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BETT

Bett, formerly known as the British Educational Training and Technology Show, is a global series of education technology exhibitions and conferences organized by Hyve Group, launched in 1985 to promote the integration of technology in teaching and learning. The flagship event, , occurs annually at , serving as the world's largest EdTech gathering with over 35,000 attendees from more than 130 countries, including educators, policymakers, and industry leaders, alongside more than 600 exhibiting companies and 400 speakers. Bett facilitates networking, , and the showcase of innovative tools aimed at enhancing educational outcomes, evolving from its origins in early computing peripherals to encompass , , and inclusive learning technologies.

History

Founding and Early Years

The BETT exhibition was founded in January 1985 as the British Educational Training and Technology Show (BETT), initially launched under the name "Hi Technology and Computers in Education Exhibition" to showcase emerging computer-based tools for educational purposes. The inaugural event was hosted by the British Educational Suppliers Association (BESA) at London's , attracting educators interested in integrating early digital technologies into classrooms amid the nascent personal computing revolution. In its early years, BETT served as a modest platform for demonstrating hardware like early microcomputers and software applications tailored for teaching, reflecting the limited but growing adoption of in schools during the . The event quickly established itself as a key gathering for suppliers, policymakers, and teachers, evolving from a niche showcase to an annual fixture that highlighted practical innovations such as educational programming languages and interactive learning systems. By the late , attendance began to expand as government initiatives, including the UK's Microelectronics Education Programme, spurred demand for edtech demonstrations, though the exhibition remained focused on UK-centric developments without significant international elements.

Expansion and Key Milestones

In 2013, the BETT show relocated from its long-time venue at in to , a larger exhibition center designed to accommodate growing demand and enhanced programming. This shift, announced in 2011, supported an 18 percent rise in overall attendance for the 2013 edition, which became the event's largest to date after 28 years of operation, with international visitors exceeding 10,000 from over 120 countries, up 16 percent from the prior year. The relocation coincided with the initiation of international expansion, beginning with the inaugural Bett Latin America Leadership Summit in , , that same year. Subsequent developments included the launch of the Bett Leadership Summit shortly thereafter and the edition in in 2016, which drew over 1,300 education leaders, technology buyers, and exhibitors from more than 35 countries. These regional events transformed BETT from a -centric into a global series, now encompassing annual shows in and alongside the flagship event. Attendance metrics underscored this growth trajectory, with the 2014 UK edition achieving a record 35,942 visitors from 113 countries, a three percent increase over 2013 and six percent above the previous four-year average. By 2025, the show attracted over 35,000 unique attendees, representing a 23 percent year-on-year gain and reinforcing its status as the world's largest edtech gathering. Looking ahead, organizers announced plans for 2026 to further enlarge the exhibition floor, introduce specialized community zones, and integrate hands-on teaching labs to sustain momentum.

Event Format

Exhibitions and Product Showcases

The exhibitions at BETT serve as the event's primary venue for displaying educational technologies, with over exhibitors presenting , software, and integrated solutions tailored to classrooms, institutions, and administrative needs. These include interactive displays, learning management systems, analytics tools, and emerging like monitors, 3D printers, and collaborative furniture designed for modern learning environments. Product showcases emphasize hands-on interaction through live demonstrations, allowing educators and decision-makers to test functionalities such as AI-powered platforms, simulations for immersive instruction, and cybersecurity solutions for school networks. In the 2025 edition, held January 22–24 at , exhibitors highlighted innovations addressing key challenges like and digital equity, with dedicated spaces for global vendors to demonstrate region-specific adaptations. The layout typically features zoned areas to streamline navigation, such as hardware-focused sections for physical equipment and software pavilions for digital tools, facilitating targeted sourcing by over 30,000 attendees including teachers, policymakers, and specialists. This format enables direct feedback loops between developers and users, often leading to on-site deals and pilot program initiations, as exhibitors gain access to buyers actively evaluating technologies for deployment.

Conference Sessions and Keynotes

The conference sessions at Bett form a core component of the event, offering over 90 hours of continuous (CPD)-accredited content through seminars, workshops, panels, and interactive discussions tailored to educators, policymakers, and EdTech professionals. These sessions emphasize practical applications of in , with recent programmes featuring more than 225 speakers addressing topics such as integration, digital equity, innovation, and data-driven teaching strategies. For Bett 2025, held 22–24 January at , sessions included -focused panels on student retention, explorations of in learning, and peer-led forums on emerging tools, often structured across dedicated zones like the Arena and SEND Village to facilitate targeted networking and skill-building. Keynote addresses anchor the programme on the main Bett Arena stage, drawing high-profile speakers to deliver visionary talks on education's future amid technological shifts. These 45–60-minute presentations typically occur daily, blending inspiration with evidence-based insights; for example, at Bett 2025, English actor and author headlined with reflections on AI's role in human cognition and creativity, while Education Secretary outlined policy priorities for technology-enabled school reforms, including infrastructure upgrades and teacher training. Prior years featured diverse lineups, such as documentary filmmaker and rapper at Bett 2024, who discussed and cultural influences on learning, alongside experts like AI researcher Rose Luckin on ethical tech deployment. Sessions and keynotes are curated by event organizers Hyve Group in collaboration with industry advisors, prioritizing global relevance while adapting to attendee feedback for evolving formats like hybrid virtual access post-2020.

Awards and Competitions

The Bett Awards, organized annually in association with the British Educational Suppliers Association (BESA), honor innovation and creativity in products, services, and initiatives. These awards feature 22 categories spanning areas such as applications, special educational needs and disabilities (SEND) solutions, tools, and workload reduction technologies for educators. The ceremony occurs in January, typically aligned with the Bett UK event, with the 2025 edition held on 22 January at The Brewery in . Entries are judged by a of educators, experts, and edtech professionals, emphasizing practical , , and with educational needs. Winners in the 2025 cycle included Tales Toolkit for Best Early Years Product or Service, classroom.cloud for International Digital Educational Resource (non-UK curriculum), and various AI-focused solutions like those in AI for Teaching and Assessment and AI in Education – Workload Reduction categories. Past archives highlight consistent recognition for tools like AQA's Stride Maths and B Squared's SENDcast platform. Beyond the core awards, Bett events incorporate competitions to engage educators and students, such as the Design4SDGs Design Challenge Finals, where school teams present sustainable design solutions addressing goals. Esports @ Bett, in partnership with the Esports Federation, features competitive showcases and workshops to integrate gaming into curricula. Exhibitor-led contests, like ' 2025 robotics kit giveaway for schools, further promote hands-on edtech adoption. Regionally, Bett Awards mirror this structure, focusing on innovations with categories like EdTech for .

Global Presence

Bett UK

Bett UK serves as the flagship event in the Bett global series, an annual and dedicated to education technology (EdTech), organized by Hyve Group and hosted at in the Royal Docks area. The event convenes educators, policymakers, technology providers, and industry leaders to explore innovations in teaching tools, platforms, and classroom integration of emerging technologies. Typically spanning three days in late , it features expansive exhibition halls with product demonstrations, alongside structured conference sessions addressing curriculum adaptation, data-driven instruction, and administrative efficiencies. Attendance at Bett UK consistently exceeds 35,000 participants, drawing professionals from over 120 countries and representing a diverse cross-section of primary, secondary, and sectors. In 2025, the event recorded more than 35,000 attendees and 600 exhibitors, with notable emphases on applications in and immersive technologies like for student engagement. Exhibitors range from multinational firms such as , which partners to deliver content on technology-led practices, to specialized startups offering solutions in and . The venue's scale enables segmented zones, including dedicated areas for special educational needs (SEND) and student-led judging panels, fostering direct interaction between developers and end-users. Networking components, such as Connect @ Bett, facilitate targeted between buyers—71% of whom report readiness to purchase—and providers, underscoring the event's role in commercial transactions within EdTech. While praised for aggregating global trends under one roof, attendance figures reflect a post-pandemic rebound, with international visitors comprising a significant portion despite logistical challenges like travel restrictions.

Bett Asia

Bett Asia is the regional edition of the Bett edtech series, serving as a leadership summit and that convenes senior education officials, policymakers, educators, and providers to discuss innovations and strategies for integrating in education. Launched in as the inaugural Bett Asia Leadership Summit in , it aimed to foster dialogue among regional stakeholders on edtech adoption, with early emphasis on policy alignment and practical implementation. The event has expanded from its summit origins to include a full expo format, rotating locations across to accommodate growing regional participation. Subsequent editions were held in before shifting to , , starting in 2022, where the 2023 event marked the seventh iteration with enhanced focus on post-pandemic recovery in systems. From 2024 onward, it has been hosted in , , at the Mandarin Oriental hotel, with the 2024 edition as the eighth and the 2025 event scheduled for 1–2 October attracting over 2,000 attendees including more than 100 government representatives. This relocation to positions it as a for wider influence, emphasizing scalable edtech solutions amid rapid in countries like , , and the . Core components include a for over 700 senior figures featuring keynotes on , integration, and in access; an showcasing edtech products from global and local exhibitors; and the Bett Asia Awards recognizing innovations in categories such as tools and infrastructure scalability. Attendance has grown steadily, reflecting demand for evidence-based discussions on challenges like teacher training and data privacy, with 2025 projections including 100+ government attendees from the region. As part of the broader Bett network originating in , Bett Asia leverages global insights while tailoring content to Asia-specific contexts, such as multilingual edtech and rural connectivity.

Partnerships and International Expansions

Bett's international expansions have primarily occurred through the establishment of regionally tailored events under the Hyve Group umbrella, extending its reach beyond the flagship. Bett Asia, launched to address the market, convenes educators, policymakers, and edtech innovators in , , with the 2026 edition scheduled for September 30 to October 1. Bett Brasil, the largest edtech event in , is held annually in and features over 270 exhibiting companies from national and international origins, fostering on educational . These events adapt the core Bett format to local contexts, emphasizing technology integration in diverse educational systems. A significant expansion into the North American market materialized on July 30, 2025, when Hyve Group acquired GSV Summit LLC, integrating the ASU+GSV Summit—a major U.S. edtech focused on , policy, and workforce skills—into the Bett . This acquisition combines Bett's practitioner-driven trade exhibitions, including Bett and Bett Brasil, with the summit's emphasis on high-level summits and -focused programming, such as the newly added AI Show, to drive cross-border edtech adoption and global scaling. The move positions Hyve to connect ecosystems across continents, with the EdTech now encompassing events in , , , and . Partnerships underpin these expansions, often involving sector associations and media entities to amplify reach and credibility. Bett collaborates with the British Educational Suppliers Association (BESA) to co-develop complementary activities, such as pre-event sessions staged January 22–24, 2025, enhancing practitioner engagement. In the U.S. context, a media partnership with Tech & Learning and the EdTech coalition, announced December 19, 2024, supports global outreach for American edtech firms by leveraging Bett platforms for international visibility. Official partners for Bett events include a network of organizations that contribute to , sponsorships, and thematic alignment, though specific collaborations vary by region to align with local priorities. These alliances prioritize empirical advancements in edtech over promotional hype, as evidenced by joint initiatives on pedagogy and digital infrastructure.

Thematic Focus

Evolution of Core Themes

The BETT exhibition originated in January 1985 as the "Hi Technology and Computers in Education Exhibition," with its core focus on introducing early personal computers, basic , and to support , at a time when such technologies were novel in UK schools. This initial emphasis mirrored the broader push for amid limited infrastructure, prioritizing demonstrations of standalone devices over networked or advanced applications. Through the 1990s and 2000s, themes shifted toward integrating , including internet-enabled resources, multimedia content, and tools like interactive whiteboards, as schools adopted and emphasized digital skills over pure hardware acquisition. By the , evolving edtech landscapes prompted inclusion of mobile learning, cloud-based platforms, and immersive experiences such as (VR) and (AR), reflecting a transition from foundational tools to interactive, student-centered innovations. In the 2020s, BETT formalized structured global themes encompassing , , , skills development, diversity and inclusion, and , expanding beyond technology showcases to address ethical implementation, , and systemic educational challenges amid rapid and data adoption. The 2020 edition exemplified this by highlighting six key areas—, , empowering and learning, future tech and trends, skills, and —drawn from educator input to balance technological advancement with practical . This progression underscores a maturation from tech-introduction to holistic integration, though empirical evaluations of theme impacts remain limited to attendance metrics rather than longitudinal learning outcomes.

Recent Developments in AI and Emerging Technologies

Bett UK 2025 featured extensive coverage of applications in education, with AI innovations dominating exhibitions and sessions, including platforms for and administrative . Exhibitors such as MagicSchool demonstrated AI tools that generate customized resources for teachers, streamlining lesson planning and content creation. highlighted generative AI integrations, including the AI Transcript Feedback feature in its Speaker Progress tool, which provides automated analysis of student speech for educators. A dedicated Bett whitepaper, AI in Education 2025, documented UK schools' increasing adoption of for tasks like and routine , while noting persistent uncertainties around and ethical use. School leaders surveyed in a Bett report identified strategy development as a top priority for 2025, alongside demands for evidence-based tools to support special educational needs. Sessions emphasized 's potential to enhance productivity, such as through for student performance, though discussions underscored the need for human oversight to mitigate biases in algorithmic outputs. In parallel, emerging technologies like -augmented gained attention for addressing equity gaps, particularly in developing regions, by enabling scalable, experiences tailored to diverse learner needs. Panels at Bett 2025 also explored synergies between and other innovations, including integration for skill-building and sustainable practices to reduce edtech's environmental footprint. Building on Bett 2024's foundational keynotes—such as those on safe deployment and generative tools for scientific inquiry—these developments reflect a maturing focus on verifiable outcomes over speculative hype.

Impact and Reception

Attendance Trends and Industry Influence

Bett UK attendance has demonstrated resilience and growth post-COVID-19 disruptions, with figures stabilizing around 30,000 to 46,000 visitors annually in recent years. In 2023, the event drew over 30,000 visitors from more than 100 countries, though economic pressures contributed to slightly lower footfall compared to pre-pandemic norms. By 2024, attendance rebounded to 46,694 visitors representing 129 countries and 7,522 unique institutions, reflecting expanded international participation and recovery in the education sector. The 2025 edition attracted over 35,000 attendees, including 13,000 buyers and 1,385 government leaders, underscoring sustained demand despite varying economic conditions. These trends indicate no long-term decline, with organizers reporting a 23% increase in attendees for the most recent event relative to prior years, driven by product innovations and targeted buyer engagement. Earlier peaks, such as an anticipated 36,000 in 2016, highlight the event's scale, while temporary dips—like reduced numbers in 2023—correlated with broader fiscal constraints on educational spending rather than diminishing relevance. Bett exerts significant influence on the edtech industry by serving as an annual launchpad for trends and fostering commercial connections, with over 600 exhibitors and 71% of education visitors expressing readiness to purchase products or services. It shapes market directions through showcases of emerging technologies, such as integration in , often setting the agenda for the year's edtech developments as the first major global event. The platform facilitates policy discussions, with high-level keynotes from figures like Education Secretary emphasizing technology's role in modernizing , thereby influencing governmental and institutional adoption strategies. Additionally, Bett drives partnerships and investments via dedicated innovation spaces, connecting startups with educators and investors to accelerate edtech commercialization. This ecosystem effect is evident in the event's role in amplifying discussions on ethical deployment and human-centered tech, guiding industry priorities beyond hype toward practical implementation.

Evidence of Educational Effectiveness

While the BETT positions itself as a catalyst for advancing educational practices through showcases and , rigorous empirical studies demonstrating causal impacts on quality or learning outcomes are lacking. Independent evaluations, such as those prompted by discussions at , highlight broader challenges in edtech , including insufficient randomized trials or longitudinal data linking exposure to BETT to measurable improvements in performance or . Attendee feedback and organizer reports provide anecdotal support for indirect benefits, such as increased awareness of tools like AI-driven , which participants report applying to enhance . For example, surveys of educators post-BETT often cite gains in pedagogical and networking, with some districts noting subsequent edtech adoptions correlated with self-reported efficiency in lesson planning. However, these accounts rely on subjective perceptions rather than controlled metrics, and no peer-reviewed isolates BETT's role from factors like general market trends in edtech . Partners like EdTech Impact, affiliated with BETT, advocate for evidence-based product selection through scoring systems evaluating efficacy claims, but this framework applies to individual tools rather than the exhibition's overall influence on systemic educational results. Quantitative data from such platforms show variability in edtech outcomes—e.g., early interventions yielding effect sizes from 0.1 to 0.5 standard deviations in controlled settings—but fail to trace these back to BETT-specific engagements. Critics within the edtech community argue that the event's emphasis on demonstrations over validated pilots perpetuates hype, with limited follow-through on implementation fidelity needed for real-world impact. In summary, while BETT facilitates knowledge exchange that could theoretically bolster educator capabilities, the absence of robust, outcome-oriented underscores a reliance on promotional narratives over verifiable causal pathways to enhanced educational effectiveness. Future evaluations might benefit from pre-post designs tracking cohorts of attendees against non-attendees, but current evidence remains correlational at best.

Criticisms and Controversies

Efficacy Skepticism and Empirical Shortfalls

Critics of promoted at events like BETT argue that many showcased products prioritize commercial appeal over proven pedagogical impact, with insufficient rigorous demonstrating causal improvements in student learning outcomes. A highlighted the edtech industry's predominantly non-empirical approach, noting that assumptions of often outpace controlled studies linking specific tools to sustained gains. Similarly, a 2025 review identified a substantial gap between the demand for of EdTech's learning impact and the limited supply of high-quality, replicable data from randomized controlled trials (RCTs). Empirical shortfalls are evident in systematic reviews of edtech interventions, which frequently reveal no clear overall enhancement in student achievement attributable to adoption. For instance, a 2022 of use in found no definitive that digital tools improved beyond traditional methods, attributing this to inconsistent implementation and confounding variables like teacher training. Meta-analyses yield mixed results, with some indicating small positive effects under ideal conditions—such as in low-income settings—but others associating heavy reliance with diminished cognitive outcomes due to factors like displacement of . These findings underscore a broader pattern: while edtech may facilitate engagement or administrative efficiency, causal links to core learning metrics like reading proficiency or mathematical reasoning remain under-substantiated, particularly for products debuted at trade shows without pre-market validation. Skepticism is amplified by practitioner distrust, as evidenced by a 2020 survey of teachers and school leaders conducted amid BETT discussions, where over 50% expressed disbelief in edtech vendors' efficacy claims, citing hype-driven marketing over data-backed results. Reports further estimate that 85% of edtech tools suffer from poor fit or failures, yielding weak returns on investment in terms of measurable . This disconnect persists despite calls for standards, as voluntary frameworks like those from the EdTech Evidence Exchange rarely enforce RCTs, allowing unverified innovations to proliferate at events focused on networking and sales rather than outcome accountability.

Commercial Hype and Ethical Issues

Critics have argued that the BETT show contributes to commercial hype in the edtech sector by prioritizing flashy demonstrations and pitches over demonstrations of empirical , leading to adopt technologies based on promises rather than proven outcomes. For example, at BETT 2018, numerous exhibitors promoted apps and tools that vaguely promised to "stimulate students' " without specifying measurable learning objectives or supporting , resulting in an event overwhelmed by scale but underwhelmed by substantive . This pattern aligns with broader edtech trends where and other innovations are overhyped through materials, leaving educators reliant on claims amid a lack of oversight. The commercial structure of BETT exacerbates these issues, with high exhibition fees and a sales-oriented environment drawing criticism for favoring profit-driven presentations over balanced discourse. In 2023, firms threatened to withdraw from the show due to prohibitive costs that limited access for resellers, potentially reducing footfall and prioritizing direct vendor . Past iterations have featured continuing sessions perceived as thinly veiled pitches, further blurring lines between and . Ethical concerns at BETT center on data and the deployment of surveillance-heavy tools, as edtech products showcased often collect extensive student data in environments with weak regulatory enforcement. A 2024 survey of educators identified data as a top concern with edtech tools, cited by 9% of respondents as a barrier to , amid risks of a "" for student data due to inadequate and laws. While BETT hosts sessions on , including and GDPR , critics contend the event's vendor dominance fosters , with commercial incentives overriding rigorous scrutiny of risks or gaps in tech access. Additionally, hyped tools raise dilemmas around , as a 2025 BETT-commissioned survey revealed 44% of teachers feel they are "cheating" when using for core tasks like lesson planning.

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