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PDQ

PDQ is an initialism or that may refer to several things in different contexts. In informal language, PDQ means "pretty damn quick," an expression indicating something should be done immediately or very soon. In technology and computing, it refers to the Apple PDQ laptop or the pdQ smartphone. In entertainment, PDQ is the name of a American game show, PDQ# (a system), or (a fictional composer parodying ). In business and brands, PDQ denotes restaurant chains like PDQ Restaurants or food stores such as . In medicine and science, PDQ stands for Physician Data Query, a cancer information database maintained by the .

Informal Language

Definition and Meaning

PDQ is an informal in , standing for "pretty damn quick," which idiomatically conveys the idea of doing something "as quickly as possible" or "immediately." This expression emphasizes urgency and prompt action without unnecessary delay, often used in casual speech or writing to stress efficiency. A milder, variant substitutes "darn" for "damn," rendering it "pretty darn quick," while retaining the same of speed. The term first appeared in print in 1875 within the American play The Mighty Dollar, where it was coined by a employing humorous for emphasis. Early examples from 19th-century illustrate its usage, such as in dramatic dialogue: "That's right, you'd better step P.D.Q., pretty damn quick," highlighting its role in conveying haste in everyday scenarios. Common phrases like "Get it done PDQ" exemplify its integration into modern idiomatic English, where it underscores the need for rapid response or completion. Businesses such as PDQ Restaurants have repurposed the to mean "People Dedicated to ," deliberately invoking the slang's with swift service and .

Etymology and Cultural Usage

The PDQ originated in as an initialism for "pretty damn quick," denoting urgency or speed, with its earliest attested use dating to 1875 in the popular play The Mighty Dollar by Benjamin E. Woolf, where the character Bardwell Slote employs it in . This likely emerged from mid-19th-century informal speech patterns, evolving from milder expressions like "pretty quick" by incorporating the emphatic "damn" for added intensity, a common feature in American vernacular of the era that drew from theatrical and everyday colloquialisms. While precise links to or military remain unverified, the term's rapid adoption in print and performance contexts by the early reflects its roots in fast-paced, expressive American oral traditions. In popular culture, PDQ gained traction through mid-20th-century media, notably in the 1941 film noir The Maltese Falcon, where detective , played by , instructs a character to retrieve an item "p.d.q." to convey immediate action, exemplifying its use in terse, hard-boiled dialogue typical of the genre. The appears sporadically in music lyrics and broader entertainment, often for humorous or emphatic effect, and has been referenced in parodies like the fictional composer , whose name playfully nods to the acronym's informal roots. By the late , PDQ entered digital lists as a for haste, occasionally surfacing in online humor though not as a dominant element. Regional variations highlight PDQ's cross-Atlantic appeal, with favoring the full "pretty damn quick" for its blunt vigor, while adopts it similarly but sometimes softens to "pretty darn quick" in polite contexts, as noted in usage from the onward. This duality underscores its adaptability in idiomatic expressions. One enduring cultural influence is the playful "XYZ PDQ," a for "examine your pretty damn quick," used as a discreet, humorous for an undone , popular in schoolyard banter since at least the mid-20th century.

Technology and Computing

Apple PowerBook G3 PDQ

The Apple PDQ, released in September 1998, served as an upgraded revision to the earlier Wallstreet series of laptops, featuring faster processor options to address performance demands in . The nickname "PDQ" derives from the slang phrase "Pretty Damn Quick," reflecting its enhanced speed over predecessors and aligning with the broader colloquial use of the term for rapid action. Equipped with a 233 MHz, 266 MHz, or 300 MHz PowerPC 750 () processor running at a 66 MHz bus speed, it marked a significant step in Apple's ongoing adoption of the PowerPC architecture, which had debuted in desktops in 1994 and expanded to portables with the original in 1997. Key specifications included a choice of 13.3-inch DualScan or 14.1-inch Active Matrix display, standard RAM configurations of 32 or 64 expandable to a maximum of 192 via two 144-pin SDRAM slots, and hard drive options of 2 , 4 , or 6 . Battery life improved to approximately 3.5 hours on a single 49-watt-hour , extendable to 7 hours with a second replacing the optical drive bay, offering better endurance than the Wallstreet's roughly 2-3 hours under similar conditions. It also featured a 20x drive, two Type II slots, an ADB port, and a 56 kbps , supporting OS 8.1 out of the box and upgradable to OS 9.2.2 or OS X 10.2.8 in classic mode. Market reception highlighted the PDQ's speed advantages, with reviewers noting its responsive performance for productivity tasks and early multimedia applications compared to prior models, though it retained some thermal and build limitations of the era. Priced starting at for the base 233 MHz model, it contributed to Apple's laptop lineup during a transitional period, bridging the PowerPC G3 generation until the Pismo model's introduction in May 2000, after which PDQ units were phased out by early 2001.

Qualcomm pdQ Smartphone

The Qualcomm pdQ smartphone, stylized with lowercase "pdQ" for branding, was announced on , 1998, as one of the earliest CDMA-based mobile devices integrating voice telephony with (PDA) functionality. Developed by 's Personal Electronics division, it combined the QCP-860 CDMA phone with 3Com's Computing platform, running a version of equivalent to the Palm IIIe. Commercial availability began in late November 1999 through Sprint stores in the United States, with initial shipments limited and priced between $699 and $799, including a HotSync cradle, recharger, and preloaded applications. Key features included a flip-down physical for typing, a 160x240 grayscale LCD touch screen supporting handwriting recognition, and 2 MB of for running over 1,000 Palm-compatible applications. It offered integrated via pdQmail (POP3 support), web browsing with the text-only pdQbrowser, short message service (), and data connectivity at up to 14.4 kbps over CDMA networks in dual-mode (800 MHz digital/analog) or single-mode (1900 MHz digital) variants. The device measured 6.2 x 2.6 x 1.4 inches and weighed 229 grams (8.1 ounces), making it bulky by modern standards but innovative for its time in merging phone calls, contact management, calendaring, and basic into a single handheld unit without expandable . The pdQ demonstrated the convergence of mobile communication and computing, serving as a precursor to the QCP 6035, which followed after Kyocera acquired Qualcomm's handset division in 1999. Primarily limited to the U.S. market via Sprint's CDMA network, it highlighted early challenges like slow data speeds and reflective screens but influenced the broader trajectory of smartphone development by popularizing integrated PDA-phone designs. This paved the way for subsequent devices emphasizing and keyboard input, such as those from , and underscored the potential of wireless data for business users.

Entertainment

PDQ Game Show

PDQ was an American that premiered in on September 6, 1965, and ran until September 26, 1969, primarily airing on -owned-and-operated stations with additional in other markets. Produced by Heatter-Quigley Productions and distributed by , the program was taped at Studio 1 in . The title PDQ had no official acronym expansion, though it evoked the informal meaning "pretty damn quick," reflecting the show's emphasis on rapid and deduction. Hosted by , with Kenny Williams serving as announcer, each 30-minute episode pitted two teams against each other in a phrase-completion contest. The teams typically consisted of a "home team" of two and a "challenger team" of one paired with a contestant. One teammate remained at a game board, where letters of a hidden word or were revealed incrementally—beginning with three letters and adding one every five seconds—while the other teammate, isolated in a soundproof booth, attempted to guess the based on verbal descriptions provided by their partner. The describing player could not use certain forbidden words related to the , adding to the . The team requiring the fewest letters to guess correctly won the round and accumulated points toward prizes. A bonus round offered additional opportunities for rewards, such as gift certificates or a new car if all phrases were solved swiftly. Prizes on PDQ included cash amounts, household appliances, and larger items like automobiles for top performances, with smaller consolation gifts for participants. The format drew comparisons to shows like due to its descriptive guessing element but distinguished itself with the visual letter-reveal mechanic, promoting quick thinking under time pressure. Despite its four-year run, the series ended without a widely documented reason, such as low ratings, and reruns proved scarce owing to the era's videotape quality issues. The show's legacy persisted indirectly through its 1973 revival as Baffle on , hosted by , which adapted a similar word-guessing structure.

PDQ# Role-Playing System

The PDQ# (Prose Descriptive Qualities) role-playing system is a rules-light generic developed by Chad Underkoffler and published by Atomic Sock Monkey Press in 2004. Designed for evocative simplicity, speed, and flexibility, it emphasizes narrative-driven play through player-defined descriptive traits known as Qualities, which serve as both character attributes and mechanical modifiers. The system supports a wide range of genres by allowing customization of subsystems while maintaining core rules that prioritize over rigid structures. At its foundation, PDQ# revolves around Qualities, which are broad, flavorful descriptors such as "" or "" that encapsulate a character's strengths, skills, or flaws. These are ranked on a scale from Poor [-2] to Master [+6], with modifiers applied to 2d6 rolls compared against target numbers (e.g., difficulty is 7, is 11). Qualities can represent physical, mental, social, professional, or other aspects, and players typically create characters by selecting a set number of them during creation, often balanced with mandatory Weaknesses at Poor rank to add depth and . This approach fosters creative, concept-driven characters without predefined lists, enabling to diverse settings like , , or adventure. Resolution in PDQ# operates on three escalating levels to match needs: (automatic success if the meets or exceeds the difficulty, for routine actions); (requiring a 2d6 + modifier roll against a target number, for uncertain tasks); and (opposed rolls for competitive encounters, incorporating initiative based on rank or roll ties, and "" as failure ranks that temporarily downgrade ). In Conflicts, the difference between rolls determines damage ranks, which accumulate and can lead to concessions, knockouts, or story complications when thresholds are reached. A player-driven Hero Point economy allows spending for bonuses, declarations, or recovery, reinforcing collaborative storytelling. These mechanics minimize bookkeeping, focusing on qualitative descriptions over quantitative tracking. PDQ# has powered several published role-playing games, demonstrating its versatility. Notable implementations include Dead Inside (2004), a horror game exploring spiritual survival; Monkey, Ninja, Pirate, Robot: The Roleplaying Game (2006), a humorous action title; Swashbucklers of the 7 Skies (2007), a skyfaring adventure in a fantastical world; Zorcerer of Zo (2007), a psychedelic fantasy ; and Truth & Justice (2007), a system with modular power rules. Later, under Atomic Overmind Press (the successor to Atomic Sock Monkey Press), it influenced titles like Adventures into Darkness (2008), blending with investigative horror. The system's core rules remain available as a free PDF, promoting open adaptation by independent creators.

P.D.Q. Bach

is a fictional invented by American and satirist during his studies at the in the late 1950s. Presented as the "lost" and least talented son of Johann , born in 1807 and dying in 1742 to heighten the absurdity, P.D.Q. Bach's oeuvre parodies conventions through exaggerated styles, unconventional instrumentation, and humorous narratives. The initials "P.D.Q." playfully allude to the phrase "pretty damn quick," reflecting the composer's rushed and haphazard approach to music-making, a nod to the informal meaning of PDQ as rapid execution. Schickele debuted P.D.Q. Bach publicly in a 1965 concert at New York City's Town Hall, marking the start of live performances that blended orchestral pieces with comedic commentary and props like foghorns and balloons. Key works include the 1712 Overture (S. 1712), a bombastic spoof on Tchaikovsky's 1812 Overture featuring inflated percussion effects; the Missa Hilarious (S. N2O), a mock solemn mass incorporating kitchen utensils and vaudeville tropes; and the "Howdy" Symphony in D Major (S. 6⅞), which inverts Haydn's Farewell Symphony by having musicians enter gradually during the performance. These compositions, first performed at universities and later in major venues, showcased Schickele's skill in subverting Baroque, Classical, and Romantic idioms for comedic effect. Following the initial 1965 shows, P.D.Q. Bach's music gained widespread popularity through recordings on the Telarc label, including albums like 1712 Overture and Other Musical Assaults (1989), which preserved the live energy and satirical edge. Schickele's portrayals as the bumbling "" unearthing these "lost" scores influenced subsequent musical traditions, emphasizing accessibility and humor in . Schickele died on January 16, 2024, at age 88. Following his death, tribute performances continued, including a 2024 memorial concert featuring works and events at the MostArts Festival in July 2024.

Business and Brands

PDQ Restaurants

PDQ is a fast-casual chain specializing in fresh, hand-battered , founded in 2011 in , by co-founder Bob Basham and MVP Holdings CEO Nick Reader. The duo developed the concept after acquiring and retooling a small chicken chain in , focusing on high-quality ingredients and efficient service to differentiate from traditional . The PDQ stands for "People Dedicated to Quality," underscoring the emphasis on fresh, never-frozen chicken tenders, salads, and made-to-order items prepared daily. The menu centers on crispy chicken tenders, available grilled or fried, alongside signature sandwiches like the Original , fresh salads, and hand-spun milkshakes in flavors such as or . Southern-inspired sides, including hand-cut fries, , and , complement the core offerings, with all proteins hand-battered on-site for a on flavor and freshness. The branding also nods to the "pretty damn quick," highlighting the chain's commitment to speedy service without compromising quality. PDQ expanded rapidly through a model, growing from its initial Tampa location to over 40 restaurants by 2020, primarily in , , and . By that time, the chain had embraced to support multi-unit development, including agreements like a 2021 master franchise deal for the and . As of November 2025, following the rebranding of its two Long Island, New York locations to Chick & Tender in mid-2025 due to terminated franchise agreements and the closure of several Florida sites acquired by Yum! Brands, PDQ operates approximately 43 locations, primarily in Florida, North Carolina, and New Jersey. The chain has focused on drive-thru innovations such as optimized throughput strategies implemented in 2021 and self-ordering kiosks rolled out chain-wide by 2024 to enhance efficiency and customer experience. In a significant development, Yum! Brands acquired 13 PDQ site leases in Florida in September 2025, with conversions to concepts like Saucy! by KFC underway and several locations already closed by November, though the majority of PDQ restaurants continue under independent operation.

PDQ Food Stores and Products

was a prominent of convenience stores in the , headquartered in . The company was founded in 1948 by Sam Jacobsen with the opening of the first store under the name Tri ; the PDQ name was adopted in 1962. It expanded to operate over 40 locations primarily in , with additional sites in and by the 1990s, focusing on gasoline sales, snacks, beverages, and everyday essentials. The stores were known for their community-oriented approach and became fully employee-owned in 2009 through an (ESOP), employing around 550 people at the time. However, facing competitive pressures in the convenience sector, PDQ sold its remaining 34 stores to rival Inc. in 2017, leading to the rebranding and gradual phase-out of the PDQ name by 2018, marking the decline and effective end of the independent . Another notable PDQ-branded product was PDQ Chocolate, an instant drink mix introduced by —a malt beverage line under —in the mid-1960s and popular through the . This chocolate-malt flavored product consisted of dissolvable beads or chips that mixed rapidly with milk to create a quick hot or cold beverage, distinguishing it from powdered competitors like Quik by emphasizing ease and speed of preparation. Marketed to families for its convenience, PDQ also offered flavors like and , but the chocolate variant was the most iconic; production ceased around 1995 as consumer preferences shifted toward other mixes. In the realm of , PDQ referred to () terminals introduced in the , designed for expedited in stores. These devices, often branded as PDQ machines standing for "Process Data Quickly," enabled electronic authorization of credit and debit cards, reducing checkout times compared to manual methods and supporting the growth of modern retail efficiency. The term and technology gained traction in the U.S. and during that decade, aligning with the broader "quick service" ethos shared with other PDQ brands, such as the fast-casual PDQ Restaurants chain.

Medicine and Science

Physician Data Query (PDQ)

The Physician Data Query (PDQ) is the National Cancer Institute's (NCI) comprehensive, evidence-based database serving as a primary resource for up-to-date cancer information. Began in 1977 as a database of NCI-sponsored cancer clinical trials and treatment summaries, PDQ was launched as an online system in 1985 and has expanded significantly to encompass peer-reviewed content on , screening, prevention, supportive and , , drugs, and integrative therapies. It became available nationwide through the National Library of Medicine in 1982 and evolved into a web-based platform in the . Its name reflects the emphasis on quick retrieval of physician-oriented data, aligning loosely with the slang acronym "PDQ" for "pretty damn quick." Designed to enhance clinical decision-making and , PDQ supports health professionals in delivering informed while empowering patients with reliable . Key features of PDQ include detailed, peer-reviewed fact sheets covering more than 100 cancer types, alongside summaries on related topics such as , screening guidelines, and complementary therapies. Content is available in dual formats: in-depth versions for health professionals, featuring technical details and references, and simplified patient versions written in to facilitate understanding. The database integrates a searchable clinical trials repository, enabling users to locate NCI-supported and other relevant studies by cancer type, location, and eligibility criteria. All materials are freely accessible via the NCI website at cancer.gov and the dedicated PDQ portal, with translations in , , and to broaden global reach. PDQ's influence extends through its rigorous editorial process, where summaries are reviewed and updated regularly—often monthly—to incorporate the latest from and guidelines, including advancements in precision medicine. Usage data underscores its impact, with PDQ summaries garnering millions of page views annually from clinicians, researchers, and patients worldwide. By providing authoritative, unbiased , PDQ remains a cornerstone in disseminating cancer knowledge and improving outcomes in .

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