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Not Fair

"Not Fair" is a by English Lily , released as the second single from her second studio album, , on 4 April 2009. The track, co-written by Allen and producer , blends pop with country influences and peaked at number five on the , spending 27 weeks in the top 100. The lyrics of "Not Fair" express frustration in a relationship where the narrator's partner excels in emotional support and daily affection but fails to satisfy her sexually, highlighting a theme of unmet physical needs amid otherwise ideal companionship. Allen has described the song as drawing from personal experiences with a "lazy lover," noting that the subject remained oblivious to the reference even after release. In later reflections, she expressed regret over the track's candidness, stating it intimidated potential partners by raising fears of similar public disclosures. The music video for "Not Fair," directed by and released on 20 March 2009, adopts a aesthetic with Allen portraying a character in a rustic, bluegrass-inspired setting, complete with instrumentation that complements the song's twangy production. The video garnered significant attention, contributing to the single's commercial success, which included certifications and strong performance across and .

Writing and recording

Songwriting

Lily Allen drew inspiration for "Not Fair" from her personal experiences of in relationships that were otherwise fulfilling and ideal, drawing directly from aspects of her life in 2008. In her 2018 memoir My Thoughts Exactly, she reflected on the track as stemming from encounters with "shitty sex," emphasizing how it captured a common yet candid frustration that resonated widely with listeners. The song emerged from collaborative songwriting sessions with producer and co-writer , who partnered exclusively with Allen on her second album . These sessions took place in late 2008 in , where Allen and Kurstin co-authored the track alongside others for the album. Kurstin's contributions helped shape the song's structure during this intensive creative phase, building on Allen's initial ideas. Allen's writing approach for "Not Fair" showcased her characteristic technique of crafting witty, confessional lyrics that intertwined humor with raw vulnerability, allowing her to confront intimate relational dynamics in a relatable yet bold manner. This method enabled the song to balance lighthearted critique with emotional honesty, a hallmark of her songwriting style evident throughout the album's development. During the process, subtle influences surfaced, informing the track's narrative tone.

Production

"Not Fair" was produced by , who recorded the track at The Premises Studios in and mixed it at Echo Studio in . The production incorporates and pop elements, featuring instrumentation and a sample from "Nashville Country" by , with Kurstin utilizing keyboards, sequencers, and synthesizers to achieve the song's twangy, Spaghetti Western-inspired sound.

Composition and lyrics

Musical elements

"Not Fair" blends country-pop with influences, characterized by prominent riffs and strumming that evoke a rustic, foot-stomping energy. The song follows a conventional verse-chorus structure, incorporating a bridge for added narrative tension, which allows Allen to build her through escalating dynamics. It unfolds at a lively of 121 beats per minute in the key of , contributing to its upbeat yet pointed tone. The instrumentation centers on traditional elements like for twangy accents, for rhythmic strumming, and a steady pattern that drives the galloping bluegrass-inspired rhythm. Subtle electronic touches, layered during production by , enhance its pop accessibility without overshadowing the organic folk-country core. Allen's vocal delivery is cheeky and narrative-driven, delivering lines with a sassy, conversational that underscores the song's humorous frustration. In the , layered harmonies amplify the catchiness, creating a communal, feel that contrasts her verses.

Thematic content

The lyrics of "Not Fair" center on a narrator's with a seemingly ideal partner who excels in emotional attentiveness but fails spectacularly in sexual fulfillment, employing irony to underscore the disparity between romantic perfection and physical inadequacy. The song opens with vivid descriptions of the boyfriend's —"He treats me with / He says he loves me all the time / He calls me fifteen times a day"—building an image of overwhelming care that borders on suffocation, only to pivot to grievance: his inadequate , leaving the narrator and resentful in moments like lying "in the wet patch / In the middle of the bed." This contrast is exaggerated for comedic effect, as the boyfriend's attentiveness amplifies the irony of his singular flaw, turning what could be a bitter into a wry on mismatched expectations in intimacy. Key lines in the such as "Oh, you're supposed to care / But you never make me scream, you never make me scream" directly confront unmet sexual needs, using suggestive language to highlight the narrator's to reciprocity that otherwise meets every emotional . This employs humor through self-deprecating , portraying the woman's candid dissatisfaction without descending into outright , which makes the critique relatable and disarming. The country-inflected style further enhances this by lending a folksy, quality to the personal . Allen herself has described the as addressing "shitty " that resonated widely, emphasizing its basis in real relational imbalances. On a broader level, the offers a subtle of idealized relationships in pop culture, where media often glorified emotional bonding while sidelining women's sexual agency, and it engages with gender dynamics by flipping traditional scripts to voice female frustration in heterosexual encounters. Through its focus on the woman's perspective, "Not Fair" challenges the era's tendency to prioritize male satisfaction, using irony to expose how even "perfect" partnerships can perpetuate when physical needs go unaddressed. This approach aligns with flirtation with feminist themes in her , critiquing male sexual performance as a site of relational power imbalance. The tone remains humorous and relatable, blending candor with wit to make the accessible rather than accusatory, thereby inviting listeners to reflect on their own experiences.

Release and promotion

Release formats

"Not Fair" served as the second from Lily Allen's second studio , It's Not Me, It's You, released on 9 February 2009 by Regal Recordings and , where it appears as track three on the standard edition. The digital download version of the single was issued on 20 March 2009 in the United Kingdom by Regal Recordings. This was followed by a physical release on 11 May 2009, which included the B-side track "Why?". The single's rollout emphasized the market through its physical formats, including a limited-edition 7-inch , while the digital edition enabled broader international availability. Promotional variants featured , such as the , distributed on 12-inch and for radio and club play.

Promotional activities

The promotional campaign for "Not Fair" built anticipation through teasers integrated into the broader marketing for Lily Allen's album , with lyrics from the track featured in media interviews as early as December 2008. This pre-release hype continued into early 2009, leveraging the album's rollout to generate buzz for the single ahead of its launch. To boost physical sales, the single was coupled with the exclusive non-album B-side "Why", a previously unreleased track written by Allen that was only available on certain formats like the limited-edition 7-inch picture disc. In the UK, the song was prominently featured in radio campaigns on stations such as BBC Radio 1, where it received airplay to drive listener engagement. It also appeared on early digital streaming platforms, including iTunes, facilitating wider accessibility and online promotion. Internationally, promotion emphasized markets in and through previews during the It's Not Me, It's You World Tour, which began in March 2009 and included performances showcasing tracks from the album, including "Not Fair". The tour served as a key vehicle for building global awareness, with setlists highlighting the single to connect with audiences in these regions. The song's live debut occurred in alignment with the tour's early dates, further amplifying its visibility.

Critical reception

Initial reviews

Upon its release as the second single from Lily Allen's second album in April 2009, "Not Fair" received mixed critical reception, with some reviewers praising its humorous take on sexual dissatisfaction while others did not positively receive its theme. described the track as part of Allen's "adept, witty, synthesised pastiches," highlighting its clever blend of electro-bluegrass elements and personal candor in addressing a boyfriend's shortcomings in bed. Similarly, the Chart Blog lauded it as a "very pretty " with a "cheery pop melody" underpinned by a hoedown-style , emphasizing its relatable portrayal and comedic edge in depicting bedroom frustrations. In the context of album reviews for It's Not Me, It's You, "Not Fair" was frequently singled out as a bold standout, showcasing Allen's willingness to tackle intimate topics with sharp wit. called it "the prettiest song ever written about ," appreciating its melodic charm amid the explicit content. referred to it as a "quotable lark" about an "underwhelming bedmate," positioning it as a highlight for its cheeky evolution from Allen's debut-era style. The single's initial reviews reflected its catchiness and humor as strengths, tempered by debates over the country-infused production shift. For instance, while noted the song's railing against an inadequate partner, others like the BBC's album critique acknowledged its "pseudo country" vibe as comically effective but potentially divisive in tone.

Accolades and rankings

"Not Fair" achieved significant recognition in Australia, ranking at number 8 on Triple J's Hottest 100 countdown for 2009, as voted by listeners, highlighting its popularity among alternative music fans. The song was nominated for Best Single at the 2009 Download Music Awards in the UK, underscoring its acclaim in digital and alternative music circles. Additionally, the success of "Not Fair" as a key single from the album It's Not Me, It's You contributed to Lily Allen's win for British Female Solo Artist at the 2010 Brit Awards, where her overall body of work from that era was celebrated. In retrospective analyses of 2000s , "Not Fair" has been praised for its candid exploration of personal dissatisfaction and female perspective in relationships. The song's reached over 128 million views on as of November 2025, reflecting its enduring appeal in the digital era and inclusion in discussions of iconic 2000s videos.

Commercial performance

Chart performance

"Not Fair" debuted on the on 4 April 2009, ultimately peaking at number 5 and spending a total of 27 weeks on the chart. It remained in the top 40 for 16 weeks, demonstrating sustained popularity driven by robust digital downloads during its initial run from April to September 2009, followed by a brief re-entry in January 2010. On the year-end for 2009, the song ranked at number 32. Internationally, "Not Fair" achieved strong results across several markets, peaking at number 3 on the Singles Chart and number 3 on the . In the Netherlands, it reached number 4 on the , while in , it peaked at number 20 on the chart. The track's performance was bolstered by digital sales, contributing to its year-end ranking of number 20 in . Compared to the album's "The Fear", which peaked at number 5 in , "Not Fair" outperformed it in that market by reaching a higher position of number 3.

Certifications and sales

In the , "Not Fair" was certified 2× Platinum by the (BPI) on November 7, 2025, denoting 1.2 million units sold or streamed. This milestone reflects the song's enduring popularity, driven in part by its initial chart success that built long-term sales momentum. In , the song earned Platinum certification from the Australian Recording Industry Association () for shipments exceeding 70,000 units. The track also received Platinum certification in from and Gold certification in from IFPI Switzerland. with subsequent streaming growth further amplifying its commercial impact in the years following.

Music video

Production

The music video for "Not Fair" was directed by in collaboration with production company Black Dog Films. Filmed on 19 February 2009 in , the video adopted a retro country-western aesthetic inspired by 1970s television programs like The Porter Wagoner Show, aligning with the song's countrypolitan influences to create a playful and vintage visual style. The production was shot on using a vacuum tube TV camera to enhance the period-specific look, featuring a fictional 1970s band reunion tour theme with the group Tumbleweeds (comprising members Joey, Robo, Troy Alexander, and Colin). Key elements included western-themed props such as guns and chickens handled by an on-set wrangler, along with choreography by Troy Christian that incorporated simple, thematic movements like dancers circling each other. The editing process enabled a rapid completion, allowing the video to premiere on 20 March 2009 via UK television and .

Content and themes

The music video for "Not Fair" features performing the song in a stylized of a television program, reminiscent of the Show. It begins with a archival-style clip introducing Allen as a "purty little lady" about to debut her track, setting a tone. Allen, dressed in a white with a sharp fringe haircut, energetically sings and dances center stage, accompanied by a full —including mullet-sporting guitarists and an impassive —and a group of backing vocalists outfitted as cowgirls executing synchronized routines. Scattered throughout the set are live farm animals, such as chickens pecking at the floor and cows ambling nearby, which intermittently steal focus during the performance. There is no extended narrative arc; instead, the video focuses on the live rendition, culminating in Allen's final, emphatic delivery of the . Visually, the video embraces a satirical through its retro techniques, including captured on analog to evoke vintage TV broadcasts, complete with artifacts like trails during quick camera pans. The desert-inspired stage backdrop, flamboyant Western attire, and acting from the band members amplify the , creating a whimsical, exaggerated that pokes fun at classic Americana tropes while highlighting the song's rustic instrumentation. This aesthetic choice underscores the video's playful absurdity, with the roaming adding layers of chaotic humor to the otherwise structured performance. Thematically, the video parallels the song's core frustration with an inadequate romantic partner—particularly in intimate matters—by framing it within an empowering, comedic lens that transforms vulnerability into bold . Allen's confident stage presence and the video's lighthearted mockery of conventions echo the ' blend of affection and exasperation, using humor to assert and critique relational imbalances without descending into bitterness. This approach reinforces as a response to dissatisfaction, aligning the visuals seamlessly with the track's witty, genre-bending commentary. Critics and fans lauded the video's inventive humor and nostalgic flair, describing it as "priceless" for its straight-faced execution of kitschy elements that sparked conversations upon its premiere. The creative direction helped propel its online success, amassing over 129 million views on as of 2025.

Live performances

Television and debut appearances

Lily Allen gave the live television debut of "Not Fair" on on 21 March , one day after the single's release. The performance took place in a straightforward studio setting with her backing band, spotlighting her vocal delivery and the track's distinctive elements. She followed this with an appearance on on 28 April 2009, delivering the song alongside other new material from her album in an intimate studio environment. The staging remained minimal, allowing the country-inflected pop arrangement and Allen's witty lyrics to take center stage. Internationally, Allen performed "Not Fair" on Australian program Rove later in 2009, adapting the simple band format to the talk-show vibe. She also showcased the track on on 14 May 2009, where the emphasis on her charismatic stage presence amplified the song's humorous critique of romantic dissatisfaction. These early television outings, timed closely with the release, created significant buzz among viewers and helped propel the single's visibility.

Festival and tour performances

Following the release of "Not Fair" as the second single from her second album It's Not Me, It's You, Lily Allen incorporated the track into the setlist of her supporting , which ran from March 2009 to February 2010 across , , , and . The song was performed regularly during the tour's headline shows, often positioned as a mid-set highlight to showcase its country-infused pop energy, with Allen delivering full-band arrangements that emphasized its narrative and twangy guitar riffs. In 2009, Allen brought "Not Fair" to major festival stages, including a prominent slot at Ireland's Oxegen Festival on July 10, drawing enthusiastic responses from the audience during the event's main stage lineup. The following year, she performed the song at Australia's Big Day Out festival across multiple dates, such as January 22 in Sydney and January 26 in Melbourne, integrating it into a set that blended new material from It's Not Me, It's You with earlier hits, and featuring lively crowd participation that amplified its anthemic chorus. The song maintained a presence in Allen's live repertoire in subsequent years, reflecting its enduring popularity. At Hungary's on August 14, 2014, during promotion for her third album , "Not Fair" was revived in a full-band format as part of a hits-heavy set, energizing the large island crowd with its relatable themes. Similarly, in 2019, Allen included it in her No Shame Tour appearance at the Isle of Wight Festival on June 14, contributing to a nostalgic segment that highlighted her career-spanning catalog. Allen occasionally adapted "Not Fair" for more intimate settings during tours, opting for acoustic renditions that stripped back the production to focus on her vocal delivery and the song's storytelling elements, as seen in select 2009 performances like the series. In contrast, festival outings typically featured robust full-band versions to match the high-energy environments, allowing for extended instrumental breaks. Notable moments across these shows often involved spontaneous crowd sing-alongs, particularly on the chorus lines critiquing romantic dissatisfaction, which underscored the track's communal appeal and helped foster a sense of shared among audiences.

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