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E3 2017

The Electronic Entertainment Expo 2017 (E3 2017) was the 23rd annual edition of the premier trade show organized by the (ESA), held from June 13 to 15 at the in , . For the first time in its history, E3 opened to the general public via a lottery system, selling 15,000 tickets and drawing a total attendance of 68,400 people, a 31% increase from the previous year's 50,300. The event's press conferences and floor demonstrations highlighted significant advancements in gaming hardware and software, setting the stage for the industry's direction through 2018. Microsoft led with the reveal of the Xbox One X, a mid-generation upgrade to its console lineup featuring 4K gaming capabilities, 6 teraflops of GPU power, and a release date of November 7, 2017. Sony's PlayStation showcase emphasized narrative-driven titles, including gameplay footage for God of War (2018 release), alongside Marvel's Spider-Man and Uncharted: The Lost Legacy (August 22, 2017). Nintendo opted for a pre-recorded "Nintendo Spotlight" presentation, focusing on the Nintendo Switch with extensive Super Mario Odyssey demos (October 27, 2017 release) and announcements for Metroid: Samus Returns (September 15, 2017) and a new core Pokémon RPG for Switch. Other publishers like EA promoted Star Wars Battlefront II (November 17, 2017) and the multiplayer shooter Anthem (2018), while Ubisoft unveiled Assassin's Creed Origins (October 27, 2017) and revived Beyond Good & Evil 2 as an ambitious space RPG. Bethesda focused on virtual reality expansions, revealing Fallout 4 VR and The Elder Scrolls V: Skyrim VR (both 2017 releases), alongside Wolfenstein II: The New Colossus (October 27, 2017). Overall, E3 2017 generated millions of online views and underscored the growing emphasis on cross-platform play, VR integration, and high-fidelity graphics in the evolving video game landscape.

Event Overview

Dates, Location, and Attendance

The Electronic Entertainment Expo 2017 (E3 2017) was held from June 13 to June 15, 2017, spanning three days as is traditional for the event. This timing aligned with the mid-June slot that the (ESA) had established for recent iterations of the expo to coincide with the summer gaming announcement season. The event took place at the in , , marking the 23rd consecutive year the expo utilized this venue as its primary location. The convention center's expansive facilities, including over 557,000 square feet of exhibition space, accommodated the show's booths, demonstrations, and press areas. Attendance at E3 2017 reached 68,400 participants, a 36% increase from the 50,300 attendees in 2016, largely due to the introduction of public access for the first time in the event's . This figure included approximately 15,000 tickets sold directly to the general public, with the remainder comprising industry professionals, media, and exhibitors from 280 companies. The ESA's decision to open the show floor to fans on the final day helped broaden the event's reach beyond its traditional trade-only format, though it also raised discussions about future scalability at the venue.

Organization and Significance

The Electronic Entertainment Expo 2017 (E3 2017) was organized by the (ESA), the trade association representing the U.S. video game industry, and took place from June 13 to 15 at the . The event featured over 2,000 product unveilings from 293 exhibitors, including major publishers and developers, with a focus on interactions alongside emerging consumer elements. A key organizational change for E3 2017 was the introduction of limited public access, marking the first time the traditionally trade-only event sold tickets to general consumers. The ESA offered 15,000 public passes at $150 for early bird purchases starting February 13, 2017, and $250 for regular sales, providing attendees with show floor access, panel discussions, and perks like priority entry through a partnership with producer . This shift responded to feedback from fans and exhibitors seeking greater interaction, as stated by ESA senior vice president of communications Rich Taylor: "The feedback we heard was clear—they wanted to play the games inside the . In addition, exhibitors inside the wanted to have access to the fans." Industry professionals retained business passes with exclusive benefits, such as lounge access, to maintain the event's core retail and media focus. The significance of E3 2017 lay in its role as a pivotal evolution for the trade show , bridging networking with amid a growing consumer-driven . Total attendance reached 68,400, including the 15,000 public ticket holders, representing a substantial increase from prior years and generating an estimated $75 million in economic impact for through hotel bookings and local spending. emphasized this as a "strategic decision" to adapt to changes: "It’s a changing , and E3 has always evolved to meet needs and anticipate where we’re heading together—as an event, as an , and as fans." The event's success in this model influenced future iterations, testing inclusion while showcasing major hardware reveals and game announcements that shaped market trends.

Format and Changes

Public Access Introduction

The Electronic Entertainment Expo (E3) 2017 introduced public access for the first time in the event's , transforming it from an industry-exclusive gathering into a more inclusive showcase for enthusiasts. Previously limited to media, developers, publishers, and retailers, E3 opened its doors to general consumers following feedback from fans during the 2016 E3 Live broadcast and encouragement from exhibitors seeking broader engagement. The (ESA), the event's organizer, announced this change on February 8, 2017, stating it would allocate 15,000 consumer passes to allow non-industry attendees to experience the expo directly. Public ticket sales commenced on February 13, 2017, at 9:00 a.m. PT, with an price of $149 for the first 1,000 tickets, rising to $249 for subsequent purchases; these three-day passes granted access to the main show floor at the from June 13 to 15, including interactive booths, game demonstrations, panel discussions, and special events such as the E3 Coliseum hosted by , featuring developer interviews and concerts. Unlike professional badges, consumer passes did not include access to private meetings or press conferences, focusing instead on experiential elements to foster fan interaction with upcoming titles and hardware. The limited ticket supply was designed to maintain the event's scale while testing public participation. Demand proved overwhelming, with all 15,000 tickets selling out by mid-May 2017—approximately three months after launch and averaging about 165 per day—contributing to a substantial increase in total attendance and enhanced vibrancy on the show floor. The ESA highlighted the success of public access, with millions more engaging virtually through online streams, though it also led to reports of increased crowds. This initiative not only boosted immediate participation but established a model for future iterations, influencing subsequent years' consumer-focused policies.

Conference and Show Floor Adjustments

In 2017, the Electronic Entertainment Expo introduced several adjustments to its conference format to accommodate evolving industry needs and broader accessibility, while maintaining its core structure of pre-show floor press briefings. Notably, continued its shift away from traditional in-person press conferences, opting instead for a digital "Nintendo Spotlight: E3 2017" event—a one-hour pre-recorded video presentation streamed online on June 13. This format, which the company had adopted starting in , allowed for a focused showcase of announcements without the logistical demands of a live audience, emphasizing direct-to-consumer streaming over media gatherings. The scheduling of major press conferences was also restructured to extend over the weekend preceding the main show floor opening, spreading out key events from Saturday () to Sunday (, PC Gaming Show, and ), with on Sunday evening and and on Monday. This dispersion aimed to ease logistical pressures on the and allow more time for media coverage, though it complicated travel and coordination for attendees. and maintained their shorter, more unconventional formats on Sunday and Monday, respectively, contributing to a varied conference landscape that prioritized diverse presentation styles. On the show floor, booth allocations saw notable reallocations to optimize space in the South and West Halls of the . reduced its primary exhibit space to 15,000 square feet in the West Hall, a smaller compared to previous years, focusing on a centralized demo area for and Project Scorpio reveals. In contrast, expanded its presence with over 43,500 square feet across multiple West Hall booths, including a 30,000-square-foot main area for and experiences. configured three dedicated booths totaling more than 32,000 square feet in the West Hall, abandoning its prior use of the Concourse level's theater space in favor of integrated demo zones, which facilitated better flow for on-site interactions. These layout changes, detailed in the official floor plans, reflected strategic emphases on immersive demos amid anticipated higher foot traffic. To manage the increased attendance nearing 70,000, the (ESA) implemented operational tweaks, such as enhanced crowd control measures and the addition of off-floor events like the E3 Coliseum esports arena adjacent to the main halls. Press navigation was adjusted without dedicated priority lanes, resulting in longer wait times for media appointments and demos, as the floor shifted toward a more inclusive environment. These modifications addressed capacity strains at popular exhibits, particularly Nintendo's and Microsoft's booths, while preserving the event's retail and journalistic focus.

Press Conferences

Electronic Arts

The (EA) press conference, held as part of the inaugural event on June 10, 2017, at the in , kicked off the E3 2017 press conference schedule and focused on showcasing upcoming titles across sports, action, and multiplayer genres. EA emphasized its commitment to live services, free post-launch content, and innovative storytelling, with executive producer highlighting the company's push into new IPs and enhanced player engagement models. A major highlight was the reveal of Star Wars Battlefront II, developed by , which promised a substantial single-player campaign following , a pilot, across the Star Wars timeline from the original trilogy to the sequel era. The game featured expanded multiplayer modes, including 40-player battles on maps like Naboo's "Assault on Theed," and introduced playable characters such as , , and [Kylo Ren](/page/Kylo Ren). EA committed to free for maps, modes, and characters post-launch, while confirming the inclusion of microtransactions for progression systems, addressing criticisms from the 2015 predecessor. The title was slated for release on November 17, 2017, across , , and PC. BioWare's new intellectual property, , received its first , depicting a shared-world with gameplay involving customizable "" exosuits in a sci-fi setting threatened by ancient forces. General Manager Aaron Flynn described it as a departure from BioWare's roots toward action-oriented exploration and team-based missions, with more details promised at Microsoft's subsequent conference. No release date was announced, but it was confirmed for , , and PC. Need for Speed Payback, developed by Ghost Games, was demoed with high-octane, heist-inspired gameplay set in the fictional Fortune Valley, featuring a narrative-driven revenge story involving crews. The trailer showcased , drifting challenges, and a "Relic" system for upgrading classic cars with modern tech, emphasizing an open-world environment blending racing and action. It was scheduled for release on November 10, 2017, for , , and PC. In a surprise indie showcase, Hazelight Studios—founded by Brothers: A Tale of Two Sons creator Josef Fares—unveiled A Way Out, a narrative-driven co-op adventure centered on two prisoners escaping incarceration, requiring split-screen play for puzzle-solving and action sequences. Fares demonstrated the game's mandatory two-player mechanics during the event, stressing emotional storytelling without traditional single-player options. Published under EA Originals, it targeted a 2018 release on consoles and PC. Sports titles received updates, including FIFA 18, which continued the "The Journey" story mode with protagonist navigating professional soccer, now including choices between clubs and international play. It marked FIFA's debut on , albeit with a modified engine lacking features like the full story mode. Enhanced realism in gameplay and -powered animations were highlighted, with a September 29, 2017, release across multiple platforms. Madden NFL 18 introduced "," its first cinematic story mode following developmental player Devin Wade's path to the , featuring actors like and blending documentary-style footage with gameplay. The game also promised improved Franchise mode depth and was set for August 25, 2017, on and . For , EA announced the "In the Name of the Tsar" expansion, adding six maps inspired by the , new weapons, vehicles, and the playable Russian army faction, alongside night-time maps for the base game arriving in summer 2017. The expansion was slated for September 2017, with competitive esports details to follow at . NBA Live 18 debuted its first trailer, focusing on "Real Player Motion" for authentic basketball simulation to rival , with an open beta planned for August 2017 and full release in September. EA also promoted its subscription services, offering a free week of access to EA Access on and Access on PC starting June 10, 2017, allowing trials of titles like Titanfall 2 and Battlefield 1. Additionally, the company introduced , an incubator program leveraging neural networks for advancements in virtual humans and AI-driven content creation.

Microsoft

Microsoft's E3 2017 press conference took place on June 11 at the Theater in , starting at 2:00 p.m. PDT, a day earlier than in previous years to align with the event's new schedule. The event emphasized the company's commitment to 4K gaming, , and a unified ecosystem across and , with Xbox head Phil Spencer highlighting over 40 games showcased, more than half exclusive to Xbox platforms. A key theme was the integration of PC gaming through the Xbox Play Anywhere initiative, allowing select titles to be purchased once and played on both and with shared progress. The conference's centerpiece was the reveal of the , formerly codenamed Project Scorpio, as 's most powerful console to date. Priced at $499, it featured a 6 teraflop GPU, 8-core CPU, 12 GB GDDR5 RAM, and a 1 TB hard drive, designed for native gaming at 60 FPS, support, and enhanced visuals without compromising performance. The console, the smallest Xbox ever built, launched worldwide on November 7, 2017, coinciding with Crackdown 3's release. announced that over 300 existing titles would receive free enhancements for , including improved resolutions and frame rates, with 35 games—such as and —detailed at the event. was expanded to include original Xbox titles like : High Road to Revenge and Star Wars: Knights of the Old Republic, with Auto and FPS Boost features promised for future updates. First-party announcements dominated the latter half, showcasing Microsoft's studios. was highlighted with in-engine /60 gameplay on X, featuring dynamic weather and over 700 cars, set for release on October 3, 2017, for and . received a new trailer featuring actor as protagonist Jaxon, emphasizing destructible environments powered by , launching November 7, 2017, on and . , Rare's pirate adventure, delayed to early 2018 for and , showed cooperative gameplay with ship battles and treasure hunts. revealed zombie survival mechanics with base-building and multiplayer co-op, exclusive to and , targeting spring 2018. updates included the Better Together cross-play patch across Xbox, , , and mobile platforms in summer 2017, plus the Super Duper Graphics Pack for enhanced visuals on X in fall 2017. BioWare's , a shared-world with jetpack exploration, debuted extended X footage, though no release date was specified. Third-party titles underscored Xbox's exclusivity push. PlayerUnknown's Battlegrounds (PUBG), the hit, was confirmed as a console launch exclusive for in late 2017, optimized for the platform. Ubisoft's , set in with naval combat and eagle scouting, targeted October 27, 2017, for , , and PC, with X enhancements. Deep Silver's , a -driven in a post-apocalyptic , promised support and released in 2018 for and Windows 10. Other reveals included Life is Strange: Before the Storm, a adventure launching in three episodes starting August 2017 on ; Cuphead, the hand-drawn run-and-gun game, dated for September 29, 2017, on ; and Black Desert Online, an MMORPG exclusive to in early 2018. The event closed with a focus on indie support and cross-play initiatives, positioning as a leader in open gaming ecosystems.

Bethesda

Bethesda held its E3 2017 press conference on , June 11, 2017, starting at 9:00 p.m. PT at the Shrine Auditorium in , following Microsoft's event and preceding the main show floor opening. The conference, hosted primarily by director , adopted a whimsical "Bethesdaland" theme, presenting announcements as attractions in an amusement park inspired by the company's franchises. This approach highlighted a mix of sequels, expansions, adaptations, and port announcements, emphasizing Bethesda's focus on expanding existing IPs rather than unveiling entirely new titles. A major highlight was the reveal of Wolfenstein II: The New Colossus, a sequel to 2014's , set in an alternate 1961 where Nazis have occupied the United States. Developed by , the follows protagonist leading a resistance effort, featuring cinematic trailers showcasing intense combat and narrative depth. It was announced for release on October 27, 2017, across , , and Windows PC. Bethesda also announced The Evil Within 2, directed by original creator and developed by , continuing detective Sebastian Castellanos' story as he searches for his kidnapped daughter in a nightmarish open-world setting. The title promised enhanced exploration and psychological tension, slated for October 13, 2017, on , , and PC. In a surprise crossover, Bethesda confirmed The Elder Scrolls V: Skyrim for Nintendo Switch, including all DLC expansions (Dawnguard, Hearthfire, Dragonborn) and features like motion controls, amiibo support (unlocking a Master Sword), and a Link-themed outfit. The port, developed with Nintendo, aimed to bring the 2011 RPG to portable play, slated for a fall 2017 release. VR experiences took center stage with DOOM VFR, a first-person shooter reimagining the 2016 DOOM in virtual reality, featuring teleportation mechanics and demonic combat, and Fallout 4 VR, a full conversion of the 2015 open-world RPG for HTC Vive, allowing room-scale exploration and base-building. Both were set for late 2017 releases on compatible VR platforms, including HTC Vive and PlayStation VR. Other notable reveals included Dishonored: Death of the Outsider, a standalone expansion to starring assassin Billie Lurk on a mission to kill the god-like Outsider, releasing September 15, 2017, on , , and PC. Updates for ongoing titles featured adding as a playable character and a $1 million tournament at , alongside The Elder Scrolls: Legends expansions like Heroes of Skyrim and mobile ports. The Elder Scrolls Online: Morrowind was highlighted as immediately available, expanding the MMORPG with a new zone and class. The conference underscored Bethesda's strategy of rapid content delivery, with Pete Hines noting that all major announcements would launch within the year, reinforcing the publisher's reputation for timely updates to its action, , and multiplayer portfolio.

Devolver Digital

Devolver Digital held its first official E3 on June 11, 2017, streamed live on in the early morning hours following Bethesda's event, adopting a deliberately absurd and satirical format that parodied the bombast of traditional showcases. Titled "Big Fancy Press Conference 2017," the 15-minute production, filmed at the fictional "Dave Lang Memorial Convention Center," was created by Imagos Films and featured Mahria Zook as Nina Struthers, the company's Chief Synergy Officer, who navigated a chaotic narrative filled with violence, profanity, and critiques of industry excesses like microtransactions and influencer culture. The conference opened with Struthers pleading for applause to cease amid escalating absurdity, including firing blanks from a pistol and a scene where her hand was graphically "cut" with blood effects, symbolizing corporate greed under the tagline "Tomorrow's Unethical Business Practices Today!" Satirical segments mocked games journalism, with Struthers berating attendees and promoting fictional features like "comment-driven development" and direct in-stream payments by pressing cash against the screen, while avoiding direct attacks on individuals to maintain a light-hearted tone. Produced in just three weeks after a last-minute decision, the event blended gore, comedy, and self-deprecation, becoming a viral sensation for its unfiltered critique of E3's corporate spectacle. Amid the parody, Devolver showcased brief trailers for two upcoming titles: the top-down shooter Ruiner, highlighting its fast-paced action in a dystopian 2091 setting, and Serious Sam's Bogus Detour, a entry in the long-running series emphasizing over-the-top multiplayer chaos. These segments were intentionally understated compared to the surrounding mayhem, underscoring Devolver's ethos and preference for entertainment over hype, with Ruiner set for a September 2017 release and Bogus Detour following in June. The conference's irreverent style earned widespread acclaim, often cited as a highlight of E3 2017 for subverting expectations and delivering memorable memes.

PC Gaming Show

The PC Gaming Show, organized by magazine and sponsored by , served as a dedicated for PC gaming at E3 2017, held on June 12 at the Orpheum in . Hosted by esports personality Sean "Day" Plott, the event ran for approximately two hours and featured announcements, trailers, and demos from over 20 developers, emphasizing PC-exclusive features like support, ultrawide resolutions, and unlocked frame rates. It highlighted the platform's diversity, blending major publisher updates with indie showcases to affirm PC gaming's prominence amid console-focused E3 events. The pre-show segment, led by Intel executive Gregory Bryant, focused on hardware advancements, unveiling the Core X-series processors (including i7 and i9 models) optimized for high-end gaming and content creation. also announced partnerships for , such as the series with 10 : Global Offensive tournaments offering a $1 million prize pool, and previewed VR titles like Echo Arena from , a free zero-gravity sports game launching July 20 for and . A VR concert experience was teased for July 27, underscoring 's integration with PC ecosystems. Key announcements in the main program included ' reveal of XCOM 2: War of the Chosen, the first major expansion for the 2016 strategy title, introducing three new factions, enhanced soldier customization, and dynamic enemy forces, scheduled for release on August 29 across PC, , and . Studios and Forgotten Empires announced : Definitive Edition, a 4K remaster of the 1997 classic celebrating its 20th anniversary, with overhauled multiplayer, improved AI, and a closed beta signup. PlayerUnknown’s Battlegrounds received updates from PUBG Corp., adding vaulting and climbing mechanics, teasing two new maps, and promising 3D replay tools for its early access shooter. Boss Key Productions set an August 8 launch for Lawbreakers, Cliff Bleszinski's gravity-shifting , priced at $29.99 for PC and PS4, with open betas planned for late June. Indie highlights featured Tunic from solo developer Andrew Shouldice (published by Finji), an isometric starring a in a vibrant, Zelda-inspired world, and Wargroove from , a title with a robust map editor evoking Advance Wars and Fire Emblem. Other notable segments included trailers for Total War: Warhammer II (, September 28 release with four new races), Middle-earth: Shadow of War (, expanding the Nemesis system), and PC versions of console titles like Forza Motorsport 7 () and Sea of Thieves (), both touting enhanced graphical fidelity. The show also launched a seasonal event for Killing Floor 2 () starting June 13, adding new cosmetics and maps. Overall, the PC Gaming Show reinforced PC's role in E3 by balancing blockbuster expansions with emerging indies and hardware tie-ins, drawing praise for its focused curation despite some criticism of pacing in live coverage.

Ubisoft

Ubisoft held its E3 2017 press conference on June 12, 2017, at the Orpheum Theatre in , starting at 1:00 p.m. PDT. The event, hosted by Ubisoft CEO and other executives, emphasized a mix of franchise sequels, new intellectual properties, and cross-platform innovations, with a focus on diverse experiences from to open-world action. Special guests included Nintendo's and singer , who performed to promote . The conference highlighted Ubisoft's push into VR, mobile, and mechanics, alongside playable demos available on the show floor. A major surprise was the reveal of , a game developed in partnership with , featuring , , , and Rabbid variants in an XCOM-style adventure set in the . joined onstage to endorse the crossover, emphasizing its respectful integration of characters. The game was slated for exclusive release on on August 29, 2017. Other notable franchise updates included , reimagining the series in with revamped elements, naval exploration, and combat; it launched on October 27, 2017, for , , and PC, with enhanced versions for PS4 Pro and X. shifted the series to rural , introducing co-op play and AI companions like a recruitable , with a release date of February 27, 2018, on PS4, , and PC. : The Fractured But Whole showcased superhero-themed gameplay in a new trailer, set for October 17, 2017, on PS4, , and PC. Ubisoft unveiled several new IPs during the event, including Skull and Bones, a multiplayer naval combat game spun off from Assassin's Creed IV: Black Flag, featuring ship customization and seasonal PvP leaderboards in a pirate-era setting; it was targeted for fall 2018 on PS4, Xbox One, and PC. The Crew 2 expanded the racing series to include land, sea, and air vehicles across an open-world United States, with a 2018 release on PS4, Xbox One, and PC, and beta access announced via the Crew Rewards Program. Starlink: Battle for Atlas introduced a toys-to-life space adventure where physical starship models with modular parts are scanned for in-game customization, planned for fall 2018 on Nintendo Switch, PS4, and Xbox One. Transference, a psychological thriller VR experience co-developed with Spectrevision (involving Elijah Wood), explored a family's fractured psyche through mind-mapping technology and was set for spring 2018 on major VR platforms. The conference closed with the long-awaited reveal of Beyond Good & Evil 2, a prequel to the 2003 cult classic, presented as a cinematic space opera in the "System 3" universe with anthropomorphic characters and ambitious multiplayer elements. No release date was specified, but it underscored Ubisoft's commitment to reviving fan-favorite titles. Additional announcements included Just Dance 2018 with tracks from artists like Bruno Mars and a fall 2017 launch across multiple platforms, and South Park: Phone Destroyer, a free-to-play mobile card battler launching in 2017 on iOS and Android. An expansion for Steep, "Road to the Olympics," was also teased, focusing on winter sports simulation. Overall, the event balanced high-profile collaborations with innovative hardware integrations, generating buzz for Ubisoft's diverse 2017-2018 lineup.

Sony

Sony's press conference for E3 2017 took place on June 12 at 6 p.m. PDT in , , marking the company's traditional Monday evening slot during the event. The event emphasized the 4's software lineup, showcasing extended trailers and gameplay footage for several high-profile exclusives while highlighting virtual reality titles for . Unlike competitors, Sony avoided major hardware reveals, instead focusing on established franchises and a mix of third-party partnerships to reinforce the PS4's position as a premier gaming platform. The conference opened with updates on upcoming exclusives, including a detailed gameplay trailer for God of War, which depicted and his son in a Norse mythology-inspired world, emphasizing depth and combat evolution without a specified release date. Similarly, Marvel's from received an extended look at open-world web-slinging mechanics in , teasing ' involvement but confirming no release window. Days Gone, Bend Studio's open-world zombie survival title, featured a highlighting motorcycle traversal and horde encounters, also lacking a firm date. Detroit: Become Human from showcased a new trailer exploring themes in a branching , while Uncharted: The Lost Legacy—a standalone expansion starring —was confirmed for release on August 22, 2017, with co-op elements demonstrated. A standout surprise was the announcement of a full HD remake of Shadow of the Colossus by Bluepoint Games for PS4, set for 2018, updating the 2005 PS2 classic with modern graphics and controls while preserving its atmospheric boss battles. Third-party highlights included Capcom's Monster Hunter World for PS4 in 2018, introducing seamless online co-op and a global ecosystem; Activision's Call of Duty: WWII multiplayer beta for PS4 starting August 25; and Bethesda's The Elder Scrolls V: Skyrim VR for PlayStation VR in November 2017, adapting the RPG for immersive exploration. Square Enix revealed Final Fantasy XV: Monster of the Deep, a VR fishing spin-off launching in September 2017. PlayStation VR received significant attention, with announcements for titles like (a horror prequel to ), (a family-friendly platformer), (a flight adventure), and Superhot VR (summer 2017 release), alongside Skyrim VR to broaden appeal across genres. Sony also introduced PlayLink, a mobile companion app feature, debuting with Hidden Agenda—a social deduction game for PS4 in 2017—and That's You!, a party game involving selfies. Other reveals included the Horizon Zero Dawn: The Frozen Wilds DLC for late 2017, Ni no Kuni II: Revenant Kingdom for November 10, 2017, and smaller titles like Knack 2 (September 5, 2017) and Matterfall (August 15, 2017). Critics noted Sony's conservative approach, praising the strong exclusive slate and VR diversity but critiquing the absence of new IP announcements, limited PS4 Pro mentions amid Xbox One X hype, and vague timelines for major titles like and . The event closed with news of PlayStation Experience returning December 9-10, 2017, in , for fan-focused demos. Overall, the conference reinforced Sony's software strengths without bold risks, positioning PS4 titles as key E3 draws.

Nintendo

Nintendo deviated from the traditional format at E3 2017 by hosting a prerecorded "Nintendo Spotlight: E3 2017" video presentation on June 13, 2017, at 9:00 a.m. , lasting approximately 45 minutes. This event, streamed online and followed by Nintendo Treehouse livestreams showcasing extended gameplay, emphasized the console with a focus on first-party titles releasing in 2017, while also touching on games and third-party ports. The presentation opened with highlights of ongoing Switch support, including updates to The Legend of Zelda: Breath of the Wild, and transitioned into major reveals, prioritizing innovative gameplay mechanics over lengthy executive speeches. A centerpiece of the Spotlight was an extensive demonstration of , a 3D for set for release on October 27, 2017. The trailer and over 20 minutes of gameplay footage introduced Cappy, 's sentient hat companion, enabling a possession mechanic where could control enemies, vehicles, and objects like a taxi or Tyrannosaurus rex to solve puzzles and traverse diverse worlds, including the urban New Donk City inspired by . Co-op play was highlighted, with a second player controlling Cappy independently, and the game promised unlockable outfits and moons as collectibles across global-inspired kingdoms. The event delivered several long-awaited franchise announcements, starting with the reveal of for , confirmed in development but limited to a title card with no further details or release window provided, marking the series' return after a decade. Similarly, Nintendo teased upcoming titles including a new Kirby side-scroller for Switch in 2018, featuring the pink puffball's ability to befriend and copy enemy powers in vibrant, hand-drawn worlds, and an untitled adventure for Switch also slated for 2018, showcasing woolly, cardboard-cutout aesthetics and puzzle-platforming elements. A core RPG from was confirmed for , though specifics remained scarce beyond its status as a mainline entry. Further Switch highlights included deeper looks at , an epic RPG set for holiday 2017 (later specified as December 1), with trailers depicting its Blade system of customizable allies in a sci-fi world of titanic creatures, and , launching July 21, 2017, featuring a of the co-op mode against salmonid foes. , a motion-controlled , received additional tournament footage ahead of its June 16, 2017, release. On the 3DS side, , a 2.5D remake of , was detailed for September 15, 2017, with new melee counter mechanics and 50 minutes of gameplay shown, alongside , a enhanced port and spin-off due in fall 2017. Third-party integrations were showcased, such as arriving on Switch in holiday 2017 with local wireless multiplayer and cross-play support, and Ubisoft's , a crossover releasing August 29, 2017, blending characters with -style tactics. Additional notes covered the Expansion Pass at $19.99, with "The Master Trials" DLC launching June 30, 2017, introducing trial challenges and new gear, and new figures for , , and . The presentation underscored Nintendo's strategy to build Switch momentum through diverse, family-friendly experiences, with booth activities recreating 's New Donk City.

Console and Major Publisher Titles

At E3 2017, major console manufacturers and publishers showcased a range of high-profile titles, emphasizing next-generation hardware capabilities, reboots of established franchises, and ambitious new IPs across , , and platforms. These announcements highlighted a shift toward open-world experiences, narrative-driven adventures, and multiplayer-focused games, with many leveraging enhanced graphics and cross-play features. Key reveals from , , and dominated the console space, while publishers like EA, , , and presented multiplatform blockbusters that underscored the event's focus on blockbuster entertainment. Sony's PlayStation press conference featured several exclusive titles that built on its strong first-party lineup. God of War, developed by Santa Monica Studio, was revealed with a Norse mythology setting and a revamped combat system emphasizing father-son dynamics between Kratos and Atreus, slated for a 2018 release on PS4. Marvel's Spider-Man, from Insomniac Games, introduced web-slinging action in an open-world New York City, with a no-kill gameplay philosophy for the hero, also targeting 2018 on PS4. Additional highlights included Days Gone, Bend Studio's post-apocalyptic zombie survival game with dynamic horde mechanics, set for 2018 on PS4, Detroit: Become Human, Quantic Dream's interactive drama showcased with branching narrative choices, set for 2018 on PS4, and Uncharted: The Lost Legacy, a standalone expansion starring Chloe Frazer, launching August 22, 2017, on PS4. These titles reinforced Sony's emphasis on cinematic storytelling and technical prowess. Microsoft's Xbox briefing centered on the reveal of the console, a 4K-enhanced hardware iteration launching November 7, 2017, alongside exclusive games optimized for its capabilities. Forza Motorsport 7 promised photorealistic racing with dynamic weather, releasing October 3, 2017, on and PC. Crackdown 3 highlighted destructible environments powered by cloud computing, targeting November 7, 2017, on and PC. Sea of Thieves, Rare's pirate-themed co-op adventure, was dated for early 2018 on , focusing on shared-world exploration and multiplayer antics. also emphasized and for upcoming titles, broadening its ecosystem appeal. Nintendo's Spotlight presentation prioritized its nascent Switch hybrid console and 3DS handheld, unveiling family-friendly and action-oriented exclusives. Super Mario Odyssey debuted with globe-trotting platforming and Cappy's possession mechanics, set for October 27, 2017, on Switch. Metroid: Samus Returns, a remake by , featured melee counterattacks and exploration, launching September 15, 2017, on . A new core Pokémon RPG for the was announced to be in development by , with no release window specified. Splatoon 2 expanded the ink-shooter formula with new weapons and Salmon Run co-op mode, releasing July 21, 2017, on Switch. These announcements aimed to solidify the Switch's launch momentum with accessible, innovative gameplay. Among major third-party publishers, EA spotlighted sci-fi and racing titles at its event. Star Wars Battlefront II introduced a single-player campaign and expanded multiplayer with heroes like , targeting November 17, 2017, on PS4, , and PC. Need for Speed Payback offered heist-driven open-world racing in Fortune Valley, launching November 10, 2017, on PS4, , and PC. Anthem, BioWare's shared-world shooter with customizable Javelin exosuits, was previewed for 2018 on PS4, , and PC. Ubisoft's conference revealed historical and open-world epics. Assassin's Creed Origins shifted to with RPG elements and naval combat, set for October 27, 2017, on PS4, , and PC. Beyond Good & Evil 2 was revealed as a to the 2003 game, reimagined as a multiplayer space adventure with no release date announced. , set in rural against a , introduced co-op resistance mechanics, launching December 7, 2017, on PS4, , and PC. expanded vehicular chaos across land, sea, and air, targeting early 2018 on PS4, , and PC. Bethesda's showcase focused on mature narratives and expansions. Fallout 4 VR and The Elder Scrolls V: Skyrim VR were announced, both slated for late 2017 releases on PlayStation VR, HTC Vive, and Oculus Rift. Wolfenstein II: The New Colossus continued the alternate-history resistance against Nazis, releasing October 27, 2017, on PS4, Xbox One, and PC. The Evil Within 2 delved into psychological horror with open-hub exploration, dated October 13, 2017, on PS4, Xbox One, and PC. Dishonored: Death of the Outsider, a standalone sequel, featured supernatural assassination tools, launching September 15, 2017, on PS4, Xbox One, and PC. Activision emphasized reboots and sequels in its lineup. Call of Duty: WWII returned the series to World War II settings with authentic multiplayer modes, releasing November 3, 2017, on PS4, Xbox One, and PC. Destiny 2 rebooted the looter-shooter with a new story against the Cabal, targeting September 8, 2017, on PS4, Xbox One, and PC. Crash Bandicoot N. Sane Trilogy remastered the classic platformers, launching June 30, 2017, on PS4 (with later ports). Warner Bros. Interactive Entertainment highlighted fantasy action. Middle-earth: Shadow of War expanded the Nemesis system with army-building and orc alliances in , set for October 10, 2017, on PS4, , and PC. These titles collectively represented the diverse, high-stakes portfolio that defined E3 2017's console and publisher focus, driving anticipation for late-2017 and 2018 releases.

PC, Indie, and Cross-Platform Titles

The PC Gaming Show at E3 2017 served as a dedicated platform for PC-centric announcements, emphasizing developers and cross-platform titles that bridged multiple ecosystems. Hosted by Sean Hamilton of , the event showcased over 50 games, with a strong focus on innovative projects and updates to established PC franchises, highlighting the growing diversity in PC gaming beyond major console publishers. Indie titles dominated the show, featuring creative takes on genres like adventure and strategy. , developed by Andrew Gillett and published by Finji, emerged as a standout with its , Zelda-inspired exploration starring a protagonist, rendered in and set for a 2018 PC release. Similarly, from presented a game akin to , complete with a map editor for , targeting PC in 2017. Other notable indies included by , a narrative-driven blending card-based combat and branching stories, slated for early 2018 on PC, and from , a whimsical creature-collecting farming simulator emphasizing dance battles, planned for 2018 PC launch. These games underscored the indie scene's emphasis on unique mechanics and artistic flair, often prioritizing PC's modding and distribution capabilities via platforms like . Cross-platform announcements bridged PC with consoles, expanding accessibility for indie and mid-tier titles. A Way Out, an EA-published co-op adventure from led by , highlighted split-screen prison escape gameplay requiring two players, set for early 2018 on PC, PS4, and . LawBreakers, Productions' gravity-shifting directed by , launched on August 8, 2017, for PC and PS4, emphasizing fast-paced, class-based multiplayer. Additional cross-platform indies like Battle Chasers: Nightwar from , a turn-based inspired by comic books with exploration and fishing elements, arrived on October 3, 2017, across PC, PS4, , and later Switch. Ashen by A44, an open-world action with passive multiplayer and challenging combat, targeted 2018 releases on PC and . These titles exemplified how E3 2017 fostered interoperability, allowing PC gamers to engage with console-optimized experiences. PC-specific updates reinforced the platform's strengths in and . The Age of Empires: Definitive Edition remaster by Forgotten Empires and celebrated the series' 20th anniversary with visuals, remastered soundtrack, and multiplayer enhancements, releasing in 2017 exclusively on PC. PlayerUnknown's Battlegrounds (PUBG) from Bluehole revealed roadmap updates including vaulting mechanics, new maps, and 3D replays, solidifying its dominance on PC ahead of broader expansion. XCOM 2: War of the Chosen, ' expansion for 2K's title, introduced faction-based and soldier customization, launching August 29, 2017, on PC. These announcements highlighted PC's role in nurturing long-term titles through community feedback and technical upgrades.

Other Events

E3 Coliseum

The E3 Coliseum was a two-day fan-focused event held alongside the 2017, taking place on and 14 at theater in , adjacent to the . Produced by , it served as a complementary showcase to the main E3 trade show, emphasizing direct engagement between attendees and figures through live panels, demonstrations, and discussions. Access was limited to E3 badge holders, with select sessions streamed online via platforms including , , and to reach a broader audience. The event's purpose was to humanize game development processes, highlighting creative inspirations, technical innovations, and behind-the-scenes stories from major studios and independent creators. Panels covered a wide range of topics, from world-building techniques to emerging technologies like , often featuring celebrity moderators and guests to draw in diverse crowds. For instance, the "World Builders" session on , moderated by comedian , brought together astrophysicist , filmmaker , Gearbox Software's , and Xbox's to explore narrative and environmental design in games. This format fostered interdisciplinary conversations, blending gaming with science, film, and entertainment. Day one emphasized major publisher reveals and developer insights, including a "Behind the Curtain" panel on with director and the team, as well as presentations from on and . The evening concluded with actor interviewing game designer about projects like and . On day two, themes shifted toward innovation and nostalgia, with sessions on VR/AR moderated by actor , a reunion featuring original creators like and , and a conversation between and director on . Additional highlights included Ed Boon's celebration of 's 25th anniversary and an indie-focused panel on the genre's evolution with PUBG creator Brendan Greene. These discussions not only previewed upcoming titles but also celebrated gaming's cultural milestones, attracting large crowds and significant online viewership.

BAFTA Presentation

During the Electronic Entertainment Expo (E3) 2017, the British Academy of Film and Television Arts (BAFTA) hosted a special one-off ceremony to honor with a BAFTA Special Award. The event took place on June 12, 2017, at the London West Hollywood hotel in , coinciding with the conference to expand BAFTA's global games initiatives in the United States. The award was presented to Riot Games co-founders and co-CEOs Brandon Beck and Marc Merrill in recognition of the studio's creative contributions to the games industry. Founded in 2006 in , Riot Games revolutionized the (MOBA) genre with the release of in 2009, which became one of the most played worldwide and a cornerstone of through large-scale global events. had previously won a BAFTA award in 2015 and received nominations in 2016 and 2017, underscoring Riot's influence on game development and competitive gaming. Nick Button-Brown, chair of the BAFTA Games Committee, highlighted Riot's impact, stating, “Riot Games has had a major influence on our industry… We are therefore delighted to recognise with this BAFTA Special Award.” In response, and Merrill expressed gratitude, noting, “Thank you to BAFTA. This is so meaningful to us... a special thanks to all of our players.”

Game Critics Awards

Overview and Process

The : Best of E3 2017 were an set of honors presented to recognize the most impressive playable and showcased at the Electronic Entertainment Expo (E3) 2017, which took place from June 13 to 15 at the . These awards focused exclusively on unreleased titles demonstrated during the event, emphasizing hands-on experiences rather than trailers or announcements alone. Voted on by a panel of editors and critics from 38 leading global media outlets, the awards served as an early indicator of and , of the (ESA), E3's organizer. Eligibility for nomination required games to be playable in hands-on demos for at least five minutes by attending critics, ensuring evaluations based on direct interaction rather than previews. This rule excluded cinematic showcases like trailers, prioritizing tangible mechanics and innovation. , such as controllers or peripherals, followed similar criteria if demonstrated interactively. The panel of voters, drawn from established publications like , , and , represented diverse perspectives from , , and beyond, with selections made annually to maintain impartiality. The selection process unfolded in two phases following the close of E3 exhibits. First, individual judges submitted nominations across 17 categories—ranging from Best of Show and Best Original Game to genre-specific awards like Best Fighting Game—based on their on-site impressions. Nominees were publicly revealed on June 26, 2017, highlighting standout entries like and Wolfenstein II: The New Colossus. In the second phase, the full panel conducted a final vote among the nominees, with winners determined by majority support to reflect collective critical acclaim. Results were announced on June 28, 2017, via the official website, allowing publishers to leverage the endorsements in marketing. This streamlined timeline, completed within two weeks of E3, underscored the awards' role in sustaining post-show momentum. Unlike consumer-voted honors, the Game Critics Awards emphasized professional judgment, free from public polls or sponsor influence, to provide credible validation for upcoming releases. No monetary prizes were awarded; instead, winners received digital badges for promotional use, reinforcing the event's prestige within the industry. The process evolved from earlier iterations, expanding voter diversity over time while retaining core focus on playable content to ensure fair, experiential assessments.

Winners by Category

The Game Critics Awards for E3 2017 recognized outstanding games and hardware showcased at the event, with Nintendo's emerging as the top winner by securing three categories, including Best of Show and Best Console Game, underscoring the strong reception to Nintendo's Switch lineup. Ubisoft's also performed notably, winning two awards for its innovative crossover strategy gameplay. The full list of winners across 17 categories, determined by votes from 38 international media outlets, highlights a diverse range of titles from major publishers and independents, emphasizing innovation in action, strategy, and multiplayer experiences.
CategoryWinnerDeveloper/PublisherPlatforms
Best of ShowSuper Mario OdysseyNintendoNintendo Switch
Best Original GameMario + Rabbids Kingdom BattleUbisoft Paris/Ubisoft Milan/UbisoftNintendo Switch
Best Console GameSuper Mario OdysseyNintendoNintendo Switch
Best VR GameLone EchoReady at Dawn/Oculus StudiosPC
Best PC GameDestiny 2Bungie/ActivisionPC
Best Handheld GameMetroid: Samus ReturnsMercurySteam/NintendoNintendo 3DS
Best Hardware/PeripheralXbox One XMicrosoftConsole
Best Action GameWolfenstein II: The New ColossusMachineGames/Bethesda SoftworksPC, PS4, Xbox One
Best Action/Adventure GameSuper Mario OdysseyNintendoNintendo Switch
Best Role Playing GameNi No Kuni II: Revenant KingdomLevel-5/Bandai Namco EntertainmentPC, PS4
Best Racing GameForza Motorsport 7Turn 10 Studios/Microsoft StudiosPC, Xbox One
Best Fighting GameDragon Ball FighterZArc System Works/Bandai Namco EntertainmentPC, PS4, Xbox One
Best Sports GameFIFA 18EA Canada/EA SportsPC, PS3, PS4, Xbox 360, Xbox One
Best Strategy GameMario + Rabbids Kingdom BattleUbisoft Paris/Ubisoft Milan/UbisoftNintendo Switch
Best Family GameHidden AgendaSupermassive Games/Sony Interactive EntertainmentPS4
Best Online MultiplayerStar Wars Battlefront IIEA DICE/Motive Studios/Criterion Games/Electronic ArtsPC, PS4, Xbox One
Best Independent GameThe Artful EscapeBeethoven & Dinosaur/Annapurna InteractivePC, Xbox One
This breakdown reflects the jury's focus on titles that demonstrated technical prowess, narrative depth, and broad appeal during E3 demonstrations, with Super Mario Odyssey's multiple wins signaling its anticipated influence on platforming genres.

Reception and Legacy

Immediate Response

The immediate response to E3 2017 was overwhelmingly positive, marked by widespread excitement over major game announcements and the event's first-ever public access, which boosted attendance to a record 68,400 visitors, including 15,000 general-admission ticket holders—a 36% increase from the previous year's 50,300. This expansion drew praise for making the show more inclusive, though some attendees noted increased crowds and security challenges on the show floor. Press conference reactions varied across outlets, with Ubisoft frequently ranked highest for its energetic, surprise-filled presentation featuring the Beyond Good & Evil 2 reveal and Shigeru Miyamoto's appearance for Mario + Rabbids Kingdom Battle, earning an "A" grade for fresh IPs and minimal reliance on sequels. Nintendo's concise 30-minute Spotlight placed second in many reviews, lauded for Switch exclusives like Super Mario Odyssey and the long-awaited Metroid Prime 4 announcement, though criticized for sparse details on some titles. Microsoft impressed with the Xbox One X hardware unveiling and over 40 game trailers, including Sea of Thieves and Crackdown 3, but faced mixed feedback for heavy third-party focus and lacking "wow" moments. Sony's show, featuring God of War and Marvel's Spider-Man gameplay, was seen as polished but predictable, relying on familiar franchises without major shocks, often ranking mid-tier. EA and Bethesda drew lower marks for extended sports demos and recycled content, respectively, though A Way Out and Wolfenstein II: The New Colossus generated buzz. Game impressions dominated coverage, with hailed as a highlight for its open-world platforming and cappy mechanics, topping lists for innovation on . impressed with its over-the-shoulder combat overhaul, while Marvel's Spider-Man was praised for fluid web-slinging and story integration. Wolfenstein II: The New Colossus stood out for its bold narrative and brutal action, earning "best of show" nods amid political undertones. Other standouts included for its setting and RPG elements, and Middle-earth: Shadow of War for system expansions. Social media amplified the hype, generating 2.7 million English-language mentions from June 10-13, with leading at over 420,000 due to Xbox One X and . Spikes occurred for (Sony) and (Nintendo), reflecting broad enthusiasm, though some frustration arose over long wait times for announced titles. Overall, E3 2017 was viewed as a return to form after leaner years, emphasizing diverse platforms and narrative-driven experiences.

Long-term Impact

E3 2017 marked a pivotal shift in the Electronic Entertainment Expo's format by selling 15,000 tickets to the general public for the first time, transforming it from a strictly trade-focused event into one with significant consumer access. This change aimed to broaden appeal amid growing fan interest in gaming announcements but resulted in severe overcrowding, long wait times—such as four-hour lines for demos like —and heightened security concerns, which alienated publishers and attendees alike. Sony Interactive Entertainment's head, , publicly criticized the dual-purpose approach, arguing it diluted the professional networking value while providing subpar experiences for fans, a sentiment that foreshadowed broader dissatisfaction with E3's evolving identity. The event's logistical challenges from this consumer pivot contributed to E3's gradual decline, as major publishers increasingly opted for independent showcases to control costs and messaging. By , attendance peaked at around 69,200 but economic pressures and format issues prompted exits, including Sony's decision to skip E3 entirely starting in , accelerating the trade show's irrelevance in an era dominated by digital streaming and online reveals. E3 2017 generated an estimated $75 million in economic impact for through 68,400 attendees, but this represented a high-water mark before the event's post-2019 cancellations due to and internal disorganization, ultimately leading to its permanent shutdown in December . On a positive note, E3 2017's announcements bolstered the Switch's early momentum following its March 2017 launch. The reveal of during 's Spotlight presentation generated massive hype, contributing to the game's release as a critical and commercial hit that sold over 28.5 million copies worldwide as of November 2024, becoming one of the best-selling titles on the platform. This success helped propel the Switch to over 154 million units shipped globally as of late 2025, solidifying 's hybrid console strategy and influencing the industry's move toward versatile, portable gaming hardware. Microsoft's unveiling of the at E3 2017 positioned it as the most powerful console of its generation, emphasizing native gaming and support, which set a benchmark for high-fidelity visuals in the late . Although the sold modestly—estimated at under 10 million units amid the family's total of 58 million—it influenced developer standards for resolution and performance, paving the way for next-gen features in the . Meanwhile, Sony's showcases, including early looks at (2018) and (2020), reinforced PlayStation's narrative-driven exclusives, with the latter achieving over 10 million sales post-launch and underscoring E3's role in building long-term anticipation.

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