HeForShe
HeForShe is a campaign launched by UN Women on 20 September 2014 as a solidarity movement inviting men and people of all genders to advocate for gender equality by committing to specific actions that support women and girls.[1][2] The initiative emphasizes engaging men as agents of change to address gender inequality, with goals aligned to achieving broader equality targets by 2030.[3] The campaign gained prominence through a speech by UN Women Goodwill Ambassador Emma Watson at the United Nations headquarters, which highlighted the need for male involvement in feminism and called for an end to gender-based disadvantages affecting both sexes.[4] Participants can make individual pledges or join organizational commitments via the HeForShe Alliance, where entities like corporations and universities report progress on metrics such as increasing female representation in leadership and addressing pay gaps.[5] Official reports claim over 2 million activists engaged, sparking 3 billion online conversations annually, alongside corporate investments exceeding $2.5 billion in gender-equity initiatives and advancements like 40% female participation on executive boards among some champions.[6][7][8] Despite these self-reported metrics from UN Women, HeForShe has faced criticisms for potentially overlooking men's specific disadvantages, such as undervalued fatherhood roles or male-biased societal pressures, rendering it insufficiently reciprocal in addressing gender issues holistically.[9] Some observers argue the campaign risks diluting feminist priorities by prioritizing male inclusion, while others question its depth beyond symbolic pledges amid persistent global gender disparities.[10] These debates underscore tensions in enlisting male allies without commensurate focus on bidirectional equality reforms.[11]