Madison Keys
Madison Keys is an American professional tennis player who has won ten WTA singles titles, including the 2025 Australian Open, and reached a career-high ranking of world No. 5.[1] Born on February 17, 1995, in Rock Island, Illinois, she stands at 5 feet 10 inches (1.78 meters) tall and plays right-handed, favoring hard courts as her preferred surface.[1][2] Keys turned professional at age 14 in 2009, quickly emerging as a prodigy after defeating her first top-100 opponent that year.[3] Her breakthrough came in 2014 with her first WTA title at the Eastbourne International, where she upset seventh-seeded Angelique Kerber in the final.[3] Keys has since achieved significant Grand Slam success, including a runner-up finish at the 2017 US Open, where she lost to Sloane Stephens, and semifinal appearances at the Australian Open in 2015 and 2022.[1] Other notable titles include the 2019 Western & Southern Open and the 2024 Internationaux de Strasbourg, contributing to her total of ten career singles victories.[1] As of November 11, 2025, she holds the world No. 7 ranking in singles, with a 2025 win-loss record of 37-15.[4][5] Off the court, Keys is coached by her fiancé, fellow professional tennis player Bjorn Fratangelo, and is the daughter of Rick and Christine Keys with three siblings: Sydney, Montana, and Hunter.[1] She represented the United States at the 2016 Rio Olympics but did not medal, and she supports charitable causes through her Kindness Wins initiative, which promotes anti-bullying efforts.[3][1] In late 2025, Keys withdrew from the WTA Finals in Riyadh due to illness, marking the end of a season highlighted by her Australian Open triumph.[6]Early life and junior career
Early life and background
Madison Keys was born on February 17, 1995, in Rock Island, Illinois, a city in the Quad Cities region along the Mississippi River. She is the second of four daughters born to Rick and Christine Keys, both practicing attorneys who co-owned a family law firm in the area. Her father, Rick, had a background as a Division III All-American college basketball player at Augustana College before entering the legal profession. Keys' older sister, Sydney, is several years her senior, while her younger sisters, Montana and Hunter, were born after her, with Montana and Hunter being notably close in age to each other during their early years.[7][8][9] Keys' introduction to tennis occurred at age four, when she watched Venus Williams compete at Wimbledon on television and became captivated by the player's outfit and the sport's appeal. This sparked her interest, leading her parents to enroll her in lessons at the local Quad City Tennis Club in nearby Moline, Illinois, where she began training casually on public courts. By age seven, recognizing her growing talent and dedication, the family committed to more structured practice, with Keys taking regular lessons while balancing it with school. Her initial motivation was simple yet profound: emulating Williams' style and enjoying the individual challenge of the game, which allowed her to express her competitive nature independently.[10][11][12] As Keys' passion intensified around age nine, her parents decided to prioritize her tennis development, opting to homeschool her through a virtual program to accommodate intensive training schedules. This shift allowed greater flexibility, freeing up time for daily practice without the constraints of traditional schooling. In a significant family sacrifice, Christine Keys paused her legal career, and the family uprooted from Illinois when Madison was ten, relocating her, Christine, and the younger sisters to Boca Raton, Florida, so she could enroll at the prestigious Evert Tennis Academy. There, under the guidance of academy director John Evert, Keys honed her skills in a professional environment, with her family's unwavering support—rooted in their belief in her potential—providing the emotional and logistical foundation for her early progress. Rick remained involved from afar initially but later joined the family in Florida, ensuring the household's stability amid the transition. This collective commitment underscored the Keys family's dynamics, where parental encouragement and sibling solidarity fueled Madison's pursuit, even as they adjusted to life away from their Midwestern roots.[13][14][15]Junior career
Madison Keys began competing in junior tennis tournaments at the age of 12, quickly establishing herself as a promising talent with an aggressive baseline game characterized by a powerful serve and forehand.[14] In 2007, she won the prestigious 12-and-under Junior Orange Bowl singles title in Coral Gables, Florida, defeating opponents with dominant performances, and also claimed the Eddie Herr International Junior Tennis Championships in the 12s division that December.[14] The following year, at 13, Keys entered ITF junior events, reaching the semifinals of a Grade 5 tournament in Costa Rica before securing her first ITF junior singles title at a Grade 4 event in the Bahamas.[14] Keys' training at the Evert Tennis Academy in Boca Raton, Florida—where she had enrolled at age 9—played a pivotal role in her development, with coaches focusing on refining her strokes, footwork, and competitive mindset despite her raw power.[14] However, the move from her family home in Rock Island, Illinois, brought challenges, including homesickness that tested her resilience at such a young age; her parents' support during frequent visits helped her persevere.[16] In 2010, at 15, she achieved further success by winning both singles and doubles titles at the Pan American Closed ITF Championships (Grade B1) in Tulsa, Oklahoma, defeating Christina Makarova 6–2, 6–1 in the singles final.[17][18] By 2011, Keys had reached a career-high ITF junior ranking of No. 16 on September 12, with year-end rankings of No. 27 in both 2009 and 2010, reflecting her rapid ascent despite playing a limited junior schedule.[19] Her junior singles record stood at 11 wins and 3 losses across surfaces, including strong showings on hard courts (6–2) and grass (5–1), though she competed sparingly after prioritizing professional events.[19] In February 2009, on her 14th birthday, Keys turned professional, marking the end of her junior career and her transition to the WTA and ITF pro circuits.[20]Professional career
2009–2012: WTA Tour debut and early matches
Keys turned professional in February 2009 on her 14th birthday. She made her WTA Tour debut later that year at the MPS Group Championships in Ponte Vedra Beach, Florida, entering as a wildcard. In her opening match, the 14-year-old defeated Alla Kudryavtseva 7-5, 6-4 to become the seventh youngest player in history to win a main draw match on the tour. Keys then fell in the second round to tenth seed Nadia Petrova 4-6, 2-6, marking her initial experience against a top-10 opponent.[1][21][22] In 2010, Keys primarily competed on the ITF Women's Circuit to gain professional experience, winning her first pro title at the $10,000 event in Cleveland, Ohio. She defeated third seed Piia Suomalainen 6-2, 6-4 in the final, showcasing her emerging power game at age 15. Later that year, she attempted qualifying at the US Open but did not advance to the main draw. Keys also participated in qualifying for the French Open, though she was unable to break through to the main event. These early pro-level matches highlighted her transition from junior tennis, where she had briefly trained at the Evert Tennis Academy before leaving due to burnout.[1][23][19] Keys earned her first Grand Slam main draw entry in 2011 at the US Open as a wildcard, defeating Jill Craybas 4-6, 6-4, 7-5 in the first round to notch her second career WTA-level victory. She followed with a second-round loss to Lucie Šafářová 6-3, 7-5. Earlier that season, she received a wildcard for the Miami Open (Sony Ericsson Open), where she lost her opening match to Patty Schnyder 3-6, 6-1, 7-6(2). These results reflected the steep learning curve for the young American against seasoned professionals, as she compiled a 1-3 record in WTA main draw matches that year while continuing ITF play.[1][20] By 2012, at age 17, Keys began receiving more wildcards into WTA events, including her Australian Open main draw debut, where she lost in the first round to Zheng Jie 3-6, 6-3, 7-5. She advanced to the second round at the Miami Open, defeating qualifier Edina Gallovits-Hall before falling to Maria Kirilenko 6-4, 7-5. Keys also reached the second round in Ponte Vedra Beach and qualified for the main draw at the French Open, losing in the first round to Mathilde Johansson 6-3, 6-4. Off the tour, she secured two ITF singles titles, contributing to steady improvement. These experiences against higher-ranked players helped build her resilience, though she faced occasional challenges adapting to the physical and mental demands of the pro circuit. Keys ended the year ranked No. 137, having entered the top 150 for the first time.[1][24]2013: Top 50 debut and first top-10 win
Keys entered the 2013 WTA season ranked No. 149, marking her transition to a full-time professional tour schedule after balancing junior and early pro events in prior years.[5] Her breakthrough came at the Apia International Sydney, where, as a qualifier ranked No. 135, she advanced to the semifinals by defeating world No. 17 Lucie Šafářová in the quarterfinals for her first top-20 victory.[1] This run, which included straight-sets wins over Zheng Jie and Ayumi Morita, elevated her into the top 50 for the first time at No. 48 the following week.[25] The performance highlighted her aggressive baseline game, powered by forceful groundstrokes that overwhelmed opponents on hard courts. Continuing her momentum, Keys secured her first top-10 win at the Mutua Madrid Open as a lucky loser, upsetting world No. 5 Li Na 6-3, 6-2 in the first round.[26] She also reached the semifinals at the HP Open in Osaka and quarterfinals at the Family Circle Cup in Charleston and Aegon Classic in Birmingham, demonstrating consistency across surfaces despite adapting to the rigors of a packed WTA calendar.[1] At the Grand Slams, she progressed to the third round at both Wimbledon—defeating Heather Watson and Mona Barthel before falling to Agnieszka Radwańska—and the US Open, where she beat Johanna Larsson and Anastasiya Yakimova prior to a loss against Carla Suárez Navarro.[27][28] Keys concluded the year ranked No. 39 with a 34–21 win-loss record, though minor setbacks, including shoulder tendinitis that forced withdrawals from the Rogers Cup and Western & Southern Open, tested her resilience amid the increased match load.[1][29] Without claiming a title, her hard-court results—featuring deep runs in Sydney and Osaka—underscored her growing prowess on faster surfaces.[1]2014: First WTA title
Keys began the 2014 season strongly on hard courts, reaching the semifinals at the Sydney International where she defeated then-world No. 11 Simona Halep in the first round before falling to Angelique Kerber.[30] She followed this with a second-round appearance at the Australian Open, upsetting No. 24 seed Kirsten Flipkens in the opening round prior to a loss to Zheng Jie. Building on her breakthrough upsets from the previous year, Keys continued her momentum with a third-round run at the Miami Open, where she pushed world No. 2 Li Na in a competitive defeat. On clay, Keys showed promise by reaching the semifinals at the Internationaux de Strasbourg, defeating Julia Görges in the quarterfinals en route to the last four, though she lost to Monica Puig. Her French Open campaign ended early in the first round against Sara Errani, limiting her progress on the surface. Despite the modest clay results, Keys' powerful baseline game began to draw attention for its aggressive shot-making and flat groundstrokes, positioning her as an emerging force capable of overpowering opponents from the backcourt.[31] The grass-court swing marked Keys' breakthrough, as she captured her maiden WTA singles title at the Eastbourne International without dropping a set until the final.[1] Seeded No. 12, she dispatched Jelena Janković, Elena Vesnina, Lauren Davis, and Heather Watson in the semifinals before edging world No. 9 Kerber 6–3, 3–6, 7–5 in the championship match to secure the victory at age 19. This triumph, her first against a top-10 player, highlighted her flat, penetrating forehand and serve as key weapons in high-stakes encounters.[31] Keys carried her form into Wimbledon, advancing to the third round with wins over Monica Puig and Klára Koukalová before retiring injured against Yaroslava Shvedova while trailing 6–7(7), 6–6.[32] Post-injury, she struggled on the summer hard-court circuit, exiting in the first round at the Washington Open, second round at the Rogers Cup and Western & Southern Open, and second round at the US Open against Aleksandra Krunić. Concluding the year with a tour-level record of 28–23, Keys finished at a career-high year-end ranking of No. 31.[33][5]2015: Australian Open semifinal and top-20 ranking
Keys entered the 2015 season ranked No. 19 and made an immediate impact at the Australian Open, where she advanced to her first Grand Slam semifinal as an unseeded player.[34] In the third round, she upset fourth seed Petra Kvitová, the two-time Wimbledon champion, 6-4, 7-5, showcasing powerful groundstrokes and serving out the match at love.[35] She followed with a straight-sets victory over compatriot Madison Brengle in the fourth round, 6-2, 6-4, setting up an all-American matchup.[36] In the quarterfinals, Keys overcame a left thigh injury to defeat Venus Williams 6-3, 4-6, 6-4, marking her first win over a Williams sister and propelling her into the semifinals against Serena Williams.[34] There, she fell to the world No. 1 in straight sets, 7-6(5), 6-2, after a competitive first set that highlighted her growing threat on the major stage.[37] The Australian Open run marked Keys' deepest penetration at a major to date and drew significant media attention, positioning her as a rising American star with a big game suited for hard courts.[38] This breakthrough boosted her confidence, as she later reflected on the experience as a pivotal moment in believing she could compete with the elite.[39] Building on that momentum, Keys reached her first major quarterfinal at the French Open, defeating Belinda Bencic 6-0, 6-3 in the fourth round before losing to Timea Bacsinszky 6-7(5), 6-3, 6-3 in the quarterfinals.[40] Keys compiled a 31-19 win-loss record on the WTA Tour in 2015, including notable victories over top-10 players like Kvitová and Williams.[33] She also reached the final of the Family Circle Cup in Charleston, where she pushed world No. 3 Angelique Kerber to three sets before falling 6-2, 4-6, 7-5.[41] These results solidified her consistency, leading to a career-high year-end ranking of No. 16.[5]2016: Career-high ranking and WTA Finals qualification
In 2016, Madison Keys experienced her most successful season to date, breaking into the top 10 of the WTA rankings for the first time on June 20 following her title win in Birmingham, and reaching a career-high of No. 7 on October 10 after strong performances in Asia.[1] She qualified for the year-end WTA Finals in Singapore as the No. 7 seed, marking her debut at the event, where she competed in the round-robin stage of the Red Group. Keys secured one victory, defeating No. 5 Dominika Cibulková 6-1, 6-4, but lost to No. 3 Simona Halep 6-2, 6-3 and No. 1 Angelique Kerber 6-3, 6-3, finishing with a 1-2 record and failing to advance to the knockout rounds. Her consistent results throughout the year, including multiple deep runs at Premier-level events, underscored her emergence as a top-10 contender, highlighted by powerful baseline play that generated heavy groundstrokes and aggressive returns.[42] Keys demonstrated remarkable consistency at the Grand Slams, reaching the fourth round at all four majors for the first time in her career, a feat that solidified her status among the elite. At the Australian Open, she advanced to the round of 16 before withdrawing due to a left adductor injury against qualifier Zhang Shuai after winning the first set 6-3. In Paris at Roland Garros, the No. 15 seed defeated opponents including Elina Svitolina before falling to Kiki Bertens 7-6(4), 6-3 in the fourth round. On grass at Wimbledon, Keys, seeded No. 9, beat Alizé Cornet in the third round but was ousted by Carla Suárez Navarro 7-6(4), 6-3. At the US Open, she produced a dramatic third-round comeback from 1-5 down in the deciding set to beat Naomi Osaka 7-5, 4-6, 7-6(3), only to lose to Caroline Wozniacki 6-4, 6-3 in the fourth round. These results contributed to her year-end ranking of No. 8, the youngest American in the top 20 at that point.[43] Although she captured just one title, Keys reached three finals across the season, showcasing her ability to compete against the best on varied surfaces. She won her second WTA singles title at the Aegon Classic in Birmingham, defeating Barbora Strýcová 6-3, 6-4 in the final after a strong grass-court run that included a semifinal victory over Carla Suárez Navarro. On clay, Keys made her first Premier-5 final at the Internazionali BNL d'Italia in Rome, upsetting No. 4 Garbiñe Muguruza in the semifinals 4-6, 6-3, 6-3 before losing to Serena Williams 7-6(5), 6-3 in the championship match. Later, at the Rogers Cup in Montreal, she advanced to another Premier-5 final with wins over Elina Svitolina and Caroline Wozniacki, but fell to Simona Halep 7-6(2), 6-3. Notable victories included Petra Kvitová in Rome's second round (6-7(5), 6-4, 6-2) and Monica Niculescu in Montreal's quarterfinals, emphasizing her baseline dominance with 28 winners in the Rome semifinal alone.[44][45][42] Keys compiled an overall record of 47-17 on the WTA Tour, reflecting sustained high-level play despite occasional injury setbacks, such as her early Australian Open exit and a quarterfinal loss in Charleston to childhood idol Venus Williams. Her season was marked by 12 wins over top-10 opponents, including Muguruza and Kvitová, which propelled her into consistent contention and highlighted her explosive forehand and improved movement as key elements of her game. Ending the year at No. 8, Keys represented a rising force in American tennis, blending power with growing tactical maturity.2017: Injuries and US Open final
Keys began the 2017 season sidelined by a left wrist injury that required surgery in October 2016, forcing her withdrawal from the Australian Open.[46] She returned to competition in March at the Indian Wells Open, where she reached the third round.[47] Despite the recovery, wrist pain persisted, leading to a second-round exit at the French Open against Petra Martić, during which she took a medical timeout for her wrist.[48] Following the match, Keys underwent a second procedure on her left wrist in June, causing her to miss several tournaments, including the Mallorca Open.[49] She resumed play at Wimbledon, advancing to the second round before losing to Camila Giorgi.[50] Keys' season turned with a title win at the Bank of the West Classic in Stanford, her third WTA singles title, where she defeated CoCo Vandeweghe 7-6(5), 6-4 in the final. Her momentum carried into the US Open, where she produced a career-best run to the final as the No. 15 seed. In the tournament, she defeated Natalia Vikhlyantseva 6-1, 6-4 in the first round, Tímea Babos 6-4, 6-1 in the second, Julia Boserup 6-1, 6-3 in the third, Daria Kasatkina 6-1, 6-2 in the round of 16, and upset No. 4 seed Elina Svitolina 6-3, 3-6, 6-1 in the quarterfinals. She then dominated Vandeweghe 6-1, 6-2 in the semifinals to reach her first Grand Slam final. In the final, Keys faced fellow American Sloane Stephens in an all-American matchup, the first since 2002 and the first between two African-American women not named Williams. Stephens won decisively 6-3, 6-0, marking Keys' first major final loss.[51] The run at her home Slam was deeply emotional for Keys, who described the support from the New York crowd as overwhelming and the experience of reaching the final as a dream realized amid injury setbacks, though the straight-sets defeat left her in tears during the post-match ceremony.[52] The close friendship between Keys and Stephens was highlighted by their extended embrace at the net, underscoring the positive spirit of the occasion despite the outcome.[53] Keys won no additional titles after Stanford and struggled with consistency due to lingering injury effects, posting an overall win-loss record of 25-12 for the year.[33] She ended 2017 ranked No. 17, a drop from her career-high No. 7 at the start of the season.[1]2018: Semifinals at French Open and US Open
Keys began the 2018 season recovering from wrist and neck injuries that had plagued her in 2017, showing signs of resurgence early on with quarterfinal appearances at the Australian Open and Indian Wells. Her form peaked on clay at the French Open, where she reached her first semifinal on the surface after defeating opponents including Naomi Osaka in the fourth round and Yulia Putintseva in the quarterfinals. In the semifinal, she fell to compatriot Sloane Stephens 6–4, 6–2, marking her deepest run at Roland Garros and demonstrating improved adaptation to clay through better movement and defensive play.[54][55][56] Following the French Open, Keys re-entered the top 10 of the WTA rankings for the first time since early 2017, climbing to No. 9 in the week of June 25, 2018. She carried this momentum to hard courts, reaching the quarterfinals at Wimbledon before withdrawing due to a rib injury. At the US Open, Keys advanced to the semifinals for the second consecutive Major, defeating Dominika Cibulková in the quarterfinals with 25 winners and six aces. She was defeated by Naomi Osaka 6–2, 6–4 in the semifinal, ending her bid for a second straight Major final appearance on home soil.[1][57][58] Keys' back-to-back Major semifinals on contrasting surfaces highlighted her versatility and consistency, with a season record of 29 wins and 16 losses across 45 matches. She finished the year ranked No. 17, qualifying for the inaugural WTA Elite Trophy in Zhuhai, where she reached the semifinals before losing to Daria Kasatkina. This performance solidified her return to the elite level after injury setbacks, emphasizing enhanced hard-court reliability and clay-court progress without securing a title that season.[33][5]2019: First clay-court title and Premier-5 win
Keys began the clay-court season strongly at the Volvo Car Open in Charleston, where she reached the final after defeating compatriot Sloane Stephens in the quarterfinals and Monica Puig in the semifinals. In the championship match, she overcame former world No. 1 Caroline Wozniacki 7-6(5), 6-3 to secure her first WTA title on clay, marking a significant breakthrough on the surface after previous struggles. This victory, her fourth overall WTA singles title, propelled her back into the top 15 in the rankings.[59][60][61][62] Transitioning to hard courts, Keys entered the Western & Southern Open in Cincinnati as the No. 16 seed and produced her most impressive run of the year. She navigated a challenging draw that included victories over Grand Slam champions Garbiñe Muguruza in the first round, Simona Halep in the third round, and Venus Williams in the quarterfinals, before defeating Sofia Kenin in the semifinals. In the final, Keys rallied from behind in both sets to beat Svetlana Kuznetsova 7-5, 7-6(5), claiming her first Premier-5 title and the biggest of her career at that point. This triumph elevated her to a career-high ranking of No. 9.[63][64][65] At the majors, Keys showed consistency on grass and hard courts. Seeded No. 17 at Wimbledon, she advanced to the third round before falling to Polona Hercog 2-6, 4-6. At the US Open, as the No. 10 seed, she reached the fourth round, defeating Misaki Doi, Zhu Lin, and Sofia Kenin, but was eliminated by Elina Svitolina 5-7, 4-6 in a tight match that highlighted Svitolina as an emerging rival. Keys finished the year with a 28-15 win-loss record on the WTA Tour and ended ranked No. 13, reflecting her growing confidence across surfaces.[66][67][2][68]2020: Brisbane final amid pandemic
Keys began the 2020 season at the Brisbane International, where she advanced to her first final of the year by defeating opponents including Ysaline Bonaventure, Ajla Tomljanović, and Naomi Osaka in the semifinals. In the championship match, she fell to defending champion Karolína Plíšková in three sets, 6–4, 4–6, 7–5, after a competitive battle lasting over two hours. This runner-up finish marked her strongest start to a season since 2016 and earned her 220 ranking points.[69] Following Brisbane, Keys competed at the Australian Open, reaching the fourth round for the second time in her career. She notched straight-sets victories over Daria Kasatkina and Petra Kvitová before losing decisively to Maria Sakkari, 6–0, 6–3, in a match that highlighted Sakkari's emerging form. This result contributed to Keys' early-season momentum but was overshadowed by the impending global disruptions.[70] The COVID-19 pandemic led to the suspension of the WTA Tour from March to July 2020, drastically limiting opportunities for players like Keys, whose prior injury history from 2017 onward had already constrained her schedule at times. Resuming play in August, Keys entered the restart events but faced challenges with the inaugural Palermo Ladies Open, withdrawing prior to her first-round match due to COVID-19 protocols and travel restrictions amid the ongoing health crisis. She instead focused on the Western & Southern Open in New York, where she reached the round of 16 before losing to Ons Jabeur, and advanced to the third round at the US Open, again defeated by Jabeur. Subsequent appearances in Rome, Strasbourg, and the French Open yielded mixed results, including a quarterfinal in Rome but early exits elsewhere.[71] Keys concluded the year with a 8–5 win-loss record across 13 main-draw events, reflecting the abbreviated season's impact on consistency and points accumulation; her year-end ranking slipped to No. 16, down from No. 13 the previous year. The limited play exacerbated logistical strains, as players navigated bio-secure bubbles—strictly controlled environments with testing, isolation, and no spectators—to minimize virus spread, particularly during the US Open in New York. Keys adapted by maintaining rigorous training in these isolated settings but noted the mental toll, including feelings of boredom and unease during downtime, which she coped with through activities like baking to manage stress and sustain focus amid the uncertainty.[33][72]2021: Drop outside top 50 due to injuries
Keys' 2021 season was severely impacted by persistent injuries, particularly a right shoulder issue that forced her to retire during her first-round match against Aliaksandra Sasnovich at the Chicago Tennis Classic in late September.[73] This injury, combined with earlier setbacks including a positive COVID-19 test that led to her withdrawal from the Australian Open, limited her participation throughout the year. She played only 26 matches on the WTA Tour, compiling an 11-15 record, a significant decline from her previous seasons.[33] Her best performance came at Wimbledon, where she advanced to the round of 16 before losing to Viktorija Golubic.[1] Keys also reached the third round at the French Open, falling to Victoria Azarenka, but struggled at other majors, exiting in the first round at the US Open against Sloane Stephens in a rematch of their 2017 final. These results contributed to a frustrating year marked by inconsistent form and reduced tour presence, as she withdrew from several events following the shoulder flare-up to prioritize recovery. The injuries took a toll on Keys' confidence, echoing patterns from her 2017 struggles, and she shifted focus to rehabilitation efforts to rebuild physically and mentally.[33] By season's end, her ranking had dropped to No. 56, her lowest year-end position since 2014.2022: Sixth WTA title and major semifinals
Keys marked a significant resurgence in 2022, capturing her sixth WTA singles title at the Adelaide International by defeating fellow American Alison Riske 6-1, 6-2 in the final, ending a title drought of over two years. This victory on hard courts showcased her powerful baseline game and improved consistency following injury setbacks.[1] Building momentum, Keys advanced to the semifinals at the Australian Open for the third time in her career, defeating fourth seed Barbora Krejčíková in the quarterfinals before falling to world No. 1 Ashleigh Barty 6-1, 6-3.[74] Her run marked the best Grand Slam performance since reaching the 2018 French Open semifinals and highlighted enhanced physical conditioning that allowed her to compete at a high level through extended matches.[75] Keys credited rigorous off-season training for bolstering her fitness, enabling a more aggressive style with deeper shot penetration and fewer unforced errors.[76] At the US Open, Keys progressed to the third round, where she was defeated by Coco Gauff 6-1, 7-5, but her overall season demonstrated renewed contention, culminating in a year-end ranking of No. 13 after climbing from outside the top 50.[5] With a 31-20 win-loss record, she emphasized the positive trajectory, noting the year's hard work fostered momentum for sustained top-tier performances.[76]2023: United Cup win and return to top 10
Keys started the 2023 season strongly by representing the United States at the inaugural United Cup in Australia, where she went undefeated in singles play to help secure the team title. Playing alongside teammate Jessica Pegula, Keys won all five of her matches, including a 6-2, 6-1 victory over Marie Bouzková in the group stage against the Czech Republic, a 6-2, 6-3 win over Jule Niemeier in the quarterfinals against Germany, and a 2-6, 6-3, 6-4 triumph over Katie Swan in the semifinals against Great Britain. In the city final against the Czech Republic, she defeated Linda Nosková 6-3, 6-4 to clinch the tie, and in the overall final against Italy, she beat Lucia Bronzetti 6-3, 6-2. Her perfect 5-0 record contributed significantly to Team USA's 3-0 victory in the final tie and overall championship win, marking the first team event triumph for the Americans since the 2018 Hopman Cup.[77][78] Following the United Cup, Keys showed solid form on the hard-court swing, reaching the third round at the Australian Open (lost to Jeļena Ostapenko), the third round at Indian Wells (lost to Barbora Krejčíková), and the third round at Miami (lost to Veronika Kudermetova). These consistent results helped build momentum, though she withdrew from the Adelaide International due to fatigue after the team event. Her hard-court performances demonstrated improved consistency after injury-plagued years, setting the stage for further success later in the season.[79] On grass, Keys captured her seventh WTA singles title at the Eastbourne International, defeating Daria Kasatkina 6-2, 7-6(13) in the final after saving four championship points in a grueling second-set tiebreak. This marked her second title at the event, following her 2014 win, and propelled her back into the top 10 for the first time since February 2020, reaching a season-high No. 9 ranking on July 3. The victory highlighted her powerful baseline game and mental resilience, boosting her confidence heading into Wimbledon, where she advanced to the quarterfinals.[80][81] Keys concluded the year ranked No. 12, her strongest year-end position since 2016, with an overall win-loss record of 33-15. Her United Cup dominance and mid-season surge underscored enhanced team contributions and individual recovery, reestablishing her as a top contender on the tour.[2][82]2024: WTA 1000 clay semifinal
In 2024, Madison Keys demonstrated notable improvement on clay courts, beginning the season with her eighth WTA singles title at the Internationaux de Strasbourg, defeating Danielle Collins 6-1, 6-2 in the final. This clay-court victory highlighted her growing proficiency on the surface. She then reached her first WTA 1000 semifinal on the surface at the Mutua Madrid Open. Seeded 18th, she advanced past Liudmila Samsonova in the round of 32 (6-2, 6-3), Coco Gauff in the round of 16 (7-6(4), 4-6, 6-4), and Ons Jabeur in the quarterfinals (6-2, 6-0), before falling to top seed Iga Świątek in the semifinals in a match marked by an unusual 6-0 first-set win for Keys followed by 6-1, 6-1 losses in the subsequent sets.[83][84] Keys carried her momentum to the Internazionali BNL d'Italia in Rome, another WTA 1000 event on clay, where she secured a quarterfinal berth. She defeated Beatriz Haddad Maia in the round of 32 (6-3, 6-4) and Sorana Cîrstea in the round of 16 (6-4, 6-3), but was stopped by Świątek again in the quarterfinals (6-1, 6-3).[85] These deep runs highlighted Keys' growing versatility on slower surfaces, where she adapted her powerful baseline game to handle longer rallies and topspin-heavy opponents more effectively than in prior years.[1] Despite these highlights, Keys exited in the second round at all four majors, including a straight-sets loss to Peyton Stearns at the French Open after a first-round bye. She maintained consistent performances against top-10 players throughout the season, registering several upsets, but did not capture any additional titles. Keys finished the year with a 24-12 win-loss record and held a position inside the top 10 for much of the season, ending ranked No. 8.[86][79][87]2025: Australian Open title and WTA Finals appearance
Keys began the 2025 season strongly on hard courts, capturing her ninth WTA singles title at the Adelaide International by defeating Jessica Pegula 6-3, 4-6, 6-1 in the final. She then continued her momentum at the Australian Open in Melbourne, where she won her first Grand Slam title. Seeded 19th, she navigated a challenging draw, defeating Ann Li 6-7(10), 7-5 in the first round and Elena-Gabriela Ruse 7-6(7), 2-6, 7-5 in the second round, before advancing past Destanee Aiava 6-4, 6-2 in the third round and Danielle Collins 6-4, 4-4 ret. in the fourth round.[88][89] In the quarterfinals, Keys overcame Elina Svitolina 3-6, 6-3, 6-4 in a gritty encounter to reach her third career major semifinal.[90] She then stunned world No. 1 Iga Świątek in the semifinals, 5-7, 6-1, 7-6(10-8), saving a match point in a two-hour, 35-minute thriller that showcased her resilience and powerful baseline game.[91] In the final, the 29-year-old American edged two-time defending champion Aryna Sabalenka 6-3, 2-6, 7-5, securing her maiden major crown and firing six aces.[92][93] Throughout the tournament, Keys tallied 34 aces and demonstrated improved mental fortitude, converting 72% of her winners to claim the Daphne Akhurst Memorial Cup.[94] The Australian Open victory propelled Keys to a career-high ranking of No. 5 in February and marked a triumphant return following years of injury setbacks.[95] She reflected emotionally on the win, crediting her perseverance and support system—including her husband and coach, Bjorn Fratangelo—for helping her overcome previous physical and mental challenges.[96][97] Building on this momentum, Keys maintained consistent hard-court form, qualifying for the WTA Finals in Riyadh as the No. 7 seed with a season record of 37-15 by November.[1] At the WTA Finals, Keys competed in the round-robin stage but struggled with form and fitness. She suffered a straight-sets defeat to Iga Świątek 6-1, 6-2 in her opener, followed by a three-set loss to Amanda Anisimova 4-6, 6-3, 6-2, leaving her 0-2 and eliminated from semifinal contention.[98][99] Citing illness, Keys withdrew from her final group match against Elena Rybakina on November 4, ending her year-end championship appearance prematurely but solidifying her return to the top 10 at No. 7.[6][100]Rivalries
Against Williams sisters
Madison Keys has faced the Williams sisters a total of nine times in professional singles matches on the WTA Tour, compiling a record of 4 wins and 5 losses overall. Against Serena Williams, Keys holds a 0-3 record, with all encounters occurring between 2015 and 2016. Her matches against Venus Williams stand at 4-2 in Keys' favor, spanning from 2013 to 2023. These rivalries highlight Keys' emergence as a power player capable of challenging the iconic American duo, often resulting in high-intensity contests defined by aggressive baseline exchanges and powerful serving.[101][102] Keys' first encounter with a Williams sister came in 2013 at the Family Circle Cup in Charleston, where she lost to Venus Williams in the quarterfinals, 4-6, 4-6, on clay. At just 18 years old and ranked outside the top 100, this match marked Keys' initial test against one of tennis's legends, showcasing her raw potential despite the straight-sets defeat. The loss served as a learning experience, exposing her to the tactical depth required against veteran aggressors. Keys' next meeting with Venus came in the 2014 Stanford Classic final on hard courts, where she fell 6-7(5), 3-6 in her first WTA final appearance, further testing her against Venus' experience and serve. Subsequent meetings evolved into more competitive battles, with Keys gradually adapting her game to counter the sisters' explosive style. A pivotal moment in Keys' career arrived at the 2015 Australian Open, where she defeated Venus Williams in the quarterfinals, 6-3, 4-6, 6-4, on hard courts, advancing to her first Grand Slam semifinal. This victory, achieved with a barrage of forehand winners and improved net approaches, boosted Keys' confidence and established her as a rising threat to established stars. Just days later, in the semifinal, Serena Williams prevailed over Keys, 7-6(5), 6-2, but the American praised her opponent's future potential, noting the match's intensity. Keys later reflected on this loss as a turning point, vowing to enhance her mental resilience after nearly pushing the world No. 1 to the brink. The 2015 US Open round of 16 followed a similar pattern, with Serena winning 6-3, 6-3, though Keys competed fiercely in baseline rallies.[103] The final clash with Serena came in the 2016 Internazionali BNL d'Italia final in Rome, where Serena triumphed 7-6(5), 6-3 on clay, denying Keys her first WTA 1000 title. This match exemplified Keys' growing prowess, as she won more points off the serve and forced tiebreaks through consistent power, but faltered in key moments due to unforced errors. Against Venus, Keys secured additional victories, including a 6-1, 6-7(3), 6-3 third-round win at the 2016 Rogers Cup and a dominant 6-2, 6-3 quarterfinal at the 2019 Western & Southern Open, both on hard courts. Her most recent win over Venus was a 6-2, 7-5 first-round victory at the 2023 National Bank Open in Montreal. These outcomes underscored Keys' edge in later years as Venus battled injuries. Tactically, Keys' matches against the Williams sisters often pitted her flat, penetrating groundstrokes—particularly her forehand, one of the tour's hardest hit—against their signature aggression and serve dominance. Keys aimed to match their pace, using deep returns to neutralize second serves and transitioning quickly to offense, which led to extended rallies and high winner counts. However, the sisters' experience in clutch situations frequently proved decisive, though Keys' improved movement and variety in later encounters allowed her to claim the majority of wins over Venus. This rivalry series not only tested Keys' physicality but also her ability to perform under pressure against tennis royalty.[103][104]| Opponent | Overall H2H | Key Matches Highlighted |
|---|---|---|
| Serena Williams | 0-3 | 2015 AO SF (L 6-7(5), 2-6); 2015 USO R16 (L 3-6, 3-6); 2016 Rome F (L 6-7(5), 3-6) |
| Venus Williams | 4-2 | 2014 Stanford F (L 6-7(5), 3-6); 2015 AO QF (W 6-3, 4-6, 6-4); 2016 Montreal R3 (W 6-1, 6-7(3), 6-3); 2019 Cincinnati QF (W 6-2, 6-3); 2023 Montreal R1 (W 6-2, 7-5) |
Against Stephens and Vandeweghe
Madison Keys has engaged in competitive rivalries with fellow American players Sloane Stephens and Coco Vandeweghe, marked by intense matches on the WTA Tour and contributions to U.S. team events.[1] Against Sloane Stephens, Keys holds a 2–5 head-to-head record in singles, with their encounters spanning hard and clay courts from 2015 to 2021.[105] Key matches include Stephens' 6–3, 6–0 victory over Keys in the 2017 US Open final, where Stephens claimed her first Grand Slam title, and their 2018 French Open semifinal, won by Stephens 6–4, 6–4. Keys secured wins in the 2019 Charleston quarterfinals (7–6(4), 4–6, 6–2) and the 2021 Rome first round (4–6, 6–2, 7–5), showcasing her resilience on clay. Their rivalry has been highlighted in team settings, such as the 2018 Fed Cup semifinals against France, where both Keys and Stephens won their singles rubbers to advance the U.S. to the final. Versus Coco Vandeweghe, Keys leads 3–0, with all matches occurring on hard courts in 2017 during a dominant stretch for Keys.[106] Notable results include Keys' 6–1, 6–2 semifinal triumph at the 2017 US Open, propelling her to the final, and her 7–6(6), 6–4 title win over Vandeweghe at the Stanford Classic. An earlier 6–4, 3–6, 6–3 victory came in the Cincinnati first round. Like with Stephens, Keys and Vandeweghe have supported U.S. efforts in team competitions, including Fed Cup ties where their combined presence strengthened the squad. These domestic rivalries underscore Keys' battles within the American contingent, fostering mutual respect amid high-stakes clashes that have elevated U.S. women's tennis. Across 10 total matches against Stephens and Vandeweghe, Keys has demonstrated power and consistency, though Stephens has proven a tougher opponent overall.[107]Against Kerber and Halep
Madison Keys has faced former world No. 1 Angelique Kerber on 11 occasions, holding a 2–9 head-to-head deficit, with their encounters spanning various surfaces and primarily occurring at high-level events such as Grand Slams, WTA Finals, and Premier Mandatory tournaments.[108] Keys' victories came in the 2014 Eastbourne final on grass, where she prevailed 6–3, 3–6, 7–5 to claim her first WTA title, and in the 2018 Cincinnati third round on hard courts, rallying from a set down to win 2–6, 7–6(3), 6–4 against the then-No. 4-ranked Kerber.[109][110] These triumphs highlighted Keys' aggressive baseline power, which overwhelmed Kerber's counterpunching style in pivotal moments, though Kerber generally dominated with her superior movement and defensive retrieval, winning eight of their last nine meetings, including straight-set victories at the 2016 Rio Olympics semifinals (6–3, 7–5) and the 2016 WTA Finals group stage (6–3, 6–3).[111][112] Against Simona Halep, another former world No. 1 known for her consistent defense and tactical acumen, Keys trails 2–5 across seven matches, most of which took place at major championships and WTA 1000 events.[113] Keys secured her first win in their 2014 Sydney first round on hard courts (6–1, 6–4), capitalizing on Halep's early inconsistencies, and repeated the feat in the 2019 Cincinnati third round (6–1, 3–6, 7–5), breaking a five-match losing streak by using her forehand to dictate points against Halep's compact backcourt game.[114] Halep, however, has often neutralized Keys' flat, penetrating groundstrokes with her speed and error-forcing consistency, as seen in her 6–2, 6–4 group-stage win over Keys at the 2016 WTA Finals and a 7–6(4), 6–2 quarterfinal victory at the 2016 Wuhan Open.[115] Their rivalry underscores a stylistic clash: Keys' high-risk power approach, averaging over 30 winners per match in key wins, versus Halep's low-unforced-error defense that extends rallies and exploits second serves.[116] Overall, Keys' 9 combined meetings with Kerber and Halep—totaling four Grand Slam encounters and five WTA 1000 or equivalent clashes—illustrate the challenges posed by elite counterpunchers, where her offensive firepower has yielded sporadic breakthroughs but struggled against prolonged defensive pressure.[1] In these matchups, Keys has won 40% of sets played, often thriving on faster surfaces like grass and hard courts, but her record reflects the difficulty of converting power into sustained dominance against players who absorb and redirect pace effectively.[108]Against Muguruza and Osaka
Madison Keys has faced Garbiñe Muguruza in five matches, holding a 4–1 head-to-head advantage as of November 2025. Their first encounter came in the qualifying first round of the 2012 Western & Southern Open, where Keys prevailed 7–6(6), 3–6, 6–1 on hard courts.[117] Keys continued her dominance with straight-sets victories in the semifinals of the 2016 Internazionali BNL d'Italia (7–6(5), 6–4 on clay) and the 2017 Bank of the West Classic (6–3, 6–2 on hard), the latter helping her secure her first WTA title at that event. Muguruza claimed her lone win in the pair's third-round clash at the 2017 Western & Southern Open, saving three match points in a 6–4, 3–6, 7–6(3) thriller on hard courts, marking a pivotal breakthrough in their matchup.[118] Keys reasserted control in their most recent meeting, a second-round hard-court battle at the 2019 Western & Southern Open, winning 4–6, 7–6(5), 6–4.[119] These encounters, predominantly on hard courts, highlight a rivalry defined by aggressive baseline exchanges and powerful serving, with both players employing flat groundstrokes to dictate play, though Muguruza often incorporates more topspin for variety.[120] Over the years, the matchup evolved from Keys' early edge to Muguruza's resilient response in 2017, influencing their paths toward major semifinals and titles—Muguruza's 2017 win boosted her confidence en route to the US Open, while Keys' triumphs solidified her status as a top American contender.[120] Against Naomi Osaka, Keys leads 3–1 in four meetings, all on hard courts except one. Their debut came in the 2016 US Open third round, where Keys staged a comeback from 1–5 down in the third set to win 6–3, 4–6, 7–6(3), advancing to the round of 16.[121] Keys extended her streak with decisive victories in the 2017 BNP Paribas Open third round (6–1, 6–4) and the 2018 French Open third round (6–1, 7–6(5) on clay), showcasing her ability to overpower Osaka's emerging power game. Osaka broke through in their most significant clash, the 2018 US Open semifinals, defeating Keys 6–1, 6–3 to reach her first major final and ultimately claim the title. This rivalry mirrors Keys' bouts with Muguruza through shared flat-hitting styles and explosive serves, fostering intense, short-point rallies that test mental fortitude. The 2018 US Open semifinal proved transformative for Osaka's career trajectory, while Keys' prior wins contributed to her top-10 ascent, with the series underscoring how such power-on-power dynamics have shaped major tournament outcomes for both.[120] Across eight total matches against these power hitters, Keys' record stands at 7–2, reflecting her prowess in high-stakes hard-court battles.Playing style
Groundstrokes and power game
Madison Keys employs a baseline-oriented playing style characterized by aggressive, power-driven groundstrokes that emphasize pace and penetration over heavy topspin. Her forehand is a signature weapon, featuring flat, penetrating shots that generate exceptional speed, with recorded maximum velocities reaching up to 98 mph.[122] This shot allows her to dictate rallies from the back of the court, often overwhelming opponents with its depth and flat trajectory.[123] Keys' backhand, executed with a double-handed grip, provides stability and reliability, enabling her to match the power of her forehand while maintaining control during extended exchanges. The double-handed technique enhances her ability to redirect pace and hit flat, low-trajectory balls that skid through the court, contributing to her overall aggressive baseline game.[124] She generates power through compact swings that prioritize efficiency and quick acceleration, allowing her to produce winners even under pressure. A notable aspect of her groundstroke repertoire is her preference for down-the-line shots, which she uses to exploit openings and finish points decisively, as demonstrated in key matches where such winners shifted momentum.[125] Over the course of her career, Keys' groundstrokes have evolved from an initial reliance on raw power—evident in her early breakthroughs—to a more refined approach focused on consistency following a series of injuries after 2019. This refinement involved adjustments to her swing mechanics and equipment, resulting in increased shot speeds and better error control, particularly noticeable in her 2025 performances where she boosted forehand velocities compared to prior years.[126] In major tournaments, she typically averages around 25-30 winners per match, underscoring the offensive potency of her groundstrokes while highlighting her ability to convert opportunities into points.[127]Serve, movement, and mental approach
Madison Keys possesses a powerful first serve that averages approximately 110 mph (177 km/h), often delivered flat for pace or with slice variation to disrupt opponents' returns.[92][29] Her serve repertoire includes flat serves aimed at the corners for aces and slice serves that skid low, adding unpredictability to her game. In 2025, Keys adjusted her technique by switching to a pinpoint stance from her previous platform stance, sliding her back foot forward before contact to reduce stress on her shoulder and hip joints, thereby preventing injuries and enabling a fuller schedule.[128] On court, Keys demonstrates a quick first step, allowing her to cover ground effectively on faster surfaces like hard courts, where her explosive power complements her groundstrokes. However, she has shown occasional footwork lapses on clay, where the slower, sliding demands can expose inconsistencies in her directional changes. These challenges are mitigated by her overall athleticism, which supports balanced court coverage despite her 5-foot-10 frame.[104][129] Mentally, Keys has cultivated improved resilience through therapy, which she began incorporating more deeply after a series of injuries and setbacks around 2021, helping her manage pressure and maintain composure during matches. A notable weakness remains her second serve, which can be vulnerable to aggressive returns due to lower pace and occasional inconsistency. Yet, her strengths shine in high-pressure situations, as evidenced by her 62.5% success rate in defending pressure points on serve during the 2025 Australian Open, where she thrived en route to the title.[130][104][131] Overall, Keys blends aggressive serving and movement with a maturing mental approach, fostering greater composure that has elevated her performance in decisive moments.Coaching history
Early and mid-career coaches
Madison Keys began her junior tennis journey under the guidance of Tim Baldridge at the Quad City Tennis Club in Rock Island, Illinois, when she was just 7 years old around 2002. Baldridge recognized her natural power early on, noting her dominant serve and groundstrokes, and used creative methods like referencing the "Bernie Mac Show" to extend practice sessions. This foundational work helped shape her aggressive baseline style during her initial years in the sport.[132] At age 9 in 2004, Keys relocated to Boca Raton, Florida, to train at the Evert Tennis Academy, where she was primarily coached by John Evert, the academy's founder and brother of Chris Evert. Evert described her as a "raw talent" with immense potential and oversaw her development for six years until 2010, during which she won multiple junior titles, including the 2007 Orange Bowl 14s and the 2008 junior French Open. Under Evert's tutelage, Keys honed her technical skills and transitioned to the professional circuit, turning pro at age 14 in 2009.[14][133] In 2011, following her departure from the Evert Academy, Keys joined the USTA's player development program and began working with coach Adam Peterson. Peterson, a veteran USTA coach known for his work with Lindsay Davenport, guided Keys through her early professional breakthroughs, including her first WTA main-draw win at the 2009 Family Circle Cup and her top-100 debut in 2013. This period marked her rise as a promising American talent, with Peterson emphasizing consistency in her powerful game.[134][20] By 2013, Keys transitioned to another USTA coach, Juan Todero, who worked with her through 2014. Todero focused on strategic play and composure, contributing to her first WTA title at the 2014 Eastbourne International and her entry into the top 20. He rejoined her team briefly in 2019 after a stint with Jim Madrigal, helping her navigate injury recoveries, including a wrist issue that sidelined her earlier that year, and secure a title at the 2019 Western & Southern Open.[65][135][1] A pivotal mid-career partnership began in late 2014 when Keys hired former world No. 1 Lindsay Davenport as a part-time coach, a role that extended into 2015. Davenport, alongside her husband Jon Leach, prepared Keys for major tournaments, emphasizing shot variation, serve reliability, and mental resilience, which propelled her to the 2015 Australian Open semifinals and a career-high ranking of No. 7. Their collaboration was instrumental in Keys' breakthrough, though it ended in December 2015 due to Davenport's family commitments; Keys later credited Davenport's advice with influencing her strong 2017 US Open final run, where she reached her first Grand Slam final.[136][137][138] In 2016, amid a season of injuries and inconsistencies, Keys cycled through coaches, starting with Jesse Levine from January to May, who focused on full-time travel support post his ATP retirement. She then hired Thomas Hogstedt in May, a seasoned coach with experience alongside Maria Sharapova and Li Na, who refined her tactical approach during her career-best year, including semifinals at the French Open and US Open. Hogstedt's tenure ended in November 2016 due to personality differences, but he returned briefly in 2021 for injury management during her recovery from shoulder and neck issues. These transitions occurred amid slumps, with major coaches shaping her pre-2023 career including Baldridge, Evert, Peterson, Todero, Davenport, Levine, Hogstedt, and Madrigal.[139][140][141]Current coaching team
Since 2023, Madison Keys has been coached primarily by her husband, Bjorn Fratangelo, a former professional tennis player who retired from the tour that year to take on the role full-time following their marriage in November 2024.[128][142] Fratangelo's involvement evolved from informal input during their relationship, which began in 2017, to structured coaching after Keys convinced him despite his initial reluctance to mix personal and professional dynamics.[143] This arrangement has been marked by a balanced approach, allowing Keys to benefit from Fratangelo's on-court expertise while maintaining clear boundaries to preserve their marriage.[144] Under Fratangelo's guidance, Keys implemented key technical adjustments, including a refined serve motion aimed at reducing injury risk and enhancing dominance, which contributed to her unbeaten start to the 2025 season.[128] His strategic input was pivotal in Keys' triumph at the 2025 Australian Open, where she defeated Aryna Sabalenka in the final 6-3, 2-6, 7-5 to claim her first Grand Slam singles title.[145] Fratangelo also provided essential mental support, encouraging Keys to incorporate therapy sessions that helped her overcome past pressures and build resilience during high-stakes matches.[146] Complementing Fratangelo's role is strength and conditioning coach Reshard Langford, a former NFL defensive back for the Kansas City Chiefs who joined Keys' team in 2024 through his work with the United States Tennis Association.[147] Langford's football-inspired training regimen focused on explosive power and injury prevention, playing a crucial part in Keys' physical preparation for the 2025 Australian Open by improving her endurance and recovery.[148] Keys has credited Langford's innovative methods—adapted from gridiron conditioning—for unlocking her peak performance, noting his skepticism about tennis players' fitness evolved into tailored programs that elevated her game.[149]Equipment and sponsorships
Racket, apparel, and strings
Madison Keys used the Wilson Blade racket throughout much of her professional career, beginning around 2012 during her junior and early WTA years, which complemented her power-based baseline game.[150][151] In late 2024, ahead of the 2025 season, Keys transitioned to the Yonex EZONE 98 racket, a change that she credited with enhancing control and reducing injury risks after years of arm issues.[126][152] This switch culminated in an official equipment contract with Yonex signed in March 2025, following her Australian Open victory that January.[153] The EZONE 98 features an unstrung weight of 305 grams and a 16x19 string pattern, providing a balance of stability and maneuverability suited to her aggressive style.[154][155] Keys has worn Nike apparel since 2013, including performance dresses and the Zoom Vapor line of shoes, which offer lightweight support for her on-court movement.[156][157] Complementing her racket switch, Keys adopted Yonex Poly Tour Rev strings in 2025, moving from her prior use of Luxilon polyesters to gain better spin and durability while prioritizing arm health.[158][159] To fine-tune stability, Keys customizes her rackets with lead tape adjustments, a practice she has refined over her career to optimize feel and power without excessive strain.[160][161]Other endorsements and partnerships
Keys has secured several high-profile endorsement deals outside of her athletic equipment sponsorships, enhancing her brand as a prominent figure in tennis. In 2025, she partnered with La Roche-Posay, a L'Oréal-owned skincare brand, to promote their Anthelios UV Pro-Sport Sunscreen SPF 50, emphasizing sun protection tailored for athletes.[162] She has served as the first American ambassador for Evian since 2017, appearing in campaigns that highlight hydration for active lifestyles.[163] Additionally, Keys has endorsed Acuvue contact lenses since 2018, sharing her experiences with vision correction to connect with fans facing similar needs.[164] In the fitness and software sectors, Keys maintains long-term partnerships with Orangetheory Fitness, promoting group workout classes, and Ultimate Software (now UKG), focusing on HR technology solutions.[163] A notable recent addition is her role as the first athlete brand ambassador for Brilliant Earth in June 2025, a sustainable jewelry company, where she influences product releases and embodies ethical luxury following her marriage.[165] These deals, alongside her Nike apparel extension, have collectively generated an estimated $8 million in career endorsement earnings, contributing to her overall net worth of approximately $12 million as of 2025.[166][164] Keys leverages these partnerships to support her philanthropic efforts through the Kindness Wins Foundation, which she founded to promote youth access to sports and mental health resources.[167][168]Personal life
Family, marriage, and relationships
Madison Keys was born on February 17, 1995, in Rock Island, Illinois, to parents Rick and Christine Keys, both attorneys who provided strong support for her tennis career. She has three siblings: an older sister named Sydney and two younger sisters, Montana and Hunter. Despite the demands of professional tennis requiring extensive travel, Keys has maintained a close bond with her family, often crediting them for her grounded perspective and emotional support during tournaments. Her mother, Christine, retired from her legal career for a decade to relocate with Keys to Florida for training, while her father continues practicing law in Illinois.[7][169][170] In her personal life, Keys has been in a relationship with fellow professional tennis player Bjorn Fratangelo since 2017, when they met at a training facility in Boca Raton, Florida. The couple announced their engagement in March 2023 and married in a private ceremony in Charleston, South Carolina, on November 23, 2024, attended by fellow players including Jessica Pegula and Sloane Stephens. Fratangelo, who began coaching Keys in 2023 following his own injury hiatus, has played a dual role in her professional and personal spheres, helping her navigate both on-court challenges and off-court life. As of 2025, the couple has no children, though Keys has expressed interest in motherhood as part of her future plans. They reside primarily in Orlando, Florida, with Keys maintaining ties to her Illinois roots through family visits.[171][172][173] Keys has been open about prioritizing mental health to balance her demanding career and relationships, particularly after facing burnout and injuries around 2021. She began incorporating regular talk therapy into her routine, which she credits with fostering greater emotional freedom and resilience, allowing her to separate personal stresses from professional performance. In public statements, Keys has emphasized the importance of therapy for everyone, regardless of success, noting it helped her redefine goals beyond wins, such as daily personal accomplishments and maintaining meaningful connections. This approach has enabled her to sustain close relationships amid the tennis tour's unpredictability.[130][146][174]Philanthropy and foundation work
Madison Keys founded the Kindness Wins nonprofit organization in 2020 to promote kindness to youth, kindness to self, and kindness to others during times of struggle, with an emphasis on providing access to sports, mental health education, and empowerment programs.[167][175] The foundation's initiatives build on Keys' earlier involvement with the anti-bullying organization FearlesslyGiRL, which she joined in 2016 to empower young women against social media harassment and bullying, an effort that directly inspired Kindness Wins amid her own experiences with mental health challenges and online negativity.[176][177][178] Through Kindness Wins, Keys has supported access to therapy for athletes and youth mental health programs, alongside efforts to expand tennis opportunities for underserved communities, such as court renovations and scholarships.[179][180] The foundation partners with organizations like the USTA, WTA Foundation, and Third Serve Foundation to deliver these programs, including collaborations on court refurbishments in North Charleston, South Carolina, in 2023.[181][180][179] Kindness Wins has awarded numerous grants since its inception, with examples including a $10,000 grant to the Santa Monica Tennis Collective in February 2025 for youth programs, a $1,000 grant to Tennis Outreach Programs' Autism Tennis initiative in September 2025 to cover participation costs for young adults with autism, and increased funding to the Abilities Tennis Association of North Carolina in August 2025 for adaptive tennis access.[182][183][184][185] Additional grants have funded scholarships through USTA-affiliated programs, such as a $1,000 award to Louisiana tennis initiatives in June 2025 for no-cost lessons and community events.[186] Following Keys' Australian Open victory, the foundation has continued its efforts through grants and events like the annual Kindness Wins Day, which raised approximately $20,000 in 2022 for community tennis facilities, and a 2024 pro-am that generated $75,000 for projects including Courting Kids and The Reese Brantmeier Project.[168][179] In November 2025, the USTA refurbished tennis courts at Mel McKay Park in Rock Island, Illinois, in honor of Keys' Australian Open victory, with a message from Keys delivered through the Kindness Wins Foundation.[187] It has also awarded more than 25 Medals of Kindness since 2020 to recognize individuals and groups advancing kindness in sports and youth development.[179]Career statistics
Grand Slam singles results
Madison Keys made her Grand Slam debut at the 2010 Australian Open as a 14-year-old wildcard, losing in the first round, and gradually progressed through the early rounds in subsequent years. Her breakthrough came in 2015 when she reached her first major semifinal at the Australian Open, defeating several seeded players before falling to Serena Williams. Over her career, Keys has achieved one Grand Slam singles title, two finals, and four semifinals, with her deepest runs predominantly on hard courts, reflecting her strong baseline game suited to faster surfaces. She holds a career Grand Slam singles record of 122 wins and 48 losses across 170 matches.[28] Keys' performance has evolved from consistent early exits in her junior-to-pro transition (2009–2014) to multiple deep runs in the elite stages, highlighted by her 2017 US Open final appearance where she lost to Sloane Stephens in straight sets, and her crowning achievement in 2025 when she won the Australian Open title by defeating Aryna Sabalenka 6–3, 2–6, 7–5. On clay at Roland Garros, her best is a 2018 semifinal loss to Sloane Stephens, while on grass at Wimbledon, she has twice reached the quarterfinals (2015, 2023). Her hard-court dominance is evident in win-loss records: Australian Open (34–10), US Open (33–14), compared to Roland Garros (28–13) and Wimbledon (27–11).[28][188] The following table summarizes Keys' best Grand Slam singles results by year:| Year | Tournament | Result |
|---|---|---|
| 2010 | Australian Open | 1R |
| 2011 | US Open | 2R |
| 2013 | Wimbledon | 3R |
| 2014 | Wimbledon | 3R |
| 2015 | Australian Open | SF |
| 2015 | Wimbledon | QF |
| 2016 | Wimbledon | 4R |
| 2017 | US Open | F |
| 2018 | Roland Garros | SF |
| 2018 | US Open | SF |
| 2019 | Wimbledon | 2R |
| 2021 | Wimbledon | 4R |
| 2022 | Australian Open | SF |
| 2023 | Wimbledon | QF |
| 2024 | Wimbledon | 4R |
| 2025 | Australian Open | W |
Grand Slam doubles results
Madison Keys has made sporadic appearances in Grand Slam doubles tournaments, reflecting her primary emphasis on singles competition. Her involvement has been limited to 10 events across the majors, with mixed outcomes but no titles or finals reached. Her most significant achievement in doubles came at the 2022 French Open, where she teamed with Taylor Townsend to reach the semifinals. The American pair defeated several opponents before falling to eventual champions Coco Gauff and Jessica Pegula, 4-6, 6-7(4), in the semifinals.[190] In 2014, Keys partnered with fellow American Alison Riske at Wimbledon, advancing to the second round. They secured a straight-sets victory over Alla Kudryavtseva and Anastasia Rodionova, 6-2, 6-2, in the opening round, but were defeated by Vania King and Petra Cetkovska, 6-7(5), 2-6, in the next match.[191] Keys' Grand Slam doubles efforts demonstrate occasional success in team play, contrasting her more dominant singles performances, though she has not pursued doubles as a consistent priority.WTA singles titles and finals
Madison Keys has competed in 13 WTA singles finals excluding Grand Slams, winning 9 titles for a 69% success rate in deciding matches.[192] Her victories span multiple surfaces, showcasing her versatility, while her losses came against top-ranked opponents during peak periods of the tour.[1] Keys has not won a year-end WTA Finals championship, though she qualified in 2016 and 2025.[193] The following table lists all of Keys' non-Grand Slam WTA singles finals, including tournament details, opponents, and scores:| Year | Tournament | Surface | Opponent | Result | Score |
|---|---|---|---|---|---|
| 2014 | Eastbourne International | Grass | Angelique Kerber (GER) | Won | 6–3, 3–6, 7–5 |
| 2015 | Charleston Open | Clay | Angelique Kerber (GER) | Lost | 6–2, 4–6, 7–5 |
| 2016 | Italian Open | Clay | Serena Williams (USA) | Lost | 7–6(5), 6–3 |
| 2016 | Birmingham Classic | Grass | Barbora Strýcová (CZE) | Won | 6–3, 6–4 |
| 2016 | Canadian Open | Hard | Simona Halep (ROU) | Lost | 7–6(2), 6–3 |
| 2017 | Silicon Valley Classic | Hard | CoCo Vandeweghe (USA) | Won | 7–6(4), 6–4 |
| 2019 | Charleston Open | Clay | Caroline Wozniacki (DEN) | Won | 7–6(5), 6–3 |
| 2019 | Cincinnati Masters | Hard | Svetlana Kuznetsova (RUS) | Won | 7–5, 7–6(5) |
| 2020 | Brisbane International | Hard | Karolína Plíšková (CZE) | Lost | 6–4, 4–6, 7–5 |
| 2022 | Adelaide International | Hard | Alison Riske (USA) | Won | 6–1, 6–2 |
| 2023 | Eastbourne International | Grass | Daria Kasatkina (RUS) | Won | 6–2, 7–6(13) |
| 2024 | Internationaux de Strasbourg | Clay | Danielle Collins (USA) | Won | 6–1, 6–2 |
| 2025 | Adelaide International | Hard | Jessica Pegula (USA) | Won | 6–3, 4–6, 6–1 |