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3Shape

3Shape A/S is a Danish medical technology company headquartered in , specializing in the development and manufacturing of scanners and CAD/CAM software solutions for and professionals. Founded in 2000 by Nikolaj Deichmann and Tais Clausen, the company initially focused on 3D imaging for hearing aids before pivoting to with the release of its first dental lab software in 2005. The company's flagship products include the TRIOS series of intraoral scanners, which enable digital impressions for applications such as crowns, implants, , and printed , as well as CAD software and AI-powered workflows designed to enhance efficiency in dental laboratories. In the sector, 3Shape provides impression scanners and end-to-end CAD/CAM solutions for custom design and production. With over 2,200 employees representing more than 53 nationalities, 3Shape operates in 28 countries and sells its hardware, software, and services in more than 100 markets worldwide. Acquired by the EQT IX fund in 2022, 3Shape holds a leading position in the rapidly growing market, projected to grow at a (CAGR) of approximately 10.6% from 2024 to 2032 due to increasing demand for aesthetic treatments, an aging population, and the shift toward digital workflows. The company's innovations, such as intraoral introduced in 2017 and 2022, along with platforms like 3Shape Unite for integrated , continue to support professionals in delivering improved patient care and operational productivity.

Company overview

Founding and leadership

3Shape was founded in 2000 in , , by Tais Clausen, an engineer, and Nikolaj Deichmann, a business graduate, who met as university students in 1999 while discussing Clausen's master's thesis on of ear impressions for . The company initially developed technology targeted at the hearing aid industry within healthcare, aiming to digitize analog impression processes for improved efficiency and accuracy. In 2005, 3Shape pivoted to dental applications, expanding its accessible digitization tools to specialized fields like . Today, 3Shape is led by CEO Jacob Vishof Paulsen, who oversees the company's strategic direction and global operations. Co-founders Tais Clausen and Nikolaj Deichmann serve as vice chairmen of the board, providing ongoing guidance on and . Key executives include Chief Technology Officer Niclas Blohm, responsible for advancing and , and Chief Financial Officer Kristian Krag Nielsen, managing financial strategy and expansion. The company maintains its headquarters in , , where it employs approximately 2,330 people worldwide as of end-2024.

Global operations and market position

3Shape maintains a robust global presence, with operations in 29 countries through a network of subsidiaries and offices strategically located across key regions, and sells its products in over 100 countries. Its headquarters is based in , , with major facilities including production and sales operations in the United States () and (). Subsidiaries span (such as in , , , , , the , and ), , ( and ), and the region (, , , , and ), enabling localized support and distribution for its solutions. As a market leader in , 3Shape reported annual revenue of DKK 3.285 billion in 2023, reflecting an 8.2% increase from the previous year, with EBITDA reaching DKK 1.343 billion and an EBITDA margin of 40.9%. In 2024, revenue increased to DKK 3.317 billion (1.0% growth from 2023), with EBITDA of DKK 1.461 billion (margin 44.1%). The company projects 5%-10% revenue growth for 2025, aligned with industry trends, driven by expanding adoption of digital workflows in dental practices worldwide. 3Shape holds a pioneering position in intraoral scanning technology, ranking among the top global players alongside and , and commands a significant share in the intraoral scanner segment through its focus on high-precision, AI-enhanced tools that improve clinical efficiency and patient outcomes. 3Shape adheres to stringent quality standards, including :2016 certification for its quality management system, ensuring compliance with regulatory requirements across its international operations. The company allocates substantial resources to , with recent years seeing approximately 30% annual increases in R&D investments to sustain innovation in applications. This commitment underscores 3Shape's competitive edge in a market projected to grow at a CAGR of over 9% through the decade.

History

Early development (2000–2010)

3Shape was incorporated in 2000 in , , by Tais Clausen, an , and Nikolaj Deichmann, a business graduate, with initial seed funding provided by the founders themselves. The company's origins stemmed from Clausen's master's on imaging technology, which inspired a vision for advancing digitization across industries. Early efforts concentrated on solutions for non-dental applications, particularly in the sector, where the founders developed and software for digitizing ear impressions to improve custom device manufacturing. For the first five years, 3Shape focused on collaborations with hearing aid manufacturers, refining their scanning accuracy and software interfaces, which built a strong technical foundation. This expertise facilitated a strategic shift to in 2005, when the company launched its inaugural dental lab solution: the D200 scanner paired with restorative design and CAM production software. The software introduced CAD tools specifically for designing crowns and bridges, enabling labs to transition from manual modeling to precise digital workflows for these common restorations. The D200 scanner's development highlighted early innovations in lab scanning technology, featuring high-resolution capture of plaster models and impressions to support the new CAD capabilities. However, dental laboratories in the mid-2000s remained largely reliant on analog methods, posing adoption challenges such as steep learning curves for digital tools and integration with existing equipment. To counter this, 3Shape emphasized intuitive interfaces and reliable scanning to demonstrate efficiency gains in restorative production. In the same year, the company expanded operations by opening a developers' office in , , and a manufacturing facility in , producing up to 1,000 scanners annually and laying groundwork for broader market reach.

Growth and innovations (2011–2020)

In 2011, 3Shape launched the TRIOS intraoral scanner at the International Dental Show (IDS) in , , introducing powder-free scanning technology that enabled high-accuracy, chairside digital impressions without the need for traditional powder application, marking a significant advancement in workflows. This innovation built on the company's earlier lab-focused software from 2005, shifting toward direct patient scanning to streamline restorative and orthodontic procedures. The TRIOS line saw key iterations during the decade, with the TRIOS 3 released in 2015 as a smaller, lighter, and faster featuring an integrated intraoral camera and automated shade matching for enhanced color imaging and user efficiency. In 2017, 3Shape introduced the wireless version of the TRIOS 3 at IDS, allowing unrestricted scanning with swappable rechargeable batteries, further improving clinical mobility and patient comfort. By 2018, TRIOS adoption had expanded globally, with 3Shape serving customers in over 100 countries, reflecting the scanner's widespread integration into dental practices and labs. Complementing hardware advancements, 3Shape released the Dental System 2012 software suite, providing an end-to-end CAD/CAM platform that supported comprehensive digital workflows from scanning to design and production, including seamless integration with milling machines for in-house fabrication. The company emphasized an open ecosystem approach, enabling compatibility with third-party intraoral scanners, mills, and 3D printers through standard formats like STL and PLY, which fostered across diverse dental technologies. These developments earned multiple accolades, including the Cellerant "Best of Class" Technology Award for the TRIOS scanner in 2016, recognizing its innovation in digital impression solutions for the fourth consecutive year.

Recent expansions (2021–present)

In December 2021, EQT acquired a 20% stake in 3Shape from existing shareholders, valuing the company at approximately DKK 22 billion and providing capital to accelerate international expansion and innovation in . This investment supported 3Shape's efforts to scale operations globally, including enhanced R&D and in key regions. The TRIOS series advanced further with the launch of the TRIOS 5 Wireless intraoral scanner in September 2022, incorporating AI-powered ScanAssist technology to guide users through scanning processes for more accurate diagnostics and streamlined workflows. This development integrated cloud-based features via the 3Shape Unite platform, facilitating remote collaboration and data access that aided clinics in recovering from disruptions by enabling efficient, contactless patient interactions. The scanner's enhanced mobility and hygiene contributed to post-pandemic operational resilience. In 2025, 3Shape strengthened its position in through a with Eon Dental announced in June, integrating 3Shape's scanning and design software to optimize clear aligner production and distribution workflows for labs and clinicians. In June 2025, the company also announced a distribution partnership with Nobel Biocare, making Nobel Biocare an official distributor of TRIOS intraoral scanners to expand access to solutions. That April, 3Shape debuted the TRIOS 6 intraoral scanner, featuring advanced capabilities for improved scanning efficiency. In February 2025, the Board appointed Jacob Vishof Paulsen as the new CEO to drive growth strategy. Additionally, in November 2024, 3Shape released Dental System 2024, introducing AI-powered design proposals and enhanced workflow efficiencies for dental labs. The company's robust financial performance, including organic 8% year-over-year to DKK 3.3 billion in with EBITDA of DKK 1.3 billion, has positioned it for potential mid-term IPO considerations, as expressed in 2024. Responding to broader market trends, 3Shape released its in 2024, outlining a through 2028 to reduce emissions, promote circular manufacturing practices, and expand into emerging markets like amid rising demand for digital dental solutions.

Products and services

Dental scanning hardware

3Shape's dental scanning hardware encompasses a range of intraoral and laboratory designed for capturing precise in clinical and lab settings. These devices leverage advanced optical technologies to facilitate powder-free scanning, enabling efficient of dental structures for restorative, orthodontic, and implant procedures. The hardware lineup prioritizes accuracy, speed, and user to support streamlined workflows in modern . The TRIOS series represents 3Shape's flagship intraoral , intended for direct in-mouth scanning of patients. The TRIOS 5 Wireless, introduced in 2022, features a compact design for enhanced , weighing 20% lighter than previous models and incorporating tracking via ScanAssist technology to guide users and ensure complete coverage. It achieves high accuracy with an absolute average deviation of 0.112 mm in full-arch scans, supporting wireless operation for up to two hours per charge. The TRIOS 3 Wired, first launched in 2015 and updated in 2024, offers powder-free full-arch scans in approximately 90 seconds, utilizing -driven features for realistic color rendering and removal, making it suitable for routine impressions of crowns, bridges, and implants. As an entry-level option, the TRIOS Core, released in 2024, provides essential scanning capabilities at a lower cost, with wired connectivity and compatibility for basic intraoral impressions while maintaining clinically acceptable accuracy for single units and partial arches. For laboratory use, 3Shape offers the E-series , which digitize plaster models, dies, and articulations for prosthetics fabrication. The E4 model delivers the highest speed, scanning full arches in 9 seconds and dies in 15 seconds, with 4 µm accuracy per ISO 12836 standards and four 5 cameras for detailed texture capture. Mid-range options include the E3 and E2, where the E3 supports advanced features like implant scans and textured model digitization at 18 seconds for full arches with 7 µm accuracy and two 5 cameras, while the E2 serves entry-level lab needs for and bridge work with essential high-speed functionality, 30 seconds for full arches, 10 µm accuracy, and two 5 cameras. The D2000, an industrial-grade for high-volume labs, scans full arches in 20 seconds and dies in 15 seconds, achieving 5 µm accuracy with multi-line blue LED illumination for robust performance in large-scale production. At the core of these is optics, a powder-free technology that uses parallel to generate high-resolution images by focusing light at specific depths, eliminating the need for contrast agents and reducing patient discomfort. Wand designs emphasize , with lightweight, balanced handles like the TRIOS MOVE for flexible intraoral maneuvering and autoclavable tips for . All models are compatible with standard disinfectants, such as Isopropanol-based wipes, and support sterilization protocols to maintain infection control in clinical environments. In applications, intraoral scanners like the TRIOS series enable direct impressions for diagnostics and treatment planning, capturing full arches, bite registrations, and implant positions with minimal retakes. Lab such as the and D2000 facilitate the fabrication of restorations by digitizing models for CAD/CAM integration, supporting precise milling and . These hardware solutions contribute to clinical benefits, including reduced remakes due to superior accuracy—studies indicate digital impressions can lower remake rates by up to 50% compared to traditional methods—and overall efficiency gains of up to 30% in workflow times. The integrate seamlessly with 3Shape's software ecosystem for further processing.

Dental software solutions

3Shape's dental software solutions form a comprehensive ecosystem designed to streamline workflows from intraoral scanning inputs to final production, enabling efficient , , and for dental professionals. The portfolio includes core CAD/CAM platforms, cloud-based tools, and lab systems that integrate seamlessly to support fixed prosthetics, implants, , and administrative tasks. These solutions leverage for and emphasize to enhance in clinical and laboratory settings. The 3Shape Dental System serves as the flagship CAD/CAM platform, providing intuitive tools for designing crowns, , veneers, and other fixed prosthetics through streamlined workflows. It supports advanced implant planning, including bar and designs as well as on implants, with features for precise positioning and creation. For , the system incorporates simulations via the Clear Aligner Studio module, allowing virtual treatment planning and aligner production. Additionally, the Smile Design module enables aesthetic planning with access to over 100 smile libraries and RealView rendering for visualization. AI-powered Automate generates design proposals for crowns, inlays, and onlays in approximately 90 seconds, accelerating case preparation while maintaining high accuracy. The 2025 release introduces enhanced AI-supported workflows for improved productivity and reliability. Recent updates, such as cloud licensing introduced in 2024, eliminate hardware dongles and facilitate remote access and seamless updates. TRIOS Design Studio offers cloud-based design capabilities tailored for chairside workflows, integrating with intraoral scans to enable same-day for restorations like , bridges, inlays/onlays, veneers, and screw-retained . It supports aligner planning through connected studio apps, providing virtual mockups for treatment simulation and patient communication. Key -driven features include smart technology for rapid restorative proposals and auto-articulation for accurate modeling, allowing clinicians to edit designs with precision before production. The platform's guided, step-by-step interface optimizes file preparation for mills and printers, reducing turnaround times and enhancing treatment outcomes in practices. Accessible via workstations or mobile devices, it promotes flexibility without compromising . In 2023, 3Shape integrated lab management capabilities through the acquisition of LabStar and the launch of 3Shape LMS, a cloud-based system for coordinating digital and analog cases across dental labs. This software handles case tracking with powerful search functions, barcoding, and automated syncing to minimize errors and administrative burdens. Inventory management includes production traceability, multi-step workflows, and scheduling calendars for efficient resource allocation. Invoicing is streamlined with one-click paperless options and integration for secure payments. The LMS integrates directly with the Dental System, enabling end-to-end visibility from case intake to delivery, and is available in Essentials (free for basic case management) and Premium editions starting at $79 per month for up to 100 cases. These software solutions benefit from an , including integrations that ensure with third-party mills, printers, and practice management systems, fostering a connected . Data security is prioritized through GDPR compliance, with robust safeguards for information across platforms and a dedicated data protection framework. Serving users in over 100 countries, 3Shape's tools have established a global standard for efficient, secure dental workflows.

Audiology applications

3Shape's audiology applications leverage its and design technologies to support the creation of custom hearing aids, earplugs, and other audio devices, adapting core expertise from broader 3D imaging to address precise modeling. These solutions enable audiologists and manufacturers to capture detailed ear impressions digitally, eliminating traditional physical molds and improving fit accuracy for devices like in-the-canal () and completely-in-canal () hearing aids. The company's 3D ear scanning systems include the portable A-series scanners, such as the A2 and models, designed for rapid in-ear captures of , custom earpieces, earmolds, and in-the-ear (ITE) . The scanner, for instance, completes a scan in 16 seconds with 15-micron accuracy, capturing true textures and colors to ensure high-fidelity data for downstream manufacturing. These ISO-certified devices support applications in fitting and noise protection earplugs, reducing lead times by up to 33% and minimizing remakes due to poor fits that can cause or discomfort. Launched as part of 3Shape's into hardware solutions building on its early software roots in , these facilitate on-site or lab-based workflows for audiologists seeking efficient, patient-friendly alternatives to . Complementing the hardware, 3Shape provides audiology-specific CAD software under the Audio Designers suite, which automates shell design and acoustic simulations for custom devices. Users can select product types like invisible-in-canal (IIC) or behind-the-ear (BTE) aids, apply canal modifications such as tapering or venting for optimized sound transmission, and integrate components like receivers or filters. This software streamlines production by offering AI-powered for consistent designs, reducing labor costs and enabling for manufacturers handling high volumes of personalized otoplastics. It integrates seamlessly with leading printers and hearing device production pipelines, allowing for remote collaboration and precise acoustic modeling to mitigate issues like or in fitted devices. In the market, 3Shape's offerings represent a niche but impactful segment, primarily utilized by hearing professionals to enhance retention and satisfaction through superior . While the company's overall exceeds 3 billion Danish kroner annually, audiology applications contribute to diversification beyond its dental core, with tools adopted for their ability to cut material waste and accelerate custom workflows in a field increasingly favoring fabrication. Innovations such as AI-driven , introduced in updates around , further improve efficiency by automating repetitive tasks and supporting complex acoustic adjustments.

Corporate developments

Acquisitions

3Shape has pursued a strategy of targeted acquisitions to bolster its ecosystem, focusing on bolt-on purchases that integrate complementary technologies without significant risks. These moves have primarily enhanced its software and service offerings for dental labs and practices. In 2017, 3Shape made a strategic investment in FullContour, a U.S.-based dental design service provider specializing in for restorative and orthodontic . This was followed by full of FullContour into 3Shape in February 2021, initially rebranding it as FullContour by 3Shape, and further rebranding to 3Shape Service in February 2023, to streamline workflows and expand design capacity for users of 3Shape's scanning and CAD solutions. The acquisition allowed dental labs to scale their treatment offerings efficiently by leveraging outsourced design services compatible with 3Shape's platforms, maintaining unchanged pricing and operations post-integration. A more recent acquisition occurred in January 2023, when 3Shape acquired LabStar, a provider of cloud-based software (LMS). LabStar's platform handles end-to-end lab operations, including case intake, client , digital file handling, reporting, and billing, serving nearly 600 dental labs worldwide. The deal integrated LabStar's team into 3Shape, aiming to combine innovative scanning and with robust capabilities to streamline workflows and support lab growth. This acquisition expanded 3Shape's service portfolio by adding business features, enabling seamless operations from impression scanning to invoicing within its ecosystem. Throughout the 2010s, 3Shape engaged in minor acquisitions of software firms to enhance its CAD capabilities, particularly for specialized modules in areas like , though these were smaller-scale deals focused on incremental improvements rather than transformative changes. Overall, 3Shape's acquisition approach has emphasized full ownership of niche providers to avoid the complexities of major mergers, aligning with its post-2021 expansion phase by prioritizing ecosystem integration over aggressive consolidation.

Investments and partnerships

In December 2021, EQT acquired a 20% minority stake in 3Shape through its EQT IX fund, valuing the company at approximately DKK 22 billion and providing capital for as well as international market expansion without altering control. In June 2025, 3Shape formed a strategic alliance with Eon Dental to enhance clear aligner production workflows by integrating 3Shape's digital scanning and design tools with Eon Dental's manufacturing capabilities. Later that month, on June 23, 3Shape entered a distribution agreement with Nobel Biocare, designating the latter as an official distributor of 3Shape's TRIOS intraoral scanners to broaden access to solutions globally. 3Shape has cultivated an open ecosystem through integrations and partnerships, including founding collaborations with Straumann Group for seamless and workflows via the 3Shape Unite platform, and with for compatibility with practice management systems and orthodontic bracket libraries. In , 3Shape has pursued localization through distribution partnerships, such as with Osstem Implant for TRIOS scanners across the region. These investments and alliances have accelerated 3Shape's advancements in AI-driven dental software and expanded its global distribution network, contributing to revenue growth from DKK 3.3 billion in ; company reports from that year also indicated preparations for a potential mid-term .

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