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Infobip

Infobip is a multinational specializing in platforms (CPaaS), enabling businesses to deliver through messaging, voice, , and chat applications. Founded in 2006 in , , by Silvio Kutić, Roberto Kutić, and Izabel Jelenić, the company has grown into a global leader, achieving status in 2020 after raising over $200 million in its first external funding round from , with a valuation exceeding $1 billion. Headquartered in , , since its expansion from , Infobip operates over 75 offices across six continents and employs more than 3,700 people worldwide as of 2025. It maintains direct connections to over 800 mobile network operators, facilitating 530 billion annual interactions for more than 10,000 active customers, including major brands like , , and . The platform supports a wide array of services, such as and messaging, chatbots, contact centers, customer data management, and identity verification solutions, all designed to enhance and customer experiences. Infobip has been consistently recognized for its innovation and market position, earning the title of No. 1 CPaaS provider in the 2024 MetriRank report and Leader status in the 2024 and 2023 Gartner Magic Quadrant for CPaaS, as well as in the 2025 IDC MarketScape. With reported revenue of €1.852 billion in 2024, the company had bootstrapped its initial growth, emphasizing proprietary technology and strategic partnerships with telecom operators to power secure, scalable communications globally.

History

Founding and Early Development

Infobip was founded in 2006 in , a small town in , , by Silvio Kutić, Izabel Jelenić, and Roberto Kutić. The company began with a modest $27,000 from Kutić's parents, marking the start of a bootstrapped venture driven by the founders' vision for innovative communication solutions. From its inception, Infobip focused on providing and mobile messaging services tailored for businesses, developing a communications platform to facilitate reliable application-to-person (A2P) interactions. This initial emphasis on A2P messaging allowed enterprises to send automated texts for alerts, notifications, and , filling a growing need in the early mobile era. The founders prioritized building direct connections with operators to ensure high delivery rates and scalability, laying the groundwork for organic expansion without relying on . Operating on a bootstrapped model, Infobip achieved steady growth through strategic partnerships with providers worldwide, avoiding external until 2020 and reinvesting profits into technology and infrastructure. In the late , the company began establishing its first international offices, starting in and extending to key markets in , , and the Americas to support global client needs and localize services. This phase emphasized self-sustained development, with a focus on proprietary platforms that integrated seamlessly with carrier networks. By 2015, Infobip had reached a key early milestone, employing over 1,000 people and serving more than 120,000 clients across numerous countries through 29 offices on . This reflected the success of its A2P-centric strategy and collaborations, positioning the company as a reliable partner for businesses navigating the rise of communications.

Growth and Funding Milestones

Infobip's growth accelerated significantly starting in 2020, when the company secured its first external funding in the form of a exceeding $200 million led by . This investment valued Infobip at over $1 billion, establishing it as Croatia's first technology and marking a pivotal shift from its bootstrapped origins. The funding enabled expanded global operations and product development, building on the company's self-funded journey from zero revenue in 2006 to $1 billion annually by 2020. In 2021, Infobip raised an additional $500 million through a direct loan placement, advised by and led by funds managed by and . This debt financing, secured on favorable terms, further supported the company's scaling efforts and positioned it among high-growth technology firms, without diluting equity. Revenue growth reflected this momentum, surging from bootstrapped operations to €1.55 billion in , driven by expanded customer adoption and platform enhancements. By 2025, Infobip had grown its workforce to over 3,500 employees and established more than 75 offices across six continents, underscoring its global expansion. A notable transition occurred in June 2025, when co-founder Roberto Kutić stepped down from his role as after nearly two decades with the company, though he retained his ownership stake and pursued new ventures outside Infobip.

Acquisitions and Strategic Expansions

Infobip has completed a total of five acquisitions, with the peak activity occurring in 2021 when the company executed three deals to accelerate its growth in cloud communications and customer engagement platforms. These moves, supported by prior funding rounds, expanded Infobip's technological capabilities and market footprint, particularly in North America and secure messaging services. In 2021, Infobip acquired OpenMarket, a U.S.-based mobile messaging firm previously owned by , for approximately $300 million. This acquisition, completed in May 2021, significantly enhanced Infobip's presence in the North American market and bolstered its Business API offerings by integrating OpenMarket's expertise in scalable mobile engagement solutions. The other two acquisitions in 2021 further strengthened Infobip's Communications (CPaaS) portfolio through targeted tech integrations for communications. In May, Infobip acquired Anam Technologies, a Dublin-based provider of firewall solutions serving over 80 mobile network operators and 600 million subscribers worldwide, enabling more robust secure messaging and fraud prevention capabilities. In April, the company acquired Shift Conference, Southeast Europe's largest technology event organizer focused on and , to deepen engagement with developers and facilitate integrations for advanced customer experiences. In 2022, Infobip acquired Peerless Network, a U.S.-based provider founded in 2008, for around $200 million. This deal, finalized in July 2022 after an announcement the prior November, expanded Infobip's voice and connectivity services, including and UCaaS, while reinforcing its global VoIP infrastructure for enterprise clients. Later that year, in July 2022, Infobip acquired Netokracija, a leading Croatian business and tech media company, for an undisclosed amount. The acquisition aimed to enhance developer content and in the region. Beyond acquisitions, Infobip has pursued strategic partnerships with telecommunications organizations to enhance its global network exposure. Notably, the company collaborates with the on the Open Gateway initiative, achieving certifications for CAMARA-compliant Network APIs such as SIMSwap and Number Verification in 2025, which enable seamless integrations with mobile operators worldwide for innovative services like fraud detection and quality-on-demand connectivity. These partnerships have facilitated launches with operators in regions including and , broadening Infobip's access to telco ecosystems.

Products and Services

Communication Channels

Infobip provides a comprehensive of communication channels as part of its Communications (CPaaS) offerings, enabling businesses to deliver messages and calls globally through scalable, programmable infrastructure. These channels form the foundation for customer interactions, supporting high-volume, real-time delivery across diverse networks and devices. and Application-to-Person (A2P) messaging serve as Infobip's foundational services, allowing businesses to send promotional, transactional, and notification messages with reliable global reach. The supports delivery to over 190 countries, incorporating local sender IDs, compliance with regional regulations, and high delivery rates through direct connections. Voice services include for outbound and inbound calls, enabling automated notifications, (IVR) systems, and secure (OTP) delivery. Additionally, real-time voice and video integrations via allow embedding of live calling directly into web or mobile applications, supporting features like and number masking for enhanced . Rich communication channels extend beyond traditional to include and interactive options such as the Business Platform for conversational messaging, for bot-driven engagements, for rich media like carousels and buttons, for image and video sharing, and email for broader campaign integration. These channels facilitate personalized, experiences while maintaining fallback to for universal compatibility. Infobip's technical capabilities emphasize scalable that enable programmable access to all channels, allowing developers to integrate messaging and voice into custom applications with features like scheduling, tracking, and . In mobile messaging fraud prevention, Infobip ranks as the number one established leader among 21 vendors, excelling in application-to-person (A2P) fraud detection through comprehensive tools like firewalls and real-time monitoring, as evaluated across product strength and market presence. The platform powers billions of conversations annually for enterprises worldwide, with 530 billion mobile channel interactions processed in 2024 alone, demonstrating its capacity to handle massive scale across industries like and .

Customer Engagement Solutions

Infobip's customer engagement solutions encompass a suite of integrated platforms designed to facilitate interactive, automated, and personalized customer interactions throughout the journey. These tools emphasize orchestration, leveraging to enhance efficiency and relevance in communications. By combining contact center capabilities, conversational , marketing , and , Infobip enables businesses to deliver seamless experiences that boost satisfaction and loyalty. The Conversations platform serves as the core for contact center management, providing support across digital channels to minimize wait times and transfers. It incorporates AI-powered routing that utilizes customer history and behavioral data for assignment, ensuring context-aware interactions. Analytics features deliver key metrics on service performance, such as resolution times and churn risks, enabling continuous optimization; for instance, studies indicate that 50% of customer churn stems from inadequate service experiences. This setup supports hybrid working environments with a unified , allowing agents to handle inquiries via messaging apps like or email without channel silos. Complementing this, the Answers chatbot platform offers AI-driven conversational tools for automated . Built with a no-code drag-and-drop interface, it supports both rule-based bots for quick responses and intent-based that simulates human-like dialogues, handling up to 96 million active sessions annually. is achieved through with customer profiles, delivering tailored 24/7 across preferred channels, which has been shown to accelerate resolution by 90% according to industry reports. These chatbots automate FAQs and escalate complex issues to human agents, reducing operational costs by an estimated $8 billion globally through scalable deployment. For , the Moments platform enables the creation of targeted campaigns using , , and , with a drag-and-drop builder that incorporates audience segmentation and behavioral triggers. It facilitates journeys, such as event-based messaging for anniversaries or renewals, with mechanisms to ensure delivery reliability. draws from unified to customize content, like referencing tiers, driving higher and conversions without requiring extensive IT resources. This approach supports automated workflows that span acquisition to retention, maintaining consistent across channels. Integrating these elements is the People customer data platform, which handles real-time data collection via APIs and SDKs from websites, apps, and interactions. It enriches profiles with demographic, historical, and behavioral insights, enabling personalized experiences at every journey stage—from onboarding recommendations to post-purchase support. For example, it powers dynamic segmentation for triggered messages and enhances routing in contact centers with a 360-degree customer view, facilitating precise tailoring that improves conversion rates in chatbot sessions leading to purchases or registrations. In practice, these solutions have demonstrated impact in sectors like and . For , Infobip's tools support loyalty programs through gamified messaging, such as points-based rewards via , as seen in campaigns like Electronica's post-purchase offers that streamlined promotions and confirmations. In , they aid detection by integrating in mobile checkouts and alerts for secure logins, reducing abandonment while providing chat support for transaction queries. A notable automotive example is Nissan's collaboration with Infobip, where an -driven campaign using conversational achieved a 200% increase in session engagement, a 68% conversion rate, and over 3,400 interactions in five days, enhancing brand affinity through immersive experiences.

Professional and Consulting Services

Infobip's encompass , , and tailored for deployments, enabling seamless implementation of customer communication solutions. These services include dedicated , programs, and custom integrations to unify across platforms, ensuring efficient migration and deployment for large-scale operations. The company's CX consulting provides tailored strategies to maximize (ROI) from communication investments, drawing on over 15 years of global messaging expertise to craft strategies that enhance and loyalty. Consultants assist in defining business outcomes, minimizing risks, and designing human-centric conversational flows, journeys, and processes using actionable data for personalized interactions. Always-on support features 24/7 monitoring available in over 14 languages, with dedicated engineers handling escalation, network optimization, and monthly performance reporting to maintain high reliability. Infobip adheres to international standards such as ISO 9001 for and ISO 27001 for , ensuring compliant messaging and data protection across global operations, which contributes to a 90% customer satisfaction score. Localized expertise combines Infobip's global scale—with over 75 offices and 40 data centers—with regional teams specializing in industries like and , delivering context-specific advisory for and market needs. This approach supports sustainable in diverse regions. The service model spans from initial business audits and strategy workshops to ongoing performance tuning, fostering long-term optimization and innovation in initiatives.

Operations and Global Presence

Headquarters and Campuses

Infobip's legal headquarters is located in , , serving as the base for global operations, regulatory compliance, and international business structuring. The company was incorporated there in 2009 to facilitate its expansion beyond . The de facto headquarters is in , , where Infobip was founded in 2006 and which remains the core innovation and hub. This site anchors the company's efforts and product development, drawing on Croatia's growing tech talent pool to support ongoing advancements in communications platforms. The Pangea Campus in , opened in 2017, spans 17,000 square meters across three floors and overlooks a , featuring automated energy-efficient lighting, water-saving fixtures that reduce usage by 50%, solar-powered , and rainwater collection for . These elements emphasize and collaboration, with facilities including rooftops for events and locally sourced food programs, such as award-winning production, to foster a productive for technical teams. In 2022, Infobip expanded its Croatian presence with the Alpha Centauri Campus in , a 20,000-square-meter facility designed by the 3LHD architectural firm to integrate offices, residential units, recreational areas, and green terraces. Achieving an "A+ Standard" under energy directives, the campus uses groundwater for heating and cooling, incorporates a green façade for insulation, and provides eco-friendly services like an on-site car wash and a serving over 2,500 weekly meals from local farms. This site supports additional development and training initiatives, reinforcing Infobip's commitment to nurturing local talent while maintaining modern, sustainable infrastructure central to its R&D pipeline. These Croatian campuses collectively form the backbone of the company's technical operations, complementing its broader international network.

Worldwide Offices and Reach

Infobip maintains over 75 offices across six continents, providing localized support and enabling a presence in more than 190 countries worldwide. This extensive network supports the company's mission to deliver communication solutions with global scale and regional relevance, ensuring compliance with diverse regulatory environments and facilitating direct engagement with local markets. Key regional hubs anchor Infobip's operations in major economic areas. In , the company's U.S. headquarters in , serves as a central point for North American business activities, including sales and customer support. In the region, the Singapore office at 50 functions as a strategic base for APAC expansion, handling sales, technical support, and partnerships tailored to high-growth markets like and . For the , the Dubai office in acts as a hub for operations across the region, focusing on compliance and service delivery in areas such as the UAE and . In , beyond its Croatian origins, offices in at 35–38 New Bridge Street and support enterprise clients with low-latency connections and regulatory adherence. Infobip's global reach is bolstered by partnerships with over 800 mobile network operators (MNOs), providing direct carrier connections in more than 190 countries for reliable, low-latency message delivery. This infrastructure enables seamless cross-border communications, powering 40 billion monthly interactions and reaching over 7 billion end-user touchpoints. The expansion strategy emphasizes establishing offices optimized for sales, customer support, and local compliance in diverse regions, including APAC and , where expansions such as the office in , (2025), enhance market penetration. Recent expansions also include the opening of an office in , , in 2024. This network directly impacts Infobip's ability to serve more than unique active clients, enabling them to conduct efficient, compliant communications across borders without intermediaries.

Leadership and Culture

Executive Team

Infobip's executive team is led by its co-founders and seasoned professionals who guide the company's strategic direction, technological innovation, and global in . The team emphasizes bootstrapped until 2020, followed by strategic for , product , and business , with key members having been instrumental in achieving over $1 billion in annual revenue by 2020. Silvio Kutić serves as and co-founder, a role he has held since establishing Infobip in 2006 alongside Roberto Kutić and Izabel Jelenić while still a student at the Faculty of and , where he earned an degree. As CEO, Kutić oversees overall strategy and growth, driving the company's transformation from a startup in , , to a global valued at over $1 billion following a $200 million equity round in 2020. Under his leadership, Infobip expanded to serve more than 200 countries, focusing on communication platforms for enterprises. In June 2025, following the departure of co-founder Roberto Kutić from his position, Kutić assumed additional operational duties while Roberto remains a co-owner. Izabel Jelenić is and co-founder, having joined at Infobip's in 2006 to build its technical foundation as an early developer. With a background from the , Jelenić leads technology innovation and the product roadmap, developing one of the world's top-performing cloud communication platforms that integrates messaging, voice, and email channels. Her contributions have been pivotal in enabling Infobip's scalability, supporting features like conversational AI and messaging across global networks. Ivan Ostojić acts as , a position he assumed in February 2022 after a decade as a partner at , where he co-founded and co-led the Global Technology Council and the Innovation & New Business Building (Leap) practices. Ostojić drives revenue strategies and global partnerships by setting company direction, innovating go-to-market approaches, developing business models, and overseeing strategic , while managing marketing, sales, and alliances. Holding a doctorate in natural sciences from the and a master's in management, technology, and economics from the Swiss Federal Institute of Technology, he advocates for conversational to enhance customer experiences and democratize innovation. Yariv Dafna is , appointed in August 2024. With nearly 20 years of international finance and operations experience, Dafna previously served as Group CFO and Executive Director at (formerly ), a leading betting and gaming firm, and held roles at Glilot Capital Partners and other multinationals. He holds a BA from the College of Management Academic Studies, an MBA from , and is a , focusing on financial reporting, business management, and scaling high-growth tech firms. Adrian Benic holds the role of , having joined Infobip in as a support engineer and rising through the ranks to shape the company's platform development. Benic leads the creation of Infobip's global product vision and strategy, emphasizing developer-friendly tools and integrations for solutions like live video support and prevention features. His work has supported Infobip's recognition as an established leader in CPaaS by Juniper Research in 2024. In a notable transition, co-founder Roberto Kutić departed as in June 2025 after nearly two decades with the company, where he contributed to operations from to global scale; he remains a co-owner and pursues opportunities outside Infobip. No successor has been appointed as of November 2025, with CEO Silvio Kutić assuming the operational duties.

Company Initiatives and Culture

Infobip fosters a centered on , , and , with over 3,500 employees across more than 75 offices worldwide representing approximately 70 nationalities. This diverse workforce enables cross-border teamwork and fresh perspectives, supporting work-life balance through flexible arrangements and professional growth opportunities. A key initiative is the Infobip Startup Tribe, launched in as a global program to support early-stage tech startups by providing free credits for Infobip products up to $60,000, access to mentors, advisors, venture capitalists, and accelerators, as well as networking and growth tools. The program targets innovative startups focused on , offering resources without taking to accelerate their development. In the Croatian tech ecosystem, Infobip contributes through talent development programs like the Scale Croatia mentorship initiative in partnership with and , investments in local startups such as robotics firm STEMI, and hosting the annual Infobip Shift developer conference in to connect global tech professionals and foster innovation. Additionally, the company supports open-source efforts by maintaining community repositories on and releasing open-source SDKs for its to encourage developer contributions and integration. Sustainability is integrated into operations via energy-efficient A+ grade campuses in , featuring solar panels, water-saving infrastructure reducing usage by up to 50%, and waste separation systems; Infobip tracks its global and has set targets to reduce emissions across all scopes by 2030 as part of its net-zero ambitions. Employee programs emphasize development and recognition, including the Infobip Academy for certifications and skill-building courses, internal mobility for career progression across global hubs, pairings, and performance incentives such as employee plans (ESOP) from day one, bonuses, and regular salary reviews. The Bippers4Community volunteering initiative further engages staff in local activities, crisis response, and community support projects.

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