Cobrastyle
Cobrastyle is a song by the Swedish electronic music band Teddybears STHLM (later known as Teddybears), featuring vocals from Jamaican dancehall and ragga artist Mad Cobra. Released in 2004 as the opening track on their third studio album Fresh!, the song fuses electro, hip hop, rock, and dub elements into a high-energy track characterized by aggressive lyrics and a pulsating beat.[1][2][1] The track prominently samples Mad Cobra's 1992 song "Press Trigger", incorporating its confrontational dancehall style, alongside elements from Fine Young Cannibals' 1989 hit "Good Thing" and Busy Bee's 1981 rap track "Making Cash Money". These samples contribute to Cobrastyle's raw, sample-heavy production, with lyrics delivered in Jamaican patois that boast about armed readiness and street toughness, emblematic of "badman" gangster rap themes.[3][4] Originally issued in Sweden via Epic Records, Cobrastyle saw wider international release as a single in 2006, appearing on the band's follow-up album Soft Machine and gaining traction through its inclusion in the soundtrack for the 2006 comedy film Employee of the Month. Swedish singer Robyn covered the song, releasing her version in 2006 on the EP The Rakamonie EP and the international edition of her self-titled album Robyn.[5] Its infectious rhythm and bombastic hook led to extensive licensing in media, becoming a staple in numerous 2000s movie trailers—such as those for G-Force (2009)—and television episodes, including the pilot of the NBC series Chuck (2007), cementing its status as an overplayed yet iconic trailer anthem of the era.[6][7]Original version by Teddybears
Background and production
Teddybears, originally known as Teddybears Sthlm, is a Swedish electronic band formed in Stockholm in 1991 by brothers Klas Åhlund and Joakim Åhlund, along with Patrik Arve.[8] Initially rooted in punk and alternative rock, the group evolved toward electronic, hip-hop, and dance influences by the early 2000s, incorporating diverse elements like reggae and pop in their productions.[8] The track features Jamaican dancehall artist Mad Cobra, born Ewart Everton Brown, a prominent figure in the genre since the 1980s who achieved international success in the 1990s with hits such as "Flex," which topped the Billboard Hot Rap Songs chart.[9] "Cobrastyle" was developed in 2004 as part of Teddybears' fourth studio album Fresh, released that year by Epic Records.[1] The song's beat prominently samples the 1982 hip-hop track "Making Cash Money" by Busy Bee, providing its foundational rhythm and energy.[10] Written by Klas Åhlund, Joakim Åhlund, Patrick Arve, Ewart Brown (Mad Cobra), Fabian Torsson, and Troy Rami—along with additional credits to Paul Rota, David Parker, and Sylvia Robinson tied to the sample—the track was produced by Teddybears.[11] The production blended Mad Cobra's ragga-style vocals with electronic and dance-rock elements, creating a high-energy fusion characteristic of the band's shift toward club-oriented sounds.[1] Mad Cobra's contributions drew from his earlier work, including elements of his 1992 track "Press Trigger."[12] The song first appeared on Fresh in 2004 but gained wider exposure through its inclusion as the opening track on the soundtrack for the 2006 film Employee of the Month, which prompted a single release that September.[13]Composition and lyrics
"Cobrastyle" blends ragga hip hop with elements of alternative dance, dance-rock, and indietronica.[14] The track follows a standard verse-chorus form and has a duration of 2:59.[15] It operates at a tempo of 177 beats per minute, creating an upbeat rhythm suitable for its dance-oriented style.[16] A prominent bassline and electronic beats drive the song, derived from samples of Busy Bee's "Making Cash Money" for the rhythmic foundation and Mad Cobra's "Press Trigger" for vocal elements.[3] Additionally, the chorus incorporates a piano riff sampled from Fine Young Cannibals' "Good Thing," adding a melodic hook.[17] The lyrics, performed by Mad Cobra in Jamaican patois, are delivered in a quasi-rap style over minimal instrumentation that emphasizes the beats and samples.[4] Written by Mad Cobra, they center on themes of bravado and street toughness, portraying a confrontational persona ready for direct action rather than idle threats.[4] For instance, the recurring line "Mi press trigger, mi nuh press people button" translates to "I pull the trigger, I don't push people's buttons," underscoring a no-nonsense approach to conflict.[4] This patois-infused delivery evokes Jamaican dancehall traditions while fitting the track's fusion of hip hop and electronic sounds.[4] Critics have praised the song's energetic style and replay value, noting how its post-ska pop elements make it highly engaging.[18] The production's use of sampling contributes to a rough-edged texture, where Mad Cobra's verses blend seamlessly into the drum machine patterns.[19]Release and chart performance
"Cobrastyle" was first released as a single in 2004 by Epic Records in Europe, serving as a track from the Teddybears' album Fresh. The single was reissued on June 6, 2006, by Big Beat/Atlantic Records in the United States, tied to the album Soft Machine. Available formats included a CD single and EP featuring the radio edit at 2:59, an instrumental version of the same duration, and an a cappella version running 2:41. The track achieved moderate commercial success primarily in Europe. In Sweden, it debuted on March 26, 2004, peaked at number 10 on the Sverigetopplistan, and remained on the chart for 16 weeks. It ranked number 57 on the Swedish year-end singles chart for 2004. The single also reached number 1 on the IFPI Greece airplay chart and number 34 on the Hungarian Editors' Choice Top 40, though verifiable primary sources for these positions are limited in accessible archives. Outside Europe, performance was limited, with no significant chart entries in major markets like the United States or United Kingdom. Despite its regional peaks, "Cobrastyle" received no major certifications and recorded modest sales upon initial release, with later visibility boosted by inclusions in film soundtracks.Critical reception
The original "Cobrastyle" received mixed reviews upon its inclusion on Fresh! in 2004, with critics highlighting its high-energy sampling and dancehall fusion. In a review of the 2006 album Soft Machine, which reissued the track internationally, Pitchfork described it as "hopelessly corny" due to Mad Cobra's interpolation of Kid Rock's "Bawitdaba," but praised its replay value as one of the album's stronger beats, likening it to a post-ska pop experiment that aided the band's U.S. recognition.[18] Retrospective commentary has emphasized the song's raw production and cultural footprint. A 2021 blog review noted its rough-edged appeal, where the aggressive lyrics and pulsating samples create an engaging, club-ready track emblematic of early 2000s electro-hip-hop crossovers.[19] Similarly, a PopMatters assessment of Soft Machine acknowledged "Cobrastyle" as a ubiquitous presence in media, underscoring its infectious rhythm despite the band's evolving sound.[20]Music video
The music video for Teddybears' "Cobrastyle" was directed by Ace Norton and released in 2004.[21] It adopts a mockumentary format, presenting a satirical narrative of the band's fictional ascent to rock stardom and rapid downfall, complete with exaggerated scenes of excess such as nudity, drug references, and indulgent antics like honey binging and vomiting.[22] Filmed in a raw, "run and gun" style to emulate a behind-the-scenes documentary, the video intercuts performance footage of the band members—clad in bear costumes—with parody elements mocking classic rock 'n' roll tropes, including nods to infamous incidents like the Led Zeppelin mudshark story and Sunset Strip debauchery at the Riot House.[22] Mad Cobra makes an appearance delivering his rap verses amid the chaotic band sequences.[23] The video runs for 2:59, matching the song's length, and incorporates retro visual effects to enhance its playful, eccentric tone aligned with the band's signature style.[22][24] An official upload of the video appeared on YouTube in 2009, with no major re-releases documented thereafter.[25]Media appearances
Film, television, and advertising
"Cobrastyle" by Teddybears featuring Mad Cobra has been widely used in film, television, and advertising, leveraging its energetic electronic rhythm to heighten tension in action sequences or montages. Its placements span action comedies and dramatic series, as well as promotional campaigns for automotive brands. In film, the track appears in the 2004 heist comedy After the Sunset, directed by Brett Ratner, where it accompanies key scenes involving Pierce Brosnan and Salma Hayek.[26] It also features in the 2006 sports comedy The Benchwarmers, adding energy to comedic athletic sequences.[27] More recently, it appears in the 2024 romantic drama Your Fault (also known as Culpa Tuya), a Netflix adaptation of Mercedes Ron's novel, adding intensity to the young adult narrative centered on forbidden love between Noah and Nick.[28] Additionally, the song is used in the 2010 romantic comedy Date Night, starring Tina Fey and Steve Carell, during a high-energy chase scene.[29] On television, "Cobrastyle" debuted in the pilot episode of the NBC spy comedy Chuck (Season 1, Episode 1, aired 2007), playing during a high-stakes action montage as Zachary Levi's character navigates his newfound abilities.[30] It also soundtracks the lacrosse tryouts scene in the pilot of MTV's Teen Wolf (Season 1, Episode 1, aired 2011), emphasizing Scott McCall's supernatural transformation.[31] In medical drama Grey's Anatomy (Season 3, Episode 6, "Let the Angels Commit," aired 2006), the song underscores a tense surgery led by Isaiah Washington's Burke, with Ellen Pompeo's Cristina Yang assisting amid personal drama.[32] Additionally, it served as an official theme for WWE's SummerSlam pay-per-view event in 2006, energizing wrestler entrances and highlights.[33] In advertising, "Cobrastyle" has been employed in multiple Volvo campaigns to showcase vehicle versatility and safety features, such as the 2022 "Summer Safely Event" spot for the XC40 model, where it backs dynamic footage of family adventures.[34]Video games and other uses
"Cobrastyle" by Teddybears featuring Mad Cobra has appeared in multiple video games, where its high-energy rhythm bolsters the immersive experience of sports and racing titles. The song was included on the soundtrack for FIFA 06, released in 2005, helping to drive the pace of virtual soccer matches with its infectious beat.[35] It also featured in Forza Motorsport 2 (2007), enhancing the racing atmosphere.[36] In 2022, it returned as part of the FIFA 23 World Cup mode soundtrack, reintroducing the track to contemporary gamers and sparking renewed interest among younger audiences.[37] The track also featured prominently in professional sports entertainment as an official theme for WWE's SummerSlam 2006 pay-per-view event, underscoring the event's intense athletic confrontations.[38] In miscellaneous contexts, "Cobrastyle" was incorporated into the soundtrack for the 2006 comedy film Employee of the Month, supporting its promotional tie-ins during the mid-2000s.[39] The song's ragga-dance fusion made it a versatile choice for such energetic applications.Robyn version
Development and recording
Robyn first recorded her cover of "Cobrastyle" in 2005 during the sessions for her self-titled album at Apmamman Studios in Stockholm, Sweden. The track appeared on her EP The Rakamonie EP, released on November 26, 2006, via Konichiwa Records, and was later included on the international edition of the album Robyn, issued on April 2, 2007, also through Konichiwa Records, with a runtime of 4:12. This version marked Robyn's independent era following her departure from major label Jive Records in 2004, allowing her greater creative control as she founded Konichiwa to reclaim her career on her own terms. The cover stemmed from Robyn's appreciation for the original Teddybears track, a fellow Swedish act, and was produced in collaboration with the band, leveraging their shared electronic and pop sensibilities. Klas Åhlund, a key producer on the album and brother to Teddybears member Joakim Åhlund, co-produced the track alongside Robyn and the Teddybears, emphasizing a reimagined electronic-pop sound. Björn Engelmann handled mastering, contributing to the polished production that extended the original's 3:52 length by incorporating layered synths and builds. In adapting the song, Robyn took lead vocals, preserving the Jamaican patois from Mad Cobra's sampled lyrics while adding her signature melodic phrasing and emotive delivery to create a more introspective, dance-oriented rework. This transformation aligned with the album's experimental vibe, blending hip-hop elements with electro influences during Robyn's post-label reinvention.Promotion
"Cobrastyle" was released as a double A-side single alongside "Konichiwa Bitches" in Australia on September 10, 2007, through Modular Recordings, marking one of the initial promotional efforts for Robyn's self-titled album in that market.[40] In May 2008, Robyn performed the track live with the Teddybears on The Late Show with David Letterman on May 1 and The View on May 15, highlighting the collaboration and boosting visibility in the United States.[41][42] The song was integrated into Robyn's 2008 world tour setlists, where it became a staple performance, contributing to the live promotion of her album material across multiple continents.[43] Further promotion occurred through events tied to her independent Konichiwa Records label, including release parties and showcases that emphasized the EP and album rollout. Digital versions of the single, along with remixes by artists such as Mason and Adam K & Soha, were distributed to target dance clubs and electronic music scenes.[44] Due to the independent nature of Konichiwa Records, the campaign avoided major radio pushes, focusing instead on grassroots and club-based marketing strategies.[45]Critical reception
Upon its release as a single from the international edition of Robyn's self-titled album, "Cobrastyle" received widespread critical acclaim for its energetic reinterpretation of the Teddybears' original track. Daniel Rivera of PopMatters praised it as "a damn near perfect Teddy Bears cover (easily surpassing the original)," highlighting its addition from Robyn's earlier The Rakamonie EP as a standout bonus track that enhanced the album's infectious electro-pop vibe.[46] The song's bold fusion of hip-hop beats and synth-driven hooks was also recognized in Rolling Stone's 2008 year-end list, where it ranked at number 61 among the 100 Best Songs of the Year, noted for its playful swagger and dance-floor immediacy.[47] Critics appreciated how Robyn's version polished the original's raw electronic edge into a more accessible pop anthem, emphasizing her confident delivery and the track's thematic bravado. While some reviewers, like those at Prefix Magazine, commended the song's high-energy production but observed that Robyn's vocal intensity occasionally overshadowed subtler nuances in the arrangement, others focused on its unapologetic fun.[48] The track's futuristic synth lines and rhythmic drive were celebrated for transforming the source material into a vibrant, club-ready staple that showcased Robyn's evolution as an artist.[46] Retrospectively, "Cobrastyle" has been viewed as a pivotal element in Robyn's mid-2000s career revival, helping to reestablish her as a innovative force in pop music after a period of commercial challenges. Pitchfork described the self-titled album as her triumphant "comeback," with the single's inclusion amplifying its global impact and contributing to the project's critical success.[49] On aggregate sites like Rate Your Music, the single holds an average rating of 3.68 out of 5 from user reviews, reflecting its enduring appeal as a high-energy pop gem.[50] This contrasts with the original's grittier, underground rawness, favoring Robyn's sleek production and charismatic performance as a defining upgrade.[46]Music videos
Two music videos were produced for Robyn's version of "Cobrastyle". The first, released on April 25, 2008, as a viral promotional clip, depicts Robyn and celebrities including Perez Hilton engaging in a game of strip poker, creating a lighthearted and buzz-generating atmosphere to build anticipation for her self-titled album.[51][52] The video, directed by an uncredited filmmaker, emphasizes humor and casual interaction over performance, lasting approximately 3 minutes and 30 seconds, and was uploaded to YouTube on the day of its release.[52] The second video, the official music video released on October 10, 2008, was directed by Rankin and Chris Cottam and features Robyn performing with a band dressed in white against a plain white background, progressively splattered with vibrant paints in a chaotic, high-energy display.[53] The visuals highlight Robyn's expressive movements contrasting with the band's deadpan reactions, culminating in moments of intense action like her stamping on the camera lens, evoking the song's aggressive electronic pulse through colorful mess and dynamic composition. Running for about 4 minutes and 10 seconds to match the track length, it adopts an indie-pop aesthetic with creative, low-fi production elements despite the visual spectacle.[54] Both videos share a playful, unconventional indie vibe suited to Robyn's independent label era, but differ in approach: the viral clip prioritizes celebrity cameo and promotional fun, while the official version focuses on abstract artistry and thematic intensity tied to the song's energetic themes.[51] They remain available on YouTube, with the official video uploaded to Robyn's channel in December 2009.[54]Formats and track listings
"Cobrastyle" appeared on Robyn's limited-edition The Rakamonie EP, released in 2006 by Konichiwa Records in Sweden, where it served as the second track with a duration of 4:10.[55] The EP also included "Konichiwa Bitches (With Intro)", "Be Mine! (Ballad Version)", and "With Every Heartbeat (Acoustic Version)". The song was subsequently featured as the third track on the international edition of Robyn's self-titled album, released in 2007 by Island Records, with a runtime of 4:12.[56] The track was issued as a digital download single internationally. It was also released as a double A-side CD single with "Konichiwa Bitches" in various markets, including Sweden via Konichiwa Records and internationally via Island Records. An Australian promotional CD single, pressed in 2007 by Universal, paired the two main tracks with remix B-sides.[57] Remix editions were produced for promotional purposes, such as the 2008 CDr featuring extended versions including the Mason Remix and Adam K & Soha Remix.[44]Track listings
The Rakamonie EP (CD/EP, Konichiwa Records, 2006, Sweden)
| No. | Title | Length |
|---|---|---|
| 1. | "Konichiwa Bitches (With Intro)" | 3:01 |
| 2. | "Cobrastyle" | 4:10 |
| 3. | "Be Mine! (Ballad Version)" | 4:07 |
| 4. | "With Every Heartbeat (Acoustic Version)" | 4:00 |
Konichiwa Bitches / Cobrastyle (CD single, Island Records, 2007, International)
| No. | Title | Length |
|---|---|---|
| 1. | "Konichiwa Bitches" | 2:38 |
| 2. | "Cobrastyle" | 4:12 |
Konichiwa Bitches / Cobrastyle (Promo CD single, Universal, 2007, Australia)
| No. | Title | Length |
|---|---|---|
| 1. | "Konichiwa Bitches" | 2:38 |
| 2. | "Cobrastyle" | 4:12 |
| 3. | "Konichiwa Bitches (Trentemøller Remix)" | 6:25 |
| 4. | "Cobrastyle (Muscles Remix)" | 3:54 |
Cobrastyle Remixes (Promo CDr, Island Records, 2008, International)
| No. | Title | Length |
|---|---|---|
| 1. | "Cobrastyle (Mason Remix)" | 6:35 |
| 2. | "Cobrastyle (Adam K & Soha Remix)" | 7:40 |