Up 2 Me
Up 2 Më (stylized as Up 2 Më) is the debut studio album by American rapper and singer Yeat, released independently on September 10, 2021, through the label TwizzyRich. Consisting of 22 tracks with a total runtime of 56 minutes and 39 seconds, the project marks Yeat's first full-length album following several mixtapes and EPs, and features production centered on hard-hitting electronic beats layered with themes of drug use, newfound wealth, and relationships.[1][2] It includes one guest appearance by rapper SeptembersRich on the track "Out thë way."[3] The album's lead single, "Gët Busy," was released on September 1, 2021, and quickly went viral on platforms like TikTok, propelling Yeat's rising profile in the rage rap subgenre.[2] This success directly contributed to Yeat securing a one-million-dollar record deal with Interscope Records shortly after the album's release, positioning Up 2 Më as his final independent project.[2] Influenced by melodic trap artists such as Playboi Carti and Young Thug, the album showcases Yeat's signature style of Auto-Tune-drenched vocals, infectious ad-libs, and futuristic soundscapes that blend hip-hop with electronic elements.[4] Upon release, Up 2 Më received positive attention for its energetic production and Yeat's charismatic delivery, with critics noting its role in establishing him as a key figure in the emerging rage rap movement.[5] Commercially, it debuted at number 183 on the US Billboard 200 chart in January 2022, selling 5,000 album-equivalent units, before climbing to a peak position of number 58, marking Yeat's first entry on the ranking.[2] Tracks like "Morning mudd" and "Rokstar" highlight the album's exploration of fame, substance use, and personal excess, contributing to its cult following among fans of experimental hip-hop.[4]Background
Development
Yeat began developing Up 2 Më amid rapid growth in his independent career during early 2021, following the release of his mixtape Alivë in April and 4L in June, which helped establish his signature rage rap sound characterized by futuristic production and auto-tuned flows.[6] The project's conception built on this momentum, with Yeat teasing material through social media snippets and aiming to expand his underground buzz into a full-length debut.[7] By mid-2021, Yeat's rising profile, fueled by viral tracks like the snippet for "Gët Busy" shared on Instagram, attracted major label attention.[8] A pivotal boost came from Drake's public co-sign in late August 2021 during the rollout of his album Certified Lover Boy, where Drake praised Yeat's potential and shared a photo together in Houston, accelerating the project's visibility just weeks before its September release.[9] The viral success of "Gët Busy" and the album directly contributed to Yeat securing a one-million-dollar one-album deal with Interscope Records shortly after the September 10, 2021, release, positioning Up 2 Më as his final independent project under TwizzyRich.[2] In a pre-release interview, Yeat described the album as a step toward "leveling up," emphasizing his focus on high-energy beats and themes of wealth and excess to capture his evolving persona.[7]Recording
The recording of Up 2 Më took place throughout 2021 as an independent project under Yeat's TwizzyRich imprint.[10] As a self-taught producer and recording artist, Yeat handled much of the process independently, utilizing a production template inspired by fellow artist Weiland to craft the album's signature electronic and rage-influenced beats.[10] He recorded vocals without an engineer, capturing sessions in a straightforward manner that aligned with his improvisational style.[10] Yeat's approach emphasized freestyling over written lyrics, often completing verses in single takes lasting around 30 seconds during initial runs.[11] This rapid workflow allowed him to generate material quickly; he later reflected on having accumulated over 16,000 unfinished songs across his hard drive from such sessions, with full tracks typically finalized in 10 to 20 minutes.[12] The creative environment was influenced by his use of ecstasy at the time, which shaped the album's high-energy, euphoric tone and themes of altered states.[11] While Yeat produced the majority of the beats himself, select tracks involved contributions from collaborators like BNYX and Helluva, who helped refine the sound during mixing stages.[2] The process reflected his fluid, mood-driven routine: "Whenever I feel like recording, I just record," as he described in discussions of his early career methods.[10] This unpolished, instinctive method contributed to the album's raw appeal, culminating in its 22-track release on September 10, 2021.Composition
Musical style
Up 2 Më exemplifies the rage rap subgenre of hip-hop, characterized by aggressive, high-energy beats and distorted, melodic vocal deliveries that evoke a sense of chaotic euphoria. The album's sound draws heavily from the trap tradition but amplifies it with futuristic, pyrotechnic-like production elements, creating tracks that build tension through layered synths and pulsating 808 bass before exploding into climactic drops. This approach aligns the project with the explosive aesthetic of Playboi Carti's Whole Lotta Red, emphasizing relentless momentum over traditional verse-chorus structures.[13] Yeat's vocal performance is a cornerstone of the album's style, employing heavy Auto-Tune to warp his voice into a hypnotic, otherworldly timbre that ranges from laid-back croons to piercing screeches. On songs like "Turban," he delivers wailing ad-libs over rippling bass, while "Ya Ya" highlights rippling low-end grooves paired with euphoric hooks, evoking the melodic experimentation of Travis Scott. These elements contribute to a psychedelic, immersive quality, blending reckless bravado with subtle introspection in the lyrics.[13] The production, credited to over 20 contributors, fuses influences from mid-2010s trap innovators, including the hazy, drug-fueled atmospheres of Future's DS2 and the raw, drill-adjacent energy of Chief Keef and Young Thug's early collaborations with producers like Young Chop. This results in an infectious yet unconventional palette of fuzzy synth leads, distorted effects, and booming percussion that prioritizes vibe and replayability, setting Up 2 Më apart in the evolving rage rap landscape.[13]Production
Up 2 Më was produced by a team of over 20 contributors, resulting in a cohesive yet varied sound dominated by rage rap aesthetics.[13] The beats emphasize explosive electronic elements, including rippling bass thuds and hard-hitting synths that evoke the chaotic energy of Playboi Carti's Whole Lotta Red, while drawing from the trap foundations of Future's DS2 by Metro Boomin and Southside.[13] This production approach supports Yeat's Auto-Tune-saturated delivery, creating an "alien rap" vibe through layered, futuristic textures.[4] Key tracks highlight specific production choices, such as the lead single "Gët Busy," crafted by Flansie and Skimayne with pulsating synths and 8-bit drum patterns that propelled its viral success on TikTok.[8] Similarly, "Bak on ëm" incorporates bell accents and a gritty, piano-driven undercurrent reminiscent of Young Chop's early work on Chief Keef's mixtapes.[13] The album's engineering focuses on spatial effects and reverb to amplify its immersive, club-ready feel, though some critiques note the beats occasionally fall into repetitive patterns despite the extensive collaborator list.[13] Overall, the production prioritizes high-energy, video game-inspired sonics—rich in chiptune-like drums and distorted bass—to underscore themes of excess and bravado, marking Yeat's transition to major-label polish under Interscope Records.[4]Promotion
Singles
"Gët Busy" served as the lead single from Yeat's debut studio album Up 2 Më, released on September 1, 2021, independently via TwizzyRich. The track, produced by Flansie and Skimayne, features pulsating electronic beats and Yeat's auto-tuned delivery, embodying the rage subgenre of trap music. It quickly gained traction online prior to the album's launch, driven by a viral snippet Yeat shared on Instagram that amassed significant buzz within the hip-hop community and spread widely on TikTok.[14][8]) The single helped build anticipation for Up 2 Më, contributing to the album's immediate streaming success upon its September 10, 2021, release and aiding Yeat in securing a record deal with Interscope Records shortly after. By late 2021, "Gët Busy" had accumulated millions of streams on platforms like Spotify, where it remains one of Yeat's early breakthrough tracks with over 196 million plays as of 2025. No additional singles were officially released from the album, though several tracks, such as "Rokstar," received promotional pushes through social media and playlists.[15]Music videos
The lead single from Up 2 Më, "Gët Busy", was accompanied by an official music video released on August 29, 2021, via Yeat's YouTube channel.[14] Shot and edited by Satch Films and Jack Rottier, the video features Yeat delivering his performance in a series of dynamic, high-contrast scenes that align with the track's energetic rage style, including fast-paced cuts and futuristic aesthetics.[16] By November 2025, the video had accumulated over 47 million views, significantly aiding the song's viral spread on TikTok and contributing to Yeat's breakthrough. No additional official music videos were produced for other tracks from the album. Upon its release on September 10, 2021, several songs such as "Monëy so big", "Swërved It", and "U could tëll" received official audio visualizations on YouTube, serving as promotional visuals rather than full narrative videos.[17][2] These uploads emphasized the album's electronic beats and Yeat's ad-lib-heavy delivery, but lacked the cinematic production of the "Gët Busy" video.Critical reception
Reviews
Upon its release, Up 2 Më received limited critical attention but garnered mixed praise for its innovative approach within the rage rap subgenre. Pitchfork reviewer Alphonse Pierre described the album as a standout amid a wave of derivative rage projects, highlighting Yeat's ability to bend his voice in creative, non-gimmicky ways reminiscent of Future and Travis Scott, which lent emotional depth to tracks like "Turban" and "Ya Ya." Pierre noted the euphoric builds in standout songs such as "Hëy," crediting Yeat's melodic style for elevating the project's energy beyond typical trap conventions.[13] However, the review pointed to significant shortcomings in the production, with over 20 producers contributing yet delivering largely formulaic beats that failed to match Yeat's vocal innovation. Pierre criticized the lyrics as often simplistic and drug-focused, though occasional moments of genuine emotion provided contrast, ultimately positioning Up 2 Më as solid but not revolutionary in a crowded field. The album was scored 6.7 out of 10, reflecting its potential tempered by inconsistency.[13]Accolades
Upon its release, Up 2 Më garnered recognition in year-end compilations for its innovative contributions to the rage subgenre of hip-hop. It received an honorable mention in Slant Magazine's list of the 15 best hip-hop albums of 2021, highlighting its role in advancing experimental trap sounds amid a diverse field of releases.[18] It was also included in The Washington Post's list of the best albums of 2021 (ranked #9), praised for its "artfully smeared rhymes and a surplus of ring-a-ding-ding-dong."[19]Commercial performance
Album sales
Up 2 Më entered the US Billboard 200 at number 183 in the chart issue dated January 22, 2022, selling 5,000 album-equivalent units and marking Yeat's debut entry on the ranking four months after the album's release.[2] The project re-entered the chart the following week and peaked at number 58 on the February 5, 2022-dated tally, driven primarily by streaming activity.[20][21] While initial pure sales were limited due to its independent rollout under TwizzyRich, the album's commercial performance has been bolstered by robust digital consumption. The project has garnered over 1.5 billion streams on Spotify as of November 2025.[22] The project has not received any RIAA certifications for the album as a whole, though several singles from it, such as "Gët Busy," have achieved gold status individually.Singles charts
The lead single from Up 2 Më, "Gët Busy", released on September 1, 2021, gained significant traction through viral usage on TikTok, helping propel Yeat's rising profile in the rap scene, though it did not chart on the Billboard Hot 100.[10] The track's electronic production and Yeat's signature rage style contributed to its online momentum ahead of the album's release.[23] "Monëy so big", another key track from the album, marked Yeat's first entry on the Billboard Hot 100, debuting and peaking at number 95 during the chart week of April 2, 2022.[24] The song's popularity surged via TikTok trends, emphasizing themes of wealth and success over a glitchy, high-energy beat produced by Trgc and Nest.[25]| Chart (2022) | Peak Position |
|---|---|
| US Billboard Hot 100 | 95 |
Track listing and personnel
Track listing
The album Up 2 Më consists of 22 tracks, released as a digital album on September 10, 2021.[26]| No. | Title | Length |
|---|---|---|
| 1 | Cmon | 1:42 |
| 2 | Morning Mudd | 2:24 |
| 3 | Got Rich | 2:01 |
| 4 | Lët Ya Know | 2:33 |
| 5 | Stayëd Tha Same | 2:35 |
| 6 | Gët Busy | 2:37 |
| 7 | Rokstar | 2:13 |
| 8 | Trëndy Way (featuring SeptembersRich) | 3:20 |
| 9 | Swërved It | 2:17 |
| 10 | Ya Ya | 2:18 |
| 11 | U Could Tëll | 2:28 |
| 12 | Factz | 2:41 |
| 13 | Bak On ëm | 2:00 |
| 14 | Hëy | 2:37 |
| 15 | Turban | 2:35 |
| 16 | Twizzy Rich | 2:41 |
| 17 | Told Ya | 3:08 |
| 18 | Monëy So Big | 2:40 |
| 19 | Deservë It | 1:50 |
| 20 | Kant Changë | 2:10 |
| 21 | Callin Më | 2:35 |
| 22 | Lying 4 Fun | 5:03 |
Personnel
The personnel for Up 2 Më consists primarily of American rapper Yeat (born Noah Olivier Smith), who performs all lead vocals and contributes production to multiple tracks, including "Bak on ëm". The album includes a single guest appearance by fellow rapper SeptembersRich, who provides featured vocals on "Trëndy Way".[2] Production duties are shared among a diverse group of 29 producers, reflecting the album's experimental rage and trap sound, with Yeat co-producing several beats alongside them. Key producers and their notable contributions include:| Track | Producers |
|---|---|
| 1. "Cmon" | Flansie, Skimayne |
| 2. "Morning Mudd" | Bugz Ronin |
| 3. "Got Rich" | F1LTHY, Lucian |
| 4. "Lët Ya Know" | Bred |
| 5. "Stayëd Tha Same" | BNYX, Snapz |
| 6. "Gët Busy" | Flansie, Skimayne |
| 7. "Rokstar" | Based1 |
| 8. "Trëndy Way" (feat. SeptembersRich) | Aye Majin, artist |
| 9. "Swërved It" | F1LTHY |
| 10. "Ya Ya" | Lukrative |
| 11. "U Could Tëll" | BNYX |
| 12. "Factz" | Rio Leyva |
| 13. "Bak On ëm" | Yeat, Rio Leyva |
| 14. "Hëy" | Snypes |
| 15. "Turban" | Gokami |
| 16. "Twizzy Rich" | Pink |
| 17. "Told Ya" | Nest |
| 18. "Monëy So Big" | UpMadeIt |
| 19. "Deservë It" | Starboyrob |
| 20. "Kant Changë" | SubZeroSwiz |
| 21. "Callin Më" | BNYX, numbernine, snypes |
| 22. "Lying 4 Fun" | Trgc |
Charts
Weekly charts
Up 2 Më entered the US Billboard 200 four months after its September 2021 release, debuting at number 183 on the chart dated January 22, 2022.[31] The album subsequently climbed the chart, reaching its peak position of number 58 on the chart dated February 19, 2022.[32] It spent a total of 26 weeks on the Billboard 200, marking Yeat's first entry on the ranking.[33]| Chart (2022) | Peak position |
|---|---|
| Canadian Albums (Billboard) | 81 |
| Lithuanian Albums (AGATA) | 75 |
| US Billboard 200 | 58 |
| US Top R&B/Hip-Hop Albums (Billboard) | 31 |
Year-end charts
"Up 2 Më" achieved modest year-end chart placement following its delayed entry onto major rankings in early 2022, reflecting sustained streaming and sales momentum from its independent release the prior year.[37]| Chart (2022) | Position |
|---|---|
| US Billboard 200 | 175 |
| US Top R&B/Hip-Hop Albums (Billboard) | 72 |