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Impulse

''Impulse'' may refer to:
  • In [[physics]], the change in momentum of an object due to a force acting over time (see [[#Physics|Physics]])
  • In [[engineering]] and [[signal processing]], an impulse signal or response in system analysis (see [[#Engineering and signal processing|Engineering and signal processing]])
  • In [[behavioral sciences]], a sudden urge or the ability to control such urges (see [[#Behavioral sciences|Behavioral sciences]])
  • In [[arts and entertainment]], various works titled ''Impulse'', such as films, books, or music (see [[#Arts and entertainment|Arts and entertainment]])
  • In [[business]], impulse purchasing or brand names (see [[#Business and commerce|Business and commerce]])
  • Other uses, including in [[biology]] and [[computing]] (see [[#Other uses|Other uses]])

Physics

Definition

In classical mechanics, the term "impulse" originates from Isaac Newton's Philosophiæ Naturalis Principia Mathematica (1687), where it described the instantaneous action of a producing an abrupt change in a body's motion, particularly during impacts or collisions. Impulse refers to the product of an average and the time interval over which that force acts, embodying the overall "kick" or jolt imparted to an object that modifies its . In the (), impulse is measured in newton-seconds (N·s), a unit dimensionally equivalent to per second (kg·m/s). As a , impulse possesses both magnitude and direction, aligning with the direction of the responsible for the change. This vectorial property underscores its role in determining the directional alteration in an object's linear .

Mathematical formulation

In physics, the impulse \mathbf{J} imparted by a force \mathbf{F}(t) acting over a finite time interval from t_1 to t_2 is given by the integral \mathbf{J} = \int_{t_1}^{t_2} \mathbf{F}(t) \, dt. This expression captures the total effect of a time-varying force on an object. For the special case of a constant force \mathbf{F}, the impulse reduces to the product \mathbf{J} = \mathbf{F} \Delta t, where \Delta t = t_2 - t_1 is the duration of the force application. In practice, when the force varies, an approximation using the average force \mathbf{F}_\text{avg} over the interval yields \mathbf{J} \approx \mathbf{F}_\text{avg} \Delta t, where \mathbf{F}_\text{avg} is defined such that it produces the same total impulse as the actual varying force. The connection to momentum arises from Newton's second law of motion, originally formulated as \mathbf{F} = \frac{d\mathbf{p}}{dt}, where \mathbf{p} = m\mathbf{v} is the linear , m is the (assumed ), and \mathbf{v} is the . Integrating both sides with respect to time from t_1 to t_2 gives \int_{t_1}^{t_2} \mathbf{F}(t) \, dt = \int_{t_1}^{t_2} \frac{d\mathbf{p}}{dt} \, dt = \mathbf{p}(t_2) - \mathbf{p}(t_1) = \Delta \mathbf{p}. Thus, \mathbf{J} = \Delta \mathbf{p}, establishing impulse as the change in caused by the force. Graphically, the impulse corresponds to the area under the curve of the force-time graph, where the \int_{t_1}^{t_2} F(t) \, dt (for the in one ) quantifies this area directly.

Applications

In physics, the concept of impulse is widely applied in analyzing collisions, where it quantifies the change in experienced by objects during interactions. In collisions, both and are conserved, allowing impulse to predict post-collision velocities without energy loss, as seen in the rebound of a steel ball from a hard surface. In contrast, inelastic collisions involve partial or total loss of to deformation or heat, yet impulse still governs the total change; for instance, in a car crash, the impulse delivered to the determines the extent of reduction through transfer to the impacted structure. Sports provide practical examples of impulse in action, particularly in ball games where short-duration forces alter projectile trajectories. When a strikes a , the impulse—equal to the change in the ball's —directly determines the ball's exit speed, for example, a 0.145 kg ball changing from an incoming of about 40 m/s to an outgoing of about 49 m/s (opposite direction), resulting in an impulse of approximately Ns. This principle extends to similar impacts in or , where optimizing or design maximizes impulse delivery for greater distance. In rocket propulsion, impulse manifests as thrust impulses that propel the vehicle by ejecting exhaust gases, changing the rocket's in accordance with principles. Each brief phase delivers an impulse proportional to the exhaust and , enabling controlled in space where no external medium is present. Safety engineering leverages impulse to mitigate risks in collisions by extending the duration over which changes occur, thereby reducing peak s. Airbags in vehicles exemplify this: during a , they inflate to prolong the deceleration time from milliseconds to about 0.1 seconds, halving the average on occupants since impulse J equals the constant change in Δp, so F = J / Δt decreases as Δt increases. This design reduces the risk of severe by limiting exposure below thresholds. In isolated systems, where no external forces act, conservation laws dictate that the total impulse is zero, ensuring the system's overall remains constant. Internal impulses between components, such as colliding particles, cancel pairwise via Newton's third law, preserving the net despite individual changes. This principle underpins analyses of closed mechanical interactions, from planetary orbits to subatomic collisions.

Engineering and signal processing

Impulse signal

In engineering and signal processing, the impulse signal is modeled using the Dirac delta function, denoted \delta(t), which serves as an idealized representation of an instantaneous input. This function is zero everywhere except at t = 0, where it is infinite, while satisfying the normalization condition \int_{-\infty}^{\infty} \delta(t) \, dt = 1, ensuring a unit area under the curve. It is commonly referred to as the unit impulse and is employed to characterize system behavior under brief, high-magnitude excitations, such as a sudden voltage spike in a circuit. The can be understood as the limiting case of a narrow with fixed unit area as its width approaches zero; for instance, a rectangular of height $1/T and duration T converges to \delta(t) as T \to 0. Historically, the concept was introduced by physicist in the 1920s for , formalized in his 1930 book , and later adapted for engineering applications in to model ideal inputs in linear time-invariant systems. In this context, a shifted impulse \delta(t - a) represents the signal occurring at time a. Key properties of the Dirac delta function include the sifting property, which states that for a continuous function f(t), \int_{-\infty}^{\infty} f(t) \delta(t - a) \, dt = f(a), allowing it to "sample" the value of f at t = a. Another fundamental property is the scaling relation: \delta(at) = \frac{1}{|a|} \delta(t) for a \neq 0, which preserves the unit area under time compression or expansion. These properties make \delta(t) indispensable for convolution operations and transform analysis in signal processing. In discrete-time , the continuous Dirac delta is analogous to the sequence, defined as \delta = 1 if n = 0 and \delta = 0 otherwise, serving as the unit impulse for systems like filters and sampled . This discrete counterpart retains similar sifting behavior in summation form, \sum_{n=-\infty}^{\infty} f \delta[n - k] = f, facilitating analysis of discrete linear systems.

Impulse response

In and , the impulse response of a linear time-invariant (LTI) is defined as the output h(t) produced when the input is a unit impulse, such as the \delta(t). This response fully characterizes the system's behavior, as any arbitrary input can be decomposed into a superposition of scaled and shifted impulses, leveraging the system's and time-invariance. A key property of LTI systems is that the output y(t) to any input x(t) is the of the input with the : y(t) = \int_{-\infty}^{\infty} x(\tau) h(t - \tau) \, d\tau. This integral allows prediction of the system's response without needing to solve differential equations for each new input. In the , the h(t) is the inverse of the system's H(\omega), which describes the system's gain and shift at each \omega. Thus, H(\omega) = \mathcal{F}\{h(t)\}, enabling analysis and design of systems like filters by examining responses directly. Impulse responses are measured experimentally using techniques such as impact hammer tests, where a small hammer strikes the system to approximate an impulse input, and the resulting output is recorded via sensors like accelerometers or , common in acoustics and . Alternatively, the impulse response can be obtained by differentiating the system's , as h(t) = \frac{ds(t)}{dt}, where s(t) is the output to a unit step input. A representative example is the impulse response of a simple RC low-pass filter circuit, given by h(t) = \frac{1}{RC} e^{-t/RC} u(t) for t \geq 0, where R is resistance, C is capacitance, and u(t) is the unit step function; this exhibits an initial peak followed by exponential decay with time constant \tau = RC.

Applications in systems analysis

In control systems engineering, the impulse response is a fundamental tool for analyzing system stability. By applying an impulse input and observing the resulting output over time, engineers can visualize the system's transient behavior; for instance, damped oscillations in the impulse response plot indicate a stable second-order system where the response decays to zero without sustained oscillations. This approach is particularly valuable in feedback control design, where the impulse response helps verify bounded-input bounded-output (BIBO) stability, ensuring that bounded inputs produce bounded outputs by confirming that the response integrates to a finite value. Seminal work in linear control theory emphasizes that poles in the left half of the s-plane correspond to impulse responses that decay, enabling predictive modeling of mechanical and electrical systems like servomotors or aircraft dynamics. In (DSP), serve as the cornerstone for designing () and () filters. For filters, the directly defines the filter coefficients, allowing precise control over linear-phase characteristics to minimize distortion in applications such as audio equalization or image sharpening. filters, by contrast, leverage recursive structures derived from desired to achieve sharper cutoffs with fewer coefficients, as seen in for where efficiency is critical. These designs ensure that the system's output, obtained via with arbitrary inputs, meets specifications for ripple and , with methods like the preserving the time-domain response. Acoustics engineering employs impulse responses (RIRs) to quantify in enclosed spaces, enabling accurate measurement of reverb times and early patterns essential for concert hall design and audio production. By exciting a with an impulse—often via swept-sine or maximum-length signals—and deconvolving the received signal, engineers derive the RIR to model , including direct , reflections, and diffuse tails. This data informs correction systems in setups, where RIR analysis adjusts speaker placements to achieve uniform and reduce unwanted echoes, as demonstrated in studies of multipath environments. In wireless communications, the channel impulse response (CIR) models multipath propagation effects, capturing delays and attenuations from signal scattering in urban or indoor settings to optimize receiver performance. Engineers use CIR estimates to equalize distortions in OFDM-based systems like 5G, where accurate modeling of impulse spreads—typically on the order of microseconds—mitigates inter-symbol interference and improves bit error rates. High-impact research highlights CIR's role in ray-tracing simulations for antenna array design, enabling predictions of coverage in non-line-of-sight scenarios without exhaustive field tests. Seismic analysis in utilizes impulse responses to evaluate building resilience to excitations, treating ground motions as impulsive inputs to predict dynamic deflections and stresses. Finite models incorporate measured or simulated impulse responses to assess ratios and modal participation, revealing vulnerabilities like amplification in high-rise structures. This technique supports damage diagnosis by comparing pre- and post-event impulse responses, identifying shifts in natural frequencies indicative of cracks or yielding, as validated in experimental shake-table tests on frames.

Behavioral sciences

Psychological definition

In psychology, an impulse is defined as a sudden and compelling urge to act, often resulting in without prior or of consequences. This contrasts with deliberate , as impulses represent involuntary, spontaneous motivations driven by immediate internal or external stimuli, leading to rapid, unplanned reactions that may disregard potential risks. Unlike reflective choices, which involve evaluation and foresight, impulses arise from predispositions toward premature or risky actions, distinguishing them as core elements of impulsive . Theoretical frameworks for understanding impulses include Sigmund Freud's psychoanalytic model, where impulses originate from the id—the primitive, unconscious reservoir of basic instincts and desires seeking immediate gratification—while the mediates these urges to align with reality and social norms. In modern , dual-process theories posit that impulses stem from processing, which is fast, automatic, and intuitive, often overriding the slower, deliberate System 2 processes responsible for controlled reasoning and inhibition. This framework highlights as a failure of System 2 to regulate System 1-driven urges, integrating affective and cognitive dimensions of behavior. Neurobiologically, impulses are modulated by the (), which plays a critical role in suppressing impulsive actions through like and . signaling in reward pathways, particularly involving the and striatal regions, underlies reward-driven urges that propel impulsive , with imbalances potentially heightening susceptibility to such motivations. For instance, elevated activity can enhance the salience of immediate rewards, thereby promoting impulsive responses over long-term considerations. Impulsivity, as a measurable encompassing these impulses, is assessed using tools like the (BIS-11), a 30-item self-report developed in 1995 that evaluates attentional, motor, and non-planning facets of impulsivity. This scale provides a reliable, multidimensional index of impulsive tendencies, widely used in clinical and research settings to quantify individual differences. Cultural variations influence the expression of impulses through societal norms that shape valuation of versus restraint; for example, action-oriented cultures, often individualistic, may exhibit higher and related behaviors like , while inaction-valuing, collectivist cultures prioritize suppression, potentially reducing overt impulse manifestation. These differences arise from learned and expectations that filter universal affective impulses, leading to divergent behavioral outcomes across societies.

Impulse control

Impulse control refers to the cognitive ability to delay gratification, resist immediate urges, and inhibit impulsive behaviors in favor of long-term goals, serving as a core component of executive functioning in the . This capacity enables individuals to regulate actions despite strong temptations, facilitating adaptive in everyday situations. As a key executive function, it integrates , , and inhibitory processes to override automatic responses. One influential model demonstrating impulse control is the conducted by in 1972, which assessed in children by offering them a choice between an immediate small reward or a larger reward after waiting. Children who successfully waited exhibited strategies such as distraction or , highlighting attentional and self-regulatory mechanisms underlying impulse control. Follow-up studies linked better performance in this task to improved outcomes in and adulthood, underscoring its role in long-term behavioral regulation. Neurologically, impulse control involves the (), which monitors conflicts between impulses and goals, signaling the need for inhibitory action through its connections to prefrontal regions. The , particularly the , contribute by modulating motor and reward-based responses, enabling the suppression of prepotent actions via . studies show that effective impulse control correlates with heightened and activation during tasks requiring response inhibition. Training methods to enhance impulse control often employ () techniques, such as identifying triggers for impulsive urges and practicing response interruption through or behavioral rehearsal. interventions focus on restructuring maladaptive thought patterns that fuel , using tools like thought records and gradual exposure to build tolerance for delayed rewards. These methods have demonstrated efficacy in improving self-regulation by strengthening inhibitory skills in clinical and non-clinical populations. Developmentally, impulse control emerges gradually from childhood, with rudimentary inhibitory abilities appearing around age 3-4 but remaining immature until due to ongoing maturation. It strengthens progressively through young adulthood, peaking in the mid-20s as neural circuits for executive function fully integrate, allowing more consistent resistance to impulses. This trajectory reflects the protracted development of brain regions like the and , influenced by environmental and genetic factors. Impaired impulse control is a core feature of several psychiatric disorders classified under disruptive, impulse-control, and conduct disorders in the , as well as other conditions like attention-deficit/hyperactivity disorder (ADHD) and . These disorders involve recurrent failures to resist impulsive actions that cause distress or harm, often linked to underlying neurobiological factors such as serotonin dysregulation. In ADHD, is a defining symptom cluster within the hyperactive-impulsive presentation, requiring at least six symptoms in children (five in adolescents and adults) persisting for six months to a degree that interferes with functioning. Key criteria include often blurting out answers before questions are completed, difficulty awaiting one's turn, and intruding on others, reflecting acting without forethought and poor inhibition of immediate responses. These behaviors stem from deficits in executive function and activity, contributing to the disorder's overall of about 5-7% in children worldwide. Borderline personality disorder features impulsive behaviors as one of its nine criteria, requiring at least five for diagnosis, including recurrent suicidal gestures, threats, or self-mutilating behavior, alongside patterns of instability in relationships and . Such actions, like or reckless spending, often arise from intense and fear of abandonment, with a global lifetime estimated at approximately 1.6%. affects about 1.4-2.7% of adults in community samples, with higher rates (up to 20%) in clinical settings. Kleptomania is characterized by a recurrent failure to resist impulses to steal objects not needed for personal use or monetary value, as per criteria, accompanied by mounting tension before the act and pleasure or relief afterward, without external motivators like anger or revenge. The stealing is ego-dystonic, leading to guilt, and the disorder is rare, with prevalence estimates around 0.3-0.6% in the general but higher (up to 24%) among shoplifters. It is often comorbid with anxiety or disorders, driven by compulsive urges rather than socioeconomic need. Treatment frequently involves selective serotonin reuptake inhibitors (SSRIs) like , which have shown efficacy in reducing stealing episodes in case series and open trials by modulating serotonin pathways. Intermittent explosive disorder (IED) involves recurrent behavioral outbursts representing a failure to control aggressive impulses, either verbal (e.g., temper tantrums) or physical (e.g., assaults causing injury), disproportionate to the provocation and occurring at least twice weekly on average for three months, per DSM-5. These sudden aggressive impulses cause distress and impairment, with onset typically in late childhood or and a lifetime of 3-7% in the U.S. links IED to serotonin dysregulation, including low cerebrospinal fluid levels of 5-hydroxyindoleacetic acid (5-HIAA), a serotonin , which correlates with impulsive in and biochemical studies. Across these disorders, treatments target both pharmacological and domains to enhance impulse regulation. includes non-stimulants like , a , which improves in ADHD by boosting prefrontal catecholamine levels, with meta-analyses showing moderate effect sizes in reducing hyperactive-impulsive symptoms. For and , SSRIs address serotonin deficits to curb compulsive or aggressive urges. Psychotherapies such as () are particularly effective for and broader impulse-control issues, teaching skills in emotion regulation, distress tolerance, and mindfulness; randomized trials demonstrate reduces impulsive behaviors like by 50-70% compared to usual care. Integrated approaches, combining medication and therapy, yield the best outcomes for long-term .

Arts and entertainment

Film and television

In film and television, "Impulse" has served as a title for various productions that delve into themes of sudden, uncontrollable urges, moral conflicts, and psychological tension. The 1974 thriller Impulse, directed by William Grefé, stars as , a charismatic and who seduces wealthy widows, scams them out of their savings, and murders them in fits of psychopathic rage, highlighting his internal struggle with violent impulses. The film portrays Stone's backstory of trauma from witnessing an attempted rape on his mother as a child, which fuels his deranged behavior, culminating in a confrontation with a suspicious daughter. Released by , it received mixed reviews for its blend of elements and Shatner's unhinged performance, earning a 5.1/10 rating on from over 850 users. The 1984 science fiction thriller Impulse, directed by Graham Baker, features as Dr. Stuart Fisher and as his fiancée Jennifer Clarke, who return to her rural hometown amid bizarre violent incidents caused by contaminated milk triggering aggressive, impulsive actions in residents. The plot escalates as they uncover a corporate behind , leading to chaotic outbreaks of rage and destruction that test the characters' restraint. Produced by , the film explores societal impulses under external influence, with supporting roles by and , and holds a 5.9/10 rating from nearly 1,900 votes. A separate thriller titled Impulse from 1990, directed by , centers on Lottie Mason (), a vice squad officer working undercover as a , whose impulsive decisions during a draw her into a web of corruption, murder, and personal temptation. As she navigates her dual life, Lottie's attraction to a suspect () blurs professional boundaries, amplifying themes of unchecked desire and ethical lapses. Released by Warner Bros., it garnered praise for Russell's performance, achieving a 5.8/10 on from over 1,600 users, though critics noted its formulaic elements. The Impulse, directed by Charles T. Kanganis, follows Claire Dennison (), a dissatisfied wife whose impulsive with a mysterious stranger—who resembles her husband—unravels into a nightmare when he reveals himself as an escaped convict with deadly intentions. The story emphasizes the consequences of acting on fleeting passion, as Claire fights to survive the ensuing and . Distributed by , it received lukewarm reception, with a 4.7/10 IMDb score from about 1,900 ratings, often critiqued for its predictable plot but appreciated for its suspenseful pacing. From 2018 to 2019, the series Impulse, created by Lauren LeFranc, adapts Steven Gould's novel of the same name and follows teenager Henrietta "Henry" Coles (), who discovers she can teleport when triggered by intense emotional stress or impulses, using the ability to confront , secrets, and a secretive organization hunting her kind. Spanning two seasons and 20 episodes, the show blends with coming-of-age drama, earning acclaim for its character development and representation of issues, with a 7.4/10 rating from over 11,000 users. It was canceled after its second season despite positive reviews, including a 100% score for Season 1 based on nine critics. Beyond direct titles, films like the 2000 psychological horror American Psycho, directed by and based on Bret Easton Ellis's novel, prominently feature impulse themes through protagonist (), a executive whose meticulously suppressed violent urges erupt in hallucinatory murders, satirizing yuppie alienation and unchecked aggression. The narrative uses Bateman's impulsive acts to critique 1980s and identity loss, with iconic scenes underscoring the blurred line between fantasy and reality in his psyche. Lions Gate Films' release achieved status, holding an 8.0/10 on from millions of ratings and influencing discussions on toxic masculinity.

Literature and comics

In literature, "Impulse" appears as a title in several works exploring themes of sudden decisions, emotional drives, and their consequences. Steven Gould's 2013 Impulse, the third installment in his series, follows teenager Cent, the daughter of teleporters Davy and Millie Rice, who discovers her own ability to teleport but faces restrictions due to her parents' protective isolation following past threats from government agents. The narrative delves into Cent's impulsive use of her powers to attend school and pursue , blending action with explorations of family dynamics and ethical dilemmas in abilities. This book served as the basis for the 2018 Red series Impulse. Ellen Hopkins' 2007 verse novel Impulse, published by Margaret K. McElderry Books, portrays the lives of three teenagers—Conner, Vannie, and Tony—who meet in a after attempts triggered by overwhelming emotional impulses. Written in , the story examines themes of , , , and , with each character's impulsive actions stemming from personal crises like , , and struggles. Hopkins draws on real-life inspirations to highlight the fragility of adolescent and the path to healing through and connection. Impulsive themes also feature prominently in broader literary analysis, particularly in William Golding's 1954 novel , where protagonists embody the tension between civilized restraint and primal urges. Jack Merridew, the , represents unchecked impulsivity, evolving from a disciplined to a savage leader driven by immediate desires for power and hunting, leading to violent acts that fracture the group's order. In contrast, struggles to suppress his own impulsive reactions amid the island's chaos, underscoring Golding's for humanity's innate conflict between rational control and barbaric instincts. In comics, "Impulse" is best known as the alias of , a speedster character in DC Comics' universe. Created by writer and artist , first appeared in The vol. 2 #92 in June 1994, as the grandson of Barry Allen (the second ) and a descendant of the villainous . Born in the 30th century on a distant planet, possesses superhuman speed from birth but suffers from accelerated aging and metabolism due to genetic anomalies, compelling him to act on every whim without forethought—earning his codename Impulse. Under the mentorship of (the third ) and , learns to harness his powers while tempering his hyperactive, prankish personality, starring in his own series Impulse (1995–2002) that emphasizes youthful energy and moral growth amid high-stakes adventures.

Music

is an jazz record label founded in 1960 by producer as a subsidiary of ABC-Paramount Records. The label's name was chosen to evoke an immediate, visceral response to innovative sounds, distinguishing it from more conservative imprints of the era. Under Taylor's initial leadership, Impulse! aimed to capture the evolving and scene, signing pivotal artists like shortly after its inception. One of Impulse!'s earliest and most influential releases was Coltrane's Africa/Brass in 1961, marking the label's debut and showcasing Coltrane's shift toward modal improvisation and spiritual themes. The label gained further acclaim with Coltrane's landmark album A Love Supreme in 1965, a four-part suite exploring faith and redemption through intense tenor saxophone lines, supported by McCoy Tyner on piano, Jimmy Garrison on bass, and Elvin Jones on drums. A Love Supreme sold about 500,000 copies by 1970, far exceeding Coltrane's typical album sales of around 30,000 copies, and remains a cornerstone of the genre for its blend of accessibility and profundity. Impulse! continued to thrive under producer from 1961, releasing seminal works by artists including , , and , often featuring bold cover art with orange-and-black "fearless!" branding to symbolize the label's boundary-pushing ethos. By the mid-1960s, it had become synonymous with the "new black classical music," amplifying voices in and modal exploration that shaped modern improvisation. The label's catalog, now part of /Universal Music Group, endures through reissues and its role in preserving 's golden age. As of 2025, Impulse! continues to release new material and reissues, including David Murray's Birdly Serenade (April 2025), Brandee Younger's Gadabout Season (June 2025), and a monophonic edition of A Love Supreme (August 2025).

Business and commerce

Impulse purchasing

Impulse purchasing refers to the act of buying or services without prior planning, driven by an immediate emotional urge or external stimulus rather than deliberate consideration. This behavior is prevalent in settings, where it accounts for 40% to 80% of all purchases, including a substantial share of sales as documented in consumer behavior studies from the 2020s. Psychological often underlies this tendency, manifesting as a spontaneous response to environmental cues. Several factors contribute to impulse purchasing in retail environments. In-store displays and end-cap promotions, positioned at the ends of aisles for high visibility, draw consumer attention and encourage unplanned buys by highlighting products in prominent locations. Emotional triggers, such as or negative moods, further amplify this , prompting individuals to seek immediate gratification through purchases as a form of emotional . Economic models provide insight into the decision-making processes behind impulse choices. , developed by Kahneman and Tversky in 1979, explains how individuals evaluate potential gains and losses asymmetrically, often leading to risk-seeking behavior in impulsive scenarios where perceived immediate benefits outweigh long-term costs. This framework highlights as a key driver, where the fear of missing a deal prompts hasty decisions. Retailers employ targeted strategies to induce impulse purchasing and boost sales. Flash sales and limited-time offers create a sense of urgency and , leveraging psychological principles to accelerate buying decisions and increase rates. These tactics, often promoted through in-store signage or digital notifications, exploit the to drive immediate action. The consequences of impulse purchasing extend beyond the point of sale, frequently resulting in —a post-purchase stemming from the realization that the item does not align with needs or budget. This emotional fallout can lead to higher return rates and financial strain for consumers. On a broader scale, impulse buying significantly influences the sector, comprising approximately 40% of total spending and contributing to the global retail e-commerce market's valuation of $5.8 trillion in 2023, which grew to about $6.3 trillion as of 2024.

Brand and product names

Impulse is a line of body spray deodorants owned by , initially launched as a perfume deodorant in in 1972 and expanded to the market around 1979–1981. By 1979, it captured one-third of the perfume deodorant market in , and by 1985, it was available in 30 countries worldwide. Targeted primarily at young women seeking affordable fragrances, the product combines functionality with scents such as Berry Crush, Frangipani Fling, and Tropical Breeze. Impulse Dynamics is a medical technology company specializing in implantable devices for heart failure treatment. The company develops Cardiac Contractility Modulation (CCM) technology, delivered via systems like the Optimizer Smart, which applies non-excitatory electrical signals to improve cardiac function in patients with moderate-to-severe . Its therapies have received regulatory approvals in (CE mark, 2016) and the (FDA, 2019), with ongoing clinical trials demonstrating improved and exercise capacity. In June 2025, the Optimizer Smart Mini system received full-body MRI-conditional approval from the FDA. Impulse Airlines was an established in 1992, initially operating regional services before transitioning to a model in 2000. It provided domestic trunk routes using aircraft like the and later 717s, competing with major carriers such as . The was acquired by in 2001 and integrated into operations until ceasing independent activities in 2004.

Other uses

Biology and physiology

In biology, an impulse refers to the nerve impulse, also known as an , which is a rapid electrochemical signal that propagates along the of a to transmit information. This process involves a localized reversal of the , triggered when the receives sufficient excitatory input to reach a , typically around -55 mV. The is an all-or-nothing event, meaning once initiated, it occurs with full amplitude regardless of stimulus strength, ensuring reliable signal transmission over long distances without decrement. The mechanism underlying the nerve impulse relies on voltage-gated ion channels embedded in the axonal membrane. Upon reaching threshold, voltage-gated sodium (Na⁺) channels open, allowing Na⁺ ions to rush inward and depolarize the membrane to about +40 mV; this is followed by the inactivation of Na⁺ channels and the opening of voltage-gated potassium (K⁺) channels, which permit K⁺ efflux to repolarize the membrane. The Na⁺/K⁺ ATPase pump maintains the ion gradients necessary for repeated impulses by actively transporting Na⁺ out and K⁺ into the cell. This ionic basis was mathematically modeled by and in 1952 using the , describing the time- and voltage-dependent conductances of these channels; their work earned the 1963 in or . The speed of impulse propagation varies from 0.5 to 10 m/s in unmyelinated to 70–120 m/s in myelinated ones, influenced by and . In vertebrates, sheaths—formed by in the and Schwann cells in the peripheral —insulate the , enabling where the action potential "jumps" between nodes of Ranvier, the gaps exposing voltage-gated channels. This mechanism dramatically increases conduction velocity while conserving energy compared to continuous propagation in unmyelinated fibers. Upon arriving at the , the nerve impulse triggers synaptic transmission by depolarizing the presynaptic membrane, which opens voltage-gated calcium (Ca²⁺) channels. The influx of Ca²⁺ causes synaptic vesicles to fuse with the membrane via , releasing neurotransmitters such as or glutamate into the synaptic cleft. These molecules diffuse across the cleft to bind postsynaptic receptors, potentially generating a new in the adjacent . Pathologies affecting impulse conduction often involve demyelination, as seen in (MS), an autoimmune disorder where immune attacks strip from axons in the . This disrupts , slowing or blocking impulses and leading to symptoms like and ; for instance, demyelination causes vision impairment. In MS, the loss of exposes axons to leakage, impairing the regenerative cycle of action potentials.

Computing and technology

In computing and technology, the term "impulse" refers to instantaneous or abrupt changes modeled in various algorithms and systems, often representing delta functions or sudden forces that influence processing outcomes. In digital signal processing (DSP) software, impulse responses are simulated to analyze system behavior under an idealized input, such as the Dirac delta function approximated as h(t). MATLAB provides the impulse function within the Control System Toolbox to compute and plot the time-domain response of linear time-invariant systems, enabling engineers to visualize transient dynamics and stability without physical prototyping. In Simulink, blocks like the Impulse block generate discrete-time impulses for model-based simulations, while toolboxes such as the DSP System Toolbox support advanced techniques like room impulse response synthesis using image-source methods or stochastic ray tracing to model acoustic reverberation in virtual environments. These algorithms facilitate efficient convolution operations for filtering and system identification, prioritizing computational accuracy over real-time constraints in design phases. Impulse noise, commonly known as , manifests in image processing as random corruptions where values are set to maximum () or minimum () , simulating errors or faults. This type of impulsive degrades visual quality and complicates extraction in applications like . filters are a cornerstone for its removal, operating by replacing each with the value of its neighborhood, which effectively isolates and eliminates outliers without blurring edges—unlike linear filters that smooth indiscriminately. Advanced variants, such as adaptive or switching filters, enhance performance for high-density (up to 90% corruption) by first detecting impulses via statistical thresholds before applying localized operations, achieving peak signal-to- ratios superior to basic methods in benchmarks on images. In game development, impulses model instantaneous momentum transfers during collisions within physics engines, enabling realistic simulations of object interactions. Unity's physics system, built on , exposes the Collision.impulse property in its scripting , which quantifies the total linear impulse (in Newton-seconds) applied across all contact points to resolve a collision pair, derived from relative velocities and masses. Developers use this to implement custom responses, such as applying counter-s for effects or explosive impacts, ensuring conservation of while integrating with rigidbody components for dynamic environments. This approach supports efficient, event-driven , avoiding continuous integration for performance in rendering. Hardware implementations of impulses are critical in testing, where impulse generators produce controlled high-voltage to assess . For (EMC) compliance, these simulate transient disturbances per standards like , generating waveforms such as 1.2/50 μs () and 8/20 μs (short-circuit current) to evaluate immunity in lines and signal ports. Systems typically feature Marx generators or capacitive discharge circuits, delivering impulses up to several kilovolts with precise rise times, ensuring equipment withstands real-world lightning-induced or switching transients without failure. This testing verifies compliance for and industrial systems, focusing on integrity rather than exhaustive fault scenarios.

References

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    The product of average force and the time it is exerted is called the impulse of force. From Newton's second law. the impulse of force can be extracted and ...
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    Impulse, or change in momentum, equals the average net external force multiplied by the time this force acts: \boldsymbol{\Delta\textbf{p}=\textbf{F}.
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    9.2: Impulse and Collisions - Maricopa Open Digital Press
    Since an impulse is a force acting for some amount of time, it causes an object's motion to change. Recall (Figure):.
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    [PDF] Chapter 7 Linear Momentum and Collisions
    impulse I of the interaction forces: I = pf − pi = ∆p. Impulse is a vector and has the same units as momentum. When we integrate Eq. 7.2 we can show: I = Z ...
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