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The Weather Network

The Weather Network is a Canadian English-language specialty and digital platform dedicated to providing weather forecasts, meteorological analysis, radar maps, news, and videos. Launched on September 1, 1988, as WeatherNow by Lavalin Inc. and Landmark Communications, it was renamed The Weather Network shortly thereafter and has since become a leading source for weather information in . Owned and operated by , a media company founded in 1989 by Pierre Morrissette and headquartered in , The Weather Network reaches over 40 million users monthly through its television broadcasts, , and mobile applications. also oversees international weather services such as in French Canada, El Tiempo in , Otempo in , and Clima in Spanish-speaking markets, generating over 12 billion page views annually across its portfolio. The service delivers 24/7 programming on cable and satellite, including hourly and 14-day forecasts updated every 15 minutes, alerts via Canada's Alert Aggregation and , and on-demand video content through dedicated TV apps on platforms like , , and . Its mobile apps, available on and , offer location-based forecasts, data, and interactive maps, making it a trusted resource for planning daily activities and responding to events. has been recognized as Canada's most trusted media brand for information, emphasizing innovation in localization technology and community safety.

History

Founding and Launch

The Canadian Radio-television and Telecommunications Commission (CRTC) granted a on December 1, 1987, to MétéoMédia Inc. for a national English- and French-language specialty weather service, with the English version designated as WeatherNow. MétéoMédia Inc. was majority-owned (80%) by Lavalin Inc., a Quebec-based firm, with a 20% minority stake held by The Weather Channel Inc., a of U.S.-based Communications. WeatherNow launched on , 1988, distributed via to operators as part of basic service across , drawing on data from Environment Canada to deliver forecasts for meteorological, atmospheric, and marine conditions. The initial programming operated in a looped format with limited daily broadcast hours—eight hours on weekdays and twelve on weekends—expanding over time, and emphasized 100% produced from studios in . The channel was renamed The Weather Network on May 1, 1989, solidifying its identity as a dedicated 24-hour information provider available via cable throughout .

Acquisitions and Milestones

In 1993, Inc. acquired The Weather Network from SNC-Lavalin, marking a significant shift in its ownership and enabling expanded operations under a dedicated media company. This acquisition laid the foundation for growth, as integrated the channel with its French-language counterpart, , to strengthen its position in the Canadian broadcasting market. By 2015, achieved full ownership by purchasing the remaining 49% stake held by , allowing the company to consolidate control and pursue independent strategic initiatives without external partnerships. Technological advancements followed, with the launch of a high-definition (HD) simulcast feed on May 30, 2011, broadcasting in 1080i resolution to enhance visual clarity for weather graphics and forecasts. This upgrade was quickly adopted by major providers such as , Shaw Cable, and , improving viewer engagement through sharper imagery of radar maps and storm simulations. In early 2013, The Weather Network introduced regional feeds for and the Maritime provinces, delivering localized forecasts, news, and alerts tailored to specific geographic areas, which represented a key step toward more personalized content delivery across . A pivotal partnership emerged in 2014 with the , formalized through a content-sharing agreement announced on November 10, enabling The Weather Network's meteorologists to provide integrated weather segments on and CBC-TV national broadcasts starting December 8. This collaboration combined CBC's journalistic reach with The Weather Network's specialized expertise, resulting in seamless national weather updates that reached millions of viewers. By the mid-2010s, the network expanded internationally via digital platforms, becoming available in the United States and through apps and streaming services like , where it offered accessible forecasts to non-Canadian audiences without traditional cable distribution.

Ownership and Operations

Corporate Ownership

The Weather Network is fully owned by Corp., a Canadian company specializing in and environmental content, following Pelmorex's acquisition of the remaining 49% stake from in 2015. , founded in 1989 as a private family-owned entity, operates as an international provider of information and services, with The Weather Network serving as its flagship consumer brand in English-language markets. This structure positions as a vertically integrated player in the weather sector, encompassing broadcast, digital, and (B2B) offerings. As part of Pelmorex's portfolio, The Weather Network operates alongside its sister network , which delivers French-language weather services primarily in , with both sharing technological infrastructure, forecasting models, and content resources to ensure bilingual coverage and operational efficiency. This integrated approach allows for seamless , including joint use of proprietary weather data and localization technologies like PMX Localization for hyper-local forecasts. Pelmorex's revenue model for The Weather Network relies primarily on , which accounts for approximately 70% of the company's overall income, supplemented by and satellite carriage fees from distributors and revenue from digital subscriptions and B2B data services through Pelmorex Weather Source. opportunities span broadcast, digital platforms, and self-serve tools, while carriage fees provide stable income from widespread distribution across Canadian providers. subscriptions enhance user access to advanced features on apps and websites, and the B2B division offers hyper-local data to enterprises, diversifying beyond consumer media. As of 2025, has strengthened its structure through internal advancements in and , including the appointment of Darren Bulakowski as head of & in August to oversee integrations with technologies like Tellius for unified and in weather insights. Additionally, the launch of -powered tools such as Gaia Energy for predictive modeling underscores 's focus on tech-driven enhancements, supporting both like The Weather Network and B2B applications without altering its core ownership framework. These developments, including Celeste Mussio's leadership of Weather , aim to boost revenue through innovative products amid growing demand for precise environmental .

Headquarters and Studios

The Weather Network's headquarters and primary production facilities are located at 2655 Bristol Circle in , , a site shared with its parent company, Corp. This 60,000-square-foot, two-storey building houses the main studios optimized for continuous live broadcasting, featuring digital technology infrastructure including rooms designed for seamless 24/7 operations. The studios incorporate advanced green-screen setups, enabled by virtual studio systems like Hybrid's solution, which supports real-time camera movements and immersive on-air environments without extensive physical sets. Central to the facilities' operations is the integration of weather data from authoritative sources, including computer model outputs from (ECCC), which provide foundational and for . This data is processed alongside proprietary enhancements developed in-house to deliver localized predictions, supporting both broadcast and digital outputs from the Oakville hub. The setup allows meteorologists to visualize complex weather patterns, such as 3D system modeling and hurricane tracks, directly within the studio environment. Following a major upgrade to its weather graphics system in 2015, the studios were enhanced for high-definition (HD) production, incorporating improved visualization, data feeds, and expanded capabilities to heighten the accuracy and visual appeal of broadcasts. These improvements extended to remote forecasting tools, enabling meteorologists to contribute from distributed locations across while maintaining real-time collaboration with the central Oakville team. As of 2025, the operation supports approximately 150 staff members, including meteorologists, producers, and technicians, ensuring round-the-clock monitoring and rapid response to weather events nationwide.

Programming

Broadcast Format

The Weather Network employs a 24-hour news-wheel format, which continuously rotates through a series of weather-related segments, delivering national, regional, and local forecasts approximately every 10 minutes. This structure ensures viewers receive timely updates on meteorological conditions, information, and environmental data without needing to tune in at specific times. The format is designed for , allowing audiences to catch essential information during brief viewings, such as while multitasking or waiting for other content. Core programming blends live meteorologist-led presentations with graphical visualizations and automated segments, maintaining a seamless flow of content. These elements include detailed maps, imagery, and textual overlays for forecasts, often accompanied by . Commercial interruptions are minimized within the primary loops to prioritize uninterrupted weather delivery, though regional feeds—introduced for areas like and in 2013—allow for localized customization. The broadcast format has evolved significantly since the network's launch on , 1988, initially relying on ticker-style displays and automated graphical forecasts for basic local and national updates. By the , it shifted toward host-led content, featuring on-camera meteorologists providing analysis and integrating alerts, which have been a staple since to enhance public safety. This progression incorporated advanced technologies like the PMX system in 1996 for interactive elements, expanding from simple text-based info to dynamic, presenter-driven segments. The wheel includes regular segments such as Local Forecast (on the 10s), (on the 3s), and WeatherWATCH (on the 7s). Advertising is woven into the schedule, particularly during off-peak hours, through infomercial-style segments that promote products related to , , or outdoor activities. These paid integrations have faced for high volume reducing forecast time.

Key Segments and Shows

The Weather Network features recurring segments designed to deliver real-time updates and engage viewers directly, with WeatherWATCH serving as a prominent example. This regular segment, airing every 10 minutes on the 7s within the broadcast wheel, provides national updates, seven-day forecasts, and outlooks, occasionally incorporating viewer-submitted photos, videos, and reports to highlight immediate impacts like severe thunderstorms or heatwaves. A flagship series, Storm-Hunters, documents events through on-location reporting by meteorologists and adventurers who pursue tornadoes, blizzards, and wildfires. Launched in 2013, the program follows teams, including meteorologists Mark Robinson and Jaclyn Whittal alongside explorer , as they navigate hazardous conditions to capture firsthand footage and scientific insights into storm dynamics, emphasizing safety protocols and predictive modeling. Episodes often focus on specific chases, such as confronting in 2018, blending adrenaline-fueled narratives with educational breakdowns of atmospheric phenomena. Educational content forms a core part of the network's programming, with segments dedicated to climate science and seasonal forecasting that explain long-term trends and their societal implications. These include explainers on topics like how intensifies hurricanes through warmer ocean temperatures and slower storm movement, as well as analyses of shifting winter patterns in regions like the due to rising air and water temperatures. Such features, often branded under "Weather Explained," draw on expert commentary to demystify complex concepts, such as the role of greenhouse gases in altering seasonal outlooks, fostering public understanding without delving into partisan debates. Special programming ramps up during high-impact weather periods, offering in-depth coverage of events like seasons and major winter storms. For instance, during the 2025 , the network aired extended analyses predicting activity peaks in September and October, incorporating , model ensembles, and risk assessments for Canadian coastal areas. Similarly, specials provide real-time tracking and post-event breakdowns, highlighting vulnerabilities in and ecosystems, with meteorologists like Doug Gillham offering forecasts that integrate historical data for improved . These broadcasts often extend beyond standard slots, integrating live updates from StormCentre for comprehensive event .

Broadcast Services

Standard and HD Channels

The Weather Network introduced its high-definition (HD) simulcast on May 30, 2011, broadcasting in 1080i resolution with a 16:9 widescreen aspect ratio to deliver enhanced graphics and improved visual formatting over the existing standard definition (SD) service. This upgrade coincided with a refreshed on-air look, including advanced virtual studio elements designed to leverage the higher resolution for clearer weather presentations. The feed, originally in 4:3 at resolution, was discontinued in late 2023 due to technical incompatibilities with modern cable networks, the unmaintainability of aging SD PMX units, and acceleration by a in September 2023 that disrupted Pelmorex's data systems. This completed the full transition to HD-only broadcasting, ensuring all linear TV viewers access the enhanced format and aligning with industry-wide adoption of high-definition standards. Post-transition, the provides regional or grouped community forecasts. On major Canadian providers, the HD channel occupies specific positions for easy access: for example, in carries it on channel 104 HD, while lists it at channel 1505 HD (as of 2025), both delivering the feed without SD alternatives. Key differences between the historical SD and current HD versions include superior visualizations in HD, which benefit from the increased to show finer details in patterns and tracking, alongside sharper overall that accommodate more on-screen without compromising clarity.

Satellite and Cable Distribution

The Weather Network has been distributed via cable systems throughout since its rebranding and full launch in 1989, providing 24-hour weather programming to subscribers across the country. It is carried by major cable and IPTV providers, including , Videotron, , , EastLink, , and , enabling access to localized forecasts integrated into the broadcast feed. These partnerships allow for hyper-local weather delivery, with providers like and Videotron supporting on-demand TV apps for enhanced viewer interaction as of 2022. Satellite distribution in Canada is primarily handled through Bell Satellite TV, where the channel occupies a dedicated slot in the lineup, offering the high-definition feed to rural and remote households. This carriage ensures broad national reach, complementing cable services in areas with limited terrestrial infrastructure. As of 2025, no verified integrations with emerging satellite broadband services like for traditional TV distribution have been implemented. In 2021, The Weather Network discontinued its interactive local weather TV app on Bell Satellite, which had been available for over 15 years and allowed users to access customized forecasts via remote control. The service ended on August 1, 2021, due to outdated technology, shifting focus to core broadcast content while maintaining channel availability. International and carriage remains limited, with no widespread traditional distribution confirmed in the United States or as of 2025; availability is primarily through Canadian cross-border signals for select U.S. border regions via providers like those in the , though specific integrations such as are not documented. In the UK, the channel lacks dedicated or slots, relying instead on regional content via other platforms.

Digital Services

Website and Mobile Applications

The Weather Network launched its website, theweathernetwork.com, in 1996, providing early access to real-time weather data for Canadian users. Initially focused on basic forecasts, the platform evolved to include interactive maps, radar imagery, and personalized weather predictions based on user location, enabling customized views of local conditions such as temperature, precipitation, and wind patterns. These features mirrored the channel's television programming in delivering concise, location-specific updates, while emphasizing visual tools like animated radar overlays for tracking storms. On July 16, 2024, the website underwent a major redesign to improve accessibility and provide a more intuitive user experience. In 2008, The Weather Network introduced its mobile applications for and devices, initially under the name WeatherEye, marking a shift toward on-the-go weather access. The apps offered core functionalities including push notifications for alerts, such as or extreme temperature changes, and offline capabilities allowing users to view cached forecasts without an . Over time, enhancements included detailed hourly breakdowns and radar integration directly on mobile screens, supporting quick checks during travel or outdoor activities. By 2025, the digital services had incorporated , such as local weather photos submitted by viewers to illustrate conditions, fostering community involvement in reporting hyper-local events like snowfall or . Additionally, access became available for third-party developers, enabling integration of The Weather Network's data into external applications for customized weather embeds, such as in or tools. Premium subscription options, introduced to enhance , provide ad-free access across the and apps, along with extended forecast horizons up to 14 days and advanced tracking features like precipitation probability charts. These paid tiers, available monthly or annually, prioritize uninterrupted service for frequent users seeking detailed, commercial-free insights.

Smart TV and Connected Devices

The Weather Network expanded its digital footprint to smart TVs and streaming devices in the mid-2010s, offering users access to live broadcasts, on-demand videos, and interactive local forecasts through dedicated TV apps. These apps were initially launched on platforms such as in March 2016, providing personalized weather content via the channel store. By 2017, the service introduced livestreaming capabilities across major over-the-top (OTT) devices, including , , and , allowing viewers to watch real-time weather reports without traditional cable subscriptions. As of 2024, The Weather Network's TV app supports a wide array of streaming devices and smart TV platforms, including , , Stick, , , and . It is also compatible with newer models of smart TVs from manufacturers such as , , , , , TCL, and , enabling users to search and download the app directly from built-in stores. Key features include voice-activated navigation (e.g., "Launch The Weather Network"), support for up to 10 favorite cities, customizable units and language settings, and seamless integration with provider services like Rogers Ignite TV, Videotron, and Eastlink for authenticated access to live and on-demand content. In the smart home ecosystem, The Weather Network introduced an skill in November 2017 alongside the launch of Amazon's voice assistant in . This integration enables voice-activated queries for hyper-local short- and long-term forecasts, current temperatures, weather alerts, and rain start times, enhancing hands-free access for device users. The skill draws from the network's proprietary data to deliver precise, location-based information without requiring additional apps. For broader OTT streaming, The Weather Network made its content available as free ad-supported streaming television (FAST) channels starting in March 2023 on platforms including , LG Channels, , and in . These channels provide continuous live weather programming and reports, complementing the interactive TV apps and extending reach to cord-cutters. The service continues to emphasize live storm coverage and personalized alerts through these streams. Complementing these offerings, The Weather Network's WeatherDirect service delivers automated weather forecasts and alerts via and , which can be configured for receipt on connected devices and wearables supporting notifications. This allows users to integrate updates into ecosystems for proactive monitoring, such as warnings during travel or outdoor activities.

Reception

Criticism and Controversies

The Weather Network has faced regulatory scrutiny from the Canadian Radio-television and Telecommunications Commission (CRTC) regarding its practices as a . Prior to , the CRTC enforced strict limits on advertising time for discretionary services like The Weather Network, capping it at 12 minutes per clock hour to maintain a between and programming such as weather forecasts. These restrictions aimed to prevent excessive advertising from overwhelming the channel's educational mandate, though Corp., the network's parent company, later cautioned that removing the caps could flood the market and depress ad rates, highlighting ongoing concerns about commercialization in the sector. In the early 2000s, the network encountered criticism over for visually impaired viewers. A complaint from Chris and Marie Stark argued that the channel's reliance on on-screen textual data, such as readings and maps, made essential weather information unavailable to blind users without audio narration, particularly during alerts. The CRTC, while denying the request for full descriptive narration due to prohibitive costs estimated at up to $55 million annually, mandated the addition of secondary audio programming () tracks providing regional forecasts updated every six hours, along with staff training and consultations with advocates. More recently, content accuracy has drawn complaints to the CRTC. In 2017, a viewer filed a formal alleging that the network's featured "30-day" forecast graphs misleadingly displayed for only 27 or 28 days, depending on the regional feed, potentially deceiving audiences about long-term projections. The CRTC reviewed the matter and upheld a ruling from the Canadian Broadcast Standards Council that no broadcasting code violation occurred, declining further action; subsequently updated the graph labels to "Next 4 Weeks" for clarity.

Awards and Recognition

The Weather Network has received numerous accolades for its contributions to weather broadcasting, public safety, and innovative content delivery. In 2006, its news department was awarded the Adrienne Clarkson Diversity Award by RTDNA for a series on and Black history, recognizing efforts to promote diversity in programming. During the and early , the network's weather reporting and educational content earned several nominations at the , highlighting its role in delivering informative and engaging television. Its advertising campaigns from to alone secured 30 major Canadian and international awards, establishing it as a leader in engagement and weather information dissemination. The Weather Network's impact on public safety is significant, operating Canada's National Alert Aggregation and Dissemination (NAAD) System since 2010, which delivers emergency alerts to broadcasters and reaches over 40 million Canadians monthly via television, radio, and wireless devices. This system has enhanced timely warnings, contributing to viewer reach metrics showing a 94% growth among key demographics (ages 25-54) from 2023 to 2024. In the 2025 Pollara Trust in Media study, it was named Canada's most trusted national news source for the third consecutive year, underscoring its positive influence.

On-Air Personnel

Current Presenters

The Weather Network's current presenters consist of a team of experienced meteorologists and anchors who deliver live forecasts, weather analysis, and special reports across broadcast and digital platforms. As of 2025, the team emphasizes expertise in combined with engaging on-air delivery, contributing to the network's 24/7 coverage of Canadian and international weather events. Key figures include , a broadcast meteorologist with over 25 years of tenure at the network, having joined in 1999 and specializing in national forecasts and reporting. Murphy's background includes extensive field reporting and on-camera analysis, where he often covers active storms and seasonal outlooks, drawing on his passion for developed through years of live . Nadine Hinds-Powell serves as a video with more than 27 years in the industry, having relocated from Trinidad and pursued studies in before joining the network. She focuses on live forecasting, climate discussions, and special segments on , while also contributing to such as video explainers on atmospheric phenomena. Saphia Khambalia, a national anchor and content creator since 2015, provides coast-to-coast live coverage of active weather systems and reports on impacts, blending her background with meteorological insights for both broadcast and online audiences. In 2025, she marked a with the network, continuing to host segments on urgent weather alerts and environmental stories. Nicole Karkic, a and TV host since 2009, delivers daily weather updates with a focus on performance-driven presentations, incorporating her to explain complex forecasts in accessible ways. Her roles extend to creation, including videos and interactive app features that enhance viewer engagement with real-time data. Kerry-Ann Lecky Hepburn, a senior , brings expertise in forecasting and to her work on special reports and weather integrations, with notable recognition in 2025 when an was named in her honor for contributions to public . She contributes to live broadcasts and digital pieces on astronomical weather events. The team's composition reflects The Weather Network's commitment to in hiring, as an employer prioritizing a multifaceted that includes women and visible minorities in on-air roles, supported by for and a history of recognition for inclusive practices. This approach has fostered broader representation, aligning with the network's goal of relatable weather communication for diverse Canadian audiences. In 2025, the presenter lineup remains stable with no major expansions announced, though ongoing contributions from veterans like and Hepburn underscore the network's emphasis on experienced talent for reliable coverage, including brief appearances in key programming like national morning shows.

Former Presenters

One of the most enduring figures in The Weather Network's history was Chris St. Clair, who served as an on-air host from 1995 to 2021, spanning 26 years. Known for his engaging delivery that blended information with entertainment, St. Clair contributed to the channel's development of viewer-friendly live updates and became a familiar voice during major storms and daily forecasts. He departed upon retirement, leaving a legacy of approachable professionalism that influenced subsequent presenters' on-air styles. Carla Collins joined The Weather Network in 1990 as one of its early weather presenters, helping to establish the channel's foundational format through her on-air segments in Montreal. Her energetic style added a lighthearted element to weather reporting during the network's formative years. Collins left shortly after to pursue a career in comedy and acting, recommended by her supervisor, and her tenure exemplified the channel's role in launching diverse broadcasting talents. Ross Hull began his meteorology career at The Weather Network in 2004, initially in , where he delivered regional forecasts and contributed to the expansion of live bureau reporting by becoming the B.C. Bureau Chief in 2007. Hull departed in 2008 to join Calgary as a reporter, later advancing to weather anchoring at other networks. His background as an actor from shows like brought a dynamic, approach to weather segments, enhancing the channel's visual and professionalism. Tim Bolen worked as an on-camera presenter at The Weather Network from 2006 to 2009, focusing on national weather developments and honing skills in concise, pointer-assisted broadcasts. He left to host sports programming on Rogers TV and later morning shows at other stations. Bolen's period helped refine the network's interactive presentation techniques, contributing to a more polished, viewer-engaged style that persists today. Carolyn Jarvis served as a in 2002, earning the Canadian Meteorological and Oceanographic Society seal of meteorology while at the network, which underscored The Weather Network's emphasis on certified expertise in early 2000s programming. She transitioned to anchoring and reporting roles at and later CTV, departing to broaden her career. Jarvis's work supported the channel's shift toward integrating meteorological accuracy with broader news elements, shaping its credible reporting legacy. Marcia MacMillan reported for The Weather Network prior to 2005, contributing to health and weather segments that added depth to the channel's content during its growth phase. She left for a reporter position at CTV Toronto, advancing to anchoring. MacMillan's early involvement helped develop the network's professional hybrid of weather and informational reporting, influencing the structured yet accessible tone of later broadcasts. Martine Gaillard appeared on The Weather Network in the early , including hosting segments like "Good Morning ," which introduced localized morning weather formats to the audience. She departed for roles in sports broadcasting, such as game hosting for and anchoring at The Score. Gaillard's contributions aided in pioneering engaging, city-specific live segments that became a hallmark of the channel's identity.

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