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Pure Storage

Pure Storage, Inc. is an American publicly traded technology company that develops and provides enterprise-grade all-flash hardware and software solutions, focusing on , , and with cloud-ready capabilities. Headquartered in , the company emphasizes high-performance, resilient storage platforms designed for scalability and simplicity in managing large-scale data environments. Founded in 2009 as Os76 Inc. by John "Coz" Colgrove and John Hayes under the auspices of Sutter Hill Ventures, Pure Storage officially launched in January 2010 with a mission to revolutionize by leveraging for superior speed, efficiency, and . The company went public on the under the PSTG in October 2015 and has since grown to serve over 13,500 global customers across various industries, including , healthcare, and . Under its Evergreen architecture, Pure Storage enables non-disruptive upgrades and subscriptions, allowing systems to evolve without hardware replacements, which minimizes downtime and environmental impact. Key products include the FlashArray//X for performance-optimized NVMe storage in high-demand applications, the FlashArray//C for capacity-efficient Tier 2 workloads using QLC flash, and the FlashBlade platform for scalable unified file and suitable for and . Complementary offerings such as FlashStack, a solution with , and AIRI, an -ready infrastructure integrated with GPUs, extend Pure Storage's portfolio to support hybrid cloud and needs. The company's technology delivers exceptional metrics, including high IOPS ( operations per second), built-in , and simplified management, positioning it as a leader in sustainable that reduces power and space consumption. Led by Chairman and CEO Charles Giancarlo since August 2017, Pure Storage has achieved notable recognitions, including being named a Leader in the 2025 for Platforms, with the highest positioning in execution and furthest in vision. It also maintains one of the highest Net Promoter Scores (NPS) in enterprise technology at 81 and has been certified as a Great Place to Work for six consecutive years. With a focus on driven by and growth, Pure Storage continues to address modern challenges in data protection, , and operational efficiency for organizations worldwide.

History

Founding and Early Development

Pure Storage was founded in 2009 by John "Coz" Colgrove and John Hayes under the initial name Os76 Inc., operating out of . Colgrove, a veteran engineer who spent over 20 years at Software developing storage technologies, brought extensive expertise to the venture, holding more than 450 patents in computer systems and reliable data storage design. Hayes, who had previously served in Yahoo!'s Office of the Chief Technologist, focused on securing early funding and managing operational aspects, leveraging his experience in technology startups. From 2009 to 2011, the company operated in , concentrating on pioneering all-flash technology. This development emphasized a flash-optimized designed to overcome the performance, density, and endurance limitations inherent in traditional disk-based systems. The initial $5 million Series A funding round, led by Sutter Hill Ventures in 2009, supported this effort and underscored the investors' belief in Pure Storage's potential to disrupt the market dominated by legacy solutions. In 2011, Pure Storage publicly unveiled its innovations, announcing its first products aimed at addressing requirements in environments. This emergence from marked the transition from secretive R&D to market entry, positioning the company as an innovator in flash-based storage solutions.

Growth, IPO, and Expansion

Following its founding, Pure Storage experienced rapid revenue expansion driven by demand for its all-flash storage solutions. From 2013 to , the company's annual revenue grew from $6.1 million to $174.5 million, reflecting a exceeding 300 percent during this period. This acceleration included quarterly revenue increases averaging around 50 percent in the early years post-2011, as the firm scaled operations and secured customers. By , revenue reached approximately $175 million, underscoring the market's adoption of Pure Storage's innovative technology amid a shift toward flash-based . The company's growth culminated in its on October 7, 2015, when it listed on the under the ticker symbol PSTG. Pure Storage priced 25 million shares of Class A at $17 per share, raising $425 million in gross proceeds before underwriting discounts. Including the full exercise of the underwriters' option, a total of 28.75 million shares were sold, generating over $485 million. The IPO provided capital for further product development and , positioning Pure Storage as a key player in the enterprise storage sector. As Pure Storage expanded post-IPO, it relocated its headquarters from Mountain View to , in 2023 to accommodate growing operations in a larger facility spanning over 250,000 square feet. Employee headcount also surged, reaching 6,000 by the end of fiscal 2025, supporting enhanced research, sales, and customer support functions. Internationally, the company entered key markets in and the region, establishing its European headquarters in the by 2014 and expanding distribution partnerships across EMEA and APAC offices by 2017. Financial milestones continued into the early 2020s, with Pure Storage achieving positive operating income for the first time in fiscal 2023 amid of $2.75 billion, though the company reported a net loss for the year. By fiscal 2025, the company achieved its first full-year of $106.7 million alongside annual of $3.17 billion, up 12 percent year-over-year, fueled by subscription services and hybrid demand. This performance highlighted the company's operational efficiency and sustained market traction.

Recent Developments

In 2023, Pure Storage intensified its focus on (AI) , announcing initiatives to support enterprise-scale AI deployments through its high-performance platforms, enabling customers to accelerate for AI workloads. This strategic shift positioned the company to capitalize on the growing demand for efficient in AI-driven environments, with early partnerships emphasizing container-ready storage solutions for global breakthroughs in AI applications. By 2025, Pure Storage expanded its subscription-based models, notably through Evergreen//One Storage-as-a-Service, to meet surging demand. In Q2 fiscal 2026, subscription services reached $414.7 million, up 15 percent year-over-year and comprising 48 percent of (up from approximately 47 percent in fiscal 2025), with Storage as a Service total contract value (TCV) sales up 24 percent year-over-year as enterprises adopt flexible, consumption-based storage to support and scalability. A pivotal development was the major deal with in 2025 for solutions, which began recognizing in Q2 fiscal 2026 and significantly boosted the company's market position amid the ; this agreement contributed to founder John Colgrove's net worth surpassing $1 billion, reflecting the stock surge tied to heightened needs for hyperscale operations. Further advancing its AI strategy, Pure Storage announced expansions into high-performance workloads for AI and in 2025, including a key partnership with and to deliver unified AI factories for enterprises, optimizing operations through integrated compute, , and networking. The company also reaffirmed its fiscal 2026 revenue guidance of $3.60 billion to $3.63 billion on November 4, 2025, representing 14 percent year-over-year growth primarily fueled by AI-related demand and subscription momentum. In updates, Pure Storage appointed Patrick Finn as on November 4, 2025, to strengthen sales execution amid these strategic shifts, with former Dan FitzSimons transitioning to an advisory role.

Products and Services

Hardware Platforms

Pure Storage's hardware platforms consist primarily of all-flash array systems designed for high-performance in environments. The company's offerings emphasize through proprietary technologies that optimize media utilization, enabling scalable and reliable on-premises deployments for demanding workloads. These platforms integrate flash-optimized controllers to deliver consistent performance without the complexities of traditional architectures. The FlashArray series represents Pure Storage's scale-up unified block storage systems, supporting both block and file protocols for consolidated data management. These systems utilize the Purity operating system, which facilitates non-disruptive upgrades and expansions, allowing hardware and capacity scaling without downtime. Capacities range from entry-level configurations starting at approximately 1TB effective to multi-petabyte scales, such as up to 7.4PB effective in the FlashArray//XL model (as of 2025), making them suitable for growing enterprise needs. Recent additions include the FlashArray//XL for top-tier performance, FlashArray//ST delivering up to 10M IOPS in a 5RU form factor, and FlashArray//E for capacity-optimized unstructured data storage. At the core of these platforms is Pure Storage's DirectFlash technology, featuring direct-flash modules (DFM) that connect raw directly to NVMe controllers, bypassing the inefficiencies of commodity SSDs. This architecture eliminates traditional overhead by leveraging centralized software management for tasks like and garbage collection, resulting in higher density—up to 2-3 times greater than SSD-based systems—and improved of 39-54% fewer watts per terabyte. DFMs, available in capacities up to 300TB as of late 2025, enhance reliability with 3-4 times lower failure rates compared to standard SSDs. The FlashBlade series complements the portfolio as a scale-out platform optimized for file and object storage, particularly unstructured data in analytics and AI workloads. It supports unified fast file and object access, with raw capacities scaling up to 15PB through modular blade additions, enabling independent growth of performance and storage. Recent models include FlashBlade//S, delivering up to 50% more performance than prior generations while maintaining simplicity in deployment, and FlashBlade//EXA for massively parallel processing in AI and high-performance computing (available summer 2025), alongside FlashBlade//E for capacity-optimized unstructured data. Performance across both series is characterized by sub-millisecond —typically 150µs for FlashArray//X—and up to 45GB/s throughput, alongside reduction ratios averaging 5:1 through inline deduplication and , which can achieve up to 10:1 total in optimized scenarios. These metrics support high-IOPS applications without tuning. Target markets include enterprise databases such as , virtualization environments like , and other mission-critical workloads requiring low and .

Software and Management Tools

Pure Storage's software ecosystem is anchored by the Purity Operating Environment, a flash-optimized operating system designed to power its all-flash arrays, delivering consistent and across on-premises, cloud, and hybrid environments. Purity operates as a unified OS for platforms like FlashArray and FlashBlade, enabling seamless data access, protection, and efficiency without the silos common in traditional systems. Central to its design is the subscription model, which provides non-disruptive software upgrades, allowing customers to access new features and enhancements without downtime or . These updates follow a structured release cadence, with feature releases occurring approximately every three months to introduce innovations while maintaining stability through long-life release lines. Complementing Purity is the Pure1 management platform, a cloud-based, AI-driven tool that offers centralized oversight for Pure Storage deployments. Pure1 provides monitoring of array health, performance analytics, and predictive support to anticipate issues before they impact operations, all accessible via a at no additional cost to subscribers. Its AIOps capabilities enable proactive , energy optimization, and security insights, simplifying administration across multi-site fleets and integrating with tools for automated workflows. Purity incorporates essential data protection and automation features to enhance operational resilience and efficiency. Built-in encryption uses AES-256 for , validated to standards, with no manual required, ensuring compliance and security by default. Replication capabilities include ActiveCluster for active-active synchronous mirroring across sites and ActiveDR for asynchronous replication with near-zero recovery point objectives (RPOs) and single-command , supporting over various distances. Snapshot functionality delivers space-efficient, writable copies that are portable across Pure platforms and immutable via SafeMode to defend against , facilitating rapid recovery without performance degradation. An API-first architecture, leveraging REST APIs, enables programmatic automation for provisioning, orchestration, and integration with tools, reducing manual intervention in dynamic environments. Data reduction in Purity emphasizes inline processing to maximize storage efficiency without compromising speed. Technologies include granular deduplication at the 512-byte level, inline compression with append-only layouts, and pattern removal to eliminate repetitive binary sequences before further optimization. These methods achieve average data reduction ratios of 5:1, contributing to total efficiency up to 10:1 when including thin provisioning, allowing organizations to store more data on less physical media while maintaining low latency. To support diverse enterprise needs, Purity includes multi-tenancy features that enable secure isolation of workloads on shared infrastructure, accommodating block protocols like , , and NVMe-oF alongside file access via SMB and NFS. Quality-of-service (QoS) controls are always-on, providing granular prioritization to prevent , ensuring consistent and throughput for critical applications even in consolidated setups.

Cloud and Hybrid Solutions

Pure Storage provides a suite of and solutions designed to support modern, distributed environments, enabling seamless integration between on-premises and services. These offerings address the needs of enterprises running containerized and cloud-native applications by delivering consistent services, , and efficient resource utilization across setups. Central to this portfolio is the emphasis on mobility, , and performance optimization to facilitate workload portability without compromising or compliance. Portworx by Pure Storage serves as a comprehensive data services platform, providing persistent storage for containerized applications in both on-premises and environments. It enables automated through a rules engine that dynamically balances, scales, and resizes storage pools, supporting auto-scaling for fluctuating workloads. Key features include with automated , granular snapshots for backups, for , and capabilities that achieve low recovery time objectives (RTO) and near-zero recovery point objectives (RPO) via multi-cluster replication. This platform integrates natively with orchestration tools, allowing developers to define storage policies that ensure consistent data persistence and protection across hybrid deployments, with recent updates including 3.4 in October 2025 and integration with Pure Fusion in September 2025. Pure Cloud Block Store offers AWS-native block storage optimized for high-performance cloud workloads, delivering enterprise-grade reliability and scalability within the (AWS) ecosystem. Integrated directly with Amazon EC2 instances, it supports seamless data replication from on-premises Pure Storage arrays to AWS Availability Zones, enabling efficient with defined RPO and RTO agreements. The solution leverages Pure Storage's efficiency technologies, such as deduplication and , to reduce cloud consumption costs while maintaining predictable performance for mission-critical applications. It facilitates bursting for overflow workloads and supports DevTest environments through rapid cloning, accelerating development cycles without complexities, with updates including version 6.8.4 in March 2025. Pure Fusion acts as a unified for orchestrating across on-premises, public , and configurations, transforming disparate arrays into a policy-driven, software-defined . It provides a single for managing block, file, object, and services, with AI-driven for provisioning, , and . Data mobility is achieved through non-disruptive volume migration, allowing workloads to move seamlessly between environments based on predefined policies for , , and . Features like real-time detection and with cybersecurity partners enhance in multi-cloud setups, including new 2025 enhancements like Presets and Intelligent Workflows. Hybrid cloud capabilities are further enhanced by DirectConnect integrations, such as AWS Direct Connect, which provide low-latency, connections from on-premises FlashArray and FlashBlade systems to public clouds. This enables efficient cloud bursting for temporary resource scaling, bypassing public paths to maintain consistent performance and security for data-intensive operations. In multi-cloud environments, these solutions support use cases like deploying containerized applications with persistent storage via Portworx, streamlining pipelines through automated data mobility in Pure Fusion, and accelerating AI model training with high-throughput block storage in Pure Cloud Block Store. Enterprises benefit from reduced operational complexity and cost savings, as demonstrated by deployments handling and virtualized workloads across distributed infrastructures.

Business Development

Key Acquisitions

Pure Storage has pursued strategic acquisitions since 2018 to enhance its software-defined storage capabilities and expand into hybrid and cloud-native environments. In August , the company acquired StorReduce, a developer of cloud-first software-defined storage solutions, for an undisclosed amount. This move integrated advanced deduplication technology into Pure Storage's portfolio, enabling more efficient management of and strengthening its public cloud offerings by reducing storage costs and improving scalability. In April 2019, Pure Storage acquired Compuverde, a provider of distributed software, for an undisclosed amount. The acquisition bolstered Pure Storage's file services with Compuverde's technology, which supports scalable, software-defined file storage across hybrid cloud architectures, allowing enterprises to unify on-premises and cloud-based file workloads more effectively. Pure Storage's largest acquisition occurred in September 2020, when it purchased Portworx, a Kubernetes-native , for $370 million in cash. This integration introduced enterprise-grade data services for containerized applications, including persistent storage, data protection, and , significantly enhancing Pure Storage's position in the growing container storage market. Post-acquisition, Portworx has been integrated into Pure Storage's portfolio, providing enterprise-grade data services for containerized applications that complement block, file, and in multi-cloud environments. These acquisitions have accelerated Pure Storage's transition to software-defined storage models, emphasizing subscription-based services and hybrid cloud integration. By 2025, subscription services reached $1.5 billion, representing approximately 45% of and underscoring the long-term impact of these deals on recurring streams.

Strategic Partnerships and Collaborations

Pure Storage has forged key strategic partnerships with leading technology providers to enhance its all-flash storage solutions, particularly in supporting AI infrastructure and hybrid cloud environments. In October 2025, Pure Storage collaborated with and to deliver AI Factories, a unified integrating compute, , and networking for generative AI deployment. This partnership leverages NVIDIA's GPU-accelerated technologies with Pure Storage's FlashBlade to enable high-performance AI and , addressing readiness challenges in large-scale AI workloads. The company maintains deep integrations with major cloud providers to ensure seamless data mobility and management. Pure Storage's Cloud Block Store offers certified block storage solutions natively in AWS and , allowing enterprises to deploy Purity software-defined storage in the cloud for consistent performance across hybrid environments. Additionally, Pure Storage holds partner status with Google Cloud, supporting unified data experiences for modern organizations through validated architectures. A notable collaboration in 2025 involved , where Pure Storage secured a multi-year agreement to serve as a primary storage provider for petabyte-scale . This deal emphasizes Pure Storage's DirectFlash Modules for efficient, high-capacity storage tailored to Meta's demands, bolstering its position in hyperscale environments. To expand market reach, Pure Storage relies on channel partnerships with resellers and technology allies. With , it delivers solutions, aiding mid-market customers in adopting efficient storage for and needs. Similarly, co-selling efforts with enable optimized through joint solutions like Pure Storage Cloud for , facilitating seamless migrations of workloads. These alliances yield ecosystem benefits through joint certifications, such as Validated Designs and Ready status, ensuring and reducing deployment complexities. Partnerships have become a cornerstone of Pure Storage's growth, with channel contributions forming a substantial portion of its revenue stream in fiscal 2025.

Security and Incidents

2024 Data Breach

In May and June 2024, a third-party attacker gained unauthorized access to a single Snowflake data analytics workspace maintained by Pure Storage, which housed telemetry data used for customer support purposes. The breach involved the exfiltration of internal logs and performance metrics collected via Pure Storage's Pure1 management tool, including details such as company names, LDAP usernames, email addresses, and Purity software version numbers. No customer data, authentication credentials, personally identifiable information (PII), or system access keys were compromised, and the exposed telemetry could not be used to exploit customer environments. The incident was detected in June 2024 during routine monitoring, prompting Pure Storage to immediately block further access and engage a leading cybersecurity firm for a forensic investigation. The company publicly disclosed the on June 11, 2024, and subsequently notified all potentially affected customers, confirming no unusual activity on their systems. Pure Storage also complied with applicable regulatory requirements by filing necessary disclosures. This event was attributed to the financially motivated threat actor tracked as UNC5537 by , who exploited stolen credentials obtained via infostealer campaigns dating back to 2020. The attack formed part of a larger series of identity-based compromises affecting at least 165 customers, including high-profile organizations such as and . The affected accounts lacked (MFA), enabling the initial unauthorized entry. The breach caused no operational disruptions to Pure Storage's services or infrastructure. However, following the public announcement, the company's stock price (NYSE: PSTG) dipped by approximately 1% over the subsequent two trading days, closing at $54.94 on June 11 and $54.49 on June 12, 2024.

Cybersecurity Innovations and Response

Following the 2024 security incident, Pure Storage addressed the vulnerability and focused on isolating sensitive diagnostic data used for customer support while ensuring no customer systems were compromised. Pure Storage's platform incorporates built-in protections through the Purity Operating Environment, which enables immutable snapshots via SafeMode technology to prevent unauthorized alterations or deletions by ransomware. These snapshots create indelible copies of data that cannot be modified even by administrators, providing a secure foundation for recovery. Additionally, Purity OS supports air-gapped replication strategies, allowing organizations to maintain offline copies of data for enhanced isolation from network-based threats, complemented by robust ransomware recovery capabilities that facilitate rapid restoration without data loss. This integrated approach ensures data integrity during active attacks, reducing downtime and recovery complexity. In 2025, Pure Storage expanded its offerings with -driven detection integrated into the Pure1 , enabling real-time anomaly identification and proactive response to potential risks. The Pure1 Copilot provides conversational analytics for monitoring , combining dashboards with automated insights to detect irregularities at the storage layer. Deeper integrations with partners like further enhance this ecosystem, incorporating Falcon's next-generation SIEM for unified evaluation and faster incident response across hybrid environments. These advancements shift storage from a passive component to an active participant in cybersecurity defenses. Pure Storage offers subscription-based through Pure Protect, a (DRaaS) solution that provisions isolated environments , achieving times under one hour for most scenarios via pre-conversion options. This service integrates with environments and AWS, providing scalable, consumption-based protection that minimizes infrastructure overhead while guaranteeing swift . The company also contributes to zero-trust storage standards by embedding principles like , network access policies, and immutable data handling into its , supporting Zero Trust initiatives and promoting resilient data practices across sectors.

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