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Line Music

LINE MUSIC is a subscription-based music streaming service operated by LY Corporation (formerly LINE Corporation), launched in 2015 and primarily available in Japan and Thailand.^[1] It provides unlimited access to a vast library of songs, high-quality music videos, live streams, and karaoke functionality, all seamlessly integrated with the LINE Messenger app for easy sharing of tracks, playlists, and custom ringtones.^[1]^[2]^[3] The service debuted initially in Thailand before expanding to Japan, where it quickly gained popularity among LINE's extensive user base, amassing over 6 million downloads in Japan and Thailand within its first few months.^[1] Key features include personalized playlists based on genres and moods, artist-focused "My推し" spaces with exclusive content, and promotional perks such as a free 3-month trial of the Premium plan (¥980/month for general users or ¥480/month for students via LINE STORE).^[1]^[4] At launch, it offered 1.5 million licensed tracks from major labels including Warner and Universal Music, distributed through partners like Tuned Global.^[1] LINE MUSIC emphasizes social integration, allowing users to share music directly via LINE chats or groups, and supports offline downloads, top charts, and LINE Stamp Premium access as subscription benefits.^[2]^[3] Available on web browsers, iOS, and Android devices, it caters to a broad audience with free 30-second song previews for non-subscribers and various payment options including app stores, carriers, and credit cards.^[2] The platform's growth reflects LINE's dominance as Japan's leading messaging service, blending entertainment with communication to enhance user engagement.^[1]

History

Announcement and early development

LINE Corporation announced the formation of LINE MUSIC Corporation on December 11, 2014, in collaboration with Avex Digital and Sony Music Entertainment Japan, aiming to develop a music streaming service integrated with its messaging platform.^[5] The new entity was capitalized at ¥480 million, with LINE holding a 40% stake, Sony Music Entertainment 40%, and Avex Digital 20%, reflecting a strategic investment to build a competitive music distribution business. This initiative marked LINE's expansion into digital music, leveraging its established user ecosystem for seamless content delivery.^[6] To bolster its global ambitions, LINE Corporation acquired MixRadio, a music streaming service, from Microsoft on December 18, 2014, for an undisclosed amount.^[7] MixRadio, originally developed by Nokia and inherited by Microsoft, offered personalized radio stations and a catalog of over 30 million tracks, providing LINE with immediate international content and technology to accelerate LINE Music's development beyond Japan.^[8] The acquisition was positioned as a key step to enhance LINE Music's global expansion plans, combining MixRadio's algorithmic recommendations with LINE's social features.^[9] Early development emphasized content licensing through partnerships with major Japanese record labels, including Avex, to secure a robust domestic music catalog.^[10] These agreements focused on negotiating rights for streaming popular J-pop and anime soundtracks, essential for attracting LINE's user base. A core aspect of the preparatory work involved deep integration with the LINE Messenger app, which had approximately 170 million monthly active users worldwide in late 2014, enabling features like in-app music sharing and discovery to drive user engagement from launch.^[11]

Launches and expansions

LINE Music made its debut in Thailand on May 22, 2015, as the service's inaugural market, initially offered as a trial integrated within the LINE messaging app to leverage the platform's 33 million active users in the country. The launch emphasized affordable access at 60 Thai baht (approximately $1.80 USD) per month, with the first 30 days free for early adopters, and featured partnerships with local labels like RS Music and BEC-Tero to provide an initial selection of Thai and international tracks.^[12] Following the Thai trial, LINE Music expanded to its core domestic market with a full launch in Japan on June 11, 2015, targeting the nation's strong music consumption habits through unlimited streaming options via the Premium plan at ¥1,000 per month. At this stage, the platform boasted over 1.5 million licensed tracks from major Japanese and global labels, including Sony Music and Universal Music, positioning it as a social music discovery tool with sharing features tied to LINE's ecosystem.^[10] The service continued its geographic growth with an expansion into Taiwan on July 10, 2019, incorporating localized content such as promotions featuring Mandopop artist Coco Lee, including her hit songs, sound stickers, and ringtones to appeal to regional users. This entry introduced free tier options with ad-supported access alongside a 30-day premium trial, enabling on-demand streaming and social sharing directly within the LINE app for Taiwan's mobile-first audience.^[13]^[14] Across its early markets, LINE Music experienced swift adoption, reaching a milestone of over 6.2 million downloads within the first few months after the Japan launch, reflecting strong initial reception in Thailand and Japan combined. The platform's catalogue grew following the MixRadio acquisition, incorporating over 30 million tracks for expanded availability and content diversity in active regions.^[15]

Shutdowns and contractions

LINE Music experienced its first major contraction in Thailand, where operations ceased in September 2016 amid challenges in the competitive streaming market.^[16] In Taiwan, the service underwent a significant "service transition" announced on June 15, 2022, with streaming operations suspended effective August 1, 2022, shifting focus to alternative features like personalized ringtones and paid live broadcasts.^[17]^[18] By 2023, following these regional withdrawals, LINE Music had evolved into a Japan-centric platform, with its official website and app emphasizing Japanese-language content, yen-based pricing, and domestic features without indications of active international operations beyond Japan. The 2023 merger of LINE Corporation into LY Corporation, completed on October 1, 2023, involved the consolidation of LINE Music Corporation into the parent entity starting in September 2022, which contributed to revenue growth in the media business segment without disrupting core streaming services.^[19]^[20] As of November 2025, LINE Music continues to operate primarily in Japan with no new international expansions reported, maintaining features like unlimited streaming, music videos, and karaoke functionalities tailored to local users.^[21]

Features

Music catalogue and content

LINE Music launched in June 2015 with an initial catalogue exceeding 1.5 million tracks, encompassing a diverse range of genres such as J-pop, Western music, Vocaloid, and other styles sourced from 23 music labels and publishers worldwide.^[10] This foundational library highlighted the service's focus on Japanese content, featuring prominent domestic artists like Kana Nishino, Sandaime J Soul Brothers, and Che'Nelle, alongside international hits to appeal to a broad audience in Japan.^[10] Licensed from major record labels, the content included popular releases that positioned LINE Music as a key player in the Japanese streaming market.^[22] By 2016, the platform planned to significantly expand its offerings to over 30 million songs, incorporating global music to match the scale of international competitors like Spotify.^[10] This growth underscored an ongoing emphasis on Japanese and Asian artists, with dedicated sections for J-pop and regional exclusives that catered to local preferences while integrating high-quality audio streams up to 320 kbps for enhanced listening experiences.^[23] The catalogue's evolution reflected strategic licensing agreements that prioritized culturally relevant content, ensuring a robust selection of tracks from Asia alongside worldwide selections. As of 2023, the library exceeds 100 million tracks.^[24] In addition to audio tracks, LINE Music's library incorporates music videos (MVs), exclusive live performances streamed via the app and LINE VOOM, and dynamic daily trending charts for songs, albums, and videos.^[25] These elements enrich the content ecosystem, providing users with visual and real-time engagement options tied to the core music offerings. Through sustained partnerships with record labels, the catalogue has continued to update and expand, maintaining a library of millions of tracks into 2025.

Integrations and user experience

LINE Music features deep integration with the LINE Messenger app, enabling users to share songs, playlists, and music content directly within chats since its launch in 2015. This allows recipients to play full tracks without opening the LINE Music app, facilitating simultaneous listening among friends or groups in real-time conversations.^[10] By 2018, enhancements expanded collaborative sharing, including the ability to send personalized ringtones and collaborative playlists, further embedding music discovery into social interactions.^[24] The app's interface emphasizes intuitive navigation, with a prominent search function for tracks, artists, and playlists, alongside algorithm-driven recommendations tailored to user preferences. Features like the "You May Like" playlist and "Mixtape for you" provide daily-updated selections based on listening history, promoting personalized discovery without overwhelming users. Premium subscribers gain access to offline downloads, allowing storage of songs, albums, or playlists for ad-free playback in low-connectivity scenarios, with options to manage storage limits and song quality settings.^[26] Available on both Android (version 8.0 or later for most versions, 9.0 or later for v6.14.0 and above) and iOS (iOS 12.0 or later for earlier versions, 13.0 or later for v6.5.0 and above), LINE Music supports seamless cross-platform use, ensuring consistent experiences across devices.^[27] Integration with LINE VOOM extends this to short-form video content, where users can share music clips or access exclusive live streams and high-quality music videos tied to popular tracks, blending audio streaming with visual social media elements.^[28]^[29] Enhancing user experience, recent updates through 2025 introduced the "My推し" (My Favorite) feature, creating dedicated artist pages that track personal engagement metrics like play counts and likes, visualized as fan levels to foster deeper connections with artists. This personalization, launched in June 2025, has seen over 1 million users set their favorite artists, updating daily with exclusive content and playback records from 2015 onward.^[30]^[31]

Additional functionalities

LINE MUSIC offers several specialized tools that enhance user engagement beyond standard music streaming. One prominent feature is its karaoke mode, which allows users to sing along to selected songs with an integrated scoring system that evaluates pitch and rhythm accuracy. This mode is accessible exclusively through the LINE MUSIC app and requires Android devices running version 8.0 or higher, while iOS support is limited to certain older models such as iPhone 5s through 7 on iOS 12 and above, with not all songs compatible due to licensing restrictions.^[28] Another key functionality is "My推し," a personalized artist space introduced around 2025, enabling users to curate dedicated profiles for their favorite artists. These spaces provide exclusive perks, such as limited-time content, news updates, and interactive elements tailored to individual preferences, fostering deeper fan connections without overlapping with general music discovery tools.^[28] Subscribers to LINE MUSIC's basic plans receive complimentary access to LINE Stamps Premium, a benefit that integrates messaging enhancements directly into the music service. This includes a selection of premium digital stickers for use in LINE chats, available as part of the standard subscription tier, promoting cross-app utility within the LINE ecosystem.^[28]^[32] Additionally, LINE MUSIC incorporates live streaming capabilities through LINE VOOM, allowing users to access exclusive artist performances, behind-the-scenes interactions, and event tie-ins directly within the app. These streams are available for free viewing, often featuring high-quality music videos and real-time engagement options, which extend the platform's reach into live entertainment.^[28]

Business aspects

Subscriptions and pricing

LINE Music operates primarily on a subscription-based monetization model, with revenue derived mainly from paid plans rather than advertising, though an ad-supported free tier exists for limited access.^[4] The service offers tiered premium subscriptions in Japan, its primary market, including a standard plan at ¥1,080 per month (tax included) for unlimited streaming of music, music videos, and karaoke features.^[33] A discounted student plan is available at ¥580 per month (tax included) for eligible users, providing the same unlimited access.^[33] Additionally, a family plan supports up to six members at ¥1,680 per month (tax included).^[4] New subscribers in Japan receive a one-month free trial under standard conditions, though promotional extensions to three months have been offered for anniversaries, with easy cancellation available via the app settings.^[4] The free tier allows basic access to a limited selection of content with advertisements interrupting playback, while premium subscriptions unlock ad-free listening, offline downloads, and high-quality audio.^[33] Historically, LINE Music's pricing in Japan has evolved; at launch in 2015, options included a ¥500 per month plan for 20 hours of streaming and a ¥1,000 per month unlimited plan.^[34] In discontinued markets, such as Thailand where the service operated from 2015 until its closure, unlimited access was priced at 60 THB per month following an initial one-month free trial.^[35] Taiwan's version, also discontinued, featured plans at NTD 149 and 180 per month, with add-ons for personalized ringtones and caller tunes.

Promotion and partnerships

LINE Music's promotional efforts began prominently with its first Japanese television commercial, which aired on July 11, 2015, and featured actress Nana Komatsu while using Carly Rae Jepsen's song "I Really Like You" as the soundtrack to highlight the service's music discovery features.^[36] This campaign marked an early push to integrate LINE Music into Japan's multimedia landscape, leveraging popular Western tracks to appeal to a broad audience shortly after the platform's launch. The service has maintained ongoing partnerships with major record labels such as Avex and Sony Music since its inception, providing access to extensive catalogs and enabling exclusive content distribution, including limited-edition tracks and artist-specific playlists unavailable on competing platforms.^[37] These collaborations extend to co-branded events, such as exclusive behind-the-scenes streams on LINE VOOM for performances at major shows like the Best Hit Kayo-sai 2025, where partnered artists like =LOVE offer fan-only videos and interactive sessions to deepen engagement.^[38] Additional technical partnerships, including with Tuned Global for efficient content ingestion and Music Story for enhanced metadata, support the delivery of high-quality, label-backed exclusives that prioritize artist promotion.^[39]^[40] Integration with the broader LINE ecosystem has been central to LINE Music's viral sharing promotions, allowing users to seamlessly share playlists, playback stats, and artist updates directly within LINE chats, which amplifies organic reach through social features. A key incentive is the free sticker plan for paid subscribers, offering exclusive LINE stamps themed around popular artists as giveaways to encourage retention and cross-app usage exclusively in Japan.^[41] In 2025, campaigns centered on the newly launched "My推し" feature—introduced in June to celebrate the platform's 10th anniversary—have focused on enhancing fan-artist bonds to boost subscriber retention. This personalized space lets users set up to three favorite artists, track fan levels, and access exclusive content like custom cover images and badges, with over 1 million users adopting it by November.^[42] Tied promotions include a "推し活応援キャンペーン" from November 4 to December 31, featuring daily lotteries for PayPay points and invitations to live offline events, such as those for TOMORROW X TOGETHER and (G)I-DLE, awarded to users who stream required play counts and set artists as "My推し."^[38] An accompanying 10th anniversary user appreciation campaign distributed 1 million yen in points to encourage daily engagement, while a half-price annual subscription offer until March 2026 further incentivizes long-term commitments.^[42]

Market position

Availability and user base

As of 2025, LINE Music is exclusively available in Japan, operating as a dedicated music streaming service integrated with the LINE messaging platform.^[3]^[43] The service was previously offered in Thailand, where it was discontinued on August 31, 2016, and in Taiwan, where streaming operations were suspended starting August 1, 2022, as part of a service transition to focus on other features like ringtones.^[44]^[45]^[17] Access to LINE Music requires a mandatory LINE account registered in Japan, which users must link during signup to enable full service functionality.^[27] The app can be downloaded from official stores, including the Google Play Store for Android devices (version 8.0 or higher) and the Apple App Store for iOS devices (iOS 12.0 or higher, with compatibility notes for older models like iPhone 5s to 7).^[3]^[46] While a web version exists at music.line.me for browser-based access, it offers limited functionality compared to the mobile apps; for instance, downloaded songs for offline playback and certain features like karaoke scoring are available only through the Android and iOS apps.^[2]^[3]^[47] LINE Music's user base reached over 40 million users by 2021, establishing it as a leading domestic service in Japan with sustained market presence, holding approximately 13.1% share among major streaming platforms as of 2024.^[48]^[49]

Competition

In the Japanese music streaming market, LINE Music faces competition from both international giants and local services. Primary rivals include Spotify, Apple Music, and Amazon Music Unlimited, which collectively dominate user adoption through extensive global catalogs and advanced recommendation algorithms.^[50] Domestic competitors such as AWA and Rakuten Music emphasize localized content and integration with Japanese e-commerce ecosystems, appealing to users seeking seamless access to regional artists and promotions.^[51] Prior to its discontinuation in other regions, LINE Music encountered niche competition in its early expansion markets. In Thailand, where the service launched in 2015 but ceased operations in 2016, it competed primarily with Deezer, Rdio, and Tidal, which offered limited local penetration at the time.^[44] Similarly, in Taiwan, where LINE Music suspended services in 2022, key rivals included KKBOX, a prominent domestic platform with a strong focus on Mandarin and regional music libraries.^[45] LINE Music differentiates itself through tight integration with the LINE messaging app, enabling effortless social sharing of tracks and playlists directly in chats, which fosters community-driven discovery among Japan's 97 million LINE users (as of March 2025).^[52] It also prioritizes J-pop exclusives, such as early access to albums from artists like Ayumi Hamasaki, catering to the market's preference for domestic content that accounts for over 80% of streams.^[53] Additionally, its student pricing at ¥480 per month—half the standard ¥980 rate—targets younger demographics in a price-sensitive environment.^[4] As of the 12 months ending June 2025, LINE Music led revenue generation among Japanese streaming services with $83.3 million, underscoring its competitive edge in monetization despite a fragmented market.^[54]

Reception and performance

Upon its launch in 2015, LINE Music received positive early reception, particularly for its seamless integration with the LINE messaging app, which allowed users to easily share music and playlists within chats. The service achieved over 6.2 million downloads in its first month in Japan, signaling strong initial user interest in this social-oriented streaming platform.^[55]^[15] Commercially, LINE Music has demonstrated significant success in Japan, becoming the leading streaming service by revenue as of July 2025, a position that underscores its robust user retention and market dominance in the region. This performance highlights the platform's ability to capitalize on local preferences for J-pop and integrated social features amid a growing digital music economy.^[54] Despite these achievements, LINE Music has faced criticisms regarding its limited international availability, exemplified by the suspension of its streaming service in Taiwan in 2022 due to service transition challenges, restricting its reach beyond core markets like Japan and Thailand. Additionally, it contends with stiff competition from global giants such as Spotify and Apple Music, which offer broader catalogs and international expansion.^[45] LINE Music's social sharing capabilities, including direct integration with LINE for discovering and recommending tracks, have contributed to its cultural impact by enhancing J-pop visibility and user engagement, with the platform amassing over 11 million monthly active users by 2025 and influencing music trends through community-driven playlists.^[10]^[56]

References

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What is LINE MUSIC? - RouteNote Support Hub
Sep 20, 2023 · LINE MUSIC allows you to share new music or playlists with your friends or group using the pre-existing LINE Messenger, Japan's no.1 instant ...<|control11|><|separator|>
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Home | LINE MUSIC Help Center
To get the most out of LINE MUSIC's content, you must purchase a ticket or subscription. You can also listen to 30 second demos for free.
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LINE MUSIC
名曲から最新ヒット曲まで楽しめる定額制音楽サービス「LINE MUSIC」最新ランキング・ミュージックビデオ・カラオケまで、ぜんぶまるごと”音楽を楽しみ放題！Web版アプリランキング料金プランSearch年間プラン半額について
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### Summary of LINE MUSIC
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Sharing music on LINE · 1. Go to the content's page. · 2. Tap "..." > Share > LINE Chatroom or LINE VOOM. · 3. Select the friend or group you want to share with, ...<|separator|>
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Jul 30, 2025 · 「My推し」では、LINE MUSICアプリ上に推しアーティストの専用スペースを設け、ユーザーの再生履歴から“応援”の積み重ねがひと目でわかる機能や、推し ...
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料金プラン｜LINE MUSIC
LINE MUSICのプレミアムプランどれでも新規登録なら通常1ヶ月間のところ、今だけ3ヶ月無料！月額980円の「一般」の他に月額480円の「学生」や6人まで月額1680円 ...
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- Please log in to your LINE account to purchase a ticket. To purchase a Family Plan: 1. Tap the Home tab > your profile photo at the top right of the screen.
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