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Motorola One

The Motorola One is a series of mid-range Android smartphones manufactured by Motorola Mobility, launched in 2018 as part of Google's Android One program. The series debuted with the Motorola One model, announced on August 2, 2018, and released globally in October 2018, with a commitment to two years of major OS updates and three years of security patches across devices. Spanning 2018 to 2021, the lineup includes over ten models such as the One Power, , One Action, One Zoom, and One 5G Ace, targeting budget-conscious consumers with clean software experiences, reliable performance, and features like notch displays and expandable storage. The initial Motorola One launched in the in November 2018 for $399.

History and background

Development

Following Lenovo's acquisition of from in January 2014 for approximately $2.91 billion—a deal completed in October 2014—the company began emphasizing affordable smartphones to revive the brand amid declining sales of its premium Moto X series. The Moto X, launched as a high-end customizable device in 2013, underperformed in the market, prompting a strategic pivot toward budget and mid-range offerings like the Moto G and Moto E lines to capture volume in competitive segments. In 2017, Motorola decided to develop Android One-compatible devices, building on the Moto X4's introduction as its first entry in Google's program, to target emerging markets in and with clean, updated software experiences at accessible prices. This move aligned with Android One's original goal of providing reliable, stock on affordable hardware for regions with growing smartphone adoption. The Motorola One series emerged as the successor to the , positioning itself as the new upper mid-range lineup with a strong emphasis on near-stock to ensure timely updates and simplicity. Early development prioritized signature features like advanced multi-camera configurations—culminating in quad-camera setups for later models, such as the Motorola One Zoom—and Motorola's TurboPower fast-charging technology to differentiate in battery life and photography. The series was officially announced at IFA 2018 in as part of Google's initiative, marking Motorola's expanded commitment to the program.

Market positioning

The Motorola One series was strategically positioned to target budget-conscious consumers in emerging and developed markets, particularly in , , and , where affordability and reliability were key priorities for mid-range buyers. Priced between approximately $300 and $500 USD depending on the model and region, the series aimed to capture users seeking value without compromising on essential features, with the original Motorola One launching at around €299 in , , and . This pricing placed it in direct competition with other mid-range offerings, appealing to first-time buyers and upgraders in price-sensitive demographics. A core differentiator was the series' emphasis on a clean, stock experience through its partnership with under the program, which minimized bloatware and custom skins prevalent in rivals like Samsung's A-series (with its feature-heavy ) or Xiaomi's Mi lineup (burdened by overlays). This approach provided a near-pure interface, free from unnecessary pre-installed apps, contrasting sharply with the customized, sometimes cluttered software of competitors. The certification ensured two years of major OS updates and three years of security patches from launch, promoting long-term reliability and security for users who prioritized software simplicity and timely maintenance over the experimental features in premium flagships. Key selling points in the segment included enhanced capabilities, such as versatile camera setups with features like ultra-wide lenses in later models, and robust life, often exceeding a full day of usage with capacities around 4,000mAh or more. These elements were marketed to attract enthusiasts and heavy users on a budget, positioning the series as a practical to more expensive devices. To counter the dominance of and in emerging markets, expanded the lineup with regional variants and additional models in 2019, broadening availability across and to gain traction in high-growth areas where clean software and reliable performance could challenge feature-packed but software-bloated alternatives.

2018 models

Motorola One

The Motorola One was announced on August 31, 2018, at the IFA trade show in , , marking it as the inaugural device in Motorola's smartphone series and serving as the lineup's initial flagship model with a focus on clean software and mid-range hardware. It became available for purchase starting in October 2018, targeting consumers seeking an affordable entry into premium-like features without bloatware. The device featured a 5.9-inch LCD display with a 720 x 1520 pixel resolution and a 19:9 , branded as Max Vision for its design and immersive viewing experience. It was powered by the 625 octa-core processor, paired with either 3 GB or 4 GB of and 32 GB or 64 GB of internal storage, expandable via microSD up to 256 GB. The camera system included a dual rear setup with a 13 MP primary sensor (f/2.0, PDAF) and a 2 MP depth sensor for portrait effects, supported by an LED flash; the front housed an 8 MP sensor (f/2.0) with its own dedicated LED flash for improved low-light selfies. A 3,000 mAh battery provided all-day usage, complemented by 15W TurboPower fast charging. As Motorola's first phone to join the Android One initiative, the Motorola One shipped with a stock Android 8.1 Oreo experience, emphasizing timely updates and simplicity. The penta-camera setup—comprising the dual rear lenses, front camera, rear flash, and front flash—highlighted its emphasis on versatile photography in a compact form factor measuring 149.1 x 72 x 8 mm and weighing 162 grams. Available in black and white finishes, it was initially priced at approximately €299 in Europe, positioning it as an accessible mid-range option. The model launched in Europe, Latin America, Asia Pacific markets, and the United States to broaden Motorola's reach in regions favoring value-driven Android devices.

Motorola One Power

The Motorola One Power was announced in August 2018 and released in September 2018, coinciding with the launch of the base Motorola One model. It was primarily targeted at markets in and select Asian regions, where it was positioned as an affordable mid-range device emphasizing battery endurance for extended media consumption and daily use. In , it debuted at an initial price of approximately ₹15,999, making it accessible to budget-conscious consumers seeking reliable performance. The device features a 6.2-inch Max Vision LTPS LCD display with a resolution of 1080 x 2246 pixels and a 19:9 , protected by Corning 3 for enhanced durability. It is powered by the Qualcomm 636 octa-core processor (4x1.8 GHz 260 Gold & 4x1.6 GHz 260 Silver), paired with 509 GPU, and available in variants with 3 GB RAM and 32 GB storage, or 4 GB or 6 GB RAM with 64 GB storage, expandable via microSDXC. The rear camera setup includes a dual configuration with a 16 MP primary sensor (f/1.8, PDAF) and a 5 MP depth sensor, supported by an LED flash, supporting video at 30 fps, while the front houses a 16 MP camera (f/2.0) also capable of recording. As part of the program, it shipped with Android 8.1 and received updates up to Android 10, ensuring a stock-like experience with timely security patches. A standout aspect of the Motorola One Power was its 5000 mAh non-removable , the largest in the initial Motorola One series at launch, designed to deliver all-day usage even under heavy media and multitasking loads. It supports 15W TurboPower fast charging for quicker recharges, and the device's glass back design (also 3) contributes to a premium feel while aiding heat dissipation during prolonged sessions. Additional features include a rear-mounted fingerprint sensor, support in select regions, and a 3.5 mm headphone jack, catering to practical user needs in emerging markets.

2019 models

Motorola One Vision

The Motorola One Vision was announced in May 2019 and began shipping globally in June 2019, with an initial emphasis on markets where it became available as early as mid-May. Positioned as a mid-range device, it succeeded the 2018 Motorola One models by introducing refinements aimed at improving display aesthetics and photographic performance while maintaining affordability, with a launch price of approximately €299. Key hardware specifications include a 6.3-inch LCD display with a 21:9 and 2520 x 1080 resolution, featuring a punch-hole design for the front camera to achieve a more bezel-less appearance. The device is powered by the 9609 octa-core processor, paired with 4 GB of and 128 GB of internal , expandable via microSD. Its camera setup consists of a dual rear configuration with a 48 MP primary and a 5 MP depth , alongside a 25 MP for selfies. The battery capacity stands at 3500 mAh, supporting 15W fast charging, which aligned with the series' trend of balancing endurance with compact form factors seen in prior models. A standout feature of the Motorola One Vision was its adoption of a punch-hole camera, marking the first in the Motorola One series to prioritize this modern design for an immersive viewing experience without a . Additionally, the rear camera incorporated Quad technology, which bins four pixels into one to enhance low-light photography by producing brighter, more detailed 12 MP images from the 48 MP sensor. These elements contributed to its appeal as an evolutionary step in the lineup, focusing on visual and imaging upgrades for everyday users.

Motorola One Action

The Motorola One Action was released in October 2019 as part of Motorola's series, targeting consumers in and who sought an affordable device optimized for action-oriented video capture. It became available starting in early October in select regions, following an announcement in August 2019, with initial pricing set at around €299 for the 4 and 128 storage variant. This model emphasized hands-free , distinguishing it within the lineup by integrating specialized for dynamic, on-the-go recording without the need for additional action cameras. The device features a 6.3-inch LCD display with a 21:9 CinemaVision and Full HD+ resolution of 1080 x 2280 pixels, providing an immersive viewing experience for video content. It is powered by the 9609 octa-core processor (4x2.2 GHz Cortex-A73 and 4x1.6 GHz Cortex-A53) paired with a Mali-G72 GPU, 4 GB of , and 128 GB of internal expandable via microSD up to 512 GB. The capacity is 3500 mAh, supporting 10W rapid charging for all-day usage under typical conditions. A key highlight is the triple rear camera setup, consisting of a 12 primary (f/1.8, PDAF), a 5 depth , and a pioneering 117° ultra-wide with a side-mounted orientation. This , the first of its kind in the Motorola One series, enables hands-free, point-and-shoot video recording from the hip—ideal for activities like running or biking—while enhanced video stabilization ensures smoother footage. The front-facing 12 camera (f/2.0) supports standard and video calls. The design incorporates a punch-hole selfie camera, evolving the style from the preceding Motorola One Vision for a more seamless screen experience. Running stock 9.0 Pie out of the box with certification, it promised timely updates and a clean software interface enhanced by Moto Experiences for gesture-based controls.

Motorola One Zoom

The Motorola One Zoom was announced on September 5, 2019, and released shortly thereafter on September 6, 2019, primarily targeting the market as a premium addition to the Motorola One series. It positioned itself as a device emphasizing advanced capabilities, introducing enhanced camera versatility for users seeking better zoom and multi-lens options beyond the video-oriented Motorola One Action. Priced initially at around €399, it offered competitive value in the sub-$500 segment, appealing to enthusiasts in select countries. The device features a 6.4-inch pOLED display with a resolution of 1080 x 2340 pixels, providing a sharp Full HD+ viewing experience with an 85% screen-to-body ratio and an on-display fingerprint sensor for seamless unlocking. Powered by the Qualcomm Snapdragon 675 processor, it includes 4 GB or 6 GB RAM options paired with 128 GB of internal storage, expandable via microSD, to handle everyday multitasking and light gaming efficiently. The rear camera setup stands out as a quad array: a 48 MP primary sensor with optical image stabilization (OIS) and Quad Pixel technology for low-light performance, an 8 MP telephoto lens offering 3x optical zoom and up to 10x hybrid zoom, a 16 MP ultra-wide lens for broader shots, and a 5 MP depth sensor for portrait effects. The front houses a 25 MP selfie camera with Quad Pixel binning for detailed self-portraits. A 4000 mAh battery supports up to two days of moderate use, bolstered by 15W TurboPower fast charging. What set the Motorola One Zoom apart in the category was its pioneering inclusion of a dedicated , marking the first time integrated such hardware in a non-flagship to enable lossless optical zoom without relying solely on digital cropping. This system, combined with across key lenses, allowed for stable, high-quality zoomed photography, distinguishing it from contemporaries focused on either ultra-wide video like the One Action or basic point-and-shoot setups. The phone's satin glass back in colors like Cosmic Purple enhanced its premium feel, while features like a 3.5 mm headphone jack and P2i nano-coating for splash resistance added practical durability.

Motorola One Macro

The Motorola One Macro is a budget smartphone in the Motorola One series, released in October 2019 and targeted primarily at emerging markets including and . It was designed to offer accessible entry-level features with a focus on , distinguishing it from higher-end siblings like the Motorola One Zoom by prioritizing close-up imaging over telephoto capabilities. The device features a 6.2-inch HD+ LCD with a of 720 x 1520 pixels, powered by the Helio P70 octa-core processor. It includes 4 of and 64 of internal , expandable via microSD up to 512 , alongside a 4000 mAh for all-day usage. The camera setup comprises a triple rear array with a 13 MP primary , a dedicated 2 MP for detailed shots at a minimum focus distance of 5 , and a 2 MP depth for portrait effects; the is an 8 MP unit. Additional build qualities include a water-repellent design via P2i nano-coating, enhancing durability in everyday conditions. Priced at around $169 upon launch, the Motorola One Macro aimed to deliver value-driven accessibility for users seeking basic functionality with specialized tools in price-sensitive regions.

Motorola One Hyper

The Motorola One Hyper is a Android developed by and released in December 2019. It was initially launched in markets including the , , and select Latin American countries, with availability expanding to shortly thereafter. The device was positioned as an affordable option emphasizing camera versatility and a notch-free display experience within the Motorola One series. Key hardware specifications include a 6.5-inch HD+ LCD display with a of 720 x 1600 pixels and a 19.5:9 , providing a screen-to-body ratio of approximately 81%. It is powered by the 675 octa-core processor (clocked up to 2.0 GHz), paired with 4 GB of LPDDR4X RAM and 128 GB of eMMC 5.1 internal storage, expandable via microSDXC up to 512 GB. The rear camera setup features a quad arrangement: a 64 primary sensor with Quad Pixel technology for low-light performance, an 8 ultrawide (117° ), a 5 dedicated for close-up shots (similar to the one introduced in the preceding Motorola One model), and a 2 depth sensor for portrait effects. Up front, it includes a 32 pop-up motorized camera, marking the first implementation of this mechanism in the One series to achieve an uninterrupted display surface. The phone is equipped with a 4,000 mAh supporting 15W TurboPower fast charging, though no charging option is available. At launch, the Motorola One Hyper was priced at approximately $400 in the and R$2,499 in , reflecting its target as a value-oriented device with premium camera features like mode for enhanced low-light photography. The device runs out of the box with a stock-like .

2020–2021 models

Motorola One Fusion

The Motorola One Fusion is a Android smartphone announced by Motorola in July 2020 and released later that month. It was primarily targeted at value-conscious consumers in markets such as and , positioning itself as an affordable option with a focus on battery endurance and camera versatility. The device features a 6.5-inch LCD display with an HD+ resolution of 720 x 1600 pixels and a 20:9 , incorporating a punch-hole for the front camera to maximize screen real estate. Powered by the 710 chipset (a 10 nm octa-core processor with 360 cores clocked up to 2.2 GHz and 616 GPU), it handles everyday tasks and light gaming adequately but is not optimized for intensive workloads. Memory configurations include 4 GB of paired with 64 GB or 128 GB of internal , expandable via microSDXC, allowing users to manage apps and media without frequent storage concerns. On the rear, the Motorola One Fusion sports a quad-camera setup led by a 48 primary (f/1.7, PDAF) for detailed shots in good lighting, accompanied by an 8 ultra-wide (f/2.2, 118˚ ) for broader scenes, a 5 camera (f/2.4) for close-up , and a 2 depth (f/2.4) to enhance portrait effects with . The 8 front-facing camera (f/2.0) with fixed focus supports basic selfies and video calls. These cameras emphasize practical versatility over flagship-level performance, with features like LED flash, , and modes available on the main setup. A standout aspect is the 5000 mAh non-removable battery, which Motorola highlighted for delivering over two days of mixed usage on a single charge, supported by 10W wired charging—prioritizing longevity for users in emerging markets with variable access to power. The phone runs out of the box, overlaid with 's My UX skin, which adds gesture-based navigation, Moto Actions (like chop for flashlight), and Peek Display for notifications without unlocking, while keeping the interface close to stock for smooth performance. It measures 165 x 75.9 x 9.4 mm, weighs 202 g, and includes a rear-mounted sensor, 3.5 mm headphone jack, and USB Type-C port. Initial pricing positioned it as a budget-friendly , starting at approximately ₹12,999 (around $175 USD) for the 4 GB/64 GB variant in , with pricing around €200 (about $220 USD) depending on the region and configuration. Availability began through online retailers like in and select carriers in Europe shortly after launch.

Motorola One Fusion+

The Motorola One Fusion+ is a Android announced by on June 8, 2020 and released globally in June 2020, with a primary focus on the market where it launched on June 16 and went on sale from June 24. Positioned as an enhanced variant of the Motorola One Fusion, it emphasizes superior performance for gaming and multitasking through its upgraded chipset, while maintaining a value-oriented design with a pop-up camera and large battery. Initial pricing in started at around ₹16,999 for the 6 RAM + 128 storage . The device sports a 6.5-inch LCD display with a Full HD+ of 1080 x 2340 pixels, a 19.5:9 , and support for vibrant visuals in media consumption. At its core is the 730G octa-core processor (up to 2.2 GHz), paired with options of 4 GB or 6 GB (LPDDR4X) and 128 GB internal storage using UFS 2.1 technology—the first in the Motorola One series to adopt this faster storage standard over the base model's eMMC, resulting in quicker app launches and file operations. It also includes speakers tuned for enhanced audio during and video playback. The rear camera array comprises a 64 main sensor (f/1.8, PDAF), 8 MP ultra-wide (f/2.2, 118˚ ), 5 macro (f/2.4), and 2 MP depth sensor (f/2.4), enabling versatile from landscapes to close-ups, with video recording at 30 . The front houses a motorized 16 MP pop-up camera (f/2.0) for uninterrupted screen . Powering the is a 5000 mAh supporting 15 W TurboPower fast charging via USB Type-C, delivering over a day of typical use.

Motorola One 5G Ace

The Motorola One 5G Ace was released in January 2021 as an unlocked targeted primarily at the North market, with initial availability through retailers like , , and carriers including and later . It launched at a suggested retail price of $399.99, positioning it as an affordable entry into connectivity amid the early rollout of next-generation networks in the . The device features a 6.7-inch LCD display with a Full HD+ resolution of 1080 x 2400 pixels and support, offering a 20:9 and approximately 393 pixels per inch for clear visuals suitable for media consumption. Powered by the 750G octa-core processor (built on an 8 nm process), it includes options for 4 GB or 6 GB of paired with 64 GB or 128 GB of internal , expandable via microSDXC up to 1 TB. The rear camera system consists of a 48 MP primary sensor (f/1.7 aperture), an 8 MP ultrawide lens (f/2.2), and a 2 MP macro camera (f/2.4), while the front houses a 16 MP camera; video recording supports up to at 30 fps. A 5000 mAh provides all-day endurance, bolstered by 15W wired TurboPower charging, though no charging is included. Key to its appeal was 5G connectivity via the Snapdragon 750G's integrated X52 , supporting sub-6 GHz bands (such as n2, n5, n25, n41, n66, and n71) for compatibility with major carriers like , , and , enabling faster download speeds in urban and suburban areas. The standard model did not include mmWave support at launch, though 's later UW variant added it for ultra-high-speed coverage in select dense locations. Additional features encompass a side-mounted fingerprint sensor, stereo speakers tuned by , a 3.5 mm headphone jack, and water-repellent design, running out of the box with promised updates to . As the concluding entry in the Motorola One series before its discontinuation, the Ace emphasized accessible 5G without premium frills, building on the 5G capabilities first teased in the prior One Hyper model.

Software and updates

Android One program

The Android One program, initiated by in 2014, provides mid-range smartphones with a near-stock version of , free from manufacturer bloatware and custom user interfaces, while ensuring consistent software experiences across devices. This initiative targets affordable hardware with quality guidelines, delivering pre-installed apps such as , Maps, and the Play Store, along with seamless monthly security patches directly from to maintain device protection without delays. In the Motorola One series, was integrated into early models launched between 2018 and 2020, including the original Motorola One, One Power, One Action, and One Vision, offering users a clean, intuitive interface optimized for performance on mid-range processors. These devices benefited from 's commitment of at least two years of major OS upgrades and three years of security updates, providing longevity and reliability that appealed to consumers seeking alternatives to heavily customized skins like Xiaomi's , which often include additional preloaded software and altered aesthetics. discontinued the Android One program in the early 2020s, with no new devices certified after 2021. This approach contrasted with Motorola's My UX skin, used in non-Android One models such as the One Hyper and One 5G Ace, where My UX adds lightweight customizations like gesture controls and Moto Actions while remaining close to stock but without the strict oversight on updates and bloatware. However, began shifting away from in later models starting with the 2019 One Zoom and continuing into 2020–2021 releases like the One Fusion and One 5G Ace, as the program imposed limitations on carrier-specific integrations and rapid feature adaptations for emerging technologies such as .

Update policy and support

The Motorola One series, as part of the program, was generally promised two major Android OS upgrades and three years of security updates from the date of launch, aligning with Google's standard commitments for participating devices. However, non- models in the lineup, such as the One Fusion and One Fusion+, typically received only one major OS upgrade along with shorter security support periods of around two years. In practice, update delivery varied by region and model, with emphasizing that schedules could change without prior notice due to technical or resource constraints. For the 2018 original Motorola One, launched on Android 8.1 Oreo, the device received upgrades to Android 9 Pie in 2019 and in March 2020, fulfilling the two OS promise but with significant delays—the Android 10 rollout occurred nearly two years after launch. Security patches continued until approximately mid-2021, marking the end of the three-year window. Similarly, 2019 models like the One Action (launched on Android 9) progressed to in early 2020 and in May 2021 for most regions, though North American variants were excluded from the final upgrade; the One Zoom and One Macro, also starting on Android 9, advanced only to in late 2019 and early 2021 respectively, without receiving . The One Hyper, debuting on in late 2019, obtained starting in April 2021. For 2020–2021 models, the One Fusion and One Fusion+ (both on ) were updated to in 2021, while the One 5G Ace received in October 2021 and, in select variants like the UW edition, in early 2023; security updates for these extended until 2023–2024. Update rollouts faced notable challenges, including prolonged delays attributed to chipset compatibility issues and testing complexities, such as those encountered with Snapdragon processors in models like the One Zoom. By 2025, several 2021 devices, including variants of the One 5G Ace, had been effectively abandoned, with no further OS or security patches delivered despite initial promises. This impacted device longevity, as users were left vulnerable to emerging threats post-support. In comparison, competitors like offered extended support for similar mid-range , providing up to four OS upgrades and five years of security updates, highlighting Motorola's more limited in the evolving market.

Reception and legacy

Critical reception

The Motorola One series received generally positive to mixed reviews from tech critics, who praised its commitment to the program for delivering a clean, stock-like software experience that emphasized simplicity and timely updates, positioning it as a strong in the to . Reviewers highlighted the series' affordability, often noting how models like Motorola One offered reliable everyday performance and impressive battery life at prices under $300, making it a compelling alternative to more expensive options. For instance, the innovative camera features across variants, such as the side-mounted ultra-wide lens on the Motorola One Action for stabilized action video recording and the 3x optical zoom on the Motorola One Zoom, were lauded for adding unique flair to otherwise standard hardware. Specific models garnered attention for their strengths in software purity and camera versatility. The Motorola One and One Vision were particularly well-regarded, earning scores around 7 to 8 out of 10 for their near-stock interface, which provided a bloatware-free experience that rivals like the 3a struggled to match in fluidity at similar price points. The One Zoom stood out for its quad-camera setup, with critics appreciating the telephoto lens's ability to deliver sharp zoomed shots without excessive digital artifacts, though its non-Android One software drew minor complaints. In contrast, later models like the Motorola One 5G Ace faced criticism for its HD+ LCD display, which appeared dated and lacked vibrancy compared to contemporaries, contributing to a sense of underwhelm despite solid connectivity. Common themes in reviews included strong endurance from sizable batteries—often lasting over a day with moderate use—but middling processing power that lagged behind rivals like the in multitasking and gaming. Build quality was inconsistent, with some praising the premium feel of glass-backed models like the while others noted plastic construction on entry-level variants feeling cheap. Aggregated scores across major outlets averaged 3.5 to 4 out of 5, reflecting the series' reputation as a solid, no-frills choice for budget-conscious users seeking clean software and camera experimentation over flagship-level refinement.

Commercial performance

The Motorola One series experienced moderate commercial success in the smartphone market during its initial years, contributing to the brand's resurgence under Lenovo ownership. In 2019, Motorola's focus on affordable devices like the early One models helped bolster its position in emerging markets, with overall smartphone shipments for the company growing amid competition from and . According to Counterpoint Research, Motorola achieved notable traction in the Latin American market during Q2 2019, where it, alongside and , accounted for 71% of total shipments, driven by budget-friendly offerings that appealed to price-sensitive consumers. Sales estimates for the One series specifically remain limited in public disclosures, but the lineup played a key role in Motorola's early mid-range strategy, including models like the One Fusion, which helped establish a foothold in markets such as . The brand's overall market share in later expanded from 2.7% in 2023 to 6% by 2024 and approximately 7.5% in Q1 2025, reflecting sustained demand for accessible devices, though driven primarily by subsequent lines like the Moto G and series. In , one of Motorola's strongest regions, the series benefited from the company's dominant position, holding approximately 25-31% of the market by 2024 (with similar strength into 2025), with a of 7% from 2020 onward, fueled by local manufacturing and popularity of budget options in the Moto G series—building on the One lineup's earlier contributions to accessibility. However, performance in the was more constrained, as the One 5G was primarily a Verizon-exclusive model, limiting broader adoption and contributing to weaker overall penetration beyond prepaid segments. By 2020-2021, the series' momentum waned due to intensifying in the and challenges in transitioning to widespread adoption, leading to discontinue the lineup around 2022 in favor of the Moto G and series. This shift aligned with the company's pivot away from the program, which promised timely updates but faced scalability issues as scaled back emphasis on the initiative post-2020. The end of support for One devices, often falling short of promised timelines, drew significant criticism by 2025, with users and analysts highlighting 's inconsistent update policies as a deterrent to long-term loyalty. Despite discontinuation, the One series left a legacy in democratizing access for budget consumers, particularly in and , where it helped achieve triple-digit growth in select quarters leading up to 2025. However, the abrupt halt in software —exemplified by delayed or absent major OS upgrades for models like the —has been widely critiqued as undermining consumer trust, prompting calls for improved policies in 's subsequent lineups.

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