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Meridian Credit Union

Meridian Credit Union is a member-owned financial and the largest credit union in , , as well as the second largest in the country. Headquartered in with additional corporate offices in , it provides comprehensive personal and business banking services, including savings and chequing accounts, loans, mortgages, investments, and , to over 360,000 members across the province. As of December 31, 2024, the reported total assets of $26.6 billion and $5 billion in , supported by more than 2,100 employees operating through 87 branches and 15 business banking centres. Meridian was established on April 1, 2005, through the merger of Niagara Credit Union and HEPCOE Credit Union, drawing on over 75 years of collective banking history from its predecessors, which trace roots back to in Ontario's Niagara region and hydro-electric employee cooperatives. Subsequent growth included integrations and expansions, such as the merger with a regional Desjardins affiliate, solidifying its position as a major player in Canadian financial cooperatives. Guided by its mission to help members achieve their best lives, Meridian emphasizes financial confidence, inclusivity, and community impact, with all profits reinvested into enhanced member products, local programs, and climate initiatives as part of its Meridian for Good strategy introduced in 2023. The organization operates subsidiaries like Meridian OneCap Credit Corp. for equipment financing; its digital banking subsidiary motusbank, launched in 2019, wound down operations in 2025 with accounts integrated into Meridian. Meridian prioritizes unlimited for eligible accounts through the Financial Services Regulatory Authority of . In 2024, Meridian achieved net income of $77.7 million and continued its commitment to by investing in housing affordability, environmental resilience, and over 300 community organizations, reflecting its cooperative model of member empowerment over shareholder profits.

Overview

Founding and Corporate Structure

Meridian was established on April 1, 2005, through the merger of Niagara , founded in 1945, and HEPCOE , established in 1942. This combination formed Ontario's largest at the time, with combined assets exceeding $3.5 billion and a network of branches across the province. As a member-owned financial , Meridian operates under the Credit Unions and Caisses Populaires Act, 2020 (), which governs its incorporation, membership rules, and operational standards. The organization is led by a comprising 12 independent members elected for three-year terms, with a maximum service limit of 12 years to ensure fresh perspectives and accountability. President and CEO Jay-Ann Gilfoy, appointed effective January 3, 2022, oversees day-to-day operations and strategic direction. The credit union's initial headquarters were established in St. Catharines, Ontario, reflecting its roots in the Niagara region. Meridian adheres to core cooperative principles, including democratic member control—where each member holds one vote regardless of account size—and the allocation of surplus profits to enhance member benefits, such as lower fees and better rates, rather than distributing them to external shareholders. Meridian falls under the regulatory oversight of the Financial Services Regulatory Authority of (FSRA), which ensures compliance with solvency, consumer protection, and governance requirements for s in the province.

Size and Operations

Meridian , as 's largest and the second largest in , serves a membership base exceeding 380,000 individuals as of late 2024. The organization employs over 2,100 staff members who support its operations from corporate offices in and . These employees deliver a comprehensive suite of , emphasizing member-centric approaches to banking. Financially, Meridian manages $26.8 billion in on-balance sheet assets and $4.9 billion in wealth as of September 30, 2024. This scale underscores its position as a major player in the Canadian sector, with core operations centered on deposit-taking through various savings products, lending activities including personal and business loans, and ongoing member services via digital, telephone, and in-person channels. The credit union maintains a physical network of 87 branches and 15 business banking centers, primarily concentrated in southern and to ensure accessible service for its regional membership. A key aspect of its operations is a strong commitment to financial wellness, offering programs like "The Well with Money" that integrate education with mental and physical support to empower members toward greater financial confidence.

History

Formation and Early Mergers

Niagara Credit Union was established in 1945 by a small group of farmers in the Niagara region of , during a period when traditional banks were often reluctant to provide credit to agricultural communities. Initially operating as the Niagara Township Credit Union, it began with modest assets and focused on supporting local agricultural needs through small loans and savings services. Over the decades, the organization expanded its reach, changing its name to Niagara Credit Union in 1970 as it outgrew its original rural focus and incorporated broader community services. By 2004, it had grown into 's largest , serving 100,000 members with over $2 billion in assets under administration and operating multiple branches across the region. HEPCOE Credit Union, originally formed to serve employees of the Hydro-Electric Power Commission of (now ), was established in 1942 as a dedicated financial for utility workers. Starting with a focus on payroll deductions and basic banking for its employee base, HEPCOE evolved into a full-service institution offering personal and commercial products, expanding beyond its initial occupational ties to attract a wider membership. By 2004, it operated 25 branches across and the , managing $1.5 billion in assets and serving over 80,000 members as 's third-largest . The merger between Niagara Credit Union and HEPCOE Credit Union was announced on , 2004, as a strategic move to enhance competitiveness and service capabilities in 's financial sector. Regulatory approval from the Financial Services Commission of Ontario (FSCO) followed in January 2005, paving the way for the transaction's completion on April 1, 2005, which birthed as the province's largest . The combined approximately $3.5 billion in assets and over 180,000 members, establishing a unified centered on regional community service and cooperative principles. In the immediate aftermath of the merger, Meridian faced operational challenges related to integrating disparate systems and structures from the two predecessor organizations. To support a smooth transition, the credit union maintained separate head offices for Niagara and HEPCOE for at least five years, allowing time to align administrative functions without disrupting service delivery. By 2006, Meridian completed a successful conversion to the Fincentric core processing platform, which streamlined member accounts and transaction systems across the combined entity, aiding long-term operational efficiency. These efforts helped retain member trust during the integration phase, emphasizing continuity in local service while building a stronger foundation.

Growth Through Acquisitions and Expansion

Following its formation in 2005 through the merger of Niagara Credit Union and HEPCOE Credit Union, Meridian Credit Union pursued further growth by amalgamating with Desjardins Credit Union, effective , 2011. This merger added 19 branches primarily in , along with approximately $1.4 billion in assets and 50,000 new members, significantly expanding Meridian's footprint in the province. The integration strengthened Meridian's competitive position as Ontario's largest at the time, enabling enhanced service delivery in underserved areas. In 2016, Meridian further diversified its offerings through the acquisition of Roynat Lease Finance from , completed on April 29. The purchased entity, a provider of equipment leasing and financing, was rebranded as Meridian OneCap Credit Corp., a wholly owned . This move bolstered Meridian's capabilities in commercial equipment financing, targeting small and medium-sized businesses across and aligning with its strategy to deepen business banking services. By 2025, Meridian's branch network had grown to 87 locations across , supported by ongoing organic expansion and strategic openings. This included deeper penetration into competitive markets such as the suburbs, where the credit union increased its presence from a handful of branches in the mid-2000s to nearly 20 by the late 2010s, facilitating broader member access in urbanizing areas. These developments reflected Meridian's commitment to geographic diversification while maintaining a focus on member-centric operations in the province. In 2023, Meridian introduced its "Meridian for Good" corporate strategy, emphasizing sustainable growth, member expansion, and support for equity-deserving communities. Launched on , the initiative prioritizes access to financial advice, clean and resilient future planning, and business banking growth in new sectors, including partnerships with communities. This purpose-driven approach integrates profitability with social impact, guiding Meridian's expansion efforts through 2025 and beyond.

Services and Products

Personal and Retail Banking

Meridian Credit Union provides a comprehensive suite of personal and retail banking services designed for individual members across Ontario, focusing on accessible and competitive financial products to support everyday needs and long-term goals. As the largest credit union in Ontario, it offers these services through a network of 87 branches and digital platforms, emphasizing member ownership and community reinvestment. Core offerings include flexible chequing and savings accounts tailored to various lifestyles. Chequing packages range from the no-fee Digital Chequing Account, which supports unlimited debit transactions and Interac e-Transfer, to the Unlimited Chequing Package at $14 monthly, providing comprehensive transaction coverage including bill payments and cheques. Savings options feature the High Interest Savings Account (HISA) with a base rate of 0.85% and promotional rates up to 4.70% on new deposits for limited periods, allowing unlimited self-serve transactions without monthly fees. Mortgages are available in fixed and variable rate structures, such as the 5-Year Closed Fixed-Rate at 4.44% or the 5-Year Closed High Ratio Variable-Rate at 3.54% (tied to Meridian's prime rate of 4.45%), with options for high-ratio financing and prepayment flexibility. Personal loans provide lump-sum funding with fixed monthly payments for debt consolidation or major purchases, while lines of credit offer revolving access at competitive variable rates. Credit cards include rewards programs like the Visa Cash Back Card, offering 1% cash back on groceries and gas, and the Visa Infinite Cash Back Card for higher spenders with enhanced benefits such as up to 4% cash back on groceries and gas and travel insurance. Digital tools enhance accessibility, with a enabling secure transfers, bill payments, deposits via photo, and budgeting aids through transaction alerts and spending insights. Integrated complements these features, allowing members to manage accounts, set up recurring payments, and monitor balances in real-time from any device. Specialized retail products support personal wealth building, including RRSP and TFSA High Interest Savings Accounts at 0.85%, alongside GICs with terms from 1 to 5 years yielding up to 2.90% and options for diversified growth. These vehicles offer tax advantages, with TFSAs providing tax-free withdrawals for any purpose and RRSPs enabling deductible contributions for . Member perks prioritize accessibility, particularly in communities, with no-fee options like the Student Chequing Account for ages 18-25, featuring unlimited online transactions, and the Youth Savings Account offering 0.05% interest and free deposits. For seniors, the Everyday Chequing Package provides moderate banking needs at a low $3 monthly fee, waivable with a $2,000 minimum balance, alongside tailored support for fixed-income households. With total assets of $26.6 billion as of December 31, 2024, Meridian's scale ensures robust backing for these member-focused initiatives.

Business Banking and Wealth Management

Meridian Credit Union provides a range of business banking products tailored for small and medium-sized enterprises, including commercial loans, lines of credit, solutions, and services. These offerings are supported through 15 dedicated business banking centers across , enabling personalized access to financing and operational tools. Commercial loans and lines of credit help businesses manage and expansion needs, while services facilitate efficient transaction handling via online platforms. Payroll services are automated through a partnership with Payworks, allowing seamless integration with Meridian accounts for deductions and payments. In , Meridian offers advisory services from certified financial planners and access to mutual funds for diversified portfolios. Clients can receive personalized to align with risk tolerance and goals, including options for , bonds, and professionally managed funds through partners like Aviso Wealth and Credential Asset Management. As of December 31, 2024, Meridian manages $5 billion in , with $448 million dedicated to (ESG)-linked products, emphasizing sustainable strategies. Specialized financing is available through Meridian OneCap Credit Corp., a wholly owned subsidiary acquired in 2016 from Roynat Finance. This entity focuses on equipment leasing and flexible programs for sectors such as , , , and , supporting equipment dealers and end-users in acquiring assets like and machinery. These solutions enable businesses to preserve capital while scaling operations through tailored vendor finance and floorplan options. Meridian supports small businesses through the annual Small Business Big Impact Awards, launched in 2021 to recognize innovative enterprises across . The program awards $200,000 in total funding, including $10,000 grants to 15 regional winners and a $50,000 grand prize, targeting businesses with fewer than 50 employees and under $10 million in annual revenue. Eligibility extends to non-profits and Indigenous-led ventures, with nominations evaluated on impact, innovation, and community contributions.

Digital Banking Initiatives

Launch and Operations of Motusbank

Motusbank was launched on April 2, 2019, as a federally regulated, full-service wholly owned by Meridian Credit Union, aimed at providing banking services to customers across beyond Meridian's traditional base. The initiative represented Meridian's expansion into national , leveraging its established infrastructure to offer accessible financial products without physical branches. As a fully institution, Motusbank operated through a and web platform, delivering services such as no-fee chequing accounts with unlimited transactions, high-interest savings accounts offering rates up to 2.25% as of early 2024, guaranteed investment certificates (GICs), and products. These offerings were integrated with Meridian's backend systems for and operational support, emphasizing a seamless, branchless tailored to tech-savvy users seeking competitive rates and digital convenience. The model focused on deposit accounts and lending, with features like e-Transfers, bill payments, and access to a nationwide network, all managed without monthly fees to attract cost-conscious customers nationwide. Over its six years of operation, Motusbank grew to serve more than 16,000 members by early 2025, primarily drawing users outside through its national reach and digital-first approach. This expansion highlighted its role in broadening Meridian's footprint, though it faced competitive pressures in the sector. On March 26, 2025, announced the wind-down of Motusbank as part of a strategic realignment to prioritize core growth and integrate its digital technologies directly into 's operations. Under the plan, Ontario-based lending products were transferred to effective May 1, 2025, while all deposit accounts and non-Ontario loans were migrated to Federal Credit Union on November 1, 2025, ensuring continuity for members without job losses at . The transition was completed as of November 2025, marking the end of Motusbank's independent operations.

Integration and Recent Digital Developments

Following the wind-down of its digital Motusbank, Meridian Credit Union integrated select assets, with Ontario-based lending products from approximately 16,000 motusbank members transitioning to its core platform effective May 1, 2025. This integration incorporated Motusbank's high-yield savings features into Meridian's , enabling seamless access to competitive rates and digital-only tools for affected former Motusbank members now part of Meridian's member base. The process enhanced Meridian's digital ecosystem by unifying account management under a single app for those accounts, reducing fragmentation and improving for high-interest savings and related services. In September 2024, Meridian launched its rebranding campaign, "Around Here, Banking is Different," which emphasized a digital-first approach to member-centric banking informed by consumer research. The initiative promoted integrated digital experiences, positioning as a alternative to traditional banks through streamlined online tools and personalized services. This campaign aligned with broader efforts to foster financial wellness via technology, highlighting features like intuitive app navigation and proactive digital advice. A key development under this digital strategy occurred in October 2025, when Meridian partnered with Conquest Planning to introduce -driven financial planning tools accessible to all its financial planners and investment advisors. Integrated into Meridian's "OnYourWay" advice platform, the system delivers personalized recommendations by analyzing member data in , supporting goals such as and debt management without requiring extensive manual input. This launch marked Meridian's commitment to scalable, tech-enabled advisory services, enhancing accessibility for members seeking holistic financial guidance. Meridian invested in agile technologies throughout , releasing 84 new features, including updates for transaction alerts and biometric via and . These enhancements allow members to receive instant push notifications for account activity and security events, while biometric login streamlines secure access without passwords. The upgrades contributed to strong member outcomes, with 81% of members agreeing that Meridian improves their financial wellness, as reported in the .

Recognition and Awards

Workplace and Employee Recognition

Meridian Credit Union has received multiple accolades for its workplace environment and employee-focused practices, reflecting a strong emphasis on culture and satisfaction. In 2009 and 2010, the organization was named one of Canada's Top 100 Employers by magazine, recognizing its progressive policies and benefits at the time. More recently, Meridian was selected as one of Hamilton-Niagara's Top Employers for both 2023 and 2024, highlighting its commitment to employee well-being, professional development, and inclusive policies in the regional context. In 2025, it was named one of Greater Toronto's Top Employers. In 2023, Meridian earned a spot on the Achievers 50 Most Engaged Workplaces list, which honors organizations excelling in through innovative recognition and leadership strategies. This recognition underscores Meridian's internal efforts to foster motivation, as evidenced by business outcomes like a 113% increase in plans delivered to members in 2022, totaling over 2,600 plans. Building on this, in 2024, ranked Meridian among Canada's Best Employers, placing it first among credit unions and 51st overall out of 300 organizations, based on employee surveys evaluating factors such as leadership, innovation, and growth opportunities. In 2025, ranked it 54th overall on Canada's Best Employers list. Meridian's practices also contribute to its positive reputation, with the organization receiving the of Excellence for Board/ from Governance Professionals of in 2021. This accolade celebrated the board's effective oversight and alignment with organizational goals, supporting a stable and transparent environment for its more than 2,100 employees. Internally, Meridian promotes through dedicated programs that create welcoming workplaces for employees. These initiatives emphasize embracing among staff, with commitments to , , and support for underrepresented groups, including the 2SLGBTQIA+ community, as outlined in the organization's framework.

Financial Innovation and Service Awards

Meridian received the Best Credit Union of the Year award at the 5th Annual Canadian & Awards in 2019, recognizing its pioneering digital innovations in the financial sector. This accolade, sponsored by Central 1, highlighted Meridian's leadership in leveraging technology to enhance member services and operational efficiency. In 2021, Meridian was named one of the Best Places to Work in Retail by London Inc. Magazine, acknowledging its commitment to high-quality service delivery in retail banking environments. The following year, in 2023, the credit union earned the United Way Niagara Community Partnership Award for integrating its Period Promise campaign—providing menstrual products through banking services—into broader community support initiatives, demonstrating innovative service alignment with social needs. Meridian's focus on competitive financial products was affirmed in 2024 when it received the Surviscor Award as the top-rated in for rates and fees, based on independent analysis of member value. In 2025, Meridian joined the EDM Association as its newest member. In October 2025, it received the Cooperative Spirit Award from the Ontario Cooperative Association.

Community Engagement

Sponsorships and Naming Rights

Meridian Credit Union has secured prominent for several cultural and recreational venues across , enhancing its visibility through long-term partnerships. In 2019, the entered a 15-year, $30.75 million agreement with TO Live, renaming the Sony Centre for the Performing Arts in as Meridian Hall, effective September 15, 2019; this deal also includes for the Toronto Centre for the Arts as the Meridian Arts Centre in . Similarly, in 2014, Meridian committed $5.23 million over 25 years to the City of for to the , a multi-purpose arena that opened that year and serves as the home of the Ontario Hockey League's . In , Meridian acquired 25-year for Meridian Place—a public multi-use space stretching from Dunlop Street East to Lakeshore Drive—in a 2014 agreement valued at $750,000 over 10 years, with the venue's enhancements completed by 2022 to support community events and gatherings. The credit union actively supports sports initiatives, particularly in , through partnerships with teams. It has served as the presenting sponsor for the since at least the 2017-2018 season, providing ticket donations to local minor hockey programs and hosting fan engagement events. Additional involvement includes sponsorship of community-focused games, such as the 2024 for Chalmers event with the , which raises funds for local food banks. In , Meridian backs regional tournaments, notably as the title sponsor of the 2025 Meridian Credit Union Classic, a junior college event hosted by in , featuring teams like Cloud County Community College and drawing crowds for early-season competition. In the arts sector, Meridian has provided ongoing support to organizations like the Arts Foundation, funding cultural programs that promote accessibility and community storytelling. Meridian's Commitment to Communities program underscores its dedication to cultural and sports initiatives, allocating funds from its broader annual community investments—totaling $4.5 million in , including $2.7 million specifically for corporate sponsorships—to foster local engagement and resilience. This includes targeted support for events that build ties, such as arts festivals and athletic competitions, with examples like the $10,000 contribution to the Niagara 2022 Canada Summer Games volunteer program. Complementing these efforts, Meridian partnered with the Chamber of Commerce in May 2021 to offer business affinity programs, providing exclusive banking perks and reduced-cost financial solutions to chamber members, thereby supporting small businesses in cultural and sports-related sectors.

Philanthropy and Community Programs

Meridian Credit Union has committed significant resources to philanthropy and community programs, aligning these efforts with its (ESG) priorities. In 2024, the credit union reinvested $3.3 million from pre-tax profits into community initiatives, exceeding the Imagine Canada standard of 1% by contributing 4% of pre-tax earnings. This investment supported a range of social impact partnerships totaling $1.9 million, employee donation matching of $295,400, and over 5,198 volunteer hours across 445 organizations. As part of its ESG focus, Meridian achieved a in absolute Scope 1 and 2 (GHG) emissions to 1,284 tonnes CO2e in 2024, down from 1,340 tonnes the previous year, through operational efficiencies and carbon offset projects in the and . Key programs highlight Meridian's dedication to health, inclusivity, and poverty alleviation. The credit union provides ongoing donations to the Alzheimer Society of , supporting initiatives like awareness events and fundraising for care. In 2023, Meridian received the Pride Niagara Unity Award in the Commitment category for its leadership in fostering LGBTQ+ support and visibility within the Niagara community. That same year, Meridian partnered with Niagara on the Promise campaign, donating $10,000 as the presenting sponsor to combat period poverty by distributing free menstrual products to thousands of women and girls across the region. Meridian's Small Business Big Impact Awards program exemplifies its support for regional entrepreneurs, particularly in its 2025 edition. Launched to recognize innovative small businesses across , the initiative awards $200,000 in total funding, including $10,000 to each of 15 regional winners and an additional $50,000 grand prize determined by public vote. Nominations closed on October 31, 2025, with selections emphasizing community impact, , and growth potential. This program provides not only financial exposure but also and networking opportunities to bolster local . Through its ESG scorecard, Meridian advances environmental stewardship and via targeted products and services. In 2024, the managed $448 million in assets linked to and , including responsible investment portfolios and low-carbon financing options such as energy-efficient retrofits. These efforts prioritize accessible financial solutions for underserved communities, including newcomers and small businesses, while promoting broader goals like by 2050.

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