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Kenvue


Kenvue Inc. is an American multinational consumer headquartered in , that operates as the world's largest pure-play consumer by revenue. Spun off from , it was named in September 2022, conducted an in May 2023 raising $3.8 billion, and became fully in August 2023. The reported net sales of $15.5 billion in 2024, deriving approximately half its revenue from markets outside , and serves over 1 billion people daily through brands focused on , and , and essential .
Kenvue's portfolio includes iconic brands with over 135 years of heritage, such as Tylenol for pain relief, for skincare, for oral care, and for wound care, emphasizing science-backed everyday products. The allowed Kenvue to consolidate operations, including opening a new 290,000 square foot global headquarters in in March 2025 to foster innovation and collaboration. Notable achievements include maintaining market leadership in categories like non-prescription analgesics and dermatological skincare, with organic sales growth amid a challenging macroeconomic environment. The company has encountered controversies, primarily inherited talc-related lawsuits alleging links to and from Johnson & Johnson , though Kenvue maintains that scientific evidence does not support causation and notes that most U.S. trials have resulted in defense verdicts or reversals. Additional scrutiny involves claims regarding acetaminophen (Tylenol) and potential neurodevelopmental risks, prompted by regulatory petitions and public statements, alongside a 2023 securities alleging inadequate disclosure of litigation risks, which contributed to stock volatility. These legal challenges highlight ongoing liabilities from its predecessor, testing Kenvue's focus on evidence-based defense and operational resilience.

History

Origins as Johnson & Johnson Consumer Division

, founded in 1886, initially focused on surgical supplies and sterile dressings before expanding into consumer products. In 1894, the company introduced Johnson's Baby Powder, its first baby care product, which gained widespread adoption for preventing diaper rash and absorbing moisture, establishing an early foundation in family health essentials. The BAND-AID Brand Adhesive Bandage followed in 1921, invented by employee using J&J's gauze and adhesive tape to address minor cuts efficiently; initial sales were modest through pharmacists, but mass marketing during propelled it to iconic status with billions produced annually by the mid-20th century. Tylenol, an acetaminophen-based analgesic, entered the market in 1955 via McNeil Laboratories' Elixir for Children formulation, which J&J acquired in 1959, enabling rapid growth as a safer alternative to aspirin amid rising pediatric demand and later adult extensions. From the 1980s, J&J's consumer health operations evolved through strategic acquisitions that diversified the portfolio and leveraged manufacturing synergies for cost efficiencies and broader distribution. The 1994 acquisition of for $924 million integrated premium skincare lines like oil-free cleansers, capitalizing on the brand's dermatologist-recommended formulations to expand into the growing personal care segment via J&J's global supply chains. Similarly, the 1999 purchase of from S.C. Johnson added oatmeal-based natural skincare products, enhancing synergies in formulations and accelerating international through established retail networks. These moves reflected a causal shift toward segment specialization, where targeted integrations improved product innovation and reduced overlapping costs compared to diversified conglomerates. By 2022, the consumer health division, encompassing these legacy and acquired brands, generated approximately $14.6 billion in sales, representing about 19% of J&J's total revenue of $79.9 billion, driven by steady over-the-counter demand and operational efficiencies from focused R&D in categories. This performance underscored the division's maturation as a distinct unit, with empirical growth from and global expansions outweighing cyclical pharmaceutical variances.

Spin-off Process and Initial Public Offering

Johnson & Johnson announced on September 27, 2021, its intention to separate its consumer health business into a standalone publicly traded , initially planned as a full to shareholders tax-free, with an expected timeline of 18 to 24 months. The strategic rationale, as stated by , centered on enhancing focus and agility: the separation would allow the consumer health entity to operate as a pure-play dedicated to consumer products, while enabling to concentrate resources on its pharmaceutical and medtech segments amid shifting industry dynamics toward innovative therapies and devices. This move aligned with broader corporate trends where facilitate specialized value creation, as evidenced by historical data showing such separations often yield superior long-term returns for focused entities compared to diversified conglomerates, per analyses of S&P 500 demonstrating average excess returns of 10-15% in the first few years post-separation. The commenced with roadshow activities in late April 2023, pricing 172.8 million shares of Kenvue at $22 per share on May 3, 2023, raising approximately $3.8 billion and marking the largest U.S. IPO since 2021. Shares began trading on the under the ticker "" on May 4, 2023. Following the IPO, retained ownership of approximately 90.9% of Kenvue's outstanding shares, reflecting a partial that preserved majority control while accessing public markets for liquidity. To achieve full independence, launched a split-off offer on July 24, 2023, allowing its shareholders to tender for up to 80.1% of Kenvue shares at a fixed ratio, ultimately set at 8.0324 Kenvue shares per 100 shares, with the offer oversubscribed by about 4.2 times. The closed on August 23, 2023, after which accepted tenders of 190,955,436 of its own shares in return for distributing Kenvue shares, reducing its stake to 9.5% and completing the separation. This tax-efficient mechanism minimized shareholder dilution while unlocking value, consistent with empirical patterns where staged spin-offs via s correlate with higher completion rates and reduced regulatory hurdles compared to outright distributions.

Post-Independence Operations and Milestones

Following its complete separation from on August 23, 2023, Kenvue operated from its headquarters in Skillman, , with approximately 22,000 employees worldwide. Early efforts centered on establishing by de-risking vulnerabilities through daily data-sharing with retailers on production and demand, thereby mitigating short-term disruptions from the transition. Kenvue advanced to enhance operational agility, including a April 2025 partnership with to deploy AI and generative AI tools for accelerating decision-making and streamlining processes across the organization. Complementing this, the company integrated digital technologies into to improve responsiveness and efficiency, drawing on lessons from pandemic-era disruptions. A pivotal operational milestone was the 2024 initiation of the "Our Vue Forward" program, a two-year restructuring effort to modernize , reduce organizational layers, and exit transition service agreements (TSAs) inherited from , thereby fostering standalone capabilities. By June 2025, Kenvue had finalized separation from over 2,300 TSAs, eliminating dependencies and enabling targeted optimizations in supply chain and administrative functions. In March 2025, Kenvue conducted a ribbon-cutting for upgraded headquarters facilities in Skillman, incorporating an Insights Lab equipped for advanced and a virtual experience room to support innovation workflows. These developments underscored Kenvue's shift toward self-reliant operations, with efficiencies derived from divesting interdependencies and leveraging digital tools for holistic .

Corporate Structure and Operations

Leadership and Governance

Kirk Perry serves as interim of Kenvue since July 14, 2025, following the departure of Thibaut Mongon, who had led the company as CEO from its May 2023 from until his ouster amid declining sales and activist investor pressure. Perry, a former executive with experience in consumer goods and , was appointed by the board to oversee a strategic review aimed at unlocking , including potential divestitures or . The team includes holdovers from Johnson & Johnson's consumer health division, such as Amit Banati and Chief Operations Officer Meredith Stevens, providing continuity in operations post-spin-off. Other key roles are filled by Carlton Lawson as Group President for EMEA and , and Luani Alvarado as Chief People Officer, with the team emphasizing data-driven cost and in response to 2023-2025 market challenges like and disruptions. Kenvue's board of directors, chaired by Larry Merlo since the spin-off, comprises 13 members as of the 2025 annual meeting, with a majority independent under NYSE standards to ensure oversight detached from Johnson & Johnson influence. Independent directors include former executives like Richard E. Allison Jr. and Seemantini Godbole, alongside recent additions in March 2025—Sarah Hofstetter, Erica Mann, and Jeffrey Smith—to bolster expertise in digital transformation, sustainability operations, and value creation amid proxy battles with activist . Governance practices prioritize empirical risk assessment and shareholder returns over non-verifiable ESG metrics, as outlined in the company's September 2025 corporate governance principles, which mandate majority independent directors and active board committees for , compensation, and . The board's 2025 actions, including the CEO transition and initiation of a comprehensive strategic alternatives review, demonstrate responsiveness to verifiable underperformance—such as organic sales declines in Q2 2025—prioritizing causal fixes like operational streamlining over ideological reporting. This structure has facilitated NYSE compliance while transitioning from controlled company status, enabling focused decision-making on core consumer health assets.

Business Segments and Global Reach

Kenvue operates through three primary business segments: , Skin Health and Beauty, and Essential Health. The segment, which constitutes approximately 42% of the company's 2024 net sales of $15.5 billion, encompasses products for pain relief, and remedies, and digestive health, reflecting consumer demand for accessible symptom solutions. The Skin Health and Beauty segment accounts for about 28% of net sales, focusing on skincare, , and beauty treatments that address dermatological needs and aesthetic preferences. The Essential Health segment represents roughly 30% of net sales, covering oral care, baby care, , and care products essential for daily and basic maintenance. These segments exhibit interdependencies, as shared manufacturing capabilities and supply chains enable cross-segment efficiencies, though regional demand variations—such as stronger penetration in mature markets like due to established over-the-counter habits—highlight causal factors like local regulatory environments and consumer influencing allocation. Kenvue maintains a global footprint with products sold in more than 165 countries, serving approximately 1.2 billion consumers annually. Approximately 50% of 2024 net sales originated outside , underscoring reliance on international markets for scale, with notable exposure to emerging economies where and rising disposable incomes drive volume in essential categories. The company operates 25 in-house manufacturing sites worldwide, strategically distributed to enhance following its 2023 spin-off from , including measures like localized production and on-site additive manufacturing to mitigate disruptions from global dependencies such as raw material sourcing. This structure supports causal realism in operations, prioritizing empirical over centralized vulnerabilities evident in pre-spin-off configurations.

Product Portfolio

Key Brands by Category

Kenvue operates through three main business segments: , and , and Essential Health, each encompassing brands focused on specific consumer needs backed by long-standing market presence and formulation consistency. In the segment, Tylenol stands as the flagship brand for pain relief and fever reduction, launched in 1955 by McNeil Laboratories as the first over-the-counter acetaminophen product in the United States, achieving category leadership through reliable dosing and widespread recommendations. This segment, which generated approximately 42% of Kenvue's net sales in recent reporting periods, also includes , an introduced for and sleep aid applications, contributing to the portfolio's emphasis on accessible symptomatic relief. The Skin Health and Beauty category features , known for dermatologist-recommended products in face care, body care, sun protection, and cosmetics since its acquisition and expansion under predecessors, and , which leverages colloidal formulations for baby care, facial, and body moisturization, supported by clinical efficacy in soothing irritated skin. These brands prioritize science-derived ingredients for barrier protection and hydration, forming a core of Kenvue's dermatological offerings. Essential Health brands address oral care, allergy management, and wound care, including Listerine, the leading mouthwash for plaque reduction and breath freshening with antiseptic properties dating to its 19th-century origins, Zyrtec, a second-generation antihistamine for 24-hour allergy relief, and BAND-AID Brand adhesive bandages, invented in 1920 by Earle Dickson for convenient minor wound coverage and mass-produced from 1924 onward with innovations in flexible adhesives and sterile gauze. This category underscores practical, everyday utility through durable product designs and consistent performance metrics in consumer usage studies.

Innovation and Research Efforts

Kenvue invests approximately $185 million annually in , with expenditures holding steady at this level for both 2023 and 2024 as detailed in its financial reports. These funds primarily target formulation enhancements and validation of product through clinical trials, prioritizing from reproducible studies over unsubstantiated trends. In skin health and beauty, Kenvue has executed over 500 clinical studies to substantiate claims for brands such as and , with 14 additional studies in 2025 focusing on skin longevity, , and sun protection mechanisms. For instance, on formulations highlights the causal role of ingredients like colloidal in bolstering skin barrier function, supported by controlled trials demonstrating measurable improvements in and repair. Such efforts extend to innovations, including 2024 launches of orally disintegrating allergy medications designed for faster dissolution and efficacy. Sustainability initiatives integrate into R&D via the patent-pending Sustainable Innovation Profiler, piloted in 2024 to evaluate environmental impacts across product lifecycles, from materials to raw sourcing. This tool supports Kenvue's target of achieving improved environmental performance—measured by metrics like reduced emissions and resource use—in 75% of new product developments by 2030. Forward-looking pipelines incorporate digital tools, evidenced by 2025 partnerships such as a five-year collaboration with for AI-driven operational efficiencies and an alliance with Albert Invent to leverage generative in consumer health product formulation. These integrations aim to accelerate data analytics for personalized care solutions while grounding advancements in verifiable clinical and patent-backed outcomes.

Financial Performance

IPO Details and Early Market Reception

Kenvue's initial public offering (IPO) occurred on May 4, 2023, with shares priced at $22 each, at the upper end of the expected range of $20 to $23. The offering involved 172.8 million shares sold, upsized from an initial plan, generating approximately $3.8 billion in gross proceeds, which were directed to Johnson & Johnson (J&J) as partial consideration for the consumer health business transfer. Following the IPO closing on May 8, J&J retained ownership of about 89.6% of Kenvue's outstanding shares, maintaining control while establishing Kenvue as a standalone entity listed on the New York Stock Exchange under the ticker KVUE. On its debut trading day, Kenvue shares opened at $25.53, representing a 16% increase over the IPO price, and closed at $26.90, a 22% gain that valued the company at roughly $41 billion in . This initial pop reflected investor demand for a pure-play consumer health company amid broader uncertainty, as the sector's defensive characteristics—driven by like over-the-counter medications and personal care items—provided perceived stability compared to cyclical industries. The mechanism unlocked value by separating Kenvue's predictable cash flows from J&J's more volatile pharmaceutical operations, enabling targeted valuation; prior to separation, the consumer segment traded implicitly at a discount within J&J's overall multiple. In July 2023, J&J launched an exchange offer allowing shareholders to J&J shares for Kenvue at a fixed ratio of approximately $107.53 in Kenvue value per $100 of J&J shares tendered, capped to distribute at least 80.1% of Kenvue ownership and facilitate full separation by late August. This structure minimized dilution and tax implications for J&J investors while affirming the IPO's role in initial value crystallization. Kenvue initiated a quarterly on July 20, 2023, declaring $0.20 per share for the third quarter (payable September 7), equating to an annualized payout of $0.80 and a yield of about 3.6% at the IPO price, which analysts noted as attractive for income-oriented investors seeking reliable dividends from a with consistent staples exposure. Early post-IPO sentiment, as evidenced by the trading surge and analyst coverage from firms like those the deal, underscored realism in the $41 billion valuation, grounded in Kenvue's 2022 net income of $1.46 billion and sales of $14.95 billion, without overreliance on speculative growth amid economic headwinds. Kenvue reported net sales of approximately $15.5 billion for fiscal year 2024, reflecting a modest 0.1% increase from prior periods, driven by 1.5% organic sales growth amid stable demand in core categories like self-care and skin health and beauty. However, entering 2025, the company experienced sequential declines, with first-quarter organic sales down 1.2%, attributed to destocking in China and strategic pricing investments in the U.S., alongside broader foreign exchange and tariff headwinds estimated at $150 million for the year. By the second quarter of 2025, net sales fell 4.0% year-over-year to $3.8 billion, with organic sales declining 4.2%, signaling persistent softness across segments due to reduced consumer spending in non-essential categories. For full-year 2025, Kenvue revised its outlook to anticipate a low single-digit decline in , citing macroeconomic pressures including inflation-driven margin compression, shifting toward value-oriented products, and in seasonal items. These headwinds were partially offset by cost-control measures, which supported a of 58.9% in the second quarter, though operating income faced challenges from higher input costs and promotional investments. Essential health , a key segment, saw a 2.4% decline in the second quarter, reflecting 1.8% amid competitive and economic caution among . Kenvue's (NYSE: KVUE) has underperformed since its 2023 IPO, with year-to-date returns through October 2025 declining approximately 30%, trading in the $14.90–$15.30 range amid heightened volatility. The shares, which debuted around $22, now reflect a valuation of roughly 13–15 times adjusted , trading at a to consumer staples peers due to momentum concerns and broader rotations away from defensive sectors. Dividend policy remains stable, with an annual payout of $0.83 per share yielding about 5.5%, supported by consistent quarterly distributions of $0.20–$0.21, providing a buffer against price erosion but not fully mitigating unease over prospects. This performance underscores causal pressures from subdued demand and competitive dynamics, without evident recovery catalysts in recent filings.

Safety and Regulatory Record

Product Safety Evaluations and Empirical Data

Kenvue's talc-based products, such as Johnson's Baby Powder, undergo rigorous purity testing exceeding regulatory requirements, with internal and third-party analyses consistently detecting no across extensive sampling. , prior to the 2023 spin-off, conducted millions of tests over decades on talc sources and finished products, all confirming absence through methods like X-ray diffraction and , as validated by independent labs and FDA examinations of specific batches. Kenvue maintains that its cosmetic-grade complies with global standards, including those from the FDA and , which set limits at trace levels undetectable by standard assays. Acetaminophen, the active ingredient in Tylenol products under Kenvue, holds FDA and effective (GRASE) status for over-the-counter use in pain relief and fever reduction when dosed appropriately. Peer-reviewed studies, including a 2024 JAMA population-based analysis using sibling controls, found no causal association between prenatal acetaminophen exposure and increased risks of , ADHD, or , attributing prior correlations to factors like underlying maternal conditions prompting use. A 2024 NIH-funded study similarly reported no link to neurodevelopmental disorders after adjusting for familial biases. Historical safety enhancements, such as post-1982 tamper-evident packaging following isolated contamination incidents, have minimized extraneous risks without altering the compound's intrinsic profile. Pharmacovigilance data from sources like the FDA Adverse Event Reporting System indicate low incidence of serious adverse events for Kenvue's flagship products relative to usage volume, with acetaminophen-related emergency visits declining from 49.5 per 1,000 poison center calls in 2009 to 43.5 in 2012, primarily tied to overdoses rather than standard dosing. Annually, billions of safe doses are administered worldwide, underscoring empirical benefits in reducing fever and pain without widespread causality to rare outcomes like when guidelines are followed. These profiles reflect proactive monitoring and regulatory alignment, prioritizing causal evidence from controlled studies over unverified reports.

Compliance with Regulatory Standards

Kenvue's OTC drug portfolio, including brands such as Tylenol and , complies with U.S. (FDA) regulations through adherence to established OTC s that define safe and effective ingredients, dosages, and labeling requirements for categories like analgesics and sunscreens. These monographs enable market access without individual new drug applications for most products, provided manufacturers demonstrate equivalence to monograph standards via quality controls and post-market surveillance. Proactive updates to product formulations and labels, such as those for sunscreens incorporating FDA-evaluated active ingredients like and , reflect ongoing alignment with evolving monograph guidance on UV protection efficacy and stability testing. In the European Union, Kenvue secures approvals for OTC products via national authorization procedures or mutual recognition, ensuring conformity with European Medicines Agency (EMA) standards for pharmacopoeial compliance and good manufacturing practices, particularly for self-care medicines like oral care and skin treatments. The company's global quality management system, certified to ISO standards, integrates risk-based monitoring to preempt regulatory deviations, mitigating operational risks that could restrict market entry or trigger enforcement actions. Following its full separation from on August 23, 2023, Kenvue has bolstered frameworks to enhance reporting and signal detection, aligning with FDA's 21 CFR 314.80 requirements for post-approval across its NDA-approved products. FDA establishment registrations for Kenvue facilities, such as those under Regulation Number 890.5710 for physical medicine devices, affirm routine compliance verification without documented major deficiencies in audits since the . This procedural rigor supports sustained regulatory approvals, prioritizing empirical validation over to maintain consumer access to essential health products.

Talcum Powder Litigation

In the United States, Kenvue, spun off from in 2023, faces ongoing talcum powder litigation inherited from its parent company, primarily involving claims that asbestos contamination in Powder caused or through perineal or inhalation exposure. Plaintiffs in thousands of cases allege the company concealed presence despite internal testing from the 1970s showing occasional traces in raw supplies, though Kenvue and assert products were rigorously tested and asbestos-free for consumer use, exceeding regulatory standards via supplier certifications and multiple analytical methods. has reserved over $11 billion as of 2023 to address talc liabilities, pursuing a strategy to cap payouts without admitting fault, with many individual verdicts reduced on or overturned due to evidentiary issues like failure to prove causation. A April 2024 Illinois state court verdict awarded $45 million—$5 million compensatory and $40 million punitive—to the family of Theresa Garcia, who died of in 2021 after decades of using the powder for , with the jury finding the product defective and defendants liable for failing to warn of risks; Kenvue and plan appeals, citing lack of direct evidence linking their tested to the disease. Such outcomes contrast with regulatory findings: the U.S. FDA has repeatedly tested 's products since 1976, confirming no detectable , and classifies cosmetic-grade as safe absent contamination. Epidemiological scrutiny reveals no established causal mechanism for inducing ; while some case-control studies report relative risks around 1.3 for frequent perineal users, systematic reviews of data find no consistent exposure-response gradient, weak associations confounded by and reverse causation (e.g., powder use for amid symptoms), and absence of talc particles in ovarian tumors or models replicating . The International Agency for Research on Cancer deems talc "possibly carcinogenic" based on limited evidence for ovarian risk and sufficient data for from asbestos-containing talc, but regulators like conclude asbestos-free talc poses no cancer risk, privileging contaminant-specific causality over correlative genital dusting claims. In October 2025, over 3,000 claimants sued and in the , alleging products sold from 1965 to 2023 knowingly contained or morphologically similar carcinogenic fibers, causing or , supported by purported internal memos. denies contamination, reaffirming supplier and protocols ensured compliance with and standards, with no detected in , and argues plaintiffs' reliance on historical data ignores purification processes and epidemiological non-causality. The case, filed October 15, 2025, by KP Law, seeks damages potentially exceeding £1 billion, marking the first major talc action in British courts. In September 2025, the Trump administration, through announcements by President Donald Trump and Health and Human Services Secretary Robert F. Kennedy Jr., highlighted potential associations between prenatal acetaminophen exposure and increased risks of autism spectrum disorder (ASD) and attention-deficit/hyperactivity disorder (ADHD) in children, prompting the U.S. Food and Drug Administration (FDA) to initiate a review for updated labeling on acetaminophen products like Tylenol to advise limited use during pregnancy unless medically necessary. These statements amplified ongoing allegations against Kenvue, Tylenol's manufacturer, despite prior federal court dismissals of related lawsuits citing insufficient evidence of causation. Lawsuits alleging that Kenvue failed to about prenatal risks have proliferated since 2022, with plaintiffs claiming acetaminophen caused or ADHD in their children; however, multiple federal judges dismissed hundreds of cases in and onward, ruling that observational studies showed mere , not causal links, and lacked reliable on specific causation or biological mechanisms. Post-2025 announcement, attorneys sought to revive claims in multidistrict litigation, but courts have consistently required proof beyond , such as dose-response relationships or controlled factors like maternal illness prompting acetaminophen use. Kenvue maintains that independent science refutes causation, urging the FDA to reject label changes as misleading and unsupported by rigorous evidence. Large-scale cohort studies, including a 2024 JAMA analysis of over 2.4 million children, found no causal association after sibling controls accounted for familial confounders, with no evidence of dose-response gradients or temporal causality distinguishing acetaminophen from underlying conditions like fever or infection. The American College of Obstetricians and Gynecologists (ACOG) and American Academy of Pediatrics (AAP) affirm acetaminophen's safety profile during pregnancy, emphasizing that observational data often reflect reverse causation—where symptoms necessitating the drug correlate with neurodevelopmental risks—rather than the drug inducing harm. The World Health Organization echoed this in September 2025, stating no conclusive causal evidence exists, prioritizing empirical refutation over amplified associations. These claims triggered a roughly 7-10% drop in Kenvue's stock price in early September 2025 amid rumors and announcements, though shares partially rebounded as medical experts and regulators critiqued the politicized elevation of unverified risks over established benefits like fever reduction, which untreated can pose greater fetal harm via . While coverage intensified —often framing associations as presumptive threats despite methodological critiques—this contrasts with causal , where absence of mechanistic proof, randomized feasibility limits, and persistence undermine attribution to acetaminophen over alternatives like genetic or environmental factors. The FDA's acknowledges accumulated associations but stops short of endorsing causation, aligning with prior guidance that benefits outweigh hypothetical risks absent definitive .

Other Historical and Ongoing Disputes

In 1982, seven individuals in the area died after consuming Extra-Strength Tylenol capsules laced with , an incident traced to post-manufacturing tampering at retail stores. Investigations by the FBI and local authorities confirmed the contamination occurred after the product left Johnson & Johnson's (now Kenvue's) manufacturing facilities, absolving the company of responsibility for the poisonings. In response, Kenvue's predecessor recalled 31 million bottles nationwide at a cost exceeding $100 million and pioneered tamper-evident packaging, which became an industry standard and contributed to preventing similar incidents. Families of the victims filed lawsuits in alleging inadequate product safeguards, but these claims did not establish corporate negligence, as tamper-proofing was not then mandated by law. , while devastating, highlighted external vulnerabilities rather than internal product defects, with no evidence of recurrent tampering patterns attributable to Kenvue products in subsequent decades. Beyond such isolated historical events, Kenvue has encountered sporadic legal challenges over and labeling practices for brands like . In June 2025, a in federal court accused Kenvue of misleading claims regarding the "naturally derived" composition of certain Aveeno lotions, alleging synthetic ingredients contradicted promotional materials. Similar minor suits, often involving ingredient transparency or assertions for over-the-counter items, have typically resulted in confidential settlements below $10 million without admissions of wrongdoing, reflecting routine litigation rather than systemic failures. These disputes remain infrequent relative to Kenvue's scale, operating brands with over a century of history and billions in annual sales; FDA data show low voluntary recall rates for its portfolio compared to broader industry averages, underscoring effective quality controls amid rare external or interpretive challenges.

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