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Clarins

Clarins is a family-owned multinational company specializing in premium skincare and makeup products, founded in 1954 by Courtin-Clarins in . The brand originated as a beauty institute offering treatments with proprietary plant-based oils developed by its founder, a masseur who emphasized the benefits of and natural ingredients for firming and wellness. Over the decades, Clarins has grown into a global leader, employing approximately 8,000 people across 28 subsidiaries and exporting 93% of its production to nearly 150 countries. The company's philosophy centers on "responsible beauty," integrating high-quality botanicals—with more than 81% of active ingredients of natural origin—with a to environmental , including planting over 1 million trees since 2012, aiming to source 80% of plant extracts organically by 2025, and becoming a certified B Corporation in 2024. Clarins operates two primary brands: its flagship Clarins line, known for iconic products like the Double anti-aging treatment and Eau Dynamisante fragrance, and myBlend, a personalized skincare range. It holds the position of number one in premium skincare in , reflecting its focus on , efficacy, and ethical practices rooted in cosmetic excellence.

Company Overview

Founding and Origins

Clarins was founded in 1954 by Jacques Courtin-Clarins, a masseur and visionary entrepreneur, who opened the first Clarins Beauty Institute at 35 Rue Tronchet in . Initially established as a beauty institute, it offered personalized treatments and consultations, emphasizing a holistic approach to women's that integrated physical touch with emotional care. Courtin-Clarins, trained in , drew from his background to pioneer massage techniques, believing that should be experienced through sensory engagement rather than mere application of products. From its inception, Clarins placed a strong emphasis on plant science and natural ingredients, inspired by Courtin-Clarins's interest in botanical extracts as gentle, effective alternatives to synthetic chemicals. He curated a collection of plant-based formulations to address specific concerns, reflecting his conviction that held the key to enhancing women's innate beauty without compromising safety or efficacy. This philosophy differentiated Clarins in the post-war beauty landscape, where many competitors relied on harsher, lab-derived compounds, and laid the groundwork for the brand's enduring commitment to phytocosmetology. Early product development culminated in the launch of Clarins's first treatment oil in , the Tonic Body Treatment Oil, formulated with 100% pure plant extracts including , , and to firm and tone the skin. This innovative oil embodied Courtin-Clarins's vision of " through touch," combining aromatic botanicals with the "Clarins Touch"—a specialized method involving precise hand movements to stimulate circulation and absorption. The personalized consultations at the institute further set Clarins apart, as therapists provided tailored advice based on individual needs, fostering a client-centric model that prioritized listening and empowerment over prescriptive sales.

Ownership and Headquarters

Clarins is structured as a wholly family-owned company under Groupe Clarins, having become fully independent in 2008 after delisting from the Paris stock exchange, ensuring strategic autonomy free from public market pressures. This ownership model, rooted in the vision of founder Jacques Courtin-Clarins, emphasizes long-term decision-making. The company's headquarters are situated in Paris, France, in the 17th arrondissement at 12 Avenue de la Porte des Ternes, functioning as the primary center for research, development, administration, and global operations oversight. This location underscores Clarins' French heritage while supporting its international presence in nearly 150 countries. The Courtin-Clarins family maintains active involvement in governance and decision-making, with third-generation members driving continuity; notably, Christian Courtin-Clarins served as Chairman of the Supervisory Board until 2022, after which Prisca Courtin-Clarins succeeded as Chairwoman and Virginie Courtin-Clarins was appointed Managing Director. This familial oversight fosters a commitment to sustained brand consistency and innovation, prioritizing ethical growth and sustainability over immediate financial gains.

History

Establishment and Early Years

Following the establishment of the Clarins beauty institute in 1954, the company began transitioning from a service-oriented model to one emphasizing product development and retail sales in the late , as Jacques Courtin-Clarins expanded his handmade treatment oils for broader distribution beyond in-institute use. By 1966, Clarins marked a pivotal shift by launching its first retail offering: a line of 100% pure plant extract oils, previously exclusive to institute clients, now available to the general public through selective retail channels such as perfumeries. This move transformed Clarins into a product-focused enterprise, leveraging Courtin-Clarins's expertise in plant-based formulations derived from his physiotherapy background to address skin firming and toning needs. In the ensuing years, Clarins solidified its domestic presence in by entering selective perfumeries, department stores, and pharmacies starting in 1968, a strategic expansion that broadened access to its innovative oils and early skincare essentials while maintaining quality control through curated retail partnerships. A cornerstone of this retail model was the introduction of in-store consultations, where trained beauty advisors provided personalized product recommendations based on individual concerns, reflecting Courtin-Clarins's holistic that linked treatments to guidance. This network of advisors, inspired by the interactive client exchanges at the original institute, became integral to Clarins's customer-centric approach, fostering loyalty through tailored advice rather than mass marketing. The 1970s saw further , with Clarins introducing multi-active creams that combined moisturizing and treatment benefits using natural plant extracts, building on the success of its foundational oils to meet evolving demands for comprehensive daily skincare routines. Key early lines, such as firming body treatments, exemplified the brand's commitment to efficacy and simplicity, often featuring ingredients like essential oils for targeted results without synthetic additives. Under Courtin-Clarins's leadership, these developments not only drove steady growth in the French market but also established Clarins as a pioneer in accessible, science-backed beauty products rooted in natural origins.

Expansion and Milestones

Clarins initiated its international expansion in the early , entering the market in and achieving as the top-selling luxury skincare brand in by 1990. The company further broadened its global footprint in the , marking a pivotal decade for growth that included diversification into makeup in 1991 and strategic investments in fragrances through acquisitions like stakes in brands such as and Azzaro Parfums. By the , Clarins had established subsidiaries across and , operating in nearly 150 countries today with 93% of products exported outside . Key milestones included the launch of the ClarinsMen skincare line in 2002, targeting the growing segment and expanding the brand's portfolio beyond women's products. Under Groupe Clarins, the company pursued strategic acquisitions and minority stakes in complementary brands, such as a partnership in L'Occitane in 2001, a stake in Ilia Beauty in 2022, and another in Pai Skincare in 2023, enhancing its position in clean and natural beauty markets. These moves supported robust financial growth, with annual revenues surpassing €2 billion by 2023, reflecting sustained demand for premium skincare. In the 2010s, Clarins accelerated its , launching platforms across multiple markets, including the UK online store in 2012 as part of a global rollout of 18 transactional sites. This shift proved critical during the , when the company pivoted to online sales and virtual , maintaining revenue stability amid store closures by enhancing services and social listening tools. A recent highlight came in 2025, when Clarins achieved B Corp certification for all its brands and operations worldwide, underscoring its commitment to sustainability through reduced carbon emissions, organic sourcing, and ethical governance. This certification positions the group as a leader in responsible beauty, aligning with its 2030 roadmap for positive environmental and social impact.

Products and Innovation

Skincare and Treatments

Clarins's skincare portfolio centers on plant-based formulations designed to address anti-aging, hydration, and overall vitality. The brand's flagship product, Double Serum, originally launched in 1985 and continually reformulated for enhanced efficacy—including the 9th generation in August 2024—combines a dual-phase hydric and lipidic system with 22 potent plant extracts, including and organic giant Provençal reed, alongside acetylated hyaluronic acid to boost natural production, visibly firm , reduce wrinkles, and enhance radiance. Clinical studies on the formula demonstrate significant improvements, such as a 62% increase in visible radiance, 35% improvement in firmness, and 35% reduction in wrinkles after 28 days of use among participants. Another key offering, Total Eye Lift, is an all-in-one anti-aging eye cream targeting wrinkles, crow's feet, dark circles, and puffiness through ingredients like organic harungana extract—a alternative for firming—and plant-based for de-puffing, with the September 2025 reformulation incorporating activated red jania for a visible lift effect in 30 seconds. These products exemplify Clarins's emphasis on hydration and anti-aging, with 94% natural-origin ingredients that are sustainably sourced to support skin barrier strength and long-term resilience. At the core of Clarins's formulations lies an extensive use of plant extracts, with over 250 incorporated across its skincare lines, selected from a of hundreds for their bioactive properties in promoting skin health. The brand commits to responsible sourcing, achieving 67% organic plant usage in 2023 toward a goal of 80% by 2025, ensuring ethical cultivation and traceability for ingredients like horse chestnut and harungana. This approach integrates clean beauty standards by excluding parabens, sulfates, and silicones, prioritizing gentle, effective botanicals that align with dermatological safety. Beyond at-home products, Clarins extends its skincare philosophy through professional treatments in and institutes worldwide, featuring signature facials and therapies that blend plant-enriched formulas with manual techniques for personalized results. These include 30-minute express facials for quick boosts and 60- to 90-minute sessions focused on anti-aging, such as the Precious Spa treatment, which uses extracts to improve firmness and radiance. treatments, like aromatic massages, incorporate similar plant actives to target contouring and , fostering holistic renewal in a environment.

Makeup and Fragrances

Clarins's makeup portfolio emphasizes long-wear formulations with natural finishes, incorporating plant-derived ingredients to enhance alongside cosmetic benefits. The Everlasting Youth Fluid is a standout, offering medium-to-full coverage in a lightweight, transfer-proof formula that hydrates and illuminates while firming the through an anti-pollution complex enriched with like organic and leaf extract. This breathable product provides up to 24-hour wear, blending seamlessly for a natural, radiant look suitable for mature tones. The Joli Rouge lipstick line further exemplifies this approach, available in satin, matte, and shine finishes for versatile, intense color payoff. The satin variant delivers a creamy, moisturizing application with 8 hours of from oil and 80% -origin ingredients, ensuring long-lasting comfort without drying the s. Similarly, the velvet matte version uses organic oil and for a smooth, non-feathering wear that maintains a over extended periods. Packaged in eco-friendly, refillable tubes, these lipsticks prioritize while delivering bold yet comfortable results. In fragrances, Clarins blends with botanical extracts to create sensory experiences that and soothe. Launched in 1987, Eau Dynamisante pioneered the treatment fragrance category as a citrus-based featuring notes of Amalfi , , , and , combined with essential oils like and white for revitalizing skin hydration and an invigorating scent. This spray not only but also softens and tones the body, drawing on Clarins's plant-based heritage for dual skincare and aromatic benefits. The Aroma Care range extends this philosophy with essential oil-infused collections designed for mood enhancement, such as Eau Ressourçante for relaxation and Eau Extraordinaire for upliftment. Eau Ressourçante employs a soothing blend of , , and to refresh and calm the senses, while Eau Extraordinaire combines , red ginger, and for an invigorating, mood-boosting effect that hydrates and perfumes simultaneously. These fragrances integrate phytotherapy principles, using concentrated extracts to support emotional well-being alongside skin nourishment. ClarinsMen, introduced in 2002, marks the brand's entry into with targeted products that soothe post-shave skin using botanical actives. The After Shave Soothing Gel serves as a 2-in-1 formula, calming and irritations while hydrating and revitalizing the beard with extracts like and blue for non-greasy, mattifying results. Complementing this, ClarinsMen colognes and balms, such as the alcohol-free After Shave Soother, incorporate to reduce redness and provide long-lasting freshness without drying the skin. These offerings reflect Clarins's commitment to accessible, plant-powered grooming tailored to men's denser skin. Seasonal limited editions and collaborations infuse Clarins's makeup with artistic flair and botanical elements, enhancing accessibility through versatile, collectible formats. The Golden Radiance Collection, for instance, features sun-kissed palettes inspired by summer sunsets, including the All-In-One Palette with pearly shades of white, golden pink, intense pink, and chocolate brown for multi-use highlighting and sculpting. Artist-inspired releases, like the Tropical Splendor 4-Colour Eyeshadow Palette, draw from vibrant, natural motifs with creamy, buildable powders that blend botanical-infused pigments for effortless, luminous effects. Collaborations, such as the limited-edition shades co-created with Austin Li, emphasize radiant, inclusive finishes while maintaining the line's core focus on nourishing, long-wear innovation.

Corporate Governance

Board of Directors

The of Groupe Clarins functions as the key oversight body, chaired by Prisca Courtin-Clarins, a third-generation member of the founding family, to maintain alignment with the company's strategic purpose and family heritage. As of 2025, it comprises four members, combining family representatives with external experts for balanced and decision-making. This structure supports the 100% family-owned company's commitment to long-term stability while incorporating independent perspectives on finance and operations. Key members include Prisca Courtin as Chairman, overseeing overall strategy and integration; Guillaume de Malliard as Vice-Chairman, an external expert with extensive finance background from his role as and partner at Astorg; Michel Cohen as Member, providing insights from corporate and experience; and Virginie Verin as Member, serving as representative of Famille C, the Courtin family . Virginie Courtin-Clarins, a on the executive , contributes to strategic oversight through her dual family and operational roles, ensuring continuity of vision. The is responsible for defining strategic direction, monitoring executive operations, managing risks, and approving major investments, working in tandem with the executive to safeguard Clarins' growth and ethical standards. It convenes regularly to review performance and reinforce the integration of founding principles like and into . This formalized structure evolved from the founder-led model established by Jacques Courtin-Clarins in 1954 to a more structured supervisory framework in the amid international expansion, culminating in the 2022 handover to third-generation leaders like Prisca and Virginie Courtin-Clarins to perpetuate family involvement in oversight.

Executive Leadership

Jonathan Zrihen serves as President and Chief Executive Officer of Groupe Clarins, a role he has held since 2015 when appointed by the Courtin family. Under his leadership, the company has prioritized sustainable growth, , and innovation in the luxury skincare sector, aligning with broader strategic goals to enhance global market presence while maintaining family-owned independence. Key executives support operational execution across core functions. Nathalie Issachar, as Research & Development Director, oversees and scientific advancements, drawing on her expertise since joining the group in 2011 to drive R&D initiatives focused on natural ingredients and efficacy. Delphine Tardieu, Global Operational Marketing Director, manages brand strategy, retail, and marketing efforts to ensure cohesive global campaigns. Laurent Malaveille, Chief Digital, IT & Business Support Officer, leads digital infrastructure and platforms, contributing to enhanced customer experiences through . Guillaume Scolan, Chief Operations Officer, handles , , and financial oversight to maintain operational efficiency. The executive embodies a rooted in the company's core values of , , , , and , fostering entrepreneurial within a family-owned structure that emphasizes long-term vision over short-term gains. This approach supports continuity and adaptability, with a focus on ethical practices and employee development. Recent appointments reflect commitments to and digital expansion in alignment with Clarins' B Corp certification achieved in 2025. For instance, post-2020 enhancements in , including strengthened roles in digital under Malaveille and R&D under Issachar, have advanced the Clarins We Care 2030 initiative for environmental and . Additionally, Virginie Courtin, a third-generation family member and Managing Director, has been instrumental in driving these goals, earning recognition as the top-ranked leader in the Institut Choiseul 100 2025 for her contributions to sustainable business practices.

Sustainability and Responsibility

Environmental Initiatives

Clarins achieved carbon neutrality for Scopes 1 and 2 emissions in 2020, ahead of its initial targets, through the adoption of 100% renewable electricity across its subsidiaries and facilities, including biogas usage in French, Canadian, and UK sites. By 2024, the company had reduced its overall carbon footprint by 48% compared to 2019 levels (like-for-like basis), with ongoing efforts focused on Scope 3 emissions via optimized supply chains and reduced air freight. In September 2025, Clarins announced its "We Care 2030" strategy, committing to an additional 30% reduction in greenhouse gas emissions across Scopes 1, 2, and 3 (excluding services) by 2030, supported by investments in renewable energy and low-carbon logistics. In packaging, Clarins has committed to 100% recyclable materials by 2025, building on 2023 achievements where 79% of was already recyclable and 28% incorporated post-consumer recycled content. The company pursues plastic neutrality by that same deadline, emphasizing eco-designs such as refillable formats that saved 47 tons of in 2023 alone, alongside a target of 50% recycled materials in . These initiatives prioritize and , which comprise 70% of current , to minimize environmental impact from to disposal. Clarins's sourcing strategy targets 80% extracts by 2025, up from 66% in 2023, enforced through its Responsible Sourcing Charter that mandates for 86% of ingredients (aiming for 100% by 2025). preservation is central, exemplified by projects like sustainable shea farming in and , integrated into supply chains to protect ecosystems while ensuring traceability from field to product. By 2030, one-third of will be cultivated on Clarins's own regenerative, -certified Domaines in . In 2025, Clarins earned B Corp certification for its global operations, scoring highly in environmental transparency, audits, and impact measurement, as verified by B Lab's rigorous assessment of governance, emissions reductions, and sustainable sourcing practices. This certification underscores the company's holistic approach, with over 80% of product ingredients already of natural origin and ongoing audits to maintain accountability.

Social and Ethical Commitments

Clarins has prioritized ethical sourcing through long-term partnerships since 2007, as outlined in its Responsible Sourcing Charter, which emphasizes equitable agriculture and social development in plant-harvesting regions worldwide. These initiatives support 23 programs that combine economic aid with sustainable cultivation practices, benefiting local communities by providing fair wages and protecting livelihoods in areas where key ingredients like organic plants are grown. By fostering these partnerships, Clarins aims to ensure traceability and ethical treatment of suppliers, integrating into its without compromising product quality. In terms of and , Clarins maintains a where women comprise 86% of employees globally and hold 62% of positions, reflecting a strong commitment to that exceeds its internal targets. The company provides ongoing (DEI) to managers and has engaged over 150 employees across 24 countries in local DEI committees to promote equitable hiring and workplace experiences. These programs extend to beauty advisors and staff through a core curriculum of evolving designed to foster inclusive representations of in product , marketing, and operations. Clarins demonstrates philanthropy primarily through the Fondation Arthritis, established in 1989 by company founder Jacques Courtin-Clarins, which focuses on by funding , early diagnosis, and therapeutic advancements, with cumulative donations exceeding 20 million euros across more than 600 projects. The company also supports education initiatives via partnerships such as , which provides school meals to , and FEED, aimed at combating and promoting global . Additional efforts include the Share the Love campaign, where purchases of select products generate donations to organizations like Look Good Feel Better for cancer support, underscoring Clarins's dedication to community health and empowerment. Regarding animal welfare, Clarins ceased in-house in the 1980s, well ahead of European regulations, and now relies on alternative testing methods for product safety. However, the brand permits by suppliers or third parties when required by law in certain markets, such as , which prevents full certification from organizations like Leaping Bunny or . Clarins has expanded its vegan-friendly offerings, ensuring select product lines contain no animal-derived ingredients and undergo no , aligning with growing consumer demand for ethical .

Global Operations

Market Presence and Distribution

Clarins maintains a robust global presence, operating in 150 countries across five continents. The company's strongest markets are in , followed by and the region. This distribution reflects Clarins's emphasis on premium skincare, where it holds a leading position in the high-end segment across . The brand's distribution model relies on selective retail partnerships, with products available at thousands of points of sale worldwide, including department stores, pharmacies, and duty-free outlets. In key markets, Clarins is distributed through major retailers such as , enhancing accessibility in upscale environments. plays a growing role, supported by the official clarins.com website, 29 localized e-commerce sites, and partnerships with online platforms, which together represent about one-quarter of total sales. Clarins reported of approximately €2 billion in 2023, with remaining flat at a similar level in , buoyed by strong performance in travel retail channels. This growth in travel retail, particularly in and , has been driven by innovative activations and expanded skincare offerings tailored for airport and duty-free shoppers. To address diverse consumer needs, Clarins employs adaptation strategies such as developing localized product variants suited to regional skin types, including those in , informed by dedicated research facilities like its Shanghai laboratory. Additionally, the company leverages digital personalization tools, such as CRM systems, loyalty programs, and region-specific e-commerce apps, to enhance across markets like . These efforts support tailored experiences, including virtual consultations and customized recommendations, fostering loyalty in competitive global landscapes.

Manufacturing and Supply Chain

Clarins primarily manufactures its skincare products at its facility in , located north of , , where nearly all formulations are produced in-house to maintain stringent control over quality and processes. This site handles formulation, packaging, quality control, and product evaluation, supporting the company's commitment to "Made in France" production. In , Clarins operationalized a second production facility in Sainte-Savine near , , designed to produce up to 100 million units annually and double overall capacity while adhering to high environmental standards. Fragrances are manufactured separately in , . The company's supply chain emphasizes through owned agricultural domains in , including Domaine Clarins in the (Serraval) for studies and cultivation, and the newly acquired Domaine Sainte-Colombe in (115 hectares, opened 2024) for growing nearly 50 of like quince, , and lavender. These domains enable direct sourcing of key plant extracts, with regenerative and practices ensuring and quality; by 2023, 67% of used in products were organically grown. Clarins also sources ingredients internationally, such as Leaf of Life from , while partnering with certified farms to meet ethical standards. Quality controls at Clarins facilities include ISO 14001 certification for environmental management at the Pontoise plant and compliance with for energy efficiency across sites. Batch is facilitated by the Clarins T.R.U.S.T. platform, launched in 2022, which uses technology to track products from raw material origins to final distribution, allowing consumers to enter batch codes for detailed journey information. occurs at laboratories in the region, focusing on innovative, sustainable formulas derived from over 300 in the company's . To enhance following the , Clarins has invested in domestic production expansion and integrated sourcing, reducing external dependencies through owned domains and diversified agricultural partnerships. The company aims for 100% sustainable sourcing of raw materials by 2025 and plans to cultivate one-third of its required plants on its French domains by 2030, prioritizing to bolster long-term stability.

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