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Graphical abstract

A graphical abstract is a single, concise, pictorial summary of the main findings and key message of a scientific article, often presented as a standalone image that visually encapsulates the research's purpose, methods, results, and conclusions. It serves as a visual complement to the traditional textual abstract, enabling readers to quickly grasp the essence of the study at a glance without delving into the full paper. Originating in the field of to depict molecular structures and reactions, graphical abstracts have evolved into a standard tool across scientific disciplines, with widespread adoption by major publishers since the early . Publishers like and now require or strongly encourage their submission for journal articles, displaying them prominently in online search results and article listings to enhance discoverability. This practice promotes interdisciplinary engagement by making complex research more accessible, particularly for non-specialist audiences browsing online or on . The primary benefits of graphical abstracts include significantly boosting article and reader interaction; for instance, their inclusion can increase views by up to threefold and shares by eightfold compared to articles without them. Effective designs typically follow structured guidelines, such as using a clear left-to-right or top-to-bottom flow, consistent icons and colors, minimal text, and high-resolution formats (e.g., at least 1328 x 531 pixels at 300 dpi) to ensure readability across platforms. Tools like , BioRender, or even PowerPoint are commonly recommended for creation, emphasizing simplicity to avoid clutter while highlighting the research's .

Introduction

Definition

A graphical abstract is a single, concise image that visually summarizes the main objectives, methods, results, and conclusions of a research article, , or review paper. It serves as a pictorial representation of the study's core elements, enabling rapid comprehension of the key scientific contributions without delving into the full text. Key characteristics of a graphical abstract include its standalone and self-explanatory nature, designed to convey the article's essence independently of accompanying . Typically formatted to specifications, such as a minimum resolution of 1328 × 531 pixels at 300 dpi for publications, it integrates icons, diagrams, arrows for narrative flow, and minimal text to maintain visual clarity and engagement. This combination ensures the image is accessible to a broad audience, including non-specialists, by prioritizing graphical elements over verbose explanations. In distinction from textual abstracts, which rely on written prose to outline the research narrative linearly, a graphical abstract emphasizes visual for immediate, intuitive understanding. While textual abstracts provide detailed descriptions in paragraph form, graphical versions distill complex information into a cohesive visual format, often evoking a "at-a-glance" impact that enhances discoverability in digital databases.

Purpose

Graphical abstracts serve as a visual summary of a research article's key findings and contributions, enabling readers to quickly scan and grasp the main highlights without delving into the full text. Their primary goal is to facilitate rapid assessment of the study's essence, allowing busy ers, students, and professionals to identify relevant content efficiently. This quick-scanning capability encourages further exploration by prompting interested readers to browse the complete paper, thereby increasing engagement with the underlying . In scientific communication, graphical abstracts enhance by bridging gaps for non-expert audiences, such as those from interdisciplinary fields, through minimal reliance on technical jargon and a focus on intuitive visuals. Graphical abstracts facilitate quicker comprehension through visual elements compared to text alone, which improves retention of core messages and supports broader understanding across diverse reader groups. By distilling complex ideas into simple, pictorial representations, they promote effective in an era where attention spans are limited and is common. In the landscape, graphical abstracts function as a promotional tool, prominently featured on journal websites, platforms, and databases like to boost article and drive downloads. Publishers such as and integrate them to attract a wider , enhancing the discoverability of in digital environments. This role not only amplifies the reach of scholarly work but also contributes to higher metrics, making graphical abstracts essential for modern strategies.

History and Development

Origins in Visual Science Communication

The origins of graphical abstracts can be traced to the broader tradition of visual , where diagrams and illustrations served as essential tools for conveying complex ideas in scientific . In the , scientific works increasingly incorporated diagrams to represent abstract concepts, marking a shift toward visual aids that complemented textual explanations. A seminal example is Charles Darwin's On the Origin of Species (1859), which featured the only illustration in its first edition—a lithographic "Tree of Life" diagram depicting evolutionary descent from common ancestors. This diagram, created by William West based on Darwin's sketches, visually encapsulated the theory of and demonstrated how branching structures could illustrate relationships among species, influencing subsequent representations. Similarly, journals like , founded in 1869, began integrating hand-drawn illustrations and early photographs to depict phenomena such as astronomical observations and biological structures, enhancing the accessibility of research findings. These 19th-century developments drew from deeper roots in specialized fields, where visual representations had long facilitated scientific understanding. Medical illustrations, originating in the , provided a foundational influence through anatomical drawings that combined artistic precision with empirical observation. Andreas Vesalius's De Humani Corporis Fabrica (1543) introduced illustrations of dissected human bodies, executed by artist Stefan van Calcar, which prioritized anatomical accuracy over symbolic depictions and became models for scientific in . In , schematics evolved from technical drawings—such as Leonardo da Vinci's mechanical sketches—to standardized diagrams in by the early , representing systems and processes with symbolic notation to aid comprehension in fields like and architecture. These traditions underscored the role of visuals in bridging theoretical concepts and practical application, paving the way for more integrated aids in scientific texts. By the mid-20th century, pre-digital visual tools further refined this legacy, particularly in , where flowcharts emerged to simplify complex processes. In the 1940s and 1950s, flow diagrams were adopted in and computational papers to outline algorithmic steps and material flows, as seen in early works by and (1947), who used them to plan electronic computations and translate mathematical problems into machine-readable forms. These schematics, standardized through templates like those from the Eckert-Mauchly Computer Corp. (1950), allowed researchers to visualize decision paths and sequences, reducing textual ambiguity in operations research publications. Such innovations highlighted the growing emphasis on concise visual summaries in scientific communication before the digital era. The concept of the graphical abstract as a concise visual summary emerged specifically in chemistry publishing in the 1970s. introduced graphical abstracts as a regular feature in 1976 (German edition) and 1977 (English edition), using single images to depict molecular structures and reactions, laying the groundwork for their use across scientific disciplines.

Modern Adoption in Publishing

While graphical abstracts had been used in chemistry journals since the 1970s, their modern adoption gained significant traction during the 2010s, marking a shift toward visual summaries in scientific publishing to complement traditional text-based abstracts, with early widespread implementations in chemistry journals around 2011 by publishers like introducing guidelines as part of its "Article of the Future" initiative to enhance online article discoverability. This was followed by broader uptake in medical fields, notably with the introduction of visual abstracts—a specific style of graphical abstract—by the Annals of Surgery in June 2016 under the creative editorship of Andrew Ibrahim. Major publishers like also integrated graphical abstracts into their figure guidelines during this period, emphasizing single-panel visuals to convey key research messages. Key driving factors behind this modern adoption include the challenges of in digital publishing environments, where readers increasingly browse online content rapidly and across disciplines. Publishers such as and Wiley have actively promoted graphical abstracts to improve article metrics, including views, downloads, and social media engagement, with studies indicating they can double average annual article usage. By 2023, graphical abstracts had become institutionalized in numerous high-impact journals, with over 100 titles across fields like medicine and social sciences mandating or strongly encouraging their submission to boost research visibility. Examples include The Lancet, which offers graphical abstracts as a collaborative tool for summarizing clinical trial results, and widespread use in Elsevier and Springer Nature portfolios. Their integration into digital platforms like PubMed Central further facilitates display alongside full-text articles, enabling seamless access in open-access repositories.

Types

Conceptual Diagrams

Conceptual diagrams represent a type of graphical abstract that employs simplified icons and symbols to convey abstract ideas, such as hypotheses, models, or theoretical relationships, without relying on literal or photographic depictions. These diagrams typically feature non-literal elements like to symbolize mechanisms, arrows to indicate processes or directional flows, and pathways to illustrate conceptual connections, allowing for the of complex ideas into visually intuitive forms. In chemistry research, conceptual diagrams often depict molecular interactions through symbolic representations, such as interconnected nodes and arrows forming pathways that highlight reaction mechanisms or binding affinities, enabling authors to abstract intricate chemical processes into clear, diagrammatic overviews. For instance, a diagram might use stylized orbs for atoms and curved lines for bonds to model hypothetical reaction trajectories, avoiding the need for detailed structural formulas in the initial visual summary. This approach proves advantageous in complex theoretical work, where realistic photographs or simulations are impractical due to scale or abstraction levels, as it prioritizes conceptual clarity over empirical visuals. Conceptual diagrams are particularly well-suited for foundational research in fields like physics and social sciences, where the emphasis lies on elucidating relationships, causal models, or systemic interactions rather than raw data presentation. In physics, they might symbolize quantum phenomena or force dynamics using abstract vectors and equilibrium icons, while in social sciences, parallel symbolic tracks can outline survey-based theoretical frameworks, facilitating quick comprehension of interdisciplinary hypotheses.

Flowcharts and Infographics

Flowcharts and infographics represent a category of graphical abstracts that structure information through sequential or hierarchical visualizations, typically featuring interconnected boxes, directional arrows, and embedded data elements like bar graphs, pie charts, or timelines to the progression from methods to key results. These designs leverage spatial layouts—such as left-to-right or top-to-bottom flows—to guide the viewer's eye through logical processes, making complex workflows accessible at a glance. Arrows often denote or , while charts quantify outcomes, such as relative changes or statistical trends, without overwhelming the viewer with dense text. In , flowcharts within graphical abstracts commonly illustrate experimental pipelines, for instance, tracing the transformation of input materials like samples through stages of , sequencing, and to output visualizations of protein structures or genetic variants, with arrows linking each phase. variants enhance these by incorporating quantitative icons or simplified graphs, such as percentage-based pie charts showing frequencies or line timelines depicting evolutionary timelines in microbial studies. These elements highlight the empirical of the work, emphasizing measurable transitions from hypothesis to validation. Such graphical abstracts prove most effective in empirical domains like and , where step-by-step depictions are crucial; for example, in , they outline material testing sequences from design prototyping to performance metrics via hierarchical branches and bar graphs comparing stress thresholds, while in clinical settings, they patient recruitment through intervention phases to outcomes using timelines and icon-based statistics for rates. Unlike conceptual diagrams that prioritize symbolic overviews, and infographics verifiable sequences and data-driven narratives to underscore methodological rigor.

Visual Narratives and Comics

Visual narratives and comics in graphical abstracts utilize multi-panel layouts that mimic comic strips or to convey stories, incorporating characters, , and scenes to illustrate the progression from problem to . These formats transform scientific processes into engaging tales, often employing anthropomorphic elements or relatable scenarios to guide viewers through the journey, such as a problem- that highlights challenges, methods, and outcomes. Unlike static diagrams, this approach leverages flow to foster emotional connection and comprehension, making abstract concepts more accessible. In , comic-style graphical abstracts have depicted climate impacts through illustrated scenarios, such as showing improper waste disposal leading to degradation via a child's to evoke parental concern and promote sustainable practices. For instance, campaigns in used multi-panel to narrate from municipal waste and vehicle emissions, culminating in calls for better disposal habits, which correlated with improved public behaviors in surveyed communities. These "comic abstracts" extend to outreach efforts, where sequential panels illustrate broader environmental narratives, like the effects of on , to engage non-expert audiences effectively. Such formats excel in public engagement papers and interdisciplinary topics, where their relatable enhances accessibility and relatability across diverse audiences, including policymakers and the general , by bridging details with human-centered narratives. In health humanities, for example, comic abstracts have narrated intergenerational through character-driven panels, promoting wider of findings beyond traditional academic circles. This style's humorous or empathetic tone encourages dialogue and retention, positioning it as a powerful tool for in multifaceted fields.

Design and Creation

Key Design Principles

Effective graphical abstracts adhere to core principles of simplicity, clarity, and consistency to ensure they communicate complex scientific ideas at a glance. is achieved by limiting the design to a small number of key visual elements (typically around 7, per cognitive limits like ) to avoid overwhelming the viewer and preserve for focus. Clarity emphasizes high-contrast visuals and a logical flow, typically left-to-right or top-to-bottom for audiences, using arrows or spatial arrangements to guide the narrative without ambiguity. Consistency involves uniform styling across icons, lines, and colors—restricting palettes to 3-4 hues with matching line widths—to create a cohesive, professional appearance that reinforces the message. Color theory plays a crucial role in enhancing and ; designers should select analogous or limited palettes (e.g., 2 core colors plus tints and shades) while maintaining low to prevent visual clutter. Critical for inclusivity, combinations like red-green must be avoided, with tools like color blindness simulators ensuring distinguishability in and sufficient contrast (e.g., meeting accessibility standards like WCAG 4.5:1 where applicable). Text should be minimal, using fonts like or for readability, with larger sizes for titles and concise labels to support rather than dominate visuals. Composition rules further refine the layout for and . Symmetrical arrangements suit static comparisons, while asymmetrical ones direct attention dynamically, but both must avoid clutter by aligning elements via principles like proximity and similarity. is established through bolding or color accents on key findings, ensuring the central message emerges prominently, often in conceptual diagrams or flowcharts that illustrate processes without excessive detail.

Tools and Techniques

Creating graphical abstracts requires a combination of specialized software and structured methods to ensure clarity and professionalism, particularly for researchers without formal design training. software such as provides precision for scalable illustrations, allowing users to create layered designs that maintain quality at various sizes. For open-source alternatives, offers similar vector capabilities without cost, enabling the import of (SVG) icons and paths for custom elements. Accessible options like facilitate quick assembly using built-in shapes and alignment tools, while web-based platforms such as provide drag-and-drop templates with pre-made scientific icons. In fields like , BioRender stands out for its library of over 40,000 scientifically accurate icons, supporting through an intuitive interface. Mind the Graph similarly offers customizable templates tailored to research visuals, with options for collaboration in real-time. Practical techniques begin with initial sketching on to the , capturing core elements like methods, results, and conclusions before . This analog step transitions to digital tools, where users import sketches as references and build layers for icons, arrows, and labels, applying gridlines and features to maintain . For non-designers, collaboration involves sharing draft files via cloud-based tools like or , soliciting feedback from co-authors on and message early in the process. Icon selection draws from libraries such as or Flaticon, ensuring attribution for free assets and customization to fit the study's theme. Final exports should prioritize high-resolution formats like at 300 DPI for print compatibility or vector-based PDF/ to prevent upon resizing, adhering to journal specifications such as square dimensions (e.g., 1080 × 1080 pixels). Always check publisher guidelines, such as Elsevier's minimum 1328 × 531 pixels at 300 dpi or Springer's landscape 7:5 aspect ratio. A typical workflow emphasizes iteration: first, outline the key messages in 1-3 bullet points to guide element selection; second, assemble icons and text on a blank canvas, testing layouts in grayscale for contrast; third, refine through multiple feedback rounds, adjusting for simplicity before exporting. This process applies foundational design principles like hierarchy and flow, ensuring the abstract communicates effectively without overwhelming the viewer.

Evidence of Effectiveness

Empirical Studies

Empirical studies on graphical abstracts have primarily focused on their impact on reader , , and , often through controlled experiments and publisher analytics. A key 2019 study published in conducted a with 538 participants to compare the effectiveness of different abstract formats, including graphical abstracts, video abstracts, summaries, and traditional published abstracts, using two HIV-1 research papers as test cases. Participants were randomly assigned to one format and assessed via quizzes, perceived understanding ratings, and enjoyment surveys; results indicated that graphical abstracts improved compared to published abstracts alone but were outperformed by video abstracts and summaries in both scores and participant enjoyment. A 2023 review in eScience synthesized multiple empirical investigations into graphical abstract adoption and engagement, highlighting their role in enhancing visibility. The review referenced a 2017 study by Ibrahim et al., which analyzed dissemination and found that tweets including graphical abstracts increased article views by 7.7 times compared to title-only posts. Additionally, it cited a 2022 analysis of top s showing that articles with graphical abstracts received significantly higher citations than those without, underscoring their effectiveness in medical fields. A 2019 study on surgical further demonstrated that graphical abstracts boosted online engagement among healthcare professionals by 45.3 times when shared on , compared to 29.4 times for plain English summaries and 28.8 times for standard tweets. Methodologies in these studies typically involve controlled experiments and user surveys to isolate graphical abstracts' effects. The PLOS ONE experiment employed and standardized comprehension quizzes to measure cognitive outcomes across diverse participant groups, including scientists, science-related professionals, and non-scientists. Surveys of users, such as those analyzing publisher data, often track metrics like click-through rates on pages; for instance, a 2023 propensity score matching analysis of Wiley Online Library found that graphical abstracts increased initial clicks on text abstracts by attracting more first impressions, though long-term usage effects were less pronounced. These approaches compare visual abstracts directly against text-based ones, controlling for variables like topic and publication venue to assess relative performance. Overall findings suggest graphical abstracts generate higher initial interest in visual-heavy fields like , where studies report substantial boosts in engagement and citations. In contrast, results are more mixed in social sciences, where abstract topics may lend themselves less to visual simplification, leading to variable and as noted in adoption trend analyses showing slower compared to biomedical journals. The eScience Editing review emphasized that while graphical abstracts consistently improve accessibility for broad audiences, their success depends on field-specific adaptability.

Measured Impacts

Graphical abstracts have demonstrated measurable improvements in article visibility, particularly through enhanced online and social media exposure. A 2017 study analyzing tweets from the Annals of Surgery journal found that posts featuring visual abstracts garnered nearly eight times as many impressions on compared to those without, alongside more than eight times the retweets. Similarly, pilot implementations in journals have reported increased impressions and shares on platforms like , contributing to broader dissemination. A 2023 propensity score matching analysis of articles in the chemistry journal Molecules revealed that graphical abstracts significantly increased text abstract views, though full-text downloads showed no substantial difference. In terms of engagement and citations, graphical abstracts correlate with heightened reader interaction and modest citation gains in certain contexts. The same Annals of Surgery study observed a 2.7-fold increase in article visits from links when visual abstracts were used, indicating stronger initial engagement. Reports from publishers indicate benefits; notes doubled annual article use, while reports up to threefold views and eightfold shares. Studies show mixed effects on citations, with no consistent uplift. A analysis in sport journals confirmed elevated attention scores for papers with graphical abstracts, reflecting greater online discussion and media mentions, but no direct citation uplift. Improved download rates have also been noted in academic databases, with visual formats driving quicker access to content. A 2024 review affirmed increased views (up to 50% more) and downloads (three times in some cases) but reiterated the lack of consistent citation effects across disciplines. Field-specific impacts highlight graphical abstracts' stronger efficacy in STEM disciplines, such as , where they simplify intricate data visualizations and processes, leading to higher engagement rates than in fields. Adoption remains limited in humanities journals, with visual tools less prevalent due to the narrative and interpretive of there. Notably, graphical abstracts enhance for non-native English speakers by minimizing barriers through icons and diagrams, fostering greater global participation in scientific discourse.

Applications

In Academic Journals

Elsevier has implemented graphical abstracts as a standard requirement for many of its journals, particularly for research articles, to visually summarize the key findings and encourage reader engagement, though authors should verify specific journal guidelines. While optional in many journals, graphical abstracts are required in select titles like Chemistry, where color versions are published at no extra cost and sized to fit 90 mm wide by variable height. The (ACS) similarly requires their inclusion for all article types, including originals and reviews, as (TOC) graphics to boost discoverability, with a preference for high-resolution images meeting minimum dimensions of 8 cm by 4 cm at 300 dpi in formats like TIFF, , , or PDF. Common specifications across these publishers include file types such as , , or PDF; minimum resolutions of 300 dpi; and size guidelines like Elsevier's 1328 x 531 pixels, ensuring for display while limiting file sizes to avoid upload issues—typically under 150 per . Placement varies: Elsevier displays them in search results, contents lists, and article pages rather than PDFs, whereas some journals integrate them on the first page of the PDF alongside highlights. In prominent journals like , graphical abstracts are employed to deliver concise visual overviews of clinical trial outcomes, such as results from studies on treatments, COVID-19 vaccines, and , facilitating rapid comprehension of complex data for broad audiences. For review articles, graphical abstracts adapt by synthesizing trends, methodologies, and knowledge gaps from multiple sources rather than focusing solely on novel data, often requiring permissions for reused images under licenses like , whereas original research emphasizes specific experimental results and mechanisms. This distinction ensures reviews provide a high-level conceptual map, while originals highlight methodological flow and key outcomes. The adoption of graphical abstracts has led to their use as standardized thumbnails—often square-formatted for optimal display—on homepages and search interfaces, enhancing visual appeal and supporting by incorporating relevant keywords in text and attracting higher click-through rates in online results. Such implementations have been linked to improved metrics, including greater visibility and reader engagement in scholarly platforms.

In Broader Scientific Communication

Graphical abstracts extend their utility beyond journal publications into dynamic settings like scientific conferences and presentations, where they function as standalone visuals to convey research essence rapidly. At events such as (ACS) meetings, they are compiled into dedicated abstract books for poster sessions, enabling attendees to quickly scan and select presentations of interest. In oral talks, these visuals enhance slide decks by distilling methods, results, and implications into a single, intuitive image, thereby improving audience comprehension during time-constrained sessions. For instance, conferences like IEEE ICRA require graphical abstracts as part of presentation materials to provide viewers with an immediate overview of the work, facilitating networking and discussion among participants. In outreach efforts, graphical abstracts are repurposed for social media platforms such as (now X) and , where they boost public engagement by making complex findings accessible to non-experts. A study analyzing tweets from Annals of Surgery found that posts including visual abstracts received nearly three times more link clicks to full articles compared to text-only versions, demonstrating their role in amplifying reach. Researchers also adapt them for blogs and funding proposals, where the visual format highlights project novelty and impact succinctly; for example, including a graphical abstract in grant applications has been shown to differentiate proposals visually from text-heavy submissions. This approach supports broader dissemination, as visuals are easily shared and embedded in online content to attract journalists, policymakers, and the public. Educationally, graphical abstracts serve as tools to summarize intricate topics in theses and dissertations, helping students articulate their research during defenses and in open-access repositories like institutional archives. Their pedagogical value lies in promoting visual remediation skills, where students learn to integrate text and imagery to convey scientific narratives, as explored in analyses of in courses. In settings, instructors incorporate them into teaching materials to break down complex concepts, fostering and comprehension without overwhelming detail. This application aligns with , where graphical abstracts in repositories enable quick browsing and reuse for instructional purposes across disciplines.

Challenges and Future Directions

Limitations and Pitfalls

Graphical abstracts, while intended to summarize visually, are prone to that can undermine their effectiveness. Oversimplification often leads to of nuanced scientific results, as these visuals cannot fully capture the complexity of a study and may distort key findings when elements are reduced to basic icons or diagrams. Inconsistent styles, such as mixing icons from disparate sources with varying line widths, colors, or fonts, can confuse viewers and obscure relationships between visual components. Practical barriers further complicate their adoption. Creating graphical abstracts is time-intensive, particularly for non-experts who lack design training, often requiring iterative feedback or specialized teams to achieve clarity. Accessibility issues exacerbate this, including the use of color-blind unfriendly palettes like red-green combinations that fail to meet contrast ratios (e.g., 4.5:1), and the frequent omission of alt-text, which hinders compatibility for visually impaired users. Equity challenges highlight systemic disparities in graphical abstract usage. Resource gaps in low-income institutions limit access to , software, or training, particularly affecting early-career researchers without institutional support for . Additionally, potential biases in visual representation of diverse data perpetuate inequities; for instance, analyses of medical graphical abstracts reveal overrepresentation of light-skinned (91.3%) and male (59.5%) figures, alongside stigmatizing depictions of larger body sizes linked to disease and inactivity, which can reinforce harmful and neglect sociostructural factors in health research. Recent advancements in have introduced AI-assisted tools that streamline the creation of graphical abstracts, enabling researchers to generate publication-ready visuals from text inputs in seconds. For instance, platforms like Grabstract utilize AI to automatically extract key concepts, select and generate icons, and arrange elements into structured diagrams compliant with specifications such as 1200x1200 pixels at DPI. However, publisher policies on AI use vary; for example, prohibits generative AI or AI-assisted tools for producing graphical abstracts as of 2025, while others require disclosure of AI assistance. These tools can reduce the time and expertise required for manual , though adoption depends on guidelines. Evolving standards emphasize principles to ensure graphical abstracts are accessible to diverse audiences, including those with visual impairments. Guidelines advocate for high-contrast elements (at least 4.5:1 ratio), avoidance of color-only coding, and compatibility testing with color-blindness simulators to promote universal comprehension. Accompanying alt-text descriptions are recommended for all figures, including graphical abstracts, to support screen readers and broaden reach, in line with WCAG 2.1 AA guidelines. For instance, the Electrochemical Society has mandated graphical abstracts for all archival journal submissions effective April 1, 2025, though without a specific alt-text requirement. Research directions are exploring hybrid formats that combine graphical abstracts with video elements to enhance engagement and multimodal communication. Journals such as those from now accept both graphical and video abstracts alongside s, allowing authors to convey dynamic processes visually while maintaining concise summaries. Studies on video abstracts highlight their role in hybrid genres, leveraging semiotic resources for broader dissemination, with animated versions boosting visibility. Additionally, graphical abstracts are expanding beyond fields into sciences and , where early adoption since 2010 has shown a 350% growth in usage from 2011 to 2015, facilitating visual representation of qualitative and theoretical .

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