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Rust-Oleum

Rust-Oleum is a leading brand of protective paints, primers, and coatings, renowned for its rust-preventive formulations and innovative solutions for both DIY enthusiasts and professional users. Founded in 1921 by Scottish-born in New Orleans, , the company originated from Fergusson's development of a fish-oil-based primer designed to combat rust on ship hulls, which he marketed as "Wonder Product 769" after observing the oil's protective properties during voyages. This breakthrough product, which dried overnight without odors, laid the foundation for Rust-Oleum's enduring focus on durable, high-performance coatings. Over the decades, Rust-Oleum expanded rapidly, relocating its headquarters to Chicago in 1932 and opening a manufacturing plant in Evanston, Illinois, in 1939 to meet growing demand. By 1949, national advertising campaigns in publications like Time magazine propelled the brand into consumer markets, establishing it as a household name for rust protection. The company internationalized in 1959 with a European office and factory in Haarlem, Netherlands, and further grew through acquisitions, including the French distributor Gachot in 1983 and the merger with Martin Mathys N.V. in the 1990s. In 1994, RPM International Inc. acquired the U.S.-based Rust-Oleum Corporation, integrating it into its portfolio and accelerating global expansion; today, Rust-Oleum operates as a key subsidiary of RPM, headquartered in Vernon Hills, Illinois. Rust-Oleum's product lineup has evolved far beyond its original rust-fighting primer to encompass a diverse array of coatings, including small-project paints like Stops Rust and Painter’s Touch, automotive finishes, sealers such as EpoxyShield and RockSolid, care products under the Varathane brand, and specialty cleaners like Krud Kutter and Mean Green. It holds the top market share and brand recognition in the U.S. and for small-project paints, producing over 100 million items annually as the world's largest manufacturer of aerosols. Recent innovations highlight its commitment to and performance, such as the 2025 launch of Varathane Total Control Gel Stain for efficient and Mean Green’s refillable concentrate to reduce plastic waste, which earned the 2025 Better Homes & Gardens Clean House Award. With a global presence serving decorative, industrial, and consumer markets, Rust-Oleum continues to prioritize quality, innovation, and environmental responsibility.

History

Founding and Early Development

In 1921, sea captain observed that spilled on rusty metal decks of ships prevented further , inspiring him to develop a rust-preventive . This discovery stemmed from his experiences at sea, where raw demonstrated natural anti-rust properties by forming a protective barrier on metal surfaces. Fergusson founded Rust-Oleum in 1921 in New Orleans, , partnering with a to formulate the world's first commercial rust-preventive based on . The initial product, known as Wonder Product 769, was an oil-based primer that dried overnight without strong odors, marking a breakthrough in protection. Launching with just 24 colors, the was produced and sold in small batches, primarily targeting marine applications to protect ship hulls and decks from in harsh saltwater environments. Early operations faced challenges from limited production scale, as the formulation process was labor-intensive and confined to modest facilities, restricting output to meet initial demand. Initially focused on the maritime industry, the product gradually expanded to broader industrial uses, such as machinery and metal structures, as its effectiveness became evident beyond ships. In 1932, Fergusson relocated the business to , , where he formally established the Rust-Oleum Paint Co. to support growing operations and distribution.

Expansion and Key Milestones

In 1939, Rust-Oleum opened a new manufacturing plant in , to accommodate expanding production needs and support the company's growing operations. Following , Rust-Oleum shifted its focus toward consumer markets, launching its first major national advertising campaign in Time magazine in 1949, which drove significant brand recognition and marked the beginning of its success in sales. This transition diversified the company's offerings beyond initial rust-preventive applications, broadening its appeal to everyday users for protective coatings. The company began its international expansion in 1959 with the opening of a European office and factory in , . In 1983, Rust-Oleum acquired the French distributor Gachot, establishing Rust-Oleum S.A. A pivotal phase in Rust-Oleum's expansion occurred in the early 1990s through its integration with RPM International Inc. In 1991, RPM acquired the company's European operations, establishing a foothold in international markets and facilitating cross-continental growth. In 1992, RPM acquired Martin Mathys N.V., which later merged with Rust-Oleum . This was followed by the full acquisition of the U.S.-based Rust-Oleum Corporation in 1994, which integrated it into RPM's portfolio as a key consumer brands division and accelerated global distribution. By , Rust-Oleum had achieved a major revenue milestone, surpassing $1 billion in annual sales, reflecting its evolution into a leading global coatings brand driven by innovative marketing and product expansion. The company's workforce expanded substantially from its family-owned origins, reaching over 1,000 employees, supporting operations across multiple continents and product lines. In , Rust-Oleum marked its centennial with celebrations highlighting a century of innovation in protective coatings, including special events like hand-painted murals and commemorative campaigns that underscored its enduring legacy.

Corporate Structure

Ownership and Governance

Rust-Oleum Corporation is a wholly owned of Inc., a multinational specializing in specialty coatings, sealants, and building materials, following its acquisition by RPM in 1994. This acquisition marked a pivotal milestone, transitioning Rust-Oleum from family ownership to integration within a larger that supports global expansion in the paints and coatings sector. Within RPM's organizational framework, Rust-Oleum operates as the cornerstone of the Consumer Group, which encompasses consumer-facing brands in paints, primers, wood care, and related coatings products. This group emphasizes innovation and market leadership in do-it-yourself and professional segments, aligning Rust-Oleum's operations with RPM's broader focus on high-performance materials for both consumer and industrial applications. The Consumer Group reported $2.5 billion in sales for fiscal year 2025, underscoring Rust-Oleum's role as a contributor to RPM's overall , which exceeded $7 billion company-wide during the same period. Governance at Rust-Oleum combines subsidiary-level autonomy with oversight from RPM's centralized structure, ensuring alignment with corporate strategies on , , and . As a , it benefits from RPM's board-level , including committees for , compensation, and nominating, while maintaining dedicated to drive brand-specific decisions. RPM's core values of , , and guide these practices, fostering and across all units. Leadership at Rust-Oleum reports hierarchically to RPM executives, with President Jeff Ackerberg overseeing daily operations and strategic initiatives for the brand. Ackerberg reports to Bill Spaulding, President of the RPM Consumer Group since 2021, who in turn aligns with RPM's Chairman and CEO, Frank C. Sullivan. This structure enables localized expertise in consumer coatings while leveraging RPM's global resources for growth and acquisitions, such as recent expansions in cleaning and wood care products.

Facilities and Operations

Rust-Oleum's global headquarters is located at 11 Hawthorn Parkway in . The distinctive building, designed by architect , was completed in 1978 and features a steamboat-inspired aesthetic, including atrium pipes and ducts styled as ship smokestacks to honor the company's founding roots. In the United States, Rust-Oleum operates several key manufacturing facilities to support its production needs. These include plants in , where solvent recovery systems aid in efficient paint manufacturing; , focused on optimizing batch yields to reduce waste; , producing specialized concrete protection systems; and Lesage, , specializing in polyurethane products. Additionally, a facility in , opened in 2018 as a 110,000-square-foot expansion to meet growing demand. Internationally, Rust-Oleum maintains operations across through subsidiaries and acquired entities, including the Martin Mathys N.V. facility in Zelem, , acquired by in 1992 and later integrated into Rust-Oleum's European business. The company operates offices and factories in 10 countries, with a focus on distribution networks serving professional markets. Ownership under facilitates this global footprint, enabling coordinated supply chains. Rust-Oleum's operations emphasize efficient production tailored to both do-it-yourself consumers and professional users, with an annual output exceeding 100 million items. processes incorporate rigorous standards, including modern technologies to ensure consistent product performance across sites. Recent developments include a 2024 expansion with a 32,000-square-foot office addition at the Pleasant Prairie facility to accommodate 75 employees and support ongoing production growth. In efforts, the company aims to fully integrate eco-friendly practices into all operations by 2025, including rainwater collection and reuse at its Belgian facility and expansion of Safer Choice-certified products, earning the 2024 EPA Safer Choice Partner of the Year award.

Products and Innovations

Core Product Categories

Rust-Oleum's core product categories encompass a range of protective coatings and finishes designed primarily for surface preparation, prevention, and enhancement across and applications. The company's offerings target both do-it-yourself (DIY) enthusiasts and users, with a strong emphasis on ease of use for home projects while providing durable solutions for heavier-duty needs. In the U.S. and , Rust-Oleum holds the leading and brand recognition for small-project paints, particularly in rust-preventative formulations. The prevention category features the Stops Rust line, which includes spray paints, brush-on enamels, primers, and topcoats specifically formulated to inhibit on metal surfaces. These products provide tough, long-lasting protection against and , making them ideal for outdoor items such as benches, patio furniture, railings, and light fixtures, where they also allow for color updates while defending against environmental elements. For instance, the Rusty Metal Primer within this line prepares heavily rusted surfaces by bonding tightly to to form a stable for topcoats, ensuring and extended durability. Specialty paints form another key category, highlighted by the Painter's Touch 2X Ultra Cover line for multi-surface applications and the Universal series for all-in-one spray paints. Painter's Touch offers fast-drying, chip-resistant finishes with twice the coverage of standard paints, suitable for , metal, , , , and in both indoor and outdoor settings, enabling quick updates to furniture, décor, and crafts. The Universal line extends this versatility with bond-promoting formulas that adhere to diverse substrates without extensive preparation, catering to DIY projects requiring broad compatibility and smooth, durable results. Automotive finishes include primers, paints, and specialty coatings for vehicle restoration and protection, such as general-purpose enamels, truck bed liners, and rust inhibitors designed for metal, engines, and undercarriages. These products offer chip-resistant, high-gloss results resistant to gasoline, oil, and weathering, supporting both DIY auto enthusiasts and professional detailers. Concrete and garage floor coatings, such as EpoxyShield and RockSolid, provide durable, high-performance sealers for indoor and outdoor concrete surfaces. EpoxyShield is a two-part epoxy system that creates a glossy, chemical-resistant finish five times stronger than traditional epoxy, ideal for garages, basements, and workshops. RockSolid, a polycuramine-based formula, is 20 times stronger than epoxy, offering superior impact and abrasion resistance against hot tires, salt, and spills for long-lasting floor protection. Wood care products address finishing and needs through the Varathane and lines. Varathane provides stains, gel stains, sealers, and repair kits that enhance the natural beauty of wood while delivering ultimate durability and clarity, serving furniture makers, contractors, and DIYers in a straightforward 1-2-3 application process for refinishing tables, cabinets, and floors. complements this with easy-to-use oils and finishes that penetrate deeply to restore and protect , offering a hand-rubbed luster for and on doors, trim, and paneling. Primers and sealers are represented by the Zinsser brand, known for mold-resistant and high-hide formulas that tackle stains, odors, and on walls and ceilings. These fast-drying, professional-grade products provide superior coverage and blocking power for both residential and commercial surfaces, such as and basements, simplifying problem-solving for DIYers and pros alike. Specialty cleaners include Krud Kutter and Mean Green, offering eco-friendly, plant-based solutions for grease, grime, , and tough stains. Krud Kutter features degreasers and all-purpose cleaners that are non-toxic and food-safe, effective on kitchen surfaces, tools, and vehicles. Mean Green provides multi-purpose and cleaners with or tropical scents, bleach-free formulas that leave no residue and tackle everyday messes indoors and out. Supporting the main categories, Rust-Oleum offers cleaners and accessories like rust removers and applicators to facilitate preparation and maintenance. The Rust Dissolver Gel, available in spray and brush-on forms, clings to iron, , and metals to quickly dissolve while including inhibitors to prevent recurrence, aiding in the of tools, vehicles, and fixtures. Accessories such as painter's , , drop cloths, and lint-free cloths ensure clean application and surface prep for all projects. Market segmentation distinguishes DIY-focused lines, which emphasize user-friendly sprays and stains for , from industrial offerings like heavy-duty floor coatings and inhibitors for professional environments, underscoring Rust-Oleum's leadership in rust-preventative paints across .

Notable Innovations and Technologies

Rust-Oleum's pioneering rust-preventive formula originated in 1921, when Robert Fergusson, inspired by fish oil's ability to halt on metal ship decks, collaborated with a to develop a fast-drying, odorless primer known as the "Wonder Product 769." This fish oil-based coating penetrated rust layers to reach bare metal, forming a protective barrier against and oxygen, and marked the company's entry into control. Over the decades, Rust-Oleum evolved its original formula into more advanced rust-preventive technologies, incorporating synthetic inhibitors and enhanced binders for superior penetration and longevity in diverse environments, while retaining the core principle of direct-to-rust application in select products like the enduring 769 primer. A landmark innovation came in the with NeverWet, a superhydrophobic system that creates a nanoscale barrier repelling , oils, mud, and from treated surfaces, applicable to both consumer and substrates. Developed through Rust-Oleum's into biomimetic surfaces, NeverWet achieves contact angles exceeding 150 degrees, preventing liquid adhesion and reducing risk in harsh conditions. In high-performance lines, Rust-Oleum introduced heat-resistant coatings capable of withstanding temperatures up to 1000°F (537°C), such as the V2100 System, which combines silicone-modified alkyds with inhibitors for direct-to-metal application on industrial equipment like engines and furnaces. These formulas provide robust protection against thermal degradation and oxidative , meeting standards for heavy-duty use. Responding to stringent environmental regulations, Rust-Oleum developed low-VOC and water-based paints, driven by growing demand for compliant, low-emission products that maintain high performance without hazardous air pollutants. Innovations like the Low Odor Premium Spray Paint, introduced in 2025, reduce odor by 40% compared to solvent-based predecessors through waterborne formulations, aligning with EPA guidelines and promoting safer application. In 2025, Rust-Oleum advanced sustainability with the Mean Green Refillable Ultra Powered Concentrate, a plant- and mineral-based multi-purpose cleaner featuring a dual-chamber design that mixes with water to create four times more product than standard bottles, reducing plastic waste. This innovation earned the Best Concentrate award in the 2025 Better Homes & Gardens Clean House Awards for its eco-friendly approach to tough cleaning tasks. Rust-Oleum's R&D process emphasizes collaboration with materials chemists and rigorous durability testing, including salt spray resistance evaluations per standards to simulate corrosive marine and industrial exposures, ensuring coatings endure thousands of hours without failure. This iterative approach, rooted in the company's founding partnership, drives ongoing advancements in coating science.

Brands

Acquired and Sub-Brands

In 2012, Inc.'s Rust-Oleum group acquired Synta Inc., a of specialty coatings for deck and , enabling the integration of Synta's innovative formulas to strengthen Rust-Oleum's position in exterior surface preparation and protection markets. This move strategically expanded Rust-Oleum's product range beyond traditional rust prevention, incorporating advanced technologies that supported growth in both consumer and professional segments. RPM International acquired Testor Corporation in 1984, a company founded in specializing in model paints and crafts, and integrated it into the Rust-Oleum consumer brands portfolio to combine expertise in specialty enamels and creative coatings. The integration facilitated cross-utilization of manufacturing and distribution networks, enhancing Rust-Oleum's offerings in niche and applications while maintaining Testors' distinct identity. For European expansion, RPM acquired Martin Mathys N.V. in , a Belgian manufacturer of protective coatings for building maintenance, which was later merged with Rust-Oleum's European operations to establish a stronger regional presence. This acquisition provided Rust-Oleum with localized production capabilities and market knowledge, accelerating its growth in the European coatings sector and diversifying its international footprint. In March 1998, RPM acquired Flecto Company, Inc., incorporating the Varathane brand of wood stains and finishes, which bolstered Rust-Oleum's wood care portfolio with premium products for interior and exterior applications. Rust-Oleum's High Performance line emerged as a key sub-brand focused on industrial-grade coatings, developed internally to address demanding environments requiring superior and resistance. Complementing acquired brands, it targeted professional users in and , solidifying Rust-Oleum's expertise in high-end protective solutions. In , the Rust-Oleum group acquired Krud Kutter Inc., a provider of biodegradable cleaners and removers, integrating these products to extend Rust-Oleum's capabilities into surface preparation and maintenance beyond paints. This addition strategically broadened the portfolio to include eco-friendly cleaning solutions, aligning with growing demand for sustainable preparatory products in residential and industrial settings. In 2018, the Rust-Oleum group acquired the Mean Green branded line of specialty cleaning products, enhancing its offerings in powerful, multi-purpose cleaners for household and industrial use. In May 2025, RPM's Rust-Oleum group acquired Star Brands Group, parent of The Pink Stuff cleaning brand, adding versatile, non-toxic cleaners to the portfolio for broad surface applications. In June 2025, RPM acquired Ready Seal Inc., integrating its exterior wood stains and sealers to further expand Rust-Oleum's wood protection capabilities. Collectively, these acquisitions and sub-brand developments, continuing through 2025, have shifted Rust-Oleum from a rust-focused specialist to a comprehensive coatings provider, expanding its overall brand portfolio through targeted enhancements in specialty, industrial, cleaning, and wood care categories.

Brand Portfolio Overview

Rust-Oleum's brand portfolio centers on its flagship Stops Rust line, which embodies the company's core identity in rust prevention and protection for metal surfaces, offering a wide range of spray paints, enamels, and protective coatings tailored for both indoor and outdoor applications. This line positions Rust-Oleum as a leader in the U.S. and Canadian markets for rust-inhibiting paints, with products designed for durability against in automotive, , and household settings. For consumer-focused offerings, the portfolio includes and Painter's Touch brands, which cater to home DIY enthusiasts seeking versatile, easy-to-use paints for multi-surface projects. provides all-in-one spray paints that adhere to plastics, wood, metal, and more, emphasizing quick application and broad color options for crafts and renovations. Painter's Touch specializes in smooth, furniture-grade finishes for updating decor, available in gloss, flat, and specialty sheens to support creative without professional tools. In the wood care segment, Varathane offers premium stains, polyurethanes, and finishes that enhance and protect wood surfaces, including innovative products like the Total Control Gel Stain launched in 2025, while focuses on penetrating oils and finishes that enhance grain and provide long-lasting protection for furniture, floors, and cabinetry. For concrete and garage applications, and RockSolid provide high-performance and polycuramine coatings for durable, attractive floor protection against chemicals, stains, and wear. In the professional segment, Zinsser delivers high-performance primers and sealers essential for contractors, known for superior adhesion on challenging surfaces like and glossy paints. Specialty brands like NeverWet introduce innovative superhydrophobic treatments that repel , mud, and ice on various substrates, expanding into protective applications for outdoor gear and . Testors serves hobbyists and model builders with paints, custom kits, and spray for detailed, durable finishes in crafts and scale modeling. For cleaning solutions, Krud Kutter and Mean Green provide biodegradable and super-strength cleaners for surface preparation and tough grime removal in residential and industrial settings. Globally, Rust-Oleum adapts its portfolio through European-specific lines integrated under , including Rust-Oleum Industrial for heavy-duty coatings, Mathys for decorative paints, and Prochemko for professional solutions, ensuring localized market relevance in and sectors. This structure supports Rust-Oleum's worldwide presence via RPM, with the core portfolio maintaining leadership in prevention while diversifying into complementary protective, aesthetic, care, , and categories as of 2025.

Corporate Culture and Engagement

Workplace Environment

Rust-Oleum, a of Inc., employs approximately 1,000 people across its operations, with global teams integrated into RPM's broader network of over 17,000 associates worldwide. The company has demonstrated a strong commitment to employee satisfaction, earning recognition as one of the Chicago Tribune's Top Workplaces for mid-sized companies from to , ranking No. 12 each year based on employee surveys conducted by WorkplaceDynamics. Rust-Oleum was certified as a Great Place to Work in 2018 and continues to emphasize employee satisfaction through professional growth opportunities and a supportive environment. Rust-Oleum fosters an innovation-driven culture, encouraging associates to embrace an entrepreneurial spirit and develop industry-leading solutions, as outlined in RPM's annual reports. is supported through the in-house ATLAS program offering courses in professional skills, tuition reimbursement for accredited degrees, and coverage for job-related seminars and conferences. initiatives are guided by RPM's and Inclusion Policy, which prohibits and requires mandatory for all associates, promoting an inclusive environment across subsidiaries like Rust-Oleum. Employee perks include comprehensive benefits such as , dental, and insurance; a company-matched 401(k); a non-contributory plan; and flexible spending accounts for healthcare and dependent care expenses. Flexible work options encompass adjustable hours in certain roles and family support like assistance and scholarships for employees' children. In facilities, Rust-Oleum provides protective equipment and training to support a secure work environment for production staff.

Community and Philanthropic Initiatives

Rust-Oleum Cares is the company's flagship outreach program, designed to partner with charities and support causes that change, restore, and the communities where employees work and live. Launched to foster a culture of giving, the initiative emphasizes employee-driven efforts to help individuals achieve their potential and promote through targeted . The program focuses on key areas such as education, youth development, and community restoration, while also addressing broader needs like animal welfare, disaster relief, homelessness, hunger, veterans' support, and health initiatives. Core activities include product donations of high-quality paints and coatings for community projects, monetary contributions to advance charitable goals, and organized volunteer events such as the annual Day of Caring, where employees receive one paid day off to volunteer with selected nonprofits. Rust-Oleum further enhances participation by matching employee donations to eligible nonprofits, including those in education and health sectors, with part-time workers qualified but retirees excluded from the program. Notable initiatives under Rust-Oleum Cares include the Spray It Forward program, which collaborates with artists and nonprofits to create public artworks using Rust-Oleum products, aiming to celebrate local culture, heritage, and neighborhood connections; the company committed to funding up to 10 such murals across the U.S. in 2025, with the program gaining momentum nationwide by May 2025. Partnerships are formed with local charities nominated and selected by employees, ensuring alignment with regional priorities. For instance, since early 2024, Rust-Oleum has donated over $180,000 in surplus goods to organizations in , , , and to support community needs as of January 2025. Additionally, employee-led groups like Women@Rust-Oleum have raised more than $35,000 for Lili's Lift, a nonprofit providing resources for improvements in homes for families with disabilities. These efforts reflect Rust-Oleum's mission to empower DIY enthusiasts by extending product donations and grants to projects that restore and beautify spaces. Employee involvement in these initiatives ties directly to the company's corporate culture, encouraging associates to lead local impact through and .

Sponsorships and Partnerships

Sports Sponsorships

Rust-Oleum has engaged in sports sponsorships primarily through and product applications that support local youth athletics and enhance visibility in professional venues. In , the company donated $100,000 to in for a 20-year agreement on its new $1.8 million football stadium, which opened that October as Rust-Oleum Field. This deal marked one of the earliest instances of a high school selling to a corporate sponsor, helping fund facility improvements while associating the with sports. Beyond direct naming rights, Rust-Oleum's protective coatings have been applied in prominent collegiate sports facilities as part of broader initiatives by its parent company, . For instance, the company's Silver Bullet Metallic coating was used during the renovation of , the home arena for Clemson University's teams, providing a durable, easy-to-maintain floor surface. Such applications extend to other professional and collegiate stadiums, where Rust-Oleum products protect infrastructure against wear from high-traffic environments. These sponsorships align with Rust-Oleum's strategy of fostering by supporting local programs and gaining brand exposure through visible partnerships in athletic settings. By contributing to facilities and venues, the company strengthens ties with communities near its Vernon Hills while demonstrating the practical utility of its corrosion-resistant and floor-coating products in demanding sports contexts.

Official Corporate Partners

Rust-Oleum, as a of Inc. since its full acquisition in 1994, benefits from internal synergies that enhance shared (R&D) efforts and distribution networks across RPM's portfolio of specialty coatings companies. For instance, Rust-Oleum's R&D and teams have collaborated with RPM's center-led group to optimize efficiencies, while strategic partnerships within RPM, such as with the Wood Finishes Group, enable joint innovation in wood care and protective coatings. These integrations leverage RPM's global infrastructure to streamline product distribution and accelerate market access for Rust-Oleum's consumer and professional lines. Key retail partnerships form the backbone of Rust-Oleum's consumer distribution strategy, with major chains like and serving as primary outlets for its paints, sprays, and coatings. These retailers stock extensive Rust-Oleum assortments, including exclusive product extensions such as Certified by Rust-Oleum fasteners and Varathane gel stains, supporting widespread availability and targeted merchandising for DIY and professional users. Dedicated sales teams manage these relationships, ensuring consistent shelf space and promotional support in stores nationwide. Following RPM's 1991 acquisition of Rust-Oleum's European operations, the company expanded its international alliances through mergers and distributor networks to bolster presence in key markets. The 1992 acquisition and subsequent merger of Martin Mathys N.V. integrated specialized coatings expertise, while Rust-Oleum Europe now operates via a network exceeding 10,000 distribution, wholesale, and retail partners across the continent. These alliances facilitate localized product adaptation and efficient supply chains, enabling Rust-Oleum to reach diverse industrial and consumer segments in countries like the , , and the . In May 2025, RPM completed the acquisition of The Pink Stuff, a popular cleaning brand, further expanding Rust-Oleum's portfolio in sustainable cleaning products. Rust-Oleum engages in co-marketing initiatives with complementary brands to promote its professional lines, often through licensing and joint product developments that align with tool and hardware ecosystems. For example, collaborations via The Valen Group have introduced Rust-Oleum-certified tools and accessories, such as fasteners from Primesource and painting aids from Linzer Products, distributed through major retailers to enhance end-user workflows in construction and maintenance. These efforts emphasize integrated solutions for professionals, combining Rust-Oleum's coatings with allied hardware for targeted campaigns. In 2024, Rust-Oleum advanced its sustainability commitments through recognition as the EPA's Safer Choice Partner of the Year, highlighting partnerships in developing eco-friendly coatings like cleaners that meet stringent environmental standards. This accolade underscores expanded collaborations with regulatory and certification bodies to certify low-VOC and safer chemistry formulations, driving adoption of sustainable products in both consumer and industrial applications.

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