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SmartBear Software

SmartBear Software is an privately held company specializing in tools for , testing, , and visibility to ensure high-quality application delivery. Headquartered in , the company was formed in 2009 and employs approximately 960 people worldwide as of 2025. It offers a portfolio of AI-powered products such as ReadyAPI for and development, for automated across , , and platforms, Collaborator for and , AlertSite for and , and BitBar for cloud-based testing. These solutions are used by over 16 million developers, testers, and engineers at more than 32,000 organizations across 194 countries, including major clients like , , and . Since its inception, SmartBear has grown through strategic acquisitions and investments, including a majority stake purchase by in 2017 and an investment by in 2020, enabling expansion in lifecycle management and generative AI-driven testing capabilities. The company's mission emphasizes ethical AI integration and end-to-end software quality, positioning it as a key player in modern and agile development workflows.

History

Origins of predecessor companies

The origins of SmartBear Software trace back to three independent companies that specialized in and testing tools: the original Smart Bear, AutomatedQA, and Pragmatic Software. Each emerged in the late and early , addressing distinct challenges in and collaboration, laying the groundwork for later consolidation under Insight Venture Partners. Smart Bear was founded in 2000 by in , initially operating as a software consultancy offering practical advice on development practices. , who also authored the influential "A Smart Bear" emphasizing actionable insights into and , shifted the company toward product development. By 2005, Smart Bear released CodeCollaborator, its flagship tool for streamlining peer code reviews through web-based collaboration, which became a cornerstone for improving code quality in teams. AutomatedQA was established in 1999 in , by Sergei Lisitsyn, with a focus on automated testing solutions for complex applications. The company quickly gained traction with the release of in December 2000, a versatile platform enabling script-based for desktop, web, and mobile across multiple languages and frameworks. This tool's cross-platform capabilities addressed the growing need for efficient QA in diverse environments, positioning AutomatedQA as a key player in . Pragmatic Software, founded in 1992 in , , specialized in web-based tools for lifecycle . Targeting collaboration and process efficiency, the company developed Software Planner, a solution for manual , requirements tracking, and defect logging, which supported agile workflows and team coordination in early software projects. Its emphasis on accessible, browser-based interfaces helped bridge gaps in traditional development tools.

Formation and early mergers

In 2007, Insight Venture Partners initiated the consolidation of software quality tool providers by acquiring AutomatedQA, a Russian company known for its automated testing solutions including TestComplete. This was followed by the acquisition of Smart Bear, a developer of collaboration and productivity tools like CodeCollaborator, in 2008, and Pragmatic Software, focused on agile planning tools such as Software Planner, in 2009. These moves by Insight aimed to build a comprehensive suite of affordable, enterprise-grade tools for software development and testing, combining the strengths of each company to address gaps in quality assurance workflows. The acquisitions culminated in the official formation of SmartBear Software, Inc. in 2009, with the merged entity operating initially under the holding name Holdings before to SmartBear Software in 2010. This integration unified product lines, such as incorporating into a broader testing alongside CodeCollaborator and Software Planner, to offer developers and testers a cohesive platform for , , and without the need for disparate tools. The emphasized a single brand identity dedicated to enhancing at scale, targeting enterprise teams with scalable solutions that improved efficiency and reduced costs. Post-formation leadership was headed by Joe Krivickas as CEO, who oversaw the initial efforts from the company's headquarters in , while maintaining distributed teams in locations like , and , . Under this structure, SmartBear focused on delivering enterprise-class tools for the full lifecycle, prioritizing accessibility and to support growing demands for reliable testing and monitoring in professional environments.

Major acquisitions and expansions

In 2011, SmartBear Software expanded its capabilities in and performance monitoring through two key acquisitions. The company acquired Eviware Software AB, the creators of the open-source SoapUI tool for , on July 5, which was integrated into the ReadyAPI product suite to enhance automated testing for web services. Earlier that year, on April 4, SmartBear acquired AlertSite, a provider of web and mobile performance management software, incorporating its monitoring platform to bolster real-time application visibility and features. In May 2016, SmartBear acquired CrossBrowserTesting, a cloud-based platform for cross-browser and responsive testing, enhancing its and testing capabilities. The acquisition momentum continued in 2013 with the purchase of Lucierna, a Spanish (APM) vendor, on December 9, which added and tools to SmartBear's portfolio, strengthening its offerings in diagnostics for , , and environments. In 2015, SmartBear acquired the Swagger open-source specification project on March 25, enabling deeper involvement in design and , which later contributed to the of the OpenAPI Initiative and expanded the company's role in the full lifecycle from to deployment. In 2018, SmartBear made two acquisitions to bolster testing and development tools. On May 9, it acquired Hiptest, a (BDD) platform for agile and teams, integrating scenario-based testing to accelerate workflows. Later that year, on October 1 (announced August 28), SmartBear acquired , which integrated solutions to enhance collaboration in agile environments, particularly within ecosystems. In 2019, the company acquired Cucumber Ltd on June 25, the creator of the open-source Cucumber framework for behavior-driven development, reinforcing its commitment to open-source agile practices. In August, SmartBear acquired Bitbar, a cloud-based mobile testing platform, expanding native mobile app automation and device lab access. In March 2020, SmartBear acquired Test Management for Jira (TM4J), a leading QA and test management app for Atlassian Jira, to strengthen enterprise test management integration. These moves, building on the company's 2009 formation under Insight Venture Partners, positioned SmartBear for broader in tools. A pivotal ownership change occurred in 2017 when acquired a majority stake in SmartBear on May 3, transitioning leadership investment from Insight Venture Partners and providing capital to accelerate product development and further acquisitions. In 2021, on April 28, the acquisition of Bugsnag introduced enterprise-grade error and tracking, addressing application crashes and issues across environments. That year also saw an investment from , joining to support ongoing growth. In April 2022, SmartBear acquired Pactflow, a contract testing platform, to enhance API contract management and consumer-driven contract practices in CI/CD pipelines. In March 2023, the acquisition of Aspecto, an OpenTelemetry pioneer, added advanced API observability and tracing capabilities to the portfolio. Recent years have seen continued growth through targeted deals, such as the 2024 acquisition of Reflect on January 25, an AI-powered no-code testing platform that modernizes UI and functional testing workflows. Later that year, on December 3, SmartBear acquired QMetry, a leader in AI-enhanced test management, further integrating advanced analytics into its ecosystem. These acquisitions have driven strategic expansions into AI-driven automation, comprehensive error tracking, and end-to-end API lifecycle management, contributing to revenue scaling from approximately $100 million in 2017 to $139 million by 2020, approaching $500 million as of 2024, with sustained double-digit annual growth and improved profitability.

Products

API development and testing tools

SmartBear Software offers a suite of tools focused on the lifecycle, encompassing design, documentation, testing, and collaboration to ensure robust development and . These tools integrate seamlessly to support modern development practices, including support for OpenAPI specifications and contract testing methodologies. Central to this portfolio is API Hub, a unified platform that combines advanced design, testing, and monitoring capabilities to streamline workflows for development teams. SwaggerHub serves as the cloud-based platform for API design, documentation, and collaboration, leveraging the to enable teams to create interactive API definitions with real-time feedback and syntax validation. It includes features like Swagger Editor for visual design, Swagger UI for interactive documentation, and governance tools to enforce standards across projects. is facilitated through role-based controls and shared workspaces, allowing distributed teams to iterate on APIs efficiently while generating client libraries and server stubs via Swagger Codegen. Additionally, recent integrations with Stoplight tools, such as for linting and for mocking, enhance design accuracy and simulation without external dependencies. ReadyAPI, formerly known as SoapUI Pro, provides comprehensive testing for across functional, security, and load scenarios, supporting protocols including , , , Kafka, , and in a low-code . It enables the creation of reusable test cases with data-driven assertions, vulnerability scans for security risks like , and scalable load simulations to benchmark performance under stress. A standout feature is service virtualization, which mocks to eliminate dependencies on external systems during testing, accelerating development cycles. ReadyAPI integrates natively with CI/CD pipelines such as Jenkins, , and , allowing automated test execution and reporting for . Pactflow, acquired by SmartBear in 2022, specializes in testing to verify compatibility in architectures, using the consumer-driven framework to define and validate interactions between services. It supports bi-directional testing for both providers and consumers, reducing integration failures by ensuring contracts remain consistent across deployments. Integrated into Hub, Pactflow offers insights, reporting, and secure access controls, helping teams decouple services while maintaining reliability in distributed systems. This tool complements SwaggerHub by embedding validation directly into the design phase. These tools evolved from SmartBear's 2011 acquisition of Eviware, the creators of the open-source SoapUI, which has amassed millions of downloads and now underpins to serve over 16 million developers worldwide in .

UI and functional testing tools

SmartBear Software provides a suite of tools designed to automate and manage () and for desktop, web, and mobile applications, enabling teams to validate application behavior and user interactions efficiently. TestComplete is a UI tool that supports both scriptless and scripted approaches for testing , , and applications. It allows users to create automated tests using scripting languages such as , , and , facilitating keyword-driven tests without extensive coding for less technical users. Originating from AutomatedQA's TestComplete, first released in 1999, the tool has evolved under SmartBear to include advanced features like AI-powered test data generation and robust object recognition for handling dynamic UIs. TestComplete now extends support to modern frameworks such as and , ensuring compatibility with contemporary web development stacks. Reflect, acquired by SmartBear in , is an AI-powered no-code testing that enables visual creation and maintenance for applications without requiring programming skills. It leverages generative , including SmartBear's HaloAI, to convert plain-English steps into automated actions, promoting faster development and to application changes. Zephyr Essential serves as a solution integrated directly with , focusing on planning, executing, and tracking functional cases to streamline workflows. It supports cross-project reuse, execution tracking, and built-in reporting to monitor testing progress within development teams. Key capabilities across these tools include cross-browser testing to ensure consistent UI performance across environments, advanced object recognition for reliable interaction with dynamic elements, and Behavior-Driven Development (BDD) support through Cucumber integration for collaborative test specification.

Performance monitoring and other tools

SmartBear offers a suite of tools designed to monitor application , track errors, facilitate code reviews, and support , enabling teams to maintain high-quality software delivery across , , and backend environments. These tools emphasize proactive detection of issues, , and seamless to provide end-to-end into and . AlertSite provides cloud-based for and applications, conducting uptime checks, from global locations, and real-user to assess metrics such as response times and rates. It delivers intelligent alerts to minimize false positives, allowing teams to respond quickly to availability or functionality issues without alert fatigue. By supporting within private networks and third-party cloud services, AlertSite ensures comprehensive coverage for distributed . Acquired by SmartBear in 2011, it has evolved into a key component for synthetic and real-user . Insight Hub (formerly BugSnag), acquired by SmartBear in 2021, provides full-stack including error monitoring and crash reporting across , , and backend applications, capturing detailed stack traces, session data, and release-specific error trends to aid in . It enables developers to track errors in , prioritize fixes based on impact, and compare stability across releases, reducing and improving application reliability. Features like automatic notifications to code owners and with workflows help streamline resolution processes. Collaborator serves as a peer code review tool that supports diff analysis for changes in source code, defect tracking during reviews, and integration with version control systems such as Git to automate workflows. It facilitates collaborative feedback on code and documents, including support for file formats like Word, Excel, and PDF, ensuring thorough quality checks before deployment. By providing detailed reports and electronic signatures, it promotes adherence to development standards in team environments. LoadNinja and LoadComplete address needs by simulating user traffic on applications without requiring scripting expertise. LoadNinja, a cloud-based platform, uses real browsers to record and replay user scenarios at scale, identifying bottlenecks through metrics like throughput and response times under high loads. LoadComplete complements this by automating load test creation via action recording for servers and rich internet applications, offering on-premises options for and evaluation. BitBar extends mobile testing capabilities with cloud access to real iOS and Android devices, supporting both manual and automated frameworks for app validation across diverse hardware and OS versions. It integrates with pipelines to enable parallel test execution, helping detect device-specific issues early. Across these tools, SmartBear emphasizes integrations—such as linking AlertSite alerts to Insight Hub error reports or embedding LoadNinja results into Collaborator reviews—to foster unified and faster issue resolution throughout the software lifecycle.

Corporate structure

Ownership and leadership

SmartBear Software was founded by Jason Cohen, who served as its early CEO during the initial formation period following the 2007 acquisition by Insight Venture Partners. In 2007, Insight Venture Partners acquired SmartBear along with predecessor companies AutomatedQA and Pragmatic Software, establishing the firm as the primary owner and supporting its early consolidation in the software quality tools market. This ownership transitioned in 2017 when acquired a majority stake from Venture Partners, enabling accelerated growth through strategic acquisitions and s in product expansion. In 2020, made a significant in SmartBear, becoming an equal co-owner alongside and valuing the company at over $1.8 billion, which further propelled its scale in solutions. As of 2025, SmartBear remains privately held by and , with the structure emphasizing scalability and innovation in tools. The company's is influenced by its owners, including representatives from , who guide decisions on long-term growth and operational efficiency. Under this ownership, SmartBear's leadership has focused on strategic priorities like integration, as seen in developments such as the HaloAI platform for enhanced , and global expansion to serve over 32,000 organizations across 194 countries. As of January 2025, Dan Faulkner serves as CEO, having succeeded Frank Roe—who led the company for five years and transitioned to a strategic advisor role—to drive innovation in -powered solutions. Key executives include CTO Vineeta Puranik, who oversees technical architecture and innovation in testing tools; CFO Shital Whitmore, managing financial strategy; and CMO Kelly Wenzel, appointed in June 2025 to lead efforts amid AI-driven growth.

Operations and global presence

SmartBear Software is headquartered at 450 Artisan Way in , where it has expanded its facilities to include onsite amenities supporting hybrid work arrangements for employees. As of 2025, the company employs approximately 960 people worldwide, with a primary focus on , , and teams to drive product development and global client service. SmartBear maintains a global footprint through key offices in , ; Wroclaw, ; and , , complemented by its headquarters in , , and remote-friendly policies that enable distributed work across and . Operating as a private company under the ownership of , SmartBear emphasizes a model of combined with strategic acquisitions, deriving revenue primarily from subscription-based and perpetual license sales within the and visibility tools market. The company promotes a collaborative culture through initiatives like the Founders Series , which features interviews with founders of its acquired companies, and dedicated talent acquisition efforts aimed at building diverse, developer-oriented teams.

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