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Rate Bowl

The Rate Bowl is an annual postseason bowl game held in , typically pitting teams from the against those from the . Established in 1989 as the Copper Bowl, the game has undergone numerous name changes reflecting its corporate sponsors: Copper Bowl (1989–1996), Insight Bowl (1997–2011), Bowl (2012–2013), Cactus Bowl (2015–2017), (2018–2019), Guaranteed Rate Bowl (2021–2023), and Rate Bowl since 2024. The 2020 edition was canceled due to the . It is organized by the Fiesta Sports Foundation and has been a fixture of the postseason system, showcasing non-conference rivalries in a festive Arizona setting. The game originated at Arizona Stadium in Tucson and was hosted at Sun Devil Stadium in Tempe from 2006 to 2015 before shifting to in starting in 2016 to accommodate larger crowds and enhance the urban bowl experience. Over its 35 editions through 2024, it has featured competitive matchups, with notable outcomes including Arizona's 17–10 victory over North Carolina State in the inaugural 1989 game and Kansas State's dramatic 44–41 comeback win against Rutgers in the 2024 edition, which drew 21,659 spectators. The bowl emphasizes community engagement and family-friendly events, with tickets for the 2025 game—scheduled for at —already on sale, highlighting its role as a key holiday tradition in .

History

Origins and establishment

The Rate Bowl, initially launched as the Copper Bowl, was conceptualized in 1988 by a group of Tucson business leaders and sports organizers seeking to establish a postseason game for mid-tier teams frequently overlooked by major bowls such as the and in the pre-BCS era. This initiative aimed to create an accessible platform for competitive non-powerhouse programs, filling a notable gap in the postseason landscape where only 18 Division I-A bowl games existed at the time. In April 1989, an NCAA subcommittee granted approval for the Tucson-based group to host the inaugural Copper Bowl as the 18th postseason game, enabling rapid preparation for the debut event. The first game occurred on December 31, 1989, at Arizona Stadium in Tucson, pitting the Pac-10 Conference's Arizona Wildcats against an at-large opponent, the Atlantic Coast Conference's North Carolina State Wolfpack; Arizona prevailed 17-10 before a crowd of 37,237, solidifying the bowl's initial positioning as a New Year's Eve tradition. The format emphasized a conference-affiliated team versus a selected at-large bidder, with affordable ticket pricing—starting at around $20—to promote fan accessibility and regional engagement. Organizers faced significant early challenges, including a last-minute withdrawal by the planned title sponsor Breathless, which had pledged $250,000 but backed out, necessitating emergency funding from local Tucson businesses and corporations to cover operational costs. Despite these financial strains and the complexities of securing NCAA certification amid a crowded bowl schedule, the Copper Bowl succeeded in its debut, providing vital exposure for and conference teams in an era dominated by elite matchups. The event's success laid the groundwork for its growth, though it later transitioned venues to for expanded capacity.

Name changes and sponsorship evolution

The Rate Bowl, originally established as the Copper Bowl, underwent its first major rebranding in 1997 when it became the , sponsored by , an Arizona-based technology company. This marked the first instance of an internet-focused firm serving as a title sponsor for a , reflecting the growing influence of the tech sector in during the late . The name change coincided with the game's relocation from Tucson to , broadening its appeal and aligning it with a larger metropolitan market to attract bigger crowds and media attention. Following the dot-com era, the sponsorship simplified to the from 2002 through 2011, maintaining the partnership with amid a period of steady growth for the game. In 2012, the bowl shifted to the under a deal with the national restaurant chain, emphasizing family-friendly branding and tying into the company's sports-bar culture with promotional events such as fan meet-and-greets and wing-eating contests at local outlets. This partnership lasted until 2013, after which organizers briefly explored options before rebranding to the in 2014 under TicketCity sponsorship (2014–2015) to evoke Arizona's desert landscape. Subsequent iterations included the in 2016 and an unsponsored in 2017, before assumed title rights in 2018, renaming it the through 2019 and integrating snack-themed marketing activations like product giveaways to boost fan engagement. The disrupted bowl operations in 2020, leading to the cancellation of that year's edition, but the game stabilized with a timely title sponsorship from , a Chicago-based lender, renaming it the Guaranteed Rate Bowl in a multi-year agreement that ensured its continuation amid economic uncertainty. This deal, finalized during a housing market boom fueled by low interest rates, positioned the bowl as a key Big Ten-Big 12 matchup and included marketing tie-ins such as homeownership seminars and digital campaigns targeting young fans, enhancing the event's prestige as a reliable postseason fixture. In 2022, extended the partnership through at least 2025, providing long-term financial security post-pandemic. By October 2024, following the company's corporate rebrand to simply "," the bowl adopted its current name, the Rate Bowl, to align with the sponsor's simplified identity focused on innovation, while discussions around further renewals emphasized continued stability and expanded promotional integrations like app-based fan experiences.

Venue transitions

The Rate Bowl, originally known as the Copper Bowl, was hosted at in Tucson from its inception in 1989 through 1999. The stadium, with a capacity of approximately 50,000 during that period, regularly drew average crowds exceeding 40,000, including a record 49,385 attendees for the 1997 Insight.com Bowl matchup between Arizona and . In 2000, the game relocated to , a retractable-roof stadium in , to capitalize on the larger Phoenix metropolitan area's population growth and address declining attendance in Tucson, which had averaged around 35,000–45,000 in later years despite the smaller market size. This shift also provided enhanced television production facilities in a more urban setting and mitigated potential weather disruptions through the venue's enclosed design, ensuring year-round viability in Arizona's variable December climate. The bowl remained at until 2005, with notable crowds including 45,917 for the 2004 Insight Bowl. The game moved to Sun Devil Stadium in Tempe for the 2006 edition, a larger outdoor venue with a capacity exceeding 70,000, primarily to occupy the slot vacated by the Fiesta Bowl's relocation to the new University of Phoenix Stadium in Glendale. This transition accommodated bigger crowds, such as the 48,892 who attended the 2007 Insight Bowl, but exposed the event to outdoor weather elements. The Rate Bowl (then the Insight Bowl) stayed at Sun Devil Stadium through 2015, including a record attendance of 54,247 for the 2011 edition. Returning to in 2016 due to extensive renovations at Sun Devil Stadium that rendered it unavailable, the bowl has since benefited from the venue's controlled environment and central location. Adaptations for include overlaying the baseball diamond with sod turf grown locally, adjusting dimensions to standard NCAA specifications (120 yards by 53.3 yards), and installing temporary seating in the outfield to optimize sightlines, a process typically taking about 10 days. at has varied, though the 2024 Rate Bowl drew 21,659 spectators for the Kansas State–Rutgers matchup. Looking ahead, Chase Field's ongoing renovations, secured through up to $500 million in public funding as part of a 30-year extension for the Diamondbacks, aim to modernize facilities while maintaining suitability for events like the Rate Bowl.

Conference tie-ins and affiliations

The Rate Bowl's conference affiliations began shifting in the mid-2010s as part of broader realignments in bowl scheduling. From 2014 to 2019, under its Cactus Bowl branding, the game was included in the Big 12 Conference's six-year bowl package, typically pitting a Big 12 team against a Pac-12 opponent as one of the league's affiliated non-New Year's Six bowls. In June 2019, the Fiesta Sports Foundation, which organizes the bowl, announced a multi-year establishing formal tie-ins with both the Big Ten and Big 12 conferences, effective for the 2020–21 season through the 2025–26 season. This agreement positioned the Rate Bowl as the sole postseason matchup exclusively between these two , replacing prior hybrid arrangements and ensuring one team from each league participates annually, subject to (CFP) eligibility. These tie-ins are integrated into the CFP era's bowl framework, where the 12-team playoff first selects participants before affiliated bowls like the Rate Bowl receive teams from their conference pools. Post-2020 expansions to the CFP have further evolved the process, allowing non-playoff-eligible teams from the Big Ten and Big 12—often selections with at least six wins—to fill the slots, enhancing access for mid-tier conference finishers while prioritizing higher-ranked squads for playoff or premium bowls. The 2024 edition exemplified this structure, matching from the Big 12 against from the Big Ten in a game that highlighted the tie-in's role in postseason opportunities. The agreement remains in effect for the 2025 game on December 26, with no announced changes to the Big Ten-Big 12 exclusivity as of the 2025 season.

Game format and traditions

Selection process and eligibility

Teams participating in the Rate Bowl must meet standard NCAA postseason eligibility criteria, which include achieving at least six wins against Football Bowl Subdivision (FBS) opponents during the regular season, with a maximum of one win counting against Football Championship Subdivision (FCS) teams, alongside compliance with standards and absence of major pending sanctions from the NCAA or conferences. The Rate Bowl operates under a primary tie-in agreement with the Big Ten and Big 12 Conferences, prioritizing an automatic bid for one team from each conference that meets or exceeds six wins, provided such teams are available after higher-priority bowl selections like the (CFP) and games. If eligible teams from these are unavailable—due to CFP qualification, other bowl assignments, or insufficient records—the bowl may select at-large participants from Group of 5 conferences, subject to overall NCAA bowl berth availability. Following the CFP's expansion to 12 teams in , the Rate Bowl functions as a non-playoff postseason game, typically featuring mid-tier teams from the Big Ten or Big 12 that do not advance to the playoff, thereby providing opportunities for competitive matchups outside the structure while adhering to conference distribution rules. Team selection involves collaboration between the Fiesta Sports Foundation, which organizes the bowl, and representatives from the Big Ten and Big 12 commissioners, who rank and assign eligible teams based on factors such as win-loss records (preferring at least a two-game differential between opponents), no prior regular-season matchup, and avoidance of repeat participants from the previous two years. For instance, in , Rutgers (7-5 from the Big Ten) was selected over other eligible conference teams due to its position in the Big Ten's bowl assignment priority order, pairing it against Kansas State from the Big 12 to fulfill the matchup.

Pregame and halftime events

The pregame festivities for the Rate Bowl begin with team arrivals at local hotels in , typically the day before the game, allowing players and coaches to acclimate to the venue at . Press conferences featuring head coaches and key players from both participating teams are held in the afternoon, providing media insights into strategies and player preparations. Fan tailgates and activations occur throughout the morning, culminating in the official Rate Bowl Pregame Party on 4th Street outside from 11 a.m. to 3 p.m., for example in , offering free public access to food trucks, beverages, a photobooth, simulators, , and live performances. Sponsor activations, led by title sponsor , emphasize on-site engagements such as interactive displays and signage to enhance fan experiences, aligning with the company's broader branding. Opening ceremonies commence in the hours leading up to kickoff, featuring performances by the marching bands of the competing schools, setting an energetic tone. The is performed traditionally by local , honoring service members as part of the bowl's patriotic elements. At , the shifts to the participating universities' bands, which deliver synchronized shows highlighting and musical precision; for example, in 2024, the Kansas State Marching Band and Rutgers Marching Scarlet Knights performed segments tailored to their programs. These performances often include high-energy routines with formations and music from popular and school-specific themes, lasting approximately 12-15 minutes. Following the 2020 cancellation due to , pregame and halftime events resumed in 2021 with in-person formats, incorporating hybrid elements like enhanced digital streaming for remote viewers in subsequent years.

Postgame ceremonies

Following the conclusion of the Rate Bowl, on-field ceremonies commence to honor the game's outstanding performers and the victorious team. The offensive and defensive Most Valuable Players (MVPs) are announced and presented with their awards during a brief at midfield, often involving representatives from the Fiesta Sports Foundation and bowl sponsors such as , the title sponsor. These presentations highlight individual contributions that defined the game, with the awards serving as recognition of exceptional play in the postseason matchup. The bowl trophy is then presented to the winning team's captain or head coach by Fiesta Sports Foundation executives and sponsor officials, marking the official culmination of the event. This moment is typically accompanied by team celebrations on the field at , emphasizing the Big Ten-Big 12 conference tie-in's competitive spirit. For instance, in the 2024 Rate Bowl, Kansas State's Dylan received Offensive MVP honors for his bowl-record 223 all-purpose yards and three touchdowns in a 44-41 comeback over Rutgers, joining teammates in the trophy ceremony. Similarly, in 2023, quarterback (offensive MVP) and safety Kenny Logan Jr. (defensive MVP) accepted their awards alongside head coach during the postgame festivities after a 49-36 win over UNLV. Immediately after the on-field honors, players and coaches conduct interviews with broadcast partners directly from the sidelines or victory platform, providing initial reactions to the game's outcome. These are followed by formal postgame press conferences in the media facilities at , where detailed discussions occur on strategies, performances, and season reflections. In the edition, Kansas State's postgame activities included exuberant team celebrations of their 17-point deficit rally, highlighted by Edwards' game-winning score, underscoring the bowl's tradition of dramatic finishes. The Fiesta Sports Foundation leverages the Rate Bowl to support community causes, including the donation of the game's artificial turf field to nonprofits and youth programs, promoting and in the area. Over the years, such initiatives have repurposed playing surfaces for local installations, like the 2023 field gifted to and the 2024 field to Western School of Science and Technology, enhancing recreational opportunities while tying into the bowl's charitable mission.

Championship games

Annual game results

The Rate Bowl has been contested annually since its inception in 1989, except for 2020 when the game was canceled due to the , resulting in 35 games through 2024. The games have been held in Arizona venues, primarily in the , with final scores, attendance figures, and locations reflecting the event's growth from modest crowds at Sun Devil Stadium to larger capacities at . Most Valuable Players (MVPs), typically awarded for offensive and defensive performances, are noted where officially recognized by the bowl organizers. The following table summarizes all Rate Bowl results chronologically by game date:
Game YearDateWinning Team (Score)Losing Team (Score)AttendanceLocation (Stadium)MVP(s)
1989Dec 31Arizona (17)NC State (10)37,237Tempe (Sun Devil Stadium)Co-MVPs: Scott Geyer (Arizona, QB), Shane Montgomery (NC State, QB)
1990Dec 31California (17)Wyoming (15)43,117Tempe (Sun Devil Stadium)-
1991Dec 31Indiana (24)Baylor (0)43,758Tempe (Sun Devil Stadium)-
1992Dec 29Washington State (31)Utah (28)42,666Tempe (Sun Devil Stadium)-
1993Dec 29Kansas State (52)Wyoming (17)44,645Tempe (Sun Devil Stadium)-
1994Dec 29BYU (31)Oklahoma (6)46,640Tempe (Sun Devil Stadium)-
1995Dec 27Texas Tech (55)Air Force (41)46,082Tempe (Sun Devil Stadium)-
1996Dec 27Wisconsin (38)Utah (10)62,033Tempe (Sun Devil Stadium)-
1997Dec 27Arizona (20)New Mexico (14)47,938Tucson (Arizona Stadium)-
1998Dec 26Missouri (34)West Virginia (31)43,012Tempe (Sun Devil Stadium)-
1999Dec 31Colorado (62)Boston College (28)66,324Tempe (Sun Devil Stadium)-
2000Dec 28Iowa State (37)Pittsburgh (29)63,470Tempe (Sun Devil Stadium)-
2001Dec 29Syracuse (26)Kansas State (3)40,028Tempe (Sun Devil Stadium)-
2002Dec 26Pittsburgh (38)Oregon State (13)33,922Tempe (Sun Devil Stadium)-
2003Dec 26California (52)Virginia Tech (49)42,364Tempe (Sun Devil Stadium)-
2004Dec 28Oregon State (38)Notre Dame (21)40,089Tempe (Sun Devil Stadium)-
2005Dec 27Arizona State (45)Rutgers (40)46,785Tempe (Sun Devil Stadium)-
2006Dec 29Texas Tech (44)Minnesota (41) OT41,145Tempe (Sun Devil Stadium)-
2007Dec 31Oklahoma State (49)Indiana (33)41,714Tempe (Sun Devil Stadium)-
2008Dec 31Kansas (42)Minnesota (21)47,103Tempe (Sun Devil Stadium)-
2009Dec 31Iowa State (14)Minnesota (13)41,089Tempe (Sun Devil Stadium)-
2010Dec 28Iowa (27)Missouri (24)44,149Tempe (Sun Devil Stadium)-
2011Dec 30Oklahoma (31)Iowa (14)54,247Tempe (Sun Devil Stadium)-
2012Dec 29Michigan State (17)TCU (16)44,701Tempe (Sun Devil Stadium)-
2013Dec 28Kansas State (31)Michigan (14)53,284Tempe (Sun Devil Stadium)-
2014Jan 2, 2015Oklahoma State (30)Washington (22)35,409Tempe (Sun Devil Stadium)Desmond Roland (Oklahoma State, RB), Seth Jacobs (Oklahoma State, LB)
2015*Jan 2, 2016West Virginia (43)Arizona State (42)39,321Phoenix (Chase Field)Skyler Howard (West Virginia, QB), Shaq Petteway (West Virginia, LB))
2016Dec 27Baylor (31)Boise State (12)33,328Phoenix (Chase Field)K.D. Cannon (Baylor, WR), Tyrone Hunt (Baylor, DE))
2017Dec 26Kansas State (35)UCLA (17)30,031Phoenix (Chase Field)-
2018Dec 31TCU (10)California (7) OT33,121Phoenix (Chase Field)-
2019Dec 27Air Force (31)Washington State (21)17,055Phoenix (Chase Field)-
2020-Canceled (COVID-19)----
2021Dec 28Minnesota (18)West Virginia (6)25,976Phoenix (Chase Field)-
2022Dec 27Wisconsin (24)Oklahoma State (17)23,187Phoenix (Chase Field)Braelon Allen (Wisconsin, RB)
2023Dec 26Kansas (49)UNLV (36)26,478Phoenix (Chase Field)Jason Bean (Kansas, QB), Kenny Logan Jr. (Kansas, WR)
2024Dec 26Kansas State (44)Rutgers (41)21,659Phoenix (Chase Field)Dylan Edwards (Kansas State, RB), Austin Moore (Kansas State, LB)
*Game for 2015 season played in 2016. In the bowl's formative years from 1989 to 2005, teams from demonstrated a notable home-state advantage, securing victories in 1989 (), 1997 (), and 2005 ( State) while playing at local venues. The 2024 edition highlighted a thrilling comeback, as Kansas State overcame a 17-point deficit to claim victory, powered by ' record-setting 258 rushing yards and four touchdowns.

Notable matchups and outcomes

One of the earliest standout games in the bowl's history occurred in 1995, when defeated 55-41 in a high-scoring affair that showcased the offensive potential of non-Power 5 conferences against service academies. The Red Raiders' no-huddle offense overwhelmed the Falcons' attack, combining for 96 points and 1,142 total yards, with 's Byron Hanspard rushing for 142 yards and three touchdowns. This matchup highlighted emerging rivalries between teams and Mountain West , setting a tone for the bowl's reputation for entertaining, wide-open football. The 2003 Insight Bowl featured a dramatic 52-49 victory for over , capped by a 35-yard as time expired, in a game that exemplified the bowl's penchant for late-game heroics and quarterback duels. threw for 394 yards and four touchdowns for the Golden Bears, while the Hokies' countered with 267 passing yards and three scores in a back-and-forth battle that saw five lead changes. This contest underscored underdog resilience, as California overcame a preseason suspension of key players to secure a thrilling win against a Big East powerhouse. A hallmark of overtime thrillers came in the 2006 Insight Bowl, where Texas Tech staged a record 31-point comeback to edge 44-41 in , the largest rally in bowl history at the time. Trailing 38-7 in the third quarter, the Red Raiders scored 37 unanswered points behind Kliff Kingsbury's 294 passing yards and four touchdowns, forcing after a late Minnesota field goal. This underdog triumph illustrated the bowl's history of dramatic turnarounds, with Minnesota's collapse remaining a of second-half execution. The 2012 Buffalo Wild Wings Bowl delivered a defensive as Michigan State narrowly defeated 17-16 on a last-second 34-yard by Dan Conroy. rushed for 117 yards for the Spartans, who overcame an early 13-0 deficit in a low-scoring grind that featured TCU's stifling defense limiting Michigan State to just 90 passing yards. This close contest emphasized the bowl's evolution toward Big Ten-Big 12 matchups, with both teams finishing 7-6 and showcasing gritty, comeback resilience. The most recent high-drama edition unfolded in the 2024 Rate Bowl, where Kansas State rallied from a 17-point deficit to defeat Rutgers 44-41, setting a bowl record with 589 total offensive yards. Dylan Edwards rushed for 196 yards and three touchdowns, including a pivotal 36-yard score late in the fourth quarter, while the Wildcats' defense forced two turnovers to fuel the comeback. Coach praised the team's resolve postgame, stating, "Great leadership from our seniors... We just kept battling," highlighting the spirit in a game that saw Rutgers lead 34-17 before fading.

Records and statistics

Team performance records

The Rate Bowl has featured several remarkable team performances, particularly in offensive and defensive extremes, as well as conference dominance in its early years. The highest score posted by a single team stands at 62 points, accomplished by the in their 62-28 rout of during the 1999 Insight Bowl. This mark remains the benchmark for offensive output in the game's history. On the flip side, the most points conceded by a team is also 62, endured by in that 1999 matchup against , highlighting a defensive collapse in a high-scoring affair. Other notable high concessions include 52 points allowed by in their 52-49 overtime loss to in the 2003 Insight Bowl. Conference trends reveal early command by West Coast teams, with Pac-10 (now Pac-12) squads securing a 5-0 record across the bowl's first 11 editions from 1989 to 1999, including victories in the inaugural game and several lopsided wins that underscored their regional strength. Defensively, the tightest performance saw a allow zero points, as the blanked Baylor 24-0 in the 1991 Copper Bowl, enforcing a complete en route to victory. This remains the fewest points permitted in a Rate Bowl game.
Record CategoryPointsOpponentYear
Highest team score621999
Most points allowed621999
Fewest points allowed0Baylor1991

Individual player achievements

In the Rate Bowl's history, quarterbacks have occasionally delivered exceptional passing performances, with West Virginia's Skyler Howard setting the benchmark in the 2016 Cactus Bowl by throwing for 532 yards and five touchdowns against Arizona State, marking the highest single-game passing total in bowl history. This effort, which included 32 completions on 52 attempts, powered a high-scoring affair and highlighted Howard's ability to orchestrate a potent aerial attack under pressure. Rushing standouts have also left their mark, exemplified by Texas Tech's Byron Hanspard in the 1995 Copper Bowl, where he amassed 260 yards on 24 carries and scored four touchdowns against , establishing enduring records for both categories in the game's early years. More recently, Kansas State's rushed for 196 yards and two touchdowns on 18 carries, setting a Kansas State bowl record, in the 2024 edition against Rutgers, contributing to a dramatic comeback victory. These performances underscore the bowl's tradition of featuring dynamic runners who can dominate on the ground. Wide receivers have shone brightly as well, with Washington State's Phillip Bobo recording 212 receiving yards on six catches, including touchdown grabs of 87 and 48 yards, in the 1992 Copper Bowl win over . 's explosive plays from quarterback helped secure a 31-28 triumph and remain a highlight of the bowl's receiving records. Versatile players excelling in multiple facets are equally notable, as seen with Arizona State's Tim White, who tallied 289 all-purpose yards in the 2016 Cactus Bowl—comprising 79 receiving yards on six catches with two s, plus 210 return yards—including a school-record performance that nearly turned the tide against . Such multifaceted contributions emphasize the Rate Bowl's emphasis on athletic versatility.

Game and stadium records

The Rate Bowl has produced several memorable single-game benchmarks, particularly in scoring and attendance, reflecting its history as a competitive postseason matchup typically featuring teams from the Big 12 and Big Ten conferences. The highest total points in a game stands at 101, achieved during the 2003 Insight Bowl (a predecessor to the current Rate Bowl branding) when defeated 52–49 at Sun Devil Stadium in . This contest also set the benchmark for combined points by both teams and remains the most prolific offensive output in the bowl's history. Attendance records highlight the bowl's appeal in its early years at larger outdoor venues before transitioning indoors. The largest crowd was 54,247, drawn to the 2011 Insight Bowl featuring against , also at Sun Devil Stadium. Since moving to the domed Chase Field in in 2016, crowds have been more modest, with the 2024 edition attracting 21,659 spectators for Kansas State's 44–41 victory over Rutgers. The shift to an enclosed stadium has eliminated weather-related disruptions, as Chase Field's ensures games proceed unaffected by Arizona's variable winter conditions. Overtime has occurred twice in the bowl's history, adding drama to close contests. The 2006 Insight Bowl went to one overtime period, with Texas Tech edging 44–41 after trailing by 31 points in the fourth quarter—a comeback that tied the largest in FBS bowl history at the time. Similarly, the 2018 extended to one overtime, where outlasted 10–7. No games have required multiple overtimes, though the bowl's at [Chase Field](/page/Chase Field) has occasionally drawn note for its durability under high-contact play, with no major wear incidents reported across its tenure there.

Awards and honors

Most Valuable Players

Since its inception in 1989 as the Copper Bowl, the Rate Bowl has recognized outstanding individual performances by awarding () honors to one offensive player and one defensive player each year, typically from the winning team. These dual awards highlight the game's emphasis on balanced excellence, with selections made by the bowl's organizing committee in collaboration with media outlets, including the . The tradition underscores the bowl's role in celebrating pivotal contributions that often propel teams to victory and launch or cap notable careers. Notable MVPs have included future NFL stars and award contenders who used their performances to gain national attention. For instance, in the 2003 Insight Bowl, quarterback Aaron Rodgers earned offensive MVP honors for California after completing 23 of 33 passes for 394 yards and two touchdowns in a 52-49 thriller against Virginia Tech, a performance that foreshadowed his Hall of Fame trajectory, including four NFL MVP awards and a Super Bowl title. Similarly, running back Le'Veon Bell's 2012 Buffalo Wild Wings Bowl offensive MVP award came via 22 carries for 117 yards and a touchdown in Michigan State's 17-16 upset of TCU, propelling him to a Pro Bowl NFL career with over 8,000 rushing yards. Wide receiver Tyler Lockett's 2013 offensive MVP nod featured 10 receptions for 116 yards and three touchdowns in Kansas State's 31-14 win over Michigan, marking an early highlight in his ongoing NFL tenure with the Seattle Seahawks, where he has amassed more than 8,000 receiving yards. These examples illustrate how Rate Bowl MVPs often represent high-impact players whose bowl exploits reflect broader seasonal excellence and long-term professional success. The following table lists the offensive and defensive MVPs from recent Rate Bowl games (2012–2024), focusing on verified selections that established key game contexts like record-setting outputs or comeback efforts.
YearOffensive MVPPosition, TeamDefensive MVPPosition, TeamGame Context
2024RB, Kansas StateAustin MooreLB, Kansas StateEdwards scored three TDs, including the game-winner in a 44-41 comeback from 17 points down; Moore had six tackles and a in the win over Rutgers.
2023Jason BeanQB, Kenny Logan Jr.S, Bean set a bowl record with six passing TDs for 449 yards in a 49-36 victory over UNLV; Logan recorded seven tackles and an .
2022RB, Jordan TurnerLB, Allen rushed for 72 yards and a TD in a 24-17 defensive stand against Oklahoma State; Turner led with nine tackles and a fumble recovery.
2021Ky ThomasRB, Tyler NubinS, Thomas ran for 144 yards and a TD in an 18-6 shutout of ; Nubin had five tackles and a pass breakup.
2013WR, Kansas StateDante BarnettS, Kansas StateLockett tied a bowl record with three TD catches for 116 yards in a 31-14 rout of ; Barnett intercepted two passes.
2012RB, Michigan StateDE, Michigan StateBell gained 117 rushing yards in a 17-16 upset of ; Gholston recorded three s and 3.5 tackles for loss.
2003QB, Ryan GutierrezFS, Rodgers threw for 394 yards and two TDs in a 52-49 shootout win over ; Gutierrez had nine tackles and an .

Sportsmanship and citizenship awards

The Rate Bowl has a tradition of recognizing participants for exemplary sportsmanship through an annual award presented to a player who demonstrates outstanding conduct during the game, typically voted on by the officiating crew. This award highlights the bowl's commitment to promoting fair play and respect among athletes. It was established during the Insight Bowl era, with the first documented presentation occurring in the 2003 game. The award has been presented annually since 2003. Notable recipients include Doug Easlick, a for , who received the honor in 2003 for his positive demeanor in the Insight Bowl matchup against . In 2006, safety Dominic Jones was awarded for his contributions to team spirit and fair competition in the game against Texas Tech. The award persisted into the 2010s, with examples such as center D.J. Burris in 2009 against Iowa State and defensive lineman Andrew Hudson in 2015 against State. The following table lists verified sportsmanship award recipients:
YearRecipientPosition, TeamGame Opponent
2003Doug EaslickFB, California
2005Jacob BenderOL, Arizona StateTulsa
2006Dominic JonesS, Texas Tech
2008Jack SimmonsQB,
2009D.J. BurrisC, Iowa State
2010Tim BarnesC,
2011Tyler NielsenLB, Oklahoma
2015Andrew HudsonDL, Oklahoma State
2016Lamont WadeS, Boise StateBaylor
2023[To be verified; continued tradition]--
In parallel with sportsmanship honors, the Rate Bowl emphasizes through the organizing Fiesta Sports Foundation's broader philanthropic initiatives, which encourage off-field contributions from participating teams and support causes. Teams often participate in events during bowl week, such as youth outreach and local service projects, fostering a culture of . The foundation has donated more than $35 million over the past 15 years to Arizona-based nonprofits focused on , , , and underserved , with funds raised partly through Rate Bowl activities like raffles and field donations. For instance, the turf from the 2024 Rate Bowl was repurposed and donated to Western School of Science and Technology, providing a multi-sport court for student recreation. The foundation's impact extends to recognizing institutional citizenship via the annual NACDA Community Service Award, sponsored by the Organization since 2018, which honors Division I athletic departments for comprehensive efforts. This award underscores the Rate Bowl's ties to , with winners receiving $10,000 for their chosen charity; recent recipients include San José State University in 2024 for initiatives supporting underrepresented students and in 2025 for programs aiding local families. These efforts have collectively raised over $1 million for local causes tied to bowl events, promoting , , and among participants and the broader community.

Team participation

Most frequent participants

The Rate Bowl, spanning 35 editions since its inception as the Copper Bowl in 1989 (with the 2020 edition canceled due to the ), has featured a variety of teams from non-major conferences in its early years to a focus on power conference matchups in recent decades, particularly the Big Ten and Big 12 since 2021. Kansas State holds the distinction of being the most frequent participant, with five appearances and a 4-1 record. Their outings include a 52-17 victory over in the 1993 Copper Bowl, a 26-3 loss to Syracuse in the Insight Bowl, a 31-14 win against in the 2013 Buffalo Wild Wings Bowl, a 35-17 triumph over UCLA in the 2017 Cactus Bowl, and a 44-41 comeback win against Rutgers in the 2024 Rate Bowl. Minnesota ranks second with four appearances and a 1-3 , reflecting consistent invitations during periods of but limited postseason success in this game. The Golden Gophers' participations occurred in 2006 (a 41-44 loss to Texas Tech in the Insight Bowl), 2008 (a 21-42 loss to in the Insight Bowl), 2009 (a 13-14 loss to Iowa State in the Insight Bowl), and 2021 (an 18-6 win over in the Guaranteed Rate Bowl). Several teams have made three appearances each, underscoring the bowl's appeal to mid-tier programs from the Big 12 and other conferences. These include (1-2 record: 1998 Insight loss to , 2015 Cactus win over Arizona State, 2021 Guaranteed Rate loss to ), (2-1 record: 1990 Copper win over , 2003 Insight win over , 2018 Cheez-It loss to ), and Oklahoma State (2-1 record: 2007 Insight win over , 2014 Cactus win over , 2022 Guaranteed Rate loss to ). To be precise, the bowl's records show these teams with three outings, contributing to the game's reputation for competitive, high-scoring affairs.
TeamAppearancesRecord (W-L)Years
Kansas State54-11993, 2001, 2013, 2017, 2024
41-32006, 2008, 2009, 2021
31-21998, 2015, 2021
32-11990, 2003, 2018
Oklahoma State32-12007, 2014, 2022
Early iterations of the bowl favored local and regional teams, such as Arizona's two appearances (1989 win over NC State and 1997 win over ), reflecting its origins in Tucson before moving to . Over time, the event has shifted toward power conference teams, with increasing Big 12 and Big Ten involvement, as seen in the current structure. This evolution has boosted attendance and viewership while maintaining the bowl's tradition of exciting, neutral-site contests.

Appearances by conference

The Rate Bowl, formerly known as the Cactus Bowl and other names, has featured teams from various NCAA conferences since its inception in 1989, reflecting changes in bowl affiliations and conference realignments over time. Early editions emphasized matchups involving the Pac-10 (now defunct Pac-12), which dominated with frequent invitations alongside (WAC) and Big Eight (predecessor to the Big 12) teams, showcasing regional rivalries in the Southwest. From 2006 to 2011, the bowl shifted toward Big 12 versus Big Ten contests, establishing a pattern of cross-country clashes between . Post-2012, affiliations evolved further, with the Pac-12 joining as the primary opponent to the Big 12 until the conference's dissolution after the 2023 season; since 2021, the bowl has primarily featured Big Ten-Big 12 matchups. Conference participation highlights the bowl's adaptability to NCAA landscape changes, with accounting for the majority of appearances. The Big 12 leads in total slots, benefiting from its Southwest proximity and tie-in agreements, while the Big Ten has gained prominence in recent years, including the 2024 matchup featuring Rutgers. Smaller conferences and independents have filled at-large spots sporadically, often in the bowl's formative years, contributing to diverse outcomes but fewer overall wins.
ConferenceAppearancesRecord (Wins-Losses)Notes
Big 12 (incl. predecessors: Big 8, Big Eight)2316-7Dominant post-2000; includes 9-5 record in games since 2012 realignment.
Big Ten136-7Increased exclusivity since 2021; includes 2024 Rutgers appearance.
Pac-12 (incl. predecessor: Pac-10)127-5Historical Southwest focus; defunct after 2023 season.
Big East62-4Primarily 1999-2005 bids.
Mountain West (incl. predecessor: WAC for some)71-6Service academy and group-of-five representatives.
WAC41-3Early non-power filler (1989-1997).
10-1Sole 1989 (NC State).
10-12004 .

Media and attendance

Broadcast history

The Rate Bowl's broadcast history began with local coverage in Tucson, Arizona, where the game was held from 1989 to 1999, primarily aired on regional stations for the inaugural 1989 Copper Bowl matchup between Arizona and North Carolina State. National syndication supplemented these local broadcasts through the 1990s, with early games like the 1989 and 1990 editions carried on TBS, featuring announcers Bob Neal and Tim Foley. By 1992, syndication shifted to ESPN for games such as Washington State versus Utah, marking the network's growing involvement in the bowl's television distribution. ESPN assumed exclusive television rights starting with the 2000 Insight.com Bowl, producing Iowa State versus Pittsburgh from Bank One Ballpark in Phoenix, Arizona, with announcers Steve Levy, Todd Christensen, and Heather Cox. This partnership has continued uninterrupted, encompassing all subsequent renamings and venue changes, including the bowl's relocation to Chase Field in Phoenix in 2016, where ESPN conducts on-site production using temporary studios and broadcast facilities within the stadium to capture the game and surrounding events. For the 2024 Rate Bowl between Kansas State and Rutgers, ESPN aired the game live at 3:30 p.m. MST, with Beth Mowins, Kirk Morrison, and Stormy Buonantony in the booth. Radio coverage has featured Westwood One for national distribution since the early 2000s, providing play-by-play alongside ESPN's television feed, while local Phoenix affiliates such as KMVP-FM have simulcast the broadcasts for regional audiences. Westwood One's NCAA football slate includes comprehensive bowl game audio, ensuring wide accessibility through affiliated stations nationwide. Digital coverage evolved with the rise of online streaming, beginning around 2010 when ESPN introduced highlights and clips on YouTube for games like the 2010 Insight Bowl. Full live streams became available via ESPN's platforms, including ESPN+ and the ESPN app, accelerating post-2020 amid cord-cutting trends that boosted streaming viewership for non-CFP bowls by over 20% annually. The 2024 Rate Bowl extended this reach through social media, generating more than 1 million engagements across platforms like X and Instagram via official highlights and fan interactions. The Rate Bowl has historically drawn average in-stadium attendance of approximately 40,000 fans per game, though figures have varied significantly based on matchups and external factors. Peak attendance occurred in , when 54,247 spectators attended the vs. matchup at Sun Devil Stadium, marking the bowl's record crowd and highlighting the appeal of high-profile Big Ten-Big 12 contests. Attendance dipped notably during COVID-19 adjustments, with the 2021 game between and drawing only 21,220 fans at amid capacity restrictions and health protocols. Recent games reflect a broader trend of declining crowds for non-College Football Playoff bowls, as the 2024 edition featuring Kansas State and Rutgers attracted 21,659 attendees, contributing to an overall 11% drop in bowl season attendance compared to pre-2019 averages. This decline is attributed to factors like shifting fan priorities toward playoff games, rising travel costs, and economic pressures, though the bowl's exclusive Big Ten-Big 12 affiliation has helped sustain interest in select years. Television viewership for the Rate Bowl has shown moderate growth tied to competitive matchups and broadcast timing. The 2024 game achieved 3.5 million viewers on , the highest since 2015 and surpassing the typical 2.7 million average for non-New Year's Six bowls in the 2024-25 season. Earlier examples include 2.4 million viewers for the 2021 contest, underscoring a pattern where Big Ten-Big 12 tie-ins boost ratings amid a general softening for Tier 2 bowls outside the playoff era. Ticket sales trends further illustrate accessibility challenges and economic influences. For the 2025 Rate Bowl at , starting prices begin at $93 via secondary markets like , reflecting efforts to attract budget-conscious fans but also signaling softer demand compared to bowls. Overall, viewership and patterns demonstrate the bowl's reliance on alignments for visibility, while broader economic factors—such as and competing entertainment options—continue to pressure non-playoff events.

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