Ninjas in Pyjamas
Ninjas in Pyjamas (NiP) is a Swedish professional esports organization founded in 2000 by a group of Counter-Strike players, renowned for its early dominance in the game and expansion into multiple competitive titles across the global esports landscape.[1][2] The organization quickly established itself as a powerhouse in Counter-Strike, securing its first major victory at the Cyberathlete Professional League (CPL) Winter event in Dallas in 2001, where it won $50,000 in prize money.[2] Over the years, NiP has competed in nearly a dozen esports titles, including League of Legends, Rainbow Six Siege, Rocket League, Dota 2, and EA Sports FC, while maintaining a philosophy of "never lose — only win or learn" to foster continuous improvement.[1][3] NiP's most iconic achievement came in 2012 with the signing of a new Counter-Strike: Global Offensive roster featuring players like Christopher "GeT_RiGhT" Alesund and Patrik "f0rest" Lindberg, which embarked on an unprecedented 87-map win streak on LAN from August 2012 to April 2013, spanning over 60 series and solidifying the team's legendary status.[2] This era included major tournament wins such as the Electronic Sports World Cup (ESWC) 2012, DreamHack Winter 2012, Copenhagen Games 2013, and the DreamHack Open Cologne 2014 Major.[2] In other disciplines, NiP has claimed titles like the Six Invitational 2021 in Rainbow Six Siege and the 2023 ePremier League and EA Sports Cup in FIFA.[3] Headquartered in Stockholm, NiP has evolved from a LAN team into a global brand, merging with China's ESV5 in 2021 to enter the League of Legends Pro League (LPL) and going public on Nasdaq First North Growth Market in 2024 as part of the NIP Group.[2][3] The organization has amassed over $9.3 million in total prize money from 615 tournaments as of 2025, with active rosters in Counter-Strike 2, League of Legends, and Rocket League, among others, while also venturing into talent management, event production, and hospitality.[4][5]History
Founding and early competitions (2000–2011)
Ninjas in Pyjamas (NiP) was established in June 2000 in Sweden as a casual LAN-based gaming clan by Tommy "Potti" Ingemarsson and Christoffer "Tootzi" Olsson, initially focusing on competitive play in early first-person shooter titles like Counter-Strike 1.6.[6] The group quickly grew by recruiting talented Swedish players, including Emil "HeatoN" Christensen and Erik "Medion" Engström, forming a core roster that emphasized coordinated team play in local and online matches.[7] This player-led setup marked NiP's entry into the nascent esports scene, where they competed in informal Swedish LAN events to build their reputation as one of Europe's promising teams.[8] By late 2000 and into 2001, NiP transitioned to professional competition, securing early successes such as a fourth-place finish at the CPL Cologne event in December 2000 and a victory at the Babbage's CPL Tournament later that month, which provided their first significant prize money of $5,000.[9] Roster adjustments, including the addition of Jørgen "XeqtR" Johannessen and Johan "Hyb" Nygren, solidified their lineup ahead of major international tournaments. The pinnacle of this period came at the Cyberathlete Professional League (CPL) Winter Championships in Dallas, Texas, from December 5–9, 2001, where NiP, led by HeatoN and Potti, defeated Xtreme 3 2–0 in the grand final to claim the $50,000 top prize and their first global title.[10] This win established NiP as a dominant force in Counter-Strike, drawing attention from the international community.[2] Throughout the mid-2000s, NiP participated in regional Swedish tournaments and early ESL events, such as the ESL Pro Series, achieving consistent top placements that reinforced their status as a top European squad in the pre-CS:GO era.[11] Organizational growth accelerated after a 2002 disbandment and 2005 reformation under Potti, with HeatoN rejoining alongside players like Michael "ahl" Korduner and Dennis "SpawN" Lindberg, leading to a third-place finish at CPL Barcelona in 2005.[6] This revival shifted NiP from a purely player-managed group to a more structured team, securing sponsorships from tech brands including SteelSeries in 2005, which provided equipment and financial support to sustain operations.[12] By the late 2000s, NiP faced challenges from key player retirements, such as HeatoN's reduced activity, and shifting dynamics in the esports market, leading to another disbandment in 2007 and a period of dormancy through 2011.[8] During this time, the organization maintained a low profile, with sporadic involvement in minor events but no major competitive presence, as the focus in Counter-Strike evolved toward newer teams and formats.[13] This decline set the stage for NiP's eventual reformation in 2012 with the release of Counter-Strike: Global Offensive.[2]Reformation and expansion (2012–present)
In 2012, Ninjas in Pyjamas reformed its esports presence specifically for Counter-Strike: Global Offensive (CS:GO), marking a revival after five years of inactivity by acquiring a prominent Swedish roster that included players such as Patrik "f0rest" Lindberg and Christopher "GeT_RiGhT" Alesund, along with Adam "friberg" Friberg, Richard "Xizt" Landström, and Robin "Fifflaren" Johansson.[14] This lineup quickly established NiP as a dominant force in the game's early competitive scene, achieving an unprecedented 87-map win streak on LAN from August 2012 to April 2013. A pivotal milestone came in 2014 when the team won ESL One Cologne, defeating fnatic 2–1 in the grand final to claim the $100,000 prize and solidify NiP's elite status in CS:GO.[15] The organization began expanding beyond Counter-Strike in 2018 by entering the Rainbow Six Siege scene, acquiring a Latin American roster to tap into emerging regional markets and diversify its competitive portfolio.[16] This move was part of a broader strategy to build divisions in multiple titles, including subsequent entries into games like Valorant, Rocket League, and Apex Legends, transforming NiP from a single-game entity into a multifaceted esports brand. In August 2021, NiP announced a global merger with ESV5 Group, acquiring the Victory Five League of Legends organization, which enabled re-entry into professional League of Legends competition and facilitated expansion into the Chinese market through ESV5's established infrastructure.[17] The merger culminated in January 2023 with the completion of an equity swap, allowing NiP to debut in China's League of Legends Pro League (LPL) under the NIP.CN banner, competing in the Spring Split and marking a significant step in global market penetration.[18] NiP's growth continued into 2024 with its selection into the Esports World Cup Foundation's Club Support Program in May, joining 29 other organizations to receive six-figure funding aimed at supporting operations and participation in high-profile tournaments across multiple games.[19] Financially, the parent company NIP Group reported full-year 2024 net revenues of $85.3 million, a 1.9% increase from 2023, driven partly by esports operations despite a 32% decline in that segment's revenue to $14.7 million; operational costs for esports teams fell 18.9% to $12.2 million, reflecting efficiency measures amid industry challenges.[20] Recent sponsorship deals underscored this expansion, including a May 2025 partnership with Socios.com to integrate blockchain-based fan tokens into NiP's Dojo loyalty platform, enhancing global fan engagement.[21] In the same month, NiP announced Rainbet as its primary jersey sponsor for 2025, with the logo appearing on competitive uniforms across divisions.[22] In October 2025, NiP celebrated its 25th anniversary with a special Counter-Strike 2 showmatch held on November 5, sponsored by Rainbet, featuring legendary players. On November 7, the organization announced a new roster for its Rocket League division ahead of the 2026 season. Further diversifying, on November 3, 2025, NIP Group expanded its Bitcoin mining operations through an asset purchase, increasing capacity to 11.3 EH/s and targeting production of approximately 160 BTC per month. Overall, these developments evolved NiP into a multi-division powerhouse with a strong international footprint, particularly in Europe, Latin America, and Asia.[23][24][25]Organization
Ownership and leadership
Ninjas in Pyjamas (NiP) operates as a subsidiary of NIP Group Inc., a Cayman Islands-based holding company that oversees its global esports, gaming, and entertainment operations.[26] The primary owner and co-CEO of NIP Group is Hicham Chahine, who acquired NiP in 2016 and has led its strategic direction since then.[27] Chahine shares the co-CEO role with Mario Yau Kwan Ho, who also serves as chairman, following the 2023 merger that formed NIP Group.[18] Historically, NiP began as a player-owned clan founded in June 2000 by Tommy "Potti" Ingemarsson and Christoffer "Tootzi" Olsson, focusing on LAN-based Counter-Strike competitions.[6] The organization reformed in 2012 under new management to expand professionally, remaining largely independent until Chahine's 2016 acquisition amid financial challenges.[28] Full control shifted to NIP Group post-2023, integrating NiP with Chinese esports assets like eStar Gaming and rebranding Victory Five for League of Legends operations.[29] Key leadership at NIP Group includes Liwei Sun as director and president, overseeing Asia-Pacific expansion, alongside Chahine and Ho.[26] Past figures, such as co-founder Ingemarsson, influenced early decisions, but current management emphasizes global scaling, including a 2025 partnership with Abu Dhabi Investment Office for a gaming cluster.[30][31] Under Chahine's guidance, management has prioritized the Chinese market through the ESV5 merger, enabling NiP's re-entry into major titles like League of Legends while fostering cross-regional synergies.[17] Sponsorship strategies highlight fan engagement, exemplified by the May 2025 partnership with Socios.com, which integrates blockchain tools into NiP's Dojo loyalty platform and launched the $DOJO fan token in June 2025.[21][32] Financially, NIP Group's 2024 unaudited results showed esports team operation costs at US$12.2 million, a 18.9% decrease from US$15.0 million in 2023, driven by optimized tournament participation and partnerships.[33] Overall net revenue reached US$85.3 million, up 1.9% from US$83.7 million in 2023, primarily from tournament prizes, sponsorships, and IP licensing, though the group reported a net loss of US$12.7 million amid investments in global infrastructure.[33][34] NIP Group's governance features a board comprising Ho as chairman, Chahine as director, and Sun as director and president, supported by committees for audit, compensation, and corporate governance/nominating to ensure compliance and strategic oversight.[35] A July 2025 extraordinary general meeting approved amendments to the company's share structure and governance, including changing the automatic conversion threshold of Class B Ordinary Shares to Class A Ordinary Shares from 5% to 2%.[36]Facilities and operations
Ninjas in Pyjamas maintains its primary headquarters in Stockholm, Sweden, located at Rosenlundsgatan 31, which serves as the central hub for administrative operations, employee workspaces, and esports activities.[37] The facility includes dedicated bootcamp and training rooms for player development, as well as a content creation studio to support media production for the organization's various divisions.[38] Prior to expansions, the organization operated an additional esports-focused building in Landskrona, Sweden, equipped with high-end gaming setups for team practices and events.[39] Following the 2021 merger with Chinese esports entity ESV5, Ninjas in Pyjamas expanded its global footprint with facilities in China, including an office in Wuhan at No. 26 Gaoxin 2nd Road, East Lake High-Tech Development Zone, to support operations for the League of Legends Pro League (LPL) team.[37] In 2025, the organization relocated its LPL training and competition venue to a new esports stadium within the Buji Cultural and Sports Center in Shenzhen's Longgang District, enhancing infrastructure for regional teams.[40] The group also operates a base in São Paulo, Brazil, at Rua Agente Gomes 284, to facilitate South American esports initiatives.[37] International rosters often utilize remote training setups due to the multinational composition of teams across games like Counter-Strike 2 and Valorant.[41] The operational structure incorporates in-house coaching staff tailored to each esports division, providing strategic guidance and performance optimization for players.[42] Analytics teams assist in data-driven decision-making, reviewing match statistics to refine tactics, while dedicated content creation units produce videos, streams, and social media assets from the Stockholm studio.[38] Partnerships with brands like Red Bull provide resources for player wellness and event support, including energy products integrated into training environments.[43] Training regimens at the facilities emphasize structured daily practices, including team scrimmages against other professional squads and video-on-demand (VOD) reviews to analyze gameplay and identify improvement areas.[44] These sessions are adapted across multiple titles, with a focus on physical and mental health routines, such as morning team exercises, to sustain peak performance.[44] Logistics operations ensure seamless support for international competitions, including coordinated travel, accommodations, and equipment transport for events like the Esports World Cup, where the organization fields teams and hosts fan viewings.[45] A dedicated team operations manager oversees tournament preparations, visa arrangements, and on-site coordination to minimize disruptions for global rosters.[42] Fan engagement is managed through the official website, social media channels on platforms like Instagram and Facebook, and the Dojo 2.0 loyalty platform, which offers rewards, polls, and exclusive content to build community interaction.[46][47] In November 2025, NIP Group announced the establishment of its global headquarters in Abu Dhabi as part of the partnership with the Abu Dhabi Investment Office.[48] Sustainability efforts include partnerships with the World Wildlife Fund (WWF) for initiatives like Earth Hour campaigns, promoting environmental awareness among fans and players.[49] The organization has collaborated with A Good Company to launch recycled water bottles, integrating eco-friendly products into facilities and merchandise to reduce plastic waste.[50] Broader commitments encompass energy-efficient setups in headquarters and training venues, aligned with NIP Group's environmental stewardship goals.[51]Counter-Strike division
Division history and achievements
Ninjas in Pyjamas (NiP) was founded in 2000 as a Counter-Strike 1.6 team by players including Emil "HeatoN" Christensen and Tommy "Potti" Ingemarsson, quickly becoming a dominant force in the early esports scene. The team secured its first major international title at the Cyberathlete Professional League (CPL) Winter 2001 in Dallas, winning $50,000 and defeating teams like Team 3D. Throughout the 2000s, NiP achieved multiple victories, including DreamHack Summer 2002, World e-Sports Games (WESG) 2006, and KODE5 2006, establishing a legacy in Counter-Strike 1.6 before disbanding in 2007.[13] NiP re-entered competitive Counter-Strike with the launch of Counter-Strike: Global Offensive (CS:GO) in 2012, signing a roster featuring Swedish stars Patrik "f0rest" Lindberg and Christopher "GeT_RiGhT" Alesund, along with Adam "friberg" Friberg, Richard "Xizt" Landström, and Keith "fifflaren" Markovic. This lineup embarked on an iconic 87-map win streak on LAN from August 2012 to April 2013, spanning over 60 series and including wins at Electronic Sports World Cup (ESWC) 2012, DreamHack Winter 2012, and Copenhagen Games 2013. The streak ended against Fnatic at DreamHack SteelSeries Invitational Spring 2013. NiP's golden era peaked with a victory at the DreamHack Open Cologne 2014 Major, defeating Fnatic 2-1 in the grand final to claim their only CS:GO Major title and $130,000 in prize money. Additional achievements included the ESL One Cologne 2014 and ESL Pro League Season 4 Finals.[13][52][2] Following roster changes in the mid-2010s, NiP transitioned to Counter-Strike 2 (CS2) in 2023, maintaining competitiveness despite lineup flux. In 2024, the team earned placements in events like IEM Chengdu (9th-12th) and BLAST Premier Spring Final (7th-8th). As of 2025, NiP has continued to compete in Tier-1 tournaments, securing 3rd place at the Esports World Cup 2025 with $200,000 in prize money and accumulating $209,921 overall that year. The organization has earned approximately $4.18 million in total prize money from Counter-Strike tournaments as of November 2025, contributing significantly to NiP's global esports presence.[13][53][54]Rosters and notable players
NiP's current Counter-Strike 2 roster, announced on January 15, 2025, features an international lineup led by in-game leader Marco "Snappi" Pfeiffer. The team, coached by Richard "Xizt" Landström (a former NiP player), has focused on rebuilding for the 2025 season, with r1nkle as the sole holdover from the prior roster. As of November 2025, the active starting roster is:| Player | Role | Nationality | Join Date |
|---|---|---|---|
| Snappi | IGL | Denmark | January 2025 |
| sjuush | Rifler | Denmark | January 2025 |
| r1nkle | Rifler | Ukraine | Prior to 2025 |
| ewjerkz | Rifler | Portugal | January 2025 |
| arrozdoce | AWPer | Portugal | January 2025 |
League of Legends division
Division history and achievements
Ninjas in Pyjamas entered the League of Legends competitive scene through a strategic merger with the Chinese esports group ESV5, which owns the LPL team Victory Five, announced on August 10, 2021. This deal enabled NIP to acquire an established presence in China's premier league, with the merger finalized via an equity swap on January 10, 2023, rebranding Victory Five as Ninjas in Pyjamas.CN ahead of the 2023 season.[17][18] The division's entry into the LPL marked a shift toward regional dominance in Asia, leveraging the league's massive audience and high-stakes competition to expand NIP's global footprint. NIP.CN debuted in the LPL Spring Split of 2023, finishing 13th in the regular season with no playoff qualification. In the Summer Split, the team finished 10th in the regular season; in playoffs, they won 3-1 against Royal Never Give Up in Round 1 before a 1-3 loss to Weibo Gaming in Round 2, placing 5th-8th overall.[57] The team bolstered its lineup with import players, including top laner Shanji and jungler Aki ahead of the 2024 season, with mid laner Rookie (who joined via the 2021 merger and remained post-rebrand) anchoring the core through an updated contract to November 2024. This move aided adaptation to the LPL's aggressive playstyle, contributing to improved performances. In the 2024 Spring Split, NIP.CN achieved a breakthrough with a 4th-place finish in the playoffs, defeating Team WE 3-2 and FunPlus Phoenix 3-1 before losses to Bilibili Gaming (1-3) and JD Gaming (2-3), earning ¥300,000 (approximately $42,000 USD) in prize money.[58][59] Building on this momentum, NIP.CN secured 5th-6th in the 2024 Summer playoffs and 4th in the Regional Finals, while accumulating further earnings from the LPL prize pool exceeding ¥500,000 across the year. Rookie's superstar status, stemming from his 2018 World Championship win with Invictus Gaming, significantly elevated the division's visibility in China, drawing fan interest and sponsorships during his tenure. Following his departure in December 2024, the team underwent roster changes but maintained competitiveness.[58][60] In 2025, NIP.CN demonstrated mixed progress: topping Group D in Split 1 (3-0 round-robin) and advancing to 5th-6th in playoffs (1-3 loss to Top Esports); placing 9th in Split 2 group stage (4-14) and 9-12th in playoffs (2-3 vs FunPlus Phoenix); and topping Group Nirvana in Split 3 (9-1 round-robin) but finishing 7-8th in the Grand Finals (1-3 vs Anyone's Legend). They also qualified for the League of Legends Asia Invitational, placing 5th-6th and earning $5,278 USD. These results positioned the team for MSI qualifiers, though they focused primarily on domestic success, with total LPL earnings surpassing $100,000 USD by mid-season and establishing NIP.CN as a mid-tier contender in the region.[61][62][57]Rosters and notable players
The League of Legends division of Ninjas in Pyjamas, operating as NIP.CN in the LPL, features a current starting roster as of November 2025 consisting of top laner Solokill (Mak Fu-keung from Hong Kong), jungler Naiyou (Yang Zi-jian from China), mid laner Doinb (Kim Tae-sang from South Korea), AD carry Leave (Hu Hong-chao from China), and support Niket (Ying Xin-yuan from China).[62][63] This lineup was formed following significant offseason changes in July 2025, when the organization released top laner Shanji (Deng Zi-jian), jungler Aki (Mao An), and support Ppgod (Guo Peng), while acquiring Naiyou and Niket to bolster the team alongside the existing core.[64] Doinb joined in January 2025 after un-retiring, bringing veteran experience to the mid lane, while Solokill had been added in May 2025 as a top laner import.[65][66]| Player | Role | Nationality | Join Date |
|---|---|---|---|
| Solokill | Top | Hong Kong | May 2025 |
| Naiyou | Jungle | China | July 2025 |
| Doinb | Mid | South Korea | January 2025 |
| Leave | AD Carry | China | December 2024 |
| Niket | Support | China | July 2025 |