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Splunk

Splunk is an American software company headquartered in , that develops a unified platform for searching, monitoring, analyzing, and visualizing machine-generated to support cybersecurity, IT operations, , and . Founded in 2003 by Michael Baum, Rob Das, and Erik Swan, the company initially focused on helping organizations manage the growing volume of log data from , drawing inspiration from the concept of "spelunking" through data caves to uncover insights. Over the years, Splunk evolved into a leader in enterprise resilience, powering solutions for security operations (SecOps), IT operations (ITOps), and with AI-driven analytics. The core of Splunk's offerings is the Splunk Platform, including Splunk Enterprise, which ingests and indexes data from diverse sources such as logs, metrics, traces, and network events to enable monitoring, detection, and predictive . Key products also encompass Splunk Enterprise Security for advanced (SIEM), Splunk IT Service (ITSI) for operational analytics, and cloud-based services integrated with to reduce alert fatigue and accelerate incident response. By 2023, Splunk served thousands of enterprises worldwide, including many 100 companies, and was recognized as a leader in Gartner's Magic Quadrants for SIEM and application performance . In March 2024, Cisco Systems completed its acquisition of Splunk for approximately $28 billion, creating a combined entity that enhances visibility across networking, , and to address digital disruptions and build resilience in hybrid environments. This merger positions Splunk's data analytics capabilities alongside 's networking expertise, enabling organizations to prevent major issues, absorb shocks, and transform raw into actionable, -ready . As of 2025, the integrated Cisco-Splunk portfolio, as part of with approximately 86,000 employees, continues to drive innovation in areas like agentic for and automated , supporting a global customer base.

Overview

Company Profile

Splunk, Inc. was founded in 2003 in , , by Michael Baum, Rob Das, and Erik Swan, with the initial focus on indexing and analyzing machine-generated data. Following its acquisition by Cisco Systems, Inc., Splunk became a wholly-owned on March 18, 2024, in a cash transaction valued at approximately $28 billion. Headquartered in , the company now operates as a key component of Cisco's and portfolio, leveraging its expertise in data analytics to support enterprise-scale operations worldwide. As of early 2023, Splunk employed approximately 8,000 people globally. Following the acquisition, the workforce underwent adjustments as part of 's efforts, including layoffs in 2024 and 2025. The organization is currently led by Hathi, who serves as Senior and for Splunk, overseeing the evolution of its unified and platform within Cisco. In fiscal year 2023 (ending January 31, 2023), Splunk reported total revenue of $3.65 billion, reflecting steady growth in its cloud and subscription-based offerings prior to . Post-acquisition, Splunk's contributions have notably boosted Cisco's segment; for example, in Q1 FY2026 (ended October 2025), revenue reached $1.5 billion, up 18% year-over-year, with Splunk playing a key role. Splunk maintains a strong market position as a leader in the 2025 for (SIEM), where it was positioned highest in execution. It also earned leader status in the 2025 for Platforms for the third consecutive year. Additionally, Splunk ranked number one in the 2025 Critical Capabilities for SIEM across all use cases, underscoring its robust capabilities in threat detection and operational intelligence. The company serves over 15,000 customers in more than 110 countries, including notable enterprises such as , which uses Splunk for service uptime and customer experience optimization, and , which relies on it for security and digital order resilience.

Core Mission and Technology Focus

Splunk's core mission is to provide a "data-to-everything" platform that transforms machine-generated data into actionable insights, enabling organizations to search, monitor, and analyze logs, metrics, and other data sources to prevent disruptions, enhance , and drive informed decision-making. This purpose aligns with building a safer and more resilient world by helping , IT, and teams maintain operational stability and proactively address challenges. At its foundation, Splunk emphasizes turning overwhelming volumes of machine data—generated by applications, , and devices—into "doing," fostering against shocks. The technology focus centers on a unified that ingests data in real-time from diverse sources using agents and , indexes it for rapid search and , and delivers visualizations through intuitive web-style interfaces. This core engine supports scalable analysis of petabyte-scale machine data, integrating and functions on a single architecture to streamline workflows across IT operations, cybersecurity, and . By normalizing and enriching data formats, Splunk enables users to investigate anomalies, monitor performance, and generate insights without specialized silos. Key concepts revolve around machine data as the linchpin for predictive actions, evolving from traditional log analysis to AI-ready through integrations like the Cisco Data Fabric, launched in 2025. This fabric connects knowledge, business, and machine data to power models for proactive resilience, allowing federated searches across hybrid environments. In 2025, Splunk underscores enterprise resilience amid digital disruptions, positioning as a catalyst for adoption, improved customer experiences, and , as revealed in the State of Observability 2025 report based on a global study of 1,855 professionals. The report highlights how practices drive revenue growth and , with 88% of respondents noting positive business impacts in sectors like communications and .

History

Founding and Early Years

Splunk was founded in 2003 by Michael Baum, Rob Das, and Erik Swan in , . The company was incorporated in the state of in October 2003 under the name Splunk Inc. and reincorporated in in May 2006. The founders, drawing from their experiences in and , sought to develop a platform that could efficiently search, monitor, and analyze machine-generated , particularly from IT systems and applications. In its formative period, Splunk secured early to fuel development and growth. By the end of 2007, the company had raised approximately $40 million across multiple funding rounds from prominent investors, including August Capital, Ignition Partners, JK&B Capital, and Sevin Rosen Funds. This capital supported the creation and refinement of its core technology. The initial product, Splunk software, focused on log file analysis and operational intelligence from machine data; its beta version was released in 2004, with general availability following in 2006. By 2009, Splunk had achieved its first profitable quarter, signaling a shift toward financial amid rapid customer adoption in IT operations and . This milestone came after years of investment in scaling the platform to handle vast volumes of . In April 2012, Splunk marked a significant transition by completing its on the stock exchange under the SPLK, raising approximately $229.5 million and valuing the company at over $1.5 billion. The IPO underscored the growing demand for Splunk's data analytics capabilities in environments.

Expansion and Key Acquisitions

Following its initial public offering in 2012, Splunk entered a period of rapid expansion from 2013 to 2021, marked by significant revenue growth and strategic investments in complementary technologies. In fiscal year 2013, ending January 31, 2013, the company reported revenue of $198.9 million, reflecting a 64% year-over-year increase driven by demand for its machine data analytics platform. By fiscal year 2021, ending January 31, 2021, revenue had surged to $2.23 billion, underscoring Splunk's scaling as a leader in operational intelligence despite ongoing investments in growth. This period also saw Splunk pivot toward cloud services, launching Splunk Cloud in general availability in October 2013 to enable machine data analysis in cloud environments without on-premises infrastructure. A core driver of this expansion was a series of targeted acquisitions that enhanced Splunk's capabilities in , , and . In September 2013, Splunk acquired BugSense, a mobile analytics provider, to bolster operational intelligence for data. Later that year, in December 2013, it purchased Cloudmeter to integrate data capture and into its for better application and . These early moves laid the groundwork for broader integration. Subsequent acquisitions deepened Splunk's expertise in and IT operations. In 2015, Splunk acquired Metafor, a firm specializing in and , to advance IT service intelligence and (SIEM) offerings. Just a month later, in July 2015, it bought Caspida for $190 million, adding behavioral to detect and respond to threats more effectively. In 2018, Splunk accelerated its and focus with the April acquisition of Phantom Cyber for $350 million, introducing orchestration, , and response (SOAR) capabilities, followed by the purchase of VictorOps for $120 million to support collaborative in IT and teams. The pinnacle came in October 2019 with the $1.05 billion acquisition of SignalFx, which brought real-time metrics for cloud-native applications and , significantly expanding Splunk's reach in modern infrastructure monitoring. Complementing these buys, Splunk launched a $150 million venture fund called Splunk Ventures in September 2019 to invest in innovative startups, providing not only but also go-to-market support and access to foster growth. This initiative, alongside the acquisitions, fueled market expansion in SIEM—bolstered by Caspida's for detection—and IT service , enhanced by Metafor's modeling for operational , positioning Splunk as a comprehensive for challenges.

Leadership Transitions

In November 2021, Splunk underwent a significant leadership change when President and CEO Doug Merritt stepped down effective immediately after six years in the role. , the company's board chair, was appointed as interim CEO to ensure continuity during the search for a permanent successor. Merritt remained with Splunk in an advisory capacity to support the transition. On March 2, 2022, Splunk announced the appointment of Gary Steele, former CEO of Proofpoint, as president and CEO, effective April 11, 2022, with Steele also joining the . This move brought extensive experience in cybersecurity and software leadership to Splunk, aligning with the company's evolving needs in data analytics and . In response to economic pressures in late 2023, Splunk implemented a workforce reduction of approximately 7%, affecting around 500 employees out of its roughly 8,000 global staff. The layoffs, announced on November 1, 2023, were part of broader cost-optimization efforts to streamline operations amid macroeconomic challenges. Under Steele's leadership, Splunk intensified its strategic emphasis on cloud-native solutions and AI-driven innovations to address intensifying market competition and technological demands. This shift included enhanced investments in for and , positioning the company to better serve enterprise customers navigating .

Cisco Acquisition and Post-Acquisition Developments

On September 21, 2023, Systems announced its intent to acquire Splunk Inc. for approximately $28 billion in cash, marking 's largest acquisition to date. The deal, unanimously approved by both companies' boards, was completed on March 18, 2024, after receiving regulatory approvals. Following the acquisition's closure, Splunk retained its brand identity, existing management structure, and pricing model to ensure continuity for customers and partners. No significant operational disruptions were reported in the immediate aftermath, allowing Splunk to continue delivering its and observability solutions seamlessly under Cisco's ownership. Post-acquisition, Splunk's integration into 's infrastructure emphasized -driven enhancements for the era, including the launch of Cisco IQ in 2025, a unified -powered platform that leverages Splunk for and incident response. This integration contributed to substantial growth in Cisco's segment, with revenue surging 117% year-over-year to $2.1 billion in the second quarter of 2025, largely attributed to Splunk's contributions. At the Partner Summit in 2025, executives reaffirmed Splunk's long-term role within Cisco, highlighting its centrality to future -native strategies. In 2025, key advancements included announcements at Splunk .conf25 in September, where Cisco unveiled the Cisco Data Fabric, an transforming machine-generated data into AI-ready through with Splunk's platforms. Additionally, Cisco completed its acquisition of SnapAttack in 2025, enhancing Splunk's threat detection and response capabilities with advanced engineering tools. These developments accelerated Splunk's expansion, supported targeted growth plans in the region, and reinforced a unified focus on and to drive digital resilience.

Products and Services

Splunk Platform Fundamentals

The Splunk operates on a distributed designed for ingesting, indexing, and analyzing machine-generated . Data occurs primarily through universal forwarders, lightweight agents that collect logs and other data sources from endpoints and forward them to indexers without performing local or indexing, or via such as the HTTP Event Collector for direct streaming of . Once ingested, data is indexed into a searchable using a schema-on-read approach, where is stored as with timestamps and optional extraction at search time. Searching and analysis are powered by the proprietary Search Processing Language (SPL), a that chains commands with operators to filter, transform, and aggregate data, supporting complex operations like statistical computations and functions. Visualization is facilitated through interactive dashboards and scheduled reports, which render search results as charts, tables, and gauges for and insights. Key components of the platform include Splunk Enterprise, the that enables organizations to deploy and manage the on their own infrastructure, and Splunk Cloud Platform, a fully managed offering that provides the same core capabilities without hardware provisioning. Both support ingestion and analysis of real-time alongside historical archives, encompassing diverse formats such as logs for tracking, metrics for counters, and traces for distributed . The platform's indexing layer ensures and across these types, with built-in retention policies to balance storage needs. The architecture scales horizontally to handle petabyte-scale datasets by distributing indexing across clusters of nodes, allowing seamless addition of resources for ingestion rates exceeding terabytes per day in large deployments. In 2019, Splunk Cloud Platform achieved Moderate authorization, enabling secure use by U.S. federal agencies for handling sensitive data under standardized . In September 2024, Splunk Cloud Platform achieved High authorization. General use cases for the platform fundamentals include IT operations for infrastructure health and alerting on anomalies, to bottlenecks in software stacks, and basic to derive operational insights from aggregated logs and metrics.

Security and SIEM Solutions

Splunk (ES) serves as a comprehensive (SIEM) solution designed to facilitate threat detection, investigation, and compliance management across organizational environments. It aggregates and analyzes data in from diverse sources, enabling security operations centers (SOCs) to identify and respond to threats efficiently while ensuring adherence to regulatory standards. A key component of Splunk ES is its integration of capabilities for , which identifies unusual patterns in data that may indicate potential incidents beyond traditional rule-based alerts. Central to Splunk ES's effectiveness is its native support for user and entity behavior analytics (UEBA), which employs algorithms to establish behavioral baselines for users, devices, and other entities, thereby detecting deviations that could signal insider threats, compromised accounts, or lateral movement by attackers. UEBA in Splunk ES provides risk scoring and contextual insights, allowing analysts to prioritize high-impact anomalies and reduce false positives through peer group analysis and dynamic profiling. Additionally, Splunk ES integrates with various threat intelligence feeds, enabling the enrichment of security events with external data from sources such as X-Force, 471, and others, which enhances rules and improves overall threat visibility. Complementing Splunk ES, Splunk Security Orchestration, , and Response (SOAR) automates incident response workflows by orchestrating actions across integrated security tools, reducing manual intervention and accelerating remediation times. It features a visual playbook editor for creating customizable automation sequences aligned with frameworks like MITRE ATT&CK, supporting over 300 integrations for tasks such as alert triage and evidence collection. The free Splunk SOAR community edition is available for non-commercial use, limited to 100 actions per day, providing an entry point for smaller teams to explore its capabilities. In 2025, Splunk was recognized as a Leader in the Gartner Magic Quadrant for Security Information and Event Management for the eleventh consecutive year, positioned highest in execution due to its robust threat detection and response features. The company's State of Security 2025 report further highlights the role of unified SIEM and SOAR solutions in SOC transformations, emphasizing AI-driven efficiencies to combat alert fatigue and data silos in modern cybersecurity operations.

Observability and IT Operations

Splunk IT Service Intelligence (ITSI) is a machine learning-powered application that correlates metrics, events, logs, and traces to monitor the health of IT services and predict potential incidents before they users. It enables IT operations teams to define key performance indicators (KPIs) and service-level agreements (SLAs), providing real-time visibility into service performance and dependencies across hybrid environments. By applying , ITSI identifies anomalies and root causes, reducing mean time to resolution through automated alerting and glass-table visualizations that map service interrelationships. Splunk Observability Cloud offers full-stack observability by unifying monitoring of infrastructure, applications, and logs in a single platform, originally enhanced through the 2019 acquisition of SignalFx for $1.05 billion. This solution supports IT operations with AI-driven alerting that uses machine learning to detect issues and provide troubleshooting guidance without data sampling, synthetic monitoring to proactively test user journeys and API performance, and dynamic service maps that visualize dependencies and correlate metrics with business outcomes. In July 2025, updates introduced an enhanced data management overview for easier integration of new telemetry sources, while September 2025 enhancements added call graph profiling for hybrid application performance optimization and enriched alert variables for synthetic monitoring to improve context in notifications. October 2025 updates included endpoint grouping rules and business transaction monitoring in APM, entity-index mappings for log optimization, introduction of database monitoring, and GCP multi-account integration. November 2025 enhancements featured built-in navigators and dashboards for AWS, Azure, Redis, and Kubernetes, improved logs UI, on-demand synthetic tests, SSL/TLS certificate monitoring, and observability for AI applications. Organizations leveraging these observability tools report significant business benefits, including a 53% higher compared to peers, with 65% noting positive revenue impacts from insights that elevate customer experiences and foster product innovation. For instance, advanced practices enable teams to achieve nearly twice the likelihood of substantial improvements in employee and revenue generation by uncovering actionable data. These capabilities support IT operations in maintaining digital resilience, allowing businesses to scale reliably while prioritizing user-centric outcomes.

Cloud and AI-Enhanced Offerings

Splunk's transition to cloud services began with the launch of Splunk Cloud in general availability on October 1, 2013, enabling organizations to access core Splunk functionalities such as application , digital intelligence, and IT operations directly in the cloud without on-premises infrastructure. This shift facilitated scalable machine data analysis for cloud-native environments. Over time, Splunk deepened its cloud integrations, partnering with (AWS) to provide real-time visibility into AWS services for , , and . Similarly, collaborations with Google Cloud enhanced data ingestion from (GCP) sources, including billing data, resource metadata, and , through dedicated add-ons that support metrics and logs collection. In 2019, Splunk advanced its cloud capabilities with the introduction of Data Fabric Search for federated querying across multiple Splunk deployments and third-party data stores, alongside the Data Stream Processor for collection, , and at . Building on this foundation, Splunk integrated (AI) to deliver predictive insights and simplify user interactions with data. Splunk AI leverages generative AI models to enable querying, allowing users to generate, explain, and translate Splunk Search Processing Language (SPL) queries from prompts, thereby accelerating without requiring deep coding expertise. These features support in areas like IT service intelligence, where AI identifies anomalies and forecasts issues based on historical patterns. At .conf25 in 2025, Splunk announced AI-enhanced capabilities for security and operations, including agentic AI agents that automate threat response and transform data into actionable intelligence for digital resilience. This included integrations like the Data Fabric, which unifies to fuel AI-driven operations across hybrid environments. In 2025, Splunk's State of report highlighted as a key catalyst for adoption, with 78% of organizations reporting that integration via observability tools freed up time for innovation and boosted productivity for nearly three-quarters of respondents. The Splunk Predictions 2025 report further emphasized 's role in addressing digital resilience challenges, such as enhancing compliance amid evolving regulations and mitigating talent shortages in cybersecurity through student-powered security operations centers in the . Platform updates in 2025 streamlined Splunk's offerings with a stronger emphasis on and cybersecurity, introducing agentic for unified threat detection that reduces alert fatigue and investigation times. To maintain security, Splunk issued advisories in July 2025 addressing vulnerabilities in products like and Universal Forwarder, including third-party package updates for issues such as improper and denial-of-service risks. In 2025, Splunk issued additional advisories, including SVD-2025-1103 for third-party package updates in .

Ecosystem and Community

Splunkbase and App Marketplace

Splunkbase serves as the official marketplace for Splunk apps, add-ons, and integrations, enabling users to extend the functionality of the Splunk platform through community-driven and partner-developed content. Launched in the mid-2000s as a for custom extensions, it has grown significantly, hosting over 1,000 apps and add-ons as of 2025 to support diverse data ingestion, analysis, and visualization needs. The platform features a variety of content types, including full apps that provide dashboards, reports, and workflows for specific technologies, as well as add-ons focused on from sources like services or monitoring tools. For instance, the Splunk Add-on for (AWS) allows administrators to gather configuration snapshots, changes, and metrics from AWS services, while the Splunk Add-on for enables integration with New Relic's APM and Insights platforms for performance data. Much of this content stems from community contributions, alongside offerings from Splunk and certified partners, ensuring compatibility with the Common Information Model (CIM) for normalized data across apps. Users leverage Splunkbase to customize deployments for key areas such as security monitoring, , and industry-specific applications, with options for both free downloads and premium content available for purchase. This flexibility allows organizations to tailor Splunk for use cases like threat detection or IT operations without building everything from scratch, enhancing scalability and efficiency. By providing developer guidelines on packaging, naming conventions, and submission standards, Splunkbase fosters growth, encouraging contributions that promote and within the Splunk . Developers benefit from resources like a free 10GB development license and detailed approval criteria, which ensure high-quality, secure content distribution. In October 2025, Splunk Cloud Platform 10.1.2507 was released, enhancing developer tools for integrations.

Developer Tools and Integrations

Splunk provides a of software development kits (SDKs) to enable developers to interact programmatically with the platform, including the Splunk SDK for , which serves as a wrapper around the API to simplify tasks like , , and manipulation. The SDK for similarly facilitates building applications that target the Splunk engine via endpoints, supporting operations such as job management and configuration updates. Additional SDKs exist for and a deprecated version for C#, offering language-specific tools for web and .NET integrations. The core of these tools is the Splunk Enterprise REST API, which exposes HTTP methods (GET, , DELETE) for accessing searches, indexes, and administrative functions, allowing developers to extend Splunk's capabilities without direct platform modifications. For data ingestion, Splunk Connect refers to a family of connectors, such as Splunk Connect for Kafka, which streams data from Kafka topics to the Splunk HTTP Event Collector (HEC), and Splunk Connect for Syslog, designed for scalable ingestion. These tools support efficient, real-time data forwarding in diverse environments. Integrations are facilitated through pre-built connectors for major cloud providers, including AWS and , enabling seamless telemetry collection from services like and Azure Kubernetes Service (AKS). For databases, Splunk DB Connect provides SQL-based access to relational systems such as , , and DB2, allowing bidirectional data exchange for queries and reports. support is handled via Splunk Connect for , which uses charts to import logs, metrics, and objects from clusters into Splunk for monitoring. These connectors emphasize hybrid environments, combining on-premises and cloud resources, with 2025 updates enhancing hybrid application monitoring for better visibility across distributed systems. Developers access comprehensive resources through the Splunk Developer Program, including detailed documentation on dev.splunk.com for SDK usage, API references, and integration guides, alongside tutorials for building custom apps and add-ons. The annual .conf conference features dedicated developer tracks, with .conf25 in September 2025 offering sessions on app development, integrations, and hybrid setups. Splunk supports and model integrations via the Machine Learning Toolkit (MLTK), which includes Search Processing Language (SPL) commands for building, testing, and deploying supervised and unsupervised models directly within searches. In 2025, previews of enhanced synthetics testing provide additional context for alerts in hybrid monitoring scenarios, improving proactive issue detection.

Partnerships and Sponsorships

Strategic Corporate Alliances

Following Cisco's acquisition of Splunk in March 2024, the companies have pursued synergies that integrate Splunk's and capabilities with Cisco's networking and infrastructure, enabling unified offerings for real-time threat detection and data-driven insights. This collaboration has boosted Cisco's revenues by 9% in Q4 FY2025, driven by combined solutions that enhance comprehensive threat protection across hybrid environments. At the Cisco Partner Summit 2025, held in November, leaders emphasized the role of Splunk in building end-to-end infrastructure, urging partners to develop specialized Splunk practices for data-centric and . Beyond Cisco, Splunk maintains strategic alliances with major cloud providers to support hybrid and multi-cloud deployments. The partnership with Google Cloud focuses on delivering real-time visibility and digital resilience, allowing organizations to analyze data across environments for faster decision-making. Similarly, collaboration with AWS enables seamless migrations, , and security in hybrid setups, powering AI readiness by unifying data from on-premises and cloud sources. These integrations facilitate flexible, scalable solutions without , as evidenced by Splunk's support for SmartStore across AWS, , and . In , Splunk launched Splunk Ventures, a $150 million fund comprising a $100 million Innovation Fund and a $50 million Social Impact Fund, to invest in data-driven startups that enhance and ecosystems. The fund's initial investment was in Kavach, a cloud-native firm, with subsequent backing for companies like Mesh7 in software, fostering co-innovation in areas such as . This initiative positions Splunk as a strategic , providing portfolio companies with technical integrations and to accelerate growth. Joint initiatives with partners emphasize co-development for in the AI era, including agentic AI features in Splunk Observability Cloud that enable self-healing IT systems and proactive issue resolution. For instance, integrations with Cisco's unify and AI operations, transforming disparate tools into a cohesive fabric for enhanced reliability. In APAC, Splunk has reaffirmed expansion plans through regional partnerships, such as a 2025 collaboration with the Australian Signals Directorate to integrate Splunk Enterprise Security with national cyber threat intelligence sharing. Additional efforts with AWS target AI infrastructure readiness in the region, addressing in clouds. These alliances deliver benefits like improved data fabric resilience and , with insights boosting employee for 74% of organizations and guiding adoption for enhancements. By leveraging collaborations, Splunk enables partners to scale solutions that mitigate risks in AI-driven environments while driving innovation.

Sports and Event Sponsorships

Splunk has engaged in strategic sports sponsorships to highlight its data analytics capabilities in dynamic, high-performance environments, while enhancing brand visibility through prominent placements on team assets. These initiatives underscore the company's commitment to applying its platform in real-time, data-intensive scenarios beyond traditional IT operations. In 2020, Splunk entered a multi-year partnership with McLaren Racing, the Formula One team, serving as an official technology partner to optimize performance through advanced data analysis. The collaboration deploys Splunk's Data-to-Everything Platform to process telemetry and operational data from races, enabling real-time insights for engineers and teams to enhance agility and decision-making on the track. As part of the deal, Splunk's logo appeared on the sidepods and cockpit surrounds of the McLaren MCL35 car during the 2020 season, providing global exposure during high-profile events. The partnership was extended in 2021 and remains active as of 2025, supporting McLaren's Formula 1 and esports efforts with unified security and observability tools. Similarly, Splunk initiated a global sponsorship with the Lidl-Trek (formerly Trek-Segafredo) professional teams—both men's and women's—in , marking the first such sponsorship for the women's squad in Trek's . The integrates Splunk's to examine from , , and operations, delivering actionable insights "from factory floor to finish line" for riders, coaches, and mechanics to improve performance and efficiency. elements include Splunk's on team jerseys, bikes, , and race setups, offering across UCI WorldTour events. The partnership began in with no publicly announced end date. These sponsorships serve to demonstrate Splunk's practical applications in high-stakes, data-driven settings, where rapid analysis of vast datasets directly influences competitive outcomes and operational resilience. Beyond motorsports and , Splunk hosts and participates in major events like its annual .conf user conference, which facilitates product announcements and . For instance, .conf25 occurred from September 8 to 11, 2025, at the Menino Convention & Exhibition Center in , , featuring keynotes on AI-enhanced offerings and data value maximization.

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