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OfferUp

OfferUp is an mobile application and that facilitates the local buying and selling of new and used goods, services, vehicles, and jobs, connecting individuals, businesses, and communities across the . Founded in 2011 by Nick Huzar and Arean Van Veelen in , the company emerged as a user-friendly alternative to traditional classifieds platforms like , emphasizing simplicity in posting items via photos and descriptions. Headquartered in , OfferUp has expanded significantly, achieving over 150 million downloads and facilitating more than 30 million annual transactions as of recent reports. In March 2020, OfferUp merged with rival mobile marketplace in a deal backed by $120 million in funding from Group, combining their U.S. operations to create a unified with an initial user base exceeding 20 million monthly and enhancing features like secure payments and shipping options. By 2025, the platform serves more than 40 million yearly users and has become a key player in the sector, with its annual Recommerce Report highlighting that 93% of Americans purchased secondhand items that year, underscoring OfferUp's role in promoting sustainable local commerce. The app's core features include in-app messaging for negotiations, shipping for non-local deals, business tools for inventory management, and a jobs section, all designed to foster trust and convenience in peer-to-peer exchanges while prioritizing user safety through identity verification and transaction guidelines. OfferUp's mission is to unleash the power of local economies by enabling people to access what they need closer to home, positioning it as a top-ranked shopping app in the U.S. with reported revenues between $100 million and $150 million annually in recent years.

History

Founding

OfferUp was founded in 2011 in , by Nick Huzar and Arean van Veelen. Huzar, who served as CEO, and van Veelen, the CTO, both brought prior entrepreneurial experience; Huzar had co-founded and led technology companies like Konnects, Inc., while van Veelen contributed technical expertise to the venture. The idea for OfferUp stemmed from Huzar's personal challenges as a new father in 2010–2011, when he needed to sell unused household items to make space for his incoming daughter but found existing options inadequate. He struggled with platforms like , which suffered from a clunky mobile interface that made posting and browsing difficult on smartphones, as well as trust issues arising from anonymous listings without photos, user ratings, or easy communication tools. Motivated to create a simpler, more reliable way to offload "the burden of stuff," Huzar partnered with van Veelen to build a mobile-centric solution focused on local . Initially operating under the names DitchThis Inc. and iDeal Technologies Inc., the company rebranded to OfferUp to better reflect its core offering. Launched as a mobile-first consumer-to-consumer () marketplace, OfferUp emphasized easy photo uploads, in-app messaging, and local, in-person exchanges to foster trust and convenience, directly addressing the shortcomings of desktop-heavy classifieds like . The app debuted in a limited Seattle-area market, prioritizing user safety and simplicity from the outset.

Key milestones and acquisitions

In 2015, OfferUp achieved a pivotal milestone by emerging from stealth mode, announcing over $90 million in cumulative funding and disclosing explosive growth that enabled a nationwide rollout across the United States. This included a $73 million Series C round closed earlier that year, led by T. Rowe Price Associates, which fueled infrastructure enhancements and market penetration beyond its initial Seattle-area focus. Early partnerships with investors like Andreessen Horowitz further supported this expansion, positioning OfferUp as a leading mobile marketplace for local transactions. A landmark event came in March 2020 with OfferUp's acquisition of rival marketplace , alongside a $120 million funding round led by OLX Group, which acquired a 40% stake in the combined company. The deal, valued at an undisclosed amount, merged letgo's U.S. operations and its user base of millions, integrating advanced features like AI-driven image recognition for automated item categorization and pricing suggestions. This consolidation created a unified platform with over 20 million monthly active users, significantly accelerating user growth and enhancing inventory diversity. To broaden its scope beyond local meetups, OfferUp introduced nationwide shipping in May 2018, branded as OfferUp Shipping, which supported transactions for items up to 150 pounds across the contiguous 48 states. This feature, powered by partnerships with carriers like and USPS, allowed sellers to handle non-local sales securely with built-in payments and buyer/seller protections, directly competing with national platforms. Post-acquisition, OfferUp emphasized U.S. market dominance by integrating letgo's assets while forgoing immediate international expansion, despite Group's global footprint providing strategic options for future growth. The company's resources were directed toward domestic enhancements, solidifying its position as the premier mobile marketplace in .

Recent developments

In October 2025, OfferUp announced layoffs affecting more than 20% of its , marking the second round of significant staff reductions within less than a year following a 22% cut in December 2024. The move, led by CEO Todd Dunlap, aimed to streamline operations and refocus the company on its core local marketplace model amid economic pressures. Affected employees received at least ten weeks of severance, continued health benefits through the end of 2025, and outplacement support. As part of these operational adjustments, OfferUp discontinued its nationwide shipping feature effective September 23, 2025, shifting emphasis back to in-person, local transactions to enhance the buying and selling experience. This change builds on the 2020 integration of , which expanded OfferUp's reach but introduced complexities in logistics; subsequent streamlining in 2025 included consolidating features to prioritize simplicity and local connections over broader elements. The layoffs also involved leadership transitions, with some executives departing while Dunlap retained his role to guide the company's renewed focus on community-driven . On September 25, 2025, OfferUp released its annual Recommerce Report in partnership with GlobalData, highlighting the mainstream adoption of secondhand shopping. The report, based on a survey of 1,500 U.S. adults, revealed that 93% of Americans purchased a used item in 2025, with over half having sold something themselves, underscoring the platform's role in the growing recommerce sector. It projected the U.S. secondhand market to reach $306.5 billion by 2030, representing a 34% increase from prior estimates and accounting for 8% of total retail sales. Under CEO Todd Dunlap's leadership since 2021, OfferUp has emphasized reinventing peer-to-peer commerce by leveraging local networks to foster sustainable buying and selling. In a 2025 company letter, Dunlap outlined priorities such as expanding local business tools and enhancing user connections, aligning with broader trends in growth. These efforts position OfferUp to capitalize on the projected market expansion while navigating operational efficiencies.

Business and operations

Funding

OfferUp's funding journey began in early 2012 with a modest seed round of $385,000 led by , providing initial capital for the mobile marketplace's development. In September 2013, the company secured an undisclosed Series A led by Jackson Square , followed by a Series B round in May 2014 led by , which totaled $15 million to support platform expansion. Subsequent rounds accelerated growth, with a $73 million Series C in March 2015 led by and participation from Vy Capital, Coatue, High Line Venture Partners, , and . In November 2015, OfferUp disclosed a total of $90 million in funding to date, encompassing the prior rounds. This was followed by a significant $119 million Series C in September 2016 led by and Altimeter Capital, which valued OfferUp at $1 billion and marked its status. In November 2016, the company raised an additional $11 million extension to this round, with participation from investors including co-founder . Later investments included a $39 million round in July 2018. A pivotal late-stage round occurred in March 2020, when OfferUp raised $120 million led by Group, which also facilitated the acquisition of rival and resulted in OLX owning approximately 40% of the combined entity. This funding solidified OfferUp's position as a leading mobile . Other notable investors across rounds include 369 Partners, Akkadian Ventures, Spur Capital Partners, and Falcon Partners, among a total of over 30 backers. As of 2025, OfferUp remains privately held with no (IPO), and total funding raised is reported variably across sources—approximately $701 million according to PitchBook and $797 million per Tracxn, compared to $381 million cited by —reflecting differences in how certain transactions like the Letgo deal are accounted for.

Growth and user statistics

OfferUp has experienced significant expansion since its early years, growing from approximately 35 million users in to over 150 million cumulative downloads by 2025, establishing it as a leading mobile marketplace for local buying and selling. This trajectory reflects the platform's focus on connecting buyers, sellers, businesses, and job-seekers across U.S. communities, with more than 40 million active yearly users contributing to its scale. The platform's growth aligns with broader trends in secondhand shopping, where 93% of Americans engaged in activities in 2025, often through apps like OfferUp. OfferUp dominates the local consumer-to-consumer () segment by emphasizing in-person transactions, with 51% of users completing some deals face-to-face and 27% doing so for every exchange. This approach has particularly resonated with younger demographics, as the platform has contributed to 54% of Gen Z shoppers preferring secondhand items over new ones when available. Economically, OfferUp facilitates over 30 million transactions annually, underscoring its role in the expanding sector. The U.S. market, bolstered by such platforms, is projected to grow 34% by 2030, reaching $306.5 billion in value and accounting for nearly 8% of total retail spending. In October 2025, OfferUp announced layoffs affecting more than 20% of its workforce as part of efforts to simplify offerings and focus on core local marketplace features.

Business model

OfferUp operates on a , allowing users to list and sell items locally for without transaction s, which encourages broad participation and high transaction volume across its platform connecting more than 150 million users. This approach prioritizes accessibility for casual sellers while generating revenue through optional paid features that enhance listing visibility. Primary monetization comes from promotions such as the Bump feature, which relists items at the top of search results for a , and the Promote Plus subscription, a monthly plan that provides continuous top-feed placement and extended geographic reach to attract more buyers. Additional revenue streams include fees from OfferUp Shipping, which enables non-local sales; sellers pay a service fee of 12.9% of the sale price (minimum $1.99) on shipped transactions, while buyers cover actual shipping costs. For businesses, OfferUp offers premium tools through its OfferUp for Business platform, including with behavioral and geographic options reaching up to 95% of in-app traffic, along with performance analytics tracking views, clicks, and inquiries for promoted listings. The 2020 integration with , following OfferUp's acquisition, combined their user bases to create a larger exceeding 20 million monthly active users at the time, enabling enhanced ad targeting and scaled opportunities while maintaining the free core experience to avoid alienating users. This expansion supported diversified revenue from sponsored listings and partnerships without introducing fees on basic local transactions. As of 2025, OfferUp reports annual revenues between $100 million and $150 million.

Product and services

Core platform features

OfferUp's core platform revolves around facilitating straightforward local and expanded transactions through intuitive listing and search mechanisms. Users create listings primarily via the by uploading high-quality photos of items, adding descriptions, selecting from predefined categories such as , furniture, vehicles, , and home goods, and specifying prices and locations. The platform employs geolocation services to automatically detect and incorporate the seller's position, enabling searches to prioritize nearby matches and fostering a community-oriented focused on local discovery. This photo-centric approach, combined with keyword-based search functionality enhanced by multimodal for image and text queries introduced in February 2025, allows buyers to browse listings via an infinite scroll interface optimized for devices, enhancing for casual users seeking secondhand goods. Communication between buyers and sellers is streamlined through an integrated in-app messaging system that maintains privacy by avoiding the need to personal contact information like numbers or emails. This secure feature supports direct negotiations, inquiries about item conditions, and arrangements for viewings or pickups, with messages organized into threads for efficient management. To build within the , OfferUp incorporates ratings and reviews, where buyers and sellers can leave on transactions, contributing to reputations that future interactions and help users identify reliable counterparts. These tools emphasize safe, app-contained , reducing external risks while promoting transparent s. Transaction processes on OfferUp prioritize in-person meetups for sales, encouraging users to connect at public locations to inspect items and complete or payments directly, which aligns with the platform's emphasis on proximity and immediacy. For broader accessibility, OfferUp introduced integrated nationwide shipping in , allowing sellers to offer delivery options for qualifying items through partnerships with carriers, complete with prepaid labels and tracking, though this ended for new listings on September 23, 2025, and was fully discontinued by October 21, 2025, to refocus on core trading. Sellers can enhance listing visibility via paid promotion tools, such as "bumps" or multi-day boosts, which elevate items to the top of search results and category feeds for increased exposure and faster sales. These features collectively support a seamless economy, with brief extensions for users enabling scaled inventory management without altering the fundamental mechanics. The platform has expanded to include OfferUp Rentals for listings and a Home Services Marketplace launched in 2024, with direct postings added in early 2025, further connecting users to and needs in their communities.

User experience and tools

OfferUp's mobile-first design prioritizes accessibility and ease of use across its and applications, delivering an intuitive interface optimized for touch-based interactions on smaller screens. Users can effortlessly upload multiple photos of items directly from their device camera or gallery, add descriptions and prices, and publish listings in under a minute, streamlining the process of local buying and selling. notifications enhance by instantly alerting users to incoming messages, price drops, or new listings that match their search criteria, ensuring timely interactions without constant app monitoring. Among its advanced tools, OfferUp incorporates AI-powered image recognition, a feature integrated following the 2020 acquisition of , which analyzes uploaded photos to automatically suggest categories, titles, and even pricing estimates for items. This technology reduces manual input errors and accelerates listing creation, making the platform more efficient for casual sellers. While core transaction flows like messaging and meetups remain straightforward, these tools elevate the overall usability by minimizing friction in item preparation. The platform extends its accessibility beyond goods exchange by supporting job postings, where employers can list local opportunities and job seekers browse and apply directly within the app, fostering economic connections in users' communities. This feature complements OfferUp's emphasis on neighborhood ties, allowing interactions like service recommendations and event discoveries to build broader social networks. Customization plays a key role in tailoring the user experience, with personalized feeds generated based on a user's geographic location and browsing history to prioritize relevant local listings and suggestions. Recommendation algorithms draw from past activity to refine content visibility, helping users discover items or opportunities aligned with their interests while maintaining a dynamic, location-centric view of the marketplace.

Business offerings

OfferUp provides tailored services for businesses through its "OfferUp for Business" , enabling dealerships, retailers, and other enterprises to leverage the for and . Businesses can create dedicated storefronts to upload and showcase products, with tools designed to enhance visibility among buyers searching for items in . These offerings include options for that prioritizes listings in relevant geographic areas, helping sellers connect with high-intent customers nearby. features allow businesses to track listing performance, buyer engagement, and metrics to optimize their strategies. A key component is the OfferUp Motors program, a specialized initiative for automotive dealerships launched as part of the Verified Dealer Program. This program equips verified dealers with tools to promote vehicle inventory, integrate with (CRM) systems, and receive prioritized leads based on buyer intent. Dealerships benefit from automatic inventory updates, premium ad placements, and direct communication channels to facilitate quicker transactions. In 2023, OfferUp introduced the Top 100 Dealership Awards to recognize outstanding performers in the program, honoring dealerships for exceptional service, sales volume, and based on platform data. Integration capabilities further support users by allowing seamless syncing of and data through partnerships with dealer management systems () and marketing providers. For instance, dealerships can automate daily feeds to keep listings current without manual uploads, while retailers access tools for broader synchronization. Location-based targeting ensures ads reach potential customers in proximity, aligning with OfferUp's focus on local commerce to drive foot traffic and online-to-offline conversions. Businesses can enhance their presence via premium subscriptions, such as , which provides boosted listings, exclusive features, and dedicated to accelerate sales. These paid tiers enable endless promotion of items at the top of search results and feeds, offering up to twice the selling speed compared to standard listings for verified accounts.

Recognition and impact

Awards and honors

In 2016, OfferUp received the GeekWire App of the Year award, recognizing its innovative mobile platform that simplified local buying and selling through photo uploads and mutual ratings. The following year, in 2017, the company earned the Seattle Business Tech Impact Gold Award in the Consumer category for its role as a leading local , serving 35 million users and facilitating over $14 billion in transactions by emphasizing simplicity and trust in exchanges. Also in 2017, OfferUp co-founder and CEO Huzar was named 425 Business CEO of the Year for his strategic leadership, including selective hiring, effective delegation, and community initiatives like supporting the Police Department's Beds for Kids program, which helped scale the startup from near to a $1.2 billion valuation. In 2019, OfferUp was honored with the Eastside Business of the Year award by the Bellevue Chamber of Commerce, acknowledging its rapid growth as an eight-year-old mobile marketplace and contributions to the regional business community. OfferUp has also been consistently featured in prominent tech rankings, such as the GeekWire 200 list of influential startups, with inclusions in 2024 and 2025 for its marketplace impact. In 2023, OfferUp launched the inaugural OfferUp 100 awards program to recognize top dealerships in its Motors category for exceptional service and user support, underscoring the platform's dedication to fostering high-quality partnerships within its verified dealership network.

Industry contributions

OfferUp pioneered the mobile-first consumer-to-consumer (C2C) marketplace model, directly challenging established platforms like Craigslist by emphasizing user trust through features such as ratings, identity verification, and secure in-app messaging, which facilitated easier and safer local transactions. This shift to a mobile-native experience disrupted traditional classifieds by reducing friction in peer-to-peer exchanges, enabling users to list, browse, and complete deals via smartphones with intuitive swiping and real-time chat. By prioritizing local interactions, OfferUp has boosted community economies, allowing individuals and households to access affordable goods and services without relying on distant shipping or impersonal online auctions. In terms of , OfferUp has significantly promoted —the buying and selling of secondhand goods—as a means to reduce and environmental , with 47% of shoppers citing a growing focus on sustainability as a key driver for embracing used items. The platform's 2025 Recommerce Report highlights how this model addresses broader ecological concerns, as local exchanges minimize packaging and transportation emissions compared to new retail. Amid economic uncertainty, 69% of users reported being more inclined to buy or sell secondhand, underscoring OfferUp's role in making sustainable choices accessible during financial pressures. Economically, OfferUp has enabled substantial local commerce by facilitating over 30 million transactions annually, which collectively represent billions in value across its history of supporting peer-to-peer and business-to-consumer exchanges. The platform supports small and medium-sized businesses through dedicated tools like OfferUp for Business, which help them reach nearby customers and manage inventory, thereby strengthening community-level economic activity. Additionally, OfferUp Jobs connects employers with local talent, fostering job opportunities and further integrating the platform into everyday economic networks. OfferUp's innovations in the model, including advanced geolocation for hyper-local matching and AI-driven features like lead prioritization for sellers, have set benchmarks for efficiency and personalization in platforms, influencing competitors to adopt similar mobile-centric and tech-enhanced approaches. These advancements have helped mainstream local digital marketplaces, encouraging a broader trend toward seamless, location-aware transactions.

Controversies and safety

Reported criminal incidents

OfferUp has been associated with several reported criminal incidents, primarily involving during in-person meetups and various online scams targeting users. These cases underscore the risks of on the platform, where buyers and sellers often arrange exchanges outside supervised environments. In November 2021, a 19-year-old man named Michael Vincent Lopretta was fatally shot during an attempted in , while meeting a seller to purchase a advertised on OfferUp. described the incident as a "robbery gone wrong," with the responding to a deceptive listing that led to the violent confrontation; a suspect was later arrested and charged with . Similarly, in May 2024, a 16-year-old was shot and injured during an OfferUp meetup in , intended for selling a , resulting in the arrests of four teenagers—Jairo Bonilla, Aureliano Gomez, Tulio Gonzalez, and Jairo Yovani Garcia—on charges including attempted and armed . Online scams on OfferUp commonly exploit users through tactics such as , where scammers send fake checks exceeding the item's price and request refunds for the difference; fake websites mimicking the platform to steal credentials; "need to sell fast" urgency ploys that pressure quick off-app payments; and code verification , where fraudsters request users' two-factor codes to hijack accounts. As of 2025, at least 12 prevalent scams have been identified, including item deliveries, empty box shipments, and phony shipping invoice demands, often leading to financial losses without physical harm. Incidents involving the sale of stolen goods have also surfaced, such as the February 2023 arrest of David Martinez in , for stealing tools from and a liquidation storeroom, then reselling them on OfferUp and other marketplaces, with recovered items valued in the thousands. Teen-related thefts have included violent encounters, like a 2022 case in Miami-Dade County where a 17-year-old suspect allegedly stole an from a during an OfferUp and dragged her with his car, prompting efforts to charge the minor as an adult. In 2025, additional incidents continued to highlight these risks. For example, in July 2025, a man was fatally shot during an OfferUp transaction in , , with police investigating it as a robbery-related . In August 2025, a during an OfferUp sale in , escalated into a shooting, leading to the arrests of a 20-year-old man and a teenage boy after bullets struck nearby homes. These cases, among others reported that year, involved deceptive meetups and armed confrontations. The majority of reported crimes on OfferUp stem from in-person meetups that escalate into robberies or assaults, often due to deceptive listings, or from online fraud attempts that bypass protections, highlighting persistent vulnerabilities in local dynamics. OfferUp has responded to such incidents by investigating reports and cooperating with , though details on broader countermeasures are addressed elsewhere.

Safety initiatives and responses

OfferUp has implemented a range of proactive measures to enhance user safety on its platform, focusing on identity verification, technological safeguards, and collaborative efforts with external authorities. These initiatives aim to prevent scams, , and risks associated with in-person transactions by building trust and providing tools for secure interactions. Central to OfferUp's verification system is the TruYou program, a voluntary identity verification process that confirms users as real individuals to deter bots and . Users submit a number, two photos of a government-issued (such as a U.S. , state , or ), and a , which are processed by the third-party service for authenticity and matching. Upon approval, typically within minutes to 48 hours, participants receive a blue shield badge on their profile, signaling enhanced credibility to other users; TruYou becomes mandatory for accounts showing unusual activity, with temporary locks until completion. Complementing this, OfferUp employs user ratings and badges, including 5-star review systems, to promote accountability and highlight trusted sellers based on transaction history and feedback. Technological tools form another pillar of OfferUp's safety framework, including AI-driven to detect and remove suspicious listings or behaviors proactively. The platform's secure in-app feature prevents users from sharing personal phone numbers or emails, thereby protecting identities and facilitating monitored communications that can flag potential scams. For shipped items, OfferUp's 2-Day policy covers eligible transactions using its nationwide shipping service via USPS, allowing buyers to file claims within two days of delivery for issues like lost, damaged, misrepresented, or goods, with sellers required to refund promptly or face disputes. OfferUp maintains extensive partnerships with law enforcement to bolster safety, collaborating with federal, state, and local agencies across the to support investigations and minimize offline risks. A key component is the Community MeetUp Spots program, which designates 1,960 surveilled, well-lit locations—primarily at stations and other venues—for in-person exchanges, ensuring ADA and free use nationwide. These spots are located via an interactive tool on SafeTradeSpots.com, promoting safer meetups in monitored environments. In terms of policies, OfferUp mandates prompt reporting of crimes, such as robberies, assaults, or threats during transactions, first to local —with user profiles provided to officers—followed by submission to OfferUp's including police report details and officer contacts. The platform's dedicated Investigations responds by removing nearly 1 million risky items and disabling over 10,000 accounts linked to or stolen goods annually, enforcing account bans and other actions to safeguard the .

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