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Switch Mobility

Switch Mobility is a manufacturer of electric buses and light commercial vehicles, specializing in zero-emission commercial mobility solutions. Headquartered in Sherburn-in-Elmet, , , it operates as a subsidiary of and a key part of the . Formed in April 2021 through the and of Optare, a bus manufacturer fully owned by since 2018, the company combines Ashok Leyland's engineering expertise in electric commercial vehicles with Optare's design heritage to create a global platform for . The company focuses on delivering advanced passenger vehicles, including single- and double-deck electric buses under its EiV series, as well as electric light commercial vehicles (eLCVs) in the IeV series, designed for urban and intercity applications with low lifecycle costs. Its products support carbon-neutral transportation in markets across the United Kingdom, continental Europe, North America, India, and the GCC region, emphasizing community-centric urban mobility. As of August 2025, Switch Mobility has deployed over 1,250 electric buses worldwide, accumulating more than 150 million green kilometers, and has received recognition for its contributions to zero-emission efforts. In 2025, the company closed its UK manufacturing facility, secured a ₹500 crore investment, launched new models such as the EiV12 and IeV8, and expanded operations in India and the GCC. Drawing on over a century of combined expertise from its parent entities, Switch Mobility continues to innovate in electric drivetrain technologies, positioning it as a leader in the transition to sustainable public and commercial transport.

History

Formation as Optare

Optare was founded in February 1985 by Russell Richardson, the former plant director at Charles H. Roe, in the wake of Leyland Bus's closure of the Crossgates coachbuilding operation in 1984 amid the broader decline of the UK bus manufacturing sector. Backed by the West Yorkshire Enterprise Board and a group of redundant former Roe employees who pledged portions of their redundancy payments to fund the venture, Richardson led a management buyout that acquired the Crossgates facility and remnants of Roe's assets, including tooling and jigs, to restart production. This employee-driven initiative aimed to capitalize on the growing demand for smaller vehicles in a deregulated market, but the company faced immediate financial pressures due to the industry's contraction and limited initial orders. The firm's early output focused on minibuses, beginning with completions of unfinished Roe midibus bodies for South Yorkshire Passenger Transport Executive in mid-1985, which provided a crucial foothold. In 1986, Optare launched its first original design, the City Pacer, a 25-seat body built on the LT55 van chassis, marking a shift toward purpose-built vehicles suited to urban routes inaccessible to larger buses. This model addressed the post-deregulation boom in minibus operations, though early sales were modest; a significant boost came from orders including 52 units to Transport in 1986, helping stabilize finances amid ongoing cash flow challenges. By 1987, Optare expanded its lineup with the StarRider, a larger 33-seat on the 811D , notable for its aluminum-intensive construction that improved and ride quality for one-person operations. The 1989 introduction of the , a full-length on the DAF SB220 , further emphasized Optare's commitment to bonded panel designs, offering up to 40 seats while maintaining structural integrity and reducing operational costs in a competitive market. These early models established Optare's reputation for innovative, compact vehicles tailored to the evolving needs of bus operators.

Early Development and Expansion

In the mid-1990s, Optare advanced its product lineup by introducing low-floor buses to meet growing demands for accessibility in public transport. The Optare Excel, launched in 1995, was one of the first fully low-floor single-decker buses in the UK, constructed as an integral vehicle with midibus components scaled up for full-size operation, offering seating for 29 to 41 passengers depending on configuration. This model represented a key technological shift, emphasizing ease of access for passengers with disabilities and aligning with emerging regulatory trends. The Excel's successor, the Excel 2, debuted in 1999 with upgraded mechanical systems, including improved engine options and a restyled front end that echoed the design language of Optare's Solo midibus family, enhancing its market appeal for urban and suburban routes. Optare's growth during this period was bolstered by strategic partnerships, notably its involvement in the United Bus group formed in 1990 with Bus and other entities, which fostered joint development of and body designs. This collaboration produced the Optare Spectra, a body on the DAF DB250 introduced in 1991, with a low-floor variant on the DB250LF launched in 1997 to further capitalize on accessibility innovations. Although the United Bus alliance dissolved amid financial challenges in 1993, it enabled Optare to refine its engineering expertise and expand its portfolio beyond minibuses into larger vehicles. The company's expansion accelerated in the late 1990s and early 2000s through infrastructure investments and international ties. In 1998, Optare opened a second manufacturing facility in to increase production capacity amid rising demand for its low-floor models. A pivotal development came in 2000 when Hungarian-owned (NABI) acquired Optare for £21.5 million (approximately $35.2 million), integrating its operations to facilitate technology transfers and market entry into . This ownership shift led to adaptations of Optare designs for export, such as the 2002 rebadging of the Excel 2 as the NABI 700SE for the Hungarian market, demonstrating Optare's growing global positioning. Domestically, Optare secured significant contracts with London-area operators in the early , enhancing its in the competitive . For instance, Harris Bus in deployed a batch of ten Excel models in 2000 for routes like the 108 Blackwall Tunnel service, while suburban operators such as Metrobus, Trustline, and Capital Logistics adopted Excels for local services in the former London Transport areas. These deals underscored Optare's reputation for reliable, accessible vehicles suited to high-density urban environments, contributing to steady revenue growth before later financial restructurings.

Key Acquisitions and Restructuring

In the mid-2000s, Optare encountered financial challenges linked to its ownership under North American Bus Industries (NABI), culminating in a management buyout on 1 August 2005 that restored the company to independent operation. This restructuring allowed Optare to refocus on its core bus manufacturing activities amid a turbulent period for the industry. The company's ownership shifted again in March 2008 when Jamesstan Investments, an entity controlled by Roy Stanley—the founder and chairman of the Darwen Group—acquired Optare for an undisclosed sum. Later that year, on 23 June 2008, AIM-listed Darwen Holdings announced its agreement to purchase Jamesstan Investments for £15.95 million, subject to shareholder approval, through the issuance of 40 million new shares at 40 pence each. This transaction facilitated a reverse takeover, integrating Darwen's operations and forming Optare plc, with Roy Stanley serving as chairman and the largest shareholder. The move was described as transformational, combining Optare's established production capabilities with Darwen's expertise to enhance efficiency and market position. Amid these changes, Optare introduced the SR in October 2007 as a premium, restyled evolution of its popular Solo midibus, featuring updated exterior design elements for improved accessibility and appeal. In , the company also advanced its single-deck model with the launch of a diesel-electric hybrid variant at the Euro Bus Expo, targeting growing demand for more fuel-efficient urban transport solutions. As part of post-acquisition restructuring, Optare relocated its Blackburn manufacturing operations from the Whitebirk site to a new facility at the former Corus plant in , aiming to streamline production and secure long-term stability. The onset of the 2008 global financial crisis exacerbated pressures on Optare, resulting in sharply reduced demand and a critically low order book of £8.8 million by the fourth quarter of 2009, which curtaled production volumes and contributed to ongoing financial strain.

Ashok Leyland Ownership and Rebranding

In July 2010, , an Indian commercial vehicle manufacturer and part of the , acquired a 26% stake in Optare plc for approximately $7.5 million (equivalent to about £4.8 million at the time), marking the beginning of its strategic entry into the bus market and providing Optare with financial stability amid its pre-existing challenges. By December 2011, Ashok Leyland increased its holding to 75.1% through an additional investment of over Rs 30 crore (about £3.5 million) for a 49.1% stake, coupled with a £12 million credit facility to support Optare's operations and refinancing needs. Under Ashok Leyland's majority ownership, Optare saw enhanced technological collaboration, including the integration of components and expertise from its parent to improve efficiency and expand product capabilities. This influence was evident in updated models such as the , which received refinements post-2012 acquisition and later evolved into electric variants like the Versa EV introduced in , incorporating advanced battery systems aligned with Ashok Leyland's growing focus on sustainable . By 2017, through the of outstanding loans into , Ashok Leyland's rose to 98.31%, achieving near-full control and deeper operational integration. The ownership culminated in a significant rebranding effort in 2020, as announced on November 27 that its subsidiary Optare Group Ltd would be renamed Switch Mobility Ltd, reflecting a strategic pivot toward electric vehicles and innovative urban mobility solutions. This name change, effective immediately, underscored the company's commitment to , building on 's global expertise in commercial vehicles. Early models under the new branding included the continued production and deployment of the MetroDecker EV, a battery-electric that secured major orders in during 2020, exemplifying the transition to zero-emission .

Shift to Electric Focus and Recent Challenges

In 2021, Switch Mobility underwent a significant internal reorganization as part of its pivot toward , with Optare Plc acquiring the assets of Switch Mobility Automotive Limited for approximately £23.9 million in October to consolidate its operations under a unified structure. This move aligned with the company's broader strategy to focus exclusively on , building on its from Optare the previous year. Concurrently, Switch Mobility announced plans to establish a dedicated manufacturing plant in , specifically in the Ennore area near , to support growing demand in the domestic market and enable exports; as of early 2025, groundbreaking had yet to occur. The company marked its entry into the Indian EV market with key contracts and product launches, including a November 2021 order to supply, operate, and maintain 300 twelve-meter electric buses for the Bengaluru Metropolitan Transport Corporation (BMTC) under a twelve-year agreement, representing one of its earliest large-scale deployments. This initiative aimed to enhance urban mobility in Bengaluru while demonstrating the scalability of Switch Mobility's electric platform. In June 2022, it launched the Switch EiV 12, its first fully electric bus designed specifically for the Indian market, featuring a low-floor variant for accessibility and an architecture shared with European models to optimize production efficiency. To expand its European footprint, Switch Mobility announced in December 2021 the establishment of an advanced manufacturing and technology center in , , with a planned €100 million investment over the next decade to produce electric buses and light commercial vehicles starting in late 2022. occurred in 2022, positioning the facility as the company's first in and targeting job creation of up to 7,000 direct and indirect roles in the region. However, the project was postponed indefinitely in July 2024 due to economic challenges. Deliveries of electric buses to and European operators commenced in mid-2022, including initial units of the e1 single-deck model showcased at events like Euro Bus Expo, supporting contracts with fleets such as in . In March 2025, Switch Mobility initiated a consultation process regarding the potential closure of its Sherburn-in-Elmet manufacturing facility in the , citing persistent financial losses from slow adoption, cost pressures, and infrastructure delays, which affected around 240 employees. Following the consultation, the facility was closed later in 2025, with manufacturing and assembly activities relocated to an expanded site in , UAE, involving an investment of under $3 million to improve cost structure and market access. This strategic shift supported the company's return to profitability in the first half of 2025-26, while maintaining after-sales support for customers and focusing on growth in and the .

Corporate Operations

Ownership and Leadership

Switch Mobility is a wholly owned subsidiary of , a major commercial vehicle manufacturer and part of the , following Optare Plc's acquisition of the remaining 1.01% stake from in June 2025, which completed 100% ownership by the . The company operates through key subsidiaries, including Switch Mobility Automotive Ltd., which handles strategy and manufacturing in , and Global Mobility Private Ltd., a wholly owned entity focused on electric mobility-as-a-service (eMaaS) solutions. As of September 2025, Ganesh Mani serves as CEO of Switch Mobility, holding the position additionally to his role as at , ensuring close alignment with the parent company's operations. The maintains strong ties to executives, reflecting the integrated structure within the Hinduja Group's automotive division. Financially, Switch Mobility reported annual of approximately £66.6 million as of March 31, 2024, with an employee count of around 568 prior to 2025 efforts. In response to persistent losses in its operations, the company announced in March 2025 the potential cessation of manufacturing and assembly at its Sherburn-in-Elmet facility, initiating employee consultations that resulted in cost-saving measures, including redundancies affecting 200-240 staff. This shift emphasized operational consolidation to enhance profitability and focus on high-growth markets.

Manufacturing Facilities and Production

Switch Mobility maintains manufacturing operations at facilities in and the , following the closure of its UK facility in September 2025. The company's former UK production site was a 13,000-square-meter facility in Sherburn-in-Elmet, , which opened in 2011 to replace the earlier plant and focused on assembling buses and . This plant supported the development and production of models like the Switch E1 and Metrodecker electric buses until its operational cessation. In March 2025, Switch Mobility launched a consultation process to halt and activities at Sherburn due to persistent financial losses, economic uncertainty in the UK bus sector, and slower-than-expected adoption. The closure proceeded in phases, with full cessation by September 2025, impacting approximately 194 jobs, though some employees were redeployed to aftermarket support roles. In November 2025, Switch Mobility announced the relocation of EV bus production from the to a facility in (RAK), UAE, with an investment of under $3 million to expand operations there. This site will produce buses for the , , and markets, improving cost structure and market access while maintaining commitment to these regions. UK customer orders post-closure are now supported via the RAK facility. In , Switch Mobility operates from a dedicated assembly facility at , , integrated within Ashok Leyland's larger plant complex; the EV business was transferred here in October 2021, with dedicated production lines scaling up from initial operations around 2023 to meet rising demand for e-buses and light commercial vehicles. The has an installed annual capacity of 2,500 electric buses and 3,000 electric light commercial vehicles, recently expanded to improve efficiency and output for domestic and export markets. As of September 2024, the facility had delivered 651 electric buses, contributing to Switch Mobility's global deployment of more than 2,000 as of late 2025. Production processes at these sites prioritize electric vehicle-specific techniques, including modular assembly on scalable platforms such as the EIV series, which allows for flexible configuration of buses and LCVs to suit varied operational needs. Battery integration is central to these operations, employing advanced lithium-ion packs with modular designs that enable customizable energy capacities—up to 500 km range per charge—while ensuring high uptime exceeding 98% through efficient thermal management and NMC chemistry optimized for regional climates. These methods underscore Switch Mobility's focus on sustainable, high-performance amid the to zero-emission .

Product Support and After-Sales Services

Switch Mobility provides comprehensive after-sales support for its electric buses and light commercial vehicles (LCVs) through a network of dedicated service centers and dealer partnerships, emphasizing rapid response times and skilled technicians equipped for -specific maintenance. In the , the company operates service facilities in the area, including its primary location at Unit 3 Hurricane Way South, Sherburn-in-Elmet, LS25 6PT, which handles vehicle servicing and battery maintenance. Additionally, a dedicated service email ([email protected]) supports regional inquiries, complemented by a toll-free (+44 (0) 871 230 1324) available from 8 AM to 5 PM, Monday to Friday, for warranty claims and technical assistance. This infrastructure builds on the legacy support systems established during its time as Optare, ensuring continuity for existing fleets, with aftermarket support continuing from and facilities post-UK manufacturing closure. In , Switch Mobility maintains after-sales operations with dedicated centers in and to facilitate efficient upkeep. The facility, located at 3rd Floor, Prestige Cosmopolitan, 36 Sardar Patel Road, , , 600032, serves as a for and support, reachable via toll-free number 1800 570 9925 from 6 AM to 10 PM daily. In , operations include a contact point at 403, 3rd Main, B-Block, AECS Layout, and partnerships with local dealers such as Cauvery Motors in for hands-on servicing. These centers integrate 24/7 via the proprietary Switch iON system, enabling real-time fleet monitoring of metrics like performance, levels, and kilometers covered to optimize and reduce . Warranty programs underscore Switch Mobility's commitment to reliability, particularly for EV components. For its IeV series LCVs, the company offers a warranty of 7 years or 175,000 km (5 years/150,000 km standard plus 2 years/25,000 km extended), alongside a 3-year/150,000 km warranty, covering defects in materials and workmanship. Electric bus models similarly feature extended coverage, with warranties up to 8 years reflecting an expected lifespan of 8-10 years, and options for comprehensive contracts on buses and LCVs to extend protection beyond standard terms. The parts supply chain benefits from deep integration with parent company , leveraging its global sourcing for common components like and to ensure availability and cost efficiency. Following the 2021 restructuring focused on expansion, Switch Mobility implemented EV-specific upgrades, including a 24/7 online Parts Portal for seamless ordering and enhanced supply logistics tailored to electric drivetrains. This setup supports timely repairs across regions, minimizing operational disruptions for fleet operators.

Products

Electric Buses

Switch Mobility's electric buses represent a component of its shift toward sustainable mobility, featuring zero-emission designs optimized for in both the and . These vehicles utilize advanced battery-electric propulsion systems, lightweight construction, and modular battery packs to achieve high efficiency and reliability. The lineup includes single-deck, double-decker, and variants tailored for varying route demands, with deployments emphasizing low-floor access for and integration with smart charging infrastructure. The Switch E1 is a 12-meter low-floor single-deck electric bus designed for urban routes, equipped with a 389 kWh NMC battery pack that delivers up to 390 km of range on a full charge. Launched in 2022, it prioritizes efficiency in city environments, accommodating up to 93 passengers with low-floor entry for ease of boarding. Its NMC battery technology supports fast charging in under 3 hours via DC, and the vehicle incorporates regenerative braking to extend operational efficiency. The Metrocity serves as a 10.8-meter low-floor single-deck model, featuring a 250 kWh for a 220-300 km range, making it suitable for medium-length city services since its introduction in 2021. This bus supports up to 60 passengers with ergonomic seating and advanced driver aids, including for route optimization and . Deployed extensively in the UK and , it has been upgraded with higher energy-density cells to reduce while maintaining a lightweight aluminum body for better energy use. Switch Mobility's Metrodecker is a double-decker variant with a 300 kWh providing up to 260 km of range, ideal for high-capacity urban corridors. First deliveries occurred in 2022 to operators in , where it carries up to 80 passengers across two levels, complying with strict emission standards like London's . The model's hub-motor drive system and aerodynamic design enhance hill-climbing performance and energy recovery, supporting all-day operations with strategic charging. The Solo SR EV functions as a versatile with up to 135 kWh battery, targeted at smaller operators for feeder services and narrow streets. Measuring 9.3 meters, it offers capacity for up to 55 passengers and emphasizes compact dimensions without sacrificing range or comfort features like and USB charging ports. This model builds on legacy designs with updated components for quieter operation and lower vibration. As of 2025, Switch Mobility had deployed over 1,000 units globally, contributing to greener networks in cities like , , and , with cumulative mileage exceeding 150 million kilometers. These deployments often involve partnerships with local authorities for subsidized charging and fleet integration, demonstrating the buses' 99% uptime through remote monitoring via Switch i-ON technology.

Electric Light Commercial Vehicles

Switch Mobility has developed the IeV Series as its primary lineup of electric light commercial vehicles (eLCVs), targeting mid- and last-mile in and semi-urban environments in . These vehicles emphasize modular design, high-voltage EV architecture, and features like and integration via the SWITCH iON platform to enhance efficiency and driver comfort. Launched initially at the in January 2023, the series represents Switch Mobility's entry into the eLCV segment, leveraging the company's expertise in electric propulsion to offer zero-emission alternatives to traditional mini trucks. The SWITCH IeV3 is a compact four-wheeler electric designed for urban logistics, featuring a 25.6 kWh that provides a range of up to 140 km on a standard . It supports a of 1.25 tons with a gross of 2,590 , powered by a 40 kW motor delivering 190 of , and can achieve a full charge in 3-4 hours using standard charging. Deliveries of the IeV3 commenced in July 2024 to customers in , focusing on sectors like and FMCG distribution, with its spacious cargo body and electric power steering enabling maneuverability in congested city streets. Complementing the IeV3, the SWITCH IeV4 offers enhanced capacity for slightly larger loads, with a of up to 1.7 tons and a range of approximately 130 km from its 32.2 kWh . Equipped with a 60 kW motor producing 230 Nm of , it includes a cargo volume of up to 340 cubic feet in a body extending 9.8 feet, making it suitable for bulkier last-mile deliveries, with full charge in 4-5 hours. The first batch of IeV4 units was deployed in in April 2024 as part of an e-mobility initiative, highlighting its role in sustainable urban freight solutions. In January 2025, Switch Mobility expanded the IeV Series with the IeV8, a heavier-duty model with a of up to 4 tonnes, aimed at mid-mile applications, offering a 250 km range. This vehicle incorporates advanced technology for improved and integrates seamlessly with the company's high-voltage architecture, building on the modular platform shared across the series to reduce development costs and accelerate market entry. As a of , Switch Mobility benefits from shared manufacturing resources, including and component integration from the parent company's facilities in , supporting scaled production at plants like the one in , . By mid-2025, the IeV Series had secured over 1,000 orders, including 2,500 to MoEVing and 350 reefer units to Celcius in October 2025, reflecting strong market demand, though specific production volumes for eLCVs remain focused on meeting initial deployments rather than mass output.

Discontinued and Historical Models

Switch Mobility, formerly known as Optare, has a legacy of producing various non-electric buses and coaches, many of which were discontinued as the company shifted toward development under Ashok Leyland's ownership. These historical models, primarily diesel-powered, represent the evolution of Optare's design from minibuses to full-size single-deckers and limited coach variants, with production ceasing post-rebranding in the late 2010s and early 2020s.

Minibuses

Optare's early minibuses catered to and rural needs, featuring compact designs on or light for maneuverability in tight spaces. The CityPacer, introduced in 1985, was a 25-seat based on the LT55 and remained in production until 1992, marking Optare's initial foray into purpose-built minibuses. The StarRider followed in 1987, utilizing a 811D for up to 33 seats, and was produced through 1994, offering a coach-seated variant for longer routes. Complementing these, the debuted in 1989 on a SB220 , providing low-floor access options by the mid-1990s, with production ending in 1996.

Full-Size Models

As Optare expanded into larger vehicles, it developed full-size single-deck buses emphasizing reliability and passenger capacity for city services. The MetroRider, launched in 1992 based on the acquired design, was an integral minibus-to-midibus that evolved into a low-floor version and was built until 2002. The Spectra, a full-size single-deck model developed in collaboration with on the DB250 , entered production in 1991 and continued until 2006, known for its lightweight aluminum structure and adaptability to step-entrance or low-floor configurations. Similarly, the Excel, Optare's first low-floor full-size single-decker introduced in 1995, featured advanced suspension for improved ride quality and was produced until 2007.

Later Models

In the 2000s and , Optare focused on modernizing its lineup with hybrid-compatible designs, though these and variants were eventually phased out amid the transition to electric propulsion. The Versa , launched in 2007, offered flexible lengths from 8.6 to 10.8 meters on or chassis, with over 800 units built before production ended around 2018 following the company's reorientation. The , an integral full-size single-decker introduced in 2004, emphasized with its lightweight composite body and was updated to the Tempo SR in 2012; it was discontinued by 2018 as longer Metrocity variants took over.

Coach Variants

Optare produced limited coach models, primarily as derivatives of its bus range rather than dedicated lines. The , a rare full-size coach variant based on the Excel platform, was offered briefly in the early for intercity services but discontinued by due to low demand and shifting priorities toward urban buses. These coaches highlighted Optare's occasional diversification beyond standard bus bodies, though they never formed a core product segment.

International Presence

Operations in India

Switch Mobility established its Indian operations through OHM Global Mobility Private Ltd in 2021, a focused on electric mobility-as-a-service (eMaaS) solutions, leveraging the Hinduja Group's expertise to accelerate zero-emission in the region. At its assembly facility in the plant near , Switch Mobility produces electric buses tailored for Indian urban environments, emphasizing low-floor designs for accessibility and efficiency in high-density traffic. A notable early contract involved supplying 40 electric buses to the Chandigarh Transport Undertaking in 2022, which were deployed on city routes to support sustainable . These vehicles feature right-hand drive configurations adapted for India's road infrastructure and incorporate features like fast-charging capabilities to navigate congested urban areas effectively. Operations benefit from government support under the FAME-II scheme, which provides subsidies to promote adoption and reduce emissions in public fleets. In 2025, following the cessation of manufacturing at its facility, Switch Mobility expanded production capacity in to double down on the domestic market, positioning the country as a key hub for a significant share of its global output amid growing orders for over 1,000 electric buses.

Activities in Europe and Beyond

Switch Mobility has established a notable presence in the through deployments of its electric buses in major urban fleets. Since introducing the first British-built pure electric buses to 's roads in 2014, the company has deployed over 950 electric vehicles across the , with significant contributions to fleets in and . In , examples include 10 Metrocity 9.5m electric buses supplied to for operation on route W11 starting in early 2024, and 11 MetroCity single-deckers for Abellio London on route 322. In , Switch Mobility vehicles support the Bee Network's transition to zero-emission , building on earlier Optare models integrated into local services. These deployments underscore the company's role in advancing sustainable urban mobility in the despite market challenges. In , Switch Mobility pursued expansion through initiatives focused on . In December 2021, the company announced plans for an advanced manufacturing and centre in , , representing its first facility in and involving a €100 million over 10 years. The was intended to support of electric buses and light commercial vehicles (LCVs), including using nickel-manganese-cobalt (NMC) , with held in March 2022. However, the project faced delays and was suspended in June 2024 amid economic pressures, shifting focus to exports from rather than local operations. Beyond Europe, Switch Mobility has initiated limited exports and pilots, leveraging its historical ties to the North American market through the former (NABI) acquisition by parent company in 2013, which provided early exposure for Optare products in the . In 2024, the company conducted initial pilots of its e1-series light commercial vehicles in select international markets, though details remain sparse. More concretely, exports to the gained momentum with the December 2024 launch of the E1 low-floor electric city bus, designed specifically for the (GCC) region. Trial operations of electric buses were conducted in the UAE and during summer 2025, aiming for commercial rollout across the GCC by the end of 2025 to support regional green mobility goals. Following the 2025 production halt at its facility, Switch Mobility's strategy emphasizes resilience through diversified supply chains. In March 2025, the company initiated consultations to cease and assembly at the Sherburn-in-Elmet plant, citing ongoing losses and economic uncertainty in the British bus sector; the closure was completed, impacting up to 200 jobs. To maintain presence in and beyond, Switch Mobility fulfills existing orders and supplies future demand via assembly and production at parent facilities in and the UAE, avoiding full market exit while prioritizing cost efficiency. This includes relocation of to a facility in , UAE, with an investment of under $3 million to expand operations for serving , the , and the . This shift aligns with a broader focus on high-volume markets like the and , where the E1 model will facilitate entry through exports rather than local .

Vehicle Imports and Partnerships

During its time as Optare, the company established a significant partnership with coachbuilder in the late 1990s, beginning with the launch of the midicoach in 1997, which was built on a chassis and imported to the for sale under the Optare brand. This collaboration expanded to include other minicoach models such as the Toro, , and Soroco, which were imported from Ferqui's facilities in starting around 2008 and marketed as Optare products to meet demand for compact luxury coaches in the market. The partnership enabled Optare to offer these vehicles without in-house production for smaller segments, with the , for instance, noted for its 10-meter length and suitability for midicoach applications. The arrangement with Ferqui concluded in January 2012 when Optare withdrew from the small luxury coach sector, shifting focus to its core bus manufacturing amid changing market dynamics. Following the 2017 acquisition by and the subsequent rebranding to Switch Mobility in 2020, the company began sourcing key components from its parent in to support assembly, leveraging Ashok Leyland's engineering expertise for global EV production. In terms of strategic alliances, Switch Mobility formed a notable with drivetrain supplier in 2021, under which Dana invested $18 million for a 1% stake and became a preferred provider of electric systems for Switch's e-buses and vehicles, enhancing of e-axles and motors. This collaboration supports Switch's transition to self-produced EVs, reducing reliance on external imports for core components while import volumes of complete coaches have since become minimal.

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