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Loose Change

Loose Change is a series of documentary films written and directed by Dylan Avery, with production by Korey Rowe and Jason Bermas, first released online in 2005, that compile public records, news footage, and eyewitness accounts to argue the September 11, 2001, attacks were orchestrated by elements within the U.S. government as a pretext for military interventions and expanded surveillance powers. The initial 30-minute version, produced on a low budget using a laptop, evolved through multiple editions—including a second edition in September 2005 and the Final Cut in 2007—incorporating interviews, graphics, and fact-checking to present anomalies such as the collapse of World Trade Center Building 7 and discrepancies in flight data. Distributed primarily via peer-to-peer sharing and platforms like Google Video, the films achieved viral success, with estimates exceeding 100 million views globally and over 100,000 DVDs sold or distributed for free. This dissemination fueled the 9/11 Truth movement, contributing to polls indicating that a significant portion of Americans—over one-third by 2006—doubted aspects of the official narrative, and compelled mainstream outlets to engage with the raised questions despite institutional resistance. While praised by supporters for highlighting inconsistencies in government reports like the 9/11 Commission findings, the series faced criticism for selective evidence and factual errors, though its reliance on verifiable mainstream media clips underscored gaps in causal explanations for the events' mechanics.

Origins and Production

Creators and Initial Concept

Dylan Avery served as the primary writer, director, and narrator of Loose Change, with Korey Rowe and Jason Bermas acting as producers and key collaborators in editing and design. The three were friends in their early twenties, with Avery and Rowe having met during high school in , and they pooled their efforts using basic equipment like laptops and personal funds totaling a few thousand dollars. The initial concept originated in May 2002, when , then 19 and working at a in , began developing a fictional about a group of young people who stumble upon evidence of a U.S. government-orchestrated conspiracy behind the September 11, 2001, attacks. drew initial inspiration from online forums and early skepticism, aiming to craft a narrative rather than a factual exposé. During research for the script, encountered sources alleging anomalies in the official 9/11 account, such as building collapses and flight paths, which convinced him of an inside job involving elements of the U.S. government; this shifted the project toward a format to compile and narrate the purported directly. and Bermas joined shortly after, contributing to the pivot by handling production logistics and visual assembly, with the goal of disseminating the material online to challenge mainstream narratives. The team's amateur status and reliance on unverified online claims shaped the raw, polemical style of the early drafts, prioritizing volume of anomalies over rigorous verification.

Development and Funding Challenges

Dylan Avery initiated the project in 2002 as a fictional screenplay centered on a conspiracy involving the , drawing initial inspiration from online research and questioning the official narrative. By 2003, Avery shifted to a format after concluding his findings warranted a approach, working solo from his bedroom in , using basic editing software on a . The first edition, completed by April 2005, relied on archival footage sourced from eBay-purchased tapes and DVDs, alongside rudimentary computer-generated graphics, reflecting Avery's lack of formal filmmaking training after rejection from . Funding for the initial versions was entirely self-provided by Avery through personal savings accumulated from low-wage jobs, including dishwasher, ice cream server, Red Lobster waiter, and Starbucks barista roles, totaling approximately $2,000 for the original release. This constrained budget limited production quality, resulting in a roughly edited 30-minute film criticized for structural weaknesses and amateur presentation. Korey Rowe, a U.S. Army veteran returning from deployments in Afghanistan and Iraq, joined as producer in 2005, followed by Jason Bermas as researcher for the second edition, which escalated costs to about $6,000 while still relying on personal contributions without external investors. Subsequent iterations faced escalating financial hurdles, including legal threats from filmmakers Gedeon and Jules Naudet over unauthorized use of their footage, necessitating expenditures on lawyers and clearances. Efforts to secure larger funding, such as a proposed deal with billionaire for professional enhancement, ultimately fell through, prolonging reliance on grassroots DVD sales and online views that yielded inconsistent revenue despite over 50,000 units sold. By the time of the Final Cut edition in 2007, accumulated debts exceeded $100,000, prompting partial external support from , who provided $100,000 as , though the core team reported ongoing strain leading to the collapse of their short-lived production company, Louder than Words. These constraints underscored the challenges of conspiracy-oriented filmmaking, where limited resources amplified dependence on viral distribution over traditional studio backing.

Documentary Editions

First Edition (2005)

The first edition of Loose Change, directed by Dylan Avery and produced by Korey Rowe and Jason Bermas, was released online in April 2005 as a roughly 60-minute challenging the official account of the , 2001, terrorist attacks. Created by individuals in their early twenties with no prior professional filmmaking experience—Avery handling direction and editing on a personal computer, Rowe contributing research after returning from U.S. Army deployments in and , and Bermas assisting in production—the film originated from Avery's initial concept for a fictional script about a 9/11 , which shifted to after extensive online research. The content posits that the attacks were facilitated by elements within the U.S. government as a for policy changes, highlighting purported anomalies such as the lack of clear video of a striking , eyewitness accounts inconsistent with the official flight paths, and structural failures in the towers suggestive of controlled demolition using explosives rather than solely aircraft impacts and ensuing fires. It also questions the crash of in , implying alternative explanations like shoot-downs or staging based on debris patterns and seismic data. Self-distributed via early platforms including shares and video-hosting sites, the edition achieved rapid viral spread, reportedly garnering at least 10 million views within its first year and marking one of the initial "internet blockbusters" that popularized 9/11 among online audiences. Limited physical copies, around ,000 DVDs, were pressed with minor support to aid dissemination. This version's raw, low-budget style—combining , news clips, animations, and narrated —drew both enthusiasm and early criticism for factual inaccuracies, prompting revisions in subsequent editions.

Second Edition Recut (2006)

The Loose Change: 2nd Edition Recut, released in June 2006, represents a refined iteration of the documentary's second edition, directed by Dylan Avery and produced by Korey Rowe and Jason Bermas. This version addressed technical shortcomings of the prior release through enhanced editing, additional footage integration, and removal of certain contested elements, such as references to anomalies later challenged by fact-checkers, aiming for greater production polish while retaining the core narrative structure. Running approximately 82 minutes, it features Avery's narration overlaid on archival news clips, photographs, and witness interviews to advance allegations of foreknowledge and orchestration by elements within the U.S. government regarding the , 2001, attacks. Key revisions in the Recut included streamlined sequencing and updated sourcing to counter early criticisms of factual inaccuracies, such as overstated claims about hijacker identities or structural failures at the , though the film maintained its emphasis on purported inconsistencies in official accounts. Distributed initially via online platforms like , it rapidly amassed viewership, reportedly exceeding 10 million streams by late 2006, fueled by sharing and forum discussions that amplified its reach amid growing public skepticism toward narratives. Creators , , and Bermas promoted it through independent screenings and media appearances, positioning the Recut as a more defensible exposition of the film's thesis compared to the original efforts. Reception was polarized, with proponents hailing its accessibility in questioning explanations, while skeptics, including experts and engineers, highlighted persistent methodological flaws like selective evidence presentation and lack of peer-reviewed support for explosive demolition theories. On September 11, 2006, Avery and Bermas debated editors from on Democracy Now!, defending the Recut's assertions against rebuttals grounded in forensic analyses of flight data and building collapses. Despite such scrutiny, the version solidified Loose Change's role in popularizing 9/11 alternative theories, influencing subsequent online discourse and merchandise sales that funded further editions.

Final Cut (2007)

Loose Change: Final Cut represents the third iteration of the Loose Change series, produced as a more polished presentation of arguments questioning the official account of the , 2001, attacks. Written, directed, and edited by Dylan Avery, with production credits to Korey Rowe and Jason Bermas, and executive production involvement from and Tim Sparke, the film runs approximately 130 minutes. It eschews some of the earlier versions' rapid-fire editing style in favor of a classical structure divided into acts and chapters, aiming to focus on factual assertions rather than overt . Compared to the 2005 first edition and Second Edition Recut, Final Cut incorporates updated footage, refined narration, and an emphasis on eyewitness accounts, structural anomalies in the collapses, and alleged inconsistencies in flight data recorders and impact evidence. Producers claimed this version stripped away weaker hypotheses from predecessors, such as unsubstantiated claims about remote-controlled planes, to prioritize verifiable data points like seismic records and material science analyses of deformation. The narrative posits that elements within the U.S. government may have facilitated or allowed the attacks to advance geopolitical objectives, drawing on declassified documents and testimonies, though these interpretations rely heavily on selective quoting from sources later critiqued for omission. Released on DVD and streaming platforms in November 2007, Final Cut marked a shift from free online distribution—hallmarks of prior editions—to commercial sales through outlets like , generating revenue via pay-per-view and physical copies rather than unrestricted downloads. This edition achieved significant viewership, building on the series' prior viral success on platforms like , with estimates of millions of streams and substantial DVD sales contributing to the filmmakers' short-lived . Reception was polarized: proponents within the hailed it as a definitive exposé, while critics, including analyses and journalistic reviews, highlighted factual distortions, such as misrepresented video of building ejections and unverified eyewitness claims, arguing the film amplified despite its refined format. The production's reliance on non-peer-reviewed sources and interviews underscored ongoing debates over evidentiary standards in such works.

An American Coup (2009)

Loose Change 9/11: An American Coup is a 2009 documentary directed by Dylan Avery, marking the fourth entry in the Loose Change series questioning the official account of the September 11, 2001, attacks. Clocking in at 99 minutes, the film emphasizes alleged conspiratorial motives and historical precedents over the structural and procedural anomalies highlighted in prior editions. It posits that the attacks constituted a "false flag" operation enabling expanded executive powers, wars in the Middle East, and erosion of civil liberties. The production incorporates archival footage of figures like and , alongside commentary on events such as the , which the film claims was exploited by Nazis to consolidate control, and the 1964 , portrayed as fabricated to escalate U.S. involvement in . Parallels are drawn to declassified proposals like , a 1962 plan for staged attacks to justify invading , rejected by President Kennedy. The narrative argues these patterns indicate 9/11 was orchestrated by U.S. insiders for geopolitical gain, including control over oil resources and implementation of the on October 26, 2001. Interviews form the core, featuring former U.S. officers, operatives, and officials who challenge the attribution of the attacks solely to . Notable contributors include ex-FBI translator , who alleged foreknowledge suppressions, and analysts linking the events to prior failures or cover-ups. Narrated by actor , the film presents this material as newly accessible amid post-Bush "transparency" expectations, distributed by Microcinema International starting September 22, 2009. Reception among 9/11 truth advocates praised its emphasis on beneficiary motives and whistleblower testimonies, with user reviews noting its role in highlighting narrative inconsistencies. Mainstream outlets and official reports, including the , have rejected such interpretations, citing lack of evidence for domestic orchestration and affirming al-Qaeda's responsibility based on intercepted communications, financial trails, and confessions. The film's claims rely on selective historical analogies and unverified insider assertions, which engineering analyses and forensic data contradict regarding attack mechanics.

Later Digital Releases (2015-2017)

In 2015, producers Dylan Avery and Korey Rowe released a consolidated digital edition titled Loose Change 9/11, merging content from the original version, Second Edition (), Final Cut (), and An American Coup (2009) into a single high-definition presentation. This edition incorporated additional public-domain footage, including videos from the National Institute of Standards and Technology (NIST) investigations, and featured a new ending sequence. The film maintained the core argumentative structure of prior iterations while aiming for updated visual clarity and streamlined narrative flow, with a runtime exceeding two hours. The release debuted online via platforms such as on December 14, 2015, enabling free and paid streaming access that contributed to renewed viewership amid ongoing discussions of events. It became available for digital purchase and rental on services including and , expanding distribution beyond physical DVDs and early uploads. By 2017, Avery estimated cumulative global views of the Loose Change series, including this edition, at over 100 million, attributing sustained interest to accessibility despite platform algorithms and challenges. No major substantive revisions occurred in 2016 or 2017, though the edition supported episodic uploads and clips on video-sharing sites, facilitating targeted dissemination of specific claims. platforms hosted the without significant alterations, preserving the producers' intent to official narratives through aggregated from eyewitness accounts, structural analyses, and declassified materials. This period marked a shift toward perpetual online availability, contrasting earlier reliance on sharing and limited theatrical screenings.

Core Claims Presented

Alleged Physical and Procedural Anomalies

The Loose Change series alleges that the collapses of the () towers resulted from controlled demolitions involving pre-planted explosives rather than impacts and fires. It points to the lowering of security measures at the complex on September 6 and 7, 2001, as facilitating access for such preparations, and cites Larry Silverstein's acquisition of a on the on July 24, 2001, accompanied by a $3.5 billion against , as evidence of foreknowledge. The films highlight the symmetric, near-free-fall collapse of Building 7, which was not struck by an , as inconsistent with fire-induced failure and suggestive of charges. Regarding the Pentagon attack, Loose Change claims that , a , did not strike the building, asserting the absence of large-scale aircraft debris despite the identification of remains from 184 of 189 victims via DNA. It argues the 16-foot entry hole was too small for a 155-foot-long aircraft with a 124-foot , and notes five light poles allegedly sheared by the plane's wings without corresponding damage to the aircraft, alongside an unmarked Pentagon lawn lacking skid marks or bounce evidence. The series proposes a or remote-controlled as the actual impactor, referencing prior tests like a remote flight on December 1, 1984, and a Global Hawk deployment on February 28, 1998. It further questions the piloting skills of hijacker , who reportedly struggled with a , deeming impossible his alleged 330-degree descending turn at 530 mph and 7,000-foot altitude loss. On procedural anomalies, the documentaries allege systemic failures in air defense coordination, including NORAD's ongoing exercises such as Vigilant Guardian and Northern Vigilance on , 2001, which purportedly depleted available fighter jets to only 14 nationwide and sowed confusion between real hijackings and simulations. They claim new Department of Defense protocols issued in June 2001 required Secretary of Defense approval for intercepting non-immediate-threat hijackings, delaying response times. For the Pentagon specifically, air traffic controllers are said to have misidentified Flight 77 as a due to its maneuvers, contributing to inadequate tracking.

Proposed Conspiratorial Motives and Actors

The Loose Change series posits that the September 11, 2001, attacks were an inside job orchestrated by elements of the U.S. government to manufacture a pretext for military interventions in the , drawing on the Project for the New American Century (PNAC)'s September 2000 report Rebuilding America's Defenses, which argued that a "catastrophic and catalyzing event—like a new " would be necessary to rapidly transform U.S. military capabilities and project power globally. The films claim this event enabled the in October 2001 and in March 2003, securing strategic resources like oil pipelines in and control over Iraqi petroleum reserves, while boosting defense budgets from $305 billion in fiscal year 2001 to over $700 billion by 2010. Additional motives include consolidating executive power through the USA PATRIOT Act, signed on October 26, 2001, which expanded surveillance and eroded civil liberties, and profiting from reconstruction contracts awarded to firms like , which secured $39.5 billion in Iraq-related work by 2010. Key actors implicated include Bush administration officials who were PNAC signatories or affiliates, such as , Secretary of Defense , and Deputy Defense Secretary , portrayed as driving a neoconservative agenda for U.S. . The films suggest intentional security lapses, like revised response protocols in June 2001 and ignored intelligence warnings, facilitated the plot, with PNAC's influence—evident in 10 of its 18 signatories holding senior posts—enabling coordination across agencies. Loose Change 9/11: An American Coup (2009) extends this to allege foreknowledge by real estate developer , who leased the complex for 99 years on July 24, 2001, insuring it for $3.5 billion against terrorism just weeks before the attacks, implying as a parallel incentive. The documentaries also reference ties to the military-industrial complex, including the Carlyle Group's investments linked to the Bush family, and claim complicity from agencies in allowing hijacker despite FBI alerts as early as 2001. These proposals frame the events as a self-inflicted "coup" to perpetuate endless , though the films rely on circumstantial links rather than of coordination.

Official Investigations and Counter-Evidence

9/11 Commission Report and NIST Findings

The National Commission on Terrorist Attacks Upon the , established by congressional legislation on November 27, 2002, released its final report on July 22, 2004, after interviewing over 1,200 people in 10 countries and reviewing over 2.5 million pages of documents. The report detailed the planning and execution of the , 2001, attacks as a coordinated operation by 19 hijackers affiliated with , directed by from , with logistical support from . It outlined al-Qaeda's evolution since the late 1980s, including fatwas declaring war on the , and specific preparations such as in the U.S. from mid-2000 to August 2001, without identifying evidence of involvement by U.S. government entities or controlled demolition. The FBI's parallel investigation, launched on , 2001, corroborated this through forensic analysis of aircraft debris, hijacker manifests, and communications intercepts linking the plot to al-Qaeda operatives. The report highlighted systemic intelligence failures, such as poor interagency sharing between the CIA and FBI, which allowed the plot to proceed despite warnings about bin Laden's intentions dating to , but attributed no deliberate stand-down orders or foreknowledge enabling an inside operation. Recommendations included creating a and improving aviation security, leading to legislative reforms like the Intelligence Reform and Terrorism Prevention Act of 2004. These conclusions, grounded in timelines of hijacker movements—such as Mohamed Atta's coordination from and —and financial trails traced to financiers, directly contradicted assertions of U.S.-orchestrated events by establishing a foreign terrorist network as the sole causal agent. Complementing the commission's narrative, the National Institute of Standards and Technology (NIST), under a congressional mandate, conducted the Federal Building and Investigation of the disaster, releasing final reports on the Twin Towers in September 2005 and on WTC 7 in November 2008. NIST's analysis, involving three-dimensional simulations, physical testing of steel samples, and review of over 7,000 video segments and 7,000 photographs, determined that the towers' collapses initiated when aircraft impacts severed core columns, dislodged fireproofing from steel trusses, and ignited multi-floor fires fueled by and office contents reaching temperatures up to 1,000°C. This weakened floor systems sagged, pulling perimeter columns inward, leading to progressive failure from the impact zones downward at near-free-fall acceleration after initial , without requiring explosives. For WTC 7, NIST identified uncontrolled fires—ignited by debris from the North Tower's collapse at 10:28 a.m. on September 11—causing thermal expansion of steel beams on lower floors, which failed to support Column 79, triggering a chain reaction of girder walk-off and global collapse at 5:20 p.m. after seven hours of burning across multiple floors. The investigation tested for explosive residues and seismic signals but found none consistent with demolition charges, explicitly stating no corroborating evidence for controlled demolition hypotheses, as such scenarios would produce distinct audio signatures and debris patterns absent in the data. These physics-based models, validated against eyewitness accounts and structural remains recovered from Ground Zero, emphasized that the unique design of the towers—lightweight trusses over a core—amplified vulnerability to fire-induced failure beyond typical high-rises, informing 31 code changes for enhanced fire resistance in buildings.

Engineering and Forensic Rebuttals to Key Claims

The National Institute of Standards and Technology (NIST) investigation concluded that the collapses of Towers 1 and 2 resulted from a combination of aircraft impact damage severing core columns and dislodging fireproofing, followed by multi-floor fires that heated unprotected steel trusses to over 1,000°C, causing them to sag and pull perimeter columns inward, initiating progressive floor failures and global collapse. This mechanism was modeled using finite element analysis of the towers' unique tube-frame design, showing that the impacts removed 35-40% of the core columns in each tower and that jet fuel-ignited office fires sustained temperatures sufficient to reduce steel strength by 50-90% without melting. Forensic examination of recovered steel samples revealed no evidence of explosive cutting, such as angled cuts or residues, and seismic data from stations detected no demolition-like blasts prior to collapse initiation. Claims of controlled in the towers, including assertions of "squibs" as ejections, were rebutted by engineering analysis attributing these to and pulverized debris expelled from failing floors ahead of the wave, consistent with high-speed videos showing puffs at the 10th-20th floors during descent. NIST's probabilistic simulations, validated against eyewitness videos and debris patterns, demonstrated that once the upper sections began descending, dynamic loads exceeded the remaining structure's capacity by factors of 30 or more, precluding any need for additional explosives. Independent structural engineers, including those from the , corroborated that the towers' design vulnerabilities—long-span floors and reliance on active fire suppression—amplified the fire's effects, but no peer-reviewed study has supported demolition hypotheses despite extensive analysis of over 236 pieces and thousands of photos. For Building 7, NIST's forensic modeling determined that uncontrolled fires on floors 7-9 and 11-13, fueled by office contents and diesel tanks, caused thermal expansion in on floor 13, leading to the failure of connections to Column 79 at 5:20 p.m. on , 2001; this triggered a of interior column and eastward progression, culminating in global without . The building's videos show a vertical progression from east to west at near-free-fall acceleration for 2.25 seconds (about 8 stories), explained by the of exterior columns after internal failures removed lateral support, with no forensic of cutter charges like melted edges or vapor residues in samples. Audio recordings from nearby sites and NIST's acoustic simulations found no blast sounds exceeding 130 dB consistent with , and the lack of sulfur or in debris contradicted claims. Engineering rebuttals to Pentagon attack claims emphasize that the (ASCE) performance study documented damage from —a —consistent with a 124-ton striking at 530 mph, including a 75-foot-wide facade from the and folded wings, with lighter aluminum debris penetrating reinforced walls up to 310 feet inward. Forensic recovery included the flight data recorder, cockpit voice recorder, and identifiable plane parts like and components matching a 757, while the entry hole's size aligns with the wings shearing off on impact with columns, not a missile's narrower profile. pole damage patterns and ground scars traced the flight path, corroborated by data and eyewitnesses, with no missile fragments or propulsion residues found in the wreckage. Regarding United Airlines Flight 93's crash near Shanksville, Pennsylvania, National Transportation Safety Board (NTSB) analysis of the cockpit voice recorder and debris distribution showed a high-velocity nosedive at 40° angle into reclaimed mine soil, fragmenting the Boeing 757 upon impact and burying most wreckage 15-25 feet deep, with lighter debris (papers, insulation) wind-dispersed up to 8 miles pre-crash due to the plane's low altitude and speed over 500 mph. Forensic recovery yielded over 95% of the aircraft, including both engines and the flight data recorder, with no evidence of missile or bomb damage such as shrapnel patterns or explosive residues; seismic data registered a single impact event at 10:03 a.m., consistent with uncontrolled crash, not shootdown. Human remains and personal effects from all 44 aboard were identified via DNA, ruling out staging claims.

Intelligence and Eyewitness Corroboration

Intelligence agencies had gathered substantial pre-9/11 data indicating 's intent to use hijacked aircraft as weapons against U.S. targets, including warnings from foreign services about potential plane-based attacks. For instance, in 1998, intelligence reports detailed 's consideration of using aircraft in suicide missions, while a 2001 CIA briefing to President Bush highlighted bin Laden's determination to strike inside the U.S. with hijackings. The further documented Khalid Sheikh Mohammed's 1996 proposal to bin Laden for a "planes operation" targeting buildings like the , which evolved into the executed plot involving 19 hijackers, many of whom attended U.S. flight schools and were tracked via visa records and financial transactions linked to funding. Post-attack investigations by the FBI and CIA confirmed the hijackers' identities through passports, flight manifests, and , establishing their affiliations via communications with operatives like Ramzi Binalshibh and direct ties to bin Laden, who publicly claimed responsibility in a 2004 video. These findings, drawn from declassified intercepts and detainee interrogations, aligned with the operational mechanics of the attacks—hijackers overpowering crews mid-flight and navigating planes into targets—contradicting claims of alternative perpetrators or staging by excluding evidence of U.S. government orchestration. Numerous eyewitnesses reported observing commercial airliners striking the towers on , 2001. Individuals near the North Tower, such as those on the ground in , described seeing —a —approach at high speed and impact between the 93rd and 99th floors at 8:46 a.m., producing a massive fireball and debris consistent with a fuel-laden . Similarly, was witnessed crashing into the South Tower at 9:03 a.m. by crowds and office workers, with accounts noting the plane's silver fuselage and the ensuing explosion, corroborated by contemporaneous videos and . At the , multiple observers confirmed the impact of , a , at 9:37 a.m. employee Sean Boger, positioned in a tower, saw the plane fly low enough to shear off a light pole before striking the west wall, generating a fireball and structural damage matching a large airliner's . Father Stephen McGraw, driving nearby, witnessed the jetliner pass overhead and explode on contact, while VCU professor Mary Ann Owens described watching the aircraft clip a before . Additional corroboration came from a C-130 crew overhead, who visually tracked the plane's path into the building, aligning with recovered wreckage including and components identified as Flight 77's. These accounts, from diverse civilians and , refute missile or theories by emphasizing the visibility and scale of a commercial jet.

Release and Distribution

Initial Online Virality and DVD Sales

The first edition of Loose Change, produced by Dylan Avery at a cost of approximately $2,000, was released online in April 2005 and rapidly spread through early platforms, including file-sharing sites and chains, marking one of the initial instances of a conspiracy-themed video achieving widespread dissemination of traditional media. The film's upload to , a precursor to modern streaming services, propelled its virality, as viewers shared links via forums and personal networks amid growing skepticism toward official 9/11 narratives. The release of Loose Change: Second Edition in November 2005, co-produced with Korey Rowe and Jason Bermas for around $6,000 using archival footage, amplified this momentum, garnering 10 million views within its first few months on —a figure unprecedented for independent documentaries at the time and reflective of the era's nascent video ecosystem. By 2006, the video had become 's most-watched content, drawing an estimated 20,000 daily visitors to associated websites and fostering a cult-like following that extended its reach beyond initial uploaders. This organic proliferation highlighted the power of peer-to-peer sharing in the pre-YouTube dominance period, with the film's provocative claims resonating in communities distrustful of government accounts. Complementing online traction, physical distribution via DVDs began shortly after the second edition's release, with creators handling orders independently to capitalize on demand. In 2006 alone, over 50,000 DVD units were ordered, generating revenue that funded further efforts, including a short-lived firm with operational costs up to $40,000 monthly, though much was reinvested rather than yielding substantial personal profits. This grassroots sales model, supported by endorsements from figures like who contributed $100,000, underscored the documentary's transition from digital curiosity to a self-sustaining enterprise, though exact net earnings remain unverified beyond reported order volumes.

Legal and Piracy Issues

The filmmakers encountered legal challenges primarily related to claims over the use of unlicensed footage from established 9/11 documentaries. In May 2006, Dylan Avery received a cease-and-desist letter from the Naudet brothers, directors of the Emmy-winning documentary 9/11, alleging unauthorized use of their footage in Loose Change: 2nd Edition, which prompted concerns over potential trademark violations as well. Similarly, producers of the documentary In the Shadow of the Towers issued a threatening letter regarding clip usage, highlighting risks of defenses failing in court for a low-budget production reliant on archival material. To address these issues for Loose Change: Final Cut released in November , the team employed lawyers to clear copyrights on borrowed , enabling formal DVD sales through partners like MercuryMedia while pursuing TV broadcasts reaching up to 50 million viewers across 12 countries by September 2006. No full-scale lawsuits materialized from these claims, though the episodes underscored the vulnerabilities of documentaries in navigating laws amid widespread online sharing. Regarding piracy, the Loose Change series embraced a model that intentionally between authorized releases and unauthorized copies to amplify reach. , producer Korey , and researcher Bermas encouraged viewers to download, burn, and freely distribute the films , resulting in millions of illicit torrents and embeds that bypassed traditional revenue streams but fueled dissemination—estimated at over 100 million views by . This approach yielded 100,000 paid DVD sales alongside 50,000 free giveaways, with creators framing not as a but as a tool for ideological propagation, though it complicated and exposed the project to further unlicensed derivatives.

Reception and Impact

Endorsements Within Conspiracy Circles

Loose Change received widespread acclaim within 9/11 truth activist networks, where it was hailed as a pivotal exposé challenging the official account of the attacks. The documentary's claims of controlled demolitions, foreknowledge, and resonated strongly, positioning it as a resource for skeptics organizing online forums, petitions, and public demonstrations. By mid-2006, screenings occurred at over 200 U.S. campuses, drawing crowds of hundreds and fostering local truth-seeking groups that distributed copies freely. Alex Jones, a leading voice in through his platform, prominently endorsed the film by interviewing director Dylan Avery multiple times starting in 2005 and marketing the DVD as essential viewing for uncovering "the inside job" narrative. Jones's promotion, including bundling it with his broadcasts, amplified its reach to millions in conspiracy-oriented audiences skeptical of mainstream explanations. Other figures aligned with and demolition theories, such as physicist , contributed intellectual support through parallel research cited or echoed in Loose Change revisions, bolstering its credibility among adherents despite lacking explicit public praise from him. The film's virality—estimated at over 100 million views by creators—solidified its status as a point, inspiring content and sustained campaigns by groups like We Are Change, which integrated its footage into street from 2006 onward.

Mainstream Media and Public Skepticism

outlets consistently characterized Loose Change as a purveyor of unsubstantiated conspiracy theories, emphasizing its reliance on selective evidence and factual inaccuracies over empirical investigations like those from the National Institute of Standards and Technology (NIST). , in a 2006 article and subsequent book Debunking 9/11 Myths, systematically refuted key assertions from the film, including claims of controlled demolition at the towers, by citing analyses showing due to aircraft impact and ensuing fires weakening steel supports. The U.S. Department of State also issued a 2007 critique titled "Loose Change Debunked," highlighting "sloppy mistakes" in the film's presentation of timelines, eyewitness accounts, and physical evidence, such as misrepresenting the attack site's damage consistent with a impact. These responses underscored a broader journalistic that the documentary amplified narratives without rigorous verification, often contrasting it with official reports corroborated by experts, seismic , and debris . Coverage in major publications further framed Loose Change as emblematic of early internet-driven misinformation rather than credible inquiry. The New York Times, in a 2021 retrospective, described the film as having "bent reality" for its audience, serving as a template for later disinformation campaigns by prioritizing viral appeal over factual scrutiny, with its rapid online spread—reaching tens of millions of views by 2006—exploiting post-9/11 distrust without altering established forensic consensus. Similarly, NPR's 2006 segment on the film's internet popularity interviewed its creator Dylan Avery alongside historian Timothy Naftali, who contextualized it within a history of unsubstantiated theories, noting its appeal stemmed from emotional resonance rather than new evidence. Outlets like the BBC highlighted ongoing circulation of Loose Change clips reinforcing falsehoods, such as no-plane theories at the Pentagon, but affirmed these contradicted radar data, flight recorder recoveries, and DNA identification of victims. Such reporting privileged peer-reviewed engineering and intelligence assessments over the film's anecdotal sourcing, reflecting skepticism rooted in verifiable causal mechanisms like jet fuel fires exceeding 1,000°C compromising building integrity. Public reception mirrored this wariness, with Loose Change's virality—boasting over 100 million claimed downloads by 2007—failing to sway majority opinion toward its inside-job narrative, as evidenced by persistent polling data favoring the official account. A 2006 Scripps Howard/Ohio University survey found 62% of Americans rejected notions of U.S. government orchestration or complicity in the attacks, with only 16% "completely" doubting the Bush administration's version despite exposure to truther media like the film. Later polls, such as a 2011 Angus Reid survey, indicated just 15% believed the government planned 9/11, attributing limited traction to the film's claims to public reliance on multifaceted evidence including al-Qaeda confessions and bin Laden videos. This skepticism persisted amid cultural pushback, including debates hosted by Democracy Now! in 2006 pitting Loose Change makers against Popular Mechanics editors, where engineering rebuttals underscored the film's methodological flaws like cherry-picked video clips ignoring full structural simulations. Overall, while the documentary galvanized a niche activist base, broader public and expert dismissal affirmed causal realism in the collapses—driven by kinetic energy from 500 mph impacts and gravitational pancaking—over speculative alternatives lacking physical substantiation.

Long-Term Role in Disinformation Spread

Loose Change, released in its initial iteration on , 2005, achieved an estimated 100 million views across versions, primarily through early internet platforms like , establishing it as a of the 9/11 "truther" movement that persists two decades later. The film's assertions of controlled demolitions at the and a strike at , rather than hijacked aircraft, contradicted forensic evidence from the National Institute of Standards and Technology (NIST) reports, which attributed structural failures to fires and impact damage, yet these narratives endured in online communities. By framing official accounts as deliberate cover-ups, it fostered a template for that emphasized selective anomalies—such as early misreports—while omitting comprehensive eyewitness, , and debris data supporting the standard narrative. The documentary's production techniques, including fast-paced editing, dramatic soundtracks, and low-cost , enabled rapid dissemination without traditional gatekeepers, a method that outlasted initial debunkings by outlets like in 2006. This approach, described by media scholar Mark Fenster as "brilliant ," encouraged viewers to "do your own research," cultivating self-reinforcing echo chambers that resisted empirical rebuttals from analyses and intercepts confirming al-Qaeda's role. Its co-production ties to amplified reach via , sustaining the film's availability on platforms like , where versions continue to garner millions of views as of 2021. Over time, Loose Change influenced broader ecosystems, providing a blueprint for narratives in , which incorporates 9/11 as a "false flag" precursor to supposed deep-state operations, and misinformation videos like "" that mimic its viral, question-everything style. Historian Kathryn Olmsted has noted its role in setting a "blueprint for modern theories," evident in parallels to 2020 election denial films like "The Deep Rig," which similarly exploit distrust in institutions through unverified claims of insider orchestration. This lineage contributed to events such as the , 2021, riot, where 9/11 truther rhetoric merged with election fraud allegations, eroding public confidence in verified democratic processes. A 2016 Chapman University survey indicated that over 54% of Americans believed the government concealed key 9/11 information, underscoring the film's enduring contribution to institutionalized skepticism despite refutations from multiple independent probes. By prioritizing narrative cohesion over falsifiable evidence, Loose Change normalized a paradigm that privileges perceptual inconsistencies over causal chains grounded in physics, records, and intercepted communications, perpetuating societal divisions and hindering collective reckoning with the attacks' empirical realities.

Detailed Criticisms

Factual Errors and Selective Evidence

The documentary Loose Change contains numerous factual inaccuracies, including misrepresentations of physical evidence and timelines. For instance, it asserts that did not strike , proposing instead a attack due to alleged absence of aircraft debris and an implausibly small entry hole. In reality, extensive debris from a —including , engine components, and fragments—was recovered at the site, with the entry hole consistent with the aircraft's wings folding upon impact and the fuselage penetrating the building's facade. DNA analysis identified remains of all 64 passengers and crew aboard , while the flight data recorder recovered from the site corroborated the aircraft's flight path and high-speed descent into at approximately 530 mph. Eyewitness accounts from over 100 individuals, including air traffic controllers and motorists, described seeing a large commercial jetliner, not a . Regarding the World Trade Center towers, Loose Change claims the collapses resulted from controlled demolitions, citing the buildings' rapid descent and purported "squibs" as evidence of explosives. However, the National Institute of Standards and Technology (NIST) investigation, based on analysis of samples, dynamics simulations, and video footage, concluded that the impacts severed core columns and dislodged fireproofing, allowing jet fuel-ignited s to weaken the remaining structure over 56 minutes for the South Tower and 102 minutes for the North Tower, leading to progressive floor failures and pancake-style collapses. No explosive residues were detected in debris analysis by the FBI and independent labs, and seismic records from University's Lamont-Doherty Earth Observatory registered impacts consistent with plane crashes and collapses, not detonations. The "squibs" observed were bursts of compressed air and debris ejected ahead of the collapse wave, a phenomenon replicated in controlled tests on structures. A prominent example of selective evidence involves World Trade Center Building 7 (WTC 7), where Loose Change alleges premeditated demolition based on the building's symmetric collapse and reports of explosions. NIST's 2008 report, drawing from three years of forensic modeling, determined that uncontrolled fires on multiple floors—ignited by debris from the North Tower—caused thermal expansion and failure of a critical support column (Column 79), initiating a global progressive collapse after seven hours; the descent took approximately 6.5 seconds, not pure free fall as claimed, with an initial stage of resistance followed by acceleration. The film omits this sequence, instead highlighting out-of-context quotes, such as structural engineer Van Romero's initial speculation of explosives, which Romero later retracted after reviewing evidence, attributing the collapse to fire damage. Similarly, Loose Change selectively cites early eyewitness reports of "explosions" without noting their attribution to electrical transformers, falling elevators, or structural snaps in post-incident investigations by the New York Fire Department and FEMA. Loose Change further errs in its treatment of , suggesting it was shot down by U.S. military jets based on debris spread over miles. Cockpit voice recorder data recovered from the crash site, analyzed by the , captured passenger revolt and the hijackers' crash at 563 mph, with debris patterns explained by the aircraft's high-velocity disintegration upon ground impact, consistent with other high-speed crashes like ValuJet Flight 592. The film ignores seismic data showing a single at 10:06 a.m. EDT and authenticated phone calls from passengers describing the struggle, while selectively emphasizing non-expert speculation over forensic recovery of 95% of the plane. Critics have documented over 80 factual errors and hundreds of unsubstantiated assertions across editions, often stemming from reliance on retracted statements, unverified online forums, or pre-investigation rumors while disregarding peer-reviewed engineering analyses and official inquiries like the . This selective curation amplifies anomalies while omitting contradictory data, such as the absence of any signatures in air samples or the logistical implausibility of secretly wiring 110 stories of occupied skyscrapers with thousands of pounds of or undetected.

Methodological and Rhetorical Weaknesses

The documentary Loose Change assembles a of purported anomalies, eyewitness accounts, and secondary reports to challenge the official explanation of the , yet this method has drawn criticism for prioritizing speculative interpretation over systematic empirical validation. Critics contend that the film exhibits by selectively amplifying inconsistencies—such as reports of explosions in the towers—while omitting or dismissing engineering assessments attributing those sounds to structural failures amid fire-weakened steel supports. For instance, assertions of controlled demolition rely on visual interpretations of "squibs" and molten metal sightings, but neglect peer-reviewed models showing that aircraft impacts severed core columns, leading to without explosives. Further methodological flaws include inadequate sourcing and verification, with claims frequently drawn from unvetted online forums or out-of-context clips rather than primary data or expert consensus. The film infers vast conspiratorial coordination from disparate "coincidences," such as unusual put options on airline stocks, without establishing causal linkages or probabilistic baselines for such events in high-volume markets. This approach eschews , as alternative hypotheses are framed to accommodate any refutation—e.g., dismissing forensic absence of explosives as evidence of a sophisticated cleanup—rendering the non-scientific and prone to unfalsifiable assertions. Rhetorically, Loose Change deploys techniques that emphasize doubt over demonstration, repeatedly posing loaded questions like "How could this happen?" to imply foul play without proffering testable alternatives that account for the full evidentiary corpus, including intercepted communications and hijacker training records. The narrative employs dramatic editing, ominous voiceovers, and tension-building to evoke emotional toward authorities, circumventing rigorous by portraying official reports as inherently suspect. Such strategies align with broader patterns in discourse, where the of "just asking questions" shifts the burden of disproof onto skeptics while evading affirmative substantiation of the proposed inside-job scenario. In public s, including a 2006 exchange with editors, filmmakers struggled to reconcile specific technical claims against expert rebuttals grounded in and forensics.

Psychological Drivers and Societal Harms

Belief in the conspiracy theories promoted by Loose Change, such as claims of controlled demolitions and government orchestration of the , 2001, attacks, is driven by epistemic motives, including a desire for definitive explanations amid uncertainty following traumatic events. Empirical studies indicate that individuals seek patterns and causal in ambiguous disasters to restore a sense of understanding, with hypersensitive detection leading to attributions of intentional malice by powerful rather than decentralized terrorist networks. For instance, a 2004 poll found 49% of residents believed U.S. officials assisted in the attacks or knew of them in advance, reflecting heightened pattern perception in the wake of widespread devastation. Existential and affective factors further contribute, as anxiety and perceived loss of control amplified endorsement of alternative narratives offering illusory safety through revealed "truths." Social motives play a role, with believers often exhibiting mistrust of institutions and favoring in-group narratives that affirm collective victimhood or hidden knowledge, as seen in online discussions where conspiracists derogate official accounts at rates over twice that of skeptics. The film's rapid online dissemination exploited cognitive vulnerabilities like the , where repeated exposure via early platforms reinforced selective evidence, bypassing analytical scrutiny in favor of intuitive, processing. These drivers have inflicted societal harms by eroding in governmental and scientific institutions, with to such theories correlating with diminished in investigations like the . Loose Change's viral model—combining emotional appeals, unverified claims, and shareable formats—served as a prototype for subsequent campaigns, fostering echo chambers that resist correction and amplify . This has manifested in broader suspicion of authority, reducing intergroup cooperation and prosocial behaviors, while seeding unfounded skepticism in unrelated domains like elections and responses. The persistence of these beliefs has exacerbated societal divisions, with 9/11 truther communities influencing later movements through shared motifs of elite cabals, contributing to affective and diminished democratic . While not directly inciting on the scale of other ideologies, the normalized distrust has indirectly heightened risks by undermining collective responses to verified threats, as evidenced by the theory's role in priming audiences for cascading ecosystems.

Associated Media and Legacy

Soundtracks and Musical Elements

The Loose Change series employs original instrumental scores, primarily in and styles, to underscore its rapid editing and narrative urgency. For the original 2005 edition and its recut version, the music was composed by Dustin Marshall, known as DJ Skooly, with contributions from Nick tha 1Da and Swae Da Ricanstrukta. Key tracks include "The 4th Sense" by Nick tha 1Da, featuring looped beats and atmospheric samples; "Morricone" and "" by Swae Da Ricanstrukta, evoking tension through minimalist percussion and synth layers; and "12 Angry Men" by Nick tha 1Da, which integrates dramatic swells to accompany investigative segments. These elements, produced on a low budget by the filmmakers' associates, align with the film's MTV-inspired aesthetic of quick cuts and graphics, amplifying emotional engagement without licensed commercial tracks. In the 2006 Final Cut edition, the score retained similar hip-hop influenced instrumentals, emphasizing rhythmic pulses to synchronize with visual montages of alleged anomalies, such as building collapses and flight paths. The 2009 edition, Loose Change 9/11: An American Coup, features a dedicated original soundtrack by Mic Cartier, comprising 21 tracks released commercially. Notable pieces include "Gulf of Tonkin" and "Unfinished Business," which use brooding basslines and escalating strings to frame historical parallels and unresolved questions; "Loose Change" as an overture with percussive builds; and "Compartmentalization," layering eerie synths over discussions of intelligence failures. This score, available on platforms like and , totals approximately 71 minutes and integrates sound design elements like distorted echoes to heighten perceptions of . Musical elements across editions function as persuasive tools, layering scores over archival footage and narration to evoke suspicion and momentum, often blurring factual recounting with speculative inference. Analyses note that the beats and tension-building motifs target a , fostering in the framework while compensating for evidentiary gaps through affective cues rather than melodic resolution. No mainstream licensed songs appear, reflecting the production; instead, the custom compositions by non-professional musicians like and prioritize narrative propulsion over artistic sophistication.

Depictions in Broader Culture

The documentary series Loose Change has been satirized in mainstream animated television, notably in the episode "Mystery of the Urinal Deuce," which aired on October 18, 2006. In the episode, characters, including , promote outlandish conspiracy theories about the , directly mocking the selective evidence and rhetorical style employed in Loose Change, such as claims of controlled demolitions and government foreknowledge. This portrayal frames the film's arguments as comically implausible, aligning with broader cultural depictions of 9/11 "truther" narratives as detached from empirical verification. Online parodies have further embedded Loose Change in as a for . A prominent example is the 2013 YouTube video "Luke's Change: An Inside Job," created by Graham Putnam, which mimics the series' fast-paced editing, ominous narration, and pattern-seeking logic to allege that the Death Star's destruction in Star Wars was an Imperial inside job. Released on March 15, 2013, the six-minute spoof garnered millions of views, highlighting how Loose Change's template—juxtaposing archival clips with speculative inferences—has been repurposed to ridicule similar deductive overreach in unrelated contexts. Humorist Maddox (Eric June) critiqued Loose Change through satirical deconstructions on his website, applying its methodological flaws—such as ignoring in favor of improbable causal chains—to everyday events, thereby depicting as emblematic of unfalsifiable reasoning. These cultural references, peaking in the mid-2000s and persisting online, typically position Loose Change not as a serious but as a cautionary exhibit of misinformation's appeal, influencing subsequent discussions of digital-age without endorsing its claims.

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