"Time to Pretend" is a song by the American indie rock duo MGMT, released as the lead single from their debut studio albumOracular Spectacular.[1] The track, co-written by band members Andrew VanWyngarden and Ben Goldwasser during their senior year at Wesleyan University, satirizes the allure and pitfalls of rock stardom through lyrics depicting a hedonistic fantasy life of fame, wealth, and excess.[2] Its rhythm was inspired by the movements of a praying mantis the duo kept as a pet in college.[3]Originally appearing on a self-released EP in 2005—with a 20th anniversary vinyl reissue released in September 2025—the song gained widespread attention with Oracular Spectacular's release in the United Kingdom on October 2, 2007, and in the United States on January 22, 2008.[4] Produced by Dave Fridmann, it blends psychedelic pop with synth-driven indie rock elements, contributing to the album's critical acclaim and commercial success.[1] Upon its single release in early 2008, "Time to Pretend" peaked at number 23 on the Billboard Alternative Songs chart and earned the duo the Best Track award at the 2009 NME Awards.[5][6]The song has been ranked number 493 on Rolling Stone's 2010 list of the 500 Greatest Songs of All Time, praised for its ironic commentary on the music industry.[7] Its cultural impact extends to media placements, including the soundtrack of the British TV series Skins and the trailer for the 2017 film Spider-Man: Homecoming, as well as a cover by Japanese Breakfast and Magdalena Bay at Austin City Limits in October 2025.[3][8][9] A resurgence in popularity occurred in 2023–2024 following its prominent use in the film Saltburn, propelling it back onto the Billboard Alternative Airplay chart as MGMT's first entry there since the original 2008 run.[10]
Composition and recording
Background and inspiration
"Time to Pretend" was written by Andrew VanWyngarden and Ben Goldwasser during their senior year at Wesleyan University in 2005. The duo, who formed MGMT while students there, first recorded the track for their Time to Pretend EP, a six-song release issued on August 30, 2005, by the independent label Cantora Records.[11] This initial version captured the band's early electro-pop experiments, drawing from dorm-room jam sessions that blended synthesizers and ironic lyrics.The song's musical foundation drew direct inspiration from an unusual source: a pet praying mantis housed in their college residence. VanWyngarden recounted that the insect's rhythmic bobbing—particularly when it "danced" to The Clash records—shaped the iconic keyboard melody, while its brief life cycle, ending with egg-laying and death, evoked themes of transience. They even buried the mantis in their backyard after its passing, an event that underscored the song's meditation on impermanence. This quirky encounter symbolized the fleeting nature of fame, aligning with MGMT's penchant for weaving personal anecdotes into broader conceptual narratives.Lyrically, "Time to Pretend" delves into an ironic fantasy of rock stardom and excess, portraying a hedonistic dream of "living fast" amid parties, models, and inevitable downfall. VanWyngarden described the words as "just about us imagining being rock stars... fantasy rock star life," with lines like "This is our decision, to live fast and die young" serving as satirical jabs at the music industry's excesses. Goldwasser elaborated that the track represented "this joke of us being sell-out rock stars," a humorous detachment from the very lifestyle it depicts. These elements cemented the song's place in MGMT's psychedelic, escapist aesthetic, where vivid, otherworldly visions critique societal pressures through playful irony.
Musical elements
"Time to Pretend" blends indie pop, electronic, and psychedelic rock elements, creating a synth-driven sound that characterized MGMT's early work.[12] The track runs for 4:21.[13] It is composed in the key of D major and maintains a tempo of 101 beats per minute, contributing to its energetic yet dreamy pace.[14]The song's instrumentation centers on synthesizers generated via Reason software, including bass lines from narrow rectangular waves with chorus and distortion effects, and lead patches combining sawtooth and square waves enhanced by fast vibrato.[15][16] Keyboards provide arpeggiated patterns in the intro and throughout, layered with live drums added during production to bolster the rhythm section. Vocals, performed in unison by Andrew VanWyngarden and Ben Goldwasser, adopt a high-pitched, playful delivery that evokes an ironic rock-star persona.[16]Structurally, the track opens with a toddling synth intro leading into verses and choruses that build progressively, culminating in a climactic section with layered harmonies before fading into the outro.[17] Its naive, childlike melodies reflect influences from the band's college-era experiments and psychedelic acts like the Flaming Lips, while the album's broader electroclash nods add a modernelectronic edge.[16][18][12]
Production and personnel
"Time to Pretend" was re-recorded for MGMT's debut album Oracular Spectacular and produced by Dave Fridmann and the band at Tarbox Road Studios in Cassadaga, New York, during early 2007.[19]The core personnel consisted of Andrew VanWyngarden on lead vocals, guitar, keyboards, and drums, alongside Ben Goldwasser on keyboards, synthesizers, and backing vocals.[20][19]Additional band members credited on the album included James Richardson on guitar, Matthew Asti on bass, and Will Berman on drums, with no external session musicians involved in the recording.[21]Compared to the original version on the band's 2005 EP, the album re-recording featured live drums played by VanWyngarden, an increased tempo, fuller synth layers with added distortion and crunch, and a more polished mix achieved through Fridmann's engineering techniques.[19]
Release formats
Single releases
"Time to Pretend" served as the lead single from MGMT's debut studio album Oracular Spectacular, with a commercial release on March 3, 2008, by Columbia Records in the United Kingdom.[22][23] In the United States, a promotional CD-R single was issued by Columbia in 2008.[24] The track's early exposure stemmed from a version on the band's 2005 Time to Pretend EP, issued by Cantora Records, which circulated through online sharing and CD-R distributions at live shows, generating word-of-mouth buzz that contributed to MGMT's signing with Columbia in 2006.[25]Promotion for the full single emphasized radio airplay and live performances, including a BBC Radio 1 session recorded for Rob da Bank's Christmas Special in December 2007, alongside festival appearances such as at the Hove Festival in 2008.[23][26] Physical formats included a limited-edition white 7" vinyl single (45 RPM) and a CD single, both released in the UK by Columbia, featuring b-sides "Weekend Wars (BBC Radio 1 Session)" on the vinyl and the 13-minute track "Metanoia" on the CD.[23][27] A radio edit version, shortened to approximately 4:11, supported broadcast play.[28]The single was also available digitally via platforms like iTunes as a 256 kbps AAC file release in the UK and Europe.[29]
Track listings
The single "Time to Pretend" was released in multiple physical and digital formats, each featuring the album version of the title track alongside exclusive B-sides or additional content.[30]
7" vinyl
The UK limited edition 7" vinyl single, pressed on heavyweight white vinyl at 45 RPM, includes the following tracks:[23]
Digital versions of the single were made available in the UK and Europe, mirroring the CD format with the same two tracks in AAC format at 256 kbps.[30] A separate promotional digital single included a live recording from early performances.[31]
No.
Track
Duration
Notes
1
Time to Pretend
4:21
Album version
2
Metanoia
13:49
Exclusive B-side
–
Future Reflections (Triple J Live Recording)
4:10
Live version from early shows, Australian radio session
Remixes
An official radio edit of "Time to Pretend" was released for airplay, shortened slightly from the album version. No major club remixes were officially issued.[32]
Version
Duration
Radio Edit
4:11
Music video
Concept and production
The music video for "Time to Pretend," directed by Ray Tintori, was released in 2008 as a visual companion to MGMT's debut single from their album Oracular Spectacular. Tintori, a longtime friend of the band from their Wesleyan University days, crafted a narrative that begins with the band members portrayed as figures in animal costumes navigating a surreal forest adventure, symbolizing escapist fantasy aligned with the song's ironic lyrics about rock stardom. The story transitions into a post-apocalyptic tribal sequence on a beach, where the group interacts with a youth tribe in a chaotic, resilient utopia amid societal collapse, incorporating elements like dancing around fires, pushing money into pits, and riding oversized cats.[33][34]This plot draws explicit references to Alejandro Jodorowsky's 1973 surrealist film The Holy Mountain—particularly in scenes of ritualistic money-burning and esoteric imagery—and William Golding's 1954 novel Lord of the Flies, evoking themes of primal youth society and survival in isolation. The video features a cameo appearance by singer Caroline Polachek as a member of the post-apocalyptic youth tribe, adding to the satirical tone of youthful defiance against inevitable downfall. Filming took place in woods using green screen techniques for the band and tribe scenes, with the band donning loincloths made from green screen fabric and covered in fake blood for dynamic, energetic performances.[35][36]Post-production emphasized a deliberately primitive, DIY aesthetic with psychedelic filters, jagged compositing edges, and duplication effects to amplify the dreamlike quality, including using the sky as a green screen for seamless surreal integrations. A 3D version of the video was later produced, incorporating enhanced effects like floating heads to heighten the immersive, otherworldly experience. This low-fi approach reflected the band's early indie ethos and Tintori's vision of a self-aware college-art-project vibe.[37][38]
Release and reception
The music video for "Time to Pretend" premiered on YouTube and MTV2 in March 2008. A 3D version was released in 2009 specifically for festival screenings.[39][38]The video was well-received for its surreal humor and visual inventiveness, with Tiscali Music awarding it a perfect 10/10 rating. NME praised its creative visuals as a standout element in MGMT's early work. As of November 2025, the official upload on YouTube had surpassed 119 million views, helping to amplify the single's buzz within the indie music scene.[40]
Critical reception
Initial reviews
Upon its release as the lead single from MGMT's debut album Oracular Spectacular in early 2008, "Time to Pretend" garnered largely positive initial reviews from major music publications, which praised its satirical take on rock stardom and infectious synth-driven sound. Rolling Stone described the track as a "gloriously woozy, synth-drenched fantasy of rock-star decadence," highlighting its ironic mockery of clichéd excesses like drugs and fame, and awarded the album 4 out of 5 stars in its January 2008 review.[41] Pitchfork echoed this sentiment in its October 2007 preview (published ahead of the full U.S. release), calling it a "bombastic electro-glam number about rock star dreams" thick with sarcasm, noting how the ironic lyrics—envisioning a life of models, heroin, and Parisian excess—pair with emerging synth hooks from "viscous electronic fluid," though the album overall received a 6.8 rating.[42]NME's early 2008 album review further amplified the song's appeal as an escapist indie anthem, emphasizing its vibe through lyrics like "Let’s make some music, make some money, find some models for wives," blended with neo-psychedelic influences from David Bowie and T. Rex, without assigning a numerical score but positioning it as a standout debut.[43] The publication lauded its un-clichéd musical depth, suggesting it captured a warm, philandering excess that set MGMT apart in the indie scene.[43]However, responses were not universally enthusiastic, with some UK critics viewing the track's whimsical elements as overly playful or contrived. The Guardian, in a December 2008 live review tied to the album's buzz, noted MGMT's "penchant for whimsical costumes" as dovetailing with a mindset that could feel excessively fantastical, potentially detracting from the music's substance.[44] Similarly, the BBC's January 2008 album assessment described the overall aesthetic—including "Time to Pretend"—as "intriguing and exciting if a little uncomfortable," implying the song's lighthearted irony risked coming across as too frivolous for some listeners.[45]
Retrospective rankings and legacy
In the years following its release, "Time to Pretend" has garnered significant retrospective acclaim, frequently appearing on influential "best of" lists that highlight its role in shaping late-2000s music. It ranked at number 353 on Rolling Stone's 2021 list of the 500 Greatest Songs of All Time, recognizing its enduring psychedelic pop appeal and satirical edge.[46] Similarly, NME placed it at number 90 on its 500 Greatest Songs of All Time (2014) and number 2 on its 100 Best Songs of the 2000s (2009), praising its monumental chorus and postmodern commentary on rock stardom.[47]Contemporary end-of-year rankings from 2008 also underscored its immediate impact, with Time magazine critic Josh Tyrangiel selecting it as the number 8 song of the year for its clever blend of irony and melody. Rolling Stone ranked it number 3 on its list of the 100 Best Songs of 2008, highlighting its snarky take on rock-star fantasies. These placements reflect the song's broad appeal across publications, positioning it as a standout in a year dominated by diverse genres from indie to hip-hop.The song's legacy extends beyond rankings, as it is widely regarded as a defining track of the 2000sindie revival, capturing the era's blend of hedonism, irony, and escapism with its synth-driven sound. Critics have noted its influence on the resurgence of synth-pop in the late 2000s and beyond, inspiring a wave of artists who fused electronic elements with indie sensibilities, from the raw energy of early MGMT tracks to broader genre evolutions.[48][49]As of 2025, "Time to Pretend" remains a festival staple, frequently performed live and ranking number 40 on WYEP's listener-voted Best Songs of the 21st Century (So Far) earlier this year. It has seen renewed interest through TikTok remixes and user-generated content, where creators blend its iconic synth riff with modern beats, amplifying its nostalgic draw for younger audiences.[50][51]
Commercial performance
Chart performance
"Time to Pretend" experienced moderate commercial success on international music charts upon its 2008 release as a single, primarily driven by alternative radio airplay in key markets. The track marked MGMT's breakthrough, achieving its highest peak on the UK Singles Chart at number 35, where it spent a total of 31 weeks.[52] In the United States, it reached number 23 on the BillboardAlternative Songs chart, reflecting its strong reception among alternative radio audiences and contributing to the slow-burn popularity of the band's debut album Oracular Spectacular.[53]The song also charted modestly elsewhere, peaking at number 64 on the Canadian Hot 100, number 62 on the Australian ARIA Singles Chart, number 12 on the Belgium Ultratip chart, and number 45 on the Japan Hot 100.[54][55] On year-end UK charts, it ranked number 145 in 2008 and number 193 in 2009, underscoring its enduring radio presence across the two years.[56][57]The song experienced a resurgence in popularity in 2023–2024 following its use in the film Saltburn, with steady streaming growth continuing into 2025. The track has amassed over 571 million streams on Spotify as of November 2025, highlighting its lasting appeal.[58]
MGMT performed "Time to Pretend" on the Late Show with David Letterman on January 8, 2008, marking one of their earliest major television appearances. The band returned to the same program on May 11, 2010, delivering the song as part of a broader set promoting their album Congratulations.[60] Earlier that year, on May 15, 2008, they appeared on Late Night with Conan O'Brien, where the performance highlighted the track's energetic synth-pop style during their rising popularity.[61]The song also featured prominently in MGMT's festival debuts. At Coachella 2008, held on April 27, the band included "Time to Pretend" in their Mojave Tent set, their first major festival slot that drew significant attention to their debut album Oracular Spectacular.[62] Later that year, on June 28 at Glastonbury Festival, they closed their performance on the John Peel Stage with the song, followed by "Kids," energizing the crowd with its anthemic close.[63]In more recent years, MGMT revisited "Time to Pretend" at the Just Like Heaven Festival on May 13, 2023, at the Rose Bowl in Pasadena, California, where they performed their entire Oracular Spectacular album front-to-back, opening with the track.[64] The band has not made major television appearances performing the song since 2010.Official video clips of these 2008 performances, including the Letterman and Conan O'Brien appearances as well as festival sets from Coachella and Glastonbury, have been made available through broadcast archives and fan-preserved recordings shared on platforms like YouTube, preserving the live energy of the band's early tours.[65][66][67]
Usage in media and covers
The song "Time to Pretend" by MGMT has been featured in various media, including the 2008 film 21, where it appears on the soundtrack during key scenes depicting high-stakes blackjack games in Las Vegas. It was also incorporated into promotional trailers for the movie, enhancing the film's energetic and escapist vibe.[68] Post-2020, the track saw renewed visibility through indie TikTok trends in 2024, where users paired it with nostalgic or ironic content about youthful ambition and escapism, contributing to a surge in streams.[69]Notable cover versions have kept the song relevant in live and recorded formats. In 2021, Black Country, New Road released a raw, saxophone-infused cover, transforming the original's synth-pop into a post-rock exploration of its themes.[70] Charlie Hickey released a stripped-down acoustic cover as a single in 2023 via Saddest Factory Records, emphasizing the lyrics' introspective irony with minimal instrumentation.[71] Additional adaptations include a 2009 duet by Patience Hodgson of The Grates and Broderick Smith of The Dingoes, featured on the Australian music quiz show RocKwiz, capturing a playful rock reinterpretation.[72] Fan-created content, such as electronic remixes uploaded to YouTube in 2024, has further extended the song's reach, with examples like the SEVN Remix adding progressive house elements to its psychedelic core.[73]
Cultural impact
Influence on indie music
"Time to Pretend" played a pivotal role in popularizing synth-indie and psychedelic pop within the 2000s indie landscape, blending electronic elements with psych-rock influences to create a trippier, more experimental sound that distinguished MGMT from contemporaries. Released as the lead single from their 2007 debut album Oracular Spectacular, the track's shimmering synths and ironic lyrics captured the era's underground vibe, helping propel the duo from college gigs to mainstream recognition following the album's 2008 breakthrough, which peaked at No. 38 on the Billboard 200. This success bridged niche psychedelic scenes to broader audiences, inspiring a wave of synth-driven indie acts that incorporated cosmic and surreal aesthetics into accessible pop structures.[74][75]The song's influence extended to subsequent artists in the 2010s, notably shaping the psychedelic revival seen in bands like Tame Impala, whose lush, immersive soundscapes echoed MGMT's innovative fusion of synths and psych elements. MGMT's approach to blending underground psych experimentation with catchy hooks paved the way for a generation of indie musicians to explore similar territories, as evidenced by their impact on acts prioritizing sonic weirdness over conventional rock norms. Additionally, the track contributed to MGMT's role in reintroducing psychedelic influences into indieelectronic genres, fostering a subgenre where satire and euphoria coexisted.[74][76]Thematically, "Time to Pretend" resonated deeply in post-recession music culture through its satirical take on fame and excess, with lyrics mocking rock-star clichés like wealth, models, and drugs amid lyrics such as "Let's make some music, make some money / Find some models for wives." This ironic commentary on hedonism and disillusionment mirrored the early 2000s economic uncertainties and streaming-era shifts, infusing indie with a nihilistic edge that contrasted classic rock's optimism and influenced the genre's embrace of fleeting, meaningless pursuits.[77][75][78]In the 2020s, the song experienced a revival through its frequent sampling and inclusion in indie playlist curation on platforms like Spotify, sustaining its relevance in lo-fi and nostalgic electronic contexts while underscoring MGMT's enduring legacy in shaping genre boundaries. Tracks like "Time to Pretend" continue to be sampled and featured prominently, bridging 2000sindienostalgia with contemporary production trends.[79]
Recent adaptations and tributes
In 2023, the song featured prominently in the film Saltburn, underscoring themes of excess and illusion, which propelled its resurgence in popularity and introduced it to younger audiences.[10] Later that year, indie artist Charlie Hickey released an acoustic cover of "Time to Pretend," stripping the original's synth-driven energy to a minimalist arrangement that highlighted the song's introspective lyrics, issued via Saddest Factory Records.[71] This rendition, produced by Marshall Vore, received positive attention in indie music circles for its intimate reinterpretation ahead of Hickey's tour dates.[80]A notable tribute occurred in October 2025 at the Austin City Limits Music Festival, where Japanese Breakfast collaborated with Magdalena Bay for a live cover of the track, closing their set with a vibrant, dual-act performance that celebrated the song's 20th anniversary.[81] The rendition quickly went viral on social media platforms, including TikTok and Instagram, amassing widespread shares and fan recreations due to its energetic delivery and festival energy.[82]The song has seen adaptations in independent cinema, notably featured in the 2024 short film Fated to Pretend, where it underscores themes of illusion and aspiration in a visually stylized narrative.[83] This usage aligns with the track's recurring role in short-form indie projects exploring youthful escapism.On TikTok, "Time to Pretend" inspired various user-generated trends and challenges in 2024 and 2025, including dance edits and nostalgic lip-syncs tied to the song's lyrics, contributing to renewed online engagement among younger audiences.[84]MGMT themselves incorporated the song into their live sets during the 2023-2025 period, including a performance at the Just Like Heaven festival in 2023, maintaining its staple status in their catalog.While no major certifications have been awarded since 2024, the track achieved a significant streaming milestone by surpassing 570 million plays on Spotify as of November 2025, reflecting its enduring digital popularity.[58]