What So Not is an Australian electronic music project founded in 2010 by producer and DJ Chris Emerson, professionally known as Emoh Instead, initially as a duo with fellow producer Flume (Harley Streten).[1] Based in Sydney's northern beaches, the project blends bass-heavy electronica, future bass, and experimental sound design, evolving into a solo venture for Emerson after Flume's departure in 2013 to pursue his own career.[2] Renowned for its innovative production and global festival presence, What So Not has amassed over 1 billion streams worldwide and earned Gold certifications for several releases.[3]The project's early breakthrough came with the 2011 EP 7 Dollar Bill, which showcased Emerson and Flume's raw, genre-pushing style and built a grassroots following through bootlegs and remixes.[1] Following the amicable split, Emerson rebranded What So Not as his primary outlet, debuting solo at Coachella in 2015 and releasing the viral track "Innerbloom," which became a staple in electronic music sets and inspired covers by artists like The Glitch Mob.[1] Influenced by his family's musical upbringing—rooted in rock classics from Led Zeppelin and The Rolling Stones, as well as his brother Luke Emerson's house music explorations—Chris expanded the sound to incorporate cinematic elements and collaborations.[2]What So Not's discography highlights include the critically acclaimed debut album Not All the Beautiful Things (2018), featuring singles like "Beautiful" (with Winona Oak), which won Best Independent Dance, Electronica or Club Single at the 2019 Australian Independent Record Awards.[3] The follow-up Anomaly (2022) explored introspective themes inspired by personal challenges, including heartbreak, with tracks like "Mr Regular" (featuring Oliver Tree and Killer Mike).[1] High-profile remixes and collaborations with Skrillex, RL Grime, Toto, and Run the Jewels have solidified its influence in bass music, while Emerson's experimental phase in 2020—living in an artist community in Newcastle, Australia—refreshed the project's direction.[3]As of November 2025, What So Not continues to tour internationally and has headlined festivals and tours in over 70 countries throughout its career, with recent releases including the Motions EP (2024), the single "Threads" (2025), the Anomaly (Remixes) EP (April 2025), and "Dancing in the Leaves" (with Buunshin and Lucy Lucy) as the lead single for the forthcoming EP The Quiet That Hurts (December 2025).[4] Emerson's commitment to evolving the sound—drawing from surfingculture and electronic chaos—positions What So Not as a pivotal force in global electronica.[1]
History
2010–2014: Formation and duo era
Chris Emerson, better known by his stage name Emoh Instead, initially pursued a career in accounting after completing university in Sydney, while simultaneously DJing at local clubs up to four nights a week.[5][6][7] Growing up on Sydney's northern beaches, Emerson balanced his day job with nighttime performances until he transitioned to music full-time around 2011.[7]In 2011, Emerson connected with fellow Australian producer Harley Streten, known as Flume, through the local electronic music scene, leading to the formation of the duo What So Not.[8][9] The project quickly gained traction with their debut EP, 7 Dollar Bill, released in November 2011 on the independent label etcetc.[10] This marked the start of their collaborative output, blending trap-influenced beats and future bass elements.The duo's breakthrough came in 2012 with the release of their single "Divide & Conquer," which showcased their innovative production style and helped establish their presence in the electronic music landscape.[11] They followed this with a series of high-profile remixes for artists such as Dillon Francis and The Chainsmokers, contributing to tracks that highlighted their remixing prowess during the early 2010sEDM boom.[12] A key collaboration from this period was "High You Are" featuring GL, released in 2013 on OWSLA, which became a standout track blending emotive vocals with dynamic drops.[13]What So Not also built a live reputation during this era, performing at major events including the 2013 Laneway Festival across Australia, where they shared stages with acts like Flume and Chet Faker.[14] Their sets emphasized high-energy DJ performances and early originals, solidifying their status in the Australian festival circuit.[15]By late 2014, Flume's involvement had decreased, with Emerson handling solo touring, leading to an amicable split announced in February 2015, allowing Emerson to continue What So Not independently.[16][17]
2015–2017: Solo beginnings and early releases
Following Flume's departure from the duo in February 2015 to focus on his solo career, Chris Emerson, known as Emoh Instead, assumed full creative control of What So Not, reorienting it as his primary solo project distinct from his alias work.[18][16] This transition marked the end of the collaborative duo era and allowed Emerson to explore independent production directions within electronic music, emphasizing trap-influenced basslines and emotive sound design.[19]Emerson's solo era began with the release of the Gemini EP on December 18, 2015, via Sweat It Out and OWSLA, featuring the title track with vocalist George Maple alongside contributions from Tunji Ige on the intro and Dawn Golden (with Dillon Francis) on "Arrows."[20][21] The EP showcased Emerson's evolving style, blending future bass elements with introspective lyrics and heavy drops, and was offered as a free download to build early momentum.[22] Later that year, Emerson released the single "Jaguar" on OWSLA, a high-energy track highlighting aggressive percussion and synth builds that solidified his post-split identity.In 2016, What So Not continued building with the single "Lone" featuring JOY. and co-produced with GANZ, released on April 8 via Sweat It Out, which combined poignant vocals with tidal bass waves for an emotive trap sound.[23][24] This led to the debut solo EP Divide & Conquer on September 9, 2016, also on Sweat It Out, including tracks like the title opener, "Buried" with George Maple and Rome Fortune, and an interlude "Severance," reflecting themes of separation through layered electronic textures.[25][26] A remix package followed on June 16, 2017, via OWSLA, featuring reinterpretations by Noisia, Slow Hours, and Slumberjack, expanding the EP's reach into drum and bass and future bass territories.[27][28]During this period, Emerson launched early solo tours, including headline shows and OWSLA showcases where he shared stages with Skrillex, such as the 2015 Amsterdam Dance Event event, helping to establish What So Not's live presence with high-impact DJ sets focused on bass-heavy anthems.[29][19] These performances, often featuring unreleased material and collaborations like the 2016 track "Waiting" with Skrillex and RL Grime, underscored Emerson's growing independence and the project's viability as a standalone entity.[30]
2018–2020: Not All the Beautiful Things
In early 2018, What So Not announced his debut studio album, Not All the Beautiful Things, marking a significant milestone in his solo career following years of building anticipation through EPs and singles. The project was revealed on January 31, 2018, via Counter Records, with the 12-track LP described as a personal exploration shaped by the artist's experiences during an extensive global touring schedule.[31] Recording for the album spanned several years, balancing studio sessions with live performances, and incorporated a range of collaborators to blend electronic production with emotive vocals. What So Not began substantial work on the record after concluding a six-year international tour, allowing him to delve into themes of self-discovery and vulnerability.[32]The album was released on March 9, 2018, and debuted at No. 14 on the ARIA Albums Chart, reflecting strong domestic support for the Australian producer's full-length debut.[33] Promotional efforts included lead singles such as "Stuck in Orbit" featuring BUOY, released alongside the announcement to showcase the album's atmospheric sound, and "Beautiful" featuring Winona Oak, which highlighted soaring melodies and intricate drops.[34] Key tracks like "Be Ok Again" with former Silverchair frontman Daniel Johns emphasized introspective lyrics over pulsating beats, while "We Keep On Running" with Toto brought a classic rock infusion to the electronic framework, and "If You Only Knew" featuring San Holo explored uplifting future bass elements. These collaborations underscored What So Not's ability to merge diverse influences into cohesive, genre-spanning compositions.Critics praised the album for its emotional depth and polished production, noting how it captured the artist's evolution from duo origins to a distinctive solo voice. Reviewers highlighted the hypnotic rhythms and sensual vocal integrations in tracks like "Beautiful," crediting the record's variety—from high-energy openers like "Warlord" with Slumberjack to more reflective moments—as a strength that broadened its appeal.[35] While some noted occasional predictability in the EDM structures, the overall reception celebrated Not All the Beautiful Things as a mature statement that solidified What So Not's place in electronic music.[36]To support the release, What So Not launched the Beautiful Things World Tour in January 2018, spanning international dates across North America, Europe, and Asia through May, with high-energy sets featuring album highlights and visuals synced to the music. The tour extended into Australian headline shows and festival appearances, including sets at events like Listen Out. In 2019, he maintained momentum with over 90 performances worldwide, including EDC Mexico and various club residencies, blending new material with fan favorites. Touring activity slowed in 2020 due to the COVID-19 pandemic, limiting him to about 20 shows early in the year, primarily in Australia and select international spots before global restrictions took effect.[37]
2021–2023: Anomaly and continued collaborations
In 2021, What So Not marked the 10-year anniversary of the project's inception, reflecting on its evolution through interviews and special releases that highlighted his journey from duo collaborations to solo artistry.[3] This milestone coincided with the release of singles like "Messin' Me Up" featuring EVAN GIIA on October 28, which showcased experimental electronic sounds blending brooding builds with emotive vocals. Another key track, "The Change" with DMA'S, arrived earlier in April, emphasizing introspective lyrics over pulsating basslines and marking a continuation of his collaborative approach.[38]These singles built anticipation for What So Not's sophomore album, Anomaly, released on September 16, 2022, via Counter Records and Sweat It Out. The 11-track project explored a sonic palette fusing electronica, hip-hop, and house elements, with standout collaborations including Oliver Tree and Killer Mike on "Mr. Regular," MØ on "Mercy," and Louis The Child on "On Air."[39] Tracks like "Messin' Me Up" and "Anomaly" (featuring AY AY) exemplified the album's dynamic range, from high-energy drops to atmospheric interludes, drawing on global influences gathered during pre-pandemic travels.[40]Throughout this period, What So Not sustained collaborations with artists such as Ekali, including contributions to remixes and shared performances rooted in their earlier trap-infused works, while also supporting Flume's projects through occasional remix involvement tied to their shared history.[41] The album's reception underscored his mid-career growth, affirming its impact in the Australian electronic scene.By 2023, What So Not expanded into immersive live production, launching the Anomaly: Live Mode tour across Australia, which integrated custom 3D animations and visual storytelling synchronized with the album's tracks for a narrative-driven experience.[42] This innovative format elevated performances at venues like UNSW Roundhouse in Sydney, blending audio-visual elements to create a cohesive, cinematic atmosphere.[43] He also participated in major festivals, including Electric Forest in 2022 and Coachella in 2023, where sets highlighted the album's energy alongside crowd-favorite remixes.[44]
2024–present: Motions, Threads, and recent tours
In August 2024, What So Not released his EP Motions, a four-track project featuring collaborations with artists including Lucy Lucy, MNDR, IMANU, Habstrakt, and Maiah Manser.[45] The EP was described by the artist as a "love letter to dance music," with introspective tracks exploring themes of personal growth and emotional evolution through ethereal production and emotive soundscapes.[46]On October 3, 2025, What So Not released the single "Threads," featuring vocals from Maiah Manser and production contributions from Buunshin.[47] The track blends electronic elements with introspective lyrics on healing and resilience, marking a continuation of the artist's collaborative approach seen in recent works.[48] On November 12, 2025, What So Not and Buunshin announced the collaborative EP The Quiet That Hurts, scheduled for release on December 5, 2025, building on their work together on "Threads."[49]2025 marked the 15-year milestone of What So Not's career, beginning with his formation in 2010. In an Aprilinterview, the artist reflected on the longevity of his journey, discussing the evolution of his sound from early duo experiments to solo electronic innovation and the challenges of sustaining creativity in a dynamic industry.[50]In 2025, What So Not announced an upcoming North American tour starting in January 2026, innovatively crowdsourcing opening acts from aspiring artists to provide exposure opportunities.[51] The tour included stops across major cities, emphasizing community support within the electronic scene. Major performances highlighted the period, including a full set in London in September and appearances at Australian events such as Ice Cream Factory Summer in Northbridge.[52][53]Throughout 2024, What So Not contributed to the Australian dance music scene by mentoring emerging talent, including compiling lists of up-and-coming local DJs to recommend to international touring artists.[54][55] These efforts aimed to revive and strengthen the domestic electronic community by fostering connections and providing platforms for new voices.[55]
Musical style and artistry
Genres and production techniques
What So Not's music primarily spans future bass, trap-influenced EDM, and experimental electronic sounds infused with R&B elements.[56][57] These genres manifest in high-energy festival anthems characterized by melodic builds and explosive drops, alongside more introspective tracks that blend atmospheric textures with soulful vocal manipulations.[58] For instance, early works emphasize the vibrant, chord-driven euphoria of future bass, while later productions incorporate trap's gritty percussion and R&B's emotive harmonies to create hybrid electronic landscapes.[56][57]Central to What So Not's production techniques is the heavy use of chopped vocal samples, which are layered to form rhythmic motifs and melodic hooks, often processed through effects for a fragmented, ethereal quality.[59] Dynamic bass drops serve as pivotal moments, combining sub-heavy low-end with glitchy synth stabs to deliver tension-release structures typical of EDM.[56] Atmospheric synths further define the sound, providing lush pads and evolving textures that evoke a sense of immersion, achieved via meticulous layering in digital audio workstations.[56] Chris Emerson, the project's core producer, relies on Ableton Live for these processes, utilizing its native tools for sample manipulation, automation, and effects like delay to refine grooves and spatial depth.[59][56]In later works, such as the album Not All the Beautiful Things, What So Not incorporates live instrumentation—including drums and guitar—to blend electronic elements with organic tones, adding warmth and dynamism to the otherwise synthetic palette.[58] This evolution marks a shift from the duo era's high-energy, club-focused tracks to more emotive solo productions that prioritize narrative flow and emotional resonance through balanced integration of acoustic and digital sounds.[58]
Influences and evolution
What So Not's creative foundation draws from a blend of early electronic pioneers and contemporary bass music figures. The duo era with Flume further amplified this, as their collaboration fused Emerson's raw energy with Flume's melodic future bass elements, resulting in high-impact tracks that blended trap drops with emotive layers and propelled What So Not into global recognition. Contemporaries like Skrillex also played a role, inspiring Emerson's exploration of heavy bass and genre-bending production, evident in joint efforts that pushed boundaries in electronic music.Emerson's personal journey into music was deeply rooted in Sydney's vibrant club scene. In the mid-2000s, he began DJing and promoting nights at venues like Candy's Apartment, immersing himself in the local electronic underground while balancing a day job as an accountant. This dual life—corporate routine by day, nocturnal performances earning modest fees—fueled his transition to full-time production, as the adrenaline of club crowds and late-night experimentation solidified his commitment to electronic artistry over traditional career paths.The project's evolution reflects a shift from the aggressive, trap-dominated sound of the early 2010s duo phase to a more introspective, melody-centric solo style in the 2020s. Initial releases emphasized booming 808s and high-energy drops characteristic of the era's bass music wave, but post-Flume, Emerson's work grew more personal and layered, incorporating ambient textures and emotional depth as heard in albums like Anomaly. Collaborations have driven stylistic experimentation, particularly R&B infusions after 2018, such as the track "Beautiful" (with Winona Oak) on Not All the Beautiful Things, which integrated soulful vocals and smooth synths to add vulnerability and groove to the electronic core.In recent years, Emerson has incorporated sustainability themes into his music, aligning with broader environmental advocacy. The track "Messin' Me Up" featuring Evan Giia, nominated for the 2022 Environmental Music Prize, addresses personal and ecological disruption through its lyrics and brooding production, marking a conscious evolution toward music that reflects global concerns and ties into What So Not's recognition in eco-focused awards.[60]As of 2025, this evolution continues with releases like the 2024 EP Motions, which delves into deeply introspective themes through layered electronic soundscapes, and the single "Threads" (October 2025), emphasizing emotional resonance and experimental production techniques.[61][62]
Discography
Studio albums
What So Not has released two studio albums, both showcasing the producer's evolution in electronic music with diverse collaborations and genre-blending production. These full-length projects emphasize experimental trap, future bass, and emotive soundscapes, distinguishing them from the project's earlier EPs.
Not All the Beautiful Things (2018)
The debut studio album, Not All the Beautiful Things, was released on March 9, 2018, through Counter Records and Sweat It Out!. Produced primarily by Chris Emerson (Emoh Instead), it features 12 tracks with contributions from a wide array of artists, including vocalists Daniel Johns (of Silverchair) on multiple songs, Tinashe on "Falling," Skrillex on "All That I Need," and Toto on "Run Away." The album explores themes of introspection and resilience through pulsating beats and atmospheric builds, marking What So Not's transition to a solo-led endeavor after the duo's dissolution. It debuted and peaked at number 14 on the ARIA Albums Chart, receiving praise for its bold guest features and festival-ready energy.[33] A remix edition, Not All the Beautiful Things (Remixes), followed on October 19, 2018, reimagining tracks with contributions from producers like Kaytranada and What So Not himself.
Total length: 46:51.[63]Key highlights include the lead single "Beautiful," which blends emotional vocals with trap-infused drops, and "Falling," a moody collaboration with Tinashe that highlights the album's pop-leaning accessibility. The project solidified What So Not's reputation for high-profile partnerships, drawing from rock, R&B, and EDM influences.
Anomaly (2022)
The second studio album, Anomaly, arrived on September 16, 2022, via Counter Records / Sweat It Out!, comprising 11 tracks that delve into hybrid genres like hip-hop-infused electronica and house elements. Emerson collaborated with an eclectic mix of talents, including MØ on "High," Killer Mike and Oliver Tree on "Mr Regular," DMA'S on "The Change," and Louis The Child with Enschway on "Remember." The album reflects a period of personal and artistic experimentation, with shorter, punchier compositions emphasizing dynamic shifts and vocal-driven narratives. It debuted at number 13 on the AIR Independent Albums Chart, underscoring its grassroots appeal in the Australian scene.[64]
Total length: 34:36.[39]Standout tracks like "The Change" fuse indie rock sensibilities with electronic pulses, while "High" delivers euphoric builds suited for live sets. The album's concise runtime prioritizes impact over length. A remix edition, Anomaly (Remixes), followed on April 18, 2025, via Sweat It Out!.
Extended plays
What So Not's extended plays have served as important platforms for experimentation and collaboration, bridging his duo origins with solo innovation.High You Are (Remixes), released on October 15, 2013, via OWSLA, compiled remixes of the track "High You Are" from the earlier The Quack EP, with contributions from Branchez, Keys N Krates, and others. The five-track collection emphasized the duo's (with Flume) signature future bass and trap influences, gaining traction in the EDM scene for its energetic drops and vocal manipulations. The Branchez remix, in particular, was lauded for blending trap, trance, and house elements into an uplifting, versatile anthem suitable for festivals and casual listening.[65][66][67]Gemini, released on December 17, 2015, through OWSLA and Sweat It Out, featured George Maple on the titular lead single and marked a crucial shift as What So Not's final release featuring Flume's production, following his departure in 2013. The five-track EP—"Intro" ft. Tunji Ige, "Gemini" ft. George Maple, "Arrows" ft. Dawn Golden, "Death Drive" ft. KLP, and "Oddity"—explored deconstructed club sounds with emotional depth, moving beyond festival trap toward introspective, atmospheric production. Offered as a free download, it was celebrated for its moody, innovative vibe and strong vocal features, solidifying Emerson's voice in electronic music.[20][68][69][70]Motions, released on August 16, 2024, through Create Music Group, delved into introspective themes of movement and emotion across four tracks: "Lights Go Out" ft. Lucy Lucy (with Benson), "Tower In The Woods" ft. MNDR, "Slow Motion" ft. MNDR (with IMANU), and "Realise" ft. Maiah Manser. The EP reflected a refined, collaborative dance ethos, described as a heartfelt tribute to the genre's evolution, with layered synths and vocal-driven narratives emphasizing personal reflection and high-energy grooves.[71][72][73]
Singles
What So Not's singles career began during his time as a duo with Flume (Emoh Instead), with early releases establishing a trap-influenced electronic sound. The duo's debut single "Jaguar" was released in December 2013 via OWSLA, marking their initial foray into high-energy bass music and gaining traction in the EDM scene. Following the duo's split, What So Not transitioned to solo work, collaborating with RL Grime on "Tell Me" in March 2014 through Future Classic, a track that blended future bass elements and became a staple in festival sets.In 2015, "Gemini" featuring George Maple was issued on Sweat It Out!, showcasing melodic vocals over pulsating synths and solidifying What So Not's reputation for emotive production. The 2016 single "Divide & Conquer," the lead from his self-titled EP on OWSLA/Sweat It Out, highlighted aggressive drum patterns and earned remixes from artists like Noisia, amplifying its impact in drum and bass circles. That same year, What So Not's remix of RÜFÜS's "Innerbloom" was released as a standalone single on Sweat It Out!, transforming the original's atmospheric indie into a euphoric future bass anthem that amassed millions of streams and became one of his most iconic reworkings.The 2018 single "Beautiful" featuring Winona Oak, released ahead of the album Not All the Beautiful Things on Sweat It Out!, earned the Best Independent Dance, Electronica or Club Single at the 2019 AIR Awards, underscoring its critical acclaim for blending pop sensibilities with electronic depth. In 2021, "The Change" featuring DMA's was put out on Sweat It Out!, a collaborative effort that fused rock-infused vocals with What So Not's signature drops, reflecting his evolving style toward genre-blending. In October 2025, "Threads" with Buunshin featuring Maiah Manser was released independently via Create Music Group, incorporating drum and bass influences and marking a fresh chapter in his output amid ongoing tours.[74] Most recently, on November 5, 2025, "Dancing in the Leaves" with Buunshin featuring Lucy Lucy was released via Create Music Group, a drum and bass track blending glitchy elements and emotional vocals.
What So Not received recognition at the Australian Independent Record Labels Association (AIR) Awards in 2019, marking a significant achievement in the electronic music category. The project was nominated for Best Independent Dance/Electronica Album or EP for the debut album Not All the Beautiful Things, which showcased a blend of future bass, trap, and pop influences, though the award ultimately went to Confidence Man's Confident Music for Confident People[75].In the same year, What So Not secured a win in the Best Independent Dance, Electronica or Club Single category for "Beautiful" featuring Winona Oak, a track from the album that highlighted emotive vocals over pulsating electronic production and garnered widespread acclaim [76]. This victory underscored the project's impact within Australia's independent scene.No further nominations or wins have been recorded for What So Not at the AIR Awards as of 2025 [77][78].
Environmental Music Prize
What So Not received a nomination in the inaugural Environmental Music Prize in 2022 for the track "Messin' Me Up" featuring Evan Giia, from the album Anomaly. The prize, established to reward and amplify Australian artists whose work inspires action on climate change and conservation, selected the song for its thematic depth in addressing personal and global "messes," including environmental degradation, through a building electronic soundscape that evokes urgency and reflection.[60][79]The nomination underscored What So Not's commitment to sustainable production practices, as noted in the project's broader evolution toward eco-conscious artistry during the creation of Anomaly. Chris Emerson, the Australian producer behind What So Not, has actively engaged in eco-friendly music events across Australia, including collaborations with organizations like Green Music Australia to promote low-carbon touring and industry-wide sustainability initiatives tied to the prize's mission.[80]
J Awards
What So Not received a nomination for the triple jAustralian Live Act of the Year at the 2024 J Awards, recognizing his dynamic performances and the impact of his 2024 EP Motions, which featured collaborations with artists like Taela and Kwame.[81] The category celebrated standout live shows from Australian acts during the eligibility period from November 2023 to October 2024, with What So Not competing alongside Angie McMahon, Confidence Man, SPEED, and Teenage Dads.[81] Although Angie McMahon ultimately won the award for her emotionally resonant tours supporting Light, Dark, Light Again, the nomination highlighted What So Not's evolution as a premier electronic live performer, blending high-energy production with immersive visuals.[82]
Queensland Music Awards
What So Not has been honored by the Queensland Music Awards, an annual event recognizing excellence in the state's music industry across various genres and categories. In 2022, the project featured prominently in the Video Award win for the music video of "Every Single Time" by Example, which included contributions from What So Not and Brisbane-based artist Lucy Lucy; the video was directed by Macario De Souza and Allan Hardy.[83][84]The awards ceremony, held at Brisbane's Fortitude Music Hall, highlighted regional talent and production quality, with the Video category celebrating innovative visual storytelling in Queensland-linked works.[85]Creator Chris Emerson maintains connections to the Queensland music scene through consistent live performances in the state, such as headline shows at iconic venues like The Tivoli in Brisbane during tours supporting albums like Anomaly in 2023 and earlier releases in 2015.[43][86]