Cry Pretty
Cry Pretty is the sixth studio album by American country singer and songwriter Carrie Underwood, released on September 14, 2018, through Capitol Records Nashville.[1] It serves as her first self-produced album and her inaugural release following a global recording contract with Universal Music Group after departing Arista Nashville.[2] The project comprises 13 tracks, including the title track released as the lead single in April 2018, which explores themes of emotional vulnerability and personal resilience amid Underwood's experiences with injury and motherhood.[3] The album achieved significant commercial success, debuting at number one on the Billboard 200 chart with 266,000 album-equivalent units in its first week, of which 251,000 were traditional album sales, marking the largest sales week for any female artist in 2018 and Underwood's fourth consecutive country album to top the chart.[4][5] This performance established Underwood as the first woman in country music history to have four albums debut at number one on the Billboard 200.[6] Critically, Cry Pretty received generally favorable reviews for its raw emotional depth and Underwood's powerful vocals, though some noted inconsistencies in production and stylistic shifts toward pop influences.[7] The record spawned additional singles like "Love Wins" and "The Champion," contributing to its promotion via the Cry Pretty 360 Tour, which grossed over $55 million.[8]Development and Recording
Conception and Songwriting
The conception of Cry Pretty arose from Carrie Underwood's intent to produce an album rooted in personal vulnerability, shaped by her recovery from a November 2017 accident that resulted in a broken wrist, torn ACL, and facial scars, alongside three miscarriages occurring between 2017 and 2018. These events prompted Underwood to focus on raw, autobiographical songwriting rather than pursuing commercially formulaic tracks, as she sought to capture unvarnished emotional experiences including motherhood and grief.[9][10] Underwood co-wrote nine of the album's thirteen tracks, a level of involvement that allowed her to infuse the material with direct reflections of her hardships and resilience. The title track, "Cry Pretty," formed the project's emotional core, composed during this period with collaborators Hillary Lindsey, Lori McKenna, and Liz Rose; Underwood has stated it embodies the necessity of embracing messy, authentic feelings without pretense, directly inspired by her losses.[2][11] In selecting and developing songs, Underwood prioritized material that conveyed honesty and catharsis over polished hits, conducting writing sessions even immediately after learning of miscarriages to process her emotions through music. This approach emphasized lived realities—such as the tensions of family life and spiritual doubt—over market trends, resulting in tracks that she described as revealing her true self amid adversity.[12][13]Recording Process and Personal Context
Recording for Cry Pretty commenced in early 2018 following Underwood's recovery from a November 2017 fall at her Nashville home, which resulted in multiple facial surgeries, 40 to 50 stitches, and a broken wrist.[14][15] The injury temporarily prevented vocal recording, as the facial stitches restricted her ability to sing, delaying sessions until her physical condition allowed.[16][17] Underwood co-produced the album with David Garcia in Nashville studios, a collaboration announced in April 2018 that emphasized her hands-on role in shaping the sound amid these constraints.[18][19] The sessions unfolded against Underwood's processing of three miscarriages experienced in 2017 and 2018, events that deepened the album's raw emotional core and informed her vocal intensity.[20][21] She has attributed the record's vulnerability to this period of grief, noting that songwriting and tracking provided an outlet for confronting these losses directly.[22] Concurrently, Underwood balanced raising her first son, Isaiah (born 2015), with early pregnancy stages for her second child, Jacob, conceived amid the project and announced in August 2018.[23] This family integration, culminating in Jacob's birth on January 21, 2019, underscored resilience motifs, as Underwood navigated studio demands alongside domestic life.[24] Underwood's post-injury vocal recovery necessitated adaptive techniques, with the initial physical restrictions yielding more stripped-back takes that prioritized authenticity over polish, though full production refinements followed.[25][16] The mental toll of her ordeals amplified this approach, fostering performances rooted in unfiltered experience rather than technical perfection.[26]Production Choices
Carrie Underwood co-produced the album's 12 principal tracks with David Garcia, marking her first official production credit on a full-length project.[27] The bonus track "The Champion," featuring Ludacris, was produced separately by Jim Jonsin.[27] Garcia, a Nashville-based producer with experience across country and contemporary Christian genres, collaborated closely with Underwood, who contributed creatively to arrangements and served as vocal producer.[28] Band tracking occurred live at Southern Ground Studios in Nashville, utilizing an API console to capture performances from session musicians such as guitarist Tom Bukovac, bassist Jimmy Lee Sloas, and drummer Chris McHugh, emphasizing organic energy with Underwood present in the room.[28] Overdubs, including acoustic guitar, Dobro, banjo, and mandolin, were handled at Garcia's personal studio, incorporating vintage hardware front-ends alongside Pro Tools and Logic for editing and enhancements.[28] This approach prioritized live instrumentation to retain country roots while enabling precise digital refinements for a polished sound.[28] Vocal recording employed a modified Telefunken ELAM 251 microphone for most tracks, supplemented by a Manley Reference on select songs, with dual compression via 1176 and custom CLM1B units to manage dynamics.[28] Mixing was distributed among engineers including Șerban Ghenea (seven tracks), Chris Lord-Alge (three tracks), and Mark Endert (two tracks), while Joe LaPorta handled mastering at Sterling Sound.[28][29] The album, Underwood's first for Capitol Nashville following her Arista tenure, reflected the label's backing through these high-caliber technical choices.[30]Musical Style and Composition
Genre Elements and Influences
Cry Pretty represents a hybrid strain of contemporary country music, integrating traditional genre hallmarks such as steel guitar and waltz-beat ballads with polished pop and R&B production techniques for broader commercial reach. The title track, for instance, employs prominent steel guitar to evoke classic country ambiance while building to a power ballad structure, aligning with Underwood's established vocal prowess in the format.[31] This fusion draws from producer David Garcia's expertise in crossover hits, including Florida Georgia Line's pop-infused tracks like "Meant to Be," which blend high-energy electronic elements with country hooks to drive airplay success.[19][32] The album's stylistic evolution mirrors causal shifts in country music since the 1990s, when artists like Faith Hill pioneered pop-country hybrids—evident in albums such as Breathe (1999), which prioritized radio-friendly sheen over pure twang to achieve multi-platinum sales and crossover chart dominance. Underwood, who has cited Hill among her key influences alongside Reba McEntire and Martina McBride, adapts this precedent by layering modern drum programming and R&B grooves onto country frameworks, as seen in tracks pursuing No. 1 country airplay trajectories similar to her prior hits like "Before He Cheats" (2006).[33][34] Certain cuts, including "Low," incorporate slow-jam percussion with tambourine and emphatic drum beats, venturing into electronic-leaning territory that critics have noted risks attenuating traditional country texture in favor of pop accessibility.[35][36] This approach, informed by Underwood's track record of multiple No. 1 country airplay singles across her discography, prioritizes genre adaptability amid industry pressures for crossover viability, evidenced by the album's debut at No. 1 on the Billboard 200—the fourth such feat for a female country artist.[37]Instrumentation and Arrangement
The instrumentation of Cry Pretty centers on a blend of acoustic and electric guitars, drums, and keyboards, provided by Nashville session players under co-producers Carrie Underwood and David Garcia. Drummer Chris McHugh contributes to tracks 1–10 and 12, establishing a solid rhythmic foundation with live and programmed elements, while multi-instrumentalist Ilya Toshinsky handles acoustic guitars on tracks 1, 2, 5, 10, 11, and 12, alongside banjo, mandolin, dobro, and bouzouki for textural variety. Pedal steel guitarist Dan Dugmore appears across most tracks (1, 3, 4, 6, 8–12), adding country-inflected slides that underscore emotional peaks, as heard in the title track's waltz-like ambiance enhanced by steel guitar swells.[38][31] Strings are used sparingly for dramatic effect, with cellist Austin Hoke on track 9 ("The Champion") and violist Kris Wilkinson on tracks 10 and 12, contributing to subtle orchestral builds rather than full ensembles. In "The Champion," Hoke's cello layers beneath Ludacris's rap verse, amplifying the track's motivational crescendo alongside programmed keyboards from David Garcia. Keyboards, often implying piano and synth elements, feature prominently via Dave Cohen on tracks 1, 2, 5, 6, 7, 8, 10, and 12, supporting intimate ballad structures.[38] Arrangements shift dynamically to match song tempos: ballads prioritize piano-led sparsity and acoustic intimacy, as in "Cry Pretty," where minimal percussion and Hillary Lindsey's backing vocals heighten vulnerability before guitar-driven climaxes. Uptempo numbers incorporate denser percussion—Chris McHugh's drums plus programmed additions—and layered electric guitars from Rob McNelley (tracks 2, 3, 5, 6, 7, 8, 10–12), injecting propulsion and arena-ready energy, evident in tracks like "Southbound" with its resonator guitar and rhythmic drive. This approach balances organic session work with digital programming from Garcia, though reviews critiqued occasional over-layering for a polished, less raw sheen.[38][39]Vocal Performance
Underwood's vocal technique on Cry Pretty prominently features her signature belting in the choruses, delivering sustained high notes with intensity, as heard in the title track where she ascends to Bb5. This approach, a hallmark of her style, emphasizes power and projection, particularly in ballads like "Cry Pretty" and "Low," where the production builds to accommodate her dynamic shifts from restrained verses to explosive peaks.[40][41] Following her November 2017 facial injury, which involved 40-50 stitches and initially rendered singing physically impossible due to restricted mouth movement and pain, Underwood adjusted her technique to prioritize control and precision during recording. These adaptations are evident in the album's more measured phrasing and breath support, allowing her to maintain vocal stability across demanding passages without the raw strain of pre-injury efforts, though she retained belting for emotional climaxes. Her demonstrated range on the album spans from E3 in lower registers to highs exceeding B5, covering over two octaves in key tracks, with fuller three-octave navigation in live extensions.[15][42][40] The emotional delivery in "Cry Pretty" incorporates raw vocal inflections and breaks, conveying vulnerability through unpolished timbre that some analyses praise as authentic and dynamic, while critics note occasional overproduction that can render the effect calculated rather than spontaneous. In contrast to the studio's layered polish, live renditions during the Cry Pretty Tour 360 highlighted stronger raw potential, with reviewers citing her unbelievable control and adaptability across tempos, unhindered by recording constraints and amplified by arena acoustics.[43][39][44][45]Themes and Lyrics
Personal Vulnerability and Relationships
The title track "Cry Pretty" explores the breakdown of an emotional facade, depicting a protagonist accustomed to projecting strength who ultimately succumbs to overwhelming feelings, as evidenced by lyrics such as "I'm just a girl / Tryin' to cry pretty / But sometimes it just gets away from me."[46] Underwood described the song's concept as referring to moments when "emotions take over and you just can't hold them back," drawing from personal experiences of suppressed vulnerability in relationships and self-presentation.[47] This theme contrasts with more polished country-pop narratives, emphasizing raw relational authenticity over idealized portrayals, influenced by co-writers' shared struggles with emotional restraint.[48] "Ghosts on the Stereo" delves into processing past relational traumas through defiant reclamation, with lyrics portraying "ghosts" as lingering regrets and heartbreaks turned into anthemic fuel: "You think I'm crying over you / You think I'm dying too / But I'm ghosts on the stereo / Pumpin' up the volume."[49] The track frames post-breakup recovery not as passive mourning but as active confrontation, symbolizing how unresolved pain from failed intimacies haunts yet empowers, distinct from mere escapism in songs like "Drinking Alone."[50] Co-writers highlighted this as a deliberate shift toward unfiltered relational fallout, avoiding sanitized resolutions common in mainstream country.[51] Underwood's disclosed experiences of three miscarriages between 2017 and 2018 profoundly shaped the album's introspective lens on loss within relationships, informing lyrics that intertwine personal grief with marital bonds and self-doubt, though not explicitly detailing fertility struggles in every track.[9] She noted that writing amid this period allowed cathartic expression of relational strain under duress, fostering authenticity in themes of love's fragility without veering into overt faith-based resolution here.[52] This personal context underscores the album's departure from performative toughness, prioritizing causal links between intimate hardships and emotional exposure over abstracted romance.[21]Faith and Resilience
Underwood's album Cry Pretty, released on September 14, 2018, incorporates themes of resilience drawn from her personal adversities, including a severe fall in November 2017 that required facial surgeries and three miscarriages between 2017 and 2018. These events prompted Underwood to confront her faith directly, as she recounted in interviews expressing unfiltered frustration to God for the first time, marking a pivotal shift toward surrender rather than self-reliant control. This process underscored a causal link between enduring trials and spiritual growth, with Underwood stating that her "best moments" occur when yielding to divine will amid uncontrollable circumstances.[12][53] Tracks such as "Love Wins" exemplify this by portraying perseverance not as isolated human effort but as an outcome enabled by an overarching benevolent force, with lyrics emphasizing unity and triumph over division—"No matter where we've been / No matter where we're going / Love wins"—which align with Underwood's expressed Christian worldview of redemptive love prevailing through hardship. Unlike overtly evangelical works, the song avoids didactic preaching, instead subtly promoting agency rooted in hope, countering narratives of perpetual victimhood by affirming that collective and personal endurance yields positive resolution. Underwood clarified in promotions that the track aims to foster understanding without negativity, reflecting her faith-informed optimism amid societal fractures.[54][55] The album's broader resilience motif ties empirical recovery from physical and emotional wounds to spiritual fortitude, as evidenced by Underwood's public acknowledgment of God's role in her healing and return to performance. During the RIAA Platinum certification for Cry Pretty in 2019, she attributed her ability to persist—despite the injuries' impact on her voice and appearance—to faith, framing it as a realist acknowledgment of limits and reliance on higher causality rather than denial of pain. This approach privileges firsthand testimony over abstracted secular interpretations, maintaining subtlety in line with Underwood's established identity as a Christian artist who integrates belief without proselytizing.[56][57]Social Commentary
In "The Bullet," the lyrics portray the immediate aftermath of a fatal shooting from the perspective of the victim's grieving family, emphasizing the enduring emotional devastation rather than proposing societal solutions. Lines such as "Line of limousines leaves one by one / The prayers been prayed, the hymns been sung / Black mascara's already run / But the tears keep flowin'" depict a funeral scene, while the chorus underscores the bullet's ripple effects: "The bullet keeps on goin' / Through every branch of his family tree / Every birthday that he'll never see / Every chance to live a good life that was stolen."[58][59] This approach highlights the universality of personal loss without invoking policy debates or calls for restriction, aligning with observations that country music often addresses the human toll of violence while sidestepping political advocacy.[60] "Spinning Bottles" extends thematic engagement with cycles of self-destructive behavior, linking alcohol addiction to perilous risks that evoke violence. The narrative follows a woman anxiously awaiting her partner's return amid his bar-hopping: "She's waitin', prayin' that he don't drive tonight / She's pacin' the floor, she's checkin' the time / Wonderin' how the glow of them neon lights / Must look from the other side." The chorus frames drinking as a gamble—"Spinnin' bottles like Russian roulette / With a six-pack and a cigarette"—tying substance abuse to potential tragedy through metaphors of chance and lethality, without explicit resolution or moralizing.[61][62] Such portrayals in country music remain uncommon, as the genre infrequently delves into addiction's intersections with violence absent broader cultural commentary.[63] Together, these tracks represent a restrained realism in addressing societal issues, prioritizing individual narratives of suffering over prescriptive agendas, which contrasts with the rarity of direct thematic confrontations in mainstream country output.[60][64]Release and Promotion
Album Release Details
Cry Pretty was released on September 14, 2018, through Capitol Records Nashville, representing Underwood's inaugural project under a global recording agreement with Universal Music Group following her departure from Arista Nashville. [3] [65] The standard edition features 13 tracks, while the deluxe version incorporates four additional bonus tracks—"Love Wins," "The Champion," "Spinning Bottles," and "Party at the Ballpark"—alongside a 16-page hardback booklet with exclusive behind-the-scenes photographs. [66] The album became available in both physical (CD) and digital download formats, with traditional sales accounting for the bulk of its initial units at 251,000 during the debut week. [5] Pre-release activities centered on live previews rather than televised specials, including Underwood's debut performance of the title track at CMA Fest in Nashville on June 8, 2018. [67] The cover artwork portrays Underwood with glittery, tear-streaked cheeks, emphasizing a raw aesthetic aligned with the album's exploration of vulnerability. [68] This visual boldness coincided with the label shift, which afforded Underwood expanded creative oversight in production and presentation. [69]
Singles and Chart Performance
The lead single, "Cry Pretty", was released on April 11, 2018, ahead of the album. It peaked at number 9 on the Billboard Country Airplay chart, representing Underwood's lowest peak on that metric despite strong initial streaming metrics that contrasted with BDS-monitored airplay scans showing limited radio adoption. The music video, directed by Randee St. Nicholas and released on May 6, 2018, featured stark, unpolished visuals underscoring the track's themes of emotional release. Following the album's September 14 release, "Love Wins" served as the second official single, issued on August 31, 2018, and climbed to number 12 on the Mediabase Country chart based on airplay data. "The Champion", a duet with Ludacris released in January 2018 as a promotional track tied to sports events and later included as a bonus cut, achieved a peak of number 47 on the Billboard Hot 100, bolstered by digital sales and its high-profile placements.Marketing and Media Strategy
The marketing strategy for Cry Pretty centered on digital platforms and direct fan engagement to generate pre-release buzz, including short video teasers shared across social media channels like Instagram and YouTube, which previewed album tracks and artwork to sustain interest following Underwood's 2017 injury hiatus.[70] Underwood also hosted Instagram Live sessions on September 15, 2018, shortly after the album's release, allowing real-time interaction with fans about the project and its themes of vulnerability, which amplified organic sharing and personal connection without delving into partisan messaging in promotional materials.[71] This approach prioritized visual storytelling—such as the music video for the title track released on May 6, 2018, via Instagram—to evoke emotional resonance tied to Underwood's life experiences, fostering shares among her established fanbase rather than broad political appeals.[72] Partnerships with media outlets like iHeartRadio played a key role, with the lead single "Cry Pretty" premiering exclusively on the platform on April 11, 2018, capitalizing on its dominance in country radio audiences to drive initial streams and downloads ahead of the September 14 album drop.[73] [74] Underwood further performed the track live at iHeartRadio events, including a Las Vegas concert in October 2018, extending exposure through event tie-ins that complemented radio play.[75] To offset uneven airplay for deeper album cuts—where the title single reached top 10 on Country Airplay but broader rotation lagged—promoters leaned into fan-driven virality via interactive tools like a custom Snapchat lens launched in 2018, designed to let users engage with album imagery and boost user-generated content shares.[76] [77] These tactics yielded measurable digital traction, contributing to the album's status as the largest all-genre debut by a female artist in 2018 with 288,000 equivalent album units in its first week, per Nielsen SoundScan data, as social teasers and exclusives converted online hype into sales without heavy reliance on paid airplay pushes.[78] Industry observers noted the strategy's efficiency in allocating resources toward high-engagement visuals and partnerships over traditional ad buys, aligning with shifting country promotion trends favoring direct-to-consumer digital tools for sustained virality.[79]Touring and Live Performances
Cry Pretty Tour 360
The Cry Pretty Tour 360 served as Carrie Underwood's promotional arena tour for her sixth studio album, Cry Pretty, featuring an in-the-round production format that allowed for immersive audience interaction from all angles. Launched on May 1, 2019, at the Greensboro Coliseum in Greensboro, North Carolina, the tour spanned 55 dates across arenas in the United States and Canada, concluding on October 31, 2019, at Little Caesars Arena in Detroit, Michigan.[80][81] Promoted by AEG Presents, it prioritized logistical efficiency with rapid stage setups tailored to the 360-degree configuration, enabling consistent two-hour performances despite varying venue capacities.[81] Opening acts included the duo Maddie & Tae and the trio Runaway June, forming an all-female lineup that aligned with Underwood's emphasis on supporting emerging women in country music.[82] The typical setlist incorporated approximately eight tracks from Cry Pretty, such as "Southbound" and "Backsliding," blended with career-spanning hits like "Cowboy Casanova" and "Before He Cheats" to promote fresh material while maintaining broad appeal.[83] This structure reflected a deliberate post-release strategy, timed six months after the album's September 14, 2018, debut to harness initial sales and radio momentum, thereby mitigating risks of audience fatigue from overemphasizing prior hits.[84] Technologically, the tour employed a central eye-shaped stage with hydraulic platforms capable of elevating segments up to half the structure's length, facilitating dynamic transitions and elevated vantage points for Underwood during key segments.[85] Over a dozen LED screens and custom visual effects synchronized to song themes—such as red illuminations for "Southbound"—integrated with pyrotechnics and lasers, enhancing thematic depth without overshadowing vocal delivery.[86] These elements contributed to the tour's operational viability, as evidenced by its total gross of $51,859,737 from 671,965 tickets sold, positioning it among the year's top-grossing country tours and affirming the efficacy of its momentum-driven scheduling.[87]Key Live Renditions and Setlist Evolution
Underwood's debut live performance of the title track "Cry Pretty" took place at the 2018 Academy of Country Music Awards on April 15, 2018, her first onstage appearance following a severe facial injury sustained in a November 2017 fall that required approximately 40 stitches and multiple surgeries.[88] [89] The rendition, accompanied by a full band and dramatic lighting, emphasized themes of vulnerability through sustained high notes and dynamic builds, drawing visible emotion from Underwood and applause for her vocal control despite the preceding recovery period.[90] Subsequent televised performances further showcased the song's live adaptability. On May 5, 2018, at the CMT Music Awards, Underwood delivered "Cry Pretty" with orchestral swells and aerial footage integration, amplifying its emotional core for a peak audience moment.[91] This was followed by a May 13, 2018, appearance on American Idol's Top 5 results show, where fan-recorded footage captured her navigating the song's range post-injury without apparent strain, garnering over 10 million YouTube views for the clip.[92] An October 10, 2018, rendition on Jimmy Kimmel Live! featured a more intimate arrangement with piano and strings, highlighting vocal nuances often masked in the studio version.[93] During the Cry Pretty Tour 360, which spanned 73 dates from May 1, 2019, to October 31, 2019, "Cry Pretty" became a mid-set emotional anchor, typically positioned after high-energy openers like "Southbound" and "Cowboy Casanova" to build intensity amid the 360-degree staging that allowed close audience proximity.[94] [95] Setlists evolved minimally across the tour, consistently incorporating six to eight tracks from the Cry Pretty album—including "Love Wins," "The Bullet," and "Ghost Story"—interspersed with career hits like "Before He Cheats" and "Blown Away," totaling 20-22 songs per show with medley tributes to female country icons for variety.[96] [97] Pyrotechnics and laser effects during "Cry Pretty" created immersive peaks, as evidenced by fan videos from venues like Madison Square Garden on October 2, 2019, showing sustained crowd engagement.[98] Post-tour adaptations leaned toward stripped-down acoustics to underscore lyrical intimacy, countering perceptions of the album's polished production. At the Grand Ole Opry in September 2024, Underwood performed an unamplified version emphasizing raw timbre and phrasing, praised in reviews for revealing vocal depth beyond studio effects. This approach persisted into 2025 festival sets, such as at Country Calling Festival in Ocean City, Maryland, on October 3-4, where "Cry Pretty" closed segments with acoustic guitar and minimal backing, demonstrating ongoing vocal stability through fan footage of unstrained belting amid outdoor acoustics.[99] [100] Such renditions, with YouTube clips exceeding 1 million views, affirmed consistency in her post-2017 delivery, free of the injury's lingering physical constraints.[101]Reception and Analysis
Critical Evaluations
Critics offered a mixed consensus on Cry Pretty, praising Underwood's vocal delivery and thematic ambition while faulting uneven songcraft and production choices that occasionally disrupted lyrical-musical integration. Aggregating 11 professional reviews, the album earned a Metacritic score of 62 out of 100, indicating generally favorable but divided sentiment with no outright negative assessments.[102] Reviewers frequently highlighted tensions between Underwood's emotive lyrics on vulnerability and resilience and the polished, arena-ready arrangements, which some viewed as prioritizing commercial sheen over organic synergy.[103] The Guardian critiqued the album as "precision-tooled country with a soupcon of sad," arguing that its sixth installment felt algorithmically assembled, resulting in competent but emotionally distant tracks where vocal power outpaced substantive musical depth.[39] Rolling Stone observed a "populist pop pivot" in Underwood's approach, noting how shifts toward broader sonic palettes sometimes clashed with introspective themes like addiction and heartbreak, diluting the raw impact of her storytelling.[34] NPR commended boundary-pushing elements, such as explorations of gun violence through R&B-infused production, yet pointed to inconsistencies in maintaining cohesive intensity across the tracklist, where ambitious motifs faltered amid variable song structures.[104] AllMusic echoed concerns over synergy, rating the effort 3 out of 5 stars and describing how Underwood's formidable range navigated diverse material but struggled against formulaic backings that undermined lyrical gravity in several cuts.[103] This distribution of opinions underscores a critical focus on executional balance, with outlets converging on Underwood's strengths in conveyance but diverging on whether production elevated or encumbered the core artistic intent.[105]Positive Achievements and Praise
Critics commended Underwood's vocal prowess on Cry Pretty, highlighting her ability to deliver emotionally charged performances that showcased her mezzo-soprano range and technical skill. Saving Country Music described the title track as featuring "extraordinary" vocals within a "bombshell" ballad structure, attributing its impact to Underwood's interpretive strength.[31] Similarly, Rolling Stone credited her "mighty mezzo-ish soprano" with elevating the album's songcraft, enabling even mid-tier tracks to connect through raw power and conviction.[34] The album's intimate exploration of vulnerability and recovery, informed by Underwood's personal experiences after a 2017 accident that required facial surgery, lent an authentic depth to its themes of resilience. Plugged In noted that Underwood's songs often blend personal introspection with broader emotional narratives, allowing Cry Pretty to resonate as a candid reflection of human fragility rather than polished artifice.[106] This post-trauma authenticity, evident in co-written tracks addressing pain and perseverance, strengthened listener engagement by mirroring Underwood's real-life fortitude.[13] Underwood's strengths culminated in key recognitions, including a 2019 CMA nomination for Album of the Year, affirming the project's artistic merit through industry endorsement.[107] She also secured the American Music Award for Favorite Country Album, her sixth in the category and a record-breaker, underscoring the album's alignment with her established vocal and narrative excellence.[108] Additionally, her 2019 Billboard Music Award for Top Country Female Artist reflected the sustained influence of Cry Pretty's release amid her career trajectory.[109]Criticisms and Shortcomings
Critics have pointed to inconsistencies in song quality and stylistic cohesion throughout Cry Pretty. One review described the album as Underwood's "least consistent" release to date, arguing that it fails to maintain a unified artistic vision amid varied production approaches.[110] Similarly, Spectrum Pulse characterized it as her "most compromised pop 'country' album," critiquing the evident attempts to align with contemporary radio trends at the expense of authentic execution. The lead single "Cry Pretty," released on April 11, 2018, experienced a relative radio flop, peaking at number 9 on the Billboard Country Airplay chart despite Underwood's established vocal prowess and prior chart dominance.[111] This marked a departure from her streak of number-one airplay hits, with the track's performance signaling potential alienation from core country audiences.[111] Overproduction drew particular scrutiny for imparting an artificial sheen that obscured the genre's roots. The Guardian review noted that tracks like "Ghosts on the Stereo" offer only a "remote" nod to country forebears such as Hank Williams, Merle Haggard, and George Jones, while the overall sound "feels very much like something that could have been produced without any human involvement; it is all gloss and shine."[39] This algorithmic quality was seen as rendering the material as formulaic as content destined for "malls and insanely programmed radio stations."[39]Controversies
Interpretations of Political Songs
"The Bullet," a track from Cry Pretty released on September 14, 2018, centers on the enduring grief of a mother whose son was killed by gunfire, depicting a funeral procession and the irreversible emotional void left behind.[58] The lyrics emphasize personal loss over causal analysis, with lines such as "You can blame it on hate or blame it on guns / But the hole in her heart won't ever be undone" presenting blame as secondary to the victim's aftermath, without endorsing specific policy remedies.[58] Songwriters Marc Beeson, Andy Albert, and Allen Shamblin, inspired by the 2017 Las Vegas shooting that claimed 58 lives at a country music festival, intended the song to highlight the perpetual pain of survivors rather than advocate for or against firearms regulation.[112][113] In the context of country music's longstanding association with pro-gun themes—evident in classics like Johnny Cash's 1955 "Folsom Prison Blues," which romanticizes shooting a man "just to watch him die," and the genre's outlaw mythology intertwined with firearm symbolism—the inclusion of "The Bullet" marked a departure by prioritizing victim narratives without counterbalancing pro-ownership elements.[114][115] This rarity fueled contention, as the genre has historically aligned with gun culture, including sponsorships like NRA Country, making songs focused solely on gun violence outcomes atypical.[116] Fan responses revealed divisions, with some interpreting the track as neutral storytelling about human suffering, while others projected policy implications onto ambiguous lines, viewing it either as an implicit critique of lax gun laws or a call for accountability beyond firearms themselves.[113] Underwood herself rejected politicized readings, describing the song as addressing "the controversial topic of gun violence" through emotional impact rather than prescriptive stances, countering interpretations from outlets that framed it as an "anti-gun push."[117][118] Such characterizations, often from left-leaning media, overlooked the lyrics' avoidance of explicit advocacy, privileging grief's universality over partisan agendas.[112]Debates on Genre Purity and Commercialism
Critics and traditional country enthusiasts debated the album's genre authenticity, arguing that its pop and electronic infusions diluted core country elements. For instance, the title track "Cry Pretty" was described as "solidly pop country," evoking contemporary pop and R&B structures more than traditional Nashville sounds, which alienated listeners prioritizing twang and organic instrumentation.[31] Similarly, tracks like "Low" incorporated EDM-country hybrids with synthesized beats and trap-influenced production, prompting accusations of prioritizing crossover appeal over genre fidelity.[36] Commercial pressures were scrutinized following Underwood's label shift from Arista Nashville to Capitol Records Nashville, with some attributing pop leanings to executive demands for broader market viability. However, Underwood countered this narrative by co-producing the entire album with David Garcia, a role she described as "scary" but essential for maintaining artistic oversight, as verified in her interviews.[119] This control was underscored by the album's performance: despite the lead single peaking at No. 9 on Billboard's Country Airplay chart—Underwood's weakest radio showing—the project debuted at No. 1 on the Billboard 200 with 162,000 equivalent album units in its first week, driven largely by sales and fan streaming rather than airplay dominance.[120] Fan perspectives diverged along ideological lines, with conservative-leaning audiences often favoring Underwood's traditional roots and viewing adaptations as unnecessary concessions to mainstream trends, while pragmatists praised the evolution as a strategic response to evolving listener habits. Underwood's public persona, emphasizing emotional authenticity amid polished production, fueled ongoing discussions about whether such blends enhanced or undermined her country credibility.[63][121]Commercial Performance
Sales Data and Market Impact
In its debut week ending September 20, 2018, Cry Pretty generated 266,000 album-equivalent units in the United States, comprising 251,000 in pure sales of physical and digital formats combined, with the remainder from streaming and track equivalents.[5] The album's physical releases included CD editions and limited vinyl picture discs, benefiting from broader industry trends toward vinyl resurgence that boosted physical format revenues to represent a significant share of non-digital sales during this period.[122] Loyal fan engagement, evidenced by strong pre-release interest and direct purchases through official channels, propelled these initial figures despite limited radio airplay support for lead singles, allowing Underwood's established audience to drive consumption independently of mainstream promotion.[120] By February 24, 2020, the Recording Industry Association of America (RIAA) certified Cry Pretty platinum, denoting 1,000,000 units shipped or sold in the U.S., inclusive of streaming equivalents that diluted thresholds compared to prior pure-sales eras.[123] This milestone reflected sustained demand from core country music consumers, with fan-driven purchases offsetting the shift toward streaming platforms that fragmented traditional album sales. Global performance remained modest beyond the U.S. market, where the album's sales aligned closely with domestic totals and lacked substantial international breakthroughs, consistent with Underwood's career emphasis on American audiences.[124]Chart Positions
Cry Pretty debuted at number one on the US Billboard 200 chart dated September 29, 2018, becoming Carrie Underwood's fourth album to reach the summit and the first by a woman to achieve four country albums at number one on the all-genre ranking.[4] It simultaneously topped the Top Country Albums chart, marking Underwood's seventh consecutive studio album to lead that tally.[125] The album also achieved number one on the Canadian Albums chart, Underwood's third such debut in the country, with 28,000 equivalent units in its first week.[126] In Australia, it peaked at number four on the ARIA Albums Chart.[127] Performance in Europe was more modest, reaching number 16 on the UK Official Albums Chart but topping the UK Country Artists Albums Chart for 57 weeks.[128] Faith-themed tracks from the album charted on subgenres, including "Love Wins," which reached number one on the Billboard Hot Christian Songs chart.[129]| Chart | Peak position |
|---|---|
| US *Billboard* 200 | 1[4] |
| US Top Country Albums | 1[125] |
| Canadian Albums (Billboard) | 1[126] |
| Australian Albums (ARIA) | 4[127] |
| UK Albums (Official Charts) | 16[128] |
| UK Country Artists Albums | 1[128] |
Certifications and Longevity
The album Cry Pretty was certified gold by the RIAA on November 20, 2018, denoting 500,000 equivalent units, and later achieved platinum status on February 24, 2020, for exceeding 1,000,000 units.[130][131] The title track single "Cry Pretty" received a gold certification from the RIAA on the same date in 2018, reflecting 500,000 units, while other singles from the album, such as "The Champion," attained platinum status.[131][130] Post-release metrics indicate sustained consumption beyond the initial 266,000 equivalent units in its debut week, as the platinum certification implies cumulative streaming, track sales, and album equivalents surpassing early projections of 190,000–210,000 total units.[4][132] Despite limited radio airplay for lead singles— with "Cry Pretty" peaking outside the top 40 on country charts—the album's equivalent units grew steadily through digital and streaming channels, demonstrating resilience against format-specific underperformance.[130] As of 2025, retrospective acknowledgments of the album's certifications highlight its enduring catalog value, distinguishing it from contemporaries reliant on transient hits, with ongoing fan engagement evidenced by social media milestones marking the gold plaque's sixth anniversary.[129] This longevity aligns with Underwood's broader discography, where Cry Pretty contributes to her status as the only country artist with four Billboard 200 No. 1 albums, underscoring non-faddish appeal through verified consumption data rather than promotional peaks.[4]Track Listing
Standard Edition
The standard edition of Cry Pretty, released on September 14, 2018, comprises 13 tracks co-produced by Carrie Underwood and David Garcia.[133] Underwood co-wrote nine of the songs, marking a personal involvement in the album's creation.[2] The tracks are sequenced to trace an emotional progression, beginning with vulnerable confessions in openers such as the title track "Cry Pretty" (3:52), co-written by Underwood with Hillary Lindsey, Lori McKenna, and Liz Rose, and evolving toward confidence and optimism in later songs like "Love Wins" and "Kingdom."[103]| No. | Title | Writer(s) |
|---|---|---|
| 1 | "Cry Pretty" | Carrie Underwood, Hillary Lindsey, Lori McKenna, Liz Rose[68] |
| 2 | "Ghosts on the Stereo" | Hillary Lindsey, Tom Douglas[68] |
| 3 | "Low" | Carrie Underwood, Hillary Lindsey[68] |
| 4 | "Backsliding" | Carrie Underwood, David Garcia, Brett Warren[68] |
| 5 | "Southbound" | Carrie Underwood, David Garcia[68] |
| 6 | "That Song That We Used to Make Love To" | Hillary Lindsey, Jason Evigan[68] |
| 7 | "Drinking Alone" | Carrie Underwood, David Garcia, Brett James[68] |
| 8 | "The Bullet" | busbee, Shy Carter, Tommy Cecil[68] |
| 9 | "Spinning Bottles" | Carrie Underwood, David Garcia, Josh Kear[68] |
| 10 | "Love Wins" | Carrie Underwood, David Garcia, Brett James[68] |
| 11 | "End of the World (As We Know It)" | Carrie Underwood, Hillary Lindsey, David Garcia[68] |
| 12 | "Kingdom" | Carrie Underwood, Hillary Lindsey, Lori McKenna[68] |