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Eastern Eye

Eastern Eye is a British weekly tabloid newspaper established in 1989 that targets the South Asian communities in the United Kingdom, offering coverage of news, sports, entertainment, Bollywood, and lifestyle topics relevant to British Asians. Published every Friday as a full-colour, paid-for publication with national reach, it is the best-selling English-language newspaper for Asians in the UK. Originally conceived as a populist anti-racist outlet, Eastern Eye has evolved into a comprehensive media brand that emphasizes original reporting on issues affecting younger and female readers within the community, including political analysis, cultural events, and community affairs. It caters specifically to Indian, Pakistani, Bangladeshi, and Sri Lankan populations, blending UK-centric stories with updates from South Asia. The newspaper faced in 2009 when its previous owner, Ethnic Group, entered , but it was acquired and revived by Asian Group (), a prominent Asian publishing founded in 1968. Under 's , Eastern Eye has expanded its presence with websites, apps available on and , and supplementary publications like the annual Asian . As part of 's , which reaches over 3 million readers monthly across print and platforms as of 2025, it continues to host influential events such as the Eastern Eye Property Awards and maintains its status as Britain's best-known Asian weekly.

History

Founding and Early Development

Eastern Eye was founded in 1989 by Sarwar Ahmed, son of a , who launched the tabloid from a modest setup to target second-generation British Asians with English-language content. The newspaper received initial publication support from The Guardian and debuted as a weekly edition on Fridays, with its first issue appearing that year and an early circulation reaching around 30,000 copies per week nationwide. Based in from the outset, Eastern Eye navigated early challenges of under resources while establishing itself as a for the . By the early , it had transitioned from Guardian-backed operations to operating as a standalone , complete with the assigned 0965-464X.

Ownership Transitions

In October 2000, Trinity Mirror acquired Southnews, thereby bringing Eastern Eye under the umbrella of the major UK media conglomerate, which owned national titles like the Daily Mirror and a vast network of regional papers. By July 2002, Trinity Mirror divested its ethnic media division, including Eastern Eye, to a management buyout led by executives such as Gurmeet Khangura for £10.25 million, resulting in the formation of the independent Ethnic Media Group (EMG). Under EMG, operational shifts included an expansion of the publication's reach; in 2006, Eastern Eye was relaunched alongside its sister title New Nation with new regional editions targeting the Midlands and northern England to better serve diverse Asian communities, while two other EMG titles were discontinued to streamline operations. Facing financial difficulties, EMG entered in , placing Eastern Eye and New at of amid declining revenues. The newspaper was swiftly acquired by the (AMMG, later rebranded as or ), founded by Ramniklal Solanki CBE in as the publisher of Garavi . The involved negotiations following the , with AMMG committing to maintain uninterrupted , ensuring immediate post-sale by retaining and continuing weekly without disruption. Since the acquisition, Eastern Eye has remained under the of Garavi Publications , a of , with operations headquartered at Garavi , Silex , SE1 0DW. This has preserved the title's on Asian audiences while integrating it into AMG's of ethnic publications.

Content and Coverage

Core Sections and Format

Eastern Eye is a full-color tabloid published every , offering coverage throughout the and specifically targeting the Asian , including readers of , Pakistani, Bangladeshi, and Sri Lankan . The publication's sections encompass a diverse range of recurring areas designed to and engage its audience. The news section provides balanced coverage of UK and international developments from Asian perspectives, including politics and social issues relevant to the diaspora. Sports highlights achievements in cricket, football, and other popular disciplines within Asian communities. The business section addresses economic trends, entrepreneurship, and professional opportunities for British Asians, often featuring profiles of successful figures. Health and beauty segments offer advice on wellness, fitness, and grooming tailored to cultural preferences. Entertainment focuses heavily on Bollywood releases, celebrity interviews, and film reviews, while events coverage spotlights cultural festivals, local gatherings, and diaspora initiatives across the UK. Its editorial style blends hard news reporting with in-depth features, insightful interviews, and opinion pieces that amplify Asian voices and foster cultural discourse. This approach prioritizes thought-provoking content on Bollywood, entertainment, and lifestyle topics, ensuring relevance to the everyday experiences and aspirations of British Asians. In terms of , Eastern Eye typically comprises 38-40 pages per , with extensive of high-quality and to visually enrich stories and maintain a dynamic . plays a central , predominantly showcasing products and services from Asian businesses to community-oriented .

Special Publications and Lists

Eastern Eye has produced several high-profile special publications and lists that within the British Asian community, with the most prominent being its annual rankings of wealth and influence. The newspaper first launched "Britain's Richest Asians" in 1996, compiled by wealth expert Philip Beresford using data on Asian-owned businesses and assets to rank the top individuals and families by net worth. This list played a key role in spotlighting the economic contributions of Asian entrepreneurs to the UK, highlighting success stories amid growing community visibility. In 2009, the publication evolved into the , ranking the 101 wealthiest Asians in based on estimated derived from of Asian businesses maintained by . The involves months of and to create a preliminary , which is then refined through of assets, business valuations, and holdings to accuracy. Launched each year at the Asian Business Awards, the list underscores the scale of Asian wealth—such as the 2024 edition showing an increase of £6.8 billion from the previous year—while emphasizing themes of resilience and innovation in the face of economic challenges. The 2025 edition reports a combined wealth of £126.26 billion among entrants, up £6.22 billion from 2024. Complementing the wealth rankings, Eastern Eye publishes other influential lists focusing on cultural and entertainment figures. The "Top 30 under 30 Global Asian Stars," an annual feature since at least , recognizes emerging talents under age from fields like , , and , selected for their innovative contributions and global impact, such as Pakistani Bilal Abbas Khan's inclusion for breakout roles. Similarly, the "Top 50 Asian Celebrities in the World," released annually in , ranks stars based on their influence, box-office success, and media presence; the 2024 edition topped by Diljit Dosanjh for his record-breaking tour and work, followed by figures like Shah Rukh Khan and Charli XCX. The , an organized by Eastern Eye since , honor excellence in across 13 categories, including of the year and . are and open to , allowing self-nominations or submissions for colleagues and clients, with a of three per ; entries are judged by an on criteria like , , and . The ceremony, typically held in central London in November, features keynote speeches, networking among top business leaders, and the unveiling of the latest . In addition to these core specials, Eastern Eye produces occasional themed supplements in collaboration with partner publications under Asian Media Group, focusing on lifestyle topics relevant to the community. These include issues on weddings, distributed alongside Asiana Wedding magazine to provide advice on planning and cultural traditions, and property guides highlighting real estate trends for Asian buyers. Such supplements extend the newspaper's reach beyond weekly news, offering targeted content on family milestones and investments.

Editorial Team

Leadership and Key Editors

Eastern Eye was founded in 1989 by Sarwar Ahmed, then 18 years old, who served as its editor and publisher under Asian Media . Ahmed envisioned the publication as a dedicated platform for the Asian perspective in Britain, targeting second-generation Asians with coverage of issues, , and to foster representation in mainstream media. In 2009, following financial difficulties that nearly led to its closure, Eastern Eye was acquired by the Asian Media Group (AMG), founded by Ramniklal Solanki CBE. Solanki, a pioneering figure in British Asian journalism, assumed the role of editor-in-chief, guiding the newspaper toward expanded national coverage while upholding its focus on ethnic media. He led AMG until his death on March 1, 2020, after which his sons, Kalpesh R. Solanki and Shailesh R. Solanki, took over key leadership positions. Kalpesh serves as group managing editor, overseeing operations across AMG titles, while Shailesh acts as executive editor for Eastern Eye, with over 30 years of experience in consumer and business journalism. Past editors have included Sailesh Ramakrishnan, who held the editor position during the pre-AMG era and contributed to its early growth as a tabloid-style weekly. Under the Solanki family's stewardship post-2009, Eastern Eye has emphasized editorial independence, prioritizing authentic British Asian voices in reporting on politics, entertainment, and community matters without external influences from ownership shifts. This policy ensures the newspaper remains a trusted outlet for diaspora narratives, as reflected in its unrivaled coverage of UK Asian affairs.

Notable Contributors

Asjad Nazir serves as the arts and editor at Eastern Eye, a role he has held since May , where he delivers in-depth coverage of Bollywood, Asian , and trends. His has achieved widespread , with features appearing in over outlets, and he maintains the world's longest-running double-page column dedicated to these topics. Pramod Thomas joined Eastern Eye as a senior correspondent in 2020, contributing specialized analysis on business, politics, and sports with nearly two decades of prior journalism experience across diverse sectors. His articles often highlight economic developments and community-relevant stories within the Asian diaspora. Vivek Mishra functions as an assistant editor at the publication, bringing more than 13 years of professional experience focused on political reporting and international relations. Mishra's work emphasizes geopolitical issues affecting South Asian communities in the UK and beyond, delivered in a clear, analytical style. Sarwar Alam contributes regularly to Eastern Eye's business sections, notably authoring features for Asian Rich List that profile influential South Asian entrepreneurs and their societal impacts. His pieces underscore themes of economic and cultural among diverse ethnic groups. The contributor base at Eastern Eye includes from , Pakistani, and other South Asian backgrounds, reflecting the publication's to multifaceted perspectives in areas like Bollywood , , and community . Occasional guest features in recent years have featured high-profile from experts and celebrities, such as Kabir Bedi's contributions on memoirs and insights.

Digital Presence

Online Platforms

Eastern Eye maintains a robust online presence through its official website, www.easterneye.biz, which serves as the primary hub for its content targeting the community. Launched in the post-2009 period following the newspaper's relaunch and acquisition, the site offers daily updates on current , with sections dedicated to , (including and ), business, health, and beauty, alongside searchable archives for historical content. These features enable users to access in-depth reporting, interviews, and opinion pieces in a user-friendly format, emphasizing timely and community-relevant topics. Complementing the , Eastern Eye provides a available on both iOS and platforms, introduced in the to enhance for on-the-go readers. The app includes notifications for alerts and integrated video such as interviews and coverage, allowing users to engage with like Bollywood updates and highlights. This mobile-first approach supports seamless consumption, with features like personalized feeds and quick to sections mirroring the 's . During the from onward, Eastern Eye accelerated its digital-first , prioritizing through and updates to maintain amid challenges. The incorporated video reports and expanded archives, ensuring continuous coverage of health-related stories and impacts on the Asian . To boost user engagement, Eastern Eye offers newsletters for weekly digests and e-paper versions of print issues via its digital archive, enabling subscribers to replicate the tactile reading experience digitally. These tools, including subscription-based access to full editions, foster loyalty by delivering curated content directly to inboxes and devices, with occasional cross-promotion via social channels to drive traffic to these owned platforms.

Social Media Engagement

Eastern Eye maintains an active presence across major social media platforms, fostering connections with its South Asian audience in the UK and beyond. As of November 2025, its Instagram account (@easterneyenews) has approximately 2,530 followers, focusing on visual content like reels and carousels about news, entertainment, and lifestyle topics. The Twitter/X account (@EasternEye) boasts around 9,871 followers, serving as a hub for real-time updates on Asian news and business. On Facebook, the official page has garnered approximately 3,720 likes, emphasizing community discussions and event announcements. These platforms have shown steady growth, with Instagram posts increasing in frequency to align with digital trends, though specific annual growth rates remain modest compared to larger media outlets. The publication's social media centers on amplifying its and through teasers, shares, and calls for . Posts often include to full stories on the Eastern Eye , alongside eye-catching visuals of Bollywood previews, , and features like of influential figures. For instance, coverage of live , such as the Eastern Eye Asian Women of , features clips and nominee spotlights to encourage shares and comments. Hashtags like #IndiaVotes and #DemocracyInAction are frequently used during news cycles, such as Indian elections, to boost visibility and spark conversations on community-relevant issues. This approach also incorporates calls, inviting followers to submit stories or related to cultural festivals and , enhancing . Key engagement milestones highlight Eastern Eye's role in viral moments tied to entertainment and social advocacy. Posts about Bollywood stars, including tributes to figures like Gopichand P. Hinduja and coverage of BTS's Jung Kook in global campaigns, have driven significant interactions, with shares amplifying discussions on South Asian representation in media. A notable campaign addressed online hate targeting South Asians, using reels to call for unity under hashtags like #StopTheSpreadOfHate, which resonated widely and prompted user testimonials. Award-related content, such as announcements for the Eastern Eye ACTA 2025 finalists, generates buzz through celebratory videos, like Reeta Chakrabarti's acceptance moment, fostering a sense of community pride. Interaction rates underscore the platforms' effectiveness in driving website traffic, with representative posts achieving 50-200 and dozens of shares, particularly those on viral trends like mashups involving artists such as and . These metrics, while not explosive, establish Eastern Eye's niche , converting into 20-30% of visits via bio and direct shares, reinforcing its position as a trusted for the .

Circulation and Impact

Readership and Distribution

Eastern Eye's circulation peaked at around 30,000 copies per week during the 1990s, shortly after its launch in 1989, reflecting strong initial demand among British Asian communities. By the mid-2000s, however, the newspaper experienced a decline, with average weekly sales falling to approximately 20,844 copies in 2005 amid broader challenges in the print media sector. Following its acquisition by Asian Media Group (AMG) in 2009, circulation stabilized, recording figures of about 20,800 copies as of 2013, and 22,000 in 2020. Print circulation has continued to shift alongside broader media trends toward digital formats. Digital readership has grown significantly, expanding access beyond traditional print. The newspaper's readership is predominantly British Asians, targeting younger adults aged 25-54 who are urban dwellers in areas with high Asian populations, such as London (home to approximately 33% of UK Asians as of the 2021 Census) and the Midlands. Ethnic demographics reflect the diverse South Asian diaspora, with substantial representation from Indian, Pakistani, Bangladeshi, and Sri Lankan communities. Gender distribution is balanced, though slightly skewed toward males in news and business sections. Distribution combines paid and models to maximize reach within the . Copies are available via newstrade (about 70-75% of ), subscriptions, and bulk distribution at cultural ; additional outlets include Asian grocery stores, , and wholesale focused on regions. subscriptions and the easterneye. further and through means.

Cultural and Community Influence

Eastern Eye has established itself as a pivotal in Asian society, serving as the authentic for the by providing comprehensive coverage of issues such as challenges, , and cultural . Its on topics ranging from to festivals has fostered and , helping to gaps between and the broader while amplifying underrepresented narratives. The newspaper has received for its journalistic excellence, including designations as an award-winning for its in-depth coverage of Asian affairs. Additionally, Eastern Eye's self-hosted , such as the Asian and Property , carry significant within the , honoring in , , and and reinforcing the outlet's in celebrating Asian contributions to . In 2009, Eastern Eye faced controversy when its then-owner, Ethnic Group, entered , threatening alongside the African-Caribbean New . The situation was resolved through a acquisition by the Asian & Group (now Asian Media Group), which preserved the title's operations and ensured its continued . No editorial incidents have been prominently documented, though the acquisition highlighted vulnerabilities in ethnic sustainability during economic downturns. The legacy of Eastern Eye endures through its foundational influence on Asian media, pioneered by Ramniklal Solanki, awarded the CBE in for services to and community relations. Solanki's , starting with the establishment of in 1968, shaped a network of publications that elevated Asian voices, inspiring subsequent outlets and projects like the Ramniklal Solanki Pioneers initiative at the , which documents Asian histories. Following Solanki's passing in 2020, leadership under his Kalpesh Solanki has adapted the to formats and expanded programming, maintaining its relevance amid evolving landscapes.

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