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Web feed

A web feed is an XML-based data format designed for syndicating and distributing frequently updated , such as headlines, posts, podcasts, and other , allowing users to subscribe and receive updates through dedicated readers or aggregators without needing to visit the originating website. The most widely used standards for web feeds are (Really Simple Syndication) and , both of which structure content into channels or feeds containing metadata and individual entries or items. , a of XML that conforms to the XML 1.0 specification, was originally developed to enable straightforward content sharing across the web, with its core elements including a top-level <rss> , a <channel> for overall feed details (such as title, link, and description), and <item> elements for specific content pieces. The syndication format, also XML-based, describes lists of related information known as feeds and entries, supporting syndication of web resources like weblogs and feeds, and is identified by the application/atom+xml. Web feeds trace their roots to late-1990s efforts in technology, including precursors like the Channel Definition Format (1997) and Meta Content Framework (1997), with emerging in March 1999 as version 0.90 from and evolving through versions up to the current RSS 2.0.11 (2009) under the . was developed in the early as a cleaner alternative to RSS's evolving versions, culminating in its standardization as RFC 4287 by the (IETF) in December 2005. These formats have become essential for content publishers and consumers, supporting extensions like for and enabling efficient aggregation in tools such as integrations and dedicated applications.

Fundamentals

Definition

A web feed is a standardized data format designed for syndicating frequently updated web content, such as news headlines, blog posts, or podcast episodes, enabling users to aggregate and consume updates from multiple sources within a single application known as a feed reader. This syndication mechanism allows content distributors to make their material available in a machine-readable form, facilitating efficient pulling of new information without requiring users to visit each website individually. The primary purpose of web feeds is to streamline content distribution by allowing creators to publish updates once, after which subscribers receive them through aggregators, thereby minimizing manual site navigation and promoting a "publish once, read anywhere" model. This approach supports decentralized dissemination, where content remains hosted on the original but is accessible via standardized protocols, enhancing accessibility across diverse platforms and devices. At their core, web feeds operate as XML-based files hosted on web servers, encapsulating metadata including titles, summaries or excerpts, publication dates, and hyperlinks to the complete content. This structure ensures a machine-readable format that automates and display, while also accommodating multimedia enclosures—such as audio or video files—for enriched syndication beyond text alone. Common implementations include formats like and , which embody these principles.

Core Uses

Web feeds serve as a fundamental mechanism for news aggregation, enabling users to compile headlines, summaries, and links from diverse outlets such as or into a centralized reader for streamlined consumption. This application reduces the need to visit individual websites, allowing real-time access to updates across multiple sources without manual browsing. In blogging, web feeds facilitate by distributing new posts, including titles, excerpts, and publication dates, to subscribers who follow platforms like or Blogger. Publishers embed feeds on their sites to automatically notify readers of fresh content, fostering ongoing engagement with minimal effort. Podcasting relies heavily on web feeds, particularly , to enclose audio files with like episode titles and durations, enabling automatic downloads and playback in apps such as or . This structure ensures seamless delivery of content, where new episodes trigger updates in users' libraries without requiring direct intervention from creators. For wiki updates, web feeds like those in notify contributors of recent changes, such as page edits or new revisions, through or formats that list timestamps, user names, and summaries. This supports collaborative monitoring on platforms like , alerting users to modifications in specific articles or namespaces. From the user perspective, subscribing to web feeds via dedicated readers like or Inoreader creates personalized dashboards aggregating content from blogs, news, and podcasts, with features for offline reading and push notifications of new items. These tools allow customization, such as filtering by keywords or prioritizing sources, to tailor information flows efficiently across devices. Publishers leverage web feeds for one-to-many distribution, broadcasting updates to broad audiences without collecting addresses or relying on algorithms. This approach enhances by providing structured data that search engines like index quickly, generating backlinks through and improving content discoverability. Additionally, feeds enable cross-platform sharing, where content appears in aggregators or apps, amplifying reach beyond the publisher's site. Specific integrations highlight versatility; for instance, web feeds can connect to email clients via RSS-to-email services, converting updates into newsletters for hybrid workflows in tools like or . In e-learning, they deliver course update alerts, such as new modules or forum posts, to platforms like , keeping learners informed without constant logins. Aggregation tools further enhance these uses by combining multiple feeds into unified views.

Formats

RSS

RSS, or Really Simple Syndication, is an XML-based family of web feed formats that originated in 1999 as a means to syndicate website content. Developed initially by , it evolved through multiple versions to support structured distribution of headlines, articles, and media, becoming the foundational standard for . The earliest version, RSS 0.91, released on July 10, 1999, introduced a simple structure centered on a <channel> element containing such as <title>, <link>, and <description>, along with at least one <item> element featuring required <title> and <link> fields for individual entries. This version emphasized valid XML compliance, using a (DTD) for validation, but lacked advanced features like dates or unique identifiers. RSS 1.0, published on December 6, 2000, by the RSS-DEV Working Group, shifted to an RDF-based model for greater semantic expressiveness and modularity. It incorporated XML namespaces to enable extensible modules, such as the extension for adding like creators, subjects, and publication dates to <channel> and <item> elements, while retaining core structures like <channel> (with <title>, <link>, <description>) and <item> (with <title>, <link>, <description>). RSS 2.0, first issued in August 2002 by UserLand Software and later revised through version 2.0.11 in 2009 under the , built on prior iterations with to RSS 0.91 and 0.92. It enhanced the <channel> with required <title>, <link>, and <description> elements for feed metadata, plus optional fields like <pubDate>, <lastBuildDate>, <language>, and <category>, and expanded <item> elements to include <title>, <link>, <description>, <pubDate>, and a globally (<guid>). A key addition was the <enclosure> element within <item>, which supports media syndication via attributes for , length, and type (e.g., audio/mpeg files), facilitating podcasting and file distribution. RSS 2.0 also permits namespaces for extensions, allowing integration of modules like to enrich entries with standardized metadata such as <dc:creator> and <dc:date>. RSS's unique features include its modular extensibility via namespaces, prominently in version 1.0, which allows developers to add functionality without breaking core compatibility. Widespread adoption led to native browser support, symbolized by the orange RSS icon—a square with white radio waves—that became an industry standard for indicating feed availability across platforms like and . However, version fragmentation arose from parallel developments, such as the RDF-focused 1.0 branch versus the simpler 2.0 lineage, causing compatibility challenges like inconsistent parsing of dates or enclosures in aggregators. The RSS 2.0 Advisory Board provides ongoing guidelines to mitigate issues, including recommendations against invalid XML in feeds and limits on item counts to ensure reliability. While later standardized some of these inconsistencies, RSS remains the most prevalent format due to its legacy and simplicity.

Atom

Atom is an XML-based format for web feeds, developed in 2003 and standardized by the (IETF) in 2005 through 4287, which provides a single, coherent specification for syndication and publishing to address inconsistencies in earlier formats like . Designed for both human consumption and automated processing, Atom enables the distribution of structured content such as posts, articles, and podcasts across the . The core structure of an Atom feed revolves around two primary elements: the <feed> element, which serves as the container for the overall feed and entries (replacing the channel concept in RSS), and the <entry> element, which represents individual items (analogous to RSS items). Mandatory fields within these elements enhance semantic clarity; the <feed> must contain exactly one <id>, one <title>, one <updated>, and one or more <author> elements. Each <entry> must contain exactly one <id>, one <title>, and one <updated>; an <author> is required unless provided by the feed or a <source> element. Elements like <summary> and <content> (the latter required unless an <link rel="alternate"> is present) allow for rich textual data. Atom incorporates several unique features that distinguish it as a robust syndication standard. It mandates strict usage, primarily http://www.w3.org/2005/Atom, to ensure interoperability and avoid naming conflicts. The format supports <category> elements for tagging entries with schemes and labels, and <link> elements with rel attributes—such as self for the feed's or alternate for related versions—to provide navigational and relational metadata. Additionally, the Publishing Protocol (APP), defined in 5023, extends Atom by enabling read-write operations on feeds over HTTP, allowing clients to create, edit, or delete entries through standardized methods like POST and PUT. Compared to its predecessors, offers advantages in readability and global applicability due to its well-formed XML syntax, which is human-readable and supports validation against schemas for error detection. It includes built-in via XML entities and character encoding declarations, facilitating support for multiple languages and scripts without additional extensions. Tools like online validators, based on the specifications, further promote adoption by verifying compliance and aiding developers in feed creation.

Emerging Formats

JSON Feed, introduced in 2017 and updated to version 1.1 in 2020, serves as a lightweight alternative to XML-based formats like and , utilizing for syndication to simplify parsing in contemporary web applications and environments. Its structure parallels , featuring required elements such as a top-level title, home_page_url, and an items array, where each item includes optional fields like content_html for rendered content and attachments for media files with details on , type, and size. Version 1.1 adds support for multiple authors and language specification. This design reduces the complexity of XML processing, making it ideal for integrations and dynamic content delivery without additional libraries. ActivityPub, established as a W3C Recommendation in , extends web feed concepts to decentralized social networks through a protocol built on and the ActivityStreams 2.0 data model. It enables federated, real-time content distribution and interactions—such as creating, updating, or following objects—across independent servers, supporting push-based notifications unlike the pull model of traditional feeds. Platforms like leverage ActivityPub for user timelines and cross-instance sharing, fostering a distributed ecosystem for social syndication. Adoption has grown significantly within the , where it underpins millions of active users across diverse implementations. Microformats like offer a niche method for embedding syndication-compatible structures within documents, drawing from a subset of to mark up weblog posts, articles, or other content. By applying specific class attributes—such as hentry for entries, entry-title for headings, and entry-content for body text—hAtom allows browsers and aggregators to extract feed data directly from semantic markup without separate XML files. This approach promotes lightweight integration for static sites, though its usage remains limited compared to full feed standards, primarily in legacy or hybrid web publishing contexts.

Technical Implementation

Feed Structure

Web feeds are structured as XML documents with a single root element that encapsulates the entire feed, such as <rss version="2.0"> in or <feed xmlns="http://www.w3.org/2005/Atom"> in . This root contains a section—often called a in or the feed element in —that provides publisher information, including required fields like (a human-readable name for the feed), link (a URL to the associated ), and description (a short summary of the feed's content). Following the , the feed includes a list of entries, typically under <item> or <entry> elements, each requiring at minimum a , link (to the full content), and description or summary to represent individual syndicated items. XML syntax in web feeds emphasizes escaping mechanisms to handle complex content safely, such as using sections (<![CDATA[...]]>) within elements like descriptions to include unescaped or special characters without triggering parser errors. For media attachments, employs an <enclosure> tag within each item, featuring attributes for url (the media resource location), length (file size in bytes), and type ( type, e.g., "audio/mpeg"), enabling podcasting and file syndication. Channel artwork in is specified via an optional <image> element, which includes sub-elements like <url> (image location), <title> (image description), <link> (linked site ), and attributes for width and height (capped at 144x400 pixels). handles enclosures differently through <link rel="enclosure"> attributes but shares the XML foundation for these features. To ensure reliability, web feeds must be well-formed XML, meaning all tags are properly nested and closed, with no unescaped < or & characters outside of markup, CDATA, or entity references; common errors like missing closing tags result in fatal parsing failures. Character encoding defaults to UTF-8 for broad compatibility, as all XML processors are required to support it, though an explicit declaration like <?xml version="1.0" encoding="UTF-8"?> is recommended to avoid mismatches. Timestamps in web feeds use standardized date formats: the pubDate in RSS items follows 822, exemplified as "Wed, 02 Oct 2002 08:00:00 -0500"; the updated in Atom follows 3339, exemplified as "2003-12-13T18:30:02Z", to indicate publication or modification time with timezone information. Validation tools check these elements against specifications to confirm compliance and prevent interoperability issues.

Aggregation and Consumption

Feed readers, such as and Inoreader, aggregate web feeds by periodically polling the designated feed URLs—typically every few minutes to hours, depending on the reader's configuration and the feed's update frequency—to detect new content. Upon detecting updates, the reader fetches the feed file, which is usually in XML or format, and parses its structure to extract elements like titles, descriptions, publication dates, and links. The parsed entries are then rendered in reverse chronological order within the reader's , allowing users to view a unified stream of updates from multiple sources without visiting individual websites. Users consume web feeds through various applications tailored to different platforms. Desktop software like integrates RSS and support by treating feeds as specialized accounts; users create a "Feeds" account, subscribe by entering a feed , and browse entries in a folder-like structure similar to email inboxes, with options to mark items as read or archive them. Mobile applications, such as the app for and , enable on-the-go consumption and support imports to bulk-add subscriptions from other readers, syncing feeds across devices for seamless access. Browser extensions like Feedbro provide lightweight integration directly in web browsers (e.g., , ), autodiscovering feeds on pages and displaying them in a sidebar or popup for quick reading without leaving the current tab. Additionally, integrations allow developers to build custom dashboards, pulling feed data into personalized tools for tailored . Advanced workflows enhance efficiency in handling web feeds. Readers often implement caching mechanisms to store fetched content locally, enabling offline access to previously loaded entries and reducing bandwidth usage on repeated reads; for instance, and apps download full articles or excerpts for viewing without an connection. Filtering capabilities allow users to refine feeds by keywords, categories, or tags, excluding irrelevant items (e.g., via blacklists) or highlighting specific topics (e.g., via whitelists), which streamlines the reading experience in high-volume subscriptions. For real-time updates, protocols like (formerly PubSubHubbub) enable push notifications: publishers notify a central hub of changes, which then distributes updates directly to subscribed readers, bypassing traditional polling delays and supporting near-instant delivery for and feeds. A key standard facilitating these processes is (Outline Processor Markup Language), an XML-based format for exporting and importing subscription lists across readers. OPML files organize feeds hierarchically with elements like <outline> tags containing URLs, titles, and categories, allowing users to transfer entire collections—such as from to Inoreader—without manual reconfiguration, and supporting dynamic updates when hosted online. This interoperability ensures portability and community sharing of curated feed sets.

Historical Development

Origins and Early Versions

The origins of web feeds trace back to efforts in the late 1990s to enable automated content syndication on the early web. In December 1997, , through his company UserLand Software, developed an XML-based format for his Scripting News weblog, which served as a precursor to later web feed standards by allowing script-generated "channels" of structured content updates. This format influenced subsequent developments by providing a simple mechanism for distributing weblog items without relying on proprietary push technologies. In March 1999, introduced RSS 0.9, initially termed RDF Site Summary, as part of its My.Netscape.Com portal to allow users to customize personalized channels with syndicated content from various sites. This version utilized XML with an RDF header to describe channel metadata and items, enabling portal aggregation and user-driven . Later that year, in July 1999, released RSS 0.91, a simplified iteration that incorporated elements from 's Scripting News 2.0b1, such as the channel/item model, while dropping the RDF structure to streamline implementation for broader adoption. further refined this simplified approach in a 2000 UserLand specification, emphasizing ease of use for weblog . Responding to the fragmentation, the RSS-DEV Working Group, including and other developers, released RSS 1.0 in December 2000, reintroducing an RDF-based framework to enhance and extensibility. This version aimed to unify the format while preserving compatibility with earlier RDF elements. UserLand Software played a pivotal role in popularizing these early feeds through its blogging tool, which integrated RSS 0.91 support in April 2000, enabling seamless publishing and aggregation for early bloggers. Amid these developments, a naming controversy arose, with "RSS" interpreted as either "Rich Site Summary" by Winer's camp or "RDF Site Summary" by and RSS-DEV proponents, reflecting divergent visions for the technology's scope. By 2000, RSS saw its first widespread use in aggregating content from sites like , where feeds provided an efficient alternative to manual or ad-hoc methods, fostering the growth of aggregators and weblog communities.

Standardization Efforts

The development of the format emerged as a key effort to address ambiguities in existing web feed specifications. In June 2003, an informal began discussions to create a new format, evolving into the IETF's Publishing Protocol (Atompub) chartered in June 2004. , along with contributors like and Sam Ruby, played a significant role in drafting early proposals, focusing on XML-based clarity and extensibility. This culminated in 4287, defining the Syndication Format, and 4288, specifying associated media types, both published as proposed standards in December 2005. Parallel to Atom's progress, RSS underwent stabilization to maintain its legacy without formal IETF involvement. released RSS 2.0 on September 18, 2002, incorporating changes from RSS 0.91 while adding support for namespaces and extensions. To ensure ongoing maintenance, the was formed on July 18, 2003, transferring stewardship of the specification to Harvard's Berkman Center under a , with initial members including Winer, Jon Udell, and Brent Simmons. Icon standardization further aided RSS adoption; Mozilla introduced a universal feed icon in Firefox by late 2004 to represent both RSS and Atom feeds, followed by Apple's integration in Safari 2.0 in April 2005 and Microsoft Outlook in December 2005. Broader standardization initiatives reinforced web feed interoperability. The RDF-based RSS 1.0, released on December 6, 2000, aligned with W3C's (RDF) for semantic metadata, enabling syndication across platforms like news aggregators. For real-time capabilities, the PubSubHubbub (PuSH) protocol emerged in 2009, with initial implementations by engineers Brad Fitzpatrick and Brett Slatkin; its core specification reached draft 0.3 in February 2010, using webhooks to notify subscribers of Atom or RSS updates without polling. In October 2017, it was renamed , and in 2018, it was published as a W3C Candidate Recommendation. Over time, older formats like RSS 0.9x saw deprecation in favor of Atom's cleaner structure, though RSS 2.0 remained widely used. These efforts resolved the so-called "RSS wars," a contentious over competing RSS variants (e.g., 0.9x vs. 1.0 vs. 2.0) that fragmented development from 2000 to 2003. Atom's IETF neutrality provided a vendor-agnostic , promoting unified support; for instance, Firefox's Live Bookmarks , introduced in version 1.0 in November 2004 and enhanced in 1.5 in November 2005, natively handled both and feeds for dynamic bookmark updates. This convergence influenced broader browser and aggregator adoption, stabilizing web feeds as a core web technology.

Comparisons and Alternatives

Versus Email Subscriptions

Web feeds, such as and , employ a pull model in which a user's feed reader periodically polls the publisher's via HTTP to retrieve updates on demand, avoiding the direct delivery of content to a central inbox. By contrast, email subscriptions rely on a push model, where publishers send content proactively to subscribers' mailboxes using the (SMTP), necessitating server-side transmission and often user-side filtering to manage incoming messages. This architectural distinction yields key advantages for web feeds in . Feeds prevent inbox clutter and mitigate or risks, as subscribers need not disclose addresses or to publishers. Unsubscription is immediate and bulk-capable—achieved by simply deleting the feed from the reader—without confirmation steps or concerns over retained subscriber information. Feeds also support automatic chronological or source-based organization within readers, alleviating email's issues like storage bloat from archived newsletters. Despite these benefits, web feeds present challenges, particularly the requirement for specialized aggregation tools, which impose a setup and absent in email's seamless integration with universal clients. Email's ubiquity facilitates effortless access but introduces vulnerabilities, such as unreliable delivery due to spam filters that may block legitimate newsletters. Hybrid approaches address these gaps by converting feeds to email formats; services poll RSS or Atom sources and dispatch periodic digests via SMTP, blending feeds' on-demand privacy with email's proactive notifications.

Versus Social Media Feeds

Web feeds, such as those using or formats, provide a chronological aggregation of content directly from publisher sources, allowing users to curate and control their information streams without intermediary algorithms. In contrast, social media platforms like (now X) or employ algorithmic feeds that prioritize content based on predicted user engagement, often reshaping timelines on proprietary, centralized systems to maximize time spent on the platform. A key advantage of web feeds lies in their decentralization, avoiding vendor lock-in by enabling users to subscribe across diverse sources without reliance on a single platform's ecosystem. They deliver full article content without embedded advertisements or behavioral tracking, preserving user privacy and ensuring immediate access to updates, whereas social media feeds frequently truncate posts to previews or impose delays due to algorithmic curation and caching mechanisms. Additionally, web feeds support portability through formats like , which allows exporting and importing subscription lists between readers, facilitating seamless transitions without data silos. Despite these benefits, web feeds present challenges in content discovery and social interaction, as they require users to manually identify and subscribe to sources, lacking the platform-driven recommendations that foster serendipitous exploration. , by comparison, offers built-in virality through shares, likes, and algorithmic amplification, though this comes at the expense of data privacy—via extensive —and the reinforcement of echo chambers, where users are isolated in ideologically similar bubbles. Overlaps emerge in emerging decentralized systems, such as migrations from to , where users leverage —a W3C-standard protocol for federated social networking—to port content and followers, blending web feed-like syndication with social features across independent servers. However, traditional web feeds remain fundamentally opt-in and non-interactive, focusing on one-way content delivery rather than bidirectional engagement.

Integration in Platforms

Web feeds have become deeply embedded in modern platforms, facilitating automated content syndication and user engagement across diverse ecosystems. In podcasting applications, relies on RSS enclosures to distribute audio episodes, where each <enclosure> tag specifies the media URL, file length, and type, ensuring seamless playback within the app after feed validation in Apple Podcasts Connect. News aggregators, such as , have incorporated partial RSS feed support to aid content discovery, though by late March 2025, the platform fully transitioned to automatically generated publication pages, phasing out manual RSS submissions while maintaining eligibility for feed-based content under existing policies. Developer tools like automatically generate RSS feeds for posts, pages, and comments, exposing them via permalinks (e.g., /feed/) and APIs such as the REST API, allowing plugins and themes to customize and extend feed output without manual configuration. Contemporary integrations extend web feeds to specialized domains, enhancing operational efficiency and real-time updates. In , platforms use and feeds to product information, including new listings, price adjustments, and inventory changes, which notify subscribers and integrate with engines for broader visibility. tools, exemplified by , offer RSS endpoints for subreddits (e.g., https://www.reddit.com/r/subreddit.rss), enabling users to access hot, new, or top posts in a standardized format compatible with any feed reader, bypassing account requirements. feeds support secure in systems, leveraging the protocol's XML structure and methods such as HTTP basic authentication or client certificates, as implemented in . Case studies illustrate advanced platform embeddings that bridge web feeds with emerging technologies. 's federated timelines integrate via converters, such as tools that transform feed items into ActivityPub actors, allowing Mastodon users to follow external RSS sources as native timeline entries across decentralized servers. As of 2025, web feeds maintain strong adoption for strategic benefits, including and . continues to index content from and feeds submitted via Search Console, accelerating discovery of updates and improving site freshness signals. For accessibility, these feeds' structured XML format ensures compatibility with screen readers, providing linear, semantic content navigation that supports WCAG guidelines for alternative text and logical ordering in assistive technologies.

Challenges and Future Directions

Web feeds, particularly those using RSS and Atom formats, face several security vulnerabilities due to their XML-based structure. XML injection attacks, such as external entity (XXE) processing, can exploit parsers to access sensitive files or perform denial-of-service attacks when feeds are processed without proper validation. Additionally, feed injection techniques allow attackers to embed malicious content into syndication streams, potentially leading to or unauthorized data exposure in consumer applications. These formats lack native mechanisms, relying instead on transport-layer like for protection, which does not address content-level confidentiality during parsing or storage. Browser support for web feeds has declined, contributing to reduced accessibility for casual users. In 2022, discontinued key services, including feed statistics and advanced scheduling, limiting tools for publishers and readers. Major browsers have removed built-in RSS discovery features, such as the orange RSS button in (dropped in 2018) and lack of native rendering in , forcing reliance on extensions or third-party apps. This shift has intensified competition from modern alternatives like JSON-based APIs, which offer lighter parsing, better integration with JavaScript ecosystems, and more efficient data exchange compared to verbose XML structures. Accessibility challenges persist, especially on mobile devices, where raw RSS or Atom feeds render poorly as plain XML without dedicated reader apps, leading to unstyled text and navigation difficulties. Traditional polling mechanisms, where clients repeatedly query feeds for updates, impose significant server load on publishers, particularly for high-frequency sites, exacerbating scalability issues. While protocols like enable push notifications to reduce polling, their adoption remains limited due to implementation complexity and sparse ecosystem support. Looking ahead, web feeds may evolve toward JSON-native formats like , which simplify syndication for decentralized applications by aligning with JavaScript-friendly structures and data protocols. Integration with could enable smart filtering, where models prioritize content based on user preferences, reducing noise in aggregated feeds as demonstrated in emerging workflows. Standards updates, building on RFC 4287 for , may incorporate modern requirements like enhanced security extensions, though no formal RFC refresh is scheduled as of 2025. In 2025, there has been renewed interest in web feeds amid growing concerns over privacy and algorithmic content curation on social platforms, with praised for enabling ad-free, user-controlled aggregation. Adoption gaps are evident, with low awareness among non-technical users stemming from the dominance of algorithmic platforms and the absence of built-in tools. A potential revival is anticipated through privacy-focused tools, as regulations like GDPR emphasize data minimization and user control, positioning decentralized feeds as alternatives to tracking-heavy services.

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