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Trend Micro

Trend Micro Incorporated is a multinational cybersecurity company headquartered in , , specializing in AI-powered security solutions for enterprises, including security, protection, network threat detection, and . Founded in 1988 by Steve Chang, Jenny Chang, and Eva Chen as a developer of , the company has evolved into a global leader in hybrid , network, and , serving over 10,000 enterprise customers worldwide. With approximately 7,000 employees across 70 countries, Trend Micro operates a 24/7 global threat research team and the Zero Day Initiative (ZDI), a program that identifies and discloses software vulnerabilities to enhance industry-wide defenses. The company's core platform, Trend Vision One, integrates AI to predict, prevent, detect, and respond to cyber threats across multi-cloud environments, endpoints, and networks, supporting proactive security for organizations of all sizes. Trend Micro reported consolidated net sales of approximately 272.64 billion (about $1.8 billion USD) for 2024, reflecting a 9.63% year-over-year increase driven by strong adoption of its SaaS-based platforms and annual recurring revenue exceeding $1.3 billion from sources. Notable achievements include being named a Leader in Gartner's for Endpoint Protection Platforms for 20 consecutive years as of 2025, underscoring its innovation in core endpoint protection, workspace , and constrained environments. The company's commitment to research has resulted in over 900 patents and continuous expansion into AI-driven defenses against evolving threats like and .

History

Founding and early years (1988–1999)

Trend Micro was founded in 1988 in Los Angeles, California, by Steve Chang, his wife Jenny Chang, and her sister Eva Chen, with an initial investment of $5,000. The company initially focused on antipiracy software locks but pivoted to antivirus solutions after the founders encountered the C-brain virus, one of the first widespread PC threats spread via floppy disks. This shift addressed the emerging need for protection against boot sector viruses that could infect systems during disk boot attempts, a common vulnerability in the late 1980s PC era. The company's first major product, PC-cillin, an for personal computers, was launched in 1990. It quickly gained popularity in , particularly , where it sold faster than in the U.S. market, becoming a and helping establish Trend Micro's early foothold in the region. To leverage lower labor costs and local talent, the company relocated its primary operations to , , around 1990 while maintaining development ties to its U.S. origins. In 1992, Trend Micro acquired a Japanese software firm to form Trend Micro Devices, establishing its global headquarters in to tap into Asia's largest computer market and secure distribution partnerships. That same year, a licensing deal with for exclusive U.S. and European rights to its antivirus technology generated approximately $4 million in annual royalties, fueling rapid revenue growth from antivirus sales. By 1996, Trend Micro had expanded internationally with offices in the U.S. and , emphasizing global distribution partnerships amid a competitive landscape of emerging antivirus providers like and . The company faced early challenges, including slow adoption in the U.S., reliance on key partnerships for credibility, and the need to rapidly adapt to evolving floppy disk-based threats in a nascent cybersecurity market. These efforts culminated in a financial milestone with the company's on the Jasdaq Stock Market (a segment of the ) in August 1998, marking it as the first Taiwanese software firm to list there and supporting further growth to $20 million in annual revenues by that mid-decade point.

Expansion in the 2000s

In 2000, Trend Micro listed on the Stock Exchange's First Section under ticker symbol 4704, marking a significant milestone that solidified its presence in the Japanese market and provided capital for accelerated global expansion. This enabled the company to invest in new product development and international operations, transitioning from its foundational antivirus focus to broader enterprise security offerings. The company launched ServerProtect in the early 2000s as an solution designed to protect Windows and servers from viruses, with compatibility for systems highlighted in its initial documentation. Building on this, Trend Micro introduced the in as part of its protection strategy, providing network-level antivirus scanning to prevent outbreak propagation across business infrastructures. In 2005, Trend Micro acquired U.S.-based InterMute for $15 million, integrating its antispyware technology, including the SpySubtract product, into Trend Micro's consumer and lines to address emerging threats. Trend Micro demonstrated its threat detection capabilities during the 2003 worm outbreak, classifying the as "destructive" and "high risk" while providing rapid updates to mitigate its impact on global networks. This response enhanced the company's reputation among enterprises relying on timely protection against fast-spreading . Concurrently, Trend Micro expanded its footprint, with its Philippines-based TrendLabs center—established in —growing to support over 600 staff by the mid-2000s for global antivirus research. The company also broadened operations into (e.g., offices in the UK and ) and (e.g., ). These efforts drove substantial revenue growth, with annual net sales surpassing 13,741 million (approximately $127 million USD) in 2000, exceeding the $100 million threshold for the first time and fueled by increasing adoption among small and medium-sized businesses as well as large enterprises. By the mid-2000s, this momentum from diversified products and geographic reach positioned Trend Micro as a key player in the evolving cybersecurity landscape.

Developments in the 2010s

During the , Trend Micro, under the leadership of co-founder Eva Chen—who assumed the role of CEO in late 2004—intensified its emphasis on integrated security platforms to address the evolving landscape of cyber threats, including the rise of and mobile devices. This strategic pivot built on earlier network tools from the , enabling a more holistic approach to threat defense across endpoints, networks, and emerging environments. Chen's vision drove investments in unified solutions that combined antivirus, intrusion prevention, and , positioning the company to tackle sophisticated attacks in a post-PC era. A key milestone was the introduction of Deep Security in 2010, a comprehensive security platform designed to safeguard physical, virtual, and workloads against , intrusions, and compliance risks through agent-based protection and centralized management. This solution marked Trend Micro's early foray into hybrid , supporting technologies like and addressing the growing need for scalable defenses in data centers. Complementing this, the company expanded into in 2012 with the launch of Mobile Security for Enterprise, which provided antivirus scanning, device management, and data encryption for and other platforms, responding to the surge in bring-your-own-device (BYOD) policies and threats. In 2015, Trend Micro bolstered its network defense capabilities through the $300 million acquisition of HP's Technologies, integrating next-generation (IPS) and the Zero Day Initiative vulnerability research program into its portfolio. This move enhanced real-time threat blocking and breach detection, allowing seamless correlation with and protections. The acquisition exemplified the decade's focus on converging layers to counter advanced persistent threats. Trend Micro also demonstrated resilience against major incidents, such as the 2016 WannaCry outbreak, by leveraging its global threat intelligence to detect variants like RANSOM_WCRY.I and deploying enhanced endpoint detection through products like Apex One, which incorporated behavioral analysis and exploit prevention to mitigate propagation via unpatched vulnerabilities. Amid this, the region solidified its dominance, with accounting for over 40% of by 2019, fueled by strong demand for solutions. To support innovation, the company expanded its research footprint by establishing additional R&D sites in and the , reaching a total of 10 global labs by the decade's end and fostering collaborative threat research across continents.

Recent years (2020–present)

In 2020, the COVID-19 pandemic significantly influenced Trend Micro's operations, as the surge in remote work heightened demand for cybersecurity solutions, particularly in cloud services, leading to a 15% year-over-year growth in gross sales for hybrid cloud security during the first quarter. This period marked a pivot toward enhanced protection for distributed workforces, building on the company's earlier cloud foundations from the 2010s. Overall, the company reported solid net sales growth of 7% at constant currency for the full year, reflecting resilience amid global disruptions. By 2021, Trend Micro launched the Trend Vision One XDR platform, which unified endpoint, , and operations to streamline detection and response across environments. In 2022, the company introduced AI-powered hunting capabilities within this platform, enabling automated analysis of potential risks, alongside deepened partnerships with AWS and to bolster protection for customers. These advancements emphasized proactive defense mechanisms, integrating to predict and mitigate evolving s. In early 2025, Trend Micro unveiled Cybertron AI on February 25, a specialized designed for proactive cybersecurity, leveraging 35 years of threat intelligence to anticipate attacks across diverse environments. Later that year, in August, the company introduced technology, powered by AI, allowing organizations to simulate cyber threats and test in virtual replicas of their infrastructure without risking production systems. These innovations highlighted Trend Micro's focus on AI-driven and prevention to enhance . Throughout 2025, rumors of a potential acquisition circulated, with firms including , , and EQT AB competing for a valued at approximately $6.5 billion, though no deal had been finalized by . Concurrently, the company expanded its global footprint, maintaining 16 R&D locations worldwide and growing its workforce to over 7,000 employees to support ongoing innovation in and cloud security.

Corporate affairs

Leadership

Trend Micro's executive leadership is headed by co-founder Eva Chen, who has served as since 2005 and assumed the role of in 2022. With a background in engineering and over three decades in cybersecurity, Chen oversees the company's global strategy, particularly emphasizing advancements in to enhance threat detection and response capabilities. As Chairman and co-founder, Steve Chang provides strategic vision and manages following his tenure as CEO from the company's in 1988 until 2005. Chang's leadership has been instrumental in establishing Trend Micro's position as a global cybersecurity leader, guiding long-term direction while the executive team handles day-to-day operations. Mahendra Negi has been since 2001, managing financial operations, including that support the company's expansion. Joining Trend Micro in 2000 after specializing in internet and software markets at Merrill Lynch, Negi holds a in physics and plays a key role in fiscal oversight and representative directorship. Akihiko Omikawa serves as Executive Vice President for and Global Consumer Business since 2016, driving revenue growth in the region through targeted market strategies and consumer-focused initiatives. His efforts have bolstered Trend Micro's presence in key APAC markets, contributing significantly to regional sales. Kevin Simzer, with over 25 years in , acts as , leading global sales, field operations, and practices to ensure operational resilience against cyber threats. Previously serving in sales and marketing roles, Simzer's expertise supports proactive cybersecurity measures across the organization. Frank Kuo is Chief Consumer Business Officer, responsible for innovating consumer security products, including anti-scam solutions and digital life protection features that address evolving threats like AI-driven . Under his guidance, Trend Micro has transformed its consumer portfolio to emphasize unified, proactive defenses. The Board of Directors comprises six members, including executives Steve Chang (Chairman), Eva Chen, Mahendra Negi, and Akihiko Omikawa, alongside independent outside directors Koichiro Tokuoka, a at Tama Graduate of Business and chairman of Life Shift Inc., and Fukuzou Inoue, former president and representative director of Insurance Company, who joined in March 2025. This composition ensures balanced , with independent directors providing external perspectives on strategic and operational matters.

Financial performance

Trend Micro Incorporated has been publicly traded on the under the ticker : 4704 since 2000. As of November 14, 2025, the company's was approximately $6.6 billion, with its stock price at $50.45 on the OTC market (TMICY) (equivalent to ¥7,730 on ). In the second quarter of fiscal year 2025, Trend Micro reported a 4% year-over-year increase in net sales for its segment in constant currency terms, driven by adoption and expansion. Annual recurring revenue (ARR) reached $1.6 billion, marking a 1% year-over-year rise, while operating income grew 9% to achieve a 20% margin. from operations also surged 43% during the period. In the third quarter of fiscal year 2025, consolidated net sales were 68.84 billion JPY (US$466 million), a 1.1% year-over-year increase, with net sales up 4% year-over-year and operating income up 8.1% to a 24% margin. Historically, Trend Micro's has shown steady , expanding from $1.64 billion in 2020 to $1.80 billion in 2024, with trailing twelve-month at approximately $1.81 billion as of Q3 2025. Recent reports highlight strong generation, reaching ¥28,008 million. This trajectory reflects consistent performance amid increasing demand for cybersecurity solutions, including those tied to adoption. Revenue is geographically concentrated, with over 50% derived from in 2024, while the remaining portions come from the (approximately 20-22%), , , and (around 15-18%), and (excluding Japan, about 8-10%). By segment, consumer products account for approximately 20-25% of total revenue, with the enterprise segment comprising the majority (75-80%). The company invests significantly in research and development, allocating about 17% of its annual revenue to these efforts in recent years to sustain in cybersecurity technologies. In early 2025, Trend Micro attracted interest from firms including , , and EQT AB, amid discussions of a potential that could value the company at a premium to its current . Such a , if completed, might enhance through strategic investments and operational efficiencies under private ownership, though it could also introduce uncertainties regarding long-term public market access.

Products and services

Consumer security solutions

Trend Micro offers a range of consumer solutions designed to protect individual users and families across multiple devices, emphasizing ease of use and comprehensive defense for personal computing environments. The Maximum Security suite provides multi-device protection for up to 10 devices across Windows, , , , and platforms, incorporating antivirus scanning, a shield to block attempts, and to monitor and restrict children's activities. This suite also safeguards against scams and secures banking and shopping sessions through detection. Building on the Maximum Security features, the Premium Security Suite adds dark web monitoring to alert users if personal information appears on hidden networks and identity theft protection with 24/7 restoration support from specialists in case of breaches. Tailored for home users, it enhances by blocking unauthorized access and tracking while maintaining the core multi-device coverage. For mobile users, the app delivers real-time detection by scanning , , and notifications for fraudulent links, alongside app scanning to identify malicious software on and devices. It blocks scam attempts, prevents through privacy safeguards, and includes protection to avoid data leaks. Trend Micro's Worry-Free Services offer a cloud-managed that simplifies for small businesses seeking consumer-like ease, providing and protection without on-premises requirements. This service integrates antivirus, , and in a hosted console accessible from any location. These solutions incorporate AI-driven scam detection to proactively identify and block fraudulent activities, earning Trend Micro recognition as a leader in the 2025 IDC MarketScape for Worldwide Consumer Digital Life Protection due to its and anti- capabilities. Pricing follows a subscription model, with basic plans starting at approximately $40 per year for single-device coverage, scaling up for multi-device suites and premium features.

Enterprise security solutions

Trend Micro offers a of solutions designed for large-scale organizations, providing integrated protection across endpoints, environments, networks, and systems to manage complex s efficiently. These solutions emphasize scalability, , and of data to enable IT teams to detect, investigate, and respond to attacks proactively. Trend Vision One is an (XDR) platform launched in 2021 that correlates s across endpoints, , network, and for unified visibility and response. It integrates operations tools to reduce alert fatigue, enabling faster hunting and remediation through AI-driven insights and automated workflows. The platform supports multi-layer defense, including (EDR), workload protection, and network analysis, helping organizations consolidate disparate tools into a single console. Apex One provides protection for servers and workstations, featuring behavioral analysis to detect anomalous activities and capabilities to restore files affected by attacks. It employs for predictive threat prevention, vulnerability shielding, and prevention (DLP), while integrating with XDR platforms for broader context. This solution defends against , exploits, and advanced persistent threats throughout the attack lifecycle, with optimized performance for enterprise environments. Cloud One delivers workload and container security tailored for multi-cloud setups, including AWS, , and . It scans for vulnerabilities, monitors runtime behaviors, and enforces compliance in virtual machines, containers, and serverless functions, preventing breaches in dynamic infrastructures. The platform automates security postures across environments, integrating with pipelines for seamless protection without disrupting development workflows. Trend Micro's Email Security solution blocks advanced persistent threats (APTs) and includes phishing simulation tools to train employees on recognizing social engineering attacks. It uses AI to analyze sender behavior, detect malicious attachments, and prevent business email compromise (BEC), while simulations mimic real phishing campaigns to assess and improve organizational resilience. This cloud-based service filters spam and ransomware at the gateway, ensuring continuous updates against evolving email vectors. Managed Detection and Response (MDR) services offer 24/7 monitoring with a human-AI hybrid approach, combining expert analysts and automated tools for threat detection across , endpoints, servers, workloads, and networks. Delivered as part of Trend Service One, it provides incident response, threat hunting, and risk mitigation, augmenting internal teams without requiring in-house expertise. This outsourced model accelerates response times and handles alert triage to focus on high-impact threats. In 2025, Trend Micro received its 20th consecutive recognition as a Leader in the for Endpoint Protection Platforms, highlighting strengths in vision and execution for solutions like Apex One. Additionally, it was named a Leader in The Forrester Wave: Network Analysis and Visibility Solutions, Q4 2025, for Trend Vision One's threat detection and customizable workflows in .

Technology and research

Core technologies

Trend Micro's core technologies form the backbone of its cybersecurity ecosystem, enabling robust protection against evolving threats through advanced detection, analysis, and response mechanisms. Central to this is Deep Discovery, a specialized platform that employs custom sandboxing and behavioral analysis to identify zero-day threats and advanced malware that evade traditional defenses. By detonating suspicious files in isolated virtual environments, Deep Discovery simulates real-world execution to observe malicious behaviors, such as or propagation, allowing for proactive threat neutralization before widespread impact. Complementing these capabilities, Trend Micro integrates Zero Trust Network Access (ZTNA) to facilitate secure environments, enforcing granular access controls based on user , device posture, and context rather than implicit network trust. This approach segments access to private applications and resources, mitigating lateral movement by attackers even if credentials are compromised, and supports seamless connectivity for distributed workforces without exposing the entire infrastructure. In parallel, the company's hybrid cloud architecture unifies security across on-premises, , and multi-cloud deployments, providing consistent policy enforcement and visibility through platforms like Cloud One, which deploys lightweight agents to monitor workloads irrespective of the underlying infrastructure. The threat intelligence platform, embodied in Trend Vision One, aggregates telemetry from over 250 million global sensors to deliver , correlating vast datasets for early threat forecasting and automated response prioritization. This sensor network captures indicators of compromise, enabling machine learning-driven in (EDR) solutions, where behavioral analytics identify deviations from normal patterns, such as unauthorized process injections or file . Furthermore, built-in compliance features ensure adherence to standards like GDPR and HIPAA, with tools such as Deep Security offering audit-ready logging, data , and vulnerability assessments to safeguard sensitive information in regulated sectors like healthcare.

Research and development

Trend Micro maintains 16 global research and development centers spanning multiple continents, enabling collaborative threat analysis and innovation in cybersecurity technologies. Key hubs include the headquarters in , , the Japan headquarters in , and the U.S. headquarters in , where teams of threat researchers focus on vulnerability discovery, AI-driven detection, and emerging risk modeling. These centers employ over 450 dedicated threat researchers who integrate expertise in , , and security to support proactive defense strategies. Trend Vision One provides an framework that facilitates seamless integrations with third-party applications and services. This architecture allows for enhanced data exchange, enabling security teams to incorporate external tools for improved visibility, workflows, and broader ecosystem without disrupting existing infrastructures. In 2025, Trend Micro introduced significant innovations through its Cybertron AI, a specialized large language model designed for proactive threat simulation, prediction, and automated response. Built on fine-tuned Llama 3.1 and optimized with NVIDIA NIM for rapid deployment, Cybertron enables organizations to simulate attack scenarios and strengthen security postures by anticipating adversarial tactics. Complementing this, the company launched Digital Twin technology, which creates virtual replicas of IT environments for resilience testing against simulated cyberattacks, allowing safe validation of defenses without impacting production systems. Powered by NVIDIA accelerated computing and AI Enterprise software, Digital Twin supports virtual red teaming to identify vulnerabilities in complex, hybrid infrastructures. Trend Micro publishes annual threat intelligence reports to guide industry stakeholders on evolving risks, with the 2025 Security Predictions report highlighting projections such as global costs exceeding $10 trillion and the rise of AI-driven schemes targeting consumer data. These reports draw from across millions of sensors to forecast trends like vulnerabilities in environments and the proliferation of bug chains in software supply chains. The company actively collaborates with governments and law enforcement on high-impact operations, including its contributions to the 2024 Operation Cronos takedown of the ransomware group, where Trend Micro provided critical intelligence on unreleased variants and infrastructure details. Partnerships with , such as joint initiatives with universities to advance cybersecurity education and , further support knowledge sharing and talent development in threat mitigation. Trend Micro allocates 15-20% of its annual revenue to , underscoring a sustained to that has resulted in over 1,400 patents worldwide by 2025. This investment fuels advancements in and global threat intelligence, positioning the company to address future challenges in an increasingly complex landscape.

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