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Mac Mall

Jamal Rocker (born June 14, 1975), known professionally as Mac Mall, is an American rapper from the Crestside neighborhood of , who emerged as a key figure in Bay Area during the early . Mall gained prominence with his debut album Illegal Business? in 1993, recorded as a teenager under the guidance of Khayree and reflecting the gritty realities of Vallejo's street life, including local crime waves that shaped the area's cultural output. His follow-up, (1996), marked his commercial peak, solidifying his role in elevating Northern California's rap scene alongside contemporaries like through raw, independent styles emphasizing regional pride and unfiltered narratives of urban survival. Over two decades, Mall has released more than a dozen solo albums, including Illegal Business? 2000 (1999) and later works like MACnifacence (2014), maintaining a prolific output rooted in Bay Area traditions while navigating label shifts and independent ventures. His lyrics often draw from personal experiences in a high-crime environment, such as the Crestside's history of bank heists, which informed his early thematic focus without direct personal implication in legal troubles.

Early Life and Background

Childhood and Upbringing in Vallejo

Jamal Rocker, professionally known as Mac Mall, was born on June 14, 1975, in Vallejo, California. He spent his early years in the Crest Side (also known as Country Club Crest) neighborhood of North Vallejo, a predominantly working-class area marked by economic challenges and limited opportunities. Rocker's family had roots in , which contributed to his distinctive southern-inflected drawl, and he is a cousin to fellow Vallejo rapper , whose familial ties exposed him to local musical influences from a young age. The family's impoverished circumstances fostered a stressful environment, leading Rocker to develop a vocal stutter attributed to early-life pressures, a condition that persisted until his teenage years. His mother worked as a babysitter for community figures, including local DJ and promoter Ceese, providing indirect early exposure to the area's burgeoning and entertainment scenes. During his childhood and adolescence, Rocker attended Hogan High School in Vallejo but prioritized street activities over academics, reflecting the pull of the neighborhood's gang-influenced culture and survival dynamics. At around age 13, he discovered as an outlet, practicing extensively in isolation; this not only honed his skills but also alleviated his stutter, as the rhythmic flow allowed pent-up expression to emerge fluidly. Surrounded by pioneers like and producer Khayree Walker in the , Rocker's youth immersed him in Vallejo's raw, independent ecosystem, setting the stage for his rapid entry into recording by age 15. His parents initially resisted his musical pursuits, citing concerns over , drugs, and instability in the industry.

Initial Involvement in Rap

Mac Mall, born Jamal Rocker, began engaging with rap music around age 13 as a means to address a severe childhood stutter that had hindered his speech. The rhythmic flow of eliminated the stutter during performance, and consistent practice gradually reduced it in daily conversations, providing both therapeutic relief and an entry into the local scene. Initially lacking solo confidence, he joined a in Vallejo's North Side, known as the , where he honed his skills amid the emerging Bay Area underground. Early mentorship came from fellow Vallejo rapper , a key figure in the region's independent rap circuit, who produced Mall's initial demo tape and influenced his style through collaborations. This demo caught the attention of Khayree Shaheed after being shared by Ceese, a family friend and local DJ, leading to a signing with Khayree's Young Black Brotha Records. As a minor, Mall's parents co-signed the contract, enabling him to record his debut album, Illegal Business?, at age 15 in sessions that captured the raw street narratives of Vallejo's Crestside. These foundational steps positioned him within the broader Bay Area network, including familial ties to and , though his breakthrough relied on grassroots demos and local production rather than immediate major-label access.

Musical Career

Debut and Early Releases (1993–1995)

Mac Mall released his debut album, Illegal Business?, on July 13, 1993, through Young Black Brotha Records, at the age of 15. The project marked his entry into the Bay Area rap scene as the label's inaugural artist, following a signing prompted by producer Khayree's discovery of Mall's demo tape—produced by fellow Vallejo rapper —and a subsequent live studio session where Mall freestyled the album's . Khayree handled duties across most tracks, incorporating elements like guitar on select cuts and scratches from DJ Tech 9, while additional contributions came from producers such as Brotha Luv and . The album featured early singles including "Sic Wit Tis," which introduced Mall's style to audiences, and "Ghetto Theme," for which the music video was directed by . These tracks highlighted Mall's youthful bravado and street-oriented lyricism, drawing from Vallejo's Crest Side environment, with guest appearances from , Ray Luv, and vocalist Eboni Foster on the title track. Recorded while Mall was in 11th grade, Illegal Business? propelled him to perform at shows across the during this period. No further full-length albums followed immediately, but the debut established Mall's foundation in , with its 16 tracks emphasizing themes of hustling and local pride amid the early Bay Area sound. The release occurred amid a burgeoning independent rap ecosystem in , where Mall's precocious output contrasted with the era's dominant narratives from .

Mid-1990s Success and Challenges (1996–1998)

In 1996, Mac Mall signed a distribution deal with Relativity Records, which facilitated the release of his second studio , Untouchable, on April 23. The album marked his major-label debut and achieved his highest commercial performance, peaking at number 35 on the chart and number 6 on the Top R&B/Hip-Hop Albums chart. It featured production primarily by Mike Mosley and Khayree, with standout singles including "Get Right," which became his most recognized track and topped niche rap charts in May 1996. These releases solidified Mac Mall's role in elevating Vallejo's mobb music style within the Bay Area rap scene, building on his independent debut. Amid this peak, Mac Mall faced personal and professional hurdles tied to the violent environment of the local rap community. Early in 1996, associate rapper was shot multiple times in a drive-by incident in Vallejo, surviving but highlighting the perils surrounding the scene. Additionally, his mentor DJ Cease was killed in an unrelated incident around the same period, contributing to emotional and logistical strains during the promotion of . By 1997 and 1998, Mac Mall's output slowed significantly, with no full-length albums or major singles released under Relativity, signaling a post-Untouchable lull in momentum. This hiatus, lasting until his independent return in 1999, reflected broader challenges in sustaining major-label support amid shifting West Coast rap dynamics and internal label priorities. Despite the earlier success, these years underscored the volatility of early-career breakthroughs in an industry prone to rapid fades for regional artists.

Later Albums and Shifts (1999–2005)

Following the relative commercial peak of his mid-1990s work, Mac Mall transitioned to releases under his newly founded Sesed Out Records , beginning with Illegal Business? 2000 in 1999. This album served as a sequel to his debut, featuring updated production on tracks originally recorded earlier, with contributions from producer Khayree, and was distributed through Don't Give Up Productions in association with Young Black Brotha . The project maintained his signature style rooted in Bay Area street narratives but lacked major promotion, reflecting a shift toward self-managed output amid declining interest in Vallejo-specific sounds. In 2001, Mall released Immaculate on Sesed Out Records, marking a notable thematic pivot toward spiritual and redemptive content, as he grappled with integrating religious beliefs into his persona. Tracks like "Mac Jesus" and "" explicitly referenced Christian imagery and personal salvation, produced primarily by Khayree and Femi Ojetunde, diverging from pure street bravado while retaining influences. Critics noted this as an attempt to evolve beyond earlier , though it remained with no significant chart presence. Mall reverted to core mack/pimp motifs with Mackin' Speaks Louder Than Words on , 2002, emphasizing boastful street hustling and features from artists like Big Spyke and across 15 tracks of speaker-heavy beats. Released independently, the underscored his persistence in Bay Area gangsta traditions without broader commercial breakthroughs, aligning with a period of label autonomy but limited distribution reach. By 2005, Mall aligned with the rising Thizz Entertainment imprint—founded by fellow Bay Area rapper —for Thizziana Stoned and the Temple of Shrooms, his first release on the label after four years without a solo project. This move signaled a strategic shift toward the burgeoning subgenre's party-oriented, ecstasy-referencing aesthetics, though Mall's veteran status positioned it as a bridge between his G-funk origins and the newer Vallejo sound. The album featured 16 tracks focused on hedonistic themes, distributed amid Thizz's growing regional influence post-'s 2004 passing.

Independent Era and Recent Work (2006–present)

Following his departures from major and mid-tier labels in the mid-2000s, Mac Mall resumed operations primarily through his independently owned Young Black Brotha Records, focusing on self-produced projects that emphasized Bay Area rap aesthetics with reduced commercial pressures. In 2006, he released Thizziana Stoned and the Temple of Shrooms, a 16-track album incorporating psychedelic and party-oriented themes reflective of the lingering movement influence. This marked a shift toward more experimental, label-controlled output without external distribution demands, allowing Mall to experiment with production and guest features from regional affiliates. The saw a resurgence in output, with Mall reuniting with longtime producer Khayree for The Rebellion Against All There Is on April 17, 2012, via Thizzlamic Records in collaboration with Young Black Brotha; the album featured tracks addressing personal and street-level resilience, distributed in limited CD runs. Subsequent releases included Return of the Mac in 2013, Mac to the Future and Macuscript Vol. 1 in 2014, and Legal Business? in 2015, each self-released and centering on introspective lyrics about career longevity and Vallejo's cultural grit, often with minimal promotion beyond digital platforms and local circuits. These projects maintained Mall's core style of mobb music but incorporated modern tweaks, such as trap-infused beats, while avoiding mainstream crossover attempts. Into the 2020s, Mall continued sporadic independent collaborations, notably partnering with Houston rapper E.S.G. for Dippin & Swaggin in 2022, blending West Coast and Southern trap elements in a nod to enduring regional alliances. He remains active in live performances, including a 2025 appearance with a live band at Yoshi's in Oakland on August 10, and offers booking for shows, verses, and hosting through his management contacts, sustaining his presence in the Bay Area rap ecosystem without major label involvement.

Musical Style and Themes

Influences from Bay Area Scene

Mac Mall's development as a rapper drew substantially from the Vallejo rap ecosystem, where familial and communal ties amplified local precedents in street-oriented lyricism and funk-infused production. As cousins, he regarded as the "king of Vallejo rap," positioning himself as the "prince" in that lineage, with E-40's drawling delivery and entrepreneurial approach to independent releases informing Mall's own emphasis on authentic, unpolished narratives of Crestside life. This influence manifested in Mall's adoption of a similar vocal , blending Southern roots with Bay Area grit, as evident in his early tracks that echoed E-40's blend of bravado and regional slang. The immediate Vallejo scene, spearheaded by figures like , further molded Mall's style through direct mentorship and shared aesthetics of playful yet menacing "mobb music." produced Mall's initial four-track demo and collaborated on cuts like "Pimp Shit" from Mall's debut Illegal Business?, exposing him to Dre's innovative flows and precursors that prioritized energy over East Coast rigidity. Mall cited Dre's album Young Black Brotha as a pivotal influence, alongside earlier local pioneer The Mac, fostering his rapid-fire delivery honed to overcome a childhood stutter. Broader Bay Area elements, including 's pimp-rap templates and producer Khayree's bass-heavy funk keyboards, provided the sonic foundation for Mall's work, capturing the region's independent spirit and resistance to mainstream homogenization. Khayree's role in Mall's signing to Young Black Brotha Records at age 15 encapsulated this, channeling Vallejo's street essence into albums that prioritized local authenticity over national trends. These influences coalesced in Mall's lyrical focus on hustling and resilience, distinguishing his output within the mobb music genre that , , and contemporaries helped pioneer.

Lyrical Content and Production

Mac Mall's lyrical content predominantly revolves around themes of street hustling, ing, gangsta bravado, and territorial dominance, emblematic of Bay Area "mobb music" that emphasizes raw authenticity over intricate . Tracks like the title cut from Return of the Mac (2013) feature boasts of violent reprisals against adversaries and assertions of comeback dominance, underscoring a confrontational persona rooted in Vallejo's gritty environment. His verses often glorify pimp archetypes, with explicit references to maintaining control over women—derisively termed "breezies" or "hoes"—through short leashes and unyielding discipline, as heard in lines from The Rebellion Against All There Is (2012). While critics note the predictability of such motifs, Mall's delivery is commended for its immaculate rhetoric, unique flow, and instinctive sharpness, evoking the hard-edged intensity of or without prioritizing metaphor over direct narrative. Occasional departures include familial tributes, such as odes to his mother akin to Tupac's "," blending sentiment with underlying toughness in tracks like "Young Haskell" from Mackin Speaks Louder Than Words (). Overall, Mall's lyrics prioritize lived experience and regional bravado, eschewing complexity for visceral appeal that resonates in independent circles. Production on Mall's seminal works, especially his 1993 debut Illegal Business recorded at age 15, was spearheaded by Khayree, a producer renowned for crafting gold-standard beats that fuse smooth, bass-heavy grooves with flourishes and guitar swirls. Khayree's home-based setup, incorporating custom mixing, yielded a consistent, banging Bay Area sound—characterized by sensual undertones and relentless momentum—that propelled the album's 75-minute runtime without fatigue, elevating Mall's raw flows into cinematic territory. This style, dubbed "mobb music," contrasts G-funk's synth dominance with more organic, hypnotic layers tailored to Northern California's independent ethos, as evidenced in standout beats for "It's All Good." Later projects retained similar minimalism but shifted toward self-production or collaborations, maintaining emphasis on trunk-rattling bass and street-ready minimalism over polished polish.

Associations and Collaborations

Key Partnerships

Mac Mall established his initial key partnership with producer Khayree through Young Black Brotha Records, signing a deal at age 15 in 1993 after Khayree heard a demo tape produced by Mac Dre. This collaboration resulted in the release of his debut album Illegal Business? that year, with Khayree providing production on tracks including the title song, recorded during their first studio session. A formative musical alliance formed with Vallejo rapper , who mentored Mall in his early career on the Crest Side and produced his breakthrough demo; their joint work included Dre's feature on "Pimp Shit" from the 1993 debut. Mall later acquired ownership of Young Black Brotha Records, using it to produce his own albums and those of associates. Familial ties as cousins to facilitated collaborations such as the 1995 track "Dusted 'N' Disgusted" on E-40's , featuring contributions from 2Pac and Spice 1. Separately, 2Pac directed the video for Mall's "Ghetto Theme" in 1993 and extended informal mentorship during that period. Mall pursued a major-label partnership with Relativity Records in 1996, which distributed his second album Untouchable, his highest-charting release. He sustained a production relationship with Tone Capone across projects, including beats on Untouchable and the 2010 album Mac to the Future, where Capone handled the opening track "I Don't Get Mad." Recurring features with Too $hort highlighted broader Bay Area synergies, notably on "Nuthin But Love" from the 1990s 4080 Compilation Vol. II and "Out of Range" from Mac Dre's posthumous releases.

Role in Broader Bay Area Rap

Mac Mall contributed significantly to the Bay Area rap scene through his pioneering role in Mobb Music, a subgenre defined by slow, menacing beats with heavy bass, ominous synths, handclaps, and drums that captured the region's insular street dynamics and contrasted with smoother styles. Emerging from Vallejo in the early , his music emphasized raw depictions of drug trade, turf conflicts, and independent entrepreneurship, helping to authenticate Northern California's identity amid national dominance by acts. This sound, popularized alongside figures like , provided a foundational template for localized, high-stakes narratives that influenced the energetic evolution toward in the mid-2000s. His 1995 debut album Illegal Business, released on Relativity Records after signing at age 15, exemplified Mobb Music's gritty with tracks like "Ghetto Theme," which resonated deeply in the Bay Area for its unfiltered portrayal of urban survival and became a regional staple. By bridging early independent labels like Young Black Brotha with major distribution, Mall elevated Vallejo's visibility within the broader scene, fostering a DIY that empowered subsequent artists to prioritize regional slang, production, and themes over mainstream assimilation. This positioned the Bay Area as a resilient for variants, distinct for their chip-on-the-shoulder regionalism and resistance to external trends. Mall's longevity, spanning from 1990s anthems to later independent releases, underscored the scene's emphasis on authenticity over commercial polish, indirectly shaping hyphy's party-infused aggression by rooting it in prior precedents of bass-driven menace and communal storytelling. His collaborations and endorsements from peers like Too $hort and Tupac further embedded him as a connective figure, amplifying Vallejo's contributions to the Bay's collective push for national recognition during a period when the region was often overshadowed.

Controversies and Beefs

Disputes with Peers

One notable dispute in Mac Mall's career involved fellow Vallejo rapper during the mid-1990s, arising from 's perception that Mac Mall and Khayree provided insufficient support during his sentence for bank robbery-related charges, which lasted from 1992 to 1996. addressed the issue directly in his 1996 diss track "Mac Stabber," where he accused Mac Mall of abandoning loyalties and failing to reciprocate earlier camaraderie in the Crestside scene, including lines referencing personal visits and perceived betrayals. Mac Mall did not release a response , though community discussions speculated on tracks like "Bay Burya" as potential counters; the conflict remained verbal and localized within Vallejo's competitive environment. The two reconciled by the early , as evidenced by their collaborative album Da U.S. Open (U.S. vs. Foreign) released around 2005, which showcased renewed chemistry through back-and-forth verses. In a July 2025 , Mac Mall recounted his surprise and emotional response to the diss upon first hearing it, emphasizing mutual respect from their shared Crestside and the factors—such as time and direct communication—that facilitated their reunion without lingering animosity. This episode reflected broader tensions in the Bay Area's neighborhood-based rap rivalries, including Vallejo's Crestside versus Hillside divides, though Mac Mall's own feature on E-40's 1993 track "Dusted 'n' Disgusted"—which critiqued aspects of his home turf—highlighted occasional cross-faction collaborations amid competitive pressures.

Public Allegations and Responses

Mac Mall encountered public allegations of disloyalty during a with fellow Vallejo rapper in the late 1990s and early 2000s. The conflict reportedly arose from perceptions that Mac Mall neglected to assist Dre amid his 1992–1996 incarceration on federal conspiracy charges related to bank robberies, and failed to collaborate or promote him post-release despite Dre's independent grind. Dre voiced these grievances through disses in tracks and interviews, framing Mac Mall as self-serving and disconnected from Vallejo roots. Mac Mall countered these claims by attributing the rift to divergent career paths under different labels—his with Relativity Records and Dre's independent Thizz Entertainment—and external industry dynamics, denying any intentional abandonment. The pair reconciled by the late 1990s, evidenced by their collaborative album Da U.S. Open '99, which featured tracks signaling mutual respect. In a July 2025 interview, Mac Mall detailed his reaction to Dre's disses, emphasizing personal growth and community ties over prolonged animosity. A September 2025 discussion further revealed Mac Mall's assertion that he prompted Dre to apologize, positioning himself as the reconciliatory figure. Additional tensions surfaced in an altercation with , another associate, involving unspecified personal disputes amid broader Vallejo rap rivalries. addressed such peer-level accusations in interviews by underscoring his longstanding contributions to Bay Area rap, including early collaborations with and , without escalating to further public feuds. No formal legal allegations or criminal charges have been documented against him beyond scene gossip.

Legacy and Impact

Contributions to Hyphy and Mobb Music

Mac Mall played a pivotal role in pioneering mobb music, a subgenre of Bay Area hip-hop originating in the early , marked by slow tempos, deep bass-heavy beats, and synth-driven elements that emphasized regional independence from Los Angeles-dominated styles. His debut album Illegal Business?, released July 12, 1993, on Young Black Brotha Records when he was 15 years old, exemplified this sound with tracks like "My Opinion" and "Crack Da 40," blending gritty lyrics on street hustling and Vallejo life with plodding, trunk-rattling production. The album's success, including "My Opinion" reaching #97 on the Hot R&B/Hip-Hop Songs chart, helped establish mobb music's commercial viability through independent distribution via cassette tapes and regional radio play. Alongside contemporaries like , Mac Mall popularized music's signature bass-forward aesthetic, which prioritized raw, localized energy over polished crossover appeal, fostering a DIY in Bay Area . This style's emphasis on heavy low-end and minimalistic grooves influenced production techniques that later evolved into hyphy's faster, more frenetic beats, with figures like producer adapting foundations for high-BPM tracks in the mid-2000s. Mac Mall's 1996 album further refined elements, incorporating denser synth layers and collaborations that reinforced the genre's ties to Northern California's underground scene. While not a central figure in 's peak, Mac Mall's foundational work in music provided the sonic and cultural bedrock for the movement's explosion, bridging street-oriented with hyphy's party-centric evolution by maintaining Bay Area , independence, and bass-driven innovation. His discussions of Mac Dre's Thizz Entertainment influence, a hyphy-adjacent label promoting ecstasy-fueled anthems, highlight his ongoing connection to the scene's progression from mobb introspection to hyphy extroversion. This transition underscored mobb music's causal role in enabling hyphy's national breakthrough around , as slower, menacing beats gave way to upbeat, danceable hybrids without abandoning regional authenticity.

Cultural and Commercial Influence

Mac Mall's debut album Illegal Business?, released independently on Young Black Brotha Records on July 13, 1993, achieved significant commercial success by selling over 200,000 copies without major label backing, demonstrating the potential for Bay Area artists to thrive via grassroots distribution and regional demand. His follow-up Untouchable (1996), distributed through Relativity Records, marked his highest chart performance, reaching number 35 on the Billboard 200 and underscoring his appeal within West Coast rap markets. These milestones highlighted Mac Mall's role in validating independent production models for Northern California hip-hop, influencing subsequent artists to prioritize local ownership and self-financed releases over reliance on East Coast-dominated majors. Culturally, Mac Mall contributed to the foundations of Mobb Music, a subgenre of Bay Area characterized by slow, bass-heavy beats and themes of street entrepreneurship, which he helped popularize alongside figures like in the early . Recording his debut at age 15 in Vallejo, he embodied the youthful, unfiltered energy of Crest-side rap, fostering a DIY that emphasized regional , pimp aesthetics, and narratives, thereby shaping the insular identity of . His collaborations, such as on Mac Dre's "Giggin'" (2004), bridged Mobb Music's plodding rhythms to the emergent movement, influencing its high-energy evolution while preserving themes of local hustle and independence. This groundwork reinforced the Bay Area's reputation as a rap incubator, prioritizing cultural authenticity over national crossover, and inspired later independent acts in scenes.

Discography

Studio Albums

Mac Mall's debut studio album, Illegal Business?, was released in July 1993 on Young Black Brotha Records. The project, produced largely by Khayree, emphasized mobb music themes of street life and Vallejo's underworld, featuring tracks like "Sic Wit Tis" and "Ghetto Theme." His follow-up, , came out on April 23, 1996, through Relativity Records. Produced in part by Mike Mosley, it included the single "Get Right" and represented a push toward broader commercial appeal while retaining Bay Area gangsta rap elements. Illegal Business? 2000, issued in 1999 via Don't Give Up Productions and Young Black Brotha Records, served as a sequel to his debut with updated production. In 2001, Immaculate was released on Sesed Out Records, shifting toward conscious themes with spiritual undertones amid ongoing street narratives. Mackin Speaks Louder Than Words followed on July 30, 2002, also on Sesed Out Records, focusing on pimp culture and hustler ethos in the tradition. Subsequent solo efforts, such as Thizziana Stoned and the Temple of Shrooms in 2006, aligned with the hyphy movement but maintained his independent release pattern.

Compilation and Collaboration Releases

Mac Mall participated in multiple collaboration projects with Bay Area contemporaries, often blending his style with other rappers' contributions to highlight regional mobb music themes. One notable early collaboration was Beware of Those (2000) with , featuring tracks emphasizing street hustling and loyalty amid interpersonal conflicts. In 2003, Mac Mall co-led the Black Wall Street Compilation, a group effort with and Ray Luv, compiling tracks that showcased Oakland and Vallejo's interconnected rap scenes through shared production and guest appearances. The 2004 joint album Illegal Game with JT the Bigga Figga revisited similar motifs of illicit enterprise and regional pride, including features like Ray Luv on "Party People" and Miss Dre on "Love the Game," released via independent distribution. A posthumous collaboration for Mac Dre, Da U.S. Open (2005), paired Mac Mall with the late Vallejo rapper on tennis-themed tracks like those invoking competitive "serves" in street contexts, completed prior to Mac Dre's 2004 murder and issued on Thizz Entertainment. Later works included DLK Collabs Vol. 1 (2012), a 19-track collection of features and remixes drawing from his catalog, and Dippin' & Swaggin' (2022) with Houston's E.S.G., merging and Southern trap elements in tracks focused on luxury vehicles and lifestyle flexing. For compilations under his presentation, The Mallennium Volume 1 (1999) assembled 19 tracks from artists like Treacherous Tic, , and Proof Notches, alongside Mac Mall's own contributions, via Sesed Out Records to promote emerging Bay talent.
TitleYearTypeKey Collaborators/Features
The Mallennium Volume 11999CompilationTreacherous Tic, , Bullet Proof Notches
Black Wall Street Compilation2003Compilation, Ray Luv
Da U.S. Open2005Collaboration
DLK Collabs Vol. 12012Collaboration/Mixtape-styleVarious DLK associates
Dippin' & Swaggin'2022CollaborationE.S.G.

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