Fact-checked by Grok 2 weeks ago

Depop

Depop is a community-powered mobile marketplace app that enables users to buy, sell, and discover unique secondhand fashion items, emphasizing circularity and affordability in the resale sector. Founded in 2011 in by Simon Beckerman as a social shopping platform tied to an independent magazine, it has grown into a global phenomenon popular among younger demographics, particularly Gen Z, for its blend of features and . In June 2021, Depop was acquired by for $1.625 billion in a primarily cash deal, marking Etsy's largest acquisition to date, though it continues to operate as a standalone entity. The platform's business model revolves around a two-sided marketplace where sellers list preloved clothing, accessories, and vintage pieces, often with a creative, influencer-like presentation that fosters community interaction through likes, follows, and direct messaging. As of 2024, Depop boasts approximately 43.5 million registered users worldwide, with over 49 million items available for sale and up to 400,000 new listings added daily, contributing to more than $5 billion in total goods sold by its community. Its appeal lies in democratizing access to sustainable fashion, allowing individuals to monetize personal wardrobes while reducing waste through resale, and it has played a pivotal role in mainstreaming secondhand shopping amid rising environmental concerns. Depop's commitment to is central to its identity, with initiatives focused on extending clothing lifespans, promoting and , and minimizing environmental impact, as outlined in its 2023 Impact Goals that build on earlier sustainability plans launched in . Collaborations, such as the 2021 report with , highlight how its user base—predominantly empathetic and fluid in identity—drives a toward conscious consumption in . By 2025, the platform continues to expand its influence in the resale economy, supporting a cultural move away from toward more ethical, community-driven alternatives.

Overview

Founding and Purpose

Depop was founded in 2011 by Simon Beckerman, an Italian entrepreneur with roots in and . Beckerman, born in to British-Italian parents, had earlier co-founded the brand Retrosuperfuture with his brother in 2006 and launched , a quarterly culture magazine focused on discovering emerging trends in , art, and music. Drawing from his experience organizing events and curating content for PIG, Beckerman envisioned Depop as an extension of the magazine—a digital space where readers could directly access and trade the unique, eclectic items featured in its pages. The platform originated as a website in Italy, initially serving as a peer-to-peer marketplace to connect PIG's creative community with one-of-a-kind fashion pieces, such as vintage clothing and streetwear accessories. The company relocated to London in 2015 to support further expansion. Beckerman's motivation stemmed from a desire to create a more interactive alternative to traditional retail, where users could not only browse but also sell their own items, fostering a sense of inspiration and mutual influence among participants. This early iteration emphasized accessibility, allowing individuals to engage with affordable, distinctive apparel without the barriers of conventional e-commerce. At its core, Depop's purpose was to blend dynamics with , building a community-driven targeted at young users seeking options over fast fashion's disposability. By prioritizing , , and preloved items, the platform aimed to democratize access to personalized, eco-conscious style, empowering sellers and buyers to curate wardrobes that reflect individuality while promoting resale . Beckerman's background in tech-savvy creative ventures informed this mission, positioning Depop as a space for cultural exchange and economic opportunity in the world.

Platform Description

Depop is primarily a mobile application available on and platforms, first launched for in 2013 and expanded to in 2014, with a complementary version accessible via depop.com. It operates as a digital specializing in second-hand , accessories, items, and other fashion-related products, enabling users worldwide to buy and sell preloved goods in a community-driven environment. At its core, the platform's operational structure revolves around user-generated listings that include up to four photos, one video, detailed descriptions, set prices, and specified shipping details, all categorized for easy navigation. These elements facilitate straightforward item presentation, with AI-assisted tools helping to generate descriptions and attributes from uploaded images to streamline . Depop supports global transactions through integrated payment processors, including for international sellers and Depop Payments (powered by ) which accepts methods like , , , and credit/debit cards, ensuring secure cross-border commerce across over 150 countries. The platform's unique model blends eBay-style fixed-price sales with buyer offers and Instagram-inspired visual feeds, where users browse image-heavy profiles and feeds to uncover items, fostering an aesthetic, trend-focused experience. This design emphasizes visual appeal and social curation, incorporating features like following sellers to personalize feeds.

History

Early Development and Growth

Depop was founded in 2011 by Simon Beckerman in , initially as a website allowing readers of his and culture magazine to purchase items featured in its pages, marking an early fusion of editorial content and . The platform quickly evolved into a , launching as one of the first shopping applications to connect buyers and sellers directly through user-generated photos and feeds, emphasizing a visual, Instagram-like experience for secondhand . This transition facilitated initial user adoption primarily in the UK, where word-of-mouth growth among young creatives helped establish a foothold by 2014, before expanding to the market. Early funding supported this development, with a $1 million seed round in 2013 led by Red Circle Investments and backed by board member Luca Marzotto, enabling app enhancements and operational scaling. By 2015, Depop secured an $8 million Series A investment from and Holtzbrinck Ventures, funding its first US office in and accelerating international outreach. These rounds capitalized on organic growth, reaching one million users within the first year post-launch and building momentum through community-driven sales in the UK and emerging US presence. From 2015 to 2020, Depop experienced rapid expansion, growing its registered user base to 10 million by 2018, driven by viral adoption among Gen Z and seeking affordable, options. By 2020, this surged to approximately 30 million users across more than 150 countries, reflecting global accessibility and a shift toward mobile-first resale culture. Visibility was amplified through strategic partnerships with influencers like and brands such as , which integrated Depop into promotional campaigns to attract younger demographics and boost platform engagement. Key milestones underscored this trajectory, including the 2017 integration of for in-app payments, which enhanced transaction security and streamlined the buying process over the prior wallet system. The further catalyzed growth in 2020, as heightened interest in secondhand shopping amid economic uncertainty more than doubled gross merchandise sales to around $650 million, representing over 100% year-over-year increase. This surge highlighted Depop's role in navigating challenges like disruptions by promoting community-based, local resale.

Acquisition by Etsy

On June 2, 2021, Etsy announced its acquisition of Depop, a London-based resale , for approximately $1.625 billion in cash, marking the company's largest acquisition to date. The deal, which was subject to regulatory approvals and customary closing conditions, was completed on July 13, 2021. This transaction represented Etsy's strategic entry into the burgeoning secondhand apparel market, surpassing its prior major purchase of Reverb in 2019 for $275 million. The acquisition was driven by Etsy's goal to expand its appeal to consumers in the resale fashion space, where Depop had established a strong presence with around 30 million registered users across more than 150 countries. Etsy's leadership highlighted Depop's model—emphasizing , community-driven discovery, and high engagement—as a complement to Etsy's core focus on and handmade goods, enabling broader reach into sustainable trends favored by younger demographics. Over 90% of Depop's users were under 26 years old, providing Etsy with an opportunity to diversify its user base beyond its traditional millennial and older audience. Following the deal's closure, Depop continued to operate as a standalone based in , preserving its independent brand identity and platform features without immediate integration into Etsy's ecosystem. Depop's existing leadership team, including CEO Maria Raga, was initially retained to maintain operational continuity; however, Raga departed the company in July 2022 to pursue personal ventures, transitioning to an advisory role until September of that year.

Post-Acquisition Developments

Following its acquisition by in July 2021, Depop operated as a standalone while integrating select shared resources from its parent company, including functions in and certain operational support areas. This period marked initial steps toward leveraging infrastructure for enhanced , though Depop maintained its and community-focused model. By 2023, these efforts contributed to steady platform expansion amid the broader resale market's growth. From 2021 to 2023, Depop achieved notable revenue progress. The platform's registered user base also grew substantially, reaching 35 million by the end of 2023, driven by increased adoption among Gen Z consumers in key markets like the and . Gross merchandise sales (GMS) for Depop in 2023 totaled $599.6 million, reflecting a 30% increase from 2022 levels and underscoring the integration's positive impact on transaction volume. In 2024, Depop underwent a emphasis on and under CEO Kruti Patel Goyal, who assumed the role in September 2022 after prior executive experience at . Goyal prioritized profitability through cost optimizations and technology enhancements, including the rollout of -driven features to improve user engagement and seller tools. A key initiative was the September 2024 launch of an -powered listing tool that uses image recognition and generative to automatically create product descriptions, categories, colors, and brands from a single uploaded photo, reducing listing time and boosting . These efforts helped narrow Depop's operating loss to £42 million for the year while revenue reached £101.6 million (approximately $132 million), supported by stronger market . Into 2025, Depop strengthened its global shipping capabilities via established partnerships with carriers such as USPS and , enabling more reliable and cost-effective international fulfillment for sellers handling cross-border orders. Amid a temporary resale slowdown influenced by economic pressures, the responded with fee structure adjustments, including the elimination of the 10% selling fee for new listings in the UK starting March 2024 and in the starting July 2024, shifting costs toward buyers (up to 5% plus a fixed fee) to incentivize seller participation and sustain volume. In the third quarter of 2025, Depop's GMS reached $292.1 million, up 39.4% year-over-year, driven by strong performance. Revenue for 2025 is projected to grow modestly over 2024's approximately $132 million, with full-year GMS expected to exceed $800 million as enhancements and shipping improvements drive further adoption.

Business Model

Revenue Streams

Depop's primary historically derived from transaction fees charged to sellers, with a 10% fee on the total sale price including shipping introduced in 2014. This fee structure was adjusted over time but eliminated for sellers in the and as of July 2024, shifting the burden to buyers through a fee of up to 5% of the item price plus a fixed amount of up to $1 (excluding shipping and taxes). Sellers still incur payment processing fees on transactions: 3.3% plus $0.45 for sellers or 2.9% plus £0.30 for sellers, depending on the region and payment provider like or , from which Depop retains a portion after covering costs. In addition to transaction-related fees, Depop monetizes through premium features such as boosted listings, an optional pay-per-sale tool where sellers pay an 8% on the total amount (including shipping) only if the promoted item sells. The platform also generates income from partnerships with brands, including sponsored content and collaborations that integrate promotional listings or dedicated sections within the to drive visibility and sales. fees apply to international transactions, providing a smaller but growing source given Depop's global user base spanning over 150 countries. Financially, Depop's revenue has shown steady growth amid increasing transaction volumes, rising from approximately $70 million in 2020 to £101.6 million (approximately $129 million) as of 2024 (ended March 31, 2024), with gross merchandise sales reaching $789 million in calendar year 2024. This expansion, which accelerated to a 42% year-over-year increase, reflects higher user engagement and the impact of fee adjustments aimed at boosting seller participation.

Selling Process

To sell an item on Depop, sellers begin by creating a listing through the app or website. The process starts by navigating to the "Selling" tab, selecting "Manage Listings," and tapping "Add a Listing." Sellers can up to four photos and one video of the item, ensuring they accurately represent the product, including any faults or wear. A detailed description is then added, covering the item's condition, measurements, materials, and other relevant details, with the platform automatically generating tags and keywords for search optimization based on the content provided. Sellers must specify the , , condition (new or pre-loved), size, and shipping options, while setting a fixed price or enabling offers for , where buyers can propose lower prices within 24 hours for seller approval. Once a buyer purchases the item or an offer is accepted, sellers handle fulfillment by packaging the product securely. For and sellers, Depop offers integrated prepaid shipping labels through partners like USPS or Evri, which can be printed at home or accessed via at drop-off points; sellers outside these regions arrange their own shipping methods. After generating the label in the app under "Sold Items," sellers attach it to the package, drop it off, and upload proof of shipment if required. Depop automatically provides tracking information to the buyer and sends notifications about shipment status, estimated delivery, and any updates. Sellers are responsible for ensuring timely dispatch, typically within 5 business days, to maintain positive ratings. Following a successful sale, payment is released to the seller's connected account (via Depop Payments with or ) after delivery confirmation, with applicable fees automatically deducted—such as payment processing charges for / sellers. If issues arise, such as non-delivery claims or item disputes, sellers access the Resolution Centre in the app to respond to buyer concerns, providing like or tracking details. Depop mediates unresolved disputes by reviewing both parties' submissions, potentially issuing refunds or protections based on their policies, emphasizing fair resolution to protect sellers who comply with guidelines.

Buying Process

Users discover items on Depop primarily through the app's search function, where they can enter keywords, brands, categories, colors, or hashtags to find listings. The search algorithm ranks results based on relevance to the query, including item descriptions, seller location, listing age, and popularity metrics like views and likes, while also incorporating user-specific factors such as past shopping habits. Filters allow refinement by price range, size, condition, and location to narrow down options. Additionally, personalized feeds on the homepage suggest items based on follows, likes, purchases, and behaviors of similar users, enhancing discovery through social and algorithmic curation. To purchase an item, buyers select "Buy Now" for immediate checkout or "Make an Offer" to propose a lower , which sellers can accept, counter, or reject; accepted offers are non-binding, giving buyers 24 hours to complete payment. Transactions occur securely in-app via Depop Payments (in supported countries) or , with buyers incurring a fee of up to 5% of the item plus a fixed amount of up to $1 or equivalent. Before buying, users can message sellers for details like measurements or additional photos. Depop's buyer protection automatically covers eligible purchases against non-delivery, damage, or significant discrepancies from the description, providing full refunds including shipping and fees upon successful disputes. Upon purchase, sellers receive payment and the buyer's shipping details, obligating them to ship the item promptly—typically within 2 business days for optimal reviews, though up to 5 days to maintain protection eligibility. Tracking numbers are shared in-app, allowing buyers to monitor delivery progress. For issues like non-receipt or faulty items, buyers must report within 30 days via in-app dispute; if a return is approved, the item must be shipped back to the seller within 7 days using a tracked method, after which a full refund is issued. Depop does not mandate returns for change of mind, focusing protection on verifiable problems.

Features and Functionality

Core Tools and Interface

Depop's is designed for intuitive navigation, featuring a personalized feed that curates recommended listings based on user interactions, size preferences, style, and past views, processing up to 180,000 daily items into tailored selections of around 600 options that update multiple times per day. This feed resembles scrolling experiences, allowing users to vertically browse content from followed accounts and algorithmic suggestions to discover items efficiently. Profiles offer options, including a short bio to describe the shop, name, country selection, and shop tags to highlight specialties like or . While direct shop links are not natively embedded, users often incorporate external references, such as Instagram handles, within the bio to drive traffic to additional platforms. The search functionality includes a prominent search bar with options for filters such as color, condition, category, and price to refine results and match buyer intent, ensuring listings appear only when relevant to applied criteria. Post-2023 enhancements have integrated AI-powered improvements, boosting search efficiency by an estimated 50% through better matching of high-quality inventory to user preferences via algorithms. Core tools support seamless transactions, with in-app messaging enabling direct communication between buyers and sellers for inquiries, negotiations, and offer discussions—all confined to the for . Sellers benefit from inventory features like Stock Keeping Units (SKUs), unique codes to organize and track high-volume stock, preventing overselling and streamlining operations. Additional utilities include AI-driven photo editing integrated via partnership with Photoroom, allowing sellers to remove backgrounds, adjust lighting, add drop shadows, and resize images directly in the listing flow for professional-quality visuals without external apps. In 2025, Depop introduced further enhancements, including the Outfits feature launched in , which enables users to style and plan outfits using items from the marketplace in a mood board-like for and . The also rolled out AI-powered generation using image recognition to accelerate listing creation. For , the app provides notifications for events like incoming offers, which expire after a set period and can only be sent domestically with one active per buyer. The app supports multiple languages, including English, , , and , and is available worldwide, though listings can incorporate other languages based on seller input. No native dark mode is implemented as of November 2025, though user requests for it persist in community feedback.

Social and Community Elements

Depop integrates social media-like functionalities to encourage user interaction and discovery within its marketplace. Users can follow individual sellers and shops to receive updates on new listings, sales, and styling inspirations, mirroring features on platforms like . This follow system helps build personal networks and exposes users to curated content from preferred creators. Additionally, users have the option to like and save items, allowing them to favorites for later reference or to create private collections that aid in outfit planning. To enhance visibility and trend participation, Depop supports the use of hashtags in listings and profiles, enabling users to tag items with descriptors like #DepopFinds to showcase unique discoveries and connect with like-minded shoppers. The platform actively promotes trends through its annual Trends Report, which highlights emerging styles; the 2025 report identifies “Contemporary Classics,” “Minimalist Renaissance,” “Retro Sportswear,” and “Indie Vanguard” as key themes, inspiring users to engage in hashtag-driven challenges and share their interpretations of these aesthetics. These elements facilitate organic social discovery, where listings gain traction through algorithmic boosts based on interactions like likes and shares. Community building on Depop revolves around , where sellers often include styling tips, outfit ideas, and personal stories in their listings to foster connections and educate buyers on . The platform collaborates with influencers, particularly on , to demonstrate secondhand styling and drive adoption among younger audiences through sponsored and case-study partnerships. Depop's Creators further empowers members to contribute to fashion initiatives, such as workshops and focused on circular practices. To maintain a positive , Depop enforces strict guidelines and content moderation policies, addressing issues like , , and prohibited items to protect user interactions. These social elements have significantly boosted engagement, with features like sharing listings to external platforms such as and amplifying reach beyond the app. Depop has organized community events to deepen connections, including a 2022 virtual thrifting integration with game, allowing users to explore and purchase secondhand items in a digital environment. Such initiatives, combined with influencer-led promotions, underscore Depop's emphasis on relational dynamics over pure transactions, contributing to its role as a vibrant hub for fashion enthusiasts.

User Base and Impact

Demographics and User Statistics

Depop maintains a global user base of approximately 43.5 million registered users as of . The majority of these users, around 80%, are concentrated in the and , with substantial engagement extending across . In terms of active participation, the platform supported 5 million active buyers and 2.5 million active sellers in , reflecting robust monthly engagement. Growth has been driven by app downloads, which continued to rise through , contributing to over $5 billion in total goods sold by the community to date; the platform adds up to 400,000 new listings daily. Demographically, Depop's users are predominantly young, with 90% under the age of 35 and the majority identifying as . The gender breakdown shows approximately 62% female users. The platform attracts a diverse ethnic representation and holds particular appeal to LGBTQ+ and creative communities, fostering self-expression through .

Cultural and Sustainability Influence

Depop has significantly popularized thrift culture among , transforming secondhand shopping into a trend through its media-like and emphasis on unique, affordable finds. The platform's appeal lies in its ability to replicate the excitement of in-person thrifting digitally, fostering a where users discover and share vintage and upcycled pieces that align with Gen Z's values of individuality and affordability. According to a 2025 Times analysis, Depop has captured the "energy" of thrift stores online, contributing to a surge in secondhand apparel interest among younger consumers, with the platform seeing a 12% lift among Gen Z from late 2024 to early 2025. In terms of fashion influence, Depop has played a key role in reviving and aesthetics, particularly driving the resurgence of -inspired trends from 2023 to 2025. Its annual trend reports highlight categories like retro , including 70s- tracksuits and windbreakers, alongside vamp revivals featuring utility tailoring and gothic elements, which have become top-selling items on the platform. These trends reflect and amplify broader cultural shifts toward nostalgic, adaptable styles, with and Y2K-inspired pieces dominating sales in 2025. Celebrity involvement has further boosted this cultural momentum; for instance, artists like and have sold personal wardrobe items on Depop, inspiring fans to emulate their sustainable, eclectic looks and integrating the platform into celebrity-driven narratives. On the sustainability front, Depop promotes practices by facilitating the resale of pre-owned clothing, which extends garment lifespans and reduces overall fashion waste. The platform has enabled over 100 million items to receive a since 2011, with recent data indicating that more than 3 in 5 secondhand purchases displace new buys, thereby preventing unnecessary production and diverting millions of garments from landfills annually. In 2024, Depop advanced its environmental efforts through expanded partnerships with shipping carriers to decarbonize logistics, continuing its commitment to offsetting 100% of Scope 1, 2, and 3 emissions—including every —since 2021, effectively supporting carbon-neutral shipping operations. These developments have contributed to a broader shift toward mindful consumption, encouraging users—predominantly Gen Z—to prioritize deliberate, secondhand purchases over impulses, as evidenced by 71% of users reporting they avoid buying new items by choosing secondhand. However, this evolution has prompted discussions on balancing trend-following with genuine .

Competitors and Market Position

Major Competitors

In the resale fashion market, Depop faces competition from several prominent platforms that cater to second-hand clothing and accessories, each with distinct regional focuses, user bases, and operational models. These rivals include , a Europe-centric app emphasizing ; , a U.S.-focused marketplace; and ThredUp, an automated specializing in women's . Emerging players like Grailed and Vestiaire Collective target niche segments such as menswear and luxury resale, respectively. Vinted, launched in 2009 and headquartered in Lithuania, operates primarily in Europe with expansions into North America and other regions, boasting over 105 million registered users as of 2025 and a focus on casual second-hand clothing, accessories, and household items through an intuitive mobile app. The platform differentiates itself by charging no fees to sellers, instead generating revenue through buyer protection fees, advertising, and premium shipping options, which contributed to €596 million in revenue in 2023 and projected growth in 2025. With monthly active users exceeding 75 million, Vinted emphasizes ease of use for peer-to-peer transactions in everyday fashion categories like dresses and jeans. Poshmark, founded in 2011 and based , serves as a platform with over 80 million registered users, primarily in , where it facilitates the buying and selling of fashion items through features like live "Posh Parties" for virtual shopping events. The app's community-driven model includes tools for sharing listings and building follower networks, generating approximately $350 million in revenue in 2024 via a 19.4% take rate on gross merchandise value. In January 2023, Poshmark was acquired by South Korean tech giant for $1.2 billion, enhancing its technological capabilities and global reach. ThredUp, established in 2009 and operating from , functions as an online with a focus on women's and children's apparel, using "clean-out bags" for users to mail in items for automated processing, authentication, and resale. The platform reported $260 million in revenue for full-year , up 1% from the prior year, driven by fees and partnerships with retailers for resale technology. ThredUp's model prioritizes through circular practices, handling inventory centrally to ensure in categories like and outerwear. Among emerging competitors, Grailed stands out as a specialized for menswear resale, launched in 2013 and catering to high-end, , and items with over 10 million users and 5 million listings. It operates on a basis similar to Depop but focuses exclusively on men's from brands like and . Vestiaire Collective, founded in 2009 in , targets luxury pre-owned with a global community of several million users, emphasizing authenticated designer pieces and projecting the resale market to reach $360 billion by 2030. The platform uses expert authentication and a value-oriented buying guide to appeal to premium buyers.

Depop's Differentiators

Depop distinguishes itself in the resale market through its social-first approach, which emphasizes an Instagram-like feed for discovery and interaction rather than traditional search-based navigation found on competitors like . This interface fosters higher user engagement via features such as follows, curated trends, and direct messaging for negotiations, enabling a community-driven experience that encourages creative exploration and storytelling in listings. For instance, recent additions like the allow users to virtually style items from the marketplace, promoting fashion inspiration and social sharing over utilitarian browsing. The platform's strong appeal to Gen Z users sets it apart from more generalist or older-audience-focused rivals, with 58% of its sellers aged 18-24 leveraging integrations like for authentic, youthful listings that prioritize personal narratives and vintage aesthetics. Unlike the straightforward, efficiency-oriented model of platforms such as ThredUp, Depop's emphasis on creative expression and community vibes has driven a 12% lift among Gen Z from late 2024 to early 2025, solidifying its role as the "resale home" for this demographic. Following its acquisition by for $1.6 billion, Depop has benefited from synergies including expanded global reach and cross-shopping opportunities, with the share of sales from overlapping Etsy-Depop users rising to 41% in from 31% in 2019. This integration enhances personalization through Etsy's data-driven tools and supports improved logistics via the parent company's international infrastructure, providing an edge over standalone competitors like in scaling operations and buyer experiences. In terms of market position, Depop holds a leading role in the youth resale segment, with sales surging 54% year-over-year in Q2 2025, outpacing other online resale platforms and contributing to its status as a dominant player among Gen Z shoppers who favor secondhand options at a 54% preference rate. This rapid growth, fueled by social features, underscores Depop's faster expansion in community-oriented resale compared to search-heavy alternatives.

Criticism and Challenges

Scams and Safety Issues

Depop, like other online marketplaces, has faced various scams that undermine user trust and safety. Common fraudulent activities include buyers filing false "item not received" claims after purchase, often to exploit refund policies through Depop or payment processors like . Another prevalent scam involves scammers requesting off-platform payments, such as via or direct bank transfers, to bypass Depop's protections and avoid . Counterfeit or fake listings, where sellers post misleading images of high-value items like to lure buyers, have also been reported frequently. In 2025, impersonation scams targeting sellers escalated, with fraudsters contacting users via Depop direct messages or to pose as interested buyers, leading to requests for personal details or . Cyber support IDCARE documented over 30 such cases since July 1, 2025, primarily affecting users under 25 and resulting in financial losses through or unauthorized access. attempts via direct messages (), often involving fake account suspension notices or urgent payment demands, have prompted numerous user reports and subsequent account lockouts to prevent further harm. To mitigate these risks, Depop enforces buyer and seller protection policies, covering eligible disputes for non-delivery, damaged items, or , with refunds issued directly from the platform's funds if criteria are met. All transactions must occur through mandatory in-app payments to ensure security and eligibility for protections, prohibiting external methods that expose users to . The platform issues verified badges—blue ticks on profiles—to top sellers, brands, and public figures after , signaling and encouraging safer interactions. In response to rising incidents, Depop has implemented user education through help center resources on recognizing and scams, alongside internal cybersecurity training programs including phishing simulations to bolster platform moderation.

Ethical and Environmental Concerns

Depop has faced ethical scrutiny for promoting fast-trend resale, which critics argue fosters overbuying and rather than genuine . A 2025 analysis highlighted how the platform's emphasis on , trend-driven listings transforms secondhand into a cycle of impulsive purchases, akin to fast fashion's disposability, where users buy items to chase fleeting styles only to resell them soon after. This dynamic is said to undermine the original intent of resale as a mindful , instead encouraging excessive among younger demographics. Another ethical concern involves the persistence of goods on the platform, despite Depop's explicit bans on such items. A survey of secondhand users found that 57% of Depop buyers had been scammed, with products cited as a common issue proliferating due to limited verification tools for sellers. Although the company enforces policies against violations and removes offending listings, the prevalence of counterfeits raises questions about authenticity guarantees and in sales. Environmentally, while Depop's resale model has been credited with reducing waste by displacing new purchases— with research showing over 60% of transactions preventing the acquisition of brand-new items—debates persist over its role in perpetuating overconsumption through viral trends. Critics contend that the app's algorithm-fueled promotion of trendy, fast-changing styles incentivizes users to acquire more clothing overall, including new fast-fashion pieces sourced for resale, thereby offsetting potential waste reductions. Depop's 2023 Net Zero commitment, targeting a 90% reduction in absolute Scope 1 and 2 emissions and 97% intensity reduction in Scope 3 emissions by 2040, has drawn attention to shipping-related emissions, which fall under Scope 3 and constitute a significant portion of the platform's environmental footprint in the broader fashion sector. Industry analyses note that such pledges often underaddress Scope 3 challenges like global logistics, where fashion platforms struggle to mitigate indirect emissions from user-driven deliveries. In response, Depop has introduced initiatives to bolster sustainable practices, including partnerships with organizations like Eco Enclose to provide sellers with affordable, recycled packaging options aimed at cutting shipping emissions. The company continues to offset its quantified 1, 2, and 3 emissions since 2021 and reports progress toward zero-waste operations by 2025, though these efforts face ongoing evaluation for their effectiveness in countering greenwashing accusations common in the resale industry.

References

  1. [1]
    About Depop
    Depop is a circular fashion marketplace where anyone can buy, sell and discover desirable, affordable secondhand fashion. Since Depop was founded in 2011, ...
  2. [2]
    Etsy acquires London-based community-powered marketplace app ...
    Jun 2, 2021 · The company, founded by Simon Beckerman in 2011, is headquartered in London with offices in Manchester, New York, Los Angeles and Sydney.Missing: sources | Show results with:sources
  3. [3]
    Etsy to acquire global fashion resale marketplace Depop
    Jun 2, 2021 · Etsy to acquire global fashion resale marketplace Depop ; Shares our two-sided marketplace business model: Depop is a peer-to-peer marketplace ...Missing: history ownership
  4. [4]
    Facts and figures | Depop Newsroom
    Approx. 43.5Mregistered users · Over 49Mitems for sale on Depop · Up to 400,000new listings every day · Over $5 Billionof goods sold by the Depop community to date.
  5. [5]
    Progress against our Impact Goals: Year 1 update - Depop newsroom
    Sep 3, 2024 · Depop is on a mission to make fashion circular. And impact is at the heart of what we do, and how we operate. Our community helps extend the ...
  6. [6]
    Introducing our new Impact Goals for 2023 and beyond
    Jul 18, 2023 · In 2021 we launched our first set of commitments aimed at reducing Depop's environmental impact, promoting diversity and equity throughout the ...Missing: sources | Show results with:sources
  7. [7]
    Depop Gen Z Report: Introduction
    Preface. Depop is a community-powered marketplace app to buy and sell unique fashion. Our platform has been shaped by the belief that listening to our ...Missing: sources | Show results with:sources
  8. [8]
    Depop Revenue and Usage Statistics (2025) - Business of Apps
    Depop reached 45 million registered users in 2024. It added 13 million users in 2020. Depop registered users 2018 to 2024 (mm). Year, Users ...
  9. [9]
    Simon Beckerman & Maria Raga | BoF 500 - The Business of Fashion
    Originally born in Italy, Beckerman founded Depop in 2011, the second of his business ventures after starting a glasses brand with his brother in 2006, and Pig ...
  10. [10]
    Losing Depop to US ownership makes the British tech sector look ...
    Jun 6, 2021 · London-based Depop's acquisition by Brooklyn-based Etsy for $1.6bn (£1.1bn) last week came just days after Oxford-based WaveOptics, a maker ...
  11. [11]
    In conversation with | Depop founder Simon Beckerman
    Jan 14, 2015 · Artefact sat down with Depop founder, Simon Beckerman, in his Shoreditch office to talk Italian inspiration, the app's stylistic image and global goals.
  12. [12]
    How Depop is Leveraging Collaborations to Grow Their Community
    Jun 26, 2018 · Started as a place for PIG readers to buy what they were seeing inside the magazine, Beckerman wanted to create a place they could sell their ...Missing: initial | Show results with:initial
  13. [13]
    “Seapunk or ghetto goth... the mindset is the same” An interview with ...
    Feb 27, 2019 · Depop is a mobile peer-to-peer shopping app, founded by Simon Beckerman in 2011. Beckerman had founded PIG, a quarterly magazine dedicated to discovering new ...Missing: history | Show results with:history
  14. [14]
    How Depop Captured the Heart of Gen Z - The New York Times
    in the second quarter of 2025, sales were up 54 percent year-over-year in the United ...
  15. [15]
    Depop Takes Its Social Shopping App To Android After 200K ...
    Feb 11, 2014 · Depop launched its pocket m-commerce offering on iOS in April last year, and says it's racked up 200,000 downloads since then (it's not breaking ...
  16. [16]
    Depop - buy, sell, discover unique fashion
    Download the Depop app. QR code to download the Depop app. List faster, track your orders, and never miss a beat. On iOS and Android. X Instagram TikTok ...Depop newsroom · Log in · Sign up or log in · Men's Clothing
  17. [17]
    How Does Depop Work?
    Apr 4, 2025 · A Quick Guide to Buying and Selling. Depop is the fashion marketplace app for everyone, from trendsetters and vintage lovers to everyday style- ...Missing: mobile | Show results with:mobile
  18. [18]
    What Is Depop? the Online Clothing Marketplace, Explained
    Jan 8, 2021 · Depop is an online marketplace platform designed to allow people to sell clothes and other items remotely.
  19. [19]
    How to list an item - Depop Help Centre
    Add up to four photos and one video · Describe your item, using up to five hashtags and up to two brand hashtags · Add the correct category, shipping price and ...
  20. [20]
    Connecting your PayPal account - Depop Help Centre
    Open the app · Tap My Depop, then Settings in the top-right corner · Scroll down and select Preferences, then PayPal to connect or disconnect your PayPal account ...
  21. [21]
    What is Depop Payments?
    It lets you accept payments from buyers through Apple Pay, Google Pay, Klarna, and credit and debit cards. Depop Payments is a requirement for sellers in the US ...
  22. [22]
    Depop's Top Sellers Reveal 5 Ways to Be Successful on the App
    Sep 12, 2021 · It's been described as a hybrid of Instagram and eBay, and counts Poshmark and ThredUp among competitors. ... model, 22-year-old Sydny Boney told ...
  23. [23]
    Social peer-to-peer marketplace: Depop | Ellen MacArthur Foundation
    Nov 23, 2021 · Depop is a global peer-to-peer marketplace where users can buy, sell and discover unique items. Originally designed as a social network for creatives.
  24. [24]
    How Depop went from niche app to making secondhand clothing cool
    Dec 6, 2018 · Founded in 2011, Depop was one of the first apps that brought buyers ... Depop now has offices in London, Los Angeles, New York and ...
  25. [25]
    Rosso's Red Circle Investments and Luca Marzotto invest in Depop ...
    Oct 18, 2013 · Depop, a social shopping app through which anyone can buy and sell desirable goods, has closed a seed funding round of $1 million.
  26. [26]
    Hugo Boss board member backs social shopping app Depop
    Oct 16, 2013 · A $1 million seed funding round for British business Depop has been led by Red Circle Investments alongside Hugo Boss board member Luca Marzotto ...Missing: early | Show results with:early<|control11|><|separator|>
  27. [27]
    London retail startup Depop raises £5.3m for US expansion - WIRED
    Jan 30, 2015 · Founded in London in 2011, Depop launched as a free app for iOS in 2013 and on Android in 2014. CEO Runar Reistrup said that the new ...
  28. [28]
    Depop Raises $8M Funding Round - FinSMEs
    Jan 30, 2015 · Depop, a UK-based social shopping app, raised an $8m (£5m) funding round. Backers included Balderton Capital and Holtzbrinck Ventures.Missing: early | Show results with:early
  29. [29]
    'Everyone I know buys vintage': the Depop sellers shaking up fashion
    Oct 20, 2018 · Founded in 2011, Depop now has 10m users, most of whom are in the UK, and takes more than £300m ($400m) a year in sales, a figure that has ...
  30. [30]
    How Depop is catering to Gen Z and millennials to get an edge over ...
    Jun 14, 2018 · “Our brick-and-mortar effort is very much linked to our other purpose, which is to empower people, especially creative people,” Raga said. “The ...Missing: background | Show results with:background
  31. [31]
    It's part-eBay, part-Instagram, but is Depop safe for your teenagers?
    Jun 3, 2017 · When it started out, Depop had its own payment wallet but has since moved to a PayPal-based payments system to improve security. “Our team works ...
  32. [32]
    Fashion resale brands have lasting power beyond 2020 pandemic ...
    Sep 7, 2021 · Meanwhile, Depop's gross merchandise sales and revenue more than doubled in 2020, to about $650 million and $70 million, respectively. London- ...Missing: 100%
  33. [33]
    Etsy is buying fashion resale app Depop for $1.62 billion - CNBC
    Jun 2, 2021 · Etsy is buying secondhand fashion app Depop for $1.62 billion in a deal primarily consisting of cash. Founded in 2011, Depop has attracted ...Missing: details | Show results with:details
  34. [34]
    Etsy completes acquisition of Depop, the global fashion resale ...
    Jul 13, 2021 · The completion of its previously-announced acquisition of Depop for approximately $1.625 billion consisting of primarily cash and subject to certain ...
  35. [35]
    With Depop acquisition, Etsy is building a 'house of brands'
    Jun 3, 2021 · This week, Etsy announced that it acquired Depop, a clothing resale app for $1.6 billion. That announcement comes nearly two years after Etsy ...
  36. [36]
    Etsy courts Gen-Z with $1.6 bln deal for fashion reseller Depop
    Jun 2, 2021 · Etsy Inc (ETSY.O) said on Wednesday it would buy Generation-Z focused fashion resale company Depop for $1.63 billion, seeking to attract younger shoppers.
  37. [37]
    Etsy targets Gen Z shoppers with $1.6 billion Depop acquisition
    Jun 2, 2021 · The $1.6 billion acquisition lets Etsy access Depop's young and growing userbase. Etsy says more than 90 percent of Depop's users are under 26.Missing: rationale | Show results with:rationale
  38. [38]
    Maria Raga Stepping Down as Depop's Chief Executive Officer
    Jul 20, 2022 · Maria Raga, Depop's current CEO, has resigned to pursue personal ventures, but will remain with Depop in an advisory capacity until September 30 ...Missing: standalone departure
  39. [39]
    Depop removes selling fees in the United States, evolves fee structure
    Jul 15, 2024 · The marketplace fee will apply from July 18th 2024 and will be up to 5% of the item purchase price, plus a fixed amount of up to $1, excluding ...
  40. [40]
    Seller fees and charges - Depop Help Centre
    Sellers outside of the United Kingdom/ United States will pay a payment processing fee via Paypal. Paypal's fee may vary depending on your location and PayPal ...
  41. [41]
    Boosted Listings Policy - Depop Help Centre
    Boosted Listings is our in-platform advertising service which enables you to promote or “boost” your listings on Depop. ... You can learn more about fees and ...
  42. [42]
    Depop Fees Explained: A Complete Breakdown for Sellers
    Aug 4, 2025 · US & UK Sellers: You pay no Depop selling fees, but you are responsible for a payment processing fee on each transaction (3.3% + $0.45 in the US ...
  43. [43]
    How Depop Makes Money: A Look Inside Their Business Model - Finty
    Platform fees. Depop charges a flat rate of 10% on the total selling price, inclusive of shipping costs on every successful sale through the platform.What does Depop do? · How Depop makes money
  44. [44]
    Depop still loss-making but revenue surges - FashionNetwork USA
    Oct 7, 2025 · Depop. Revenue leapt 42% to £101.6 million last year and the operating loss narrowed from £49.1 million in 2023 to £42 million this time.Missing: 10 2018 30 2020 countries
  45. [45]
    Selling on Depop
    Listing your items. To increase your chances of selling: Include a clear item description, accurate brand names and photos that accurately represent your item ...<|separator|>
  46. [46]
    Tips for describing your item - Depop Help Centre
    Keep it short and to the point. Only include relevant words, hashtags, brands, and tags. We automatically generate tags and keywords to add to your listing, so ...
  47. [47]
    How to ship - US - Depop Help Centre
    Here's everything you need to know about shipping it. Remember, most sellers ship within 2 days, so ship as soon as you can to increase your chances of ...Get Your Shipping Label · If You Use Depop Shipping... · If Your Shipping Method Is...Missing: global | Show results with:global
  48. [48]
    What is the Resolution Centre? - Depop Help Centre
    The Resolution Centre helps buyers and sellers resolve certain issues that may arise on Depop. Here, you can: Report an issue with a purchase ...
  49. [49]
    How Depop ranks search results and recommends listings
    Depop uses a search algorithm and recommendation systems to offer you a personalised experience and help you to discover items that you'll love.
  50. [50]
    Make Offer - Depop Help Centre
    How it works · Tap the Make offer button on the listing to let the seller know the price you're willing to pay · The seller has 24 hours to accept, decline, or ...
  51. [51]
    Depop Protection for buyers
    Your full purchase price (including shipping, fees and any applicable taxes/duties) is protected automatically if you qualify for Depop Protection.
  52. [52]
    What happens after I make a purchase? - Depop Help Centre
    When you buy on Depop, we'll send your seller your payment and shipping details, so they can ship your purchase. What happens next?
  53. [53]
    How do I get a refund? - Depop Help Centre
    If you want a refund for an item you haven't received or is significantly not as described you need to start a dispute either through Depop or PayPal.
  54. [54]
    My item is not as described - Depop Help Centre
    If we need you to return the item for a refund: · Send it back to the seller within 7 days of arranging the return with us · Use a tracked shipping method, and ...
  55. [55]
    Depop Product Release: Revolutionizing resale through AI
    Jan 31, 2025 · The system leverages image recognition to automatically generate descriptions and recommend attributes based on uploaded images.Missing: 2024 | Show results with:2024<|separator|>
  56. [56]
    How do I edit my account details? - Depop Help Centre
    Under My Account, choose Edit my profile. In the About me section, you can add or change: Name; Country; A short bio to explain your shop; Your ...
  57. [57]
    How can I improve the search ranking of my items?
    In this article, we detail the top frequently asked questions in relation to Depop's search algorithm, and how it works.
  58. [58]
    Inside the Depop turnaround | Vogue
    Jun 3, 2024 · For a decade after its launch in 2011, Depop emerged as one of resale's most prominent success stories. ... UK-based sellers Campervan Vintage (@ ...<|control11|><|separator|>
  59. [59]
    How to use SKUs on Depop
    What is a SKU? A Stock Keeping Unit (SKU) is a code you create to organize and track your stock. Using SKUs can be useful if you: Sell in high volumes ...
  60. [60]
    Depop Partners with Photoroom to Bring AI-Powered Photo Editing ...
    Jun 25, 2025 · With this integration, Depop sellers can now leverage AI to level up their product image quality and listings - without ever leaving the app.Missing: messaging negotiations inventory management
  61. [61]
    Send Offer - Depop Help Centre
    Offers can only be sent to buyers within your country, and you can only have one active offer per buyer. Once sent, offers can't be edited until they expire.
  62. [62]
    Depop Marketing Strategy
    Sep 26, 2025 · Moreover, the platform has integrated social features that enhance user engagement. The ability to follow other users, share listings, and send ...
  63. [63]
    Privacy Policy - Depop Help Centre
    View, like, save, search for or comment on an item, add an item to your bag or communicate with other users. Sign up to our marketing emails and push ...
  64. [64]
    Depop debuts first-ever Trends Report
    Dec 5, 2023 · For 2024, Depop is predicting Sleaze Academia, Lazy Luxe, Post Romance and Sports Quest will be the most popular trend categories on Depop - and around the ...
  65. [65]
    What's Trending on Depop in 2025? Includes the ... - Vendoo's Blog
    Feb 28, 2025 · Best Depop Hashtags in 2025​​ Using the right hashtags is the key to Depop. Here are some more trending hashtags for 2025: #whimsygoth. #corpcore.
  66. [66]
    Case Studies of Instagram Influencers in Depop - ResearchGate
    Sep 26, 2023 · This chapter aims to identify best practices that social media influencers on Instagram could use to persuade their followers to shop for secondhand fashion on ...
  67. [67]
    Welcome to Depop Creators
    Jun 5, 2023 · Depop Creators invites all members of the Depop community to become agents of change and make a positive impact on the world of fashion.Missing: building user- generated tips influencer collaborations live moderation
  68. [68]
    Content Moderation at Depop
    Community Guidelines · Dropshipping Policy · Electronics Policy · Graphic and Violent imagery Policy · Hate Speech and Discrimination Policy · Intellectual ...
  69. [69]
    Depop Shop Share: Depop Promotion using Social Media - OneShop
    Jan 22, 2022 · Shop Share is Depop's tool that lets sellers promote their Depop listings to social media platforms such as Youtube, Facebook, Pinterest, Twitter, and most ...
  70. [70]
    depop.com Traffic Analytics, Ranking & Audience [October 2025]
    depop.com's audience is 36.87% male and 63.13% female. The largest age group of visitors are 25 - 34 year olds.
  71. [71]
    Depop Launched a New Campaign Highlighting LGBTQIA+ ...
    Oct 11, 2019 · Depop launched a new campaign highlighting LGBTQIA+ creatives in Texas. The resale app is letting young people in the South start their own clothing ventures.
  72. [72]
    How the Depop generation thinks | Vogue
    May 31, 2021 · A 2020 Hulu study found 75 per cent of Gen Z respondents rejected easy categorisation of their race, gender or sexuality, while 60 per cent felt ...
  73. [73]
    Gen Z's fascination with secondhand apparel: Depop sees large ...
    May 30, 2025 · From Q4 2024 to Q1 2025, the secondhand apparel marketplace Depop experienced a +12.0% brand equity lift among Gen Z adults.<|separator|>
  74. [74]
    Depop Unveils 2025 Fashion Trends Report: "The New ...
    Dec 11, 2024 · This year's report reveals four key fashion themes—“Contemporary Classics,” “Minimalist Renaissance,” “Retro Sportswear,” and “Indie Vanguard ...Missing: revivals 2023-2025
  75. [75]
    Past Forward: The Fashion Trends Defining Fall/Winter 25 - Depop
    Oct 30, 2025 · We're dressing for drama - a 90s vamp revival shaped by utility tailoring and gothic romance. Think structured trenches, gold-trimmed ...Heritage Woods · Romanticized Sports · Sleaze PopMissing: 2023-2025 | Show results with:2023-2025
  76. [76]
    Best Celebrity Depop Accounts 2021 - Grazia Daily
    Jun 3, 2021 · SHOP: The Celebrities On Depop · Olivia Rodrigo · Lily Allen · Emily Ratajkowski · Chiara Ferragni · Leandra Medine · Georgia Toffolo · Louise Thompson.
  77. [77]
    Impact | Depop Newsroom
    Our Impact Goals, for 2023 and beyond, focus on the issues that matter most to our community, and where we can make the biggest impact. We've committed to ...
  78. [78]
    Driving Change Together: Standardizing Circular Fashion ...
    Aug 5, 2025 · With 92 million tonnes of textile waste ending up in landfill each year*, Depop's ambition as a resale platform is to keep existing garments in ...
  79. [79]
    Vinted Revenue and Usage Statistics (2025) - Business of Apps
    Vinted generated €596 million in revenue in 2023, up from €370 million the year before · There were 105 million registered users of Vinted in 2023 · Vinted was ...Missing: features | Show results with:features
  80. [80]
    How Does Poshmark Make Money? [2025 Deep Dive] - SimiCart
    Jun 8, 2025 · Total Revenue: ~$350 million · Gross Merchandise Value (GMV): ~$1.8 billion · Take Rate: ~19.4% (revenue as percentage of GMV) · Active Buyers: 7.9 ...Missing: statistics | Show results with:statistics
  81. [81]
    ThredUp Announces First Quarter 2025 Results
    May 5, 2025 · Revenue: Revenue totaled $71.3 million, an increase of 10% year-over-year. · Gross Profit and Gross Margin: Gross profit totaled $56.4 million, ...
  82. [82]
    How Does Vinted Make Money? The Hidden Truth Behind Their ...
    Jul 2, 2025 · Vinted's success speaks volumes - they've grown to over 105 million users across more than 20 countries with a €5 billion valuation in 2024. The ...
  83. [83]
    Vinted : Out With the New, in With the Old! | Supply Chain Outlook
    Oct 7, 2025 · Vinted has made a name for itself as an easy-to-use app where users can buy and sell second-hand clothing, household items, gadgets, ...
  84. [84]
    How much do people earn on Vinted in 2025? Facts, figures, and ...
    Jan 9, 2025 · Vinted is active in over 20 countries, with a monthly user base exceeding 75 million people. · The average user sells 5 to 15 items per month.Missing: features | Show results with:features
  85. [85]
    Poshmark Listing Optimization: 7 Steps to Boost Sales [2025]
    Aug 28, 2025 · With over 80 million active users and millions of listings added daily, standing out on Poshmark requires more than just posting photos and ...<|separator|>
  86. [86]
    What is happening with Poshmark? Here is what happened ... - Reddit
    Oct 23, 2025 · Acquisition by Naver In October 2022, Naver announced it would acquire Poshmark for $1.2 billion, with the deal finalized in January 2023. ...I collected sales data from over 200,000 Poshmark sellers ... - RedditSuccessful sellers in the start of 2025 : r/poshmark - RedditMore results from www.reddit.com
  87. [87]
    [PDF] 2024 Impact Report - Investor Relations | ThredUp Inc.
    compares the environmental impact of ThredUp's circular business model with a more traditional, linear business model to definitively answer the question, "What ...
  88. [88]
    ThredUp Announces Fourth Quarter and Full Year 2024 Results
    Mar 3, 2025 · ThredUp Announces Fourth Quarter and Full Year 2024 Results · Quarterly revenue of $67.3 million, representing an increase of 9% year-over-year.
  89. [89]
    ThredUp (TDUP) Q2 Revenue Jumps 16% - The Globe and Mail
    Aug 4, 2025 · Its business model is based on facilitating secondhand transactions, charging service fees, and supporting partner retailers with technology ...<|separator|>
  90. [90]
    The Grailed Platform: A Comprehensive Overview - Raena AI
    Grailed is a menswear marketplace launched in 2013, focused on high-end and niche designers, with over 10 million users and 5 million listings. It also has a ...
  91. [91]
    Online Marketplace to Buy Fashion - Grailed
    Grailed is the one-stop destination for buying, selling and exploring menswear and womenswear. The Best Selection, at the Best Prices.
  92. [92]
    New Report from BCG and Vestiaire Collective Reveals Global ...
    Oct 9, 2025 · Secondhand fashion and luxury is gaining ground fast, with the global resale market expected to hit up to $360 billion by 2030. · Growing 10% ...
  93. [93]
    Vestiaire Collective | Department of Economic and Social Affairs
    Oct 30, 2024 · In 2009, Vestiaire Collective had 4,000 users; today, the community numbers several million users worldwide. Since 2009, 12 million items ...
  94. [94]
    Vestiaire launches value-oriented resale buying guide - Fashion Dive
    Apr 16, 2025 · Vestiaire Collective has launched its inaugural resale buying guide which focuses on a product's resale value growth.
  95. [95]
    The Top 7 Best Online Thrift Stores to Shop in 2025
    May 8, 2025 · Depop's social feed-style interface encourages discovery and interaction, while its messaging feature facilitates direct negotiation between ...
  96. [96]
    Poshmark vs Depop vs Mercari: How to make the most money with ...
    May 27, 2024 · Due to the nature of Depop and Mercari as low social engagement platforms, there's no need for automation tools on these platforms, however, if ...
  97. [97]
    Depop Launches Outfits
    Sep 24, 2025 · Your Style, Your Way Use Outfits to plan the perfect look for festivals, holidays, events, or everyday inspiration and: Eliminate outfit ...Missing: virtual shows 2022-2024
  98. [98]
    Best Apps to Sell Clothes in 2025: 68% More Sales (Data-Tested)
    Sep 30, 2025 · Depop captures 58% of sellers aged 18-24 through TikTok and Instagram integrations. Its "Offer" button drives 73% of sales with average ...
  99. [99]
    Why Etsy dropped $1.6 billion on Depop - Vox
    Jun 2, 2021 · On Wednesday, the shopping site Etsy announced it was buying Depop for $1.625 billion in a mostly cash deal. Depop, a secondhand shopping ...
  100. [100]
    Cross-shopping between Etsy and Depop increased ahead of ...
    Sep 7, 2021 · Etsy's acquisition of Depop is reportedly part of its strategy to reach Gen Z and millennial consumers. Shortly after the Depop acquisition, ...Missing: developments | Show results with:developments
  101. [101]
    Etsy's $1.6bn Depop deal taps Gen Z shoppers - Just Style
    Jun 4, 2021 · Etsy's $1.6bn Depop deal taps Gen Z shoppers. The acquisition of the fashion resale app will extend Etsy's apparel sales and global focus.
  102. [102]
    Depop launches biggest US push yet as resale demand surges
    Sep 4, 2025 · Rising tide lifts all boats: With secondhand apparel retail sales expected to reach $256 billion this year, the time is right for Depop—and its ...
  103. [103]
    Gen Z pave the way for resale fashion going mainstream in the US
    Sep 29, 2025 · The report's data, based on a survey of 1,500 US adults, found that 54 percent of Gen Z shoppers prefer secondhand options when available, which ...
  104. [104]
    Depop Scams: Beware of These Common Ones as a Seller
    Aug 1, 2025 · Yes. Sellers may face scams like buyers filing false “item not received” claims, asking for off-app payments, or using stolen payment methods.Missing: 2023-2025: DMs
  105. [105]
    https://fashionunited.com/news/fashion/gen-z-pave-the-way-for-resale-fashion-going-mainstream-in-the-us/2025092968462
  106. [106]
    Is Depop safe? What buyers and sellers should know - Cybernews
    Oct 16, 2025 · Common scams on Depop · Off-platform payment/“outside the app” requests · Fake or misleading listings/images · Bait and switch · Seller never ships.
  107. [107]
    Scammers targeting Depop sellers on social media with increase in ...
    Aug 22, 2025 · Since July 1 cyber support service IDCARE has received more than 30 reports of people being scammed after being initially contacted via Depop.
  108. [108]
    I've received a suspicious email claiming to be from Depop
    Someone is asking me to share personal information on Depop. Depop will never request personal information or account details outside of our app, depop.com, or ...
  109. [109]
    What does the blue tick mean? - Depop Help Centre
    A verified badge is the small blue tick you may see on a user's profile image. We give these badges to Top Sellers, brands, celebrities and public figures.Missing: create | Show results with:create
  110. [110]
    https://depophelp.zendesk.com/hc/en-gb/articles/360048480773-I-received-a-suspicious-message-or-a-suspicious-email-claiming-to-be-Depop
  111. [111]
    Depop made sustainable shopping consumerist - The Tufts Daily
    Sep 18, 2025 · On Depop, deciding what to buy or sell is influenced as much by fleeting trends as by ethical considerations. The platform isn't a simple ...
  112. [112]
    Fraud rife on secondhand marketplaces Depop, Preloved, and Shpock
    May 9, 2024 · Survey of 1,300 buyers found 32% scammed on secondhand marketplace in two years, highlighting scale of APP fraud.
  113. [113]
    Depop's climate actions
    Jun 19, 2023 · We are helping sellers reduce emissions from the packaging they use to ship orders, through both reused packaging and more sustainable options.Net Zero · What Is Carbon Offsetting · 2022 Carbon Offset ProjectsMissing: 2024 | Show results with:2024
  114. [114]
    Despite climate pledges, fashion brands 'way off track' on cutting ...
    Jul 31, 2023 · Some 96% of the total emissions of the fashion brands are in Scope 3, which occurs in the industry's supply chain, and in their products' use ...Missing: Depop 2024
  115. [115]
    [PDF] Introducing our new Impact Goals for 2023 and beyond
    Depop helps to keep clothing in use for longer - making it easier for our community to extend the life of their clothes and to find alternatives to buying new.