Hide Your Face
Hide Your Face is the debut solo studio album by Japanese rock musician hide (Hideto Matsumoto), released on February 23, 1994, by MCA Victor.[1][2] The record marked hide's transition to a solo artist after placing his band X Japan on indefinite hiatus in September 1993, allowing him to explore new creative directions beyond the group's symphonic power metal sound.[3][4] Featuring 16 tracks with a runtime of approximately 78 minutes, the album showcases hide handling lead vocals, guitar, and production, alongside contributions from musicians such as Kiyoshi (bass) and I.N.A. (programming); it blends hard rock, alternative rock, and industrial elements across songs like "Psychommunity," "Dice," and "Scanner."[2][5][6] The album's artwork prominently features a biomechanical mask designed by Swiss artist H.R. Giger, renowned for his surreal designs in the Alien film series.[7] Hide Your Face achieved commercial success in Japan, peaking at number 1 on the Oricon Albums Chart and remaining on the ranking for 25 weeks.[8] It sold over 500,000 copies and was certified double platinum by the Recording Industry Association of Japan (RIAJ) for shipments exceeding 400,000 units.[9] The release was promoted through singles "Eyes Love You" (August 5, 1993) and "Tell Me" (March 1994), both of which entered the Oricon Singles Chart, and supported by hide's first solo tour from March to April 1994.[10][7] Critically, the album was praised for its bold experimentation and hide's multifaceted role, establishing his solo identity within the visual kei scene and influencing subsequent works in his discography. It was named one of the top albums of 1994 by HMV Japan.[5]Background
hide's solo career transition
Hideto Matsumoto, professionally known as hide, was the lead guitarist of the Japanese rock band X Japan, which he joined in 1987.[11] After the release of the band's album Art of Life in August 1993 and their performances at Tokyo Dome in December 1993, X Japan entered a temporary hiatus, enabling members to explore individual pursuits.[12] This hiatus provided hide the opportunity to transition into solo work, shifting from his established role as a guitarist to a multifaceted artist handling songwriting, production, and lead vocals.[12] On June 13, 1993, hide announced his solo debut under MCA Victor, marking a deliberate step away from band commitments toward personal creative expression.[11] He released his inaugural solo singles, "Eyes Love You" and "50% & 50%", on August 5, 1993; the former debuted at number 3 on the Oricon Singles Chart, while the latter reached number 6, establishing early commercial momentum for his independent endeavors.[11] These releases served as precursors to his debut album Hide Your Face, blending rock with experimental elements and showcasing his evolving vocal presence. To support his live performances and recordings, hide formed the backing band Spread Beaver in early 1994, initially as a support ensemble for his first solo tour, Hide Our Psychommunity.[13] Though Spread Beaver functioned as a cohesive unit from the outset of his solo phase, the project was not formally billed as "hide with Spread Beaver" until 1998's Ja, Zoo, reflecting its gradual development into a core collaborative entity.[13] This structure allowed hide to expand his sound beyond X Japan's symphonic metal framework, incorporating diverse session musicians while retaining creative control.[13]Album conception
The album Hide Your Face was conceived in 1993 as hide's first solo project, serving as a platform to showcase his multifaceted talents on guitar, vocals, and production following X Japan's temporary break after the release of their 1993 EP Art of Life.[14] hide began developing the album in mid-1993, concurrent with X Japan's ongoing activities, with the entire year dedicated to the project in collaboration with producer I.N.A., utilizing early home recording setups to blend rock elements with innovative influences like industrial and fusion sounds.[14]) The title Hide Your Face drew inspiration from hide's intent to venture beyond X Japan's established symphonic metal image, symbolizing themes of anonymity and self-reinvention as he sought to present a fresh, unconstrained persona. Complementing this concept, the album's cover art was influenced by Swiss visual artist H.R. Giger, renowned for his biomechanical designs in films like Alien; it featured a reproduction of Giger's mask sculpture "Watchguardian, Head V"—which hide personally owned—crafted by artists Screaming Mad George and Joanne Bloomfield to evoke sensations of alienation and obscured identity.[15][16] hide opted to self-produce the album alongside co-arrangements by I.N.A., emphasizing hands-on control to fuse rock experimentation with raw personal expression; he performed all vocals, most guitars and bass, and much of the drum programming, with select guest contributions such as drums by Terry Bozzio on specific tracks.[1] This approach allowed hide to break from band dynamics, prioritizing his vision for a diverse sound that highlighted his evolving role as a multi-instrumentalist and creative force.[14]Production
Recording process
The recording of Hide Your Face took place primarily in 1993, spanning several months as hide transitioned to his solo career following X Japan's indefinite hiatus.[17] hide adopted a hands-on approach throughout the process, personally handling lead vocals, playing the majority of guitar parts, and overseeing arrangements to achieve the album's dense, layered sound. He frequently used overdubs to build intricate guitar effects and textures, contributing to the record's experimental rock edge. Co-producer Kazuhiko Inada supported these efforts by incorporating synthesizers and digital programming for atmospheric and electronic elements, enhancing the album's psychedelic and industrial undertones.[18][19] Guest contributions, including drumming by Terry Bozzio on select tracks, were integrated during these sessions to add dynamic percussion layers. The final product clocks in at a total runtime of approximately 78 minutes, capturing hide's vision across 16 tracks.[20][21][2]Key collaborators
Kazuhiko Inada co-produced the album alongside hide and was responsible for synthesizer programming and arrangements, which helped shape its overall electronic and rock fusion aesthetic.[21] Drummer Terry Bozzio contributed to several tracks, including "D.O.D. (Drink Or Die)," performing on tracks 2, 4, 10, 11, and 14 with his intricate and dynamic drumming style.[21][22] Bassist T.M. Stevens played on multiple tracks such as 2, 4, 10, 11, and 14, infusing funk-rock grooves that complemented the album's energetic hard rock elements.[21][22] Guitarist INORAN of Luna Sea provided guitar work on "Frozen Bug '93 (Diggers Version)," a remixed collaboration track co-written with hide and J from the same band.[23][2] Lyricist Yukinojo Mori penned the words for tracks 4 ("Tell Me") and 15 ("50% & 50%"), drawing from his experience writing for artists like Bow Wow to add poetic depth to hide's compositions.[24]Musical composition
Genre and style
Hide Your Face represents hide's transition to a solo sound rooted in hard rock and alternative rock, diverging from the symphonic metal style of his work with X Japan.[5][3][3] The album incorporates heavy guitar layers and draws influences from pop rock and industrial rock, creating a raw and introspective tone through techniques such as distortion and layered instrumentation.[25] This fusion pushes the boundaries of Japanese rock, blending experimental elements with the visual kei aesthetic that defined hide's visual presentation and stage persona.[26] The production emphasizes a darker palette across its 16 tracks, featuring prominent guitar riffs alongside occasional electronic synths and noise experiments that add texture and intensity.[27][25] Compared to the more accessible pop-rock of hide's pre-album single "Dice," the full album evolves into a more varied and brooding exploration, incorporating Western-inspired grunge and industrial vibes for a modern edge.[28][29] Overall, the stylistic choices in Hide Your Face highlight hide's versatility, combining aggressive rock energy with atmospheric reverb to evoke emotional depth, setting it apart as a seminal work in visual kei and alternative rock fusion.[26][5]Themes and song structures
The album Hide Your Face explores central themes of identity concealment, love, alienation, and self-destruction, which permeate its lyrical content and are particularly evident in the opening "Psychommunity." "Psychommunity" evokes a sense of collective isolation through its abstract, community-like yet fractured portrayal of inner conflict.[30] These motifs reflect hide's introspection during his transition from band member to solo artist, blending vulnerability with defiance.[30] Song structures vary across the album, incorporating traditional verse-chorus formats augmented by extended guitar solos, introspective ballads, and experimental interludes to mirror the thematic depth. For instance, "Dice" employs a verse-chorus structure with a prominent guitar solo that intensifies the song's meditation on chance and regret, emphasizing alienation through its driving rhythm and melodic breaks.[21] In contrast, the ballad "Tell Me" unfolds over 4:45 with a slower, emotive build that highlights themes of longing and love, allowing space for raw vocal delivery.[21] Lyrics are primarily penned by hide, infusing the album with personal vulnerability drawn from his experiences of fame and isolation, though select tracks feature contributions that introduce varied emotional lenses. Yukinojo Mori provided lyrics for "Eyes Love You (T.T. Version)," shifting focus to relational dynamics and subtle alienation in romantic contexts, distinct from hide's more autobiographical style. Similarly, the composition of "Frozen Bug '93 (Diggers Version)" by MAS*S incorporates outsider perspectives, enriching the narrative of entrapment and emotional decay with collaborative input from Luna Sea members J and Inoran, adding layers to the album's exploration of self-destruction.[21]Release and promotion
Singles
The debut singles from hide's solo career, "Eyes Love You" and "50% & 50%", were both released simultaneously on August 5, 1993, by MCA Victor, marking his transition from X Japan to independent projects. "Eyes Love You" peaked at number 3 on the Oricon Singles Chart and was certified gold by the Recording Industry Association of Japan (RIAJ) for shipments exceeding 200,000 copies. The music video, directed by Shingo Goto, featured hide in a surreal, introspective visual style that aligned with his emerging solo aesthetic. Its release helped establish hide's solo presence, selling over 247,000 units and contributing to the buzz around his upcoming album. Released on the same day as "Eyes Love You," "50% & 50%" also charted strongly at number 6 on the Oricon Singles Chart, earning gold certification from the RIAJ with shipments surpassing 200,000 copies. The track's title and lyrics explore themes of duality and internal conflict, reflecting a split between contrasting aspects of the self, which resonated with fans amid hide's career shift. This dual single drop strategy amplified promotional reach, positioning hide as a versatile artist capable of blending rock energy with thematic depth. As the lead single for Hide Your Face, "Dice" was issued on January 21, 1994, ahead of the album's February release, and reached number 6 on the Oricon Singles Chart, achieving platinum status from the RIAJ for over 250,000 shipments. The song incorporated rhythmic elements evocative of chance and risk, tying into promotional visuals and marketing that highlighted gambling motifs to symbolize life's unpredictability, which helped drive anticipation for the full album. Its B-side featured a remix of "Eyes Love You," linking back to hide's initial solo output. Following the album's launch, "Tell Me" served as a post-release single on March 24, 1994, peaking at number 4 on the Oricon Singles Chart and solidifying the project's commercial momentum. Characterized as an acoustic-influenced ballad with introspective lyrics, it offered a softer contrast to the album's harder edges, appealing to a broader audience and underscoring hide's range in emotional expression. The single's success further boosted Hide Your Face's visibility in the Japanese rock scene.Marketing and commercial rollout
Hide Your Face was released on February 23, 1994, by MCA Victor in Japan, capitalizing on hide's prominence as X Japan's guitarist and his influence within the visual kei movement to drive initial interest among existing fans.[31][32] The rollout emphasized hide's transition to a solo artist, drawing from his rock persona to appeal to the dedicated follower base cultivated through X Japan's performances and the burgeoning visual kei subculture.[33] To sustain momentum, MCA Victor organized the "hide FIRST SOLO TOUR '94 HIDE OUR PSYCHOMMUNITY," which commenced on March 16, 1994, at Kawaguchi Lilia Hall with a fan club-exclusive show and featured more than 20 performances across major Japanese venues, including stops in Sapporo, Yokohama, and Shibuya, ending on April 10, 1994, at Yokohama Arena.[34] Promotional materials prominently showcased the album's cover art—a reproduction of an H.R. Giger-inspired mask crafted by Screaming Mad George and Joanne Bloomfield—which appeared in posters, music videos, and advertisements to evoke a sense of enigmatic allure aligned with hide's artistic identity.[35] Additionally, hide made key television appearances, such as on the popular music program Music Station on March 25, 1994, where he performed tracks from the album to broaden exposure.[36] In 2008, Universal Music Japan issued a remastered SHM-CD edition of Hide Your Face on December 3, targeting audiophile collectors and longtime enthusiasts with superior sound fidelity through the Super High Material CD format.[37] This re-release included updated packaging while preserving the original artwork, serving as a commercial nod to the album's enduring appeal within hide's catalog.[38] In 2024, a remastered edition was released, with a high-resolution version following in 2025, further extending the album's availability to modern audiences.[39]Chart performance
Upon its release on February 23, 1994, Hide Your Face debuted at number 1 on the Oricon Albums Chart with its limited edition, holding the top position for one week.[40][41] The album achieved successive certifications from the Recording Industry Association of Japan (RIAJ), reflecting its commercial success in the domestic market.| Certification | Date | Units |
|---|---|---|
| Gold | March 1994 | 100,000 copies |
| Platinum | January 1995 | 200,000 copies |
| Double Platinum | February 2020 | 500,000+ copies |
Reception
Critical reviews
Hide Your Face has been praised in retrospective analyses for showcasing hide's vocal development and his fusion of genres, marking a departure from the symphonic metal of X Japan toward a more personal and experimental sound incorporating pop, melodic rock, industrial, and noise elements.[30] Analysts have noted hide's growth in embracing his distinctive "cicada voice," which he had initially disliked, allowing for more emotive performances across the album's diverse tracks.[30] Tracks like the funky "Blue Sky Complex," which featured a horn section and collaborations with musicians such as drummer Terry Bozzio and bassist T.M. Stevens, have been highlighted for bold experimentation.[30] Similarities between the punk-infused "Scanner" and the shorter "D.O.D. (Drink or Die)" have been viewed as transitional, with some pointing to the album's raw and uneven quality amid the innovation.[30] Tracks like the catchy promotional single "Dice" were commended for their immediate appeal and pop-rock energy, helping to balance heavier elements, while the album's overall runtime of approximately 80 minutes—culminating in the extended 20-minute noise soundscape "Psychommunity Exit"—drew critiques for feeling overlong and experimental.[30] The inclusion of more approachable pop-oriented songs like "Tell Me" and the acoustic "50% & 50%" was viewed as an effort to broaden its reach.[30] Contemporary reviews from 1994 are limited in available documentation, with much of the analysis coming from later retrospectives. User-driven platforms like Rate Your Music aggregate a score of 3.54 out of 5 based on 267 ratings as of 2024, reflecting enduring appreciation for its innovative spirit despite acknowledged inconsistencies, with reviewers often citing it as a strong, if exploratory, debut that laid groundwork for hide's later work.[5]Accolades and sales
The album earned progressive certifications from the Recording Industry Association of Japan (RIAJ), beginning with Gold status in March 1994 and advancing to Platinum in January 1995 before reaching Double Platinum in February 2020 for shipments exceeding 500,000 units, a progression that highlights its sustained commercial success over decades. Songs from Hide Your Face were covered as part of the 2018 20th memorial project, including the Tribute Impulse tribute series.[43] The album's sales longevity has been bolstered by hide's posthumous fame, with digital streaming contributing to boosted figures post-2020 and reinforcing its place in his enduring legacy.Legacy
Cover versions
The track "Psychommunity Exit" from Hide Your Face was recomposed as an introductory piece by Yoshiki for the tribute album Tribute Spirits, released on May 1, 1999, to honor the musician hide.[44] American bassist T.M. Stevens, who had previously collaborated with hide, recorded a cover of "Blue Sky Complex" for his album Radioactive, issued on February 24, 1999.[45] The song "D.O.D. (Drink Or Die)" has seen multiple covers within the visual kei genre. Guitarist Hitsuji (also known as Sakuizaki Hitsuji) of Nightmare performed a version for the compilation hide TRIBUTE II -Visual Spirits-, released in 2013.[46] Dezert offered another rendition on hide TRIBUTE III -Visual Spirits- from the same year. The Cherry Coke$ contributed their take to hide TRIBUTE VII -Rock Spirits-, also released in 2013.[47] In 2018, the band Flow covered the track for the album hide Tribute Impulse.[48] Several other visual kei acts have included covers of Hide Your Face tracks in dedicated tribute projects, often highlighting the punk-infused energy of songs like "D.O.D. (Drink Or Die)".[49]Cultural influence
Hide Your Face, released in 1994 as hide's solo debut, pioneered individual careers within visual kei by shifting from X Japan's heavy metal to a theatrical blend of alternative rock and performance art, influencing later artists in the genre.[3] Guitarist Kaoru of Dir en grey, for example, credited hide's work with inspiring his musical aspirations and guitar playing, emphasizing the fusion of rock intensity with dramatic visuals.[50] This solo approach encouraged other visual kei figures to explore personal expressions of rock theatrics amid the 1990s J-rock expansion.[51] After hide's death in 1998, the album emerged as a cornerstone of his enduring legacy, symbolizing his innovative spirit and featured prominently in tributes and media. Documentaries like the 2018 film Hurry Go Round, which includes unreleased footage of his career, highlight his transition to solo artistry.[52] Memorial events, such as the 2008 hide Memorial Summit attended by over 100,000 fans and featuring performances by X Japan and Luna Sea, alongside 2024 birthday celebrations marking his 60th anniversary, underscore the album's role in commemorating his contributions to Japanese rock.[53][42] In 2025, hide Memorial Day events included a two-day performance by hide with Spread Beaver on May 2 and 3 at Tokyo Garden Theater, along with various tribute lives supporting charities like the Japan Marrow Donor Program.[54][55] The album's cover art, featuring a biomechanical mask designed by H.R. Giger, sparked widespread fan creativity, including art and official merchandise like sterling silver rings modeled after the design, reinforcing hide's image as a visual kei fashion icon.[16][15] This imagery amplified his influence on alternative aesthetics during the 1990s J-rock boom, where Hide Your Face helped integrate industrial and alternative rock elements into mainstream Japanese music scenes.[56]Credits
Track listing
All tracks are written by hide, except where noted.| No. | Title | Lyrics | Music | Length |
|---|---|---|---|---|
| 1. | "Psychommunity" | hide | hide | 4:04 |
| 2. | "Dice" | hide | hide | 3:03 |
| 3. | "Scanner" | hide | hide | 3:23 |
| 4. | "Eyes Love You (T.T. Version)" | Yukinojo Mori | hide | 5:57 |
| 5. | "D.O.D. (Drink Or Die)" | hide | hide | 2:17 |
| 6. | "Crime of Breen St." | hide | hide | 1:17 |
| 7. | "Doubt (Remix Version)" | hide | hide | 4:42 |
| 8. | "A Story" | hide | hide | 3:13 |
| 9. | "Frozen Bug '93 (Diggers Version)" | hide | MAS*S | 4:44 |
| 10. | "T.T. Groove" | hide | hide | 0:31 |
| 11. | "Blue Sky Complex" | hide | hide | 5:35 |
| 12. | "Oblaat (Remix Version)" | hide | hide | 4:47 |
| 13. | "Tell Me" | hide | hide | 4:44 |
| 14. | "Honey Blade" | hide | hide | 4:31 |
| 15. | "50% & 50% (Crystal Lake Version)" | Yukinojo Mori | hide | 5:33 |
| 16. | "Psychommunity Exit" | hide | hide | 19:57 |