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Chorki

Chorki is a Bangladeshi subscription-based over-the-top () streaming service that delivers original -language content, including films, , short films, and shows, to global audiences of over 300 million speakers. Launched on July 12, 2021, by Mediastar Limited—a of the media group under the conglomerate—Chorki emerged as a response to the growing demand for localized in and beyond. The platform quickly gained prominence by producing high-quality originals that explore subjects such as social issues, gender dynamics, and cultural controversies, often sparking public discourse and challenging traditional media norms. Key to Chorki's appeal is its focus on "Made in Bangladesh" storytelling, with collaborations involving acclaimed directors like and Abdullah Mohammad Saad, resulting in over 100 original productions as of mid-2025. It also curates a mix of international content alongside offerings, accessible via mobile apps on and , web browsers, and smart TVs, with subscription plans starting at affordable rates tailored for regional markets. Since its inception, Chorki has expanded internationally, entering the Indian market—particularly —in 2023 and further globalizing through partnerships and localized dubbing, with continued growth as of 2025. As of July 2025, Chorki has amassed over 30 million users and more than 1 billion watch hours. This growth positions it as a pioneer in the South Asian landscape, revitalizing the industry by supporting local talent and fostering cross-border cultural exchange.

Overview

Ownership and Launch

Chorki is a Bangladeshi subscription-based over-the-top (OTT) media service owned by Transcom Group through its subsidiary Mediastar Limited, which operates Prothom Alo, the largest Bengali news media company. The platform was established under the leadership of Redoan Rony, a Bangladeshi film director, producer, and media executive who serves as its Chief Executive Officer and played a pivotal role in its inception after being approached by Transcom Group while developing his own OTT venture. The service launched on July 12, 2021, in Bangladesh during the COVID-19 lockdown, with an online ceremony that highlighted its focus on delivering Bangla-language content tailored for local audiences. From the outset, Chorki emphasized original productions alongside acquired Bangla media, aiming to cater to urban viewers with high-speed internet access and the global Bangladeshi diaspora seeking culturally resonant entertainment. This subscription model positioned Chorki as a dedicated hub for , quickly gaining traction and paving the way for subsequent expansions in and reach.

Platform Features and Accessibility

Chorki provides video-on-demand (VOD) services, allowing subscribers to a diverse of and international , including original productions, movies, series, and shows, at their convenience. The platform supports personalized recommendations based on user viewing history and preferences, enhancing the discovery of tailored for individual tastes. Some foreign titles offer to cater to broader . The service is accessible across multiple devices, including web browsers on laptops and desktops, mobile applications for and , and smart TVs for larger-screen viewing. Offline viewing is enabled through download options on mobile apps, permitting users to save select content for playback without an internet connection, ideal for travel or areas with limited connectivity. Family sharing is facilitated via multi-device login support, allowing simultaneous access on up to a specified number of devices under a single subscription, though account sharing beyond these limits is prohibited. Chorki targets global Bangla-speaking audiences and is available worldwide, with content optimized for diaspora communities. While the platform operates without strict geo-restrictions in many regions, access in areas like the may require a VPN to connect to a Bangladeshi , and regional partnerships help extend availability in places such as and the . This setup ensures that expatriates can enjoy culturally relevant programming seamlessly.

History

Founding and Early Years

The conceptualization of Chorki emerged in late 2020, driven by the surging demand for over-the-top () streaming services in following the , which boosted digital entertainment consumption as lockdowns limited traditional and TV access. Led by CEO in collaboration with Jabed Sultan Pias, the project revived earlier ideas from Rony's 2016 venture Popcorn Live and was positioned as a premium platform for Bangla-language content targeting local and diaspora audiences. Initial investment was provided by the , a leading Bangladeshi conglomerate, which established Chorki as a subsidiary under its media entity to leverage synergies in content distribution and audience reach. The founding phase presented significant challenges, particularly in content acquisition, as Bangladesh's offered limited high-quality local productions amid from free pirated content and international platforms. Talent recruitment for was hindered by the nascent OTT ecosystem, necessitating the assembly of teams from diverse fields like print and traditional , with extensive to adapt to formats. Furthermore, securing licensing involved navigating regulatory hurdles in Bangladesh's evolving framework, where dedicated guidelines were absent, requiring compliance with broader and service rules. Chorki's transition from to operations began with its first content releases on July 12, 2021, coinciding with the platform's soft launch and featuring original series such as the thriller Morichika, directed by , and the psychological Unoloukik. These introductory offerings, produced in-house to emphasize bold , quickly established Chorki's focus on premium originals and set the stage for subsequent web films and series through 2022.

Growth and Milestones

In , Chorki marked a significant expansion into international markets, particularly , where it launched operations allowing subscribers to make payments in Rupees via local partners like Consulting Automatix Pvt. Ltd. This move facilitated broader accessibility for Bengali-speaking audiences abroad, supported by partnerships with production companies such as SVF Entertainment and Alpha-i Studios for co-producing localized content. These collaborations emphasized hyper-local storytelling with cross-border appeal, including films and series featuring casts to resonate with viewers. The platform launched original productions that year, including acclaimed series such as Sinpaat and Dui Shaw, contributing to a cumulative library of over 100 originals across its first four years as of July 2025. These efforts underscored Chorki's scaling as a regional OTT leader, with notable recognitions like Silver awards at digital marketing events for campaigns promoting its content. By mid-2025, Chorki achieved major milestones, surpassing 1 billion total watch hours and reaching 30 million registered users worldwide. This growth highlighted its evolution into a premier destination for Bangla entertainment, bolstered by the August 7, 2025, release of high-profile films Utshob and Taandob, which premiered simultaneously to capitalize on festive viewership. In September 2025, Chorki won 17 out of 23 categories at Blender's OTT Awards, including Best Film (Popular Choice) and Best Series (Critics' Choice). Later that month, the crime thriller Insaaf premiered on the platform on September 4.

Technology and Operations

Technical Infrastructure

Chorki's technical infrastructure is built on a cloud-based over-the-top () platform provided by ViewLift, enabling scalable video delivery to handle fluctuating demand and user growth in . This setup leverages global content delivery networks (CDNs) to distribute content efficiently across devices, ensuring reliable streaming even in regions with inconsistent connectivity. A key component is , which dynamically adjusts video quality based on available , allowing users with varying internet speeds—common in —to experience smooth playback without frequent buffering. The integrates a robust (CMS) for handling metadata, such as , descriptions, and , which streamlines content organization and search functionality. To protect against piracy, Chorki employs (DRM) technologies, including multi-DRM support from partners like Axinom and EZDRM, which encrypt content and control access to prevent unauthorized sharing. Additionally, built-in tools track viewer engagement metrics, such as watch time and drop-off rates, providing data-driven insights to optimize content recommendations and performance. Chorki emphasizes low-latency playback to minimize delays in video loading and interaction, particularly for live events and on-demand content, achieved through efficient encoding and CDN optimization. Premium subscription plans support up to streaming, delivering high-definition visuals for compatible devices while maintaining compatibility with lower-bandwidth connections. The infrastructure is optimized for mobile-first users in , with responsive encoding that prioritizes efficient data usage on smartphones, aligning with the region's high mobile penetration and variable network conditions.

Partnerships and Collaborations

Chorki has maintained a primary with ViewLift since 2021, which powers its over-the-top () platform and facilitates rapid deployment across multiple devices while supporting global scalability for Bangla-language content distribution. This enables features such as multi-language , offline downloads, and personalized recommendations, enhancing user accessibility in regions like , , and the . In the financial domain, Chorki collaborates with aamarPay, a Bangladesh-based provider, to streamline local payment processing for subscribers since their 2023 agreement, allowing seamless transactions via and cards within the country. In May 2025, Chorki partnered with , Bangladesh's largest telecom operator, enabling customers to purchase three-month premium subscriptions for Tk 289 directly from their mobile balance. Additionally, for cross-border users, the platform partners with Consulting Automatix Pvt. Ltd., an India-based firm, to handle payments and ensure compliance with regional financial regulations. For content acquisition and production, Chorki engages in strategic deals with Bangladeshi filmmakers to secure exclusive rights to original series and films, exemplified by its multi-year collaboration with director , who is leading the 12-film anthology series 'Ministry of Love' announced in 2023. On the international front, the platform has forged alliances with distributors like SVF Entertainment, a prominent Indian production house, through a 2023 agreement with Alpha-i Studios to co-produce and exclusively stream two major Bangladeshi films targeting global Bengali audiences. These partnerships bolster Chorki's library with culturally resonant content while expanding its reach beyond .

Original Programming

Feature Films

Chorki began producing original feature films in 2022, marking its entry into full-length Bangla cinema with a focus on commercial narratives tailored for streaming audiences. The platform's initial releases, such as Taan in January 2022, emphasized accessible storytelling rooted in local culture, with production budgets typically ranging from low to mid-tier, often between 20 lakh to 5 crore BDT to balance creative ambition with fiscal prudence. By 2025, Chorki had released over 10 original feature films, adopting a production model that combines in-house capabilities through its studios with collaborations alongside established directors and production houses like Alpha-i and Productions. This approach allows for efficient scaling, leveraging external expertise for directing and while maintaining creative control over content that resonates with Bangladeshi viewers. Notable examples include Jaya Aar Sharmin (2025), a lockdown drama directed by Piplu R Khan that explores class dynamics and isolation between an actress and her househelp during the , starring . Other 2025 releases include Daagi, a feature film directed by . Eid-timed releases further highlight Chorki's strategy of aligning content with cultural festivals, as seen in Utshob (2025), a family comedy-drama directed by Tanim Noor and produced in collaboration with Productions on a budget of approximately 11 BDT. The film adapts themes of redemption and community, following a miserly businessman haunted by spirits on the eve of , emphasizing social issues like generosity and familial bonds through a star-studded cast including Zahid Hasan and . Taandob (2025), an action-suspense thriller directed by starring , also premiered on the platform following its Eid-ul-Azha theatrical debut.

Web Films

Chorki's web films emerged as a core component of its original programming strategy starting in , offering concise narratives optimized for digital consumption on devices and shorter viewing sessions, typically lasting 60 to 90 minutes. These productions prioritize experimental formats, such as non-linear plots and intimate character-driven tales, to engage audiences in the fast-paced environment. Unlike traditional theatrical releases, web films are designed for seamless streaming, emphasizing and immediacy for Bangladeshi viewers. A notable early example is the 2022 anthology Ei Muhurte, comprising three interconnected short films that explore contemporary societal issues through innovative, -native techniques, marking Chorki's push into bite-sized yet thematically rich content. This release highlighted the platform's focus on digital-first distribution, allowing for quick cycles and targeted optimization. Anthology-style films continued to gain prominence, with the Ministry of Love series launching in late 2023 as a collection of 12 feature films centered on romantic and relational dynamics, often delving into the complexities of urban youth experiences in modern . By 2025, Chorki's web films had evolved to include high-profile releases, showcasing suspenseful narratives tailored for episodic online engagement. The platform's approach underscores cost-effective production models through strategic co-productions and in-house development, enabling an average of 5 to 8 new web films annually by mid-2025, fostering a steady stream of original content without the overhead of large-scale distribution. This digital-first emphasis has allowed Chorki to release over 100 original productions across formats in its first four years, with web films playing a pivotal role in audience retention.

Series

Chorki's entry into original multi-episode series began in 2021 with dramas such as Morichika, a psychological exploration of , and Jaago Bahey, a historical set in Bengal's revolutionary past, emphasizing serialized storytelling in romance and genres. These early productions marked a shift toward episodic formats that delved into emotional depth and , adapting cultural narratives for digital audiences. By 2023, the platform released , a series following a man's unraveling psyche across seven episodes, which gained acclaim for its tense plotting and character-driven . The lineup expanded significantly, reaching over 15 original series by 2025, including Shaaticup (2022), a crime drama spanning eight episodes, and Syndicate (2023), a thriller uncovering corporate intrigue. Seasons typically consist of 6 to 10 episodes, allowing for layered character arcs and plot twists while maintaining concise runtime suitable for streaming. Production involves collaborations with local scriptwriters and directors, such as Mostofa Sarwar Farooki and Abdullah Mohammad Saad, who infuse scripts with authentic Bangladeshi perspectives drawn from regional literature and social dynamics. In recent years, Chorki's series have trended toward diverse representation, featuring female-led narratives like Mercules (2023), where a investigates her lover's in a framework, and incorporating to address contexts such as pressures, urban alienation, and gender roles. Examples include Gulmohor (2025), a exploring disputes with realistic portrayals of societal tensions in contemporary . This approach highlights everyday struggles and empowerment themes, resonating with local viewers through grounded, culturally specific storytelling. Notable 2025 releases include Feu, a historical series.

Comedy Shows

Chorki's original comedy programming debuted with the mini-series Sugar Free in November 2021, a four-episode production following two bumbling snatchers whose failed attempts at crime highlight the absurdities of everyday hustling in Bangladesh. The platform expanded its comedic offerings in 2022 with Jodi Ami Beche Firi, a three-episode limited series satirizing corruption among engineers and the comedic chaos of balancing personal relationships and professional deceit in Bangladeshi society. The introduction of stand-up specials marked a new phase in 2023, beginning with , an hour-long performance by comedian Amin Hannan that delivers sharp, relatable anecdotes on childhood, relationships, and cultural quirks in . This was followed by skit-based series like Internsheep, a six-episode featuring recurring characters in a dysfunctional digital agency, where a young intern navigates office politics, workplace rivalries, and generational clashes in Dhaka's corporate world. Similarly, Overtrump premiered that year as a six-episode dark anthology of interconnected skits involving , , and escalating bluffs among ordinary characters. By 2024, Chorki released Tikit, a six-episode comedic thriller structured as seasonal skits around a bus journey gone awry due to greed over a lottery ticket, poking fun at human folly and social tensions. The platform also added Scandalous, a stand-up special by Ahmad Ashik that humorously dissects Bangladeshi pop culture, social media obsessions, and romantic mishaps through light-hearted storytelling. These productions, blending stand-up, skits, and episodic anthologies with recurring themes of daily absurdities and subtle social commentary, have collectively delivered over 20 distinct comedy pieces by 2025, emphasizing accessible, character-driven narratives.

Documentaries

Chorki introduced original documentaries as part of its slate in 2021, emphasizing investigative storytelling on socio-political and relevant to . These productions aim to provide educational insights into real-world challenges, complementing the platform's fictional content with factual narratives grounded in local contexts. One seminal example is "Neel Mukut," a docu-drama directed by Kamar Ahmed Simon that examines the contributions of the , highlighting their role in global stability and the personal sacrifices involved. Premiering on Chorki on August 8, 2021, the film blends documentary elements with dramatic reconstruction to underscore socio-political themes of international duty and national pride. In 2022, Chorki released "Long Period of Persecution," a feature-length documentary focusing on the Rohingya refugee crisis, detailing the mass of 2017, life in the Kutupalong camp in , and the ongoing humanitarian implications. With a runtime of 76 minutes, it addresses socio-political persecution and cultural displacement of this minority group, drawing on interviews and archival footage for an investigative approach. The film was recognized among Asia's top documentaries in prior to its streaming debut. Expanding into environmental themes, "Shunte ki pao!" (2024), also directed by Kamar Ahmed Simon, chronicles the aftermath of a devastating 2009 tidal surge in the coastal village of Sutarkhali, , where it affected over 100 families. Running 89 minutes, the documentary explores and adaptation to climate-induced disasters, featuring personal stories that illuminate broader environmental vulnerabilities in the region. Additional titles like "Adhkhana Bhalo Chele Adha Mostaan" (2021), a musical exploration of artist Shayan Chowdhury Arnob's dual persona through director-artist conversations, delve into by examining the creative process and societal expectations of Bangladeshi musicians. These works, typically spanning 60-90 minutes, often involve collaborations with acclaimed filmmakers and journalists to ensure rigorous, on-the-ground reporting. By , Chorki's documentary output had grown to include several investigative pieces, prioritizing authentic Bangla-language narratives on pressing issues.

Short-Form Content

Chorki's short-form content encompasses original TV and micro-videos under the "Bytes" category, crafted for rapid viewing and engagement on devices. These pieces, typically ranging from to 3 minutes in duration, emerged as part of the platform's around , aligning with efforts to expand quick-consumption formats amid growing demand for bite-sized entertainment. The vignettes cover diverse themes, including lifestyle scenarios such as village traditions in clips from , educational insights like problem-solving wisdom in "Use brain, get gain," and teasers highlighting twists in series previews like Kaalpurush. Examples include promotional shorts tied to cultural events, such as festive chants and rituals, alongside standalone snippets that tease broader stories without revealing full plots. This approach supports retention by delivering instant , with algorithmic recommendations promoting these clips to nudge viewers toward longer series and films. By 2025, Chorki's short-form offerings have proliferated, contributing to the platform's over 50 original contents released in its first year alone, many of which incorporate these micro-formats to sustain daily engagement among Bangla-speaking audiences. These elements enhance algorithmic discovery, funneling users from brief vignettes to extended narratives like web films.

Exclusive Programming

Foreign Films

Chorki began acquiring international feature films shortly after its launch in July 2021, emphasizing Bengali-dubbed and subtitled content to make global cinema accessible to Bangladeshi audiences. The platform's strategy targets popular genres like action and romance, sourcing films from key markets including India (particularly Bollywood), Hollywood, and South Korea to align with local viewing preferences. This approach involves licensing agreements that prioritize high-profile titles, ensuring they are adapted through professional dubbing by Bengali voice actors for enhanced cultural resonance. Among notable exclusives, Chorki has secured Bollywood hits such as those under its dedicated Bollywood movie category, presented with Bengali dubbing to broaden appeal in the region. Hollywood blockbusters and other international action films are similarly dubbed, allowing subscribers to experience major global releases in their native language without subtitles barriers. For Korean content, the platform features films like (2018), a cross-cultural story involving a Bangladeshi migrant worker in Korea, fully dubbed in Bengali to highlight South Asian connections and foster regional empathy. These acquisitions reflect Chorki's focus on licensing deals that emphasize thematic relevance, such as narratives exploring migration, romance, and familial bonds common in South Asian storytelling. The platform's foreign film library continues to expand through strategic partnerships, adding diverse titles that complement its original productions while avoiding overlap with episodic foreign series. By curating content with subtitles or dubs tailored for speakers, Chorki has positioned itself as a bridge for international cinema in , promoting cultural exchange via accessible adaptations.

Foreign Series

Chorki has incorporated exclusive international series into its library, focusing on dubbed content to enhance accessibility for Bangla-speaking viewers worldwide. Beginning in 2022, the platform introduced its first Bangla-dubbed , , marking the start of a dedicated effort to localize popular K-dramas through professional and . This initiative allows subscribers to engage with global narratives without language barriers, broadening Chorki's appeal beyond original productions. Among the curated Korean acquisitions, romantic and thriller genres predominate, such as the historical romance , which explores dynamics, and the time-bending fantasy thriller . Other notable titles include , a fantasy about self-discovery in a comic-book world, , a psychological series on , , an espionage thriller, and , blending romance with alternate realities. These selections highlight Chorki's strategy of prioritizing emotionally resonant stories that align with universal themes while adapting them culturally for Bangladeshi audiences. Chorki also streams Bangla-subtitled Turkish series, capitalizing on the rising demand for Middle Eastern romances and dramas in the region. This includes adaptations of popular Turkish productions that emphasize family-oriented plots and emotional depth, further diversifying the platform's foreign offerings since around 2021. The curation process for these foreign series targets the , favoring content that is adaptable to local sensibilities—such as avoiding explicit themes—and providing options for alongside dubs to accommodate varying viewer preferences. This approach ensures cultural relevance and fosters greater engagement among global communities.

Business Model and Growth

Subscription Plans

Chorki offers subscription plans based on duration to enhance for Bangladeshi and audiences. As of late 2025, options include 1-month at approximately 150 , 3-months at 250-289 (often via promotions), and 12-months at 700-840 , providing access to premium content in high-definition () quality with offline download capabilities. Plans support up to two simultaneous streams on seven devices, with discounts of 20-25% commonly applied during festivals like or . These plans include ad-free viewing, personalized recommendations, and cross-device compatibility, allowing users to resume content seamlessly. Payments are facilitated through local methods like mobile wallets (, , ), credit/debit cards (, , ), and digital gateways such as aamarPay. Partnerships, such as with , offer discounted access (e.g., 3 months for 289 via mobile balance).

User Base and Revenue

Chorki's user base reached 30 million total users by mid-2025, predominantly urban aged 18-35 and the seeking content. This growth aligns with rising penetration and demand for entertainment in Bangladesh's market. To maintain engagement, Chorki uses personalized recommendations based on viewing history and loyalty programs for long-term subscribers. The platform focuses on culturally resonant programming to foster repeat viewership. International expansion and partnerships have contributed to user growth beyond . Financially, Chorki's revenue is primarily subscription-driven, supplemented by advertising during free trials and video-on-demand options. The company, backed by , continues investments in content while pursuing profitability.

Reception and Impact

Critical Reception

Chorki has received widespread acclaim from critics for its innovative Bangla original content, particularly for pushing boundaries in storytelling and production values within the regional OTT landscape. Series such as have been lauded for their modern narrative techniques, blending crime thriller elements with sharp character arcs that surpass expectations for local spin-offs. In 2025 reviews of its second season, the show was praised for its gripping drama, intense action, and deeper exploration of the protagonist's resilience, earning it status as a among Bangladeshi entertainment outlets. The platform's contributions have been recognized through multiple prestigious awards, underscoring its high production quality and impact on series. Chorki secured the at the in 2023, along with earlier nods including three critics' awards and one star poll win in 2021, highlighting excellence in scripting and direction for originals like Aaal. In 2025, it dominated the Blender's Choice - The Daily Star & Awards, winning 17 out of 23 categories, including (Critics' Choice) and (Popular Choice), which celebrated the platform's technical finesse and narrative innovation. Despite these successes, some critiques have pointed to inconsistencies in content execution. Reviews of Season 2 noted issues with pacing, describing the storyline as overly straightforward with an uncomplicated resolution that limited the protagonist's ruthless depth, potentially diluting dramatic tension. Professional coverage has occasionally highlighted platform-related challenges, such as buffering delays during peak usage, though these are attributed to broader infrastructure limitations rather than inherent flaws. Overall, these observations emphasize areas for refinement amid Chorki's growing reputation for quality programming.

Cultural Influence and Controversies

Chorki has significantly influenced Bangladeshi media by pioneering the exploration of taboo subjects such as , , and cultural stigmas through its original series and films. For instance, the 2021 series Unoloukik addressed and crime, resonating with audiences and contributing to broader conversations on these often-ignored issues in Bangladeshi society. Similarly, the 2024 film Last Defenders of tackled as a sensitive topic, earning appreciation for its bold narrative despite societal reservations. By producing hyper-local content that challenges conventions, Chorki has empowered local creators and elevated the visibility of Bangladeshi on global stages since its 2021 launch, with originals achieving international standards and collaborations like the 2023 Mumbai project. The platform's willingness to incorporate uncomfortable visuals and subtle political commentary has sparked notable controversies, drawing backlash from various quarters. A prominent example is the 2022 series Nikhoj, which depicted enforced disappearances and faced accusations from a victim's for allegedly misrepresenting real events, highlighting tensions between and sensitivity to ongoing social issues. Chorki's provocative themes, including those on , have also ignited public debates, as seen in criticisms of content that defies traditional norms and occasionally veers into politically charged territory. These controversies have extended to regulatory scrutiny amid Bangladesh's evolving digital landscape. In 2024, the (BTRC) introduced a draft policy on regulating digital, social , and platforms, prompting stakeholder concerns over potential curbs on content freedom that could impact platforms like Chorki, known for its boundary-pushing productions. The 2024 student-led uprising, which resulted in the ousting of the previous and the establishment of an interim , has further shaped the environment. This led to the reconstitution of the Film Censor Board in September 2024, allowing for uncut releases of Chorki content like 36-24-36 and sparking discussions on enhanced free expression, though persists due to societal pressures. Additionally, in August 2025, allegations of professional harassment and intimidation against Chorki's CEO, , surfaced from a former assistant, further fueling debates on workplace ethics within the industry. Chorki's growth has had a broader , inspiring local competitors and fostering cross-border appeal, particularly in , , where its Bangla-language taboo-breaking stories have found a receptive audience. By 2025, the platform's expansion and content strategy had influenced rivals like and Hoichoi to invest more in original Bangladeshi narratives, reshaping the regional ecosystem and promoting a more diverse media landscape.

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