Pinterest - Grokipedia

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Pinterest is an American visual discovery and bookmarking platform founded in 2010 by Ben Silbermann, Paul Sciarra, and Evan Sharp, headquartered in San Francisco, California, that enables users to collect, organize, and share images, videos, and links—known as "pins"—into customizable thematic collections called "boards" for inspiration in areas such as home decor, fashion, recipes, and travel.^[1]^[2] The service functions as a hybrid of social media and search engine, prioritizing algorithmic recommendations based on user interests to facilitate idea discovery rather than real-time interaction, with features including visual search, shopping integrations, and idea pins that blend static images with short-form video content.^[3] As a publicly traded company (NYSE: PINS) since its initial public offering in April 2019, Pinterest has achieved significant scale, reporting 578 million global monthly active users in the second quarter of 2025 and generating revenue primarily through advertising via promoted pins and cost-per-click models, with over three-quarters of earnings from the United States.^[4]^[5]^[3] Defining its user demographic, approximately 70% of active users are women, driving high engagement in planning and commerce-oriented activities, though the platform has encountered controversies, including high-profile lawsuits alleging gender discrimination, pay disparities, and a hostile internal culture that prompted executive departures and policy reforms.^[3]^[6]

History

Founding and Early Years (2009-2012)

Pinterest was conceptualized in late 2009 by Ben Silbermann and Paul Sciarra as an extension of their prior mobile shopping app, Tote, which allowed users to collect items from online catalogs for later purchase.^[7] Tote, launched earlier that year, struggled with low engagement, as potential users—primarily women—showed little interest in its catalog-saving functionality, prompting the founders to observe that people preferred curating inspirational images over direct commerce.^[7]^[8] To address this, they recruited Evan Sharp, a design student, and shifted focus to a web-based platform for visually organizing ideas, rebranding as Pinterest in early 2010.^[9] A closed beta prototype launched in March 2010, operating on an invite-only model to gather user feedback and refine features like "pinning" images to thematic boards.^[10] Initial traction was limited, with approximately 10,000 users by December 2010, as the platform emphasized personal curation over social sharing, differing from contemporaneous sites like Facebook.^[11] In June 2010, Pinterest secured $500,000 in angel funding from investors including FirstMark Capital and Yelp founder Jeremy Stoppelman, enabling further development amid slow organic growth driven by word-of-mouth among niche communities interested in hobbies and DIY projects.^[12] By late 2011, monthly unique visitors reached 10 million, signaling accelerating adoption as users discovered its utility for visual discovery and planning, such as wedding ideas or home decor.^[13] This period marked Pinterest's transition from a side project to a viable startup, though revenue remained negligible without formalized advertising. In April 2012, co-founder Paul Sciarra stepped down from day-to-day operations, citing a desire to pursue new ventures while remaining an advisor; Ben Silbermann then formally assumed the CEO role, steering the company through its foundational challenges.^[14]^[15]

Expansion and User Growth (2013-2016)

In 2013, Pinterest experienced accelerated user growth, expanding from 49 million monthly users in February to 70 million by July, driven by its transition from invite-only access to open registration and viral sharing mechanisms.^[3] This period marked a shift toward broader adoption, with U.S. monthly unique visitors reaching approximately 29.6 million by September, reflecting sustained traffic despite a slight monthly dip from peak referral-driven surges.^[16] Engagement metrics also rose sharply, with platform activity increasing 50 percent year-over-year, as users leveraged visual discovery for inspiration in categories like home decor and recipes.^[17] Product enhancements fueled this expansion, including the introduction of Rich Pins in May 2013, which embedded dynamic data such as product prices, recipe ingredients, and availability directly into pins to improve utility and retention.^[18] Promoted Pins debuted in beta in September 2013, initially limited to select partners, enabling sponsored content that blended seamlessly with organic feeds and began generating revenue while testing advertiser interest without alienating users.^[19] By 2014, these features expanded, with paid Promoted Pins rolling out to more brands in May, contributing to user retention through enriched content discovery.^[20] Funding rounds supported infrastructure scaling and global outreach. In February 2013, Pinterest secured $200 million in Series D funding, followed by $225 million in October at a $3.8 billion valuation, earmarking resources for international hiring and localization.^[21] A $200 million Series F round in May 2014 raised the valuation to $5 billion, while March 2015's $367 million infusion valued the company at $11 billion, funding server capacity for growing traffic.^[22]^[23] International efforts began earnestly in June 2013 with a French-language site, extending to localized versions in Italy, the UK, and Spain by October, alongside country-specific managers to adapt content and drive non-U.S. adoption.^[24]^[25] By January 2015, monthly active users hit 88 million, surpassing 100 million by September, with Promoted Pins opening to all U.S. advertisers on January 1, 2015, to capitalize on this base.^[26]^[27] In 2016, growth diversified demographically, with men comprising 40 percent of new signups, and international ads launched starting in the UK in April to tap priority markets.^[28]^[29] These developments solidified Pinterest's trajectory from niche visual tool to mainstream platform, though reliance on U.S. traffic (over 70 percent of users) highlighted risks in uneven global penetration.^[3]

Public Offering and Strategic Shifts (2017-2023)

In 2017, Pinterest introduced Lens, a visual search tool enabling users to capture images via camera to discover related pins and ideas, enhancing its positioning as a discovery platform beyond static boards.^[30] This feature, which processed over 600 million queries monthly by early 2018, underscored a strategic emphasis on computer vision and machine learning to bridge inspiration with actionable outcomes, amid growing monthly active users reaching approximately 175 million globally.^[31] Concurrently, the company refined its advertising tools, including promoted pins with visual search integration, to boost monetization while maintaining a non-intrusive user experience focused on high-intent discovery rather than social feeds.^[32] Pinterest confidentially filed for an initial public offering with the U.S. Securities and Exchange Commission in late 2018, culminating in its public debut on April 18, 2019, on the New York Stock Exchange under the ticker PINS.^[33] Shares priced at $19 each raised $1.43 billion, valuing the company at $10 billion on a fully diluted basis of about $12.3 billion, with underwriters led by Goldman Sachs and Allen & Company.^[34] The IPO reflected investor confidence in Pinterest's 250 million monthly active users and its evolution from a niche bookmarking site to a visual commerce engine, though shares initially traded above the offer price before stabilizing amid market volatility.^[35] Post-IPO, Pinterest accelerated its pivot toward e-commerce integration, phasing out legacy Buyable Pins—introduced in 2015 for direct purchases—and transitioning to Product Pins with richer metadata for seamless shopping experiences via partnerships like Shopify.^[36] The COVID-19 pandemic drove explosive user growth to over 400 million monthly actives by mid-2020, fueled by heightened demand for home, fashion, and DIY inspiration, which aligned with the platform's core strength in deferred-intent planning.^[3] International expansion gained traction, with users in Europe and rest-of-world markets growing rapidly in locales like the UK, France, Brazil, and Japan, though U.S. revenue still dominated at over 75% of total. By 2021, monthly actives stabilized around 450 million, prompting refinements in recommendation algorithms to prioritize personalized, shoppable content over viral social elements. In June 2022, co-founder Ben Silbermann stepped down as CEO to become executive chairman, with Bill Ready—former president of commerce and payments at Google—assuming the role to sharpen focus on performance-driven advertising, global monetization, and lower-funnel conversions.^[37] Under Ready, Pinterest intensified investments in creator tools and affiliate models, while international ad revenue began scaling, contributing to overall revenue growth from $1.1 billion in 2019 to $2.98 billion by 2023.^[3] This period marked a causal shift from broad discovery to measurable commerce outcomes, evidenced by rising average revenue per user internationally, though challenges persisted in matching U.S. ad pricing efficiency amid economic headwinds.^[38] By late 2023, monthly actives approached 500 million, with strategic emphasis on AI-enhanced search sustaining engagement amid competitive pressures from algorithm-heavy platforms.^[3]

Recent Developments and AI Integration (2024-2025)

In the second quarter of 2025, Pinterest achieved revenue of $998 million, reflecting a 17% year-over-year increase on both reported and constant currency bases, alongside global monthly active users (MAUs) reaching a record 578 million, up 11% from the prior year.^[5] The platform's user base saw Gen Z comprising over half of its audience, contributing to sustained engagement in visual discovery and shopping.^[5] These results underscored Pinterest's ongoing business transformation, emphasizing its evolution into an AI-powered performance platform for advertisers and a personalized shopping destination.^[5] At the Pinterest Presents event on September 25, 2025, the company unveiled advancements in AI-driven features, including enhanced visual search capabilities that integrate generative AI for personalized board organization, saving, and shopping recommendations, initially rolled out for women's fashion Pins in the US, UK, and Canada.^[39] A revamped Trends tool incorporated AI to provide 90-day seasonal forecasts, real-time shopping insights, and editors' picks based on search, save, and purchase data.^[39] Additionally, Pinterest Performance+, in closed beta, combined AI automation with features like image cropping, return on ad spend (ROAS) bidding, and local inventory highlights, yielding reported improvements such as 20% lower cost per acquisition and 4x more clicks compared to prior periods.^[39] To address user concerns over proliferating generative AI (GenAI) content—which constitutes an estimated 57% of online material—Pinterest introduced controls on October 16, 2025, via an upgraded tuner allowing users to reduce exposure to AI-modified or generated images in high-risk categories like beauty, art, fashion, and home decor, accessible through settings or Pin menus on Android and desktop (with iOS rollout underway).^[40] This built on GenAI labels first implemented in April 2025, which mark potentially AI-altered image Pins and feature improved detection for greater visibility.^[40] These measures aim to balance AI's role in enhancing creativity and ad performance with user preferences for authentic content, reflecting feedback-driven adjustments amid broader platform integration of classical and generative AI for recommendations and personalization.^[40]^[5]

Core Features and Functionality

Pinning, Boards, and Content Organization

Pinning on Pinterest involves saving images, videos, or other media from the web or uploading original content as individual "pins," which function as visual bookmarks with optional links to external sources. Users can create pins directly in the app or website by selecting the create option, uploading files from devices, or using the Pinterest camera tool to capture and enhance media with text overlays or effects. Alternatively, pins are generated by saving content encountered online via browser extensions, the "Pin it" button on websites, or the save feature within the Pinterest app, automatically pulling metadata like titles and descriptions when available. This process supports various pin types, including standard static images, video pins for dynamic content, and Idea Pins, which allow multi-image or video sequences similar to Stories on other platforms, introduced to foster creative, step-by-step inspiration sharing.^[41] Boards serve as thematic collections where users organize their saved pins, enabling categorization by topics such as recipes, travel ideas, or home decor. To create a board, users access their profile, select the board creation option—typically via a plus icon in the app—and enter a name, description, and visibility settings; boards can be public for discoverability or secret to remain private until shared. Group boards extend this by permitting multiple collaborators to add pins, facilitating communal curation, though the creator retains administrative control over membership and content moderation. Pinterest recommends maintaining at least 20-50 pins per board for optimal engagement and freshness, with regularly updated boards showing higher visibility in recommendations.^[42]^[43]^[44] Content organization within Pinterest revolves around hierarchical and flexible tools for managing pins efficiently. Board sections allow subdivision of larger boards into subcategories, such as separating "appetizers" from "desserts" in a recipes board, created by selecting an existing board and adding a section via the interface. Users can move pins between boards or sections, reorder them by dragging, or merge duplicate boards/sections to consolidate content, reducing redundancy and improving navigability. Additional features include marking favorite pins for quick access, archiving outdated ones without deletion, and utilizing search within personal boards to locate specific items. These mechanisms prioritize user-driven curation over algorithmic sorting, though Pinterest's system indexes board metadata for internal discovery. Empirical data from platform analyses indicate that well-organized boards with descriptive titles and 20+ recent pins correlate with 2-3 times higher save rates compared to stagnant collections.^[45]^[46]^[47]^[48]

Search, Discovery, and Recommendation Algorithms

Pinterest's search functionality integrates textual queries with visual analysis to retrieve relevant Pins from its repository of over 500 billion saved images and videos as of 2023. The system employs machine learning models, including deep convolutional neural networks (CNNs), to extract features such as objects, textures, colors, and patterns from images, enabling precise matching beyond keyword reliance.^[49]^[50] Visual search tools, introduced in November 2015, allow users to zoom into specific elements within a Pin's image for semantically similar recommendations, disambiguating visually alike but contextually distinct content through graph-based embeddings.^[51] Discovery occurs primarily through the home feed and related Pins suggestions, powered by multi-stage recommendation pipelines that first retrieve candidates from billions of items via learned indexing, then rank them using transformer-based models trained on user engagement sequences.^[52] The Pixie system, launched in March 2017 and updated in November 2018, forms a core component as a real-time, graph-based recommender utilizing a bipartite graph of Pins and user boards to generate personalized suggestions for home feeds and related content, incorporating signals like save rates and visual similarity.^[53]^[54] PinSage, introduced in August 2018, enhances this by embedding Pins in a graph neural network that leverages structural context to improve recommendation accuracy for visually similar items, achieving higher relevance by resolving ambiguities in image semantics.^[51] Recommendation personalization draws from user history, including saved Pins, search queries, and real-time interactions, with systems processing the latest 100 actions to update feeds dynamically as of November 2022 implementations.^[55] Ranking prioritizes factors such as content freshness, engagement metrics (e.g., clicks, saves, and close-ups), and query relevance, where fresh Pins—newly uploaded originals—outperform repins due to algorithmic favoritism toward novel, high-quality visuals aligned with trending topics.^[56] By January 2025, large-scale retrieval incorporated lightweight ranking models like those refining Pixie outputs, ensuring efficient scaling across mixed-device serving while maintaining low latency for over 450 million monthly active users.^[52] These mechanisms collectively drive discovery by surfacing content with high predicted engagement, grounded in empirical user behavior rather than broad demographic assumptions.

Visual Search and AI-Powered Tools

Pinterest's visual search functionality, primarily powered by Pinterest Lens, enables users to query the platform's content by analyzing images rather than text keywords, facilitating discovery of similar styles, objects, and inspirations.^[57] Introduced in 2017 as a bridge between real-world camera captures and the platform's recommendation graph, Lens processes user-submitted photos or selected image regions to extract visual features and match them against billions of Pins.^[58] Users activate it via a camera icon in the search bar or a magnifying glass on Pin close-ups, allowing selection of specific elements like ingredients for recipes or clothing items for style matches.^[59] ^[60] Underlying this capability are advanced computer vision models, including convolutional neural networks (CNNs) and Vision Transformers (ViTs), which detect not only shapes but also contextual elements such as color palettes, textures, and user intent to generate relevant recommendations.^[49] In May 2025, Pinterest enhanced these tools with generative AI integrations, introducing features like image-based searches, keyword overlays on selected visuals, animated glow effects for interactive elements, and a refinement bar offering filters for style, occasion, or mood to personalize results further.^[61] ^[62] These updates aim to replicate intuitive "aha" moments in discovery, leveraging AI to segment and prioritize elements within images for more precise matches.^[63] AI-powered tools extend beyond core search to include automated refinements and controls, such as October 2025's feed tuner, which lets users adjust the visibility of generative AI content to balance serendipitous recommendations with personal taste graphs.^[40] Earlier integrations, like classical AI for taste-based matching combined with generative models for content augmentation, underpin the platform's emphasis on visual-first exploration over textual queries.^[64] These developments have positioned visual search as a core differentiator, with Pinterest reporting increased user engagement through style-specific personalization in 2025 campaigns.^[65]

Shopping, Catalogs, and E-commerce Features

Pinterest's shopping features enable users to discover products through visual Pins and transition seamlessly to purchase on merchants' websites. Product Pins, a core element, dynamically display real-time details such as pricing, availability, and product descriptions, distinguishing them from standard Pins by indicating shoppability. These Pins originated from earlier enhancements like Rich Pins, introduced on May 20, 2013, which embedded metadata including prices and stock levels into Pins to provide richer context from publishers and retailers.^[66] In June 2015, Pinterest launched Buyable Pins, initially designed to facilitate direct purchases within the app using payment processors like Stripe and Braintree, expanding access to thousands of merchants via e-commerce platform integrations. This feature evolved into the broader Product Pin framework, where users are redirected to external merchant sites for checkout rather than completing transactions in-app, aligning with Pinterest's emphasis on discovery over fulfillment. By 2017, the platform introduced Shop the Look Pins on February 8, leveraging computer vision technology to tag multiple products within lifestyle images, allowing users to shop individual items from a single Pin—initially for larger brands before extending to small businesses in 2018.^[67]^[68] Retail catalogs form the backbone of Pinterest's e-commerce infrastructure, permitting merchants to upload product feeds—via URL links for daily automatic updates or manual files—to generate thousands of Product Pins at scale, supporting up to 20 million products per catalog. Essential requirements include a verified business account, a claimed website with the Pinterest tag installed, adherence to merchant guidelines (such as clear shipping and refund policies), and mandatory data fields like product ID, title, description, link, image, price, and availability. Optional fields, including brand and product type, enhance discoverability and ad performance. Benefits include automated promotion as shopping ads, improved relevance in search results, and dynamic retargeting to drive conversions.^[69] E-commerce integrations streamline catalog management, with native support for platforms such as Shopify, WooCommerce, Adobe Commerce, and Salesforce Commerce Cloud, enabling direct syncing of inventories and deep links for mobile-optimized checkouts. In July 2022, Pinterest expanded these capabilities with a dedicated Shopping API and product tagging on Pins, allowing merchants to highlight items more efficiently. The Verified Merchant Program further qualifies eligible sellers for enhanced visibility and tools, provided they maintain accurate feeds and comply with platform standards. These features collectively position Pinterest as a high-intent shopping surface, where users exhibit stronger purchase behaviors compared to other social platforms.^[70]^[71]

Business Model and Monetization

Advertising and Promoted Pins

Promoted Pins represent Pinterest's foundational advertising product, consisting of user-generated-style Pins that businesses pay to amplify across the platform. These ads integrate natively into home feeds, category feeds, search results, and related content recommendations, appearing with a "Promoted" label to disclose sponsorship while maintaining visual consistency with organic content. Launched in 2013 as Pinterest's initial foray into monetization, Promoted Pins enable advertisers to drive traffic to external websites or in-app shopping experiences by targeting users based on keywords, interests, demographics, and behavioral signals.^[72] ^[73] Campaigns are managed via Pinterest Ads Manager, where advertisers select or create Pins in formats including standard static images (recommended 1000x1500 pixels at 2:3 aspect ratio), short-form videos, multi-image carousels, or collection ads that expand to showcase product catalogs. Bidding models include cost-per-click (CPC) for engagement-driven goals or cost-per-mille (CPM) for impression-based objectives, with algorithmic optimization prioritizing ad relevance to maximize user interaction and minimize costs. Quick Promote functionality allows simplified setup from individual Pins, while advanced options support A/B testing and retargeting to users who have previously engaged with the brand.^[74] ^[75] ^[76] Advertising through Promoted Pins forms the backbone of Pinterest's revenue model, accounting for nearly all platform income as it lacks subscription tiers or significant non-ad sources. In fiscal year 2024, Pinterest achieved $3.646 billion in total revenue, a 19% year-over-year increase driven primarily by ad sales, including a record $1.15 billion in the fourth quarter alone. This growth stems from expanded advertiser participation, particularly in e-commerce verticals, bolstered by features like shoppable Pins and dynamic product feeds that facilitate direct purchases. U.S.-generated revenue dominates at approximately 78% of the total, despite comprising only 18% of global users, underscoring the platform's strength in high-value markets.^[77] ^[3] ^[6] The efficacy of Promoted Pins derives from Pinterest's discovery-oriented user base, where 80-90% of engagements signal purchase intent, yielding favorable return on ad spend compared to feed-heavy competitors. Advertisers in visual sectors such as fashion, home goods, and recipes report strong performance due to the platform's lower ad clutter and intent-driven traffic, though challenges include seasonal fluctuations and dependency on creative quality for click-through rates averaging 0.2-0.5%. Evolving formats, including video and idea ads introduced post-2013, have diversified options without altering the core seamless integration principle.^[78] ^[79]

Creator Tools, Funds, and Affiliate Partnerships

Pinterest provides creators with the Creator Hub, a centralized platform offering analytics on audience demographics, Pin performance metrics, and emerging trends to optimize content strategy.^[80] Additional tools include bulk Pin creation via integrations with Instagram and RSS feeds, as well as tutorials for best practices in Pin and board organization.^[81] The Content Academy features video lessons addressing creative challenges, such as overcoming blocks through trend-inspired ideation.^[82] The company launched a Creator Fund in May 2021, providing selected creators with financial grants, expert training, and resources to foster content development, with subsequent rounds emphasizing underrepresented voices.^[83] A related Creator Rewards program, which compensated creators for high-engagement Idea Pins based on views and saves, operated from 2022 until its discontinuation on November 30, 2022, amid a shift toward sustainable monetization models.^[84]^[85] In its place, the Pinterest Inclusion Fund, entering its fifth year in 2025, targets emerging creators and small merchants in beauty, fashion, and lifestyle categories, offering cash grants, ad credits (for merchants), educational workshops on platform analytics, and collaborative community sessions; participants using inclusive features like skin tone or hair pattern search have seen 75% more Pin saves and 250% higher engagement rates.^[86] Eligibility prioritizes new-to-platform creators demonstrating inclusive content, though applications for the 2025 cohort closed prior to October.^[87] Creators monetize via affiliate partnerships by embedding trackable URLs from networks such as Amazon Associates or Rakuten directly into Pins, earning commissions on resulting purchases while adhering to FTC disclosure rules and Pinterest's commercial guidelines requiring original, high-quality visuals linking to specific product pages.^[88] For brand collaborations, a paid partnership labeling tool allows creators to tag one brand per Pin during creation in the mobile app, with the label displaying only after brand approval to ensure transparency; creators cannot self-promote these Pins as ads, reserving that capability for brands to run as Idea ads.^[89] These mechanisms enable revenue from traffic driven by Pinterest's discovery-focused algorithm, though success depends on consistent, keyword-optimized content rather than platform-direct payments.^[90]

Analytics, Trends, and Enterprise Solutions

Pinterest Analytics, available to users with business accounts, offers insights into Pin performance, audience demographics, and engagement metrics such as impressions, saves, clicks, and outbound clicks.^[91]^[92]^[93] The tool distinguishes between organic, paid, and earned engagement, enabling businesses to track how content from claimed accounts interacts with users, including top-performing Pins and boards by impressions.^[92]^[94] These metrics prioritize visual search behaviors over traditional social metrics like followers, reflecting Pinterest's role as a discovery platform.^[93] The Pinterest Trends tool provides historical and real-time data on search volumes across regions, demographics, seasons, and interests, helping marketers identify rising topics for content planning.^[95]^[96] Annually, Pinterest releases "Pinterest Predicts," a report based on search data forecasting emerging trends in categories like fashion, food, and home decor; the 2025 edition highlights shifts driven by user queries.^[97] This data informs advertising strategies by revealing seasonal peaks and evolving interests, with tools allowing comparisons between countries like the US, UK, and Canada.^[98]^[99] For enterprise-scale operations, Pinterest offers developer APIs that enable programmatic access to analytics for Pins, ads, campaigns, and accounts, facilitating integration with external data warehouses or custom dashboards.^[100]^[101] The Conversions API complements on-site tags by tracking cross-channel impacts, providing granular attribution for sales and conversions beyond Pinterest's ecosystem.^[91] Additional solutions like Pinterest Performance+ leverage AI for automated campaign optimization, scaling creative assets and minimizing manual effort for large advertisers.^[102] Business accounts serve as the entry point, granting access to these tools alongside ad management for agencies and brands handling multiple profiles.^[103]^[104]

User Base and Engagement

Demographics and Global Reach

As of the second quarter of 2025, Pinterest reported 578 million monthly active users (MAUs) worldwide, reflecting a 10% year-over-year increase from the prior year.^[105] This growth underscores the platform's expanding global footprint, with significant adoption in North America, Europe, and emerging markets in Asia and Latin America, though the United States remains its largest market, accounting for approximately 96 million users or about 17% of the total base.^[106]^[107] Demographically, Pinterest's user base skews heavily female, with women comprising around 70% of users, men about 23%, and the remainder unspecified or identifying otherwise.^[108] The platform attracts a younger audience, particularly Generation Z (ages 18-24), which represents the fastest-growing segment and constitutes 42% of the global user base, driven by higher search and saving activity compared to older cohorts.^[109] Usage penetration is highest among 18- to 24-year-olds at 46%, followed closely by 25- to 34-year-olds at 40%, with notable appeal to users aged 35-44 at 39%.^[110] In terms of socioeconomic factors, Pinterest demonstrates strong affinity among higher-income households; for instance, it reaches 40% of U.S. households earning over $150,000 annually, aligning with its focus on aspirational content in lifestyle, home decor, and fashion.^[107] Geographically, while the U.S. dominates with the majority of users, international expansion has bolstered reach, with Gen Z growth evident across regions and the platform's ad tools highlighting potential in markets like India and Brazil for visual discovery.^[111]

Usage Patterns and Retention Metrics

Pinterest users primarily engage through mobile applications, accounting for 82-85% of platform activity, which facilitates on-the-go visual discovery and pinning. Average session durations exceed 14 minutes, surpassing many social media peers and reflecting sustained interaction during inspiration-seeking behaviors such as browsing recommendations and saving content to personalized boards. Globally, users curate over 1.5 billion Pins weekly, with patterns centered on unbranded searches (96% of queries) for ideas in categories like home decor, fashion, and recipes, often leading to purchase planning—85% of weekly users report using the platform for this purpose.^[112]^[113]^[108]^[114] Engagement frequency shows 57% of users accessing Pinterest at least weekly, while overall monthly visits average more than two per user, supporting content organization and revisitation for reference. Research indicates 36.6% of sessions involve following or researching brands and products, the most common activity, followed by general inspiration (20.9%). These patterns align with the platform's algorithmic emphasis on visual relevance, fostering habitual returns for niche discovery rather than real-time social interaction.^[3]^[115] Retention is evidenced by record global monthly active users (MAUs) of 578 million in Q2 2025, up 11% year-over-year, amid 17% revenue growth to $998 million, implying stable cohort loyalty through features like AI-driven recommendations. Among weekly users, 80% discover new brands or products, and 85% convert Pins into purchases, metrics that correlate with prolonged platform adherence by tying utility to tangible outcomes. While explicit churn rates remain undisclosed, MAU expansion and high weekly penetration (versus monthly totals) suggest effective mechanisms to mitigate drop-off, such as personalized feeds that reduce content fatigue. Official earnings do not report daily active users (DAUs), but engagement proxies like Pin saves and session depth indicate retention outperforms transient platforms.^[5]^[108]^[108]

Applications Beyond Consumer Use

Educational professionals, including teachers and administrators, utilize Pinterest to curate and share teaching resources, lesson plans, and classroom materials. A 2017 study by Pennsylvania State University researchers found that educators increasingly "pin" content to personalized virtual bulletin boards for professional development and instructional design, with platforms enabling rapid aggregation of visual aids like diagrams and infographics.^[116] Similarly, surveys of pre-service teachers indicate Pinterest serves as an interactive learning network, facilitating the discovery of pedagogical strategies and peer-shared content beyond traditional textbooks.^[117] In higher education and specialized fields such as sport management, instructors incorporate Pinterest into active learning methodologies to enhance student engagement with visual case studies and project inspirations.^[118] For STEM education, dedicated boards compile resources that promote cognitive development and hands-on activities, as evidenced by curated collections from institutions like the Smithsonian Science Education Center.^[119] This professional adoption extends to curriculum development, where teachers repurpose pins as supplementary tools, though research highlights the need for vetting content quality to avoid superficial or unverified materials.^[120] Architects and designers leverage Pinterest for mood boards, material research, and client presentations, assembling image collections to visualize concepts and explore precedents.^[121] Accounts like Architonic function as professional repositories for architectural products and designs, aiding in project-specific ideation and portfolio building.^[122] Firms use it to organize inspirations thematically, such as residential interiors or structural innovations, though some professionals supplement with collaborative tools like Miro for team workflows.^[123] This application underscores Pinterest's role in creative industries for rapid prototyping of ideas, distinct from consumer browsing by emphasizing verifiable design references over casual discovery.^[124] Beyond education and design, writers and researchers employ Pinterest for thematic organization, such as character development in literature or data visualization in academic work, treating boards as dynamic filing systems for sourced imagery.^[125] These uses highlight Pinterest's utility in knowledge curation for non-consumer contexts, where visual aggregation supports evidence-based professional outputs rather than personal leisure.

Corporate Structure

Leadership, Governance, and Headquarters

Pinterest was founded in December 2009 by Ben Silbermann, Evan Sharp, and Paul Sciarra as a visual discovery platform. Silbermann served as CEO from inception until June 2022, when he transitioned to executive chairman.^[126] Bill Ready assumed the role of CEO and board director on June 29, 2022, bringing prior experience as president and COO of PayPal and commerce lead at Google.^[127] The executive leadership team includes Julia Brau Donnelly as Chief Financial Officer, Malik Ducard as Chief Content Officer, and Matt Madrigal as Chief Technology Officer, among others focused on engineering, product, and marketing functions.^[128] This structure supports Pinterest's operations as a public company listed on the NYSE under the ticker PINS since its IPO in April 2019. Pinterest's board of directors, as of October 2025, comprises eight members: Chip Bergh, Salaam Coleman Smith, Leslie J. Kilgore, Gokul Rajaram, Bill Ready, Emily Reuter, Fredric G. Reynolds, and Scott Schenkel.^[129] Recent changes include the appointment of Emily Reuter, former Instacart CFO, in September 2025, and the retirement of Jeremy Levine effective September 18, 2025.^[130]^[131] Chip Bergh joined in May 2024.^[132] The board operates under corporate governance guidelines adopted in May 2024, emphasizing director independence, ethical conduct, and oversight of strategy, risk, and compensation via committees such as audit, compensation, and nominating.^[133] Pinterest, Inc. is headquartered at 651 Brannan Street in San Francisco, California, in a renovated four-story former industrial building in the SoMa district.^[134]^[135] The company maintains additional offices in North America, including Toronto, Seattle, and New York, but consolidated its San Francisco presence by retaining the Brannan Street HQ after closing nearby sites in 2023 amid workforce reductions.^[136]^[137]

Acquisitions, Mergers, and Strategic Investments

Pinterest has executed 16 acquisitions as of July 2025, with activity peaking in 2015 and 2016, focusing primarily on technologies to improve visual search, recommendation systems, mobile analytics, and e-commerce capabilities.^[138] These moves aimed to integrate specialized tools for enhancing user discovery and advertiser targeting, often acquiring small teams or startups to accelerate internal development rather than large-scale mergers. No major mergers have occurred, as Pinterest has remained an independent public company since its 2019 IPO. Notable acquisitions include the June 2, 2022, purchase of The Yes, an AI-powered e-commerce platform founded in 2006 and based in Burlingame, California, which supported Pinterest's expansion into personalized shopping recommendations.^[138] In July 2016, Pinterest acquired the team from Math Camp, the developers of the Highlight and Shorts apps, to bolster its mobile content creation and discovery features, leading to the sunsetting of those external applications.^[139] Earlier efforts targeted ad tech and analytics, such as the 2015 acquisition of Kosei for recommendation engines to refine personalized content feeds.^[140] Regarding strategic investments, Pinterest has not established a formal venture capital arm or made significant equity investments in external startups, based on available records up to 2025. Instead, the company has pursued partnerships to extend its ecosystem, such as the 2023 agreement with Amazon to embed product tags and ads within Pinterest searches, aiming to bridge inspiration with direct purchases without ownership stakes.^[141] In July 2025, Pinterest announced a collaboration with Ecommerce Equation to aid brands in leveraging platform data for growth, emphasizing joint marketing tools over financial commitments.^[142] These alliances reflect a preference for operational synergies amid regulatory scrutiny on antitrust issues in tech acquisitions.

Financial Performance and Market Position

Pinterest went public on the New York Stock Exchange in April 2019 under the ticker symbol PINS, raising approximately $1.43 billion at an initial share price of $19, valuing the company at around $12.3 billion.^[4] By October 25, 2025, its market capitalization stood at $22.74 billion, with shares trading around $33, reflecting volatility but overall growth from the IPO amid expansions in advertising revenue and user engagement.^[143] The company's revenue model relies predominantly on advertising, including promoted pins and shopping integrations, which drove full-year 2024 revenue to $3.646 billion, a 19% year-over-year increase, with the fourth quarter marking its first billion-dollar period at $1.15 billion.^[77] In the second quarter of 2025, Pinterest reported revenue of $998 million, up 17% from the prior year, alongside adjusted EBITDA of $251 million, indicating improving profitability through cost controls and ad platform enhancements.^[5] Operating income for 2024 totaled $179.82 million, supported by gross profits of $2.90 billion against elevated operating expenses tied to user acquisition and AI-driven features.^[144] Despite these gains, the company has faced challenges in achieving consistent GAAP profitability, with earnings per share in Q2 2025 at $0.33, missing analyst expectations and contributing to short-term stock dips.^[145] Pinterest holds a niche market position as a visual search and discovery platform, with 578 million global monthly active users in Q2 2025, an 11% increase year-over-year, though this represents only about one-sixth the scale of Meta's Facebook user base.^[5]^[3] It ranks 14th among global social networks by popularity, competing with Instagram and TikTok in visual content but differentiating through inspiration-focused pinning rather than short-form video feeds.^[146] Over 70% of its users are female, concentrating its appeal in lifestyle, fashion, and home sectors, where it drives higher e-commerce intent compared to broader platforms, though growth has decelerated relative to video-heavy rivals amid shifting ad dollars.^[147]

Cultural and Societal Impact

Influence on Lifestyle, Design, and Consumer Behavior

Pinterest functions as a visual aggregation platform where users curate collections of images, known as "pins," to inspire personal projects and aspirations, thereby exerting influence on individual lifestyles through aspirational content in areas such as home organization, meal planning, and event styling. With over 23 billion pins and 682 million boards dedicated to home decor alone, the platform amplifies trends that users adopt in real-world applications, such as DIY renovations or seasonal wardrobe updates.^[110] Empirical analysis of nearly three million users' behaviors reveals that pinning activities serve as predictive signals for future purchases, with short-term patterns like frequent saves correlating to immediate buying intent and long-term engagement indicating sustained lifestyle shifts.^[148] In design realms, Pinterest accelerates the dissemination of aesthetic trends by aggregating user-generated and professional content, enabling rapid prototyping of ideas in interior, graphic, and fashion design. Annual reports derived from platform search data, such as the 2025 Pinterest Predicts, highlight surging interests like "vintage maximalism" (up 260% in searches) and "handpainted furniture" (up 135%), which subsequently manifest in broader market adoptions by designers and retailers.^[97]^[149] This dynamic fosters a feedback loop where user saves and searches not only reflect but causally propel design evolutions, as evidenced by brands leveraging these insights for product development in home furnishings and apparel. Pinterest significantly shapes consumer behavior by priming users for commerce, with 80% entering the platform in a shopping mindset and over 25% of session time devoted to product exploration.^[150] Data indicates 85% of users have purchased items inspired by pins, while 93% utilize the site for purchase planning, leading to actual buys in 87% of cases among engaged demographics.^[150]^[151] For weekly users, 83% report making purchases directly influenced by platform content, particularly in lifestyle categories like interiors and fashion, underscoring Pinterest's role in converting passive inspiration into tangible economic activity.^[152]

Role in Digital Inspiration and E-commerce Ecosystems

Pinterest functions as a visual discovery engine, enabling users to search, save, and organize images known as "Pins" into themed collections called "boards" for inspiration in areas such as home decor, fashion, recipes, and travel planning.^[153] With over 570 million monthly active users as of 2025, the platform aggregates billions of Pins, primarily user-generated or sourced from external websites, allowing individuals to curate personalized idea repositories that influence real-world decisions like event planning or lifestyle changes.^[154] Its algorithm prioritizes visual relevance and user interests, fostering serendipitous discovery through features like visual search, where users upload images to find similar content, enhanced by AI-driven recommendations since updates in 2025.^[49] This positions Pinterest distinct from traditional social media by emphasizing aspirational content over social interaction, with users reporting high intent for practical application of discovered ideas.^[155] In the e-commerce ecosystem, Pinterest bridges inspiration to commerce via shoppable Pins, which integrate product catalogs from retailers, enabling direct purchases or links to external sites without leaving the app.^[156] As of 2025, 85% of weekly users have completed a purchase influenced by Pins, while 80% report discovering new products or brands on the platform, often preceding visits to dedicated e-commerce sites.^[108]^[157] Over 50% of users actively employ Pinterest for product discovery, with 80% of weekly Pinners citing inspiration from its shopping features as a driver of intent.^[115]^[108] These integrations, including augmented reality try-ons and promoted shoppable ads, generate referral traffic to retailers at higher rates than other social platforms, contributing to Pinterest's revenue through advertiser fees tied to conversions.^[158] Empirical data from user behavior analysis indicates that Pins with embedded purchase links yield sustained engagement, as 59% of users return for purchase-related research, underscoring the platform's causal role in shifting passive browsing to transactional outcomes.^[148]

Contributions to Positivity and Mental Well-being Claims

Pinterest asserts that its platform promotes positivity and emotional well-being by curating aspirational, idea-driven content that contrasts with the negativity prevalent on other social media sites.^[159] The company has positioned itself as an "inspiring internet" resource, with internal initiatives like the Pinterest Impact Lab, established in 2023, aimed at advancing emotional well-being through partnerships with nonprofits.^[160] On World Mental Health Day in 2022, Pinterest introduced "Havens," designated boards featuring calming content such as mindfulness exercises, alongside data showing rising searches for mental health relief during periods of heightened anxiety.^[161] A 2023 collaborative study with the University of California, Berkeley, involving over 1,000 participants, found that viewing inspiring content for 10 minutes daily correlated with reduced stress and improved mood, with Pinterest users reporting higher emotional uplift compared to neutral or negative content exposure.^[162] Self-reported surveys commissioned by Pinterest, such as one with Morning Consult in 2023, indicated that 78% of weekly users felt positive after engagement, linking this to the platform's focus on discovery over social comparison.^[163] In 2025, Pinterest launched the Hidden Healing Fund, a $5 million initiative to fund cultural healing practices for youth mental health, emphasizing non-Western approaches to well-being.^[164] However, independent academic research presents mixed outcomes, with a 2016 study in Social Media + Society analyzing 163 Pinterest users revealing that frequent engagement with fitness boards heightened intentions for extreme weight-loss behaviors due to upward social comparison and idealized body imagery.^[165] A 2024 mixed-methods study of 120 women found Pinterest use motivated by health goals associated with elevated dietary self-efficacy, yet overall patterns showed escapism and organization as primary drivers rather than direct therapeutic benefits.^[166] Broader meta-analyses on visual social platforms, including Pinterest-like sites, link prolonged exposure to aspirational content with risks of dissatisfaction and anxiety, though Pinterest-specific causal data remains limited and often derived from self-selected samples.^[167] These claims rely heavily on company-sponsored or affiliated research, which may overemphasize positive self-reports while underrepresenting potential downsides like content-induced envy; rigorous, longitudinal independent trials are scarce, underscoring the need for skepticism toward promotional narratives in evaluating platform impacts.^[168]

Controversies and Criticisms

Intellectual Property and Copyright Infringement Cases

Pinterest has encountered multiple lawsuits alleging copyright infringement, primarily stemming from its platform's facilitation of user-uploaded and scraped visual content, which plaintiffs argue enables unauthorized reproduction and distribution of protected works. These cases often invoke direct infringement claims against Pinterest for hosting copies and contributory claims for failing to prevent user misconduct, though federal courts have frequently shielded the company under the Digital Millennium Copyright Act (DMCA) safe harbor provisions for online service providers that expeditiously remove reported infringing material.^[169]^[170] In Davis v. Pinterest, professional photographer Harold Davis filed suit in the U.S. District Court for the Northern District of California, accusing the platform of infringing 51 (subsequently narrowed to 35) of his copyrighted photographs through user pins that created thumbnail variants, embedded advertising data, and displayed images adjacent to ads via algorithmic recommendations. Davis alleged both direct infringement by Pinterest's processing of these images and contributory infringement for knowingly hosting infringing content without sufficient controls. The court dismissed the contributory claim in March 2021, finding insufficient evidence of Pinterest's specific knowledge of the infringements or direct financial benefit tied to Davis's works, and granted summary judgment to Pinterest in May 2022, ruling that DMCA protections applied as the infringements originated from user actions and Pinterest lacked the "right and ability to control" uploads.^[169]^[170]^[171] More recently, architecture firm Concept Engineering LLC initiated a copyright lawsuit against Pinterest in Delaware federal court in early July 2025, asserting direct infringement via the platform's "Save ideas from website" tool, which allegedly scrapes and copies plaintiffs' home design images for display and distribution without authorization. The complaint further claims Pinterest circumvents technological protections like no-right-click scripts and reCAPTCHA during scraping, removes copyright management information by altering metadata and file names, and contributes to user infringements. As of the filing, Pinterest had not publicly responded, and the suit seeks unspecified damages alongside injunctive relief to halt the practices.^[172] On the trademark front, Pinterest pursued infringement actions as plaintiff but faced defeats that underscored limitations on its intellectual property claims. In Pinterest, Inc. v. Pintrips, Inc. (filed 2013 in the Northern District of California), Pinterest alleged that the travel site Pintrips diluted and infringed its "Pinterest" mark and the descriptive term "pin" through similar branding. Following a 2015 bench trial, the court rejected all claims, determining that "pin" was not exclusively Pinterest's and lacked proof of consumer confusion or dilution. Similar outcomes occurred in Pinterest's challenges against Free118 in U.S. and U.K. proceedings, where courts ruled against the company on trademark grounds.^[173]^[174]

Content Moderation, Censorship, and User Bans

Pinterest maintains community guidelines prohibiting content deemed antagonistic, explicit, false or misleading, harmful, hateful, or violent, with enforcement including content removal, reduced visibility, and account suspensions or permanent bans for violations such as misinformation, harassment, or spam activity.^[175] Accounts may face suspension for single severe infractions or repeated lesser ones, including automated posting that mimics spam or saving content in contexts suggesting prohibited intent, like sexualization of minors.^[176]^[175] The platform's transparency reports detail proactive removals, such as deactivating millions of pieces of child sexual exploitation content annually and restricting misinformation related to health, elections, and climate.^[177] In 2019, Pinterest faced accusations of ideological censorship after permanently banning the pro-life organization Live Action, citing violations of its health misinformation policy, which prohibits false claims about medical treatments including promotion of unverified cures or anti-vaccination advice.^[178] Live Action contended the ban targeted factual videos exposing abortion procedures, revealed through an internal whistleblower who disclosed that Pinterest staff had blacklisted pro-life websites and treated such content equivalently to pornography in moderation filters, while allowing abortion clinic ads.^[179]^[180] The incident drew criticism from conservative outlets for suppressing dissenting views on abortion, contrasting with Pinterest's policy framing, which attributes removals to risks of misleading users on established medical consensus.^[181] Similar claims emerged of suppressed Christian content, including autocomplete blocks on searches for "Bible verses."^[182] Pinterest has expanded misinformation policies to specific domains, banning climate change denial content in 2022 as the first major platform to explicitly prohibit such claims, alongside earlier restrictions on anti-vaccination searches in 2019 and voting/census misinformation in 2020, aiming to limit distribution of content contradicting public health or electoral facts.^[183]^[184]^[185] These measures, while defended as protective against harm, have sparked debate over subjective determinations of "misinformation," particularly when applied to politically charged topics like abortion or vaccines, where empirical consensus is contested by some stakeholders.^[186] User bans have included targeted actions, such as a 2021 prohibition on all weight loss ads to curb harmful body image promotion, but also erroneous mass suspensions in April-May 2025, affecting thousands without clear violations due to AI moderation glitches and internal errors.^[187] Pinterest acknowledged the issue, apologizing publicly and directing users to appeals, though many reported opaque processes and permanent locks on business accounts flagged for spam or adult content misclassifications, like benign images wrongly deactivated.^[188]^[189]^[190] Critics, including affected creators, highlighted over-reliance on automated systems leading to inconsistent enforcement, where non-violating pins—such as artistic nudes or home decor—triggered flags, exacerbating perceptions of heavy-handed censorship.^[191]^[192] Despite these, Pinterest reports low tolerance for severe violations like child exploitation, removing over 7.8 million related items in early 2022 alone.^[193]

Workplace Discrimination Allegations and Internal Culture

In August 2020, former Pinterest Chief Operating Officer Françoise Brougher filed a lawsuit alleging gender discrimination, retaliation, and wrongful termination after her April 2020 dismissal.^[194] Brougher claimed she received lower compensation than male predecessors, such as Todd Morgenfeld, was excluded from key executive meetings, and faced retaliation after advocating for pay equity audits.^[195] Pinterest settled the suit for $22.5 million on December 14, 2020, without admitting liability, marking one of the largest individual gender discrimination settlements in Silicon Valley history.^[196]^[197] Earlier in June 2020, former employees Ifeoma Ozoma and Aerica Shimizu Banks publicly alleged racial discrimination, unequal pay, and a hostile work environment, including retaliation for raising diversity concerns and being denied promotions given to less-qualified white colleagues.^[198]^[199] They described experiences of alienation for Black employees and a culture where public humiliation by managers was common, leading some to cry in meetings.^[200] Pinterest settled with Ozoma and Banks in 2021 for undisclosed amounts, again without admitting wrongdoing, while committing to policy changes like enhanced bias training.^[201] These incidents contributed to broader scrutiny of Pinterest's internal culture, often described as overly consensus-driven and "nice" on the surface but fostering indecisiveness, toxicity toward underrepresented groups, and male-dominated decision-making despite a female-majority user base.^[202]^[195] Employee accounts highlighted a disconnect between the company's positive public image—emphasizing "cupcakes and positivity"—and internal dynamics, including retaliation against whistleblowers and limited female input in leadership.^[203] Following the allegations, Pinterest faced a shareholder lawsuit claiming executives concealed discrimination risks, settled in November 2021 with commitments to improve governance and transparency.^[204]^[205] By 2023, the company reported efforts to renovate its culture, including leadership changes and diversity initiatives, amid ongoing employee disengagement concerns.^[206]

Proliferation of AI-Generated Content and Quality Concerns

In recent years, the availability of generative AI tools has led to a marked increase in AI-generated images and pins on Pinterest, prompting widespread user complaints about the degradation of content quality. By March 2025, reports indicated that AI-generated pins were dominating user feeds, rendering the platform increasingly unusable for those seeking authentic inspiration in areas like crafts, recipes, and design.^[207] This proliferation, often described by users as "AI slop"—low-quality synthetic content—has raised concerns over authenticity, with unrealistic depictions skewing expectations for real-world outcomes in creative pursuits.^[208]^[209] Quality issues stem from the ease of mass-producing AI content, which frequently links to spam sites or lacks originality, eroding trust in the platform's role as a source of genuine ideas. Human artists and creators have expressed frustration that undisclosed or poorly labeled AI images disadvantage original work, potentially displacing it in search results and recommendations.^[210]^[211] Brand safety for advertisers has also been implicated, as low-quality synthetic material risks associating promotions with deceptive or substandard visuals, impacting performance metrics.^[212] Pinterest's community guidelines mandate that all content, including AI-generated, comply with rules against spam and misinformation, yet enforcement challenges persist amid the volume of uploads.^[175] In response to backlash, Pinterest implemented user controls on October 16, 2025, allowing customization of generative AI content visibility in feeds, particularly in categories susceptible to modification like fashion and home decor.^[40] The platform introduced proprietary AI detection technology to label eligible image pins as generative AI, alongside an updated feed tuner to reduce exposure.^[213]^[214] Earlier, in March 2025, Pinterest updated its terms to permit use of user-uploaded content for training its AI models, with an opt-out option available via settings, though this has fueled additional privacy and data usage debates.^[215]^[216] Despite these measures, critics argue that reliance on AI for content generation and moderation may perpetuate quality dilution if detection accuracy falters or if unlabeled content evades filters.^[64]

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Feb 8, 2017 · Buying merchandise on Pinterest just got even easier. On Wednesday, Feb. 8, the social media site rolled out a new service called “Shop the ...
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Get started with retail catalogs | Pinterest Business help
Add your retail catalog's data source to Pinterest to upload many of your products, as product Pins, at once. Then, you can promote them across Pinterest as ...Get Started With Retail... · How Retail Catalogs Work · Required Fields
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How to Sell Products on Pinterest - Pinterest Business
Connect your ecommerce platform. We offer seamless integration with Adobe Commerce, Salesforce Commerce Cloud, Shopify and Woo. Connect your storefront to ...
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Pinterest launches new shopping features for merchants - TechCrunch
Jul 7, 2022 · Pinterest announced today that it's rolling out new merchant features, including product tagging on Pins and a Pinterest API for Shopping.
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Pinterest Advertising 101: How to Turn Pinned Ads into Business ...
Jan 24, 2022 · Pinterest's advertising efforts began in the form of Promoted Pins which were released in 2013 (via TechCrunch). ... Pinterest ad specs, please ...
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Ads overview | Pinterest Business help
Ads are regular Pins that you pay to be placed where people are most likely to see them. These Pins will surface in your desired audience's home feed.
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Pinterest Ads Manager: Complete Guide for 2025 - Shopify
Sep 17, 2025 · As with standard pin ads, your company name will appear under a “Promoted by” label, so users know it's a promoted ad, and an “x/x” counter to ...
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How to Use Promoted Pins - The Basics - Skylark Virtual Services
How do promoted pins work? Pinterest ad campaigns work on a cost per click or CPC basis. This means you set a daily budget and a duration for the ad to run.
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Create an ad from your profile | Pinterest Business help
Find and hover over the Pin you want to use as an ad and click Promote on the top-right corner of the Pin. Only Pins that are eligible for an ad campaign will ...
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Pinterest Announces Fourth Quarter and Full Year 2024 Results ...
Feb 6, 2025 · Revenue was $1,154 million for Q4 and $3,646 million for 2024, growing 18% and 19%, respectively, year over year.
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42 Pinterest Stats That Matter to Marketers in 2024 - Hootsuite Blog
Mar 6, 2024 · Pinterest's revenue also grew 12% YoY in 2023, for a total of $981 million. Pinterest says it expects revenue to continue growing into 2024.
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Pinterest Ads: Ad Types, Specs, Strategy & Examples [2025] - Mayple
Pinterest ad types include promoted pins, shopping ads, video ads, carousel ads, collection ads, and try-on product pins.
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Use the Creator Hub | Pinterest Business help
The Creator Hub is the place to find all the tools, tips and insights you need to learn more about your audience, performance and upcoming trends.
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Pinterest for creators: education, tools, inspiration
Learn how to get started, grow your audience and succeed as a Pinterest creator. Find tools and inspiration to make creative content and earn money doing ...
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Pinterest Content Academy | Tools to help creative block
Feb 28, 2024 · Learn about the Pinterest tools that can help to spark your creativity and overcome creative block with video lessons from Pinterest Content ...<|separator|>
[83]
Apply for the Creator Fund | Pinterest Business
May 25, 2021 · We're announcing our second round of applications for the Fund. Starting today, new creators can apply to get expert training, resources and a financial grant.
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Creator Rewards | Pinterest Business help
The Fund's goal is to foster creator talent through financial and educational support while aiming to make Pinterest an increasingly inclusive and diverse ...
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Pinterest shuts down its 'Creator Rewards' program - TechCrunch
Nov 30, 2022 · Pinterest has shut down its Creator Rewards program that allowed creators to earn money by creating content around monthly prompts and achieving certain ...<|control11|><|separator|>
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Pinterest Inclusion Fund for Merchants and Creators
The Pinterest Inclusion Fund is an incubator and pipeline program designed to support emerging content suppliers on Pinterest.
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The Pinterest Inclusion Fund is Back, Ready to Support Merchants ...
Apr 30, 2025 · Pinterest is unveiling an enhanced Pinterest Inclusion Fund program for 2025. This year's incubator program includes a renewed focus on supporting a cohort of ...
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Getting Started With Affiliate Links on Pinterest | Pinterest Create
Jun 6, 2025 · Affiliate links are one way for creators to make money on Pinterest. When you add a unique url from an affiliate program to a Pin, you could earn commission.
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Paid partnerships for creators | Pinterest Business help
Creators cannot promote pins themselves that include a paid partnership. Only brand partners can promote these pins as Idea ads with paid partnership. See other ...
[90]
How to Grow Your Audience & Make Money on Pinterest
Learn how to grow your audience and get paid to create on Pinterest. You can earn and make money through brand partnerships and affiliate links for your ...
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Analytics and Measurement - Pinterest Business
Use Pinterest Analytics to see overall performance, in addition to more audience-specific insights and trends. For lower-funnel actions, check out conversion ...
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Pinterest Analytics
See organic, paid and earned engagement for all of your Pins. ... Find out how people on Pinterest interact with content they save from your claimed accounts.
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Pinterest Analytics Explained - Tools, Metrics, Insights
Mar 17, 2025 · Pinterest is a visual search engine. So, main metrics include saves, impressions, Pin clicks and outbound clicks, rather than followers, which is a supporting ...
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Pinterest analytics: a guide for marketers - Sprout Social
Jun 27, 2022 · Another helpful feature of Pinterest's native analytics is the Boards with top Pin impressions. This table gives you information on which boards ...
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Pinterest Trends
Understand the trends your audience is searching. Discover trends based on interests, demographics, season and more using Pinterest Trends.TrendsGet featured on PinterestTrends to try this monthHow To Build Your Audience ...Pinterest Predicts
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View Pinterest Trends | Pinterest Business help
The Pinterest Trends tool displays a historic view of the top search terms across different regions and countries.
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Pinterest Predicts: The Top Pinterest Trends For 2025
See the top emerging trends for 2025, all based on Pinterest searches. Our annual trend report shares what's next, from food to fashion to home decor.
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The Pinterest Trends Tool - Pinning Pro
The Pinterest Trends Tool is a graph based tool that shows real-time trends and keyword search popularity on Pinterest (US, UK, Canada).
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The ultimate guide to Pinterest Trends to drive traffic - ContentStudio
Apr 11, 2025 · The Pinterest Trends tool is your first stop for trend research. The free resource shows you what's popular on the platform and how search interests evolve ...
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Analyze Pinterest data
The Pinterest API offers developers the opportunity to build analytics experiences for Pinners, creator platforms, agencies, brands, and more.
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Pinterest API Documentation - Pinterest Developers
Analytics & Reporting: request analytics for your Pins, ads, ad groups, campaigns, or accounts. Here you will find information on all endpoints available in ...
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Pinterest Performance+: Automated Performance Marketing Solutions
Maximize results. Minimize effort. Pinterest Performance+ puts AI and automation into action, helping you boost efficiency, scale creative and drive results.
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Get a business account - Pinterest Help
Set up a free Pinterest business account to get access to analytics on your Pins and the ability to run ads. There are two ways to get a business account on ...<|separator|>
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Pinterest Resources for Agencies
It's a one stop shop to securely manage employees, partners and accounts. You can see all business accounts in one place and collaborate across accounts to get ...
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Pinterest Stats 2025: Users, Stock Price, Q2 Earnings
Aug 15, 2025 · Meanwhile, Pinterest hit another all-time user high, with the platform hitting 578 million monthly active users. CEO Bill Ready is positioning ...Pinterest User Statistics · Pinterest Users By Region · Pinterest Revenue By Region
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https://www.statista.com/topics/1267/pinterest/
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Pinterest Demographics: Find Your Audience - Pinterest Business
The consumers you care about are using Pinterest to save, plan and shop. With 578 million monthly active users,1 Pinterest is where you can turn new leads into ...
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25 must-know Pinterest stats for marketers in 2025 - Sprout Social
Mar 27, 2025 · Pinterest has 553 million monthly active users. Pinterest has over half a billion monthly active users. This is a small fraction of Facebook's ...Pinterest Stats Every... · Pinterest User Statistics · Pinterest Stats For...<|separator|>
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Pinterest demographics: Find your audience
Gen Z is our fastest growing audience,2 making up 42% of our global user base.3 They're searching and saving more than other generations,4 and they're here ...
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41 Pinterest Statistics For 2025 (Latest Data) - Adam Connell
Jan 1, 2025 · Pinterest has over 522 million monthly active users. As of the time of writing, over half a billion people use Pinterest.
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Pinterest Users, Stats, Data, Trends, and More - DataReportal
Mar 12, 2025 · This page contains all the data, insights, and trends you need to help you understand Pinterest adoption and use around the world in January ...
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60 Pinterest Statistics You Should Know in 2025 - Thunderbit
Jun 6, 2025 · 570 million monthly active users (MAUs) as of Q1 2025—a record high, with a 10% year-over-year increase (Pinterest Investor Relations). 85% of ...
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60 Pinterest Statistics You Should Know in 2025 - SocialPilot
Mar 25, 2025 · 7.3% of Pinterest users are of Unspecified gender. The average age of users in Pinterest platform in January 2025 are between 25 and 34 years ...<|control11|><|separator|>
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Complete Pinterest Strategy Guide for 2025
Jun 8, 2025 · Key 2025 Pinterest statistics show that 85% of Pinterest users use the platform to plan purchases. Pinterest drives 5x more traffic to websites ...
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Pinterest Statistics 2025: Users, Engagement, and Revenue
Oct 2, 2025 · 36.6% of users visit Pinterest to follow or research brands and products, making it the top activity on the platform. 20.9% of users are there ...
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Study examines use of Pinterest by education professionals
Feb 2, 2017 · Research shows that a growing number of educational professionals are using the platform, which allows users to “pin” content on a personalized ...
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[PDF] Title: Expanding the learning network: How teachers use Pinterest
Findings indicate a need for future research into teacher education practices and the complex interactions pre-service teachers engage in with Pinterest ...<|separator|>
[118]
Learning by pinning: Introducing Pinterest in sport management ...
This study investigates the perceptions of sport management students regarding the utilization of Pinterest through an active learning methodology.
[119]
7 Pinterest Boards to Follow for STEM Resources
Oct 30, 2024 · Some benefits include higher levels of student engagement, research is starting to suggest the enhancement of cognitive development, and ...
[120]
[PDF] How Pinteresting! The Emergence of a New Curricular Resource ...
In this literature review, I explore the growing trend of teachers using Pinterest as a curricular resource and survey the implications for curriculum. I also ...
[121]
The Handy Guide for Architects to use Pinterest - Snaptrude
Sep 11, 2020 · Architects are using Pinterest to showcase their design thinking, build their portfolio, advertise their work and discuss new visual ideas with clients.
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Must-Follow Pinterest Accounts for Architects - Vagon
May 1, 2024 · Dubbed as a research tool for architectural-related materials and objects, Architonic's Pinterest account boasts a great mix of products, design ...
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Do you use Pinterest to organize architectural inspiration? : r/Architects
Jul 26, 2021 · I'll use Pinterest personally but for project specific stuff we use Miro which is an online whiteboarding tool that's fantastic. Allows you or ...
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Pinterest for Architects - archisoup
Oct 15, 2023 · Best Pinterest Boards for Architects, Designers and Creatives. · Dezeen · Divisare · Cereal · Studio Nordhaven · Thom Ortiz Design.
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What are some common uses for Pinterest besides browsing recipes ...
Mar 30, 2024 · Some people use it to create mood boards; writers do it for characters or book themes, or some people for what they want to keep in mind for the upcoming year/ ...
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https://investor.pinterestinc.com/governance/executive-profiles/person-details/default.aspx?ItemId=someid
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Bill Ready - Pinterest - Investor Relations
William Ready serves as our Chief Executive Officer and as a Director on our board since June 29, 2022. Previously he was the president of commerce, payments & ...
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Governance - Pinterest - Investor Relations
Bill Ready. Chief Executive Officer ; Julia Brau Donnelly. Chief Financial Officer ; Malik Ducard. Chief Content Officer ; Matt Madrigal. Chief Technology Officer.
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Governance - Pinterest - Investor Relations
Governance · Chip Bergh · Salaam Coleman Smith · Leslie J. Kilgore · Gokul Rajaram · Bill Ready · Emily Reuter · Fredric G. Reynolds · Scott Schenkel.Board of directors · Board committees · Full bio · Governance
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Pinterest Appoints Instacart CFO Emily Reuter to Board of Directors ...
Oct 3, 2025 · Pinterest Appoints Instacart CFO Emily Reuter to Board of Directors to Support AI-Powered Shopping Strategy. Oops, something went wrong.
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Pinterest, Inc. Announces Board Changes, Effective September 18 ...
Sep 19, 2025 · On September 16, 2025, Jeremy Levine, an independent member of the board of directors of Pinterest, Inc. (the Company), notified the Board ...
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Governance - Board of directors - Person Details - Pinterest
Chip Bergh joined the Pinterest Board in May 2024. He was CEO of Levi Strauss & Co. and spent 28 years at P&G. He also serves on the board of HP, Inc.
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[PDF] 1 CORPORATE GOVERNANCE GUIDELINES The Board of ...
May 23, 2024 · The Board of Directors (the “Board”) of Pinterest, Inc. (the “Company”) has adopted these corporate governance guidelines to assist the ...
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Resources - Pinterest - Investor Relations
Where is Pinterest headquartered? Pinterest's headquarters are located in San Francisco, California at: Pinterest, Inc. 651 Brannan Street San Francisco, CA ...
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Pinterest Headquarters - Architect Magazine
Apr 11, 2017 · The new headquarters is located in a four-story concrete former John Deere factory in San Francisco's SOMA district.
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Pinterest shedding downtown office space after February layoffs
Mar 28, 2023 · The company plans to close its offices at 505 Brannan St. and 149 Bluxome St. in San Francisco but retain its headquarters at 651 Brannan St.<|separator|>
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North America - Pinterest Careers
North America Office Locations · Pinterest HQ in San Francisco · Toronto · Seattle · Palo Alto · Chicago · New York · Los Angeles · Atlanta ...
[138]
List of 16 Acquisitions by Pinterest (Jul 2025) - Tracxn
Jul 17, 2025 · Discover Pinterest's complete list of acquisitions with year-wise trends, sector-wise breakdowns, geographic insights, and related M&A news ...
[139]
Pinterest acquires the team behind Highlight and Shorts - TechCrunch
Jul 14, 2016 · Pinterest today said it was acquiring the team behind Math Camp, the creators of Highlight, and will be sunsetting its applications Roll and Shorts in the next ...
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A History of Ad Tech Acquisitions | Ad Ops Insider
Jul 19, 2015 · ... Pinterest's quiet acquisition of ad tech firm Kosei (2015), a recommendation technology that may prove to be the Applied Semantics of social ...Missing: timeline | Show results with:timeline<|separator|>
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Investment analysis of Pinterest Inc | Freedom24
Nov 19, 2024 · Pinterest also continues to enter into strategic partnerships to expand its advertising capabilities: key agreements with Amazon in 2023 and ...Missing: startups | Show results with:startups<|control11|><|separator|>
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Pinterest and Ecommerce Equation Launch Strategic Partnership to ...
Jul 9, 2025 · Pinterest and Ecommerce Equation have announced a strategic partnership to empower ecommerce founders and brands to unlock growth through ...
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Pinterest Market Cap 2018-2025 | PINS - Macrotrends
Pinterest market cap as of October 25, 2025 is $22.74B. Pinterest market cap history and chart from 2018 to 2025. Market capitalization (or market value) is the ...Missing: IPO | Show results with:IPO
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Pinterest (PINS) Financials 2025 - Income Statement and Balance ...
Pinterest's total operating income in 2024 was $179.82 million, based on the following breakdown: Total Gross Profit: $2.90 billion; Total Operating Expenses: ...
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Pinterest (PINS) Earnings Dates & Reports - Investing.com
Pinterest Q2 2025 revenue grew 17% YoY to $998M, beating estimates, but EPS of $0.33 missed forecasts, causing stock to drop 11% premarket ...
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The 23 Pinterest Statistics for Marketing You Need to Know in 2025
Sep 12, 2025 · Pinterest is ranked 14th in terms of global social network popularity. Although giants like Facebook and YouTube consistently rank in the top ...Missing: position | Show results with:position
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10 Pinterest Statistics Every Ecommerce Marketer Should Know
Sep 26, 2025 · As of February 2025, just over 70% of Pinterest's audience identifies as female, while fewer than 25% of users identify as male. In the UK, ...
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[PDF] Understanding Behaviors that Lead to Purchasing: A Case Study of ...
We analyze the purchasing behavior of nearly three million Pinterest users to determine short-term and long-term signals in user behavior that indicate higher.
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Pinterest Just Released Its 2025 Fall Trends Report—Here's What's ...
Aug 20, 2025 · The platform's data reveals “vintage maximalism" is up 260%, "handpainted furniture" searches have surged 135%, and Pinterest users are actively ...
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22 Essential Pinterest Statistics You Need to Know in 2025
Following nine consecutive years of growth, the Pinterest user base is poised to reach a new peak of 102.2 million users in 2027. Noteworthy is the consistent ...Missing: 2009-2012 | Show results with:2009-2012
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How Anthropologie & Free People Drive E-Commerce Traffic
93% of users say they use Pinterest to plan purchases, and 87% actually go on to buy. That's huge. It's not just about browsing; people are actively making ...Missing: statistics | Show results with:statistics
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From Pinterest to purchase: How social media is driving home and ...
Apr 7, 2025 · 83% of weekly Pinterest users make purchases based on content they see on the platform. 85% of Pinterest users use the platform when starting a ...Missing: behavior | Show results with:behavior
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All about Pinterest
To organize your Pins within boards, create board sections . Add a "Decorations" or "Party games" section to your Birthday party board to keep similar ideas in ...All About Pinterest · What Is Pinterest? · Save, Share And Shop PinsMissing: process | Show results with:process
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Pinterest: Try ChatGPT Or Gemini, Then You'll Understand The ...
Oct 17, 2025 · With over 570 million monthly active users, Pinterest certainly isn't the largest platform by any measure, but it's a place that people come to ...
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Is Pinterest Social Media? Understanding Its Role in Digital Marketing
Aug 15, 2025 · The Visual Discovery Engine. Pinterest's core experience centers on finding and saving visual ideas. When you search on Pinterest, it returns a ...
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Pinterest for eCommerce: Case Study Insights on What Actually Works
Oct 9, 2025 · A few likely reasons: Their product pins show up automatically as shoppable content, thanks to catalogue integration; Older, evergreen pins ...<|separator|>
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Pinterest Statistics You Need to Know in 2025 - Podbase
Jul 28, 2025 · Product discovery: 80% of users found a new product or brand on Pinterest in 2025. Shopping intent: 50%+ use Pinterest to shop; 85% of ...Pinterest Statistics You... · 6. Pinterest Users By... · 9. Pinterest Traffic...Missing: position competitors<|separator|>
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Pinterest: How The Platform Influences Purchase Behaviour
Checking out from social – proportionally it drives more referral traffic to shopping sites that any other social media platform. Back for more – 59% use ...
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Mind your Wellness: Supporting mental health and emotional ...
May 3, 2022 · Pinterest is a resource for Pinners to find ways to relieve stress and anxiety. Searches about learning and improving mental health started to rise during the ...
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Emotional wellbeing at Pinterest: Kathy Gu on advancing our ...
May 4, 2023 · Pinterest Impact Lab is an important addition to our commitment to advancing emotional wellbeing, enabling increased capacity for organizations ...
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Pinterest and Mental Health Day: Introducing Havens, search trends ...
Pinterest's social impact thesis is that emotional wellbeing and mental health are vital components of living a life you love. On World Mental Health Day, we've ...
[162]
Pinterest and UC Berkeley's study shows power of inspiration
Feb 22, 2023 · New research from UC Berkeley shows how inspiring content can help to improve people's emotional well-being. Spending time on Pinterest ...
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Pinterest research proves that positivity drives action at every stage ...
Jun 1, 2023 · This feeling increases with frequency as 78% of weekly Pinners feel positive after interacting with Pinterest.1 Research done in partnership ...Missing: evidence | Show results with:evidence
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Pinterest reimagines youth wellbeing through the Hidden Healing ...
Jun 11, 2025 · Pinterest is leading a groundbreaking collective initiative called the Hidden Healing Fund, focused on uplifting cultural healing practices ...
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Pinterest or Thinterest?: Social Comparison and Body Image on ...
Mar 30, 2016 · Findings suggest that individuals who follow more fitness boards on Pinterest are more likely to report intentions to engage in extreme weight-loss behaviors.
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[PDF] Just Pin It: Understanding the Dynamics of Pinterest Use, Motivation ...
Mar 1, 2024 · This mixed-methods study explored the relationships among Pinterest use, motivations, self-efficacy, and health behaviors. A total of 227 women ...
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Social Media Use and Mental Health: A Global Analysis - PMC - NIH
Jan 11, 2022 · Research indicates that excessive use of social media can be related to depression and anxiety. This study conducted a systematic review of social media and ...
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A More Positive Internet? It's Possible. - Pinterest Business
Feb 22, 2023 · The research suggests 10 minutes a day looking at any inspiring content could help young people guard against stress and toxicity.
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Davis v. Pinterest | Loeb & Loeb LLP
May 3, 2022 · Artist and professional photographer Harold Davis brought suit against Pinterest for copyright infringement of 51 of his copyrighted photos ...
[170]
Pinterest Pins Victory in Contributory Copyright Infringement Claim
Jun 24, 2021 · Davis alleged that Pinterest, through its website and application, infringes copyright laws by deliberately removing indicia of copyright ...<|separator|>
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Pinterest prevails in photography copyright dispute
May 4, 2022 · A federal judge granted summary judgment to Pinterest in a lawsuit by a photographer claiming the company infringed over 50 of his copyrighted works.
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Architect Sues Pinterest Over Scraping - Plagiarism Today
Jul 9, 2025 · Direct Copyright Infringement: Alleges Pinterest makes unauthorized copies that are displayed and distributed on the Pinterest site.
[173]
Pintrips Emerges with Its “Pin” Intact in Trademark Dispute with ...
Dec 1, 2015 · Following a bench trial, the Court rejected Pinterest's claims of trademark infringement and dilution, as well as other related state and ...Missing: lawsuit outcome
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Pinterest Loses Trademark Battle - Mandour & Associates
Judges in the United States and United Kingdom ruled against Pinterest in trademark cases the company brought against Pintrips and Free118.
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Community guidelines - Pinterest Policy
Pinterest isn't a place for antagonistic, explicit, false or misleading, harmful, hateful, or violent content or behavior.
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Account suspension - Pinterest Help
Pins, comments, photos, messages, or accounts dedicated to policy-violating content can result in account suspension. Accounts may be suspended due to single or ...
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Transparency report | Pinterest Policy
CSE is one of the most serious violations of our content policies, and we do not tolerate the sexualization of minors on Pinterest. These follow additions we ...
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Pinterest Bans Anti-Abortion Group Live Action for Posting ... - VICE
Jun 12, 2019 · Pinterest banned a prominent anti-choice activist group called Live Action for spreading misinformation on the social media site.
[179]
I Blew the Whistle on Pinterest Censorship | Opinion - Newsweek
Jun 24, 2019 · Pinterest's covert censorship of pro-lifers, Christians and conservatives has been exposed. Live Action, one the nation's largest pro-life organizations, has ...
[180]
Pinterest Secretly Treats Pro-Life Messages Like 'Porn'
Jun 26, 2019 · Pinterest is now joining the censorship circus of social-media platforms that claim to be politically neutral places for users to post content, ...
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'This Is Censorship': Pinterest Is Latest Tech Company Dragged Into ...
Jun 13, 2019 · The anti-abortion organization, Live Action, and conservative activist James O'Keefe allege Pinterest targeted the group for its abortion stance ...
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Report: Pinterest censors Christian content - Ratio Christi
Pinterest is accused of censoring Christian content, including terms like "Bible verses" and "Christian" from search autocompletion, and pro-life content.Missing: conservative | Show results with:conservative
[183]
Pinterest Bans Climate Change “Misinformation” | Mind Matters
Apr 12, 2022 · Pinterest banned climate change misinformation from its platform, becoming the first major social media company to do so outright.
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Pinterest Restricts Vaccine Search Results to Curb Spread of ...
Feb 23, 2019 · Pinterest, a digital platform popular with parents, took an unusual step to crack down on the proliferation of anti-vaccination propaganda.
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The Technology 202: Pinterest bans misinformation about voting ...
Jan 29, 2020 · The company tells The Technology 202 that it will now remove any content that misleads people about where, when or how to vote.
[186]
Pinterest suspends pro-life group's account, citing 'health ...
Jun 13, 2019 · Pinterest, a social media site with 300 million active users, has banned pro-life activist group Live Action from its platform.
[187]
Pinterest Bans All Weight Loss Ads - NPR
Jul 1, 2021 · Pinterest will now ban all ads containing weight loss language or imagery, adding to the platform's growing roster of prohibited content.
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Pinterest finally admits mass bans were a mistake caused by an ...
May 14, 2025 · Pinterest has now publicly apologized for the wave of moderation issues that have swept across the social network over the past few weeks.
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Pinterest finally broke its silence on the mass bans, and ... - Mashable
May 2, 2025 · Pinterest users have been complaining about mass bans for days, many claiming that they've been locked out of their accounts without clear justification.
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Pinterest's Unjust Content Moderation - Reddit
Mar 8, 2024 · Pinterest has been emailing me nonstop, saying that my boards' pins have been taken down for having adult material.When and why did Pinterest become so conservative, deactivating ...What's with Pinterest and their recent surge of censorship? - RedditMore results from www.reddit.com
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Pinterest users left confused by mass account suspensions
May 2, 2025 · Pinterest is having some weird moderation issues. Reports of sweeping pin removals and account suspensions have appeared across social media platforms.
[192]
Pinterest policy violations system is completely broken and their AI ...
Jun 21, 2024 · All images were immediately deactivated by Pinterest's AI for violating the "Adult Content" policy. Here are the offending pictures.Violations Adult content : r/Pinterest - RedditWhy do we get a violation notice for saving someone else's pin?More results from www.reddit.com
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Transparency Report | Pinterest Policy
We deactivated content for 7,894 of those requests for violation of our Community Guidelines and restricted content relating to 637 requests. Content ...<|control11|><|separator|>
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[PDF] 472186571-BROUGHER-VS-PINTEREST-pdf.pdf - Ars Technica
Aug 11, 2020 · Plaintiff Francoise Brougher was employed by Defendant Pinterest, Inc. from. 3 | March 2018 until her termination in April 2020. She is a ...
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The Pinterest Paradox: Cupcakes and Toxicity | by Francoise Brougher
Aug 11, 2020 · Every year, Pinterest has days to celebrate Black history, Latinx heritage, LGBTQ+ rights, and women's issues.
[196]
Pinterest Settles Gender Discrimination Suit for $22.5 Million
Dec 14, 2020 · Pinterest on Monday agreed to pay $22.5 million to settle a gender discrimination and retaliation lawsuit from Françoise Brougher, its former chief operating ...
[197]
Pinterest settles gender discrimination lawsuit with former exec for ...
Dec 14, 2020 · Pinterest has agreed to settle a gender discrimination and retaliation lawsuit brought by its former chief operating officer, Francoise Brougher, for $22.5 ...<|separator|>
[198]
Former Pinterest Employees Allege Racial Discrimination, Unfair ...
Jun 17, 2020 · Former Pinterest Employees Allege Racial Discrimination, Unfair Pay And Hostile Culture. ByErin Spencer Sairam,. Senior Contributor. Forbes ...
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Inside Pinterest, more tales of workplace discrimination | The Verge
Sep 11, 2020 · In June, Ifeoma Ozoma and Aerica Shimizu Banks came forward with allegations of racial discrimination at the company. Two months later ...
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Former Pinterest Employees Describe a Toxic Workplace
Jun 20, 2020 · Former Pinterest employees describe a traumatic workplace where managers humiliate employees until they cry, Black people feel alienated, and the toxic culture ...
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Pinterest Settles Lawsuit That Alleged Racial and Gender ...
Nov 24, 2021 · Pinterest has settled a lawsuit brought against it by shareholders who claimed that the company's workplace discrimination against women and racial minorities ...
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Pinterest: Overly 'nice' culture has hurt growth, ex-employees say
Apr 10, 2019 · Pinterest's emphasis on consensus and being nice to each other has created a culture of indecisiveness that has slowed growth and driven ...
[203]
Pinterest's $22m settlement with executive is a 'slap in the face ...
Dec 18, 2020 · Pinterest announced this week it would pay more than $20m to settle a gender discrimination lawsuit brought by a female executive. But to two ...
[204]
Pinterest Shareholders Sue Company Executives Over Years of ...
Dec 1, 2020 · The suit claims the defendants have breached their fiduciary duties by 'perpetrating and permitting' discrimination.
[205]
Pinterest settles shareholder lawsuit over workplace culture
Nov 25, 2021 · Brougher settled with the company for $22.5 million, according to The New York Times. After the allegations became public, the Employees' ...
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How Pinterest is renovating its culture after turmoil - Fortune
Apr 4, 2023 · - The high levels of disengagement among young workers—once the most enthusiastic employees—is a sign of deeper problems in the workplace.Missing: internal | Show results with:internal
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AI is ruining Pinterest. Here's why it's such a big problem - ZDNET
Mar 11, 2025 · A common complaint is that AI-generated pins are now dominating people's feeds. One Reddit post explains that the app is becoming unusable ...How to spot AI slop on Pinterest · How to avoid AI slop on PinterestMissing: spam | Show results with:spam
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Pinterest adds controls to let you limit the amount of 'AI slop' in your ...
Oct 16, 2025 · Pinterest is rolling out new controls that let users limit how much AI-generated content appears in their feeds. The company is also making ...Missing: 2024 | Show results with:2024
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are you unhappy with how AI is changing Pinterest? - Reddit
Aug 30, 2025 · Do you feel AI-generated content is undermining the user experience? Have you found that content links to illegitimate sites? And/or has your ...Pinterest's use of AI is awful and ruining the app, especially ... - Reddit(article) Pinterest is now doing something about it's AI infestationMore results from www.reddit.comMissing: proliferation | Show results with:proliferation
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Pinterest's AI-generated content issue and its impact on human artists
Jan 5, 2025 · I think a way to filter out AI is to require a verification process for non-AI art that includes legal ID, a signed statement that no AI ...Missing: proliferation quality<|separator|>
[211]
Pinterest Users Push Back Against AI-Driven Content Overload ...
Oct 16, 2025 · Pinterest's new controls to limit AI content reflect broader concerns about digital creativity and potential job transformation in creative ...
[212]
https://ppc.land/pinterest-introduces-new-controls-for-ai-generated-content-in-feeds/
[213]
Pinterest Updated Tool, Features Help Users Reduce 'AI Slop'
Oct 17, 2025 · After these comments were posted, Pinterest introduced a new policy label to AI-generated images via proprietary AI detection technology ...
[214]
Too Much AI on Pinterest? Here's the Fix - Metricool
Oct 16, 2025 · Pinterest fights AI overload with Gen AI labels and feed controls. Learn how to spot AI content and take back control of your feed.
[215]
Pinterest Will Now Use Your Content for Generative AI Training
Mar 7, 2025 · Pinterest Will Now Use Your Content & Personal Info for Generative AI Training. The updated policy will also apply to the Pins you shared before ...
[216]
Pinterest changed User Terms to train AI on your photos and data ...
Mar 11, 2025 · Here's how to opt out and stop Pinterest from using your photos and data to train its proprietary AI models.