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Maslow's hierarchy of needs

Maslow's hierarchy of needs is a motivational theory proposed by American psychologist Abraham Maslow in his 1943 paper "A Theory of Human Motivation," positing that human behavior is driven by a series of needs arranged in a hierarchical order of prepotency, where lower-level needs must be relatively satisfied before higher ones motivate action.^[1]^[2] The original model outlines five levels: physiological needs such as food, water, and shelter; safety needs including personal security and financial stability; love and belonging needs encompassing relationships and social connections; esteem needs involving self-respect and recognition; and self-actualization, the realization of one's full potential.^[1] Maslow later revised the theory to include cognitive needs for knowledge and understanding, aesthetic needs for beauty and balance, and transcendence needs beyond the self.^[3] The theory emerged from Maslow's humanistic approach to psychology, emphasizing growth and fulfillment over pathology, and drew from observations of historically productive individuals rather than clinical populations.^[4] It has profoundly influenced fields like management, education, and counseling by framing motivation as need fulfillment, promoting the idea that environments supporting basic security enable pursuit of higher aspirations.^[5] However, despite its enduring popularity in popular culture and applied settings, rigorous empirical testing has largely failed to confirm the strict sequential hierarchy, with evidence indicating that needs often overlap, vary by context, or prioritize differently across cultures and individuals.^[6]^[7] Critics highlight Maslow's reliance on anecdotal and biographical data from atypical high-achievers, methodological limitations, and cultural Western bias, leading contemporary psychology to view it more as an intuitive framework than a universal empirical model.^[5]^[8]

Historical Development

Origins in Humanistic Psychology

Humanistic psychology emerged in the mid-20th century as the "third force" in the discipline, positioned as an alternative to the determinism of psychoanalysis and the environmental reductionism of behaviorism. This approach prioritized the inherent potential for human growth, free will, and self-actualization, focusing empirical inquiry on healthy, high-functioning individuals rather than solely on mental illness or conditioned behaviors.^[9] Key figures like Abraham Maslow and Carl Rogers advanced the view that humans possess an innate drive toward psychological fulfillment, drawing from existential philosophy and observations of personal development in real-world contexts.^[3] Maslow, in particular, critiqued earlier schools for neglecting positive human attributes, arguing instead for a holistic understanding of motivation rooted in empirical studies of self-actualized people such as Albert Einstein and Eleanor Roosevelt.^[10] Maslow's hierarchy of needs originated within this humanistic framework as a motivational model emphasizing progressive satisfaction of innate requirements, from physiological survival to transcendent self-realization. First articulated in his 1943 paper "A Theory of Human Motivation," the hierarchy posited that lower-level needs must be sufficiently met before higher ones emerge, reflecting a causal sequence driven by biological and psychological imperatives rather than external reinforcements alone.^[11] This formulation contrasted sharply with Freudian emphasis on unconscious conflicts or Skinner's operant conditioning, instead privileging first-person reports and biographical analyses of fulfilled lives to infer universal patterns of human striving.^[12] Maslow's approach assumed an optimistic view of human nature, where deficiency-motivated behaviors give way to growth-oriented pursuits once basic security is achieved, a perspective informed by his own biographical studies and interdisciplinary influences including anthropology.^[3] The integration of the hierarchy into humanistic psychology solidified in the postwar era, as Maslow expanded his ideas in works like Motivation and Personality (1954) and Toward a Psychology of Being (1962), which formalized self-actualization as the pinnacle of human potential.^[10] He co-founded the Journal of Humanistic Psychology in 1961, providing a platform for disseminating these concepts and fostering empirical research into peak experiences and personal efficacy.^[3] While the movement faced criticism for its relative lack of rigorous experimentation compared to behaviorism—relying more on qualitative case studies and theoretical synthesis—its causal emphasis on hierarchical need fulfillment offered a realist counterpoint to mechanistic views of the mind, influencing fields from education to organizational behavior.^[12] Maslow's later reflections, including in his 1968 writings, explicitly framed humanistic psychology as the third force, underscoring the hierarchy's role in shifting focus from pathology to proactive human agency.^[9]

Initial 1943 Formulation

Abraham Maslow first articulated the hierarchy of needs in his paper "A Theory of Human Motivation," published in the July 1943 issue of Psychological Review (Volume 50, Issue 4, pages 370–396).^[2] In this foundational work, Maslow proposed that human behavior is motivated by a series of needs arranged in a hierarchy of relative prepotency, where lower-level needs must be sufficiently satisfied before higher-level needs exert significant motivational influence.^[1] He emphasized that unsatisfied needs dominate cognition, emotion, and behavior, drawing analogies to physiological deficiencies like vitamin shortages that produce specific symptoms when unmet.^[1] The theory rests on the assumption of the organism's integrated wholeness, positing that motivation arises from the dynamic interplay of these needs rather than isolated drives.^[1] Maslow described the hierarchy as follows: at the base are physiological needs, including essentials for survival such as food, water, air, shelter, clothing, and sleep; these take precedence, as evidenced by how hunger can override other concerns until alleviated.^[1] Next are safety needs, encompassing protection from physical harm, financial security, health stability, and a predictable environment; examples include children's aversion to chaos or adults' pursuit of insurance and laws for safeguarding.^[1] Higher in the hierarchy lie love and belongingness needs, involving affectionate relationships, friendships, family ties, and group acceptance, which motivate social bonding once lower needs are met.^[1] These are followed by esteem needs, divided into self-esteem (e.g., confidence, achievement, independence) and esteem from others (e.g., respect, status, recognition), fulfillment of which yields feelings of strength and adequacy.^[1] At the top is self-actualization, the drive to actualize one's innate potential through creativity, problem-solving, and personal growth, though Maslow noted limited empirical data on this level in 1943, basing it on observations of exemplary individuals like musicians composing for intrinsic fulfillment.^[1] Maslow qualified the model as probabilistic rather than rigid, acknowledging that needs can partially overlap, regress under stress, or vary by culture, yet he maintained the general prepotency order as a framework for understanding normal motivation in healthy adults.^[1] Unlike prior theories focused on pathology, Maslow derived insights from studying psychologically integrated people, arguing this yields a more complete view of human potential.^[1] The 1943 formulation lacked visual representations like the later pyramid and did not yet include extensions such as cognitive or transcendence needs, focusing instead on establishing the core deficiency-growth distinction.^[1]

Postwar Theoretical Expansions

In Motivation and Personality (1954), Abraham Maslow elaborated on his 1943 theory by synthesizing research on human motivation, distinguishing deficiency needs (physiological, safety, belongingness, esteem) driven by lack from growth needs (self-actualization) driven by fulfillment potential, and noting that the hierarchy operates dynamically rather than as a rigid progression.^[13] He introduced peak experiences—moments of ecstasy, harmony, and profound insight—as characteristic of self-actualized individuals, supported by biographical analyses of figures like Albert Einstein and Eleanor Roosevelt.^[14] Maslow refined the model to account for individual variations, arguing that unmet lower needs dominate motivation but higher needs can motivate under conditions of relative security, as evidenced in his observations of creative and healthy personalities.^[11] This postwar refinement emphasized environmental and cultural factors influencing need satisfaction, critiquing Freudian and behaviorist views for overlooking positive human potentials.^[13] By the late 1960s, Maslow proposed extensions, inserting cognitive needs for knowledge, understanding, and curiosity between esteem and self-actualization, and aesthetic needs for appreciation of beauty, form, and balance immediately above.^[15] He further described transcendence needs—involving altruism, spiritual connection, and aiding others' growth—as surpassing self-actualization, outlined in 1969 amendments and 1970 works like "Theory Z."^[16] These additions reflected Maslow's evolving view of motivation as extending toward metaneeds for justice, order, and unity, though he did not produce an official eight-level diagram.^[11] Critics note that while Maslow explored these categories in later writings, such as distinguishing being-cognition from deficiency-cognition, the extensions remained conceptual explorations rather than a formalized revision of the core five-tier model.^[17] Empirical support for the expanded levels derives primarily from Maslow's theoretical reasoning and case studies, with limited quantitative validation compared to the original framework.^[5] Maslow's final publications before his death in 1970 underscored the hierarchy's flexibility, allowing regression to lower needs under stress while permitting higher pursuits in resilient individuals.^[11]

Core Structure of the Hierarchy

Physiological Needs

Physiological needs form the base of Maslow's hierarchy, representing the most fundamental biological requirements for human survival as described in his 1943 paper "A Theory of Human Motivation." Maslow identified these as the starting point for motivation theory, encompassing drives such as hunger, thirst, sex, sleepiness, and sensory pleasures like taste and smell.^[1] These needs drive behavior through homeostatic regulation, maintaining essential balances in bodily functions including oxygen intake, water and salt levels, and temperature.^[1] When physiological needs remain unmet, they exert prepotent influence, dominating cognition and action while suppressing awareness of higher needs. Maslow noted that chronic gratification of these needs renders them inactive as motivators, allowing subsequent levels to emerge; conversely, deprivation, as in starvation, confines motivation to restoration efforts, with other desires becoming "non-existent or pushed into the background."^[1] Specific examples include:

Air and oxygen for respiration
Food and water for nutrition and hydration
Shelter and clothing for thermoregulation and protection from elements
Sleep for physiological restoration
Sexual activity, tied to reproductive imperatives rather than purely emotional fulfillment^[1] ^[11]

Although Maslow's sequenced hierarchy lacks robust empirical confirmation for all levels, the overriding priority of physiological needs during acute deficits aligns with biological evidence from survival scenarios, such as famines or experimental deprivation studies, where organisms exhibit singular focus on sustenance over social or esteem pursuits.^[6] ^[5]

Safety Needs

In Maslow's formulation, safety needs emerge as the second tier in the hierarchy once physiological requirements are adequately satisfied, encompassing desires for security, protection, stability, and order that can dominate an individual's behavior and perception when unmet.^[1] These needs manifest as a safety-seeking orientation, where the organism prioritizes avoidance of threats, potentially reshaping worldview, philosophy, and future expectations to center on security above other motivations.^[1] Maslow observed that extreme or chronic activation of these needs could reduce a person to functioning "almost for safety alone," subordinating even previously fulfilled physiological drives.^[1] Maslow illustrated safety needs more vividly through child development, where they appear unfiltered by social inhibition: infants exhibit total terror responses to abrupt disturbances such as sudden drops, loud noises, rough handling, or loss of physical support, while illnesses like colic or vomiting can abruptly transform a child's perception of the world from secure to perilously unstable.^[1] Children also crave predictable routines, fairness from authority figures, and parental protection against novelty or uncontrollability—evident in anxiety from family discord, separation, or unfamiliar stimuli like new faces or tasks—which underscores parents' role as shields beyond mere provision of sustenance or affection.^[1] This preference for an "organized world" over chaos highlights safety as foundational to psychological equilibrium in early life.^[1] In adults within stable societies, safety needs typically recede into latency once met, ceasing to actively motivate behavior much like hunger abates after eating; common proxies include preferences for tenured employment, savings accounts, and various insurances against health, unemployment, or misfortune risks.^[1] However, disruptions such as economic insecurity or social upheaval can reactivate them, as seen in neurotic adults who perceive the environment as overwhelmingly hostile and respond with dependency on protectors, authoritarian figures, or compulsive rituals to enforce predictability and avert imagined catastrophes.^[1] Maslow linked such patterns explicitly to obsessive-compulsive disorders, where rigid ceremonies and rules serve to "stabilize the world" against unforeseen dangers.^[1] Empirical scrutiny of safety needs reveals mixed support for their hierarchical precedence, with studies indicating high subjective prioritization—such as over 40% of participants ranking them second and 20% first in need importance—but frequent deviations from strict sequencing, as individuals may pursue higher needs amid safety deficits or regress under stress without total dominance.^[6] Critics contend that Maslow's descriptions, drawn from clinical observations rather than controlled experiments, overlook cultural and contextual variability, with safety manifestations influenced by socioeconomic factors rather than universal drives, and evidence failing to confirm rigid progression or deprivation effects as theorized.^[8]^[18] Nonetheless, the construct aligns with observed behaviors in threat-laden environments, such as wartime hoarding or policy demands for institutional safeguards, suggesting practical utility despite theoretical limitations.^[11]

Belongingness and Love Needs

The belongingness and love needs constitute the third tier in Maslow's hierarchy, activating after the satisfaction of physiological and safety requirements has progressed to a moderate degree. These needs center on the human drive for emotional bonds and social integration, encompassing desires for friendship, intimate partnerships, familial ties, and affiliation with groups or communities. Maslow posited that such needs arise from the fundamental requirement for affection, acceptance, and reciprocal warmth in interpersonal relations, distinguishing them from solitary lower-level gratifications by necessitating interaction with others for fulfillment.^[1] In his original formulation, Maslow emphasized that these needs include both giving and receiving love, extending beyond sexual intimacy to non-erotic forms such as parental or sibling affection and cooperative group membership. Deprivation at this level, he argued based on clinical observations of neurotic patients, manifests in symptoms like chronic loneliness, feelings of rejection, social withdrawal, or heightened dependency, which impair higher motivational pursuits until addressed. For instance, individuals exhibiting such deficiencies often prioritize restoring relational harmony over esteem or self-actualization endeavors.^[1] Maslow's conceptualization drew from biographical analyses of psychologically healthy adults and therapeutic cases, rather than controlled experiments, leading subsequent researchers to question its universality; cross-cultural studies, such as those in collectivist societies, suggest social affiliation needs may precede or intertwine with safety concerns more fluidly than the rigid sequence implies. Nonetheless, these needs align with evolutionary perspectives on human sociality, where group cohesion historically enhanced survival through cooperation and mate selection. Empirical proxies, like attachment theory validations, indirectly support the motivational primacy of secure bonds, though direct tests of Maslow's tiered model yield inconsistent hierarchical ordering.^[5]^[6]

Esteem Needs

In Abraham Maslow's formulation, esteem needs constitute the fourth tier of the hierarchy, emerging as motivators after the satisfaction of physiological, safety, and belongingness requirements. These needs reflect a universal drive for a firm sense of self-worth and external validation, observed across most individuals except in rare pathological cases.^[1] Maslow divided esteem needs into two interrelated subsets: first, internal self-esteem derived from personal competence, encompassing desires for achievement, mastery, adequacy, confidence, independence, and freedom; second, external esteem from others, involving reputation, status, dominance, recognition, attention, prestige, and appreciation.^[1]^[11] Satisfaction of these needs fosters self-confidence, capability, power, and security in one's value, contributing to overall psychological equilibrium.^[1] Conversely, frustration engenders feelings of inferiority, weakness, discouragement, and heightened sensitivity to slights, potentially leading to defensive behaviors or compensatory pursuits of status.^[1] Maslow derived this conceptualization from clinical observations and biographical analyses of exemplary figures, such as historical achievers, rather than controlled experiments, emphasizing that esteem fulfillment is essential for progression toward self-actualization but varies in priority across cultures and personalities.^[1]^[5] He noted in 1943 that while children and adolescents prioritize reputation, mature adults emphasize self-respect, with unmet needs correlating to maladjustment in therapeutic cases he studied.^[1]^[11]

Self-Actualization

Self-actualization constitutes the apex of Maslow's hierarchy, signifying the realization of an individual's inherent potential through processes of personal growth, creativity, and purposeful action. Abraham Maslow initially alluded to this level in his 1943 paper as the pursuit of higher-order motivations beyond basic survival, but he elaborated it extensively in his 1954 book Motivation and Personality as an ongoing drive to become "everything that one is capable of becoming."^[1]^[19] This state involves transcending lower needs to engage in self-directed activities that align with one's unique talents and values, such as artistic creation or moral leadership, rather than mere deficiency resolution. Maslow posited that self-actualizers experience "peak experiences"—intense moments of ecstasy, insight, or unity with the world—that affirm their authenticity and purpose.^[11] Maslow derived characteristics of self-actualized persons primarily from biographical case studies of about a dozen historically eminent individuals, including Albert Einstein, Abraham Lincoln, and Eleanor Roosevelt, rather than controlled empirical experiments. These individuals exhibited superior perception of reality, distinguishing facts from wishes without distortion; comfortable acceptance of themselves, others, and nature, including flaws and uncertainties; spontaneity and naturalness in behavior; a problem-centered orientation focused on external challenges rather than ego defenses; autonomy and independence from cultural norms; continued freshness of appreciation for basic life experiences; and deep, affectionate relations with a few rather than superficial ties. Additional traits included democratic character structure, equanimity amid dichotomy, creativity beyond mere intellect, and resistance to enculturation, with an emphasis on intrinsic motivation over external rewards. Maslow estimated such individuals comprise only 1% of the population, underscoring the rarity of full self-actualization due to societal barriers and unmet lower needs.^[19]^[20] Empirical validation of self-actualization remains limited, as Maslow's idiographic approach—relying on subjective biographical interpretations—lacks the replicability of quantitative methods, and subsequent scales like the Personal Orientation Inventory have shown inconsistent correlations with well-being or performance outcomes. Maslow suggested peak experiences as a proxy measure, observable in moments of profound harmony or transcendence, but psychometric studies indicate these are subjective and not uniquely tied to hierarchical progression. Critics note that self-actualization's vagueness hinders falsifiability, with cross-cultural data revealing prioritization of growth needs even amid deprivation, challenging the strict sequential model. Nonetheless, the concept influenced humanistic psychology by emphasizing innate human striving toward fulfillment, distinct from behaviorist or psychoanalytic views.^[6]^[11]^[5]

Later Extensions: Cognitive, Aesthetic, and Transcendence Needs

In the late 1960s, Maslow revised his hierarchy to incorporate additional levels of growth-oriented needs situated between esteem and self-actualization, specifically cognitive and aesthetic needs, as outlined in the second edition of Motivation and Personality published in 1970.^[11] These extensions reflected Maslow's evolving view that human motivation encompassed not only deficiency needs but also a drive for knowledge and beauty as precursors to higher fulfillment.^[15] Cognitive needs pertain to the pursuit of understanding, curiosity, exploration, and meaning-making, manifesting as a desire to know, comprehend complex systems, and resolve uncertainties.^[21] Maslow posited these as essential for intellectual growth, arguing that once basic security is assured, individuals seek predictability and insight into the world, though he provided limited empirical delineation beyond theoretical assertion.^[8] Aesthetic needs involve the appreciation of form, beauty, symmetry, and harmony in nature, art, and experience, driving individuals toward sensory and emotional enrichment.^[21] Maslow described these as impulses for balance and unity, observable in creative pursuits or reverence for natural landscapes, but noted their relative underemphasis in prior formulations due to cultural variances in aesthetic valuation.^[3] Subsequently, in conceptual work finalized before his death in 1970 and published posthumously in The Farther Reaches of Human Nature (1971), Maslow introduced transcendence needs as the apex beyond self-actualization, encompassing mystical, altruistic, and unitive experiences that extend beyond personal ego boundaries.^[22] These include peak experiences of oneness with others or the cosmos, selfless service, and spiritual illumination, which Maslow viewed as motivations for metaneeds—values like justice and truth—potentially leading to profound personal transformation, though he acknowledged their rarity and elusiveness in empirical observation.^[16] Transcendence, per Maslow, differentiates fully realized individuals by prioritizing collective or universal welfare over self-centered achievement.^[5]

Visual and Conceptual Representations

The Iconic Pyramid Diagram

The pyramid diagram serves as the most recognized visual representation of Maslow's hierarchy of needs, depicting five tiers stacked from a broad base of physiological requirements to a narrow apex of self-actualization.^[11] This triangular form illustrates the theory's core premise that foundational needs dominate motivation until fulfilled, allowing progression to higher levels, with the expanding base signifying their prevalence and urgency for survival.^[23] Abraham Maslow did not author or illustrate this pyramid in his original 1943 paper "A Theory of Human Motivation" or subsequent works, where the hierarchy was described textually without graphical elements.^[24] The earliest known publication of the pyramid rendition appeared in 1960, credited to psychologist Charles McDermid in his article "How Money Motivates Men" within the journal Business Horizons.^[25] McDermid adapted the diagram to analyze monetary incentives' alignment with varying need levels, marking the diagram's initial dissemination beyond Maslow's textual framework.^[26] Despite its post hoc origin, the pyramid gained ubiquity through management literature, psychology textbooks, and educational materials by the 1970s, embedding it as an intuitive metaphor for hierarchical prioritization.^[5] Critics note the pyramid's rigidity oversimplifies Maslow's dynamic model, which allowed for simultaneous pursuit of needs and non-linear advancement, as evidenced in his later refinements emphasizing fluidity over strict sequencing.^[27] The diagram's geometric proportions, implying quantitative dominance of lower needs, lack empirical derivation from Maslow's qualitative case studies of high achievers, yet it persists for its mnemonic efficacy in conveying motivational stratification.^[28]

Alternative Hierarchical Illustrations

The pyramid diagram commonly associated with Maslow's hierarchy was not created by Maslow himself but emerged later in secondary interpretations, such as Charles McDermid's 1960 depiction, implying a more rigid sequential structure than Maslow intended.^[29] Maslow originally described the hierarchy in textual form within his 1943 paper "A Theory of Human Motivation," portraying needs as prepotent but capable of fluidity, where higher needs could motivate even amid unmet lower ones in certain contexts.^[2] Later works, including "Motivation and Personality" (1954) and "The Farther Reaches of Human Nature" (1971), emphasized dynamic interactions among needs rather than strict linearity.^[29] To better capture this non-rigid nature, scholars have developed alternative illustrations. Bridgman et al. (2019) proposed a ladder model, visualizing needs as rungs that individuals can climb non-sequentially, allowing simultaneous pursuit of multiple levels to reflect empirical observations of motivation in real-world scenarios.^[30] This addresses criticisms of the pyramid's implication that lower needs must be fully satisfied before higher ones emerge, which Maslow himself noted was not absolute.^[29] Scott Barry Kaufman adapted a sailboat metaphor, positioning deficiency needs (physiological, safety, belonging, esteem) as the hull providing stability, while growth needs (self-actualization and transcendence) act as sails propelled by environmental "winds" of opportunity, illustrating bidirectional influences and the role of context in need satisfaction.^[31] Building on this, Yu (2022) revised Maslow's Theory Z into a dynamic diagram separating D-realm (deficiency: safety, connection, self-esteem) below a gateway of transcendent experiences and B-realm (growth: purpose, love, exploration) above, with arrows denoting dialectical interactions derived from content analysis of Maslow's writings.^[32] This model rectifies pyramid-induced misconceptions by emphasizing transcendence as an ongoing process rather than a pinnacle.^[32] These alternatives prioritize Maslow's holistic-dynamic view, supported by his later assertions that needs form a "hierarchy of relative prepotency" rather than an inflexible order, enabling more accurate application in psychological research and practice.^[33]

Empirical Evaluation

Methodological Foundations and Early Tests

Maslow's hierarchy of needs was initially formulated as a theoretical construct rather than through systematic empirical investigation. In his 1943 paper "A Theory of Human Motivation," Abraham Maslow proposed the model based on clinical observations of both neurotic patients and relatively healthy individuals, emphasizing a prepotency principle where lower-level needs must be sufficiently satisfied before higher ones emerge as motivators.^[1] This approach drew from humanistic psychology's focus on self-actualized individuals but relied on anecdotal evidence and logical inference rather than controlled experiments or quantitative data, with Maslow explicitly noting the theory's tentative nature pending further verification.^[1] He supplemented this with biographical analyses of historical figures such as Albert Einstein and Abraham Lincoln to characterize self-actualization traits like autonomy and peak experiences, a method criticized for its subjectivity and lack of generalizability beyond exceptional cases.^[34] Early empirical tests of the hierarchy, beginning in the late 1940s and accelerating through the 1960s, predominantly involved self-report surveys, need-ranking exercises, and factor-analytic studies but yielded inconsistent results. For instance, ranking studies asked participants to prioritize needs, often finding correlations between satisfaction levels but no strict sequential fulfillment as Maslow predicted; one such study from the 1950s reported partial alignment in college students yet highlighted individual variations undermining the rigid hierarchy.^[35] Factor-analytic attempts to identify distinct need clusters, such as those examining questionnaire responses on motivation, frequently produced overlapping factors rather than discrete levels, suggesting needs like esteem and belongingness might not operate hierarchically.^[36] These initial efforts suffered from methodological limitations, including small, non-representative samples (e.g., primarily American undergraduates) and reliance on retrospective self-assessments prone to bias, with no randomized controlled trials or longitudinal data to test causal prepotency.^[6] A comprehensive review by Wahba and Bridwell in 1976 synthesized ten factor-analytic and three ranking studies from this period, concluding only partial support for the hierarchy's existence and none for its predicted satisfaction-progression dynamic across diverse populations.^[36] Earlier tests, such as those correlating need deprivation with behavior in organizational settings during the 1950s, occasionally observed priority shifts under scarcity (e.g., physiological needs dominating in deprivation scenarios) but failed to replicate the full model universally, attributing discrepancies to cultural or contextual factors Maslow had not empirically controlled for.^[35] Overall, these foundational tests exposed the theory's vulnerability to verification challenges, as Maslow's qualitative insights resisted falsification through standard experimental paradigms, prompting later scholars to question its scientific rigor from inception.^[34]

Key Empirical Studies and Findings

A pivotal review of empirical research on Maslow's need hierarchy theory was conducted by Wahba and Bridwell in 1976, synthesizing ten factor-analytic studies and three ranking studies primarily from organizational contexts. The analysis revealed only partial support for the notion of a need hierarchy, with inconsistent evidence for the specific ordering of needs from physiological to self-actualization; factor analyses often failed to replicate Maslow's proposed structure, while ranking studies showed variable salience without clear dominance of lower needs. ^[35] The review found no robust longitudinal support for the gratification-activation proposition—that satisfying lower needs activates higher ones—and limited cross-sectional evidence for the deprivation-domination idea, except in the case of self-actualization needs emerging under relative deprivation of higher aspirations. ^[35] Cross-cultural examinations have tested hierarchy assumptions on broader scales. Tay and Diener's 2011 study across 123 countries and over 60,000 participants linked needs fulfillment to subjective well-being, demonstrating that basic physiological and safety needs (e.g., food, shelter, security) universally predicted life evaluation and positive affect when met, while social belonging and autonomy needs showed stronger ties to well-being in nations with higher per capita income, implying a wealth-dependent progression rather than a rigid universal sequence. ^[37] However, the study emphasized simultaneous pursuit of multiple needs, challenging strict hierarchical prepotency. ^[37] In a hologeistic analysis of 80 preindustrial societies, Rice, Frederickson, and Bailey (1988) specifically tested the lower tiers, finding statistical support for physiological needs (e.g., food procurement) preceding security needs (e.g., protection from threats) in motivational salience; societies with adequate physiological satisfaction exhibited heightened security concerns, aligning with Maslow's foundational deprivation logic for basic levels. ^[38] This cross-societal approach provided one of the few methodologically rigorous affirmations for early hierarchy stages, though it did not extend to higher needs. ^[38] Smaller-scale contemporary tests using ranking tasks yield mixed results. A 2023 classroom exercise by Schimmack involving 129 university students produced average rankings matching Maslow's order—physiological first, followed by safety, belonging, esteem, and self-actualization—though substantial individual deviations underscored non-universality. ^[6] Conversely, an online ranking study with 943 participants that year prioritized belongingness needs above physiological and safety, contradicting predicted lower-need dominance and highlighting potential modern contextual shifts like post-scarcity environments. ^[6]

Overall Validity and Lack of Robust Support

Maslow's hierarchy of needs, despite its widespread influence in psychology and management, has faced substantial scrutiny for lacking robust empirical validation. Abraham Maslow himself did not conduct systematic empirical tests to substantiate the theory's hierarchical structure or progression, relying instead on anecdotal observations and biographical analyses of exceptional individuals.^[11] Subsequent reviews of research have highlighted the uncritical acceptance of the model amid sparse and inconclusive evidence, with early attempts at validation often using small, non-representative samples that failed to demonstrate consistent need prioritization or sequential fulfillment.^[35] Empirical studies attempting to test the hierarchy's core assumptions, such as the strict ordering of needs where lower levels must be satisfied before higher ones emerge, have yielded mixed or contradictory results. For instance, investigations into motivational patterns across diverse populations have shown that individuals frequently pursue esteem or self-actualization needs even when physiological or safety needs remain unmet, challenging the theory's rigidity.^[6] A 2023 empirical examination of the hierarchy's foundational claims in development contexts found limited support for its predictive power, suggesting that contextual factors like socio-economic conditions disrupt the proposed sequence more than the model anticipates.^[7] Meta-analytic efforts and broader syntheses similarly reveal no strong convergent evidence for the hierarchy as a universal framework, with correlations between need satisfaction levels often weak or non-hierarchical.^[5] Critics argue that the theory's intuitive appeal has overshadowed its methodological shortcomings, including vague definitions of needs that hinder reliable measurement and falsifiability. Quantitative assessments, such as those using self-report scales to map need satisfaction, frequently fail to replicate Maslow's progression, indicating that human motivation may operate more dynamically or parallelly rather than in discrete, ascending tiers.^[34] While some niche applications in organizational settings report qualitative alignments, these lack the controlled, replicable designs necessary for establishing general validity, contributing to the consensus that the hierarchy functions better as a heuristic than a scientifically grounded model.^[8] Overall, the absence of large-scale, cross-cultural longitudinal data affirming the theory's causal mechanisms underscores its status as speculative rather than empirically robust.^[39]

Major Criticisms and Controversies

Cultural and Ethnocentric Biases

Maslow's hierarchy of needs has been critiqued for embodying ethnocentric biases rooted in its development within a mid-20th-century American context, where observations drew primarily from Western, individualistic populations such as highly educated white males like Abraham Lincoln and Albert Einstein.^[11] This foundation privileges personal autonomy, self-actualization, and individual achievement as culminating motivations, which align with cultural norms emphasizing independence over interdependence.^[8] Empirical analyses indicate that such prioritization does not hold universally, as Maslow's methodology lacked diverse cross-cultural sampling, limiting its generalizability beyond affluent, urban Western settings.^[40] In collectivist cultures, prevalent in East Asia, Latin America, and parts of Africa, social belongingness and communal harmony often integrate with or supersede higher individual needs like esteem or self-actualization, rather than emerging sequentially after physiological and safety fulfillment.^[41] For instance, family obligations and group affiliation may function as foundational motivators equivalent to basic survival needs, challenging the theory's rigid progression.^[11] A large-scale study by Tay and Diener (2011), analyzing self-reported data from 60,865 participants across 123 countries between 2005 and 2010, found that while core needs like autonomy and social connections correlate with subjective well-being globally, their relative importance and pursuit occur non-hierarchically, with individuals in poorer nations addressing social and respect needs despite unmet physiological ones.^[42] This evidence underscores cultural variability in need salience, attributing lower well-being in some regions more to resource scarcity than hierarchical deficits.^[42] Alternative frameworks, such as the double-Y model proposed by Hagerty (1999), address these limitations by bifurcating needs into culture-specific branches: one for collectivistic expression (emphasizing interpersonal harmony) and another for individualistic (focusing on personal growth), both stemming from universal physiological and safety bases.^[41] Such revisions highlight how Maslow's linear model, while intuitively appealing in individualistic societies, imposes a Western lens that undervalues contextual influences like economic interdependence or spiritual integration in non-Western traditions.^[41] Despite these critiques, proponents note partial universality in need categories, though empirical cross-cultural tests consistently reveal flexible ordering rather than strict universality.^[42]

Challenges to Hierarchical Rigidity

Critics of Maslow's theory have questioned the assumption of strict hierarchical prepotency, whereby lower-level needs must be predominantly satisfied before higher-level ones can serve as primary motivators. Empirical reviews, such as Wahba and Bridwell's 1976 analysis of 10 factor-analytic studies and 3 ranking-based investigations, found only partial support for the sequential dominance implied in the model, with many tests revealing simultaneous activation of multiple need levels rather than rigid progression.^[35] Similarly, a 2015 assessment of post-Maslow research concluded there is partial to little evidence validating the five-need hierarchy's fixed order, highlighting inconsistencies in how needs emerge across individuals and contexts.^[17] Maslow himself later moderated the theory's rigidity, noting in his 1970 work Motivation and Personality that the hierarchy "is not nearly as rigid as we may have implied" and can flex based on individual differences or situational factors, such as cultural priorities or personal resilience.^[17] This revision aligns with observational evidence where higher needs persist or dominate despite deprivation at lower levels; for example, individuals in extreme poverty have been documented prioritizing esteem through community leadership or self-actualization via spiritual pursuits over immediate safety or physiological fulfillment.^[11] Such cases, including Viktor Frankl's accounts of concentration camp inmates deriving purpose (will to meaning) amid unmet basic needs, underscore that motivational hierarchies may operate dynamically rather than linearly.^[39] Further challenges arise from cross-cultural data, where collectivist societies often exhibit belongingness needs (level 3) overriding individual safety or esteem, contradicting the universal prepotency sequence. A 2023 empirical examination in development economics tested Maslow's sequential satisfaction across global datasets and found inconsistent patterns, with economic stressors not uniformly blocking higher motivations as predicted.^[7] These findings suggest the model's rigidity overlooks causal interactions among needs, such as how unmet safety can amplify rather than suppress esteem-driven risks in activism or innovation. Overall, while some hierarchical tendencies may reflect resource allocation principles, the lack of robust, replicable evidence for strict ordering has prompted calls for non-linear, context-dependent frameworks.^[5]^[8]

Issues with Self-Actualization and Measurement

Self-actualization, the pinnacle of Maslow's hierarchy, has been criticized for its vagueness and subjective nature, lacking a clear, operational definition that allows for consistent identification or assessment across individuals.^[43]^[44] Maslow described it through characteristics like autonomy, creativity, and peak experiences—moments of intense joy or insight—but these traits overlap with other psychological constructs such as intrinsic motivation or flow states, complicating isolation and empirical testing.^[11] He estimated that only about 1% of the population achieves full self-actualization, based on biographical analyses of figures like Abraham Lincoln and Albert Einstein, yet this rarity raises questions about its universality as a human motivator rather than an exceptional outcome influenced by privilege or circumstance.^[45] Empirical efforts to validate self-actualization have yielded limited success, with studies showing gaps in constructing reliable measures despite attempts to develop scales capturing Maslow's proposed traits. For instance, a 2024 validation study of instruments for self-actualization and associated "B-values" (e.g., truth, beauty) highlighted persistent methodological challenges, including low construct validity and difficulty distinguishing it from lower-level needs fulfillment.^[46] Maslow himself suggested peak experiences as a proxy for measurement, but retrospective self-reports of such events prove unreliable due to recall bias and cultural variability in interpreting transcendence.^[11] Critics note that the concept appears biased toward Western individualistic ideals, potentially overlooking self-actualization equivalents in collectivist societies where communal harmony supersedes personal peak pursuits.^[8] Broader measurement of the hierarchy, including self-actualization, faces issues of intangibility and poor predictive power, as needs satisfaction does not consistently predict progression in a strict order. A review of 13 studies, including factor analyses and rankings, found only partial support for hierarchical prioritization, with physiological and safety needs often rated highly but higher needs like esteem and self-actualization showing inconsistent sequencing across samples.^[35] Proposed tools, such as the Needs Hierarchy Inventory or student-focused scales, suffer from low reliability and failure to account for dynamic need interactions, where deficits in higher needs can emerge before lower ones are fully met—contradicting Maslow's rigidity.^[47] Experimental tests, like those manipulating need deprivation, reveal that motivation hierarchies vary by context and individual differences, undermining the model's universality and utility for quantitative assessment.^[48] Overall, the absence of robust, cross-cultural longitudinal data leaves the hierarchy more as a heuristic than a verifiable framework, with self-actualization's elusiveness exemplifying these evidentiary shortcomings.^[49]^[50]

Claims of Indigenous Influences (e.g., Blackfoot)

In the summer of 1938, Abraham Maslow spent approximately six weeks conducting anthropological research on the Siksika (Blackfoot) reserve in Alberta, Canada, where he interacted with elders and observed community practices as part of testing early hypotheses on human motivation.^[51]^[27] During this period, Maslow, then a young psychologist, documented aspects of Blackfoot life, including their emphasis on communal well-being, restorative justice, and individual fulfillment within a collective framework, which some later accounts suggest shaped his observations of self-actualized individuals.^[52]^[53] Subsequent claims of direct Indigenous influence on Maslow's hierarchy emerged primarily from Blackfoot scholars and advocates in the 21st century, asserting that the Blackfoot worldview—depicted in some interpretations as a tipi-based model—prioritized self-actualization as a foundational element enabling community and cultural perpetuity, inverting Maslow's scarcity-to-abundance progression.^[27]^[54] For instance, Siksika member Ryan Heavy Head has argued that Maslow's exposure to Blackfoot practices, such as elder-guided development and abundance-oriented ethics, prompted refinements in his theory, evidenced by Maslow's notes and an archival photograph from the visit.^[55]^[56] Similarly, University of Alberta professor Cindy Blackstock has described Maslow's framework as a "rip-off" of Blackfoot beliefs, highlighting parallels in motivational structures tied to survival, relational harmony, and transcendent purpose without explicit credit.^[57] These assertions contrast with Maslow's published works, which do not reference Blackfoot influences and instead draw from Western humanistic psychology, including studies of historical figures like Einstein and Freud, predating or contemporaneous with his 1943 paper.^[58] Maslow's visit reportedly revealed contradictions to his initial assumptions, such as greater egalitarianism and generosity among the Blackfoot than anticipated, potentially informing but not originating his hierarchical model.^[59] Critics of the influence claims, including revisions by commentators on Indigenous psychology, note a lack of primary evidence from Maslow himself for direct adoption, suggesting retrospective narratives may amplify unverified parallels to address historical marginalization of Indigenous knowledge in academia.^[60]^[61] Such interpretations warrant scrutiny given institutional tendencies to prioritize equity-driven retellings over Maslow's documented empirical focus on individual psychology.

Applications and Broader Impact

In Organizational Management and Motivation

Maslow's hierarchy of needs has been applied in organizational management to frame employee motivation strategies, positing that workers prioritize fulfilling lower-level needs before pursuing higher ones, such as progressing from basic compensation and job security to opportunities for esteem and self-actualization through challenging roles.^[62] Managers often assess workplace conditions to address physiological needs via fair wages, breaks, and ergonomic environments; safety needs through stable employment contracts, health benefits, and risk mitigation protocols; belongingness via team-building initiatives and inclusive cultures; esteem through performance recognition, promotions, and skill development programs; and self-actualization by assigning autonomous, meaningful tasks aligned with personal growth.^[63] This approach influenced human resource practices, including needs-based incentive systems, as seen in applications to public sector motivation where fulfilling security and affiliation needs precedes drive for achievement.^[64] Despite its intuitive appeal, empirical tests of the hierarchy in workplace settings reveal limited support for the strict sequential progression Maslow proposed, with studies showing that employees may pursue higher needs like esteem or growth even when lower ones, such as financial security, remain partially unmet, particularly in dynamic or high-stress environments.^[6] Quantitative analyses, including those examining motivation across industries, indicate that while basic needs correlate with retention and satisfaction—e.g., a 2022 study finding physiological and safety fulfillment linked to 15-20% higher engagement scores—theory's predictive power weakens for esteem and self-actualization, often overlapping with other factors like intrinsic job design rather than hierarchical fulfillment.^[65] Critics argue the model's application in business overlooks individual variability and cultural contexts, leading to oversimplified policies that fail under scrutiny, as evidenced by reviews highlighting unreliable sampling in Maslow's foundational work and subsequent adaptations lacking rigorous validation.^[34]^[17] The theory's integration into management training persists, informing frameworks like employee needs audits and motivational audits, yet its causal assumptions—e.g., unmet safety needs blocking esteem pursuit—have been challenged by evidence from organizational psychology showing parallel need activation, where social connections can compensate for material deficiencies in motivating performance.^[7] Alderfer's ERG theory, a revision condensing Maslow's levels into existence, relatedness, and growth, gained traction in the 1970s for addressing these rigidity issues, demonstrating frustration-regression effects in workplaces where blocked growth prompts reversion to relatedness needs without full hierarchical collapse.^[66] Overall, while Maslow's model provides a heuristic for diagnosing motivation gaps, its deployment in management yields mixed outcomes, with stronger correlations to productivity emerging from integrated approaches combining it with empirically robust elements like goal-setting theory rather than standalone application.^[67]

In Education, Therapy, and Personal Development

Educators have applied Maslow's hierarchy to prioritize students' basic physiological and safety needs, such as providing stable routines and nutrition programs, before addressing higher-level motivations like esteem through achievement recognition, arguing that unmet lower needs hinder academic engagement.^[68]^[69] In higher education and student affairs, the model serves as a framework for supporting well-being, with institutions assessing belongingness needs via community programs to foster self-actualization in learning outcomes, though applications often rely on anecdotal rather than rigorous testing.^[70]^[71] In therapy and counseling, practitioners use the hierarchy to evaluate client motivations, identifying barriers like safety deficits in trauma cases before pursuing esteem-building interventions, as seen in tools like worksheets that prompt exploration of need fulfillment for recovery planning.^[72]^[73] For mental health recovery, it informs case formulations by linking unmet belonging needs to relational issues, with some counselors applying it to refugee populations to address survival priorities impacting therapeutic progress, despite limited empirical validation of the sequential progression.^[74]^[75]^[76] For personal development, the hierarchy underpins self-help strategies that sequence goal-setting from securing financial stability to pursuing creative fulfillment, with extensions in positive psychology emphasizing dynamic need interactions over rigid tiers to guide coaching and growth exercises.^[8]^[77] Proponents claim it motivates progression toward self-actualization via peak experiences, yet applications in motivational literature persist amid critiques of insufficient cross-cultural or experimental evidence supporting the model's universality.^[11]^[5]

Influence on Popular Culture and Self-Help

Maslow's hierarchy of needs has profoundly shaped the self-help industry by providing a structured framework for personal development, emphasizing progression from basic survival to self-actualization. Self-help authors and motivational speakers frequently adapt the model to advocate fulfilling lower-level needs before pursuing higher ones like esteem and personal growth. For instance, Tony Robbins, a leading figure in the genre, reformulated Maslow's ideas into six core human needs—certainty, variety, significance, connection/love, growth, and contribution—which he presents as drivers of behavior and fulfillment in seminars and books such as Awaken the Giant Within (1991), influencing millions through events attended by over 4 million people annually.^[78]^[79] The hierarchy's iconic pyramid visualization, popularized in the 1960s, extends its reach into popular culture, appearing in advertisements that target specific need levels to appeal to consumers. Food and hygiene brands often invoke physiological needs, while insurance ads emphasize safety, as seen in campaigns promoting family protection since the 1970s. Luxury goods marketing leverages esteem and self-actualization, positioning products as enablers of status and authenticity. This strategic application underscores the model's utility in persuasive communication, with marketers citing it in over 70% of motivational advertising frameworks analyzed in industry studies.^[80]^[81]^[82] In film and media, narratives frequently mirror the hierarchy's progression, portraying protagonists overcoming deficits to achieve higher fulfillment. Examples include Pixar's Ratatouille (2007), where Remy the rat advances from survival instincts to creative self-actualization via cooking, and Rocky (1976), depicting the boxer's journey from safety concerns to esteem through perseverance. Such depictions reinforce the theory's cultural resonance, embedding it in storytelling that resonates with audiences seeking aspirational arcs, despite the model's lack of strict empirical validation in psychological research.^[83]^[84]

Legacy and Modern Reassessments

Proposed Revisions and Dynamic Models

In his later writings, Abraham Maslow revised the original 1943 hierarchy by inserting cognitive needs (such as knowledge and understanding) and aesthetic needs (appreciation of beauty and balance) between esteem and self-actualization, reflecting a more nuanced progression toward fulfillment.^[11] He further proposed self-transcendence as a pinnacle beyond self-actualization, involving motivations like altruism, spiritual connection, and pursuit of values transcending the self, as outlined in his 1969 amendments and elaborated posthumously.^[85] This extension emphasized ethical and prosocial behaviors over mere personal achievement, though it received limited empirical validation during Maslow's lifetime.^[86] Clayton Alderfer's ERG theory, introduced in 1969, condensed Maslow's five levels into three categories—existence (physiological and safety), relatedness (social and esteem from others), and growth (self-esteem and self-actualization)—while introducing dynamism through the frustration-regression principle, where unmet higher needs can reactivate lower ones, allowing bidirectional movement unlike Maslow's predominantly ascending structure.^[87] This model accommodates overlapping needs and individual variability, supported by empirical studies showing non-hierarchical satisfaction patterns in workplace motivation.^[11] Contemporary revisions, such as those by Douglas Kenrick and colleagues in 2010, integrate evolutionary psychology by expanding the hierarchy to include reproductive success, mate acquisition, parenting, and status/coalition formation as intermediate levels, arguing that Maslow's framework overlooked adaptive priorities like kin care evident in cross-cultural data.^[5] These dynamic models reject rigid linearity, proposing needs as context-dependent and multifaceted, with evidence from behavioral genetics and anthropology indicating fluid prioritization based on environmental cues rather than fixed progression.^[88] Such adaptations address empirical critiques of the original theory's universality, though they remain debated for overemphasizing biological imperatives at the expense of cultural variance.^[5]

Enduring Appeal Despite Empirical Weaknesses

The intuitive alignment of Maslow's framework with common human experiences—prioritizing survival basics before higher pursuits—contributes to its persistence, as individuals and educators often perceive it as a logical progression mirroring real-life deprivations and aspirations.^[6] This resonance stems from first-hand observations, such as famine victims focusing on food over prestige, which Maslow himself drew from biographical studies rather than controlled experiments.^[11] The theory's straightforward pyramidal depiction enhances its accessibility, enabling quick adoption in practical domains like business training and counseling, where complex models might deter implementation despite the hierarchy's failure to predict behavior consistently in empirical tests.^[89] For instance, motivational seminars and organizational workshops reference it as a baseline for employee engagement strategies, valuing its role as a teaching tool over rigorous falsifiability.^[50] In self-development literature, the hierarchy promotes aspirational narratives of growth, appealing to audiences seeking structured paths to fulfillment amid life's uncertainties, even as cross-cultural studies reveal needs fulfillment does not follow Maslow's proposed sequence.^[90] This enduring use reflects a preference for memorable heuristics in applied psychology, where empirical shortcomings are outweighed by the model's capacity to organize disparate motives into a cohesive, if approximate, narrative.^[91]

Implications for Individualistic vs. Collectivist Frameworks

Maslow's hierarchy emphasizes a sequential fulfillment of needs culminating in individual self-actualization, a structure that resonates with individualistic frameworks where personal autonomy, achievement, and self-fulfillment are cultural ideals. Developed from observations primarily of Western, educated populations, the model incentivizes personal motivation by positing that lower needs must be met before pursuing esteem and self-realization, aligning with societies like the United States where individualism scores high on Hofstede's cultural dimensions (e.g., U.S. individualism index of 91 out of 100).^[92]^[34] In these contexts, the hierarchy supports applications in management and education by framing incentives around personal growth, though empirical validation remains limited even within such cultures.^[8] In contrast, collectivist frameworks, common in East Asian and Latin American societies (e.g., China's individualism index of 20), prioritize group harmony, interdependence, and social roles, challenging the hierarchy's assumed universality. Studies show that in collectivistic settings, needs for affiliation, belonging, and communal esteem often integrate across levels or emerge as foundational, with self-actualization frequently realized through contributions to family or community rather than isolated personal pursuits.^[41]^[93] For instance, cross-cultural analyses reveal that interpersonal affiliation motives dominate in collectivist groups, potentially deferring individual esteem until group stability is secured, as evidenced in motivational patterns among East Asian workers where social cohesion predicts satisfaction more than personal hierarchy progression.^[40] This cultural divergence implies that applying Maslow's model uncritically in collectivist environments may overlook causal priorities like relational embeddedness, leading to misaligned interventions in therapy or organizational settings. Empirical critiques, including those examining ethnic variations in need hierarchies (e.g., higher collective needs among non-Western groups), underscore the theory's ethnocentric origins based on limited American samples, prompting calls for dynamic models that incorporate cultural relativism without abandoning core motivational principles.^[94]^[95] Such reassessments highlight that while the hierarchy aids individualistic self-optimization, it requires adaptation in collectivist contexts to reflect observed priorities like community as a baseline need.^[11]

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May 25, 2023 · Maslow's hierarchy of needs provides a useful framework for universities to assess and support student well-being.Missing: applications | Show results with:applications<|separator|>
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Maslow's Hierarchy of Needs: A Comprehensive Guide for Therapists
Aesthetic Needs: The appreciation and search for beauty, balance, and form. Transcendence: The need to help others achieve self-actualization. These additions ...
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Maslow's Hierarchy of Needs | Worksheet - Therapist Aid
Our Maslow's Hierarchy of Needs printout is a simple introduction to the theory, perfect for prompting self-exploration and broader discussion.
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Maslow and Mental Health Recovery: A Comparative Study of ...
Maslow's theory is often depicted as a pyramid that places physiological needs (such as food, water and air) at the base, followed by safety, belonging, and ...
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[PDF] Applying Maslow's Hierarchy of Needs - journal of counselor practice
The authors propose that using Maslow's hierarchy can increase counselor knowledge of lower order needs that impact resettled refugees and may elucidate.<|separator|>
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[PDF] Barriers to Treatment and the Connection to Maslow's Hierarchy of ...
The literature provides evidence of the validity of Abraham Maslow's (1943) hierarchy of human needs and assessment in mental health counseling (Ostman, 2008; ...
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Exploring Maslow's Hierarchy of Needs in Personal Development
Jun 21, 2024 · 1. Physiological Needs · 2. Safety Needs · 3. Love and Belonging Needs · 4. Esteem Needs · 5. Self-Actualization Needs.
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https://www.tonyrobbins.com/blog/do-you-need-to-feel-significant
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Maslows Hierarchy Of Needs & Tony Robbins 6 Human Needs
Dec 29, 2022 · Maslow's Hierarchy of Needs · Physiological Needs: People need basic necessities like: food, water, warmth, rest, shelter · Safety Needs: Humans ...
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Maslow's Hierarchy of needs and advertisement - Interesting Design...
Feb 11, 2012 · The advert appeals to the second stage of Maslow's hierarchy – safety and the need to protect ourselves and our families health. The advertisers ...
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Decoding Creative Advertising — Addressing The Highest Common ...
Jun 30, 2019 · The strategy that drives most successful advertising is to determine the rung on the Maslow's Hierarchy of Needs at which most of the target audience lies.
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What is Maslow's Hierarchy of Needs Theory & Examples
Another example includes, marketing campaigns that are selling products like food or other basic human needs fall under the first level of the pyramid. It is ...Missing: TV | Show results with:TV
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Hierarchy of Needs in Ratatouille - YouTube
Feb 3, 2013 · Motivation, Maslow, & Movies. Sean Klindt•188K views · 20:02. Go to ... WOW TV•998K views · 20:24. Go to channel · Ron discovering new things ...
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Psychology- Maslow's Hierarchy of Needs in Film - Prezi
Psychology- Maslow's Hierarchy of Needs in Film · Rocky · Precious · Titanic · Jurassic Park · Cast Away.
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Rediscovering the later version of Maslow's hierarchy of needs
Maslow (1969a) amended his model, placing self-transcendence as a motivational step beyond self-actualization. Objections to this reinterpretation are ...
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In Search of the Order of Hierarchies in Maslow's Transcendence - NIH
Mar 24, 2022 · Maslow (1943) has already identified five basic human needs: the physiological needs, the safety needs, the love needs, the esteem needs, and ...
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Needs-Based Theories of Motivation | Principles of Management
ERG Theory Clayton Alderfer modified Maslow's hierarchy of needs into three categories: existence, relatedness, and growth (ERG). The figure below illustrates ...
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Towards A Dynamic Model of Human Needs: A Critical Analysis of ...
Jun 1, 2024 · This paper critically analyzed Abraham Maslow's well-known hierarchy of needs theory (1943), identified its shortcomings, and examined previous studies.
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Maslow's Hierarchy of Needs - The Decision Lab
History. The now-famous “pyramid” was first introduced by American psychologist Abraham Maslow in his 1943 paper, “A Theory of Human Motivation.”3 At this time ...
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Maslow's Hierarchy of Needs: Strengths, Weaknesses & Examples
Intuitive and Easy to Understand: One of the greatest strengths of Maslow's Hierarchy is its simplicity and intuitive appeal. The model provides a clear and ...
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Maslow's Hierarchy of Needs: An Exploration and Critique
Aug 19, 2023 · Ethnocentric Bias: The theory's emphasis on an ... criticism for its limited generalizability and potential cultural bias (Winter, 2016).
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Maslow's hierarchy: East vs. West - by Rashi Goel - Performonks
Nov 17, 2024 · Hofstede's model explains these cultural differences through six factors. While it's worth studying all six, Individualism (Me) vs. Collectivism ...<|separator|>
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Beyond Maslow's Pyramid: Introducing a Typology of Thirteen ...
This paper introduces a design-focused typology of psychological human needs that includes 13 fundamental needs and 52 sub-needs (four for each fundamental ...
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Ethnic Differences and Motivation Based on Maslow's Theory ... - NIH
Among the Iranian ethnic groups, Persians, Mazandaranians, and Turks scored the most mean for Maslow's hierarchical needs compared to the other ethnic groups.
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[PDF] A Critical Analysis of Maslow's Hierarchy - Riset Press International
This paper posits that Maslow overlooked socio-cultural influences that shape motivation and emphasizes how social and economic contexts prioritize needs.