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ServiceNow

ServiceNow, Inc. is an American multinational software company headquartered in , that develops and delivers a cloud-based platform designed to automate and optimize workflows for operations across various functions. The platform integrates , , and workflow to support areas including , , , finance, security operations, and application development, enabling organizations to streamline processes and enhance productivity. Founded on November 5, 2003, by , ServiceNow began as a startup focused on tools and has since expanded into a comprehensive solution provider. Under the of Chairman and CEO since 2019, the company emphasizes -driven innovation to make the world of work more efficient and connected. As of 2025, ServiceNow serves more than 85% of the Fortune 500 companies and operates globally with over 27,000 employees. Its subscription-based model drives strong financial performance, with total revenues reaching $3.407 billion in the third quarter of 2025 alone, and full-year 2025 subscription revenue guidance set at $12.835 billion to $12.845 billion. The company is publicly traded on the New York Stock Exchange under the ticker symbol NOW and has been recognized as a leader in multiple Gartner Magic Quadrant reports for categories such as IT service management and AI agents. Key features of the ServiceNow platform include low-code development tools, AI agents for automation, unified data integration, and enterprise-grade security compliant with standards like ISO/IEC 27001. Recent initiatives include a $1.5 billion investment in the UK for data centers and AI skills programs, as well as the launch of the AI Experience and Zurich platform releases to advance generative AI capabilities.

Overview

Corporate profile

ServiceNow, Inc. is an American software company founded on November 5, 2003, by as Glidesoft, Inc., and renamed Service-Now.com in 2006. The company is headquartered in , United States. As of September 2025, ServiceNow employed approximately 28,000 people worldwide, with offices spanning , , , and other regions. Recent expansions include a $1.5 billion investment in the announced in 2024 to grow data centers, office space, and AI skills programs over five years, and plans for a new regional office in , announced in September 2025 and expected to open in 2028 to support innovation and create over 850 jobs by 2030. ServiceNow has been publicly traded on the New York Stock Exchange under the ticker symbol NOW since its initial public offering in June 2012. It is a constituent of both the S&P 500 index, which it joined in 2019, and the S&P 100 index, added in March 2025. The company operates in the enterprise software industry, specializing in cloud-based IT service management (ITSM) and digital workflow automation. ServiceNow serves more than 85% of the Fortune 500 companies.

Business model and revenue

ServiceNow operates on a subscription-based (SaaS) model, where customers pay recurring fees primarily structured as per-user-per-month for access to its cloud platform and applications. Pricing typically ranges from $70 to $100 per user per month for core applications, with tiered structures that scale based on the number of users, selected modules, and enterprise-level customizations to accommodate varying organizational needs. This model allows flexibility for businesses to expand usage over time, often starting with foundational tools and adding advanced features like AI-driven workflows as requirements evolve. The company's revenue streams are dominated by subscriptions and related maintenance, accounting for over 90% of total , as evidenced by Q3 2025 results where subscription comprised approximately 97% of the quarterly total. Additional comes from , such as implementation consulting, and programs, which support customer and optimization but represent a smaller portion of overall earnings. This diversified yet subscription-heavy approach ensures predictable recurring while leveraging services to drive platform adoption and upsell opportunities. In 2024, ServiceNow reported of $10.98 billion, reflecting 22.44% year-over-year amid expanding enterprise demand. For 2025, the company projects subscription between $12.835 billion and $12.845 billion, a 20.5% increase from 2024, fueled by accelerating adoption across its platform. Q3 2025 results highlighted this momentum, with reaching $3.407 billion (22% ) and subscription at $3.299 billion (21.5% ), underscoring integrations as a key driver of deal expansions. ServiceNow serves more than 8,400 enterprise customers worldwide, including a significant portion of companies, which benefit from the platform's scalability for complex operations. The company maintains high customer loyalty, with renewal rates of 97% to 98% in recent quarters, including 97% for Q3 2025 (98% excluding a single large federal agency closure), indicating strong satisfaction and low churn in its subscription base.

History

Founding and early years

ServiceNow traces its origins to 2003, when Fred Luddy, a veteran software executive and former chief technology officer at Peregrine Systems, founded the company as Glidesoft, Inc., to address persistent gaps in IT service management (ITSM) tools, which at the time were often complex, on-premises systems ill-suited for modern enterprise needs. Luddy, who had previously held key technical roles at Peregrine and Remedy Corporation—major players in enterprise software—envisioned a more intuitive, scalable alternative that could streamline IT operations without the heavy customization required by legacy solutions. The company was formally incorporated in California in June 2004, operating initially from modest beginnings with Luddy working from a home office using a single laptop. In 2006, Glidesoft rebranded to ServiceNow, reflecting its sharpened focus on delivering service management capabilities, and launched its flagship product as a web-based ITSM platform designed to replace cumbersome legacy systems like BMC Remedy with a cloud-accessible, user-friendly interface. This early offering emphasized workflow automation and , allowing IT teams to handle incident, problem, and change processes more efficiently through a single, browser-based system rather than disparate desktop applications. By prioritizing simplicity and integration, ServiceNow aimed to empower non-technical users, marking a departure from the engineer-centric tools that dominated the market. The company's early years were marked by significant challenges, including bootstrapped operations with limited resources and the need to cloud delivery in an era when public was nascent and unreliable. To overcome these hurdles, ServiceNow secured its first major funding—a $2.5 million in July 2005—followed by a $5 million Series B in December 2006 from investors including JMI Equity, which enabled expansion of development and sales efforts. The shift to a fully -based model required building custom from scratch, as off-the-shelf options were unavailable, leading to initial reliability issues but ultimately positioning ServiceNow as an early innovator in . A pivotal early milestone came in 2011 with the hiring of Frank Slootman as CEO, who brought executive experience from and to professionalize operations, scale the sales organization, and prepare the company for broader market adoption. Slootman's leadership addressed staffing shortages and operational inefficiencies, transforming ServiceNow from a promising startup into a more structured enterprise ready for accelerated growth.

IPO and expansion

ServiceNow completed its (IPO) on June 29, 2012, selling 11.65 million shares at $18 per share on the under the NOW, raising approximately $210 million. This milestone provided essential capital and visibility, enabling the company to intensify its focus on enterprise-grade (ITSM) solutions and scale operations amid rising demand for cloud-based . Post-IPO, ServiceNow saw accelerated growth through widespread adoption of its ITSM platform, which streamlined IT operations for large organizations via automated workflows. surged from $244 million in 2012 to $4.52 billion by 2020, reflecting a exceeding 50% during this period, fueled by subscription-based model expansion and increasing customer base among companies. International scaling was a key driver, with the company establishing multiple European offices in the , including expansions in (building on its 2011 entry) and by 2014, to better serve EMEA markets and comply with regional needs. In recognition of its innovation, ServiceNow topped ' list of the World's Most Innovative Companies in 2018, highlighting its platform's role in transforming enterprise workflows. Strategic partnerships further bolstered its cloud capabilities, including a 2019 alliance with to integrate ServiceNow workflows with for enhanced hybrid cloud management in regulated industries. ServiceNow also deepened integrations with AWS during the decade to support multi-cloud deployments and optimize IT operations. Prior to emphasizing AI features, ServiceNow diversified into adjacent markets between 2015 and 2018, launching Human Resources Service Delivery (HRSD) in its Istanbul release in 2017 to automate employee lifecycle processes like onboarding and case management. In 2016, it introduced Customer Service Management (CSM), enabling omnichannel support and integration with CRM systems to improve resolution times and customer satisfaction. These expansions broadened the platform's applicability beyond IT, positioning ServiceNow as a comprehensive workflow automation provider. During this era, the company pursued targeted acquisitions to enhance these capabilities, as explored in the dedicated acquisitions section.

Leadership and recent milestones

In November 2019, was appointed as ServiceNow's CEO, succeeding and marking a shift toward a customer-centric strategy emphasizing AI-driven transformation. Under McDermott's leadership, the company has prioritized integrating generative AI into its workflows to enhance productivity and decision-making across enterprises. Gina Mastantuono has served as ServiceNow's President and Chief Financial Officer since November 2019. In this role, she oversees the company's financial operations and leads strategic initiatives in AI and global expansion. Mastantuono also serves on the boards of directors of Gong.io, where she joined in February 2022, and Roblox, where she joined in April 2021. Key milestones since 2021 highlight ServiceNow's pivot to . In July 2023, the company launched Now Assist, its generative solution designed to accelerate tasks like case summarization and within the Now Platform. At the Knowledge 2025 event in May 2025, ServiceNow announced advancements including agents powered by the Agent Fabric and enhancements to the Workflow Data Fabric, enabling real-time data integration and intelligent automation across ecosystems. In September 2025, ServiceNow secured a landmark agreement with the U.S. (GSA) through the OneGov initiative, providing federal agencies with access to -enhanced platforms at discounts of up to 70% to drive government modernization. Expansions in 2024 and 2025 underscore ServiceNow's global growth amid AI momentum. In October 2024, the company committed $1.5 billion (£1.15 billion) over five years to the , including expansions in data centers, office spaces, and AI skills programs to support over 1,000 employees. This was followed by the opening of a new office in , in September 2025, aimed at creating up to 850 jobs and anchoring regional operations in a growing hub. Driven by AI adoption, ServiceNow projected approximately 20% year-over-year subscription revenue growth for 2025, reflecting strong demand for its solutions. ServiceNow has earned recognition as a leader in multiple industry evaluations during this period. From 2023 to 2025, it was named a Leader in 11 Forrester Wave reports, spanning categories such as low-code platforms, AIOps, software asset management, and value stream management, affirming its innovation in AI-integrated enterprise solutions.

Platform and technology

Core architecture

The Now Platform serves as the foundational, cloud-based architecture for ServiceNow, providing a unified system for enterprise workflow automation and integration. Built primarily on JavaScript, it leverages the Glide API—a collection of server-side JavaScript classes such as GlideRecord for database operations and GlideSystem for system utilities—to enable both low-code and professional-code development without requiring direct SQL interactions. This single data model acts as the central repository, ensuring consistency across applications while supporting extensible, forms-based interfaces for rapid customization. At its core, the platform employs a multi-instance , where each or customer organization receives a dedicated instance to isolate and configurations, thereby enhancing and . This design is centrally managed by ServiceNow, allowing for shared updates and scalability without compromising . The architecture facilitates seamless with external models, sources, and workflows through a robust set of RESTful APIs, including the Workflow Data Fabric for orchestration and the MID Server for secure, on-premises connections. Security is embedded natively through governance features like (RBAC), which enforces granular permissions to protect sensitive data across instances. The platform's is achieved via auto-scaling mechanisms that dynamically adjust resources in response to demand, supporting high-volume enterprise environments with 99.99% uptime guarantees. It also includes built-in support for mobile accessibility through the Now Mobile app and self-service portals, enabling users to interact with workflows via consumer-grade interfaces without custom coding. Development within the Now Platform is streamlined by tools such as , a low-code environment for building and scaling custom applications, and , a visual interface for creating automated workflows using drag-and-drop components. These tools promote rapid iteration and integration, allowing developers to extend the platform's capabilities while adhering to its single-tenant isolation principles.

AI and automation features

ServiceNow's AI capabilities are centered on the Now Assist suite, which integrates generative AI into workflows to enhance productivity and efficiency. Launched in September 2023, Now Assist leverages large language models to provide conversational and proactive experiences, such as summarizing incidents, generating responses, and automating routine tasks across IT service management and other modules. This tool is built on the ServiceNow AI Platform, enabling seamless embedding of AI into existing processes without requiring extensive custom development. Complementing Now Assist are AI Agents, which automate complex, multi-step tasks by mimicking human-like decision-making through large language models. These agents can orchestrate workflows autonomously, such as resolving IT incidents or handling customer queries, and scale to teams for handling high-volume operations. For governance, the AI Control Tower provides a centralized hub to monitor, manage, and optimize all AI activities, including those from internal or third-party sources, ensuring visibility into , , and across the . Automation is further advanced by the Workflow Data Fabric, which unifies data from disparate sources like data lakes, applications, and open-source systems to fuel agents with . This fabric supports AIOps features for predictive IT operations, enabling and proactive remediation to minimize disruptions. Integration with external , such as third-party large language models, is facilitated through the Generative AI Controller and AI Agent Fabric, allowing organizations to embed diverse tools natively into ServiceNow workflows while maintaining contextual alignment with business processes. In the Xanadu release of 2024, ServiceNow introduced significant enhancements, including expanded AI Agents for autonomous operations and improvements to the AI Agent Fabric for better orchestration of multi-agent systems. These updates emphasize proactive digital operations through reimagined AIOps capabilities, offering faster insights and visualizations for IT teams. Subsequent 2025 developments, such as expansions to the Workflow Data Fabric announced in May, further empower AI agents with ecosystem integrations for hyper-automation. In November 2025, ServiceNow advanced enterprise AI through seamless integrations with Microsoft, enabling enhanced collaboration, orchestration, and governance of AI workflows. Overall, these AI features have demonstrated benefits like reducing incident resolution times by up to 33% in IT operations by automating triage and prioritization. Applications of these tools extend to employee workflows and customer service, where they streamline tasks like case handling, though detailed implementations vary by module.

Products and services

IT and operations management

ServiceNow's (ITSM) suite provides a comprehensive set of tools for automating and managing core IT processes, including incident, problem, change, and . leverages AI agents to automate ticketing, routing, and resolution, enabling faster response times and reducing disruptions by eliminating recurring issues. Problem management tracks real-time and application metrics to identify root causes proactively, while automates workflows with impact assessments and real-time alerts to minimize risks. offers end-to-end visibility into hardware, software, and releases, supporting and optimization through automated and tracking. These components integrate agreements (SLAs) that analyze against industry benchmarks, ensuring accountability and continuous improvement in IT delivery. Building on ITSM, ServiceNow's IT Operations Management (ITOM) incorporates AIOps capabilities for enhanced visibility and predictive maintenance across hybrid environments. Predictive AIOps uses machine learning to detect anomalies in logs, metrics, events, and traces, forecasting potential outages before they impact services and enabling proactive remediation. This provides full visibility into on-premises, cloud, and multicloud infrastructures, correlating alerts into actionable insights for faster triaging. Orchestration features automate workflows for issue resolution, integrating with the broader platform to streamline operations and reduce mean time to resolution (MTTR). Additional tools within IT and include IT Business Management (now rebranded as Strategic Portfolio Management) and service mapping. IT Business Management supports IT budgeting through , (TCO) analysis, and to align investments with enterprise goals. Service mapping visualizes dependencies between applications, infrastructure, and business services using AI-driven discovery methods like tag-based and traffic-based mapping, automatically updating maps to reflect changes in dynamic environments. This integration with the (CMDB) enables precise impact analysis during incidents or changes. In practice, these tools streamline enterprise IT helpdesks by automating routine tasks and integrating with systems like Microsoft for user provisioning, account updates, and password resets. For instance, activities synchronize user data between ServiceNow and , facilitating secure on-boarding and off-boarding while maintaining trails. Organizations report improved , with reduced manual effort in IT service delivery and enhanced against disruptions.

Employee and customer workflows

ServiceNow's employee and customer workflows encompass a of applications designed to enhance processes and experiences through and capabilities. These workflows integrate HR service delivery and management to streamline interactions, from employee lifecycle events to omni-channel customer support, leveraging the platform's AI-driven features for efficiency. HR Service Delivery provides comprehensive tools for managing employee lifecycle processes, including onboarding and offboarding, case management, and self-service portals. Onboarding workflows automate the provisioning of access, equipment, and training, integrating with human resource management systems (HRMS) and identity providers to ensure seamless transitions for new hires. Offboarding similarly handles termination tasks such as access revocation and exit interviews, reducing administrative burdens. Case management enables tracking and resolution of HR inquiries, while employee self-service portals, such as Employee Center, allow workers to access personalized resources, submit requests, and receive instant guidance without agent intervention. These features connect disparate HR systems to drive productivity from hire to retire. Customer Service Management (CSM) focuses on delivering efficient support to external customers through omni-channel capabilities, intelligent , and . Omni-channel support enables customers to engage via web, , , or , with interactions unified across touchpoints for consistent experiences. Case routing uses matching and assignment rules to automatically direct inquiries to the appropriate agents based on skills, availability, or predefined criteria, incorporating real-time service level agreements (SLAs) to monitor performance. centralizes articles and FAQs in a searchable repository, empowering resolution and aiding agents in faster issue handling. These elements provide real-time visibility into customer interactions and metrics to optimize service delivery. Employee workflows have evolved with recent releases including and , incorporating advanced for proactive guidance and resolution. In the release, enhancements to generative via Now Assist provided improved instant answers to employee queries and automated resolution notes for HR cases. The release (Q4 2025) builds on this with features such as -powered Generate Onboarding Ramp-Up Plan for personalized onboarding workflows, HR Multi-Instance Integration for scalable service delivery, guided decision trees for agents, and enhanced -powered search in Employee Center, all aimed at providing fast issue resolution and personalized experiences. These enhancements reference the platform's broader capabilities to unify employee interactions. CRM integrations within these workflows enable auto-assignment of cases and centralized management of . By connecting with external systems, ServiceNow automates case distribution using rules that match customer profiles, interaction history, and agent expertise, ensuring timely . Centralized pulls in account, contact, and product information from integrated sources, providing a unified view to support personalized service and reduce silos.

Industry-specific solutions

ServiceNow offers tailored solutions designed to address the unique challenges of various industries, integrating its core platform with sector-specific workflows to enhance , compliance, and . These adaptations leverage AI-driven and data to customize processes for verticals such as operations, , , life sciences, , healthcare, and . By focusing on industry pain points like regulatory adherence and operational , ServiceNow enables organizations to streamline operations while maintaining and . In security operations, ServiceNow provides specialized tools for vulnerability response, threat intelligence, and governance, risk, and (GRC). The Vulnerability Response application prioritizes and remediates vulnerabilities using risk-based management, incorporating threat intelligence and business context to accelerate response times. Security Operations (SecOps) integrates existing security tools to detect, prioritize, and respond to threats and incidents more effectively, reducing mean time to resolution. For GRC, ServiceNow's Integrated suite supports continuous monitoring and compliance across security functions, linking risks to operational workflows. For finance and supply chain sectors, ServiceNow delivers process , risk prediction, and vendor management capabilities to unify operations and mitigate disruptions. The and solution automates , financial workflows, and supply chain processes on a single AI platform, enabling real-time visibility and efficiency gains. Risk prediction features in use analytics to forecast potential disruptions, while Vendor Risk Management (VRM) automates third-party assessments, monitoring, and remediation to evaluate and mitigate vendor-related risks continuously. Industry adaptations extend to life sciences and government, where ServiceNow emphasizes compliance and AI-driven efficiencies. In life sciences, solutions streamline regulatory compliance, such as FDA requirements, while accelerating treatment development and improving patient outcomes through validated digital workflows. For government, the 2025 GSA OneGov agreement provides federal agencies with discounted access to ServiceNow's AI-powered platform, boosting workflow efficiencies, delivering cost savings of up to 70% on select products, and accelerating AI adoption for modernization. Other verticals include healthcare and , with focused enhancements for patient care and operational optimization. In healthcare, ServiceNow's Healthcare and Life Sciences Service Management supports patient workflows through applications like Patient 360, which centralizes data for seamless enrollment, support programs, and care coordination while ensuring compliance. For , solutions automate and use to optimize performance, reduce downtime, and enhance across factory systems.

Acquisitions

Pre-2020 acquisitions

ServiceNow pursued a series of acquisitions between 2013 and 2019 to augment its core (ITSM) platform, integrating technologies for analytics, cloud management, security operations, and enhanced user interfaces. These deals, primarily tuck-in acquisitions of smaller technology firms, focused on extending the Now Platform's capabilities in IT operations management (ITOM) and laying groundwork for broader workflow automation without venturing deeply into AI until later years. By acquiring specialized tools, ServiceNow aimed to provide more comprehensive , threat intelligence, and performance monitoring, thereby improving for customers. One early acquisition was Mirror42 in July 2013, an Amsterdam-based developer of cloud-based IT and . Mirror42 specialized in KPI-driven dashboards and scorecards for performance analytics, which ServiceNow integrated to launch its Performance Analytics product, enabling predictive insights across IT and business processes. This move enhanced reporting and decision-making within the platform, drawing from a library of over 6,500 crowd-sourced KPIs. In July 2014, ServiceNow acquired Neebula Systems, an company, for approximately $100 million in cash. Neebula's ServiceWatch technology automated the discovery, mapping, and monitoring of IT-enabled services in cloud environments, complementing ServiceNow's existing and tools. The acquisition shifted ITOM toward a service-centric model, allowing better visibility and management of hybrid infrastructures. To strengthen security operations, ServiceNow acquired BrightPoint Security in June 2016 for an undisclosed all-cash amount. Based in the U.S., BrightPoint provided a threat intelligence platform that facilitated secure information sharing among security teams to prioritize and remediate risks. This bridged the gap between IT operations and security response, embedding collaborative threat management directly into ServiceNow's Security Operations module. In October 2017, ServiceNow acquired Digital Telepathy, a San Diego-based design firm focused on (UX) and interface (UI) consulting. Telepathy's expertise in was leveraged to create more intuitive, consumer-grade interfaces for the Now Platform, improving usability across and applications. This acquisition, paired with the concurrent purchase of SkyGiraffe for native development, emphasized mobile-first enterprise solutions. ServiceNow further expanded search and analytics capabilities with the October 2019 acquisition of the cognitive search capabilities of Attivio, a Boston-based provider of AI-powered cognitive search platforms. Attivio's technology enabled queries and personalized insights, which ServiceNow incorporated into its Virtual Agent and Service Portal to deliver actionable results across IT, , and employee workflows. This deal marked an early step toward enhancing data accessibility and operational intelligence. These pre-2020 acquisitions collectively fortified ServiceNow's position in ITSM and ITOM, with integrations like those from Neebula and BrightPoint directly contributing to modules for and security incident response, while analytics tools from Mirror42 and Attivio supported proactive monitoring and decision support.

2020s AI and expansion acquisitions

In the , ServiceNow accelerated its acquisition strategy to integrate advanced () capabilities and expand into adjacent enterprise domains such as () and , aiming to enhance its Now Platform with generative , agentic , and . This period marked a shift from foundational enhancements to large-scale deals targeting autonomous agents and industry-specific solutions, supporting ServiceNow's vision for -driven enterprise transformation. By 2025, these acquisitions had positioned the company to compete more directly with CRM giants like , while reinforcing its ecosystem through over a dozen targeted buys focused on , , and data orchestration. ServiceNow's 2020 acquisitions laid the groundwork for integration across (ITSM) and operations. In January, the company acquired Loom Systems, an -based platform for predictive IT operations (AIOps), enabling deeper insights into log and metric data to proactively detect anomalies and automate incident resolution within its IT operations management (ITOM) offerings. Later that month, on January 28, ServiceNow purchased Passage AI, a startup specializing in multilingual conversational and (NLU), which expanded the Virtual Agent feature to support non-English languages and improved development for global customer interactions. These were followed by the acquisition of Sweagle, adding -driven service mapping capabilities, though details were limited. The year's capstone was the November 30 acquisition of , a Montreal-based research firm, for approximately $230 million USD, marking ServiceNow's largest deal to date and bringing in expertise in and generative to fuel long-term innovation in enterprise workflows. represented the fourth -focused buy of 2020, underscoring ServiceNow's commitment to building an end-to-end stack. Building on this foundation, ServiceNow's 2024 acquisition targeted enhancements amid the rise of generative . In July, the company acquired Raytion, a firm developing -powered multi-site search and retrieval technologies, to unify access to enterprise data sources like wikis, intranets, and third-party systems. This integration bolstered the Now Platform's GenAI capabilities, allowing users to query vast information repositories via for faster decision-making in service desks and knowledge bases, without disclosing financial terms. The move addressed a key gap in -driven , enabling more contextual and proactive employee support. The 2025 acquisitions represented an aggressive expansion phase, emphasizing agentic —autonomous systems capable of independent actions—and CRM adjacency, with deals totaling billions to scale AI maturity. Earlier in , Cuein AI was acquired to incorporate conversation intelligence, providing real-time analytics for interactions and improving AI agent performance through and interaction insights. In February, ServiceNow acquired Quality 360, an -driven quality management application from , to enhance workflows with automated issue detection and . On March 10, ServiceNow announced its intent to acquire Moveworks, an , for $2.85 billion, introducing agentic AI agents that automate complex IT and tasks like ticket resolution and policy enforcement across nearly 5 million employee interactions. This high-profile deal aimed to extend ServiceNow's reach into by embedding conversational AI for real-time , though it faced antitrust scrutiny later in the year. In April, the acquisition of Logik.ai added -powered configure-price-quote (CPQ) functionality, enhancing workflows with automated quoting and order management to streamline complex B2B processes and integrate seamlessly with ServiceNow's modules. May brought the purchase of data.world, a catalog and governance , to fortify the Workflow Data Fabric with trusted, AI-ready datasets, enabling better data discovery and compliance for generative AI applications across industries. These 2025 moves, including investments in partners like Genesys for -powered , highlighted ServiceNow's pivot toward vertical AI solutions in , , and , driving adoption amid demand.

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