More Life
More Life is a commercial mixtape by Canadian rapper and singer Drake, released on March 18, 2017, through Young Money Entertainment and Cash Money Records.[1] Marketed by Drake as a "playlist" rather than a traditional album, it consists of 22 original tracks spanning over 81 minutes and incorporates diverse influences including hip-hop, R&B, dancehall, UK grime, and South African house music.[1][2][3] The project features collaborations with a range of artists, such as Giggs on "No Long Talk," Black Coffee and Jorja Smith on "Get It Together," Quavo and Travis Scott on "Portland," Kanye West on "Glow," and 21 Savage on "Sneakin'."[4] Notable tracks include the lead single "Passionfruit," which blends tropical house elements, and the introspective closer "Do Not Disturb," reflecting on Drake's career and personal life.[4] Inspired by Jamaican patois and the phrase "more life" popularized by dancehall artist Vybz Kartel, the mixtape was first previewed on Drake's OVO Sound Radio show.[1] Upon release, More Life debuted at number one on the US Billboard 200 chart, selling 505,000 album-equivalent units in its first week, and all 22 tracks simultaneously entered the Billboard Hot 100, setting a record for the most entries from a single album at the time.[5] By October 2025, it had accumulated over 400 weeks on the Billboard 200, underscoring its enduring popularity.[6] Critically, the mixtape received generally positive reviews for its sonic diversity and return to experimental sounds following Drake's previous album Views, with publications praising its vibrant energy and global influences.[3]Development
Background and concept
Following the release of his 2016 album Views, Drake announced More Life in October 2016 as his next project, positioning it as a "warm-up" to a forthcoming full-length album and explicitly describing it as a playlist rather than a traditional album to emphasize its curated, non-linear structure.[7][8] The concept emerged from Drake's desire to bridge the gap between mixtapes and albums, allowing for a more flexible collection of original tracks, features, and inspirations without the constraints of conventional album formatting.[9] The project's inspirations drew heavily from the UK music scene, particularly grime and dancehall elements, while grounding itself in Drake's Toronto roots and personal experiences during 2016.[10][7] These experiences infused the playlist with a sense of global wanderlust and emotional introspection, blending his Canadian heritage with international sounds to create a diasporic hip-hop tapestry.[11][12] Conceptualized in late 2016 amid the success of Views, More Life was teased through cryptic social media posts and episodes of OVO Sound Radio, where Drake premiered early tracks during his 30th birthday special on October 23, building anticipation over several months.[13][14] Key collaborators, including longtime producer Noah "40" Shebib and OVO co-founder Oliver El-Khatib, were involved from the outset as executive producers, shaping the project's vision through their deep ties to Drake's creative process.[15][16] By framing More Life as a playlist, Drake introduced a novel format to mainstream hip-hop, prioritizing streaming-era accessibility with a loose, DJ-like flow of 22 tracks that mixed his vocals with guest appearances, encouraging repeated listens on platforms like Apple Music without rigid sequencing.[17][18] This approach marked a shift toward hybrid releases in the genre, reflecting the rise of on-demand curation and challenging traditional album boundaries to align with how fans consumed music in 2017.[19]Recording and production
Recording for More Life primarily took place in Toronto, Ontario, during 2016 and early 2017, with key sessions at S.O.T.A. Studios and Studio 306. Additional recording occurred at locations such as the Four Seasons Hotel in Toronto and Sandra Gale Studios at Yolo Estate in California. Engineering was handled by Noah "40" Shebib and Noel Cadastre for Evdon Music Inc., while mixing was overseen by Noel "Gadget" Campbell for Evdon Music Inc. and T.O. Music Group, predominantly at S.O.T.A. Studios.[20] Noah "40" Shebib served as executive producer for the project, guiding its overall sound and collaborating on multiple tracks. The production roster featured longtime associates like Boi-1da, who contributed beats for songs including "Free Smoke" and "Do Not Disturb," and Nineteen85, who co-produced tracks such as "Madiba Riddim" alongside Frank Dukes. International elements were incorporated through contributions from UK artists like Giggs on "No Long Talk," produced by Murda Beatz and Cubeatz, and Skepta on "Skepta Interlude," reflecting Drake's global influences during sessions.[21][20][22] The bulk of the work unfolded between October 2016, when early tracks like "Free Smoke," "Fake Love," "Two Birds, One Stone," and "Sneakin'" were previewed on OVO Sound Radio, and the project's completion in early 2017 ahead of its March release. Technical aspects included the integration of samples, such as the vocal excerpt from Moodymann's 2010 DJ set on "Passionfruit," produced by Nana Rogues. Guest features from artists like Quavo and Travis Scott on "Portland" were facilitated amid their touring schedules, with remote contributions enabling the playlist's collaborative scope.[13][23][22]Composition
Musical style
More Life fuses hip-hop and R&B with dancehall, afrobeats, grime, and house music, incorporating Toronto trap elements through its rhythmic foundations and melodic flows.[24][25] This genre-blending approach creates a global sonic palette, drawing from UK, Jamaican, and South African influences to produce a cohesive yet eclectic listening experience.[26] The production emphasizes atmospheric and minimalistic beats, often featuring tropical rhythms and UK garage-inspired grooves, as exemplified in "Passionfruit," which utilizes dancehall percussion and airy synths for a summery vibe.[25] Tracks like "Get It Together" integrate South African house elements, highlighted by pulsating 808 bass lines that enhance the album's playlist-friendly, club-oriented energy.[3] Heavy reliance on synthesizers and guest vocal integrations, such as layered harmonies, contributes to the record's immersive, mood-driven arrangements.[27] Compared to Drake's previous project If You're Reading This It's Too Late (2015), More Life evolves toward broader, more international sounds, shifting from introspective trap dominance to vibrant, genre-hopping vibes suited for streaming and global audiences.[24] The closer "Do Not Disturb" exemplifies this progression with its subdued, atmospheric instrumentation, blending sparse piano and subtle electronic textures for a reflective tone.[25]Lyrics and themes
The lyrics of More Life center on reflections on fame's exhausting demands, intricate relationships, the shadow of mortality, unyielding Toronto pride, and emerging fatherhood. In tracks like "Fake Love," Drake confronts the hollowness of success with lines such as "I'm up right now and you suck right now," highlighting the isolation and pressure of celebrity life.[28] Relationships form a core thread, explored through the lens of emotional vulnerability and distance, as in "Passionfruit," where he navigates the strains of separation with melodic introspection.[27] Mortality weaves in subtly, with the project's title evoking a defiant embrace of life's brevity amid burnout hints, reinterpreting the Jamaican phrase as a meditation on time's passage.[29] Toronto pride permeates the lyrics via specific nods to local culture, including neighborhoods like Galloway in "No Long Talk," the Bridle Path mansion in "Blem," and landmarks such as the Rogers Centre in "Do Not Disturb," underscoring Drake's rooted identity in the 6ix.[30] Fatherhood receives poignant attention, particularly in "Do Not Disturb," where Drake muses on legacy and protection, marking a personal milestone following the child's birth months earlier.[28] The narrative arc unfolds as a journey from confrontation to contemplation, bookended by the aggressive opener "Free Smoke"—where Drake declares his supremacy with bars like "I got enemies, got a lot of enemies / Got a lot of people tryna drain me of this energy"—and the introspective closer "Do Not Disturb," a weary sign-off reflecting on sacrifices and future uncertainties.[27] Midway, the tone shifts to lighter, more buoyant vibes in "Passionfruit" and "Teenage Fever," evoking youthful romance and fleeting joys against a tropical backdrop.[31] Drake employs sophisticated lyrical techniques, including intricate wordplay and cultural fusion, to enrich the storytelling. His bars often feature layered puns and metaphors, such as the self-referential "This is all God's doin', man, you can't plan it / But if the devil's in the details, then I'm Satanic" from "Do Not Disturb," blending bravado with irony.[32] Multilingual elements shine in patois-laden dancehall tracks like "No Long Talk," incorporating Jamaican slang to authentically channel global influences.[33] Guest verses provide stark contrasts, exemplified by Giggs' gritty grime delivery on "KMT," which injects raw, street-level intensity against Drake's smoother flow.[34] Personal anecdotes ground the lyrics in Drake's lived experiences, from European travels that inspired the playlist's eclectic sound—deepening ties to UK grime during his 2016 tour—to veiled references to ongoing feuds, like shots at rivals in "Free Smoke."[35] The overarching "more life" philosophy, drawn from Vybz Kartel's slang for wishing prosperity and longevity, promotes a mindset of abundance and resilience, urging full immersion in existence despite adversities.[36] This project signals an evolution in Drake's songwriting, leaning into heightened vulnerability and broader global outlooks rather than the combative rap of prior works, allowing for rawer emotional disclosures on personal growth and cultural hybridity.[37]Release and promotion
Artwork
The cover art for More Life features a sepia-toned photograph of Drake's father, Dennis Graham, captured in the 1970s, showing him seated at a wooden table, writing in a notebook while holding a pipe, dressed in a patterned silk jacket, large bow tie, and sporting a prominent mustache. The image is framed by a thick black border, with the project title rendered in bold white Neue Helvetica Black Extended font across the top and the subtitle "A playlist by October's Very Own" in flowing Snell Roundhand Script at the bottom, creating a clean, minimalist layout that mirrors the visual style of digital music playlists on streaming platforms.[38][39][40] This artwork symbolizes familial legacy and the theme of vitality, serving as a direct homage to Dennis Graham, a musician whose enduring influence on Drake underscores the project's emphasis on personal growth and "more life" beyond conventional boundaries. The choice of an archival family photo, rather than a contemporary image of Drake, ties into the branding's focus on introspection and heritage, evoking a sense of timeless urban sophistication amid the playlist's vibrant, global sound influences.[41][42] The design was conceptualized and executed by Drake in collaboration with the OVO team, drawing from the project's development during Drake's 2016 recording sessions in London, where UK grime and dancehall elements shaped the music; the final artwork was revealed on October 23, 2016, during episode 32 of OVO Sound Radio, aligning with the initial rollout of preview tracks. Alternate promotional visuals, such as those for OVO Sound Radio episodes and social media graphics, adapted the core image with overlaid text and subtle Toronto skyline motifs to reinforce Drake's hometown identity within the project's international scope.[42][43] Physical editions of More Life, including limited CD releases in 2017 and vinyl pressings issued in subsequent years, replicate the primary cover art on the outer packaging, with inner sleeves featuring the tracklist and subtle notes reiterating the playlist concept as a curated extension of Drake's creative evolution. These editions maintain the branding's sleek, non-traditional aesthetic, distinguishing them from standard album packaging to emphasize the project's streaming-era origins.[44][45]Announcement and marketing
The project's formal introduction occurred earlier, on October 23, 2016, during a special birthday episode of OVO Sound Radio, when Drake announced More Life as a "playlist" rather than a traditional album, promising a December release and unveiling three new tracks: "Two Birds, One Stone," "Wednesday Night Interlude" (featuring PartyNextDoor), and "Someway, Somehow" (featuring 21 Savage). He described it in interviews as a continuation of his summer 2016 project Summer Sixteen Tour-inspired vibe, drawing from UK and Caribbean music scenes to create a "playlist more life" experience.[9] However, on December 14, 2016, OVO Sound announced a delay to early 2017, citing the need for additional curation.[13] Throughout early 2017, hype continued through OVO Sound Radio episodes and cryptic social media activity. On January 7, 2017, during Episode 36 hosted by Oliver El-Khatib, further teases confirmed More Life was imminent without a specific date.[46] Drake amplified anticipation with Instagram posts, including a deleted cryptic message in Swedish on March 4 hinting at an upcoming drop, followed by a trailer video on March 11 revealing the March 18 release date and featuring visuals tied to the project's artwork.[47] These posts, shared across Drake's personal account (over 50 million followers at the time) and OVO's official Instagram (approximately 2 million followers), generated millions of views and engagements without relying on paid traditional advertising.[48] Marketing efforts centered on digital platforms and streaming partnerships to build global buzz, with collaborations providing exclusive previews on Apple Music via OVO Sound Radio's Episode 39 premiere on March 18, while simultaneous availability on Spotify ensured broad accessibility.[49] Drake appeared in media events like a February 2017 DJ Semtex interview, where he reiterated the "playlist more life" tagline and discussed its hybrid format blending his music with OVO label contributions.[50] The strategy avoided conventional TV or print ads, instead leveraging organic social media virality and targeted digital outreach, particularly toward UK and Caribbean audiences through event tie-ins like a February 17 teaser performance at London's Paper Soho club.[51] This approach reached tens of millions via shares and streams in the lead-up, emphasizing Drake's direct-to-fan connection.[52]Singles
The lead single from More Life, "Sneakin'" featuring 21 Savage, was released digitally on October 29, 2016, following its premiere on OVO Sound Radio earlier that month. Produced by London on da Track, the track blends trap beats with introspective lyrics about relationships and caution. It debuted at number 52 on the Billboard Hot 100 and ultimately peaked at number 28, spending 12 weeks on the chart. The song received significant radio airplay on rhythmic and urban contemporary stations, contributing to its streaming success, and was later certified platinum by the RIAA for over one million units sold in the United States. A lo-fi music video directed by GAB3 was released exclusively on Apple Music on November 13, 2016, depicting Drake and 21 Savage in dimly lit, grainy scenes evoking Atlanta's nightlife and underground vibe, which garnered over 50 million views within its first year. Prior to the full project release, Drake issued "Two Birds, One Stone" as a non-album single on October 29, 2016, also premiering via OVO Sound Radio on October 23. The track, a pointed diss aimed at rivals including Pusha T and Kid Cudi, features minimalist production with piano loops and aggressive flows, positioning it as a promotional teaser for More Life. It entered the Billboard Hot 100 at number 73 and marked Drake's response in ongoing feuds, boosting anticipation through social media buzz and streaming platforms like Spotify. No official music video was produced, but the song's raw lyrical content drove organic promotion via fan shares and radio spins. Following More Life's March 18, 2017, release, "Portland" featuring Quavo and Travis Scott was sent to rhythmic contemporary radio as the fourth official single on May 16, 2017. The song's booming bass and collaborative verses highlight themes of success and loyalty, debuting at number 9 on the Billboard Hot 100—its peak position—and holding for 16 weeks. It benefited from targeted streaming campaigns on Apple Music and Spotify, amassing over 200 million global streams in its first year, and earned a gold certification from the RIAA in February 2018. Although no traditional music video was released, the track debuted live at OVO Fest 2017 in Toronto on August 7, where Drake performed it alongside Travis Scott, energizing the crowd with guest appearances that amplified its promotional reach. "Passionfruit" served as a promotional single, impacting rhythmic radio on March 28, 2017, shortly after the playlist's launch. With its tropical house-inspired production by Nana Rogues, the mellow track explores long-distance romance and peaked at number 8 on the Billboard Hot 100, becoming one of More Life's biggest streaming hits with sustained play on urban radio. It has since achieved diamond status from the RIAA in October 2025, signifying 10 million certified units in the U.S., underscoring its enduring popularity through viral TikTok usage and playlist inclusions.Critical reception
Contemporary reviews
Upon its release in March 2017, More Life received generally positive reviews from music critics, earning an aggregate score of 79 out of 100 on Metacritic based on 25 reviews, reflecting a consensus of "generally favorable" reception.[53] Critics praised the project's eclectic playlist format, which incorporated diverse global influences such as UK grime, Afrobeats, and dancehall, marking a vibrant shift from the more uniform sound of Drake's previous album Views. Pitchfork's Jayson Greene awarded it 7.8 out of 10, highlighting its energetic course correction and standout tracks like "Passionfruit," which he described as a "total immersion into Drake's world-pop lifestyle."[24] Similarly, Rolling Stone's Rob Sheffield lauded it as Drake's "finest longform collection in years," appreciating its cheerfully indulgent 22 tracks as a masterful showcase of varied grooves and playful collaborations.[25] AllMusic's Tim Sendra noted the international elements like the island-inflected "Get It Together" and the smooth "Passionfruit," but critiqued the project as frustrating, highlighting Drake's flaws despite its popularity.[54] Billboard's Andrew Unterberger positioned it as an innovative streaming-era release, commending its fluid structure as a bridge between traditional albums and modern playlists, tailored for repeated plays in the digital age.[28] However, some reviewers critiqued the project for filler tracks and a perceived lack of cohesion due to its sprawling length. The Guardian's Alexis Petridis called it "high-quality filler," suggesting that while the music was strong overall, listeners would need to skip certain sections to maintain engagement.[55] The New York Times, in its Popcast analysis, noted the playlist's ambitious but uneven blend of styles, viewing it as a transitional effort that reinforced Drake's market supremacy without fully innovating beyond his established formula.[56] In the context of 2017, More Life was often seen as a strategic playlist bridging full-length albums, capitalizing on Drake's unchallenged position in hip-hop and pop.Year-end and retrospective lists
At the end of 2017, More Life appeared on numerous year-end lists, underscoring its dominance in streaming and its role in shaping hip-hop's global sound despite some critics noting its sprawling structure. It ranked No. 27 on Rolling Stone's 50 Best Albums of 2017, praised for its genre-blending experiments with grime and tropical house.[57] Complex placed it at No. 10 in their best albums of the year, highlighting its eclectic playlist format as a fresh evolution in Drake's catalog.[58] Pitchfork included it at No. 38 on their 50 Best Albums of 2017, describing it as a breezy immersion into Drake's world-pop aesthetic following the denser Views.[59] Additionally, Apple Music named it the top album of 2017 globally, citing its innovative surprise release and massive streaming numbers.[60] In retrospective assessments, More Life has gained appreciation for pioneering the modern playlist era in hip-hop, moving beyond initial critiques of inconsistency toward recognition as a culturally pivotal project that influenced streaming curation and artist collaborations. Its enduring chart presence, surpassing 400 weeks on the Billboard 200 as of October 2025, has further solidified its status as a streaming-era staple.[6] By 2022, on its fifth anniversary, Vibe reappraised the album through a track-by-track ranking, emphasizing tracks like "Passionfruit" and "Fake Love" as enduring highlights that captured Drake's playful, borderless vibe.[61] Rolling Stone's 2023 ranking of Drake's discography positioned More Life at No. 8 overall, lauding its versatility and expansive 22-track length as a quintessential example of his global yacht-pop hip-hop statement.[62] Complex echoed this in their 2024 update to Drake's albums ranked, placing it at No. 9 and noting how its diverse influences—from UK grime to Afrobeat—foreshadowed hip-hop's internationalization in the streaming age.[63] Post-2020 reviews have shifted the consensus from viewing it as a transitional "mixtape" to a foundational work that normalized non-traditional album formats, with its curator-like approach inspiring subsequent projects by artists blending rap with world sounds.[3]Legacy and impact
Accolades and nominations
More Life earned a platinum certification from the Recording Industry Association of America (RIAA) on October 30, 2023, recognizing one million equivalent album units in the United States.[64] The project received a nomination for Top Billboard 200 Album at the 2018 Billboard Music Awards.[65] More Life was nominated for Favorite Rap/Hip-Hop Album at the 2017 American Music Awards. Apple Music named More Life its top album of 2017 globally.[60] The track "Passionfruit" from More Life was certified diamond by the RIAA on October 24, 2025, denoting 10 million units.[66]Cultural influence
More Life pioneered the use of the "playlist" format for major artist releases, blurring the lines between albums and curated streaming collections, which encouraged subsequent artists to adopt non-traditional structures for frequent, collaborative drops. This approach, marketed explicitly as a playlist by Drake and Apple Music, rewarded consistent content output in the streaming era and influenced projects like Travis Scott's Astroworld, which adopted a fluid, guest-heavy format reminiscent of More Life's eclectic 22-track sprawl.[67][68][69] The project significantly boosted the visibility of afrobeats and UK rap in the mainstream U.S. market, with features from artists like Jorja Smith, Skepta, and Giggs leading to substantial streaming increases—such as a 146% surge for Giggs post-release—and helping integrate these genres into hip-hop's global sound. Tracks incorporating afrobeats elements, like "Get It Together" with Black Coffee and "Madiba Riddim," exemplified Drake's cross-cultural curation, paving the way for broader adoption of African rhythms in Western pop. This influence extended into the 2020s, as More Life's fusion style informed follow-up hits echoing the dancehall-afrobeats hybrid of earlier singles like "One Dance."[70][71][26] Culturally, the title phrase "more life" evolved into a motivational slogan synonymous with OVO's brand, appearing in memes, apparel lines, and social media as a symbol of resilience and abundance, while the playlist's numerous Toronto shoutouts further entrenched the city's identity in global hip-hop aesthetics. In the industry, More Life accelerated the shift toward playlist-driven revenue models, with its success—still charting over 400 weeks on Billboard in 2025—crediting it in analyses for ushering hip-hop into an era of endless, algorithm-friendly content over rigid album cycles.[30][72][68][6] Discussions around More Life have included debates on cultural appropriation, particularly Drake's use of dancehall and Caribbean influences, with critics arguing it exemplifies "embodied Caribbeanization"—a form of intra-racial borrowing that commodifies diasporic sounds without full contextual depth. These conversations, revisited in 2024 analyses of Drake's broader career and continuing into 2025 with Drake addressing "culture vulture" claims in a September interview where he expressed sensitivity to such criticisms, highlight tensions between appreciation and exploitation in global music flows, though proponents view it as legitimate diasporic exchange.[73][74][75][76][77]Commercial performance
Chart performance
More Life debuted at number one on the US Billboard 200 chart dated April 8, 2017, earning 505,000 album-equivalent units in its first full week of release.[78] The project held the top position for three consecutive weeks, marking Drake's seventh consecutive number-one album on the chart.[79] In its fourth week, it slipped to number two before continuing a gradual descent, though it demonstrated sustained performance through streaming activity. Internationally, More Life achieved strong chart success, debuting at number one on the Canadian Albums Chart.[80] It peaked at number two on both the UK Albums Chart, where it spent 99 weeks in total, and the ARIA Albums Chart in Australia.[81][82] The project entered the top ten on albums charts in over 90 countries worldwide, reflecting its broad global appeal driven by digital streaming platforms.[83] On Billboard's 2017 year-end chart, More Life ranked fourth on the Billboard 200, underscoring its dominant performance that year. The album's longevity extended into subsequent years, with streaming-fueled rebounds allowing it to re-enter the Billboard 200 multiple times between 2018 and 2020. By October 2025, More Life had accumulated over 400 weeks on the Billboard 200, highlighting its enduring popularity amid ongoing anniversary streams and playlist rotations.[6]| Chart (2017) | Peak Position | Weeks on Chart |
|---|---|---|
| US Billboard 200 | 1 | 400+ (as of 2025) |
| Canadian Albums (Billboard) | 1 | N/A |
| UK Albums (OCC) | 2 | 99 |
| Australian Albums (ARIA) | 2 | N/A |