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Fractal Design

Fractal Design is a computer hardware company specializing in premium PC components, including cases, power supplies, cooling solutions, and gaming peripherals, renowned for its minimalist aesthetics and focus on performance and . Established in 2010 by Hannes Wallin as part of the Fractal Gaming Group AB, the company traces its origins to 2007 when it began selling high-quality gaming products under the brand, aiming to deliver innovative designs for PC enthusiasts worldwide. From its inception, Fractal Design has prioritized profitability and global expansion, opening offices in Dallas, Texas, and , , in 2010, and achieving distribution in over 50 markets by 2019. The company's product lineup emphasizes modular PC cases such as the Define and Meshify series, which pioneered clean, versatile enclosures with superior and , earning accolades like the Define R5 being named "case of the year" in 2014 by industry media. Cooling solutions, including the water-cooling line introduced in 2015 and high-efficiency fans, address thermal management for high-performance builds, while power supplies like the Ion series comply with modern standards such as 12V 3.1 and Gold certification. In recent years, Fractal Design has broadened its portfolio to include peripherals, such as the Scape headsets for immersive audio and the Refine chairs for ergonomic comfort, reflecting its evolution toward complete solutions. Notable achievements include winning Sweden's DI Gasell award for rapid growth in 2015 and partnerships with major retailers like , underscoring its position as a leader in the premium PC segment.

History

Founding and Early Development

The Fractal Design brand was launched in 2007 by Hannes Wallin in , , with the company formally established in 2010 as part of Fractal Gaming Group AB, emerging as a brand dedicated to premium PC amid the expanding demand for high-quality components that combined functionality with aesthetic appeal. The company's inception addressed a perceived gap in the market, where many PC cases were characterized by excessive flashiness and noise, prompting Wallin to prioritize understated, user-centric designs for a broader beyond stereotypical gamers. This focus on Scandinavian-inspired and silence reflected the growing gaming sector's need for reliable, visually pleasing hardware that enhanced user experience without unnecessary ostentation. In its initial phase, Fractal Design concentrated on cooling fans and power supplies as entry-level offerings to build credibility in the competitive PC components market. The first Fractal-branded fans launched in 2007, emphasizing quiet operation and efficient airflow to meet the demands of performance-oriented builds. Similarly, the debut units followed suit, incorporating high-efficiency designs and noise-dampening features to appeal to enthusiasts seeking stable, low-decibel power delivery for gaming rigs. By 2009, the company shifted toward computer cases, debuting the Define series, which encapsulated its core design philosophy of , superior , and modular construction for easy customization. The Define cases featured sound-insulating materials, flexible ventilation options, and clean lines, setting them apart in a market dominated by more utilitarian enclosures. This launch marked a pivotal step, gaining early international attention for balancing silence with expandability in compact forms suitable for evolving gaming setups. Early operations faced hurdles, including restricted distribution channels that limited availability outside , often requiring indirect imports for markets like the until partnerships emerged around 2011. Additionally, Fractal Design contended with entrenched competitors such as and , whose established presence and broader product lines posed barriers to market penetration for the nascent Swedish brand. Despite these obstacles, the emphasis on quality and innovation laid the groundwork for subsequent expansion.

Expansion and Key Milestones

In 2010, Fractal Design established Fractal Gaming Group AB as its parent entity, facilitating expanded operations, investment opportunities, and international growth through the opening of offices in , , and Taipei, Taiwan. This structural change supported the company's transition from a Swedish-focused operation to a global player in premium PC gaming hardware. Founded by Hannes Wallin, the group leveraged this foundation to scale production and distribution beyond . Key product milestones marked the company's expansion phase. In 2011, Fractal Design launched the Core series of computer chassis, targeting budget-conscious PC builders with affordable yet feature-rich designs emphasizing airflow and compatibility. This was followed in 2012 by the introduction of the Node series, a line of compact cases optimized for builds, such as systems, which appealed to space-limited enthusiasts and applications. By 2015, the company's global distribution had grown significantly, with products available in numerous markets worldwide, building on the early international offices. Fractal Design pursued strategic partnerships to enhance its offerings, particularly in cooling technologies. Collaborations with specialists like enabled the development of integrated product lines, combining Fractal's expertise with advanced cooling solutions for improved performance and . These alliances contributed to more cohesive ecosystems without major acquisitions, relying instead on organic and design asset integrations. Revenue growth reflected the company's rising prominence, driven by the boom and increasing popularity of and PC gaming. Net sales rose from 82 million (approximately $12 million USD) in the 2011/2012 to 636 million (approximately $73 million USD) in , achieving a of 28% over the decade. This expansion was fueled by strong demand in key regions like the (41.5% of 2020 sales) and EMEA, alongside portfolio diversification into power supplies and accessories. A pivotal diversification occurred in 2015 with the entry into via the Kelvin series of all-in-one (AIO) units, shifting beyond traditional to offer high-performance liquid solutions with full-copper construction and dynamic fans. This move addressed growing needs for thermal management in high-end rigs, enhancing Fractal Design's position in the segment.

Recent Developments

In 2021, Fractal Design expanded its Meshify lineup with the release of the Meshify 2 Compact on February 24, emphasizing high-airflow mesh panels and compact dimensions suitable for performance-oriented builds. This model built on the series' reputation for balancing and , incorporating features like a removable top panel for support and optimized to cater to high-end components. The company placed increased emphasis on in 2022, as outlined in its inaugural and Report, which detailed initiatives to reduce in and ensure ethical practices across and transportation. Concurrently, Fractal introduced the Pop series on June 29, featuring modular designs with interchangeable panels and variants like Pop Air for enhanced airflow or Pop Silent for , aimed at entry-level and mid-range enthusiasts seeking customizable, accessible builds. In 2023, Fractal launched the Terra series on May 31, a mini-ITX-focused case incorporating eco-friendly walnut wood accents alongside aluminum construction to support compact, high-performance setups with up to 322 mm GPU clearance. This release highlighted the company's shift toward sustainable materials and space-efficient engineering for modern desk environments. A significant leadership transition occurred on January 1, 2024, when Hannes Wallin stepped down as CEO—after guiding the company's growth from its 2007 inception—and was succeeded by Jonas Holst, previously VP of Global Sales, who assumed the role with a strategic emphasis on portfolio diversification. Under Holst, Fractal accelerated expansion into peripherals, debuting its first , Refine, and headset, Scape, alongside new cases like the Mood and Era 2 on June 5, 2024, to broaden its ecosystem beyond core hardware. Continuing this into 2025, Fractal released the Meshify 3 series on May 15, refreshing the -optimized lineage with integrated Momentum fans and enhanced ventilation for contemporary gaming rigs. Later that year, on July 9, the case debuted, featuring ventilated mesh panels and a minimalist prioritizing natural and modular . On November 6, 2025, Fractal Design announced the 3 Gold series of power supplies, available in 750 W, 850 W, and 1000 W variants, featuring 12V 3.1 compliance, native PCIe 5.0 support, and Gold certification.

Products

Computer Cases

Fractal Design's computer cases embody a design philosophy rooted in minimalism, prioritizing clean aesthetics, user-friendly functionality, and a balance between silence and performance. This approach incorporates sound-dampening materials like noise-reducing foam in select models, modular internal layouts for easy customization, and robust support for large radiators up to 420mm to accommodate advanced cooling setups. The company's cases emphasize high build quality with premium materials such as , , and in some instances, sustainable elements like wood accents, ensuring both visual appeal and practical engineering for professional and enthusiast builds. The Define series, launched in 2009, targets silent professional builds with its focus on noise isolation through integrated dampening and closed-panel designs, while maintaining compatibility with and E-ATX motherboards. In contrast, the Meshify series, introduced in 2017, shifts emphasis to optimization via angular front panels, offering spacious interiors for high-end components and rugged, angular aesthetics suitable for rigs. The series, debuting in 2012, specializes in compact (SFF) configurations, such as the modular Node 304 that supports up to six drives in a slim chassis, ideal for space-constrained environments like home theater PCs. Complementing these, the Core series, available since 2011, provides affordable mid-tower options like the Core 1100, featuring brushed aluminum fronts and optimized paths for budget-conscious users seeking reliable entry-level cases. More recent additions include the Pop series from 2022, which introduces versatile swappable fabric panels for customizable or silence—such as Pop Air for ventilation and Pop Silent for acoustics—and the , released in 2023, a case with sustainable side accents that reimagines SFF with an adjustable spine for GPU flexibility. The Meshify 3 series, launched in May 2025, evolves the lineup with advanced aerodynamic designs and top-tier cooling for performance builds. Additionally, the series, introduced in July 2025, offers mid-tower cases combining contemporary aesthetics with fronts and included fans for efficient . Key innovations across Fractal Design's cases include tool-less assembly mechanisms, such as latch-based side panels in models like the Meshify 2, enabling quick access without screws for streamlined building. Later iterations integrate RGB lighting, as seen in the Meshify 2 RGB and Pop Air RGB variants, with built-in controllers for customizable effects while preserving the minimalist ethos. Broad motherboard compatibility spans to E-ATX formats in most series, alongside modular drive bays and channels that enhance and ease of assembly. These features support radiators and fans in diverse configurations, from 240mm top mounts in the to 360mm front installs in the Meshify, prioritizing adaptability for custom . Fractal Design's cases cater to varied markets, from budget gamers opting for the accessible series with its compact, airflow-efficient designs, to enthusiasts pursuing high-end custom liquid cooling in the Meshify 2's expansive, performance-oriented layout. The and appeal to SFF builders valuing portability and sustainability, while Define and Pop series attract professionals seeking quiet, aesthetically refined enclosures for workstations or media centers. This segmentation ensures options for diverse needs, from entry-level builds to premium E-ATX setups.

Cooling Solutions

Fractal Design's cooling solutions encompass a range of high-performance fans and all-in-one (AIO) liquid coolers designed to balance , low noise, and aesthetic integration in PC builds. The company's offerings emphasize modular compatibility and user-friendly features, such as PWM control for dynamic speed adjustment and ARGB lighting for visual customization. These products cater to enthusiasts seeking quiet operation without compromising for modern high-power components. The fan lineup includes the Dynamic Series X2, which features PWM control for speeds up to 2000 RPM in select models, delivering airflow rates like 105.9 CFM at 33.7 dB(A) noise in the 140mm variant. Introduced as an evolution of earlier Dynamic fans, the X2 series incorporates Long Life Sleeve (LLS) bearings rated for 100,000 hours and aerodynamic blade designs to reduce turbulence and noise. Complementing this are the Aspect series fans, available in 120mm and 140mm sizes since 2021, which support daisy-chain cabling for simplified wiring and include six addressable RGB LEDs per fan for synchronized lighting effects. These fans use rifle bearings and Trip Wire technology on blade edges to enhance efficiency and minimize vibrations. For users prioritizing aesthetics, the Prisma series offers ARGB lighting with up to 12 LEDs per fan in models like the AL-14 PWM, providing vibrant illumination through a semi-opaque outer ring while maintaining PWM speeds from 500 to 1700 RPM. In AIO liquid cooling, Fractal Design's Kelvin series, introduced in 2015, marked the company's entry into with integrated pumps and radiators supporting and sockets of the era. This was followed by the Celsius series, representing earlier models with integrated pumps and radiators in 240mm and 360mm configurations, achieving noise levels under 30 dB(A) in typical operation for quiet performance. These coolers feature temperature-controlled modes that adjust fan and pump speeds automatically, supporting and AM5 sockets for broad compatibility. More recent additions include the series, launched in with 240mm, 280mm, and 360mm radiator options and an integrated pump design that incorporates six ARGB LEDs on the pump head for customizable lighting. The S24, for instance, pairs with RGB fans to deliver efficient cooling with low acoustic output, emphasizing duality in stealthy or illuminated setups. Key technologies across these products focus on and thermal optimization, such as refined fin arrays in AIO radiators to improve heat dissipation while keeping resistance low. Fans employ LLS or rifle bearings for and smooth operation, alongside stator designs that cut by up to 20% compared to traditional blades. These components are engineered for seamless integration, including support for push-pull configurations in cases like the Meshify series to enhance overall system . Fractal Design's cooling portfolio has evolved from basic air-cooling fans in the to advanced solutions post-2020, driven by the demands of high-TDP processors such as Intel's 14th-generation series with up to 253W ratings. This shift is evident in the progression from the 2015 and 2018 launches to the 2021 series, which prioritizes compatibility with power-hungry CPUs through larger radiators and intelligent pump controls for sustained performance under load.

Power Supplies

Fractal Design began offering power supply units (PSUs) in 2007, emphasizing silent operation and reliable performance as foundational elements of their product philosophy. These early units laid the groundwork for a lineup focused on quality components and , evolving over time to incorporate advanced standards such as 3.1 compliance by 2025, enabling native support for PCIe 5.0 connectors and high-power demands from components like NVIDIA's RTX 40-series GPUs. The company's current PSU offerings center on the series, launched as their most advanced range with fully modular cabling to reduce internal clutter and improve airflow. Key features across Ion models include premium Japanese 105°C capacitors for enhanced longevity and a comprehensive suite of protections: over-voltage (OVP), under-voltage (UVP), over-current (), over-power (), short-circuit (), and over-temperature (OTP). Wattages span 500W to 1000W, providing scalability for everything from entry-level systems to high-end rigs capable of powering modern GPUs such as the RTX 4090. Within the Ion family, Gold-rated models have been available since 2021, offering Gold efficiency for balanced performance and energy savings. Platinum variants, introduced in 2019, deliver higher Platinum efficiency with whisper-quiet operation via a 140mm fluid dynamic bearing fan and flexible UltraFlex cables. The latest addition, the 3 Gold series launched in November 2025, complies with 3.1 and includes native PCIe 5.0 support in 750W, 850W, and 1000W variants. For compact builds, the SFX lineup provides Gold-certified units in SFX , available in 500W and 650W capacities since 2019, ideal for small-form-factor systems. Older series like the Integra, serving as an entry-level option, feature Bronze efficiency and semi-modular designs for budget-conscious users, with models ranging from 400W to 750W. All Fractal Design PSUs, including the series, carry a 10-year , underscoring their commitment to durability and system stability. These units integrate seamlessly with Fractal's Define cases for optimized .

Operations

Corporate Structure and Leadership

Fractal Design operates as a of Fractal Gaming Group AB (publ), a public limited liability company founded in 2010 by Hannes Wallin and headquartered in . The parent company, Fractal Gaming Group AB, has been publicly listed on First North Premier Growth Market since February 11, 2021, enabling expanded access to capital markets for growth initiatives. Leadership at Fractal Design is headed by CEO Jonas Holst, who assumed the role in January 2024 following Hannes Wallin's tenure as CEO from the company's inception through December 2023; Wallin now serves as Chairman of the Board. Holst brings extensive experience in scaling, with prior roles including at Blueair and of Global Sales at Fractal Gaming Group, supported by his academic background in and economic management from the . Key executives include Henrik Gunnerling, appointed in 2023, who oversees research and development with a focus on engineering innovation, drawing from his MSc in and Management at and prior experience at Inter . The executive team also features Karin Ingemarson, of Supply Chain Martin Gustavsson, and of Global Sales Alexander Kahl, ensuring integrated oversight across core functions. The corporate structure is organized into specialized divisions for design, and , and , reflecting a operational model that supports product development and global distribution. As of September 2025, employs approximately 113 staff members, primarily based in with additional personnel in international offices. Governance practices emphasize transparency and ethical standards, particularly post-IPO, with annual that includes detailed disclosures aligned with global frameworks. The , chaired by Wallin, maintains committees for and to guide strategic decisions, while executive-led initiatives promote in product engineering and sustainable practices.

Global Reach and Manufacturing

Fractal Design maintains its headquarters in , , where product design and development occur, supported by additional offices in , (), (), and () to oversee global operations and logistics. This structure enables efficient coordination between European innovation hubs and Asian production facilities, with the company employing approximately 100 people across these locations as of 2024. Manufacturing is conducted entirely in China through outsourced partners, a practice that has provided cost efficiencies and supply chain flexibility since the company's early expansion into Asia around 2010-2014, with Fractal owning key production tools to maintain quality control. Offices in Dongguan and Taipei manage sourcing, quality assurance, and logistics, ensuring adherence to international standards. Products are distributed to over 50 countries via a broad network of retailers including Amazon, Newegg, Micro Center, and Best Buy, as well as major distributors such as Exertis, ASK Corporation, and Ma Labs; online channels account for more than 90% of sales. In 2024, EMEA generated 46% of net sales (SEK 318.8 million), the Americas 45% (SEK 313.6 million), and Asia-Pacific 9% (SEK 65.5 million), reflecting strong regional penetration. The relies on strategic partnerships, such as collaborations with Seasonic for units, including the Edison Modular series launched in 2015, which leverages Seasonic's expertise in efficient, modular designs. Post-2020, Fractal has emphasized ethical sourcing through a supplier , achieving 88.7% compliance in audits by 2024, with zero use of conflict minerals and policies prohibiting bribery and ensuring across the . This includes incorporating sustainable materials, such as FSC-certified in the Terra product line, to promote environmental responsibility. During 2021-2022, Fractal faced disruptions from global and shortages, alongside U.S. tariffs on imports, which were mitigated through a USTR exemption extended until September and diversification of suppliers to stabilize production. These measures helped resolve delays, allowing net sales to recover to 485.6 million in 2022.

Reception

Awards and Design Recognition

Fractal Design has garnered significant recognition for its innovative designs, particularly in computer cases and peripherals, through prestigious international that emphasize quality, functionality, and aesthetic excellence. These accolades underscore the company's commitment to Scandinavian-inspired principles, blending performance with user-friendly features. In 2024, the Fractal Terra PC case won Product Design Award, selected from over 20,000 global submissions by a of 40 international experts for its integration of anodized aluminum, CNC-milled details, and FSC-certified accents, which enhance both and sustainability. The previous year, in 2023, the North PC case received the same honor for reinterpreting with natural wood elements, refined airflow , and minimalist details that prioritize user and environmental considerations. Earlier in the company's history, the Define series, launched in 2010, earned multiple prestigious for its pioneering balance of silence, modularity, and sleek aesthetics, establishing Fractal Design as a leader in premium case manufacturing. Beyond Red Dot successes, Fractal Design's products have excelled in other notable competitions. The Define 7 case secured the Hardware Award for Best Case in 2021, with the judging panel of over 100 European technology journalists praising its superior build quality, noise dampening, and expansion options. Additionally, the brand won Best Micro Case in the same awards for its compact yet versatile offerings. In 2025, the Refine claimed the iF Design Award, recognized by an international jury for its ergonomic adjustability, premium materials, and innovative support that promotes prolonged comfort without compromising style. The North case also received the Best PC Case of 2022 award, highlighting its transformative use of sustainable materials in high-performance gaming contexts. These awards consistently highlight themes of ergonomic innovation, such as intuitive and adjustable components; sustainability through eco-friendly materials like certified wood; and user-centric design that integrates seamlessly into modern living spaces. By 2025, Fractal Design's portfolio reflects a pattern of excellence across categories, reinforcing its reputation for hardware that prioritizes both form and function in the competitive PC industry.

Market Impact and Reviews

Fractal Design holds a leading position in the premium PC case segment, particularly in the region where it is the market leader, while maintaining top-two status in and top-three rankings in several markets. The company's annual revenue for the as of 2025 stands at approximately $79 million USD, reflecting steady growth in a competitive landscape dominated by rivals such as and . This positioning underscores Fractal Design's focus on high-quality, design-oriented hardware that appeals to enthusiasts seeking premium builds over mass-market options. Reviews of Fractal Design products consistently highlight their exceptional build quality and acoustic performance, with many models earning average scores of 4.5 or higher from outlets like . For instance, the North series has been praised for its innovative wood-and-mesh aesthetics combined with strong airflow and silence, achieving a 5.0 rating for balancing style and thermal efficiency. Similarly, the Define R6 earned accolades for noise levels as low as 28 at idle, positioning it among the quietest cases tested. However, budget-oriented lines like the Focus G and Core series have faced criticism for perceived compromises in material durability and features relative to their pricing, often described as feeling "plain" or less premium despite affordability. Fractal Design has significantly influenced industry trends in PC case design, particularly through its pioneering of mesh-front panels that prioritize without sacrificing . The launch of the Meshify series introduced angular mesh fronts that maximized intake while setting a benchmark for high-airflow enclosures, inspiring competitors like Corsair's 4000D and ' P500A to adopt similar ventilated designs. Post-2017, the company contributed to the rise of open-air cooling paradigms with models like the , which emphasized unrestricted component breathing room and fan optimization, aligning with broader shifts toward in rigs. The brand's consumer base is predominantly composed of PC modders and silent build enthusiasts, drawn to its modular layouts and noise-dampening features in series like Define and Meshify. Modders appreciate the spacious interiors and customization options, such as in the Define XL R2, which supports extensive modifications while maintaining structural integrity. Silent PC builders favor the Pop Silent and Define lines for their sound-insulating panels, enabling low-decibel operation during intensive tasks. Since 2022, Fractal Design has expanded its reach into through sponsorships of over 130 streamers via the Fractal Creator Program, fostering among gaming communities and content creators.

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