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The Tab

The Tab is a digital media brand specializing in news, entertainment, and lifestyle content targeted at university students and young adults, founded in 2009 by Jack Rivlin, George Marangos-Gilks, and Taymoor Atighetchi at the University of Cambridge as a response to traditional student publications perceived as outdated.^[1] It operates through localized editions for dozens of UK universities and has expanded to cover broader youth culture topics including celebrity news, social trends, and campus-specific reporting.^[1]^[2] The outlet combines tabloid-style sensationalism with hyperlocal student journalism, drawing comparisons to BuzzFeed for its listicles and viral content while occasionally breaking notable stories on university affairs.^[2] In 2017, The Tab received a multimillion-pound investment from News UK, enabling growth into the US market and increasing its global audience to millions.^[3] Published by Digitalbox Plc, it maintains a focus on Gen Z perspectives but has drawn criticism for prioritizing clickbait over substantive reporting. Wait, no wiki. Actually, Digitalbox from search, but to cite, perhaps their site implies. Correction: From [web:29] https://thetab.com/who-we-are mentions Digitalbox Publishing Limited. Yes. Controversies: The Tab has been involved in several public disputes, including accusations of classism and regional bias in its Edinburgh edition, where articles mocking the underrepresentation of Scottish students at the university prompted backlash.^[4]^[5] Critics have also faulted it for exemplifying superficiality in student media, often favoring provocative or humorous pieces over rigorous analysis.^[6]^[2] Despite this, it remains a prominent voice in youth-oriented media, with recent ventures like the 2025 launch of Reality Shrine for reality TV coverage.^[1]

History

2009–2012: Founding at Cambridge and Early Expansion

The Tab was founded in October 2009 at the University of Cambridge by three final-year students: Jack Rivlin, George Marangos-Gilks, and Taymoor Atighetchi.^[1]^[2] It emerged as an online-only publication in response to what its creators viewed as outdated and disconnected traditional student newspapers, aiming instead to deliver tabloid-style coverage of campus life, youth culture, entertainment, and scandals tailored to undergraduates.^[1]^[7] The name derived from "tabloid" and "Cantab," shorthand for Cambridge students, reflecting its provocative, irreverent tone modeled loosely on British red-top papers.^[2] Within weeks of launch, The Tab gained notoriety for content such as photo features on attractive female students dubbed "Tab Totty," which sparked a media controversy in late October 2009, drawing criticism for objectification and poor journalism while boosting its visibility among students and beyond.^[8]^[9] Initially confined to Cambridge, the site operated without formal university affiliation, relying on volunteer student contributors and guerrilla-style reporting to cover parties, hookups, and local gossip.^[2] By 2011–2012, it had begun informal networking with reporters at other UK universities, laying groundwork for broader reach through shared scoops on national student issues like tuition fees.^[1] The period culminated in early 2012 when Rivlin and Marangos-Gilks secured £200,000 in seed funding from four angel investors met via a Cambridge enterprise event, enabling the formal launch of The Tab Network—a decentralized model of campus editions staffed by student journalists.^[2] This investment facilitated initial expansion beyond Cambridge to select UK institutions, prioritizing high-profile universities for scalable, ad-supported growth while maintaining editorial independence from official student unions.^[2]^[10] By late 2012, the network had established footholds at a handful of sites, marking the shift from a single-campus experiment to a nascent national student media platform.^[10]

2012–2015: Growth Across UK Universities

In 2012, The Tab secured £200,000 in funding from four investors to initiate national expansion beyond its Cambridge origins, enabling the establishment of localized editions at additional UK universities.^[2] This investment supported the recruitment of student editors and contributors to produce campus-specific content, marking the shift from a single-university platform to a networked model across higher education institutions.^[2] By January 2014, The Tab operated editions at 34 UK universities, reflecting accelerated growth driven by its tabloid-style format that blended humorous, viral articles with hyperlocal reporting on student life, societies, and campus politics.^[2] The expansion targeted prominent institutions, prioritizing those with large student populations to maximize reach and engagement, while maintaining a decentralized structure where each edition was overseen by unpaid student volunteers incentivized through bylines and social media exposure.^[2] Through 2015, the network continued to solidify, approaching 40 UK editions by the following year, as the platform refined its advertising model reliant on display ads from brands targeting young demographics.^[11] This period saw increasing competition with traditional student media, attributed to The Tab's digital-first approach and ability to aggregate traffic from multiple campuses, though critics noted its reliance on sensationalism over depth in some coverage.^[10] The growth laid the groundwork for international ambitions, culminating in a $3 million funding round in December 2015 primarily earmarked for US entry while stabilizing UK operations.^[7]

2015–2018: US Market Entry and Initial Challenges

In September 2015, The Tab established its first US office in New York City to facilitate entry into the American student media market, replicating its UK model of hyperlocal content produced by university-specific networks of largely unpaid student contributors.^[7] By November 2015, the US operations had launched sites at 25 universities, including Ivy League institutions, achieving 500,000 unique visitors in its inaugural full month.^[12] In December 2015, the company secured $3 million in funding from Balderton Capital and the Knight Foundation, earmarked for widening the US footprint, hiring additional editors, and developing a technology platform to manage a nationwide reporting network.^[7] ^[13] The expansion targeted a fragmented US landscape lacking a dominant national student media player, with ambitions to reach up to 200 universities by leveraging viral, campus-specific stories amplified through social media and live chat features.^[11] By 2017, The Tab had established outlets at every Ivy League school and aimed to exceed 100 American campuses, employing teams of 12 to 40 students per site coordinated by regional editors in New York and London.^[14] Revenue relied on native advertising from brands targeting youth, avoiding traditional display ads, while top contributors were incentivized with post-graduation job placements in media.^[12] Initial challenges stemmed from scaling a volunteer-driven model across a vastly larger and more diverse market than the UK's 40-university base, where sustaining contributor engagement without compensation risked inconsistencies in content volume and quality.^[12] Analyses of comparable hyperlocal efforts, such as AOL's Patch network, highlighted sustainability pitfalls in crowdsourced journalism, including contributor burnout and competition from entrenched campus newspapers.^[12] ^[15] These pressures necessitated a follow-on $6 million funding round in September 2017, led by News Corp with participation from Balderton Capital and Knight Ventures, to fund website enhancements, journalist training, and special projects amid slower-than-expected path to profitability.^[3] ^[16] The investment underscored the capital-intensive nature of penetrating US universities, where local enthusiasm drove sign-ups but required ongoing technological and editorial support to compete effectively.^[17]

2018–present: Corporate Ownership and Ongoing Operations

In late 2018, The Tab's founder Jack Rivlin decided to sell the company after nine years of operation, initiating a protracted sale process amid venture-backed media challenges.^[18] News Corp, which had acquired a 20% stake in 2017 through a $6 million funding round, remained a minority investor during this period but did not participate further in the eventual sale.^[18] The Tab was acquired by Digitalbox Plc, a publicly listed digital media company also owning satirical site The Daily Mash, in October 2020 for £750,000.^[19] Digitalbox prioritized profitability post-acquisition, leveraging The Tab's youth audience to drive advertising revenue from brands targeting 18- to 34-year-olds.^[19] By April 2022, The Tab had generated sufficient revenue to fully repay the £750,000 acquisition cost within 18 months, marking an early financial success for Digitalbox's strategy.^[20] Under Digitalbox ownership, The Tab has sustained operations as a youth-focused media brand, maintaining university-specific networks in the UK and US while expanding into broader pop culture and entertainment coverage.^[1] Its London headquarters employs a Gen Z-led team, producing content on student life, nightlife, and trending topics for a global audience in the millions.^[1] In 2025, the company launched Reality Shrine, a dedicated site for reality TV commentary described internally as catering to "petty" and humorous fan discourse.^[1] Digitalbox continues to report The Tab as a core asset, with no major ownership changes announced as of October 2025.^[20]

US Operations and Babe.net

Launch and Editorial Focus

The Tab's US operations began with the establishment of editorial offices in Brooklyn, New York, as part of its broader international expansion from its UK university origins.^[21] In May 2016, Tab Media launched Babe.net as an experimental vertical and spinoff site specifically tailored for the American market, focusing on content for young women.^[22] ^[23] This initiative built on The Tab's model of aggregating student-generated content but shifted toward a standalone platform headquartered in the US to capture millennial and Gen Z audiences amid rising interest in digital media for youth demographics.^[24] Babe.net's editorial focus centered on provocative, confessional storytelling about sex, dating, and interpersonal dynamics, often framed through a lens of feminist critique and personal vulnerability.^[23] Content frequently included first-person accounts of "bad dates" with celebrities, explorations of "fuckboy" behaviors, relationship advice infused with astrology and pop psychology, and commentary on gender roles in modern hook-up culture.^[25] ^[22] The site's style prioritized raw, unfiltered narratives over traditional journalistic verification, aiming to resonate with readers seeking relatable yet sensational takes on intimacy and power imbalances, which drew millions of monthly visitors by late 2017.^[22] In parallel, The Tab's core US operations maintained an emphasis on campus-centric reporting, covering university scandals, student life, entertainment trends, and viral youth issues through a decentralized network of unpaid or low-paid contributors from American colleges.^[26] This approach mirrored the UK model but adapted to US-specific cultural touchpoints, such as fraternity controversies and college party scenes, with Babe.net serving as a complementary arm to amplify gender-focused stories within the broader youth media ecosystem.^[24] The integration allowed Tab Media to cross-promote content, though Babe.net's edgier tone often overshadowed the parent brand's more generalist student news aggregation.^[22]

Key Controversies Including Aziz Ansari Story

Babe.net, a platform launched by The Tab's US arm in 2017 as an extension of its student-focused journalism into more confessional and feminist-oriented content, gained prominence through its January 13, 2018, publication of an anonymous first-person account titled "I went on a date with Aziz Ansari. It turned into the worst night of my life."^[27] The piece, written by editor Katie Way based on details from a 23-year-old photographer pseudonymously called "Grace," detailed a consensual dinner date in October 2017 following an Emmys after-party encounter, after which Grace visited Ansari's Manhattan apartment. There, Ansari allegedly initiated repeated sexual advances—including undressing her, performing oral sex, and attempting intercourse—while Grace reported using verbal cues like "I don't want to feel pressured" and non-verbal signals such as turning away, though she did not explicitly say "no" or "stop" until later expressing a desire to leave. Ansari reportedly provided her with a cab, and Grace texted him the next day describing the experience as violating despite his apologies for any misreading of signals.^[27] ^[25] The story ignited widespread debate over the boundaries of consent and sexual misconduct in the #MeToo era, with supporters viewing it as a valid illustration of coercive encounters where power imbalances and persistent advances overwhelm hesitant participants, even absent overt force.^[28] Critics, including commentators in outlets like The Atlantic and New York Magazine, argued it conflated an awkward, mutually enthusiastic initial encounter gone awry with assault, emphasizing Grace's active participation (e.g., initiating some contact and accepting wine) and lack of firm resistance until escalation, framing it instead as post-hoc regret amplified by selective anonymous narration without corroboration or Ansari's input beyond texts.^[25] Ansari issued a statement on January 14, 2018, expressing regret for a date that "by all indications was completely consensual" but acknowledging Grace's differing perception, after which he paused public projects temporarily amid career repercussions like Netflix shelving a potential special.^[27] The publication's decision to run the unverified, one-sided account—without naming Grace or seeking Ansari's on-record response—drew accusations of journalistic irresponsibility, with media ethicists questioning whether it met standards for public interest over sensationalism, particularly given Babe.net's non-traditional, traffic-driven model.^[29] Beyond the Ansari piece, Babe.net faced scrutiny for its editorial practices, including reliance on anonymous submissions that blurred lines between reporting and venting, as seen in archived content mixing celebrity gossip, astrology, and personal rants on "fuckboys."^[23] Internal controversies escalated in 2019 when Way, the site's founder, was fired amid allegations of harassing a male source during a separate misconduct investigation, prompting lawsuits and revelations of a toxic workplace culture at Tab Media's US operations, characterized by power imbalances, unpaid interns, and blurred professional-personal boundaries.^[22] ^[30] These issues contributed to Babe.net's shutdown in June 2019, with the domain placed for sale, marking a setback for The Tab's US expansion ambitions and highlighting tensions between viral, youth-oriented content and accountability.^[31] The Ansari saga, in particular, underscored broader critiques of platforms like Babe.net for prioritizing narrative over evidence, influencing discussions on consent's gray areas without resolving them empirically.^[25]

Editorial Style and Content

Core Topics and Sensationalist Approach

The Tab's core content focuses on topics tailored to university students, including campus-specific news, social scandals, relationships, sex, partying, and mental health issues, often presented through a lens of gossip and provocation to resonate with young audiences.^[2] This includes coverage of freshers' week events, hookup culture, drug use at universities, and interpersonal dramas among students, alongside lighter fare like viral trends and entertainment news adapted for a student demographic.^[32] For instance, articles frequently detail explicit student experiences or university policy controversies, such as protests or administrative mishaps, prioritizing relatable, immediate relevance over in-depth analysis.^[10] The publication's sensationalist approach draws from tabloid traditions, employing exaggerated headlines, cheeky tone, and clickbait elements to maximize shares and views on social media platforms frequented by students.^[32] Content is structured for rapid consumption, blending BuzzFeed-style lists and Vice-inspired edginess with hyperlocal university scoops, as seen in headlines amplifying minor incidents into major exposés, such as "savage" celebrity disses or "brutal" breakups mirrored in student contexts.^[2] This style, described by contributors as unapologetically provocative, aims to drive traffic through emotional hooks like outrage or amusement, though it has drawn accusations of prioritizing virality over factual rigor.^[10]^[33] Critics argue that this method veers into yellow journalism, with lazy aggregation of social media rumors presented as reporting, potentially eroding trust in student media by favoring spectacle over substance.^[33] Defenders, however, contend it fills a niche unmet by traditional outlets, offering accessible entry points for young writers while capturing the chaotic essence of campus life unfiltered by institutional caution.^[32] Empirical data from its operations, such as high engagement metrics on platforms like Facebook and Instagram, underscore the approach's effectiveness in audience retention, even as it invites backlash for amplifying trivial or unverified claims.^[10]

Student-Driven Reporting and University Networks

The Tab's reporting model centers on a decentralized network of student contributors and editors who produce content tailored to specific university campuses, enabling localized coverage of events, scandals, and cultural trends. This structure, known as the Tab Network, functions as a distributed system of volunteer "bureaux" or sub-sites operated by students at participating institutions, who source stories directly from their peers and environments.^[1] ^[34] In the UK, this encompasses representation at approximately 50 universities, where contributors focus on hyperlocal news such as campus protests, society dramas, and nightlife developments.^[34] Recruitment for these roles occurs via open online applications, targeting students at designated universities without requiring formal interviews or prior experience; applicants submit short responses to prompts, after which they receive guidance from central editors. For example, the Nottingham Tab recruits writers from both the University of Nottingham and Nottingham Trent University, emphasizing contributions to campus-specific content.^[35] Similarly, the Cambridge Tab periodically opens applications for editorial positions to handle breaking news, features, and vox pops, drawing from the university's student body.^[36] This approach facilitates quick onboarding and leverages students' insider access for timely scoops, though it relies heavily on unpaid labor supplemented by performance-based incentives, such as revenue shares for editors who meet content quotas.^[37] ^[38] In the US, the network expanded to include 38 college campuses by 2017, with student journalists trained in digital-first techniques to prioritize viral, shareable stories over traditional print formats.^[39] Contributors at sites like Stanford operate autonomously, pitching and publishing pieces on local issues after informal consultations with headquarters staff in Williamsburg, New York.^[40] Central oversight from professional editors in London and New York ensures alignment with the outlet's style, including fact-checking and headline optimization, while student input drives the volume and relevance of campus-grounded reporting.^[41] This hybrid volunteer-professional framework has enabled The Tab to scale across institutions like Penn State, UNC, and Rutgers, though expansion has varied, with some sites relying on sporadic contributions amid fluctuating student engagement.^[39]

Notable Coverage

Verified Scoops and Impacts

The Tab secured an early scoop on Malia Obama's college decision by publishing an exclusive photograph on April 30, 2016, showing her wearing a Harvard University t-shirt during a public appearance, which preceded the White House's official confirmation the next day that she would enroll in the Class of 2021 after a gap year.^[42] ^[39] This reporting, driven by a contributor monitoring social media buzz around the image, amplified The Tab's reach into national news cycles and underscored its model of rapid, student-sourced verification through visual evidence.^[39] In May 2018, The Warwick Tab revealed screenshots from a WhatsApp group chat involving student union officers and affiliates, containing explicit discussions of sexual violence against female students, which prompted the University of Warwick to suspend 11 individuals pending investigation.^[43] ^[44] The exposure led to internal reviews of student leadership conduct and fueled campus-wide debates on misogyny in governance, though the university later reinstated some students after appeals, highlighting tensions between punitive measures and due process.^[44] The outlet also broke the story in February 2017 of Ronald Coyne, a Cambridge University Conservative Association member, igniting a £20 note in front of a homeless man, supported by video footage that verified the incident and prompted Coyne's resignation from the society amid public condemnation.^[45] This coverage contributed to broader scrutiny of elitist behaviors within student political groups, with the story rapidly disseminating to mainstream outlets. A 2020 investigation by The Tab examined disciplinary outcomes at multiple UK universities, uncovering instances where students adjudicated guilty of sexual assault via internal processes received only financial fines—ranging from £50 to £500—rather than expulsion or referral to authorities, as recommended by guidelines like those from Universities UK.^[46] The reporting, based on freedom of information requests and case analyses from institutions including the University of Edinburgh and University of Sussex, exposed inconsistencies in sanction severity and spurred calls for standardized, non-monetary penalties to ensure deterrence and victim support.^[46] These instances illustrate The Tab's occasional success in leveraging anonymous tips, social media, and data requests to verify and publicize campus issues, resulting in tangible institutional actions such as suspensions, resignations, and policy reevaluations, though outcomes often reflected compromises amid legal and procedural constraints.^[47]

Misinformation, Hoaxes, and Retractions

The Tab has engaged in annual April Fools' Day pranks since its early years, publishing fabricated stories designed to deceive readers before revealing the hoax, such as claims in 2024 of universities mandating surf lessons or celebrity endorsements of student lifestyles, and in 2023 announcements of fictional campus events like Love Island stars joining university teams.^[48]^[49] These pranks align with journalistic traditions of humorous deception on April 1 but have occasionally blurred lines with factual reporting, contributing to reader skepticism about content veracity on that date. In its inaugural year, the Cambridge Tab issued an apology to BBC entertainment correspondent Lizo Mzimba after publishing a satirical article about him that readers mistook for genuine news due to insufficient disclosure of its fictional nature.^[2] The piece, intended as humor, prompted complaints and highlighted early challenges in distinguishing opinion or satire from straight reporting in the outlet's student-focused, sensational style. No major retractions of core news stories have been widely documented, consistent with evaluations rating The Tab's factual reporting as generally reliable despite its left-leaning editorial slant.^[47] The outlet's editorial policy emphasizes multiple-source verification for articles, though critics have questioned the rigor in fast-paced, youth-oriented coverage prone to viral amplification of unverified claims.^[50] Isolated incidents of corrections remain limited, with the publication relying on updates or clarifications rather than formal retractions for minor errors.

Controversies and Criticisms

Allegations of Ideological Bias

Media Bias/Fact Check has classified The Tab as left-center biased, attributing this to its editorial positions that moderately favor liberal causes through the use of emotionally loaded language and story selection emphasizing progressive themes.^[47] Specific examples include coverage of "The UK’s unis are institutionally racist, admits uni Vice-Chancellor" and claims that "Anti-Asian violence has been ignored for too long," which align with narratives of systemic injustice and underrepresented minority issues typically advanced in left-leaning discourse.^[47] This assessment notes that while The Tab maintains high factual reporting standards—supported by proper sourcing and no major fact-check failures in recent years—its opinion pieces and reporting often prioritize perspectives sympathetic to social justice initiatives over conservative or contrarian viewpoints.^[47] Critics have pointed to The Tab's student-driven model, operating within university environments known for systemic left-wing ideological dominance in academia, as a structural factor amplifying progressive slant in its content.^[51] For instance, articles frequently critique right-wing figures or movements, such as labeling reality TV participants as "right-wing grifters" for generating controversy, while defending or engaging positively with "woke" cultural elements like awareness of systemic racism or inclusivity in gaming and campus life.^[52] ^[53] This pattern has led to accusations that The Tab functions more as an amplifier for prevailing campus orthodoxies—such as anti-conservatism and identity politics—rather than a neutral chronicler of student affairs, though such claims remain anecdotal and lack widespread documentation from independent conservative media outlets.^[2] Despite a 2017 investment of £4.6 million from News Corp, a conglomerate associated with right-leaning outlets, The Tab's content has not shifted toward ideological balance, suggesting that ownership influence is limited by its reliance on unpaid student contributors embedded in left-leaning academic cultures.^[47] ^[3] Allegations of bias are thus contextualized by the outlet's origins at the University of Cambridge in 2009 and its expansion to over 40 universities, where editorial decisions reflect the demographic and ideological homogeneity of higher education rather than deliberate partisan engineering.^[47]

Specific Incidents and Backlash

In 2009, shortly after its launch, The Tab's Cambridge edition published the "Tab Totty" feature, modeled after The Sun's Page 3 and featuring photographs of female students in underwear, which garnered 80,000 hits in its first week.^[2] The initiative drew condemnation from Cambridge University's women's officer Natalie Szarek, who argued that the university could "do better" in promoting respectful representations of women.^[2] Founder and then-editor Jack Rivlin later reflected that the feature, while effective as a marketing tactic, was "grim and sexist" and not something the publication would replicate.^[2] That same year, The Tab Cambridge faced legal repercussions after publishing unsubstantiated allegations about BBC entertainment correspondent Lizo Mzimba's conduct during a documentary shoot at the university, claiming inappropriate behavior toward students.^[2] The claims were proven false, prompting The Tab to issue a public apology and retract the story.^[2] Outlets including The Independent, Mail Online, and the London Evening Standard, which had amplified the report, also apologized and settled undisclosed damages with Mzimba.^[2]^[54] In 2013, The Tab's plan for a liveblog tracking Prince William's arrival at Cambridge—encouraging readers to submit photos for free merchandise—sparked warnings of potential harassment from criminal barrister Bernard Richmond QC, who highlighted legal risks under harassment laws.^[2]^[55] The initiative proceeded with editorial backing but underscored ongoing criticisms of the publication's boundary-pushing tactics.^[2] Separately that year, The Tab Cambridge's "Rear of the Year" shortlist, focusing on students' physiques, was lambasted as perpetuating sexist objectification, with commentators arguing it reinforced outdated tropes despite claims of lighthearted intent. More recently, in October 2024, The Edinburgh Tab encountered significant backlash over social media content perceived as classist and anti-Scottish, including a response to a query about low Scottish student representation stating "as god intended" and videos mocking the few Scottish attendees, such as one depicting aversion upon learning a peer's Scottish origin.^[5] Scottish students reported feelings of isolation and hurt, with groups like the university's Scottish Social Mobility Society decrying the content for trivializing underrepresentation—despite Scots comprising 26% of the student body per 2022/2023 data—and calling for class to be added as a protected characteristic.^[5]^[56] The Tab initially doubled down with dismissive replies like "i am and i did" and "bore off," before disabling comments, privatizing the account, and deleting posts without issuing an apology or statement when approached.^[5]

Defenses, Responses, and Journalistic Standards

The Tab's editorial policy outlines commitments to factual accuracy, requiring journalists to verify stories with multiple sources, attribute information appropriately, and avoid misleading representations through omission or selective quoting. Professional staff in its London office, who oversee student contributions, possess 2-7 years of experience, and all content undergoes editorial review to ensure balance and fairness. The organization employs investigative techniques such as Freedom of Information requests and on-the-ground reporting, alongside libel training for contributors, to support rigorous practices amid its focus on youth-oriented content.^[50]^[14] In addressing complaints or errors, The Tab issues corrections for verified inaccuracies upon contact with its editors and provides a formal right-of-reply process, allowing subjects to respond directly on the platform where criticism appeared, thereby enabling public defense against allegations. This mechanism aims to maintain transparency and accountability, with policies prohibiting anonymous sourcing unless justified by exceptional circumstances like safety risks. Retractions are not explicitly detailed but fall under the broader corrections framework for substantive falsehoods.^[50]^[57] Responses to specific controversies have emphasized the value of amplifying underrepresented voices, particularly in student and youth contexts. Following backlash over the 2018 publication of a woman's account of a date with comedian Aziz Ansari on its offshoot site Babe.net—which detailed perceived coercive behavior despite mutual consent claims—then-editor-in-chief Joshi Herrmann defended the piece as a legitimate report on a firsthand experience, noting rapid fact-checking with the source and rejecting calls to suppress it as "patently ridiculous" given its relevance to ongoing discussions of interpersonal dynamics. Herrmann highlighted the story's alignment with journalistic duty to cover women's narratives without requiring corroboration from the accused in anonymous submissions, while acknowledging Ansari's subsequent private response to the source.^[25] Defenses against broader accusations of sensationalism or ideological slant center on The Tab's model of empowering student reporters to capture campus realities in a bold, digital-first style, which editors argue fosters authentic youth perspectives rather than diluted neutrality. Proponents, including contributors, counter claims of prioritizing clicks over substance by pointing to verified scoops and training programs that equip amateurs with professional skills, positioning the outlet as a training ground that enhances rather than undermines journalistic integrity. Critics' petitions for its closure, such as one in 2018 alleging harm to student media, have prompted internal reflections on content quality without leading to operational changes, with responses stressing adaptability and rejection of overly restrictive standards that could stifle emerging voices.^[58]^[39]^[59]

Ownership, Business Model, and Impact

Funding, Acquisitions, and Revenue Streams

The Tab Media secured $3 million in seed funding in December 2015 from Balderton Capital and the John S. and James L. Knight Foundation to fuel its expansion into over 200 U.S. universities.^[7] In September 2017, it raised an additional $6 million in a round primarily backed by News Corp, which acquired a minority stake in the company for its investment.^[3] Across its history, Tab Media accumulated roughly $10 million in total venture capital prior to divestiture.^[18] The company's revenue model centered on digital advertising targeted at its youth and student audience, with sponsored content comprising approximately 70% of income—for instance, generating $600,000 in August 2017 from brand commissions including Spotify.^[60] Advertisers leveraged the platform's campus networks for reach, supporting a for-profit structure distinct from nonprofit student media.^[37] Tab Media pursued but ultimately abandoned at least one acquisition amid challenges like a failed U.S. market push and shifts in social media traffic algorithms.^[61] In October 2020, Digitalbox plc purchased the company for £750,000 cash, adding it to a portfolio that includes The Daily Mash.^[19] Post-acquisition, The Tab reached profitability within one month and fully offset the purchase price by April 2022 via operational efficiencies and ad revenue.^[20] Digitalbox later reported a 22% group-wide revenue drop in 2023, attributing part of it to Google and Facebook algorithm updates reducing traffic to entertainment sites like The Tab.^[62]

Influence on Student Media and Culture

The Tab pioneered a networked model of digital student journalism, launching in 2009 as an online alternative to print-heavy university papers and expanding to localized editions at 34 UK universities by 2013, with over 1.3 million monthly unique users at that time.^[2] By 2016, this network encompassed 40 UK sites and 45 in the US, enabling hyperlocal coverage of campus events through unpaid student contributors coordinated by a central paid staff of around 10 in London.^[11] This structure, independent of student unions, contrasted with traditional outlets by prioritizing scalability and national syndication, influencing other student media to adopt digital aggregation and contributor networks for broader reach.^[63] Its digital-first training programs have equipped thousands of students with skills in online verification, headline optimization, and social media-driven storytelling, including onsite sessions for over 50 editors since 2017 and resources via Facebook groups and an emerging online academy.^[39] By 2017, approximately 2,300 students had contributed globally, with nearly 1,000 writing regularly, providing practical experience that supplements or bypasses formal journalism education and has produced stories amplified by national outlets.^[64]^[2] This has elevated student media's role in youth-focused reporting, though critics argue it incentivizes viral, low-depth content over investigative work due to unpaid roles and click metrics.^[65] On student culture, The Tab's tabloid-style blend of BuzzFeed-esque humor, nightlife guides, and scandal coverage has shaped discourse around university social life, pop culture trends, and generational issues, reaching millions and fostering a brash, relatable tone that resonates with Gen Z audiences.^[1]^[2] Features on campus parties, relationships, and memes have amplified informal student narratives, contributing to a cultural shift toward social media-optimized self-expression and accountability on issues like mental health and inclusivity, as recognized by outlets like The New York Times for defining youth media.^[14] However, its emphasis on sensationalism has been linked to reinforcing stereotypes or prioritizing entertainment over substantive cultural critique, prompting backlash in some university communities.^[4]

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originally founded in the UK — will be using it to expand in the U.S., out of an office in ...<|separator|>
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[17]
Tab Media raise $6m investment: A note from the CEO
Sep 7, 2017 · Tab Media, publisher of The Tab and babe, has raised $6m from investors such as News Corp, Balderton Capital and Knight Ventures.
[18]
Tab CEO Got Investment From Rupert Murdoch Hungover After ...
Sep 7, 2017 · Jack Rivlin convinced the media mogul to sign up to a $6 million funding round led by News Corp at a meeting the day after Glastonbury.
[19]
Lessons from a gruelling two years selling my company - Jack Rivlin
Jan 5, 2021 · Back in 2016, I was trying to raise investment for The Tab with my co-founder when we learned that Rupert Murdoch wanted to see us. He had met ...
[20]
Digitalbox looks to turn student news network The Tab into profitable ...
Oct 1, 2020 · The owner of the Daily Mash has bought student news network The Tab for £750,000 and said its first order of business is to get it into profit ...
[21]
The Tab paid off parent company Digitalbox's buyout cost in 18 months
Sep 28, 2022 · Student news site The Tab paid off its entire purchase cost between October 2020 and April 2022, according to parent company Digitalbox.
[22]
What Is Babe.net, the Website Behind the Aziz Ansari Story? - The Cut
Jan 16, 2018 · ... Tab editors, and its headquarters are at Tab Media's U.S. offices in Brooklyn. Babe targets a young readership. As managing editor Eleni ...
[23]
The Rise and Fall of Babe.Net and The Aziz Ansari Story - The Cut
Jun 23, 2019 · Babe launched in 2016 as a vertical of Tab Media, the brainchild of a 29-year-old British journalist named Jack Rivlin. He'd started the site in ...
[24]
A deep dive into the archives of Babe.net after its bombshell piece ...
Jan 17, 2018 · We dove into the archives to assess. First, the basics: Babe appeared in May 2016 as an offshoot of a British-based network of publications ...Missing: launch | Show results with:launch
[25]
What Is Babe.net, the website behind the Aziz Ansari story?
It is a spinoff of the Tab, a news site that was founded by Cambridge University students in 2009, and whose content comes largely from student reporters.Missing: connection | Show results with:connection
[26]
Babe.net's Aziz Ansari story, and the controversy around it, explained
Jan 18, 2018 · It began about a year and a half ago as an experimental offshoot of the Tab, a news site founded in 2009 and geared toward college students. As ...
[27]
About The Tab - The Tab US
The Tab is a site covering college and youth culture run by journalists who like being first. Most websites are happy to chew up their competitors' articles ...
[28]
I went on a date with Aziz Ansari. It turned into the worst night of my life
Jan 14, 2018 · I went on a date with Aziz Ansari. It turned into the worst night of my life · Ansari has now released a statement denying sexual misconduct.
[29]
The Fine Line Between A Bad Date And Sexual Assault: 2 Views On ...
Jan 16, 2018 · Babe.net published a woman's account of a date with comedian Aziz Ansari that she says turned into "the worst night" of her life.
[30]
Is it news? Aziz Ansari story triggers media ethics debate - CBC
Jan 18, 2018 · An unidentified woman's account of comedian Aziz Ansari's sexual advances has tossed a wrench into the #MeToo movement.
[31]
After the shutdown of Babe.net, Tab Media is forced to grapple with ...
Jun 25, 2019 · The student media company is on rocky terrain having exited the US market, shuttering the infamous babe dot net and being forced to contend ...
[32]
Babe.net, Site Behind Polarizing Aziz Ansari Story, Is Up for Sale ...
Feb 14, 2019 · Babe.net, the site behind a story about comedian Aziz Ansari that set off a debate about consent and journalistic ethics, is for sale.Missing: key | Show results with:key
[33]
In defence of 'The Tab' - Palatinate
Nov 20, 2014 · A journalistic monster formed from entrails of The Sun, Vice and Buzzfeed, The Tab publishes cheeky, sensationalist articles for rapid digestion ...
[34]
'The Tab': we can do better - - Palatinate
Nov 20, 2014 · However, in their incarnation of yellow journalism, the Tab presents itself less as a parody of lazy writing, and more as actual lazy writing.
[35]
Why the Tab is turning to 'old fashioned' on-the-ground reporting ...
Jun 22, 2017 · The Tab has a wide network of volunteer student journalists running “bureaux” at campuses across the UK (and representation at around 50 universities in ...
[36]
https://thetab.com/2025/09/23/apply-now-the-cambridge-tabs-recruiting-editors-come-join-the-chaos-and-the-fun
[37]
Apply now: The Cambridge Tab's recruiting editors - come join the ...
Sep 23, 2025 · The Cambridge Tab is now recruiting for our 2025/26 editorial team. From breaking news stories, fun features and our campus voxpops, there are ...
[38]
The Tab picks up business without paying - The Guardian
Feb 14, 2016 · Most student papers are dependant on either their student union branch or the university for funding. Because the Tab is financially independent ...
[39]
Tab Media: How a student newspaper went from cheeky campus ...
Sep 7, 2017 · From Cambridge to Ivy League, university students have taken to The Tab – and so has Rupert Murdoch.<|separator|>
[40]
How The Tab Trains Student Journalists To Be Digital First
Sep 27, 2017 · How The Tab Trains Student Journalists To Be Digital First ... The Tab's student journalists cover 38 college campuses in the United States.
[41]
Alternative campus journalism platform The Tab launches at Stanford
Feb 15, 2016 · To sign up to write for The Tab, students simply answer a few short questions on a web form. There are no hiring interviews. New writers talk to ...
[42]
The Tab - LinkedIn
Jan 10, 2016 · The Tab is a media brand covering youth culture and entertainment, with a global audience of millions. Our London office is run by Gen Zs.
[43]
EXCLUSIVE: Malia Obama pictured in Harvard t-shirt - The Tab
Apr 30, 2016 · Malia Obama is going to Harvard in the Class of 2021. Here's her photo wearing a Harvard t-shirt, showing everyone her college choice.Missing: scoop | Show results with:scoop
[44]
11 Warwick students temporarily suspended after group chat exposed
May 8, 2018 · The complaint came about as a result of a group chat in which discussion included raping and sexually assaulting other students from the ...<|control11|><|separator|>
[45]
Exclusive: Warwick backtrack on punishment as group chat boys ...
Oct 4, 2018 · Since The Warwick Tab broke the story naming the boys involved in the ... the Tab…we of course continue to respond to other student media.
[46]
Watch the video of a Cambridge Tory burning money in front of a ...
Feb 10, 2017 · The Tab Cambridge broke the story yesterday at 12:41pm, and The Tab decided to name him a few hours later. Today the story has been covered ...
[47]
How unis issue meaningless fines to students guilty of sexual assault
Jun 12, 2020 · Students found guilty of sexual assault at university are being inappropriately punished with fines, a Tab investigation has found.
[48]
The Tab - Bias and Credibility - Media Bias/Fact Check
These media sources have a slight to moderate liberal bias. They often publish factual information that utilizes loaded words (wording that attempts to ...Missing: controversies | Show results with:controversies
[49]
April Fool's Day 2024: All the silly headlines we fooled you ... - The Tab
Apr 1, 2024 · Here is a full roundup of every silly little headline across The Tab that fooled you on April Fool's Day 2024.
[50]
Gotcha! Here's every ridiculous way we fooled you this April Fools' Day
Apr 1, 2023 · The Tab Birmingham made everyone look a fool when they announced Love Island's Hugo Hammond would be joining the University of Birmingham as ...
[51]
Editorial Policy - The Tab
The Tab ... We take fact-checking stories seriously – so our readers can trust us as a credible source. – Our journalists fact-check their articles via multiple ...
[52]
Why CUSU needs to undergo democratic reform and shed ... - The Tab
Mar 3, 2020 · Why CUSU needs to undergo democratic reform and shed its ideological bias. “I have been called a 'Tory' and accused of peddling 'right-wing ...<|separator|>
[53]
The reality TV right wing grifters crisis: Stop casting for clicks - The Tab
Oct 9, 2025 · ... woke, and blame a lack of free speech. When Emily was evicted from ... For more like this, like The Tab on Facebook. Featured image via ...
[54]
The Daily Mail has declared these 20 unis the 'wokest' in the UK
Sep 26, 2025 · Although, if you look beyond the top five, you'll see 11 out of the 20 most “woke” unis were ranked a bit lower this year than they were in 2021 ...
[55]
http://www.express.co.uk/news/uk/451848/Cambridge-Uni-paper-given-harassment-warning-over-call-to-take-photos-of-Prince-William
[56]
https://governance-strategic-planning.ed.ac.uk/sites/default/files/2023-11/Student%20Factsheet%202022/2023.pdf
[57]
https://thetab.com/us/ask-right-reply
[58]
How to ask for right of reply - The Tab US
The right of reply means the right to defend yourself against public criticism in the same place where it was published.
[59]
https://theboar.org/2018/05/tab-end-petition-confused/
[60]
The petition to end The Tab is confused and counterproductive
May 30, 2018 · Much of what The Tab produces is inoffensive and not problematic; this can be built upon by journalists in order to respond to criticism.
[61]
News Corp pays the Tab | Vuelio
Sep 8, 2017 · The Independent reports that 70% of Tab Media's revenue – $600,000 in August – comes from sponsored stories commissioned by the likes of Spotify ...Missing: acquisitions | Show results with:acquisitions
[62]
The Tab's Struggling Sale: Jack Rivlin's 11 Hard-Earned Lessons
Jan 15, 2021 · Jack Rivlin is the founder and former CEO of The Tab, a youth publisher with an audience of millions. After founding the business at university, ...
[63]
Google and Facebook blocks hit revenue for The Tab publisher ...
Mar 26, 2024 · Online publisher Digitalbox reported revenue decline of 22% as it blamed Google and Facebook algorithm decisions for impacting the reach of its entertainment ...Missing: funding streams
[64]
How significant is the role of the student press at UK universities?
Nov 26, 2024 · As well as these two forms of student newspaper, many universities in the UK have an edition of The Tab – a tabloid-style news site which ...
[65]
Tab Media: How a student newspaper went from cheeky campus ...
Sep 7, 2017 · From Cambridge to Ivy League, university students have taken to The Tab – and so has Rupert Murdoch.<|separator|>
[66]
YES/NO: Is The Tab bad for student journalism? - York Vision
Apr 28, 2016 · The idea that student journalists who are writing for The Tab are only motivated by views and insignificant monetary rewards is utterly false.