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SurveyMonkey

SurveyMonkey is a leading global company specializing in online survey and form creation tools, enabling users to design, distribute, and analyze feedback for , , , and more. Founded in 1999 by brothers Ryan Finley and Chris Finley in , the company revolutionized accessible data collection by offering intuitive, web-based platforms that process over 20 million survey questions daily across millions of organizations and individuals worldwide. Headquartered in , with additional offices in , , , , and Heredia, SurveyMonkey supports operations in 16 languages and 39 currencies, serving a diverse user base from small businesses to enterprises. The platform's core offerings include customizable survey templates powered by AI, advanced analytics for insights, and enterprise solutions like SurveyMonkey Enterprise for secure, scalable feedback . Following its on the under the ticker SVMK in September 2018, the company rebranded to in to reflect its expanded focus on experience beyond surveys. In March 2023, was acquired by in a $1.5 billion all-cash deal, returning it to private ownership and valuing the business at approximately $1.5 billion. In June 2023, the company reverted to the SurveyMonkey brand name under new CEO . Under Johnson, who assumed the role in 2023, SurveyMonkey continues to innovate with features emphasizing mobile responsiveness, AI-driven question generation, and integrated customer journey optimization, powering over 93 billion questions answered historically.

History

Founding and early development

SurveyMonkey was founded in 1999 in , by brothers Ryan Finley and Chris Finley. Ryan Finley, inspired by the need for a straightforward way to collect feedback online, conceived the core idea while working in , and his brother Chris provided the technical expertise to build the platform. The company launched its inaugural web-based survey tool later that year, offering a user-friendly interface that enabled non-technical individuals and small businesses to create, distribute, and analyze surveys without requiring programming knowledge. This initial product emphasized simplicity and accessibility, charging users on a pay-as-you-go basis for survey responses to generate early revenue. Operating without external , SurveyMonkey bootstrapped its from 1999 to 2009, relying solely on from subscriptions and per-response fees to sustain operations and iterate on the product. The company achieved profitability from its outset, expanding organically through customer referrals and continuous enhancements to features like question types and reporting tools, which helped it differentiate from manual or email-dependent survey alternatives. During the mid-2000s, SurveyMonkey navigated early scaling hurdles, including constraints on server infrastructure amid rising user demand, by investing revenue into technology upgrades and maintaining a lean team in . This period of self-funded development solidified its position in the emerging online survey market, with steady user adoption paving the way for future venture investments.

Expansion and investments

In 2009, Spectrum Equity Investors and Bain Capital Ventures acquired a controlling stake of approximately 60% in SurveyMonkey from its founders for an undisclosed sum. This investment provided the capital necessary to accelerate product enhancements, such as improved survey customization and reporting tools, and to significantly expand the workforce, growing from a small team to hundreds of employees focused on scaling operations. Under the new funding and leadership of CEO , who joined in 2009, SurveyMonkey achieved several key milestones that marked its rapid scaling. In 2010, the company launched initial enterprise-oriented features, including advanced and collaboration tools, targeting larger organizations. This was followed by entry into markets in 2011 through localization efforts and partnerships to support non-English languages and compliance with regional regulations. By 2015, SurveyMonkey had grown to 10 million active users, reflecting its broadening appeal across individual and business segments. As part of its pre-IPO preparations from 2013 to 2018, SurveyMonkey invested in compliance upgrades, such as GDPR readiness and enhanced security certifications, to meet public market standards. The company also diversified revenue streams beyond basic surveys by emphasizing subscriptions and add-on services like targeting, which contributed to more stable recurring income. Internal expansions supported this growth, including the opening of offices in in 2014 to bolster European operations and in in 2014 to establish a presence in the region.

Acquisitions

SurveyMonkey began its acquisition strategy in 2010 with the purchase of Precision Polling, a Seattle-based provider of polling services that enabled quick phone-based surveys for political and purposes. This acquisition, announced on June 21, 2010, integrated mobile and voice capabilities into SurveyMonkey's platform, expanding beyond web-only surveys to reach audiences without . In 2011, the company pursued multiple deals to bolster its form-building and multimedia survey tools. On January 11, 2011, SurveyMonkey took a 49.9% stake in UK-based Clicktools, a CRM-integrated survey provider, to deepen ties with ecosystems for automated feedback in sales pipelines. On April 25, 2011, SurveyMonkey acquired Wufoo, a Y Combinator-backed online form builder, for $35 million in cash and stock, allowing users to create customizable forms for and payments. This move enhanced SurveyMonkey's offerings for non-survey applications like event registrations and . Additionally, on December 14, 2011, SurveyMonkey partnered with TPG Growth to acquire assets from MarketTools, including Zoomerang—a video survey platform—and ZoomPanel, which added 2 million panelists to its respondent network. These 2011 transactions diversified SurveyMonkey's toolkit for interactive and targeted data gathering. The mid-2010s saw acquisitions focused on international expansion and analytics. On August 5, 2014, SurveyMonkey bought Fluidware, a Canadian firm behind FluidSurveys and FluidReview, for an undisclosed amount, gaining strongholds in the Canadian market and advanced application review tools for and grant processes. This deal integrated bilingual support and compliance features for regulated industries. In May 2015, SurveyMonkey acquired Renzu, a insights platform founded by former employees. On August 4, 2015, it purchased TechValidate, a content automation platform, for an undisclosed sum, enabling users to generate like infographics from survey data. These integrations strengthened SurveyMonkey's position in content and global operations. Later acquisitions emphasized (CX) management. On March 5, 2019, SurveyMonkey acquired Amsterdam-based Usabilla for approximately $80 million in cash and equity, adding real-time website and app feedback tools to capture user sentiments during interactions. The deal closed in April 2019, with over 130 employees joining to enhance enterprise CX suites. Shortly after, on August 5, 2019, it bought GetFeedback, a San Francisco-based CX platform with integrations, for $68 million in cash and equity, completed in 2019. This acquisition unified survey data with workflows, allowing seamless feedback loops for sales and support teams. No further acquisitions have been made as of November 2025. Through these nine acquisitions, SurveyMonkey significantly expanded its product ecosystem, integrating complementary technologies for forms, video, panels, analytics, and , which collectively enhanced its scalability for users and contributed to broader by 2025.

Rebranding and ownership transitions

In September 2018, SurveyMonkey's parent company, SVMK Inc., completed its (IPO) on the under the SVMK, pricing 15 million shares at $12 each and raising $180 million. The IPO valued the company at approximately $1.5 billion on a fully diluted basis, marking a significant that provided capital for further expansion while transitioning from private ownership by investors including Spectrum Equity and TPG Growth to public markets. On June 9, 2021, SVMK Inc. rebranded to Global Inc., changing its ticker to MNTV, to reflect its evolution into a broader experience management (XM) that integrated as its survey alongside acquisitions like GetFeedback and TechValidate. The rebranding aimed to position as an "agile XM" leader, emphasizing customer feedback, employee experience, and solutions beyond traditional surveys. In November 2021, announced a $4.1 billion all-stock acquisition of , intending to combine software with XM capabilities, but the deal collapsed in February 2022 when shareholders rejected it amid concerns over valuation and strategic fit. The failure prompted activist investor pressure on both companies' boards and led to refocus on independent growth in its core XM offerings. On March 13, 2023, agreed to a $1.5 billion all-cash acquisition by a led by private equity firm (STG), including Vector Capital and FTV Capital, which closed on May 31, 2023, resulting in delisting from and a shift to private ownership. In June 2023, under new CEO , the company reverted to the SurveyMonkey brand name to leverage its established recognition and simplify its identity post-acquisition. As of November 2025, SurveyMonkey has maintained stable ownership under the STG-led consortium, with no further transitions reported, allowing focus on private equity-supported innovation in survey and XM technologies.

Products and services

Core survey and form tools

SurveyMonkey's core survey and form tools revolve around a user-friendly drag-and-drop builder that enables the creation of customizable surveys and forms without requiring expertise. Users can add and arrange questions through an intuitive , supporting a variety of question types including for single or multiple selections, open-ended comment boxes for detailed text responses, and rating scales such as star ratings, sliders, or grids to gauge opinions on a numerical or qualitative spectrum. This builder facilitates the incorporation of logic like question skipping based on prior answers, ensuring surveys remain concise and relevant to respondents. Distribution of surveys occurs through multiple channels to maximize reach, including invitations sent directly from the platform to contact lists, shareable web links or QR codes posted on websites or printed materials, embeds integrated into webpages for seamless , and social media sharing via platforms like , , and X (formerly ). All templates and resulting surveys are mobile-responsive, automatically adjusting layouts for optimal viewing on smartphones and tablets to accommodate on-the-go participation. The free Basic plan limits users to 10 questions per survey and 100 viewable responses, suitable for small-scale feedback, while paid individual plans such as ($99/month) and (starting at $39/month annually) offer unlimited questions but include response limits (e.g., 1,000 per month for and up to 40,000 per year for ), with plans providing custom high-volume capacities. Response collection is straightforward, with real-time tracking of completion rates and partial submissions to monitor progress. Core analytics provide essential processing of collected data through basic visualizations like bar charts, pie charts, and word clouds for open-ended responses, alongside filters to segment results by demographics or answer choices and compare subsets for targeted insights. Users can export in formats including for spreadsheet analysis, PDF for reports, and for further manipulation, enabling offline review without advanced statistical software. By 2025, SurveyMonkey's tools have evolved to include multilingual support, allowing automatic of elements and user-provided custom translations for questions to facilitate global distribution and inclusive .

Advanced analytics and integrations

SurveyMonkey offers advanced tools that enable users to derive deeper insights from collected data, including cross-tabulation for comparing responses across variables, statistical summaries such as averages and correlations, and AI-driven features for . As of 2025, the platform's capabilities have been enhanced through the AI Analysis Suite, which includes Analyze with —a chat-based tool allowing users to query survey data in for instant charts, summaries, and insights—and for identifying key themes in open-ended responses. categorizes textual responses as positive, neutral, or negative to gauge emotional tones quickly, while AI-powered trend detection highlights statistically significant patterns and forecasts potential response behaviors using tools like choice modeling. These features build on prior acquisitions, such as GetFeedback, to strengthen post-collection processing. For extensibility, SurveyMonkey supports over 100 native integrations with popular applications, including for CRM data syncing, for real-time notifications, for seamless collaboration, and for connecting to thousands of additional services. The platform also provides comprehensive access, enabling developers to automate custom workflows, import/export data, and embed surveys into external systems. In 2025, SurveyMonkey has placed greater emphasis on mobile-first design to accommodate the shift toward on-the-go , with approximately 60% of responses now coming through its mobile apps, which support offline mode via the SurveyMonkey Anywhere feature for uninterrupted surveying in low-connectivity environments. Security measures underpin these and capabilities, with full to GDPR since 2018 and CCPA through dedicated addendums, alongside data encryption at rest and in transit, and role-based access controls to manage permissions effectively.

Specialized solutions

SurveyMonkey offers tailored solutions designed for specific industries and use cases, building on its core survey platform to address niche needs in , , and . These specialized tools enable organizations to collect targeted feedback, analyze workflows, and drive actionable outcomes in focused domains. In , SurveyMonkey Engage provides comprehensive tools for employee feedback and development. It supports processes by facilitating multi-rater surveys that gather input from peers, managers, and subordinates to evaluate performance holistically. Pulse surveys allow for frequent, short check-ins to monitor real-time employee sentiment and engagement trends, helping HR teams identify issues early and improve retention. Additionally, the platform includes templates for performance reviews, enabling customizable assessments that align with organizational goals and promote continuous improvement in workforce culture. For customer experience management, GetFeedback delivers agile platforms optimized for post-interaction feedback and loyalty measurement. It features Net Promoter Score (NPS) surveys to gauge customer advocacy on a 0-10 scale, providing benchmarks like industry averages to track loyalty over time. Post-interaction surveys can be triggered automatically after support tickets or transactions, using logic branching to capture detailed insights without overwhelming respondents. Journey mapping capabilities integrate with CRM systems to visualize touchpoints across the customer lifecycle, allowing teams to identify pain points and optimize experiences through 60+ pre-built CX templates and text analytics. The suite equips users with advanced methodologies for and insights. Access to the SurveyMonkey panel, comprising over 335 million respondents across 130+ countries, enables targeted sampling with 200+ demographic and behavioral criteria for high-quality data collection. Conjoint-like analysis through tools helps prioritize product features by ranking preferences, supporting decisions in pricing and design. reports in concept testing compare results against industry standards, offering context for evaluating ideas like ad creatives or . Enterprise add-ons cater to high-volume users with and . Custom branding options include logos, themes, and URLs to align surveys with company identity, while white-label features remove branding entirely. Unlimited team seats facilitate across large organizations, with admin dashboards for user management and activity monitoring. Dedicated provides 24/7 premium assistance and professional services for training, ensuring seamless deployment for handling up to 500,000 responses monthly. In 2025, SurveyMonkey introduced AI-driven enhancements for behavioral insights, expanding predictive capabilities in its specialized solutions. For , AI analyzes engagement data from surveys to forecast turnover risks, enabling proactive interventions based on sentiment patterns. In , churn models use NPS and journey feedback to predict attrition, integrating with tools like for real-time alerts and retention strategies. These updates, powered by the platform's AI engine, nearly doubled the panel's global reach while improving insight accuracy through automated analysis.

Operations

Global presence and workforce

SurveyMonkey is headquartered in San Mateo, California, with key offices supporting various functions across the globe. The office focuses on research and development, while the Dublin, office serves as the hub for Europe, the , and (EMEA) operations, having opened in 2012. Additional locations include Ottawa, Canada for customer support; Amsterdam, Netherlands for customer experience; Heredia, Costa Rica for operational support, established in May 2025 as the company's first office in ; and Bengaluru, India for engineering, which opened in 2024 and plans to expand its team to 100 employees by March 2025. Other offices are located in Sydney, Australia for (APAC) activities; London, United Kingdom; and Padua, Italy for design. As of 2025, SurveyMonkey employs approximately 1,400 people worldwide. The composition includes roughly 40% in and product roles, and 30% in sales and support functions. efforts have resulted in 45% of the identifying as women, with 30% in technical roles and 32% in leadership positions; the company also reports 25% of U.S. employees from underrepresented minorities, including Black/African American, Hispanic/Latino, American Indian/Alaskan Native, Native Hawaiian/Pacific Islander, and those identifying with two or more races. Following the shift to remote work in 2020, SurveyMonkey adopted a flexible "Choice Program" allowing employees to select fully remote, in-office, or hybrid arrangements, emphasizing work-life balance and inclusivity. This approach contributed to the company's recognition as one of North America's most Inspiring Workplaces in 2025, marking the second consecutive year for the award, and a Top 10 spot in Asia for its Bengaluru office. To support international operations, SurveyMonkey maintains localized data centers, including one in the (via ) to comply with GDPR and other privacy regulations for customers, ensuring survey data, responses, and account information remain within the region. For APAC, provides multilingual support across more than 30 languages through regional offices and features, facilitating localized adaptations for markets like and .

Financial overview

SurveyMonkey's revenue grew to $480.9 million in 2022, marking an 8% increase year-over-year, primarily fueled by expansion in its sales-assisted enterprise segment, which contributed $181.3 million or approximately 38% of total revenue. Following its privatization, estimates place annual revenue at approximately $500 million as of late 2024, reflecting sustained growth in subscription-based offerings amid a shift toward enterprise adoption. The company reported a operating loss of $81.6 million in 2022, alongside a net loss of $90 million, attributed to investments in product development and sales infrastructure. Post-acquisition by (STG) in 2023, SurveyMonkey implemented cost optimizations through streamlined operations and reduced overhead. SurveyMonkey employs a tiered model to cater to diverse user needs, starting with a Basic plan for essential survey creation and limited responses. Paid options include at $30 per user per month (billed annually), offering advanced features and 50,000 responses per year; Premier at $92 per user per month, with unlimited responses, advanced , and priority ; and custom for large-scale deployments with unlimited features and dedicated . Individual plans are available starting at $99 per month for . Approximately 70% of revenue derives from these paid plans, underscoring the shift from to subscriptions. Prior to its 2018 , SurveyMonkey raised over $315 million in venture funding across multiple rounds, supporting early product development and market expansion from investors including TPG Growth, Spectrum Equity, and . The 2023 STG-led acquisition, valued at $1.5 billion in an all-cash transaction, provided substantial capital that was utilized for debt reduction and increased investments in , enabling enhanced platform capabilities post-privatization. Looking to 2025, SurveyMonkey is emphasizing -driven monetization through new features like the AI Analysis Suite and prompt-based survey generation, launched in September 2025, positioning the company for continued revenue growth via premium integrations and enterprise upsell opportunities.

Leadership

Executive team

As of November 2025, SurveyMonkey's executive team is led by , who has been in the role since June 2023. Johnson joined the company in 2022 as interim Chief Marketing Officer before ascending to CEO, overseeing the rebranding back to SurveyMonkey following its acquisition and guiding overall strategy and growth initiatives. A graduate with a B.A., his prior experience includes serving as CEO of LaneOne, Executive Vice President and General Manager at Interactive, President of Wolfgang’s Vault, and an investment banker at JPMorgan. Under his leadership, the company has stabilized post-acquisition operations and advanced its AI integrations, such as expansions to AI-generated survey tools powered by models like GPT-3. Chief Product Officer Meera Vaidyanathan joined in June 2025, bringing expertise in product strategy and innovation, particularly in AI-driven solutions. She oversees the development of mobile and AI-enhanced features, focusing on customer-centric enhancements to SurveyMonkey's core offerings. Vaidyanathan holds an M.A. from the and an M.B.A. from ; her previous roles include Global Vice President of Product Management and Design at , Director of Product Management at (where she led strategy for low- and no-code products), and senior product leadership at TenMarks Education and HotChalk. At , she contributed to AI-powered customer intelligence platforms that improved contact center experiences. Chief Diversity and Social Impact Officer Antoine Andrews joined in 2021. He leads initiatives focused on diversity, equity, inclusion, and social impact, drawing from prior roles as Chief DEI Officer at Year Up and DEI positions at , , and . Andrews holds a from Rutgers-Newark. Chief People Officer Becky Cantieri joined in 2011. She oversees , , and employee experience, with previous experience including over 11 years in at and 8 years at . Cantieri earned a B.A. from and an M.B.A. from . In November 2025, Katie Miserany was appointed Chief Communications Officer and Global Head of , a role that encompasses driving the company's global brand strategy, storytelling, and partnerships. She joined SurveyMonkey in 2019 and has previously held positions at Worthwhile Digital, the Foundation, and RelateIQ. A graduate of the with a B.A., Miserany has emphasized foundational strategies to avoid "random acts of ," leveraging SurveyMonkey's tools for targeted to support small and medium-sized business growth. Her leadership has strengthened communications functions amid the company's focus on and innovations. Also appointed in November 2025, Sabrina Leblanc serves as Senior Vice President of Sales and , responsible for global sales, customer support, and professional services teams to enhance post-sales experiences, particularly for clients. She joined in 2014, with earlier experience at Fluidware and , and holds a from the . Leblanc has driven the adoption of AI-powered programs in customer success strategies, contributing to improved and scaling usage through integrated solutions. SVP, and Michelle Leung joined in 2021. She manages legal affairs, compliance, and , with over 7 years at in legal roles and prior practice at Wilson Sonsini and . Leung holds a J.D. from UC Law and a B.A. from UC Berkeley. Robin Ducot, who joined in 2017, manages engineering, AI development, infrastructure, and teams. She earned a B.S. in from the , and previously served as Senior Vice President of Engineering at and Vice President at . Ducot has scaled engineering operations and implemented agile frameworks to support SurveyMonkey's technological backbone. In 2025, she was recognized as one of the Top 50 Women Chief Technology Officers by Women We Admire and included in the Top 100 Executive Women in Tech to Watch by WomenTech Network.

Governance and strategic direction

Following its acquisition by a consortium led by (STG) in 2023, SurveyMonkey operates as a , with governance shaped significantly by STG's oversight. This private status has reduced the frequency of public financial disclosures compared to its prior public listing, allowing greater emphasis on long-term value creation rather than short-term quarterly pressures. Governance practices at SurveyMonkey prioritize environmental, social, and governance (ESG) principles, as outlined in its annual reports and initiatives. The company's 2023 ESG Report highlights commitments to social impact, including the SurveyMonkey Contribute program, which enables users to donate to nonprofits through surveys and has facilitated over $17 million in contributions (from 2011 to 2024) since inception. In 2025, these efforts extend to enhancing survey accessibility for nonprofits, with features like screen reader compatibility and multilingual support in 16 languages to broaden reach for underserved organizations. Strategic priorities in 2025 center on a go-to-market () model combining direct with strategic partnerships to customer acquisition across segments. serves as a core differentiator, with new AI-powered tools for survey design, analysis, and insights launched to streamline user experiences and reduce bias in data collection. Expansion into emerging markets includes the opening of a new office in in May 2025, marking the company's first physical presence in and supporting over 19,000 paying in the region. Key initiatives underscore this direction, including the 2025 CuriosityCon virtual summit, which gathered industry leaders from companies like and to share feedback strategies and thought leadership on and HR insights. SurveyMonkey has also committed to ethical AI use in surveys through principles emphasizing data privacy, customer control, fairness, and to ensure responsible deployment across its .

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