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Stuart Semple


Stuart Semple (born 1980) is a British contemporary artist whose multidisciplinary practice includes painting, sculpture, performance art, and installation, frequently addressing themes of mass culture, technology, youth politics, and emotional anxiety through exuberant colors, appropriated imagery, and references to low-culture elements like internet ephemera and 1990s aesthetics.
His career, initiated after a near-death experience at age 19 during studies at Breton Hall College of the University of Leeds, has featured over 15 international solo exhibitions since 2000, including "Fake Plastic Love" in London (2007) and "Anxiety Generation" in London (2014), alongside more than 40 group shows and major public projects such as the "HappyCloud" series in cities including Milan, Moscow, and Dublin. Semple has collaborated with brands like Moncler and Bulgari, musicians including Placebo and The Prodigy, and institutions for initiatives like the "BLOOM" project with Durrell Wildlife Conservation Trust; he also serves as an ambassador for the mental health charity Mind since 2011, authoring a coloring book for therapeutic use and curating fundraising exhibitions.
Through his company Culture Hustle, Semple produces and sells highly pigmented art materials, such as fluorescent acrylic paints exemplified by "Barbiest Pink," aimed at democratizing access to specialized tools for creators worldwide, often emphasizing communal creativity over proprietary restrictions in the art materials market. This venture has positioned him as an advocate for equitable artistic resources, authoring the book Make Art or Die Trying to inspire broader participation in visual expression.

Early Life and Background

Childhood and Influences

Stuart Semple was born in 1980 in Dorset, on the south coast of . He grew up in a modest working-class family in a small seaside town, where access to was limited, with early exposures primarily through fashion magazines, album covers, and mass media. As a child, Semple experimented with color by mixing and oil in the , an activity that sparked his interest in pigments and later evolved into creating his own during his teenage years. Semple's early artistic inclinations were shaped by visits to the in , fostering a passion for that influenced his developing vocation. A high achiever academically, he demonstrated aptitude in both and during his school years, ultimately favoring the creative pursuits. These formative experiences in a resource-scarce environment laid the groundwork for his later emphasis on democratizing art materials and processes, reflecting a childhood reverence for color amid everyday constraints. While specific childhood mentors are not extensively documented, Semple's influences extended to popular culture elements like 1990s nostalgia and music from bands such as , , and , which resonated with his emerging rebellious artistic ethos. His work would later draw from traditions, including Richard Hamilton's style, but these connections trace back to an autodidactic youth navigating limited formal inspirations.

Education and Early Career

Stuart Semple was born on September 12, 1980, in , Dorset, . He initially pursued art education at the Bournemouth and Poole College of Art and Design, studying and , including , around 1997. Semple later attended Bretton Hall College (affiliated with the and located near the ), where he studied fine art, focusing on and sculpture, beginning around 2000. During his time at Bretton Hall, at the age of 19, Semple suffered a traumatic from a severe allergic reaction to nuts, which induced phagophobia (a fear of ) and profoundly influenced his artistic path. This event prompted him to leave formal education prematurely and commit fully to art-making, experimenting with pigments such as homemade pastels from his teenage years and acrylics developed during studies. Semple's early career began with self-initiated projects and exhibitions shortly after departing . In 2000, he presented his "Nancyboy Paintings" series at Pause gallery in and BLU in , marking his initial forays into public display. By 2002, he held "Stolen Language" at The Art of Nancyboy A&D Gallery in , exploring themes of appropriation and through . At age 21, around 2001, Semple gained early international recognition by building an innovative online artist community via auctions, blending digital engagement with physical art sales. His practice during this period encompassed , , and nascent internet-based works, laying the groundwork for his multidisciplinary approach. In 2007, Semple staged his first major solo exhibition, "Fake Plastic Love," at Truman Brewery in , critiquing through installations and paintings.

Artistic Practice

Performance and Installation Art

Stuart Semple's performance and often emphasizes public interaction, themes of , and critique of artistic value, blending ephemeral with participatory elements. His works in this vein began prominently with the Happy Clouds series in 2009, initiated amid the recession to counteract public despondency. In February 2009, Semple released approximately 2,000 helium-filled soap bubbles shaped as pink smiley-faced clouds from London's , creating a transient sky installation visible over the city. This performance expanded internationally, including a presentation at Piazza della Scala in during Salone del Mobile in April 2009 in collaboration with , and subsequent iterations at the . The project evolved into broader interventions like Happy City in , incorporating interactive walls, a jumping , an "Emotional Baggage Drop" at , and a HQ to foster connections among strangers. Semple's later installations incorporate technology and . In 2023, D.A.B.A. (Destroy All Bad Art) at All Is Joy Studios in invited visitors to donate unwanted or "bad" artwork for consensual destruction, including pieces by Semple himself, questioning notions of and value through live performances and an immersive setup running from September 7 to October 7. The exhibition drew controversy, with some protesters disrupting events, highlighting tensions around artistic destruction. More recently, Bloom (June 6 to September 30, 2025) features a 7x7 meter glow-in-the-dark installation of 5,000 hand-painted, 3D-printed flowers made from sustainable bioresin at Durrell Jersey Zoo, coated with Semple's 'Lit' pigment to commemorate conservationist Gerald Durrell, with proceeds benefiting wildlife preservation. These works underscore Semple's commitment to accessible, experiential art that engages societal issues through impermanent and interactive forms.

Painting and Sculpture

Stuart Semple's paintings often blend post-pop with gestural , incorporating layered appropriated images, stenciled text, and vibrant colors to explore personal and social themes such as anxiety, , and cultural . Works like "A ’s Not Enough," executed in and on a 6x10 foot , feature divided compositional planes of and hues alongside figurative elements, such as a rendered with Byzantine-style eyes. Earlier pieces, including "Bombs To Make You Blow" and "DREAM ON DUDE" from , exemplify his early experimentation with bold, provocative imagery on . A prominent example is the 2010 self-portrait "A Pounding Outside (or how my nose got its wonk)," measuring 240 x 170 x 7 cm in and on , which recounts a real-life from Semple's youth outside a , using distorted figuration to convey . Semple's canvases frequently draw from autobiographical events, employing discordant to challenge viewers' perceptions of everyday and resilience. In sculpture, Semple utilizes innovative materials like hand-painted bio and proprietary pigments to produce limited-edition multiples and site-specific s that emphasize and environmental . The "I Should Be Crying" series includes hand-painted sculptures in an edition of eight, probing emotional suppression through forms. His 2025 installation "Bloom" at Durrell comprises 5,000 glow-in-the-dark 3D-printed flowers representing six species, hand-painted with 'Lit' pigment and commemorating conservationist , blending sculptural proliferation with ecological activism. These works extend Semple's motifs into three dimensions, prioritizing accessibility and public dialogue over traditional confines.

Digital and Internet-Based Works

Semple has produced browser-based internet artworks, including the "" series consisting of five interactive websites designed as standalone digital pieces, which were auctioned to collectors. In 2012, he released "," an immersive LP recognized as one of the earliest instances of art distributed via mainstream digital platforms; the work incorporated HD , an interactive , a gallery, behind-the-scenes audio, and printable large-scale prints. His internet-based performances harness for participatory engagement, as in "LIVE LOVE IN" on June 25, 2016, a global action inviting participants to remain in bed while streaming live content via platforms like Facebook Live, , and , or posting selfies, poetry, and other expressions of peace on and using hashtags #GiveLoveAchance and #LiveLoveIn to evoke the 1967 ethos. Semple has critiqued blockchain art trends through NFT projects, releasing "LOVETONE" on April 21, 2021, a artwork of 16 million pixels encompassing every RGB color variant, minted as an NFT to assert to hues amid proprietary claims. In 2022, he followed with "SIXZEROS," an NFT edition of one million identical black squares, enabling buyers to "own" abstract nothingness as a satirical response to NFT marketplaces asserting exclusive rights over specific colors. These works extend his practice of using dissemination to democratize artistic elements traditionally restricted by institutions or technologies.

Color Pigments and Innovations

Development of Specialty Paints

Stuart Semple's development of specialty paints centers on formulating acrylics and powders with exaggerated optical properties, such as maximal fluorescence, light absorption, or reflectance, through collaborations with pigment chemists and industry specialists. Beginning in November 2016, he created Pinkest Pink, a high-pigment fluorescent powder designed for intense vibrancy under various lighting conditions, released via his Culture Hustle platform as an accessible alternative to restricted art materials. In April 2017, Semple introduced Black 2.0, a pre-mixed achieved by finely grinding carbon-based to a high load, enabling flat application with minimal light reflection and one-coat opacity even when diluted; this involved input from experts to balance durability and aesthetic depth. Subsequent versions, including Black 3.0 by and Black 4.0, refined this approach with advanced processing for deeper finishes and enhanced , prioritizing artist usability over scientific exclusivity. Semple expanded to thermochromic paints in July , which shift hues under heat via embedded phase-change materials, and White 2.0, engineered for superior brightness and cooling effects through optimized formulations. More recent efforts include , an ultra-orange released in 2023, and in April 2025, an approximation of the newly identified "Olo" color using custom bases to replicate elusive properties after rapid lab iteration. These paints emerge from Semple's small-team lab process, emphasizing empirical testing for extreme performance—such as surfaces or hyper-pigmentation—while maintaining affordability and broad availability, excluding only select individuals to underscore democratizing intent.

The Black Series and Alternatives to Vantablack

Stuart Semple developed the Black Series of paints as practical, artist-accessible alternatives to , a carbon nanotube-based material invented by NanoSystems that absorbs up to 99.965% of visible light but is restricted for artistic use exclusively to sculptor since a 2016 licensing agreement. Semple's paints prioritize usability over Vantablack's fragility, employing high-pigment formulations with anti-reflective binders to achieve deep matte finishes suitable for application on various surfaces. These products are sold through Semple's Culture Hustle online store, with purchasers required to affirm they are not Anish Kapoor, reflecting Semple's ongoing public dispute over color exclusivity in . The series began with Black 2.0, launched in March 2017 as "the world's mattest, flattest black art material," featuring a "Super-Base" co-polymer that holds elevated levels while drying to a non-reflective surface for one-coat coverage. Priced at approximately £11.99 for a 150 ml bottle, Black 2.0 incorporates advanced mattifying agents to minimize light bounce, making it viable for paintings, sculptures, and installations where Vantablack's nanotube structure proves too brittle or inaccessible. Independent tests have noted its superior flatness compared to standard matte blacks, though it falls short of Vantablack's absorption rate due to its paint medium. Black 3.0 followed in May 2019, marketed as "the blackest black in the world," capable of absorbing 98-99% of visible through refined and light-trapping particles. Available for around $33 USD per 150 ml bottle, it addressed limitations in prior versions by enhancing and reducing sheen, allowing artists to replicate void-like effects in works without specialized equipment. Semple funded further iterations via , including a 2021 campaign emphasizing democratization of advanced pigments for creators beyond elite institutions. In October 2023, Semple released Black 4.0, described as the culmination of the series and "the blackest black paint in the known ," absorbing at least 99% of with improved stability for broader applications. Sold for $49.99 per 150 ml, it incorporates proprietary enhancements for durability, positioning it as a direct counter to Vantablack's artistic monopoly while remaining an formulation optimized for everyday studio use rather than laboratory precision. User comparisons, including video tests, confirm Black 4.0's edge in perceived blackness over predecessors like Black 3.0, though real-world performance varies with application thickness and substrate. The series underscores Semple's emphasis on to innovative materials, contrasting Vantablack's commercial restrictions.

Business Ventures

Culture Hustle Store

The Culture Hustle Store is an platform founded by British Stuart Semple to sell innovative, handcrafted materials directly to creators worldwide, emphasizing and high-quality pigments derived from his studio experiments. Operating from bases in Dorset, , the store produces small-batch items using premium binders, polymers, and pigments, avoiding to maintain artisanal standards. A U.S.-focused counterpart, Culture Hustle USA, mirrors this model with localized shipping and free delivery on orders over $100. Key offerings include fluorescent powdered paints like "The World's Pinkest Pink" (a high-pigment pink available in 50g jars for mixing), "The World's Greenest Green," and metallic acrylics such as "The World's Blackest " (30ml bottles priced at $22.99). Other products encompass glow-in-the-dark pigments like LIT and (ultra-violet lit pigment), color-shifting paints such as SHIFT, and experimental items including and the FREETONE color palette book with 1280 Pantone-inspired shades. These materials are marketed as "the artiest art materials," with formulations like Black 2.0 and Black 3.0 positioned as matte, ultra-flat alternatives for artists seeking intense visual effects. The store integrates a philanthropic element, donating proceeds from sales to the ART FOR SCHOOLS fund, which provides art kits to UK schools; efforts have raised over £5,400 and $16,700 as of recent reports. Revenue estimates place annual figures around $1 million, supporting a lean operation with approximately two employees focused on production and fulfillment. While praised for democratizing specialized supplies, the business has faced customer complaints regarding shipping delays and order fulfillment, particularly in 2024-2025, though these remain anecdotal from online forums rather than verified aggregates.

Commercialization of Art Supplies

Stuart Semple has commercialized his innovations in pigments and paints through Culture Hustle, an online store dedicated to selling high-quality, artist-developed art materials directly to consumers worldwide. The venture operates as the largest independent paint company, shipping approximately 10,000 orders monthly to customers in 40 countries and serving nearly one million artists globally. Products include professional-grade paints formulated with premium pigments, binders, and polymers, such as the matte black Black 2.0 and ultra-reflective White 2.0, designed to outperform standard commercial alternatives. Semple's emphasizes accessibility and innovation, countering the historical commercialization of supplies by major brands that rely on pre-mixed, expensive formulations. He offers a line of pure mixing paints in nine base colors, enabling artists to create custom combinations at lower costs, alongside specialty items like the highly pigmented Pinkest Pink powder and glitter-infused materials. These handmade products, developed over 15 years of personal experimentation, exclude sales to artist as a condition of purchase, reflecting Semple's ongoing rivalry while prioritizing broad availability for other creators. Revenues from sales support initiatives, including donations to programs like ART FOR SCHOOLS, which has received over £947,000 to promote art education. This approach bypasses traditional distributors, allowing Semple to maintain control over quality and pricing while fostering a of users who contribute to product and development.

Rivalry with

Origins of the Conflict

In early 2016, British sculptor negotiated and acquired exclusive artistic rights to from NanoSystems, the material's developer, preventing other artists from using the substance—which absorbs 99.96% of visible light—in their work. This arrangement, confirmed publicly by a company spokesman in February 2016, was viewed by many in the as an unprecedented monopolization of a technological innovation originally intended for broader scientific and industrial applications, including and . Kapoor's deal aligned with his interest in exploring light-absorbing properties for sculptures, but it fueled perceptions of , given his established status and the material's novelty. The exclusivity prompted swift opposition, including an online campaign launched in March 2016 under the hashtag #sharetheblack, where artists, including , publicly urged and NanoSystems to make accessible to the wider creative community. , who had been developing affordable, high-performance pigments through his Culture Hustle platform to promote artistic equity, framed the restriction as contrary to principles of and collaboration in art-making. This sentiment echoed broader frustrations among practitioners who saw the deal as prioritizing individual privilege over collective access, though maintained the rights were a legitimate commercial agreement without public justification for sharing. Semple escalated the dispute personally on November 4, 2016, by releasing "," marketed as the world's pinkest pink —a vibrant, fluorescent powder available for purchase exclusively through Culture Hustle to anyone except and his associates, who were required to affirm non-association via a declaration. This retaliatory measure directly targeted Kapoor's exclusivity by inverting it into a symbolic ban, positioning Semple's initiative as a defense of democratized materials while highlighting what he described as Kapoor's "greed" in hoarding . The move marked the feud's shift from general critique to targeted provocation, setting the stage for Semple's subsequent black developments.

Key Events and Escalations

In response to Kapoor's exclusive rights to , Stuart Semple launched "—the world's pinkest pink" pigment in late 2016, making it available for purchase only to those who agreed not to be affiliated with Kapoor, explicitly banning him to protest the perceived monopolization of artistic materials. On December 23, 2016, Kapoor escalated the conflict by posting an image of his tongue coated in the banned pink , accompanied by a provocative message implying defiance against Semple's restrictions. Semple publicly condemned the act as a "shoddy inside job," launching an online investigation into how obtained the despite the sales ban, which required buyers to check a box affirming no connection to him. Semple countered in March 2017 by releasing Black 2.0, marketed as the "mattest, flattest black " and a direct alternative to , again enforcing the same purchase ban on to underscore his campaign for democratizing access to innovative pigments. The feud intensified in February 2019 with Semple's launch of Black 3.0, described as the "world's blackest black " capable of trapping nearly all light, sold through his Culture Hustle store with the persistent exclusion of , whom Semple accused of stifling artistic innovation through exclusivity deals. Subsequent escalations included Semple's 2023 release of an advanced superblack , positioned as his "final" in the ongoing , continuing to highlight the tension over proprietary control of materials that Semple argued should benefit the broader art community rather than individual artists. Throughout, both artists engaged in public exchanges, with Semple organizing events like proposals to paint Chicago's sculpture black using his pigments as symbolic protests against Kapoor's dominance.

Activism and Public Engagements

Campaigns for Art Democratization

Stuart Semple has pursued art democratization through the development and commercial release of pigments and paints via his Culture Hustle platform, aiming to counteract exclusivity in artistic materials by offering high-performance colors at accessible prices to creators worldwide. This initiative stems from his philosophy that advanced tools should empower all artists, not just select elites, enabling broader creative expression without prohibitive barriers. Semple's products, such as fluorescent powders and matte acrylics, are formulated with premium ingredients for superior pigmentation and application, shipped globally from his studio. A flagship effort began in 2016 with the launch of " – the world's pinkest pink," a super-bright fluorescent pink designed for mixing into paints or mediums, available in 50g quantities to promote vibrant, high-impact artistry for everyday users. This was followed in April 2017 by Black 2.0, an ultra- black acrylic paint touted as the flattest and most light-absorbent consumer-available black, priced affordably to replicate effects previously limited to specialized applications. Subsequent releases expanded this line, including White 2.0 for maximum reflectivity and other hues like the 2021 Easy Klein, an "Incredibly Kleinish Blue" acrylic mimicking the iconic while providing a , powdery finish for broad artistic use. These materials require buyers to affirm non-association with restrictive practices, underscoring Semple's push for . Semple extended beyond products in 2025 by donating £30,000 worth of supplies to 50 schools on June 11, addressing shortages in arts and fostering early creative engagement. That , he collaborated with Liquitex on the series, a bundle of rule-breaking acrylic shades emphasizing affordability and innovation to " ." Additional campaigns corporate color monopolies, such as countering Pantone's annual selections with crowd-sourced "people's choice" pigments sold via Culture Hustle to fund community-driven alternatives. Through these actions, Semple has built a community-oriented , prioritizing empirical material science over gatekeeping to enhance artistic output for non-professionals and professionals alike.

Social and Urban Design Critiques

Stuart Semple has vocally critiqued hostile architecture, a form of that incorporates features such as metal studs, bench dividers, sloped ledges, and spiked gratings to prevent rough sleeping and by homeless individuals, arguing that it dehumanizes public spaces and prioritizes property protection over social welfare. In a 2018 campaign, Semple highlighted how these elements, often retrofitted to existing infrastructure, exclude vulnerable populations without addressing underlying causes of , such as inadequate policies. His activism began locally in , , where in early 2018, the town council installed metal bars on public benches to deter overnight use by the homeless; Semple mobilized public opposition through and petitions, leading to their removal within weeks. This success prompted him to expand efforts globally via the website hostiledesign.org, a crowdsourced database launched in February 2018 that catalogs examples of hostile features—such as anti-sit barriers in and prickly planters in U.S. cities—and publicly identifies architects, firms, and municipalities responsible, aiming to foster accountability and redesign for inclusivity. Semple's critiques extend to the broader social implications, contending that hostile design erodes communal urban experiences by enforcing exclusionary norms, often under the guise of or maintenance, while ignoring evidence that such measures do not reduce rates but instead displace individuals to more hazardous areas. In a 2021 episode of Art of Now, he investigated street-level implementations in the UK, interviewing affected parties and designers to underscore how these "defensive urbanism" tactics fragment public realms and stifle spontaneous social interactions. More recently, in August 2024, Semple partnered with TBWA\MCR for an out-of-home featuring stark visuals of hostile elements overlaid with messages like "Design Crime," targeting public awareness in cities to pressure planners toward empathetic alternatives, such as modular benches or sheltered seating that accommodate diverse needs without punitive intent. Semple maintains that true urban progress requires designs fostering equity, citing examples where communities have successfully advocated for removals, though he acknowledges resistance from stakeholders citing liability concerns.

Exhibitions and Recognition

Major Solo and Group Shows

Semple's solo exhibitions span over two decades, beginning with early shows such as "Nancyboy Paintings" in 2000 at Pause in and BLU in , . These early works established his thematic focus on pop culture, , and emotional vulnerability through painting and . Subsequent solos like "Fake Plastic Love" in 2007, presented in two parts at Truman Brewery and Martin Summers Fine Art in , featured large-scale canvases exploring synthetic romance and consumerist iconography, drawing significant attendance during art fair. In the , Semple's practice expanded to include interactive and site-specific elements. "Anxiety Generation" (2014) at Delahunty in addressed psychological themes amid digital overload. "My Sonic Youth" (2015) at Fabien Castanier Gallery in channeled youth subcultures and music influences, following a personal that shaped his oeuvre. Large-scale projects followed, including "Happy City" (2018) across multiple venues such as the and Red Rocks, integrating public happenings like Happy Clouds releases to promote communal joy. "Dancing On My Own" (2019) at Bermondsey Project Space in surveyed two decades of work, incorporating paintings, sculptures, and digital pieces tied to themes of and pop . More recently, "D.A.B.A. – Destroy All Bad " (2023) in critiqued artistic elitism through provocative installations. Semple has participated in over 50 group exhibitions worldwide. Notable inclusions feature "Something Else" (2022) at in , alongside established artists. Earlier groups encompass "Articulate" (2013) at Victoria Miro in and "The Cloud" (2013) at De Meerse in the , emphasizing collaborative and thematic displays. Institutional venues like the ("Art for the Barbican," 2018) and Art Gallery ("Sick! Festival," 2017) highlight his integration into broader contemporary dialogues on , urban critique, and . International groups include "Hajimemashite!" (2022) at Bridge Mogura in and "Polemically Small" (2011) at Charlie Smith in , often juxtaposing his vibrant, accessible aesthetics against varied curatorial contexts.

Awards and Public Acknowledgments

In 2013, Semple was awarded a Happiness Hero medal by the to commemorate the first on March 20, recognizing his "HappyCloud" series, which involved releasing vibrant, biodegradable colored powder clouds over urban areas to evoke joy and community engagement. The honor was presented at the in , highlighting Semple's contributions to promoting happiness through accessible interventions. Semple's 2019 BBC Radio 4 documentary Hostile Design, which examined elements intended to deter homeless individuals, received a nomination for a Radio Academy Award (now known as the ARIAS). This acknowledgment underscored his interdisciplinary approach blending art, activism, and media critique, though the program did not win the award.

Reception and Controversies

Positive Impacts and Achievements

Stuart Semple has advanced art accessibility by developing and commercializing innovative pigments through his Culture Hustle platform, including "Black 2.0" and "the pinkest pink," which were created as alternatives to exclusive materials and made available to the public excluding . These products have enabled broader participation in experimental art practices by providing high-performance colors at affordable prices, challenging the gatekeeping often associated with advanced artistic materials. Semple established a free online in 2021, offering courses to make creative accessible without financial barriers, which evolved into a paid master's program due to demand. In June 2025, he donated £30,000 worth of art supplies to 50 schools to combat declining creative funding. These initiatives have supported thousands of aspiring artists and educators, fostering creativity amid institutional cutbacks. For his "Happy Clouds" project, which involved releasing biodegradable cloud machines to promote joy, Semple received a Happiness Hero medal on the first in 2013. His career includes 15 international solo exhibitions since 2000 and participation in over 40 group shows at institutions such as the and . Notable presentations include the 2019 "" exhibition in , surveying two decades of his multidisciplinary work.

Criticisms of Methods and Products

Criticisms of Semple's products have centered on their performance and consistency, with users reporting underwhelming vibrancy compared to advertised claims; for instance, neon s, including the Pinkest Pink, were described as less intense than competing alternatives. Black 3.0 has been faulted for arriving in a congealed state that produced unwanted white blooms during application, rendering it unusable for some artists. reviews on platforms like highlight frequent delays in shipping—sometimes exceeding three weeks without communication—and perceptions of overpricing relative to quality, with some products failing to match opaque descriptions on the Culture Hustle website. These issues have led to accusations of inadequate in handmade production processes, though Semple has attributed delays to staffing shortages in fulfillment operations. Semple's business methods have drawn for promotional tactics perceived as deceptive, such as using a fabricated product image for a marketed , followed by aggressive responses to artists questioning potential generation in the visuals. In a 2025 ruling, a court found Semple liable for on Yves Klein's with his "Easy Blue" paint, ordering €16,000 in damages and legal fees; the decision underscored risks in Semple's approach to developing and naming pigments inspired by established artists without securing clearances. The protracted feud with over exclusivity has been characterized by critics as immature and publicity-driven, with Semple's retaliatory bans on Kapoor accessing his pigments—enforced via buyer affidavits—seen as hypocritical to his , effectively mirroring the exclusion he opposed. Some observers argue Semple opportunistically amplified the conflict for , as he had already planned pigment releases prior to Kapoor's 2016 licensing deal with NanoSystems, framing his series as superior alternatives despite lacking 's nanotube-based technology. This has fueled perceptions in circles of Semple prioritizing viral stunts over substantive innovation, potentially undermining credibility in professional contexts.

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