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Hillary Schieve

Hillary Schieve is an American , businesswoman, and the 28th of , serving since November 2014. Born and raised in Reno, she attended and before launching a career as an entrepreneur, including co-founding the Midtown District business area and owning local businesses. Elected to the Reno City Council as an at-large member in 2012, Schieve transitioned to the mayoralty after winning the 2014 election and has since secured re-election, with her current term set to conclude in 2026. During her tenure, Schieve has prioritized initiatives addressing crises and , including partnerships with teletherapy providers like to expand access for city employees and exploring broader community applications amid rising demand. She also advanced economic revitalization efforts, such as bolstering arts investments to enhance tourism and local commerce. In 2023, Schieve was elected president of the United States Conference of Mayors, using the platform to advocate for urban policy reforms on housing, public safety, and federal funding. Schieve's leadership has not been without contention; in 2023, she faced an ethics complaint alleging failure to disclose a potential conflict involving her personal attorney in a city-related legal matter, though the Ethics Commission ultimately ruled no violation occurred while recommending additional training. Critics have also questioned aspects of municipal spending and development decisions, including high-profile projects like data centers, amid broader debates over fiscal transparency and mayoral authority expansions.

Early Life and Background

Childhood, Education, and Early Career

Hillary Louise Schieve was born on October 12, 1970, in , where she spent her childhood and early years. From a young age, Schieve pursued competitive , training under coach Carlo Fassi and competing nationally with aspirations, but her progress was interrupted by stemming from a strep throat infection that required . Schieve graduated from but did not attend college. In her early career, following recovery from illness, Schieve entered by owning and operating two clothing resale stores in Reno, including one that evolved into a Plato's Closet franchise. She co-founded the Midtown District business improvement area with fellow owners, an initiative aimed at revitalizing the neighborhood through local commerce and events, which exposed her to regulatory challenges that later influenced her political involvement.

Entry into Politics

Reno City Council Tenure

Hillary Schieve was elected to an seat on the Reno City Council on November 6, 2012. She assumed office shortly thereafter and served until November 12, 2014, when she was sworn in as following her victory in the 2014 mayoral election. As an councilmember, Schieve represented the interests of the entire city rather than a specific , leveraging her background as a local owner to inform discussions. Her tenure coincided with Reno's ongoing recovery from the , during which the council addressed fiscal challenges including debt management and economic revitalization efforts. Schieve's entrepreneurial perspective was noted for contributing "out-of-the-box thinking" to council deliberations, though specific legislative initiatives led by her during this period are not prominently documented in public records. The brevity of her pre-mayoral council service—approximately two years—limited opportunities for long-term projects, but it positioned her as a emphasizing and independent advocacy in her subsequent mayoral campaign. By the end of her council term, Reno's city government continued operating under its -manager structure, with the position providing a platform for citywide representation amid debates on urban development and budget constraints.

2014 Mayoral Election

The Reno mayoral election was nonpartisan and followed the term limits of incumbent Bob Cashell, who had served since 2002 and prompted widespread calls for fresh leadership amid perceptions of stagnant governance. A on June 10, , drew a record field of 18 candidates, reflecting voter dissatisfaction and high interest in reform. Hillary Schieve, an Reno City Council member elected in and owner of a , led the primary with 26% of the vote based on results from 207 of 240 precincts. She advanced to the general alongside Raymond "Pez" Pezonella, a former city councilman who garnered 18%; third-place finisher Idora Silver received 11%. Schieve's campaign emphasized economic diversification, improved city-council collaboration, and addressing urban , positioning her as a pragmatic outsider despite her council experience. In the November 4, 2014, , Schieve secured a decisive victory over Pezonella, who had received Cashell's endorsement and campaigned on policy continuity. Schieve obtained 60.9% of the vote across all 240 precincts, signaling strong public support for leadership change. Pezonella conceded, acknowledging the electorate's preference for Schieve's vision of over established approaches. Schieve was sworn in as Reno's 28th on November 12, 2014, assuming office with a to prioritize revitalization and intergovernmental partnerships.

Mayoral Administration

Elections and Terms (2014–Present)

Schieve was elected of Reno in the on November 4, 2014, defeating Raymond "Pez" Pezonella with 60.9% of the vote to Pezonella's 39.1%. The occurred on June 10, 2014, advancing Schieve and Pezonella as the top two candidates. She assumed office on November 12, 2014, for a four-year term. In the 2018 election cycle, Schieve won reelection in the general election on November 6, 2018, defeating challenger Eddie Lorton with approximately 65% of the vote to Lorton's 35%. The primary was held on June 12, 2018. This secured her second four-year term, continuing her tenure without interruption. Schieve sought and won a third term in the 2022 election, defeating Lorton again in the general election on November 8, 2022, with 59.0% of the vote (51,286 votes) to Lorton's 41.0% (35,637 votes). The primary election on June 14, 2022, featured 11 candidates, with Schieve and Lorton advancing as the top two. Her current term, which began in November 2022, is set to end in 2026 due to Reno's city charter limiting mayors to three consecutive terms. As of October 2025, Schieve remains in office, with the next mayoral election scheduled for 2026.

Economic and Development Policies

During her tenure as mayor, Schieve prioritized economic diversification away from Reno's traditional reliance on gaming and tourism, emphasizing the recruitment of high-tech manufacturing and data center industries to foster job growth and long-term stability. A pivotal achievement was the regional support for Tesla's Gigafactory in nearby Sparks, Nevada, which opened in 2016 and created thousands of jobs; while state incentives totaled $1.3 billion over 20 years, Schieve advocated for the project as a catalyst for broader economic transformation, including subsequent expansions proposed at $3.6 billion that she endorsed with calls for reciprocal investments from Tesla in local infrastructure. This diversification attracted ancillary firms, such as Google's data center campus and Panasonic's battery production, contributing to Reno's emergence as a secondary hub for tech-related employment and reducing vulnerability to casino sector fluctuations. Schieve's development policies included regulatory reforms to accelerate housing construction amid rapid population influx, such as permitting higher density, minimizing parking mandates, and streamlining permitting processes, which addressed a severe shortage where housing costs had surged post-Gigafactory boom. These measures aligned with a pro-growth stance, enabling projects like the Neon Line district in downtown Reno, projected to generate $1.5 to $1.8 billion in private investments focused on mixed-use, non-gaming amenities to revitalize blighted areas. Additionally, she supported tax increment financing for initiatives like the Grand Sierra Resort's proposed $1 billion arena and entertainment expansion, designating the site as blighted to justify up to $90 million in public subsidies aimed at enhancing tourism and event-driven revenue. Sustainability featured prominently in development planning, with Schieve advancing certification for city initiatives since 2014, including for practices and the "Reimagine Reno" master plan to integrate economic expansion with environmental goals. The "Startup Row" corridor, bolstered under her administration, secured over $1.4 billion in venture funding between 2021 and 2022, primarily for tech startups, underscoring a shift toward innovation-driven growth. Critics, including local business advocates, have questioned the opacity of some negotiations and fiscal risks of large subsidies, arguing they prioritize marquee projects over equitable small-business support.

Social and Cultural Initiatives

Schieve has prioritized arts and culture as integral to Reno's revitalization, serving as chair of the United States Conference of Mayors' Tourism, Arts, Parks, Entertainment, and Sports (TAPES) Standing Committee since 2017, where she hosted a 2018 meeting featuring a tour of Burning Man's art installations to showcase cultural resources' urban impact. In 2019, she received the National Award for Local Arts Leadership from Americans for the Arts, recognizing her efforts to integrate arts into economic development and tourism, including partnerships with Burning Man that have drawn artists to Reno and supported year-round cultural programming. Specific initiatives include the City Song Project, launched by Schieve in early March 2020 amid the , which collaborated with Artown and the Reno Philharmonic to produce the song and video "Heartbeat to Heartbeat, Eye to Eye (From Reno with Love)," involving 53 local artists and directing proceeds to an emergency fund for affected creators. She has also backed programs, presenting a $10,000 Stand for the Arts Award to Note-Able Music Therapy Services in November 2022 to enhance community access to therapeutic arts. Schieve has advocated for and as tools to foster community health, emphasizing their role in urban vitality during public discussions. Through TAPES, Schieve advanced resolutions in June addressing COVID-19's effects on cultural institutions, aiming to aid recovery for and sectors in Reno and other cities. Her promotion of Burning Man's cultural spillover, including economic boosts from its annual exodus through Reno, has positioned the city as a hub for experiential , though measurable social outcomes beyond revenue remain tied to event-specific data.

Fiscal Policies and Management

The City of Reno under Mayor Hillary Schieve has overseen substantial growth in its annual operating , reflecting economic expansion and increased public service demands. The 2023-2024 reached $862 million, followed by approval of a $1.03 billion for 2025-2026, which incorporated projected increases from consolidated es and property es. Schieve's administration has emphasized a balanced approach to fiscal management, including efforts to eliminate structural general fund deficits through expenditure controls and optimization rather than broad hikes. Early in Schieve's tenure, the city reported a $10.9 million general fund surplus in 2015 amid overall debt of $534 million, which supported targeted investments while maintaining fiscal reserves. However, by 2025, slowing revenue growth—particularly in sales and gaming taxes—created pressures, with projections of a $24-25 million general fund shortfall for 2026. To address these challenges, Schieve and the city council implemented measures such as hiring freezes, selective fee increases (e.g., on certain services), and authorization for potential layoffs, with eight positions cut in July 2025 and provisions for further reductions if needed. Debt management has continued from pre-tenure reductions that lowered obligations from $515 million, though total city debt remained elevated as of July 2024, prompting ongoing scrutiny of discretionary spending from general fund revenues.

Controversies and Criticisms

LGBT Flag Replacement Incident

In July 2015, during Reno's Pride weekend festivities, the pride was raised atop City Hall's main flagpole on Sunday morning, July 26, replacing the customary position of the American , which was not flown there that day. A city employee independently decided to place the pride on the rooftop pole rather than one of the three ground-level poles in front of the building, where it was intended to fly alongside the American from dawn to dusk as a of for the event. This arrangement deviated from protocol, as the rooftop pole is reserved for the U.S. , leading to public complaints from residents who viewed the substitution as disrespectful to national symbols. Mayor Hillary Schieve, who had proclaimed June as and supported community events, stated she was unaware of the specific flag placement decision and did not authorize lowering or omitting the American flag. By Sunday evening, the pride flag was removed, and the American flag was restored to the rooftop pole. Schieve issued a via late Sunday, expressing her "sincerest apologies" for the oversight and emphasizing respect for the American flag, while affirming the city's commitment to inclusivity without intending offense. The incident drew criticism from conservative commentators and local residents, who argued it symbolized misplaced priorities in municipal symbolism, though supporters of the Pride event saw it as an unintended error rather than deliberate provocation. City officials conducted an internal review, confirming the employee's action was unauthorized and not reflective of broader policy, with no disciplinary details released publicly. The event highlighted tensions over the display of symbolic flags on public property, but it did not result in formal policy changes or legal challenges at the time.

Taxpayer Spending and Discretionary Fund Issues

In , an of Reno's city expenditures revealed improper uses of discretionary funds by the mayor's office and city council, including unapproved travel, meals, and other expenses lacking proper documentation or pre-approval, though specific details were not publicly disclosed to officials at the time. Similar irregularities persisted into Schieve's , with public records from 2023–2024 showing council members and the mayor's office expending taxpayer-funded discretionary budgets on items potentially violating city policies, such as extravagant travel and undocumented charges. Specific examples include charges to a credit card under Mayor Schieve's oversight totaling nearly $400 to Presidential Limousine for services with unclear public benefit, as documented in receipts obtained via requests. Broader council spending involved out-of-state trips, such as attendance at conferences, where costs exceeded limits or lacked evidence of direct value to Reno taxpayers, prompting criticism for lacking and . Schieve responded to renewed scrutiny in February 2024 by attributing ongoing issues to legacy problems predating her tenure and claiming post-2018 reforms had been implemented, though investigators noted the violations mirrored the earlier audit's findings without evidence of full resolution. These discretionary funds, allocated annually to the and each member—typically around $50,000–$100,000 per entity for community events, travel, and representation—have faced calls for stricter oversight amid Reno's fiscal challenges, including a reported $25 million budget deficit in 2025. No formal violations were upheld against Schieve personally in related probes, but the pattern raised concerns about systemic laxity in expenditure controls during her .

City Charter Amendment Efforts

In 2017, Schieve advocated for amendments to the Reno City Charter through the Nevada Legislature to expand the mayor's authority, including granting veto power over City Council decisions and distinguishing the mayoral role from council members to exempt it from standard term limits. She enlisted Senate Majority Leader Michael Roberson, a Las Vegas Republican, to introduce Senate Bill 485 with these provisions after local legislative efforts stalled, bypassing broader public input in Reno. The proposal faced opposition for altering the council-manager government's balance of power without voter approval via ballot, and it ultimately failed in the Assembly after Senate passage, with legislators citing concerns over concentrated executive authority. Schieve's charter amendment pursuits continued into the 2023 legislative session via Bill 451, which sought to restructure City Council representation by eliminating a proposed Ward 6 seat in favor of retaining the position, amid ongoing debates over ward-only versus mixed elections. She testified before the Government Affairs Committee on March 13, 2023, emphasizing the seat's role in citywide perspective, following a City Council directive on August 10, 2022, to pursue the changes. The bill encountered resistance from stakeholders advocating ward-specific representation to enhance localized accountability, and it did not advance beyond committee hearings due to insufficient political support in Carson City. Schieve publicly criticized ward-only models post-failure, arguing they fragmented . These legislative maneuvers reflect Schieve's strategy to modify the —established as state law under Nevada Revised Statutes Chapter 266—without direct voter referenda, relying on state-level proxies rather than local initiatives. Critics, including council members and transparency advocates, contended that such approaches circumvented Reno residents' input on structural reforms, potentially prioritizing executive influence over collaborative decision-making. No successful amendments attributable to her direct efforts had been enacted as of October 2025, though discussions persisted on term limits and board compositions.

Other Governance Criticisms

In April 2023, political opponent Eddie Lorton filed an ethics complaint with the Nevada Commission on Ethics, alleging that Schieve violated state ethics laws by failing to disclose an attorney-client relationship with the Allison MacKenzie law firm, which represented a client seeking zoning approval before the Reno City Council in March 2023. The complaint claimed this nondisclosure constituted a willful conflict of interest under Nevada Revised Statutes, as Schieve's personal lawyer from the firm appeared in city proceedings without her recusal or public acknowledgment. In January 2024, the commission deadlocked in a 2-2 tie vote due to a vacant seat, resulting in no formal violation finding, though commissioners recommended Schieve undergo additional ethics training to avoid future perceptions of impropriety. Schieve described the accusations as "unfounded" and politically motivated. Schieve's administration has faced criticism for policies perceived as prioritizing urban aesthetics over humane treatment of the unhoused, particularly the December 2024 city council approval of a comprehensive anti-camping ordinance prohibiting sitting, lying, , or camping on citywide. Advocates, including those from homeless rights groups, argued the measure criminalizes by imposing fines up to $1,000 and potential arrests, exacerbating cycles of incarceration without addressing root causes like insufficient shelter capacity, and likened it to "" tactics that hinder employment prospects for the unhoused. Schieve countered that inaction on street encampments was itself inhumane, citing public safety data showing reduced visible from 2022 to 2023 through enforcement combined with shelter expansions, though critics contended the ordinance overlooked and failed to integrate adequate housing alternatives. Progressive activists and former officials have accused Schieve of favoring interests over input and vulnerable populations, exemplified by the 2021 demolition of several motels repurposed as low-income , which displaced hundreds of low-wage and unsheltered without sufficient relocation support. Bob Fulkerson, a longtime organizer, criticized the administration for enabling such actions by investors like Jeffrey Jacobs, arguing it reflected a broader pattern of prioritizing economic and profits—such as resisting control measures—over needs amid rising evictions. Former councilwoman Sue Smith echoed concerns about diminished process, claiming Schieve's leadership sidelined community voices in favor of expedited decisions that limited appeals on and development. These critiques, drawn from left-leaning perspectives, highlight tensions between growth-oriented policies and equity, though city officials maintained the demolitions targeted unsafe structures unfit for long-term habitation.

Personal Life

Family Background and Losses

Hillary Schieve was born and raised in , in a family marked by struggles with and among her siblings. Her brother and sister battled , , and throughout their lives, issues her parents attempted to address through various interventions. In her late 20s, Schieve faced a life-threatening , receiving a transplant from her sister Amanda Schieve-Crawford, a Reno news anchor, which profoundly shifted her perspective on life priorities. Shortly thereafter, her mother, Roberta Schieve, suffered a massive brain aneurysm that led to a , adding to the family's medical crises. The most acute losses occurred in 2020 amid the COVID-19 pandemic, when Schieve lost three close family members within several months to complications from mental illness and substance abuse: her sister Grady, who died in Schieve's home on July 24 after prolonged struggles with addiction; her brother Noah; and Grady's fiancé, Lance. Grady, described by Schieve as an aspirational older sister, had been living with her during her final battles. These deaths prompted Schieve to publicly share her family's experiences to advocate for mental health reform.

Mental Health Advocacy

Schieve's advocacy for mental health issues stems from personal tragedies, including the deaths of three family members during the COVID-19 pandemic who struggled with depression, bipolar disorder, and addiction, prompting her to publicly address what she described as a "failed system" in accessing care. In Reno, she has issued proclamations to raise awareness, such as declaring September 2024 as Suicide Prevention Month, emphasizing community conversations and resources as key tools against suicide. She also proclaimed May 7-13, 2023, as Children's Mental Health Acceptance Week, highlighting the increasing needs of young people in Nevada amid limited services. Nationally, Schieve chairs the U.S. Conference of Mayors' on , leading efforts to reform federal policies and increase funding for urban crises, which she has linked to issues like . In September 2023, under her leadership, the released a video advocating for expanded federal support, with Schieve stating that is the "number one crisis" crippling cities. She has lobbied , testifying in July 2023 about barriers to care, including her own difficulties finding help for family members despite her position, and critiqued institutional shortcomings in providing timely interventions. In May 2025, Schieve publicly criticized Renown Health's closure of a Reno mental health center, noting Nevada's low national ranking in mental health services access and urging residents to seek immediate support through personal networks or hotlines amid the gap left by the shutdown. Her efforts extend to op-eds, such as a October 2022 piece calling for prioritizing mental health in city planning to improve overall community well-being. These actions reflect a focus on destigmatizing mental illness through policy advocacy and local proclamations rather than direct service provision.

Legacy and Future Prospects

Achievements and Impact Assessment

Schieve's administration has prioritized downtown revitalization through the formation of an Operation Downtown working group in partnership with the Reno City Council, aimed at reimagining urban spaces and fostering economic activity. This effort contributed to broader tourism recovery, with Washoe County visitor counts surpassing 5 million in 2018—the first such milestone since 2007—driven by events and attractions under her oversight of related bodies like the Reno-Sparks Convention and Visitors Authority. Reno-Tahoe International Airport, supported by city policies during her tenure, generates approximately $2 billion annually in local economic impact. In cultural and recreational development, Schieve secured a $30,000 grant for projects in Midtown Reno and was awarded the 2019 National Award for Local Arts Leadership by Americans for the Arts for her role in advancing arts initiatives. She has promoted parks and as economic drivers, positioning Reno to attract businesses and residents through enhanced quality-of-life amenities, including improvements to facilities like Barbara Bennett Park. On social issues, Schieve launched the Nevada Cares Campus in 2021, a and services hub credited by city officials with reducing unsheltered in Reno by nearly 58% from 2022 levels through partnerships providing housing and support. Her advocacy earned her recognition as one of USA TODAY's Women of the Year, highlighting efforts to integrate behavioral health into public safety responses. For public safety, her administration added police officers and constructed a new public safety complex, with data indicating no surge in rates during her terms despite challenger claims. Schieve's national profile includes election as of the U.S. of Mayors in 2023, facilitating federal grants such as $8.9 million for regional projects, and receipt of the 2017 Golden Pinecone Sustainability Award for environmental leadership. However, impacts on persistent challenges like remain contested: while city-specific unsheltered counts declined post-2021, county-wide point-in-time surveys show increases in street from 342 in January 2021 to 656 by January 2022, with overall reductions overstated when factoring longitudinal data and shelter capacity limits rather than comprehensive eradication. Economic gains in and have bolstered fiscal stability, yet critics note that broader metrics, including building permits rising to 8,000 in fiscal 2014-2015 amid recovery, reflect market trends as much as targeted policies, with slips post-2019 underscoring vulnerability to external factors like policy shifts affecting Canadian visitation. Overall, her leadership has elevated Reno's visibility and supported incremental urban improvements, though measurable outcomes on entrenched social issues lag behind promotional narratives.

Speculation on Higher Office

Following the conclusion of her third term as Reno mayor in 2026, constrained by Nevada's 12-year for local offices, Hillary Schieve's potential pursuit of statewide or federal positions has drawn scant attention from political observers. No announcements of candidacy for , U.S. , or congressional seats have been made by Schieve, an who served as the first president of the U.S. Conference of Mayors in 2023-2024. Limited commentary has surfaced in opinion outlets questioning whether her municipal record—marked by initiatives in adoption and but also controversies over spending and —positions her for higher roles. One such piece speculated on "political ambitions that might have her running for " while deeming her tenure disqualifying based on alleged mismanagement of funds and development deals. This view lacks corroboration from neutral analysts or campaign filings, reflecting instead partisan critique amid Nevada's competitive gubernatorial landscape, where the open seat favors established partisans over independents. Schieve's prior involvement in state-level transitions, such as co-chairing Governor Sisolak's team, demonstrated cross-aisle engagement but did not translate into evident statewide bids. Absent empirical indicators like surges or endorsements, speculation remains conjectural, with her post-mayoral focus appearing directed toward or advocacy pursuits rather than partisan races requiring party infrastructure.

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