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Scroll.in

Scroll.in is an English-language digital news website headquartered in , founded in 2014 by entrepreneur Samir Patil, that specializes in , analysis, and investigative reporting on topics including , society, culture, sports, and current events. Operated by Scroll Media Inc., the platform maintains a sister Hindi-language site called Satyagrah and employs around 35 staff members as of 2025, emphasizing critical perspectives to contribute to public discourse in . Funded partly by the , established by eBay founder , Scroll.in has garnered recognition for its depth in storytelling, earning accolades such as multiple Laadli Media Awards for gender-sensitive reporting and the Covering Climate Now Journalism Award for business and coverage. However, it has faced criticism for exhibiting a left-center in story selection and editorial framing, particularly on politically sensitive issues, as assessed by evaluators, though it is generally rated as mostly factual in its reporting.

History

Founding and Early Development

was launched in January 2014 as a digital news platform under Scroll Media Incorporation, with a focus on in-depth reporting across , , sports, and in . The initiative was spearheaded by entrepreneur Patil as CEO, Naresh as co-founder and editor, and Jennifer O'Brien, previously in business development at . This founding team aimed to differentiate the site through and multimedia storytelling, contrasting with the short-form content prevalent in early . In its initial phase, Scroll.in operated from , leveraging a small team to produce original content without reliance on wire services, emphasizing and contextual analysis. Early funding came from Patil's investments and external backers, including , which supported the platform's expansion amid India's growing internet user base, which reached over 200 million by 2014. The site's design prioritized mobile readability and algorithmic recommendations to drive engagement, achieving initial traffic milestones through viral cultural and political pieces. By mid-2015, Scroll.in had established partnerships for content syndication and won early awards for investigative reporting, solidifying its niche in narrative-driven journalism while navigating funding dependencies that raised questions about in observer analyses. The platform's growth reflected the 2014-2016 surge in , where ad revenues from targeted digital ads began supplementing initial capital, though reliance on philanthropic sources like Omidyar persisted.

Launch and Initial Growth

Scroll.in was launched on January 26, 2014, aligning with , as an independent digital news platform focused on in-depth reporting across politics, culture, sports, and current affairs. Founded by entrepreneur Samir Patil through Scroll Media Incorporation, the site was developed in collaboration with journalist Naresh Fernandes, who served as an early editorial figure, and aimed to offer nuanced analysis amid the rise of in . The launch emphasized a commitment to constitutional values and diverse viewpoints, positioning Scroll.in as a counterpoint to mainstream outlets' brevity. Following its debut, Scroll.in secured early-stage funding in July 2014 from , the philanthropic investment firm of eBay founder , and the , a nonprofit supporting independent journalism globally. This capital infusion, totaling an undisclosed amount but part of broader commitments exceeding $25 million from Omidyar for media ventures, enabled operational scaling, including staff expansion and content diversification into formats. The investments reflected confidence in Scroll.in's model of long-form, investigative pieces, which began drawing a dedicated urban readership seeking alternatives to sensationalized coverage.

Key Partnerships and Expansions

In December 2018, Scroll.in partnered with Germany's international broadcaster to co-produce Eco India, a weekly series focusing on environmental and topics tailored for South Asian audiences. This collaboration expanded Scroll.in's content into and international distribution, with the series marking its first anniversary in December 2019 and earning recognition, such as a second-place prize in a 2019 video competition for a segment on women oyster farmers in . The partnership leveraged Deutsche Welle's global reach to amplify Scroll.in's environmental reporting, contributing to audience growth beyond traditional text-based . Scroll.in has received multiple grants from the Google News Initiative, including support for AI-driven tools to enhance news personalization and . In December 2024, it became the only newsroom selected for the JournalismAI Challenge, funded by Google News Initiative, to develop Factivo 2.0, an tool for repurposing articles into alternative formats amid efforts to combat and boost revenue. Earlier involvement included and grants that aided digital , as noted in Scroll.in's own reporting on global publisher challenges with . These initiatives facilitated expansions in technological capabilities and audience engagement strategies. In March 2021, Scroll.in joined Report for the World as its inaugural partner newsroom in , securing funding for in-depth reporting on under-covered topics like labor and . This alliance supported editorial expansions, including dedicated investigative projects under executive editor Supriya Sharma, enhancing Scroll.in's capacity for resource-intensive journalism without reliance on advertising alone. Funding from philanthropic sources has underpinned operational expansions. Scroll.in raised approximately $32.4 million through investments from the and India, enabling scaling of staff, content production, and digital infrastructure since its 2012 founding. These resources facilitated growth from a startup digital outlet to a platform with broader coverage in , , and sports, though specific round dates remain tied to series A-stage development.

Ownership and Organization

Ownership Structure and Funding Sources

Scroll.in is operated by Scroll Media Inc., a privately held corporation founded in 2012 by entrepreneur and CEO Samir Patil alongside journalist Naresh Fernandes and editor Jennifer O'Brien. Ownership details remain opaque due to the company's private status, with control largely vested in founders and institutional investors rather than public shareholders or majority stakes disclosed in regulatory filings. The outlet has secured approximately $32.4 million in total funding across five rounds, primarily from venture funds focused on media and development. Early seed capital included $1.6 million raised on April 16, 2015, from entities such as the Independent and Public-Spirited Media Foundation (IPSMF), the Media Development Investment Fund (MDIF), and the Omidyar Network. A subsequent undisclosed Series A round occurred in July 2019, followed by a $30 million Series A extension on April 21, 2022, led by Bain Capital with participation from Omidyar Network India, MDIF, and Robot Ventures among eight total backers. These investments supported operational expansion amid competition in India's digital news sector, though specific equity allocations or board influence from investors have not been publicly detailed. Key funders include the , established by eBay founder to promote and , which made an early investment into Scroll Media Inc. in 2014. MDIF, a nonprofit providing and to ventures in challenging markets, contributed to initial and later rounds; it originated with $500,000 seed funding from in 1995 via his , which matched subsequent grants to build its portfolio. Such backers, while emphasizing journalistic independence, have drawn scrutiny for potential alignment with donors' broader agendas on global , though Scroll.in maintains operational in its reporting.

Leadership and Key Personnel

Scroll.in was founded in 2014 by Samir Patil, a alumnus with prior experience in media and consulting, who serves as the publisher and holds executive roles including president, treasurer, secretary, and director of Scroll Media Inc., the entity operating the platform. Naresh Fernandes, a veteran previously of Time Out Mumbai and contributor to outlets like , co-founded the site and has led its editorial direction since inception. Jennifer O'Brien, another co-founder, contributed to early business development but departed for other ventures by 2024. Naresh Fernandes remains the as of 2025, overseeing and journalistic output, with his tenure marked by emphasis on in-depth across , . Samir Patil handles operational and financial aspects, including funding and technology infrastructure, drawing from his background in founding ACK Media, which published comics. The leadership structure emphasizes a division between under and business oversight by Patil, with no publicly detailed board or additional C-suite executives beyond these principals. Layoffs in 2019 reduced the editorial staff from approximately 40 to 24, but core leadership has remained stable since.

Content and Operations

Core Content Areas

Scroll.in primarily focuses on in-depth reportage, analysis, and content across several key domains, emphasizing affairs while incorporating perspectives. Its content spans , where it covers electoral developments, government policies, and political discourse; society and India-specific news, addressing social issues, , and regional events; and , encompassing , , and intellectual commentary. In addition to these, the platform dedicates sections to and , examining market trends, fiscal policies, and corporate developments; , featuring advancements, innovations, and their societal implications; and , with reporting on and competitions, athlete profiles, and industry challenges, including underrepresented disciplines like wrestling. Visual and multimedia elements form another core area, through "In Pictures" galleries that document events, lifestyles, and cultural phenomena via photography, alongside video news segments offering on-the-ground footage and interviews. integrates , conflicts, and global impacts on , while niche cultural sub-areas like and , music, and books provide reviews, premieres, and author insights. This diversified approach aims to deliver contextual analysis beyond , with a noted emphasis on underreported topics in .

Journalistic Practices and Style

Scroll.in's journalistic practices center on in-depth reportage and analysis, prioritizing thorough investigation over the immediacy of cycles. The outlet employs a Readers' Editor to provide guidance on maintaining standards of accuracy, fairness, and balance in its content, including reviewing complaints and advising on ethical reporting. This role underscores an internal mechanism for upholding journalistic integrity, with handled via a dedicated portal for content violations. In terms of style, Scroll.in favors narrative-driven pieces that integrate data-driven insights and perspectives, often extending beyond surface-level events to explore underlying social and political dynamics. Articles typically feature detailed analysis rather than brief summaries, reflecting a commitment to clarity and context over speed, as articulated in its communications. The rejects rigid "both-sides" equivalence in coverage, contending that equal weighting of viewpoints disregards evidentiary disparities and can distort democratic ; instead, it advocates proportionality aligned with factual weight. Fact-checking occurs selectively, as seen in targeted verifications of political assertions, such as examinations of claims by India's party on agricultural issues. Funded primarily through reader memberships rather than advertisements, Scroll.in's model supports this resource-intensive approach, aiming to insulate editorial decisions from commercial influences and foster accountability to subscribers.

Editorial Stance

Perceived Political Orientation

Scroll.in is rated as left-center biased by , which assesses its editorial positions and story selection as moderately favoring left-leaning perspectives, while deeming its factual reporting mostly accurate due to proper sourcing and low failed fact checks. This evaluation aligns with patterns in its coverage, including frequent critiques of the (BJP)-led government and emphasis on issues like , , and , often drawing from left-leaning international sources such as and . Critics from right-leaning viewpoints, including commentators on platforms like Quora and Medium, portray Scroll.in as overtly left-wing or propagandistic, accusing it of consistent anti-BJP and anti-Hindu nationalist bias, such as through selective reporting that amplifies narratives critical of Prime Minister Narendra Modi and downplays achievements in economic or security domains. These perceptions are echoed in online discussions on Reddit, where users categorize it alongside outlets like The Wire as liberal or opposition-aligned, potentially reflecting broader distrust in English-language Indian media perceived as urban-elite and disconnected from majority sentiments. In response to bias allegations, Scroll.in's internal commentary, such as from its Readers' Editor in , acknowledges that avoiding government narratives constitutes a form of perceived but frames it as essential to independent journalism rather than partisanship. Supporters, including analysts, argue it upholds journalistic values amid pressures on press freedom, though this defense is contested by those highlighting ties to foundations that may influence its orientation. Overall, its perceived left tilt is substantiated by consistent thematic emphases but varies by observer , with right-leaning sources amplifying claims of systemic anti-national .

Evolution of Editorial Line

Scroll.in launched on January 26, 2014, with an editorial mission to reflect India's diverse interests and opinions through in-depth reportage, analysis, and critical perspectives on political and cultural developments, positioning itself as an independent digital outlet amid a landscape dominated by traditional media. The founding team, led by editor Naresh Fernandes, emphasized data-driven and grassroots reporting to uphold journalistic ethics as the fourth pillar of democracy, aiming to add nuanced voices to public discourse without the constraints of print or broadcast formats. Following the 2014 national elections, which brought the (BJP) to power, Scroll.in adopted a stance of "dogged digital resistance" against perceived trends of in Indian media, continuing to publish investigative pieces on government policies, , and institutional pressures even as some outlets aligned more closely with the ruling dispensation. This period marked an early consolidation of its reputation for critical coverage, including early reports on executive influence over media narratives, though external observers have attributed this orientation to a consistent left-leaning favoring opposition viewpoints over the BJP-led administration. By 2021, as it marked its seventh anniversary, the outlet reiterated its commitment to mirroring societal complexities without dilution, while appealing for reader support to sustain operations amid financial challenges faced by independent journalism. Into the late and , Scroll.in's editorial line evolved toward emphasizing coverage of "neglected commons" such as , and in a polarized , with editorials in framing its role as bridging divides and fostering common ground through underreported stories. However, by its tenth in 2024, reflections highlighted unforeseen "onslaughts" on press freedom and democratic norms since launch, underscoring a deepened focus on in response to events like the and mismanagement critiques, without altering its core independent self-image. Critics, including assessments from media watchdogs, note that this trajectory has reinforced perceptions of partisan selectivity, with story choices often amplifying progressive critiques of and economic policies while downplaying achievements in or under the incumbent government. No major leadership transitions have disrupted this progression, with Naresh Fernandes maintaining editorial oversight since inception, enabling continuity in style and priorities despite broader industry shifts toward or proximity. By its eleventh anniversary in 2025, Scroll.in described its approach as counterintuitively rooted in timeless journalistic rigor rather than novelty, adapting to digital personalization and reader-funded models while preserving a line skeptical of power consolidation. This steadfastness, while lauded by proponents for factual integrity, has drawn accusations from right-leaning commentators of akin to other urban English outlets, potentially limiting broader appeal in a diversifying .

Controversies and Criticisms

Allegations of Bias and Partisanship

Scroll.in has faced allegations of left-wing and partisanship, primarily from conservative commentators, BJP supporters, and right-leaning outlets, who argue that its coverage disproportionately targets the Narendra Modi-led government, , and related policies while downplaying or excusing opposition shortcomings. Critics contend this reflects a broader pattern in , where outlets like Scroll.in align with secular-liberal narratives, often funded by entities perceived as ideologically opposed to the BJP. In October 2017, Scroll.in's Readers' Editor addressed reader complaints labeling the site as "anti-Narendra Modi government," noting recurring accusations of selective criticism and urging rigor to counter perceptions of imbalance in government-focused reporting. Similarly, forums have highlighted perceived favoritism toward parties like the (AAP) and consistent framing of BJP policies as authoritarian or communal. Specific incidents underscore these claims: In January 2019, accused Scroll.in of misrepresenting academic research to assert that BJP's electoral gains stemmed from media favoritism toward Modi, arguing the cited study did not support such causation and exemplified partisan narrative-building. In May 2021, documents leaked from an alleged party "toolkit" for countering BJP's narrative explicitly listed Scroll.in as a target outlet for amplifying critical stories, suggesting coordinated partisanship with opposition strategies. Detractors also cite Scroll.in's terminology in security reporting, such as describing attackers as "militants" rather than "terrorists," as evidence of ideological softening toward Islamist violence. Media Bias/Fact Check rates Scroll.in as left-center biased, based on story selection favoring progressive viewpoints and use of loaded language in political coverage, though it deems reporting mostly factual with high sourcing standards. These allegations persist amid a polarized media landscape, where left-leaning outlets face scrutiny mainly from non-mainstream conservative voices, as media rarely critiques ideological peers. Scroll.in has defended its stance as independent journalism, dismissing claims as attempts to stifle .

Specific Incidents and Responses

In January 2019, Scroll.in published an article titled "How India votes: The news media is helping BJP win elections, and the public does not mind," asserting that favorable media coverage significantly contributed to the Bharatiya Janata Party's (BJP) electoral successes under , citing pre-2014 National Election Studies data showing higher BJP support among media-exposed voters and disproportionate airtime for Modi. Critics, including , argued the piece misrepresented the cited research by implying causation where only correlation was demonstrated, as the studies lacked post-2014 linking media bias directly to vote shifts and acknowledged confounding factors like Modi's personal appeal. No retraction or correction was issued by Scroll.in, which relied on anecdotal observations of coverage tone without addressing the causal leap. In September 2020, Scroll.in reported that Ayushman Bharat health ID cards required sensitive personal data such as Aadhaar numbers and bank details, potentially enabling fraud, framing it as a privacy risk in government schemes. Fact-checks by OpIndia highlighted that the cards collected only standard demographic and health eligibility information already mandated under the scheme's guidelines, with no evidence of additional "sensitive" mandates beyond what was publicly clarified by the Ministry of Health; the article overlooked official documentation specifying data minimization. Scroll.in did not retract the piece or issue a clarification, maintaining its critique amid broader debates on digital health privacy. A May 2016 , "Reading Savarkar: How a Hindutva icon justified the idea of as a political tool," analyzed V.D. Savarkar's writings to claim he endorsed against Muslim women as strategic retaliation, drawing from selective excerpts in Six Glorious Epochs of Indian . Right-leaning commentators accused Scroll.in of decontextualizing historical texts to fit an anti-Hindutva narrative, noting Savarkar's broader emphasis on defensive warfare rather than endorsement of atrocities, and questioned the article's reliance on translated interpretations without full archival verification. Scroll.in defended the analysis as grounded in primary sources, with no formal retraction, though it fueled ongoing debates about interpretive bias in coverage of ideological figures. These incidents, primarily critiqued by outlets like perceived as pro-BJP, reflect accusations of partisan framing in Scroll.in's political reporting, often amplifying left-leaning interpretations without robust causal evidence; however, independent bias assessments rate the outlet as mostly factual overall, with low failed fact-check rates.

Funding and Influence Concerns

Scroll.in, operated by the U.S.-registered Scroll Media Incorporation, has secured substantial funding from international sources to sustain its digital news operations. In July 2014, it received an undisclosed investment from India, the local arm of the philanthropic firm established by eBay founder , aimed at bolstering journalism amid 's evolving landscape. The (MDIF), a nonprofit providing financing to outlets in emerging markets, has also invested in Scroll.in, contributing to its reported total funding of approximately $32.4 million as of 2025. Early support included grants from the and Public-Spirited (IPSMF), an Indian trust dedicated to fostering public-interest reporting through contributions from domestic philanthropists and corporates. These funding arrangements have prompted scrutiny over potential external influence on editorial direction, particularly given the ideological leanings of key donors. , which invested over $500 million in since 2010 before halting new commitments in 2023, has prioritized initiatives in , , and —areas that align with .in's frequent critiques of government policies but have led critics to question whether such alignment stems from donor expectations rather than purely journalistic imperatives. MDIF's backers include the , linked to , whose global philanthropy emphasizes open societies and has been viewed in as advancing narratives oppositional to nationalist governance, potentially compromising recipient media's neutrality. IPSMF, while domestically oriented, faced 2022 raids over alleged irregularities in handling contributions, amplifying debates on whether non-transparent grants from such bodies enable partisan slants under the guise of . In the broader context of India's regulatory environment, where foreign contributions to NGOs are tightly monitored under the Foreign Contribution Regulation Act (FCRA) to curb perceived interference, Scroll.in's foreign-heavy funding model—despite its for-profit structure—has fueled arguments that it may prioritize international agendas over domestic empirical scrutiny, especially as mainstream academic and media analyses often overlook such dynamics due to aligned institutional biases. Supporters counter that these investments enable vital counter-narratives in a polarized ecosystem, yet the absence of detailed public disclosures on fund usage sustains concerns about causal links between financing and content framing.

Reception and Impact

Awards and Accolades

Scroll.in journalists have garnered multiple accolades from Indian and international journalism organizations, primarily for investigative reporting on environment, human rights, and social issues. The outlet's contributors have secured five Ramnath Goenka Excellence in Journalism Awards, including wins in environment, science, and technology categories: in 2020 for a 2018 series by Mridula Chari and Vinita Govindarajan, and in 2023 for a 2019 broadcast report on Maharashtra's women farmers by the Eco India team. Other notable honors include six RedInk Awards for excellence in , an International Center for Journalists award, and International Press Institute (IPI) recognitions. In February 2025, Arunabh Saikia and Tora Agarwala received IPI India Awards for Excellence in for coverage of Manipur's . In 2024, five Scroll.in stories won Laadli Media and Advertising Awards for gender-sensitive reporting, while Shahid Judge earned the PII-ICRC Annual Award for conflict coverage. Rokibuz Zaman received the 2024 Vishwa Nath-Delhi Press Award for and the 2025 and Religious Freedom Young Journalist Award from the Indian American Muslim Council. Vaishnavi Rathore's 2025 reporting on climate impacts won the Covering Climate Now Journalism Award in the business and economics category and the Danish Siddiqui Journalism Award in print/digital for work on the Great Nicobar infrastructure project and salt production challenges.

Readership Metrics and Influence

Scroll.in recorded approximately 7.25 million monthly visits as of August 2025, with 85.25% of traffic originating from (equating to 6.18 million visits), followed by smaller shares from the and . The site's global web ranking stood at around 34,000 during September 2025, reflecting a slight improvement from 34,625 in prior months, while it ranked #152 among Publishers worldwide. Audience demographics skew toward males (63.41%) over females (36.59%), with the largest age cohort being 25- to 34-year-olds, indicative of an urban, digitally native readership primarily in . Traffic sources emphasize direct visits and referrals, underscoring loyalty among repeat users seeking in-depth content, though exact unique visitor figures remain estimates from analytics providers like and , which rely on aggregated data and may undercount privacy-focused browsing. Compared to larger Indian digital outlets like (hundreds of millions monthly), Scroll.in's scale is niche, prioritizing quality engagement—such as longer session durations in —over mass reach. In terms of influence, Scroll.in exerts outsized impact within India's English-speaking, intellectual circles, often shaping on , , and through investigative features that garner citations in and activist contexts, despite its relatively modest . Its emphasis on "" stories has positioned it as a model for sustainable in , fostering deeper reader engagement amid broader media fragmentation, though critics argue this niche sway amplifies select viewpoints without broad representational power. The site's rising readership since its 2014 launch has paralleled growth in online news consumption in , contributing to debates on and independence, even as overall digital metrics lag behind ad-driven giants.

Broader Cultural and Political Impact

Scroll.in's emphasis on in-depth reporting and opinion pieces has positioned it as a counterpoint to outlets perceived as aligned with the ruling (BJP), thereby sustaining narratives critical of policies on , , and . For instance, its coverage of the 2019 revocation of and Kashmir's special status under Article 370 highlighted alleged concerns and communication blackouts, influencing liberal discourse and international commentary on India's democratic practices. This approach has amplified voices from affected communities, contributing to sustained opposition mobilization on issues like the Citizenship Amendment Act of 2019, where Scroll.in documented protests and legal challenges, framing them as defenses of . Critics argue that Scroll.in's selective focus exacerbates by prioritizing stories that portray as a threat to while underemphasizing security imperatives or Islamist , thus shaping an urban, English-educated elite's worldview in ways that diverge from broader electoral realities. Right-leaning analysts, including those from outlets like IndiaFacts, have accused it of fostering anti-majoritarian sentiments through curated narratives, potentially eroding in institutions by portraying as inherently virtuous regardless of . Such critiques highlight how digital platforms like Scroll.in, with their agile content strategies, have intensified echo chambers in India's fragmented media , where algorithmic rewards ideological consistency over consensus-building. Culturally, Scroll.in has advanced progressive reinterpretations of Indian traditions, such as challenging hierarchies in classical arts and promoting histories, which resonate in academic and activist circles but face backlash for perceived cultural revisionism. Its 2016 Award for rapidly scaling influence as an alternative news source underscores its role in elevating journalism's depth, yet this has coincided with broader concerns over media's contribution to societal fragmentation, as evidenced by surveys showing heightened urban-rural divides in political perceptions post-2014. Overall, while Scroll.in enriches with rigorous investigations, its impact remains confined to niche audiences, limiting transformative effects on national policy or mass opinion amid dominant television and influences.

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